Individual Animated Advertisement for chosen products/services Rubric

Criteria Item Numbers Rating Description Checklist

Complete advertisement 1-6 6-Complete advertisement - [ ] 1: clear /complete
depicting scenes and action description of advertisement
in a logical and interesting - [ ] 2-4: Demonstrates advanced
sequence communication skills.
-Project has gone above - [ ] 5-6: Shows exceptional use
and beyond of communicative strategies.
-All information is clear,
appropriate, and correct
-Story has a beginning,
middle, and end
5-advertisement contains most - [ ] 1: Adapts speech well to
scenes and action in a logical different situations.
sequence - [ ] 2-4: Demonstrates
-Storyline is evident in much of proficiency in communicative
the product strategies.
-Information is clear, - [ ] 5-6: Shows clarity and
appropriate, and correct effectiveness.
4-An attempt at creating a - [ ] 1: Shows adaptability in
storyline is evident different situations.
-Some scenes and some - [ ] 2-4: Demonstrates basic
action, the sequence and communicative strategies.
logic are weak and - [ ] 5-6: May lack depth or
confusing - audience consistency.
cannot follow
3-Did not utilize the - [ ] 1: Struggles to adapt
storyboard during the storyboard effectively.
process - [ ] 2-4: Demonstrates limited
AND /OR use of communicative strategies.
-Incomplete - [ ] 5-6: Occasional confusion
may be present.
Original work of 7-12 6-The project shows - [ ] 7-8: Skillfully executes
advertisement significant evidence of original storyboard
originality and - [ ] 9: Transitions are seamless.
inventiveness - [ ] 10-12: Enhances overall
-The majority of the flow and coherence.
content and many of the
ideas are fresh and
inventive
5-The project shows some - [ ] 7-8: Demonstrates proficient
evidence of originality and execution of shifts.
inventiveness - [ ] 9: Transitions are smooth.
-While based on an extensive - [ ] 10-12: Contributes
collection of other people’s positively to overall structure.
ideas, products, images and
inventions, the work extends
beyond that collection to offer
new insights
4-The work is an extensive - [ ] 7-8: Displays basic
collection and rehash of competence in executing shifts.
other people’s ideas, - [ ] 9: Transitions are generally
products, images and clear.
inventions - [ ] 10-12: May lack some
-There is little evidence smoothness or coherence.
of new thought or
inventiveness
3-The work is a minimal - [ ] 7-8: Struggles with the
collection or rehash of execution of shifts. - [ ] 9:
other people’s ideas, Transitions are abrupt or
products, images and disjointed.
inventions - [ ] 10-12: Impacts overall
-There is no evidence of coherence.
new thought
Animation 13-20 8-Excellent technical animation - [ ] 13-15: Animation is
-All images enhance the content exceptionally well-executed
- [ ] 16-18: Demonstrates a
thorough understanding of
effective animation
- [ ] 19-20: Ideas are presented
with clarity
6-Good technical animation - [ ] 13-15: Animation is well
executed
-Most images enhance the content
- [ ] 16-18: Showcases a solid
grasp of effective animation
- [ ] 19-20: Ideas are presented
clearly and effectively.
4- Little technical animation - [ ] 13-15: Animation is
adequately executed
-Clip Art or original images move around screen - [ ] 16-18: Presents ideas with
some clarity.
with no attempt at articulation
- [ ] 19-20 May have occasional
-Most images enhance the lapses in effective animation
content
3- All images are clip art or recycled from the - [ ] 13-15: animation is poorly
done
Internet - [ ] 16-18: Ideas are unclear.
- [ ] 19-20: Demonstrates
-No real attempt to learn to animate these images
limited understanding of
effective animation
Design 20-28 9 Exceptional design with a good selection of - [ ] 20-23: Designs are
 fonts and color exceptional
[ ] 24-28: exceptionally
Captivates the audience with
colors and fonts
7 Excellent design with a good selection of - [ ] 20-23: Designs are excellent
fonts and color [ ] 24-28: excellently Captivates
the audience with colors and
fonts
5 Good design with a good selection of fonts ] 20-23: Designs are good
and color and animation [ ] 24-28: adequately Captivates
the audience with colors and
fonts
3-Poor design with a limited selection of fonts ] 20-23: Designs are poor
and color [ ] 24-28: not Captivates the
audience with colors and fonts
Sounds 29-33 5 Excellent use of sound - [ ] 29-30: Sounds has a
profound impact on the
audience.
- [ ] 31-32: Engages and
captivates the audience.
- [ ] 33: Leaves a lasting
impression.
4good use of sound - [ ] 29-30: Sounds is impactful.
- [ ] 31-32: Keeps the audience
engaged.
- [ ] 33: Leaves a positive
impression.
3 Fair use of sound - [ ] 29-30: Sounds is moderately
impactful. - [ ] 31-32: Maintains
audience interest.
- [ ] 33: Impression may be
limited or inconsistent.
2 Poor /inappropriate use of sound - [ ] 29-30: Sounds has minimal
impact.
- [ ] 31-32: Struggles to keep the
audience engaged.
- [ ] 33: Impression is generally
weak.
- [ ] 29-30: Fails to create a
meaningful impact.
- [ ] 31-32: Does not engage the
audience effectively.
- [ ] 33: Leaves little to no
impression.

