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Introduction To Business Networking

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21 views11 pages

Introduction To Business Networking

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© © All Rights Reserved
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What Is Networking?

Networking is the exchange of information and ideas among people with a


common profession or special interest, often in an informal social setting.
Professionals use networking to expand their circles of acquaintances, find out
about job opportunities in their fields, and increase their awareness of news and
developments in their fields.
Introduction to
Business Networking
● Definition: Establishing beneficial
relationships within the business
community.
● Purpose: To gain intangible benefits
through professional interactions.
● Key Components: Mutual benefit, industry
relevance, and communication.
The Essence of a
Product
● Definition: An item or service offered for
sale.
● Types: Physical goods, virtual goods, and
services.
● Product Lifecycle: Development,
introduction, growth, maturity, and decline.
Understanding Business Processes
● Definition: Activities aimed at achieving specific organizational
goals.
● Characteristics: Purposeful, specific, and consistent outcomes.
● Importance: Streamlines operations and enhances efficiency.
Service Networks
Explained
● Definition: A structure combining entities to
deliver services.
● Components: Buyer, supplier, and
customer.
● Function: Facilitates the provision of
after-sales services.
● Inquiry: What are the challenges of
managing a service network?
Communication Network in
Organizations

● Definition: The structured flow of


information within an organization.
● Types: Formal and informal networks.
● Role: Manages, regulates, and directs
information flow.
● Consider: How does the communication
network affect organizational culture?
Formal Communication Network

● Created by management, depicted in an organizational chart.


● Information flows vertically and horizontally.
● Official channels: Memos, bulletins, intranet.
Upward
Communication
● From subordinates to superiors.
● Purposes: Discussing problems,
suggesting improvements, sharing
job-related feelings.
● Impact: Influences job satisfaction through
feedback.
Downward
Communication
● From superiors to subordinates.
● Purposes: Job instructions, explaining
rules, providing performance feedback.
● Significance: Essential for clarity and job
satisfaction.
Horizontal Communication
● Between co-workers within the same or different departments.
● Purposes: Task coordination, information sharing,
problem-solving, rapport building.
Informal Communication
Network: The Grapevine

● Also known as the "grapevine."


● Characteristics: Non-directional flow, not
confined to official channels.
● Based on: Friendships, shared interests.

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