Rohith Emmanuel Kunnilethu

Email: [email protected]
Phone: +1 (437)-970-5066
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SUMMARY OF QUALIFICATIONS
 Over 8 years in IT CRM projects handling client domains in various industry verticals including banking, telecom
and retail.
 Implemented, customized and maintained multiple Salesforce instances.
 Extensive experience in analysing business requirements, entity relationships and converting them to Salesforce
custom objects, lookup relationships, junction objects, master-detail relationships.
 Driven user adoption training to clients in configuring, customizing applications in the Salesforce platform for
different user groups.
 Excellent knowledge in Salesforce declarative tasks including creating Profiles, Roles, Users, Page Layouts,
Email Services, Approvals, Workflows (Actions, Tasks and Events.), Process Builder, Reports & Dashboards.
 Worked on various Salesforce standard objects like Accounts, Contacts, Cases, Leads, Campaigns, Reports and
Dashboards and configured different applications on the platform.
 Worked with third party system like Tableau, Survey Monkey Apply, Conga, Apsona, Aventri, Kell Receipting
etc. and integrated them into the Salesforce platform.
 Extensive experience on Salesforce Validation Rules, Workflows, Process Builder, Flows, Approval Processes,
Escalation Rules and Sharing Rules for meeting complex business process automations.
 Strong technical ability to liaise between business teams and convert business requirements to technical features.
 Maintained in depth process documentation to serve as record and artifact for feature release and updates.
 Extensive knowledge in understanding and supporting post go-live problems faced by organizations.
 Experience in Data Migration from legacy systems to Salesforce using Apex data loader/dataloader.io/Jitterbit.
 Exposure to Software Development Life Cycle (SDLC) and experienced in Agile & Waterfall models.
 Knowledge of data integration methods using SOAP/REST APIs and web services.
 Self-motivated and ability to adapt to dynamic work environments.
 Excellent Analytical, Communication, Presentation, Leadership qualities and Interpersonal Skills

TECHNICAL SKILLS:
 CRM: CRM (SFDC) Salesforce, Certified Admin and Developer. (8 + valid certifications)
 Salesforce Technologies: Workflow & Approvals, Reports, Dashboards, Case Management Automation, Custom
Objects.
 Programming: Integration, SOQL, Visualforce, Lightning Web Components (LWC), Apex Callouts,
SOAP/REST APIs, OmniStudio Developer.
 Salesforce Cloud: NPSP, Marketing Cloud, Experience Cloud, Sales and Service Cloud, CPQ, Vlocity
(OmniStudio).
 Salesforce