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Module 2 Case Study

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Quinn Ordway
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Module 2 Case Study

Uploaded by

Quinn Ordway
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Ordway 1

Quinn Ordway

Mrs.Mapes

MAN-243-ONL

27 October, 2024

Module Case 2 Study

Theo Chocolate takes a proactive approach to social responsibility, meaning they aren’t

just reacting to problems but actively working to create positive change. By focusing on fair-

trade and organic practices, Theo aims to solve social and environmental issues, starting from the

source of its ingredients. They’re committed to doing more than just making profits; they’re

trying to make a difference in the chocolate industry. This strategy isn’t just about following the

rules; it’s about leading the way and setting an example for others. This approach has helped

Theo build a strong reputation among consumers who value transparency and ethical sourcing,

showing how a proactive strategy can be both socially impactful and beneficial to business.

Theo’s commitment aligns closely with the stakeholder model of social responsibility,

which suggests that companies should consider the needs of everyone involved—not just

shareholders. For Theo, this means supporting Cacao farmers by paying fair wages, creating

better working conditions, and helping to sustain communities. The company’s dedication to

organic products also benefits the environment and caters to consumer demand for ethical goods.

This way of doing business shows that Theo Chocolate isn’t just focused on making money; it’s

focused on the well-being of its stakeholders, whether that’s the farmers, employees, customers,

or even the planet. It’s a more holistic way of approaching business, and it speaks volumes about

Theo’s values.
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That said, it’s not always easy to balance fair-trade goals with the pressure to be

profitable. If the costs of fair-trade practices start cutting into profits too much, Theo could face

some tough decisions. They might have to decide whether to stick with their fair-trade

commitments and risk lower profits or adjust their sourcing strategies to maintain financial

health. This is a common challenge for companies that want to be both ethical and successful. In

situations like this, Theo could explore different solutions, like improving efficiency, finding

ways to lower costs without compromising quality, or developing higher-margin products that

reflect the added value of fair trade. These proactive solutions demonstrate Theo's commitment

to maintaining its ethical standards while also ensuring financial viability.

Overall, Theo Chocolate’s proactive strategy, commitment to stakeholders, and the

potential conflicts between fair trade and profitability highlight the complexities of managing a

socially responsible business. However, the benefits of this approach are clear. When done right,

a focus on ethics can build lasting value, not just for the company but for the community and the

environment too. Theo's commitment to fair trade and organic practices not only sets an example

for the industry but also resonates with consumers who value transparency and ethical sourcing.

This not only enhances Theo's reputation but also contributes to the well-being of its

stakeholders, from farmers to the planet.

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