Criteria Item Numbers Rating Description Checklist

Text – spelling and grammar 34-38 5 Project honors all rules of - [ ] 34-36: Spelling /grammar is
spelling and/ or grammar exceptionally well-written.
- [ ] 37-38: Ideas are presented
with clarity and precision.
4 Project adequately honors - [ ] 34-36: spelling/ grammar is
most rules of spelling and/ or well-written.
grammar; - [ ] 37-38: Ideas are presented
one or two mistakes clearly and effectively.
3 Project minimally honors rules - [ ] 34-36: Speech is adequately
of spelling and / or grammar; written.
fewer that 3 errors - [ ] 37-38: May have incorrect
grammar
2-Project has multiple (4 or - [ ] 34-36: grammar poorly
more) errors in spelling and / or written.
 grammar - [ ] 37-38: multiple errors
Transitions and special effects 39-45 - 7 (Excellent): Demonstrates - [ ] 39-43: Utilizes skills
exceptional delivery skills. effectively.
Transitions and special effects . - [ ] 44-45: Captivates the
were effective and audience throughout.
enhanced the animation.
- 4 (Good): Displays proficient - [ ] 39-43: Uses enhanced skills
delivery skills. Transitions and - [ ] 44-45: Keeps the audience
special effects were very engaged.
effective
- 3 (Satisfactory): Shows basic - [ ] 39-43: Demonstrates basic
competence in delivery skills. skills
Ineffective transitions - [ ] 44-45: May not fully
engage the audience.
- 2 (Limited): Struggles with - [ ] 39-43: Struggles with skills
delivery skills. - [ ] 44-45: Hinders the overall
impact.
Overall Impact/Effort 46-50 - 5(Excellent) Consistently - [ ] 46: task has a profound
stayed focused on the task and impact on the audience.
what needed to be done - Very - [ ] 47: Engages and captivates
self-directed the audience.
- [ ] 48-50: Leaves a lasting
impression.
- 4 (Good): task is impactful. - [ ] 46: Tasks is impactful.
Keeps the audience engaged and - [ ] 47: Keeps the audience
leaves a positive impression. engaged.
- [ ] 48-50: Leaves a positive
impression.
- 3 (Satisfactory): task is - [ ] 46: Tasks is moderately
moderately impactful. Maintains impactful.
audience interest, but the - [ ] 47: Maintains audience
impression may be limited or interest.
inconsistent. - [ ] 48-50: Impression may be
limited or inconsistent.
- 2 (Limited): task has minimal - [ ] 46: Tasks has minimal
impact. Struggles to keep the impact.
audience engaged, and the - [ ] 47: Struggles to keep the
impression is generally weak. audience engaged.
- [ ] 48-50: Impression is
generally weak.

Overall Score: ____/50

Schedule of checking:

January 31, 2025- Johnson(7:00am-9:00am)