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GMB Checklist

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24 views2 pages

GMB Checklist

Uploaded by

sujal.zerodimensions01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Google My Business (GMB) checklist to help you optimize your listing:

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### **1. Claim and Verify Your GMB Listing**


- ✅ Search for your business on Google to check if a listing already exists.
- ✅ Claim your business if it’s unclaimed.
- ✅ Verify your listing via postcard, email, phone, or instant verification.

---

### **2. Complete Basic Business Information**


- ✅ **Business Name:** Use the exact name as in your branding.
- ✅ **Category:** Choose the most relevant primary category.
- ✅ **Address:** Provide your exact physical location (if applicable).
- ✅ **Service Area:** Define your service area if you don’t operate from a
storefront.
- ✅ **Phone Number:** Use a local phone number with proper formatting.
- ✅ **Website URL:** Add your business website link.
- ✅ **Hours of Operation:** Ensure accurate and updated hours, including holiday
hours.

---

### **3. Optimize Your Business Description**


- ✅ Write a clear and engaging business description (up to 750 characters).
- ✅ Include relevant keywords naturally to improve local search visibility.

---

### **4. Upload High-Quality Media**


- ✅ **Profile Photo:** Use a recognizable brand logo or professional image.
- ✅ **Cover Photo:** Add a high-quality, visually appealing image.
- ✅ **Additional Photos:** Include interior, exterior, team, products, and services
images.
- ✅ Add videos showcasing your business or services (up to 30 seconds).

---

### **5. Add Business Attributes**


- ✅ Include relevant attributes (e.g., "Wheelchair Accessible," "Free Wi-Fi").
- ✅ Add identity attributes (e.g., "LGBTQ+ friendly," "Women-led").

---

### **6. Enable Messaging (Optional)**


- ✅ Activate the GMB messaging feature to communicate directly with potential
customers.
- ✅ Respond promptly to inquiries to maintain a good response time.

---

### **7. Post Regular Updates**


- ✅ Share updates about promotions, new products/services, or events.
- ✅ Use relevant images and call-to-action (CTA) buttons (e.g., "Learn More," "Call
Now").
- ✅ Post consistently to engage customers and improve visibility.

---
### **8. Manage Reviews**
- ✅ Request reviews from happy customers.
- ✅ Respond to all reviews (positive and negative) professionally and promptly.
- ✅ Use responses as opportunities to reinforce your brand's values.

---

### **9. Use Products and Services Features**


- ✅ Add a detailed list of your products or services with descriptions and pricing.
- ✅ Use high-quality images for products (if applicable).

---

### **10. Check Insights**


- ✅ Regularly monitor GMB Insights to understand:
- How customers find your business.
- What actions they take (calls, website visits, direction requests).
- ✅ Use this data to refine your strategy.

---

### **11. Ensure Consistency**


- ✅ Use the same Name, Address, and Phone number (NAP) details across all
platforms.
- ✅ Update your GMB listing promptly if any details change.

---

### **12. Advanced Features**


- ✅ Use "Bookings" if your business supports scheduling.
- ✅ Add FAQs under the Q&A section to address common customer queries.
- ✅ Highlight special offers with promotions or deals.

---

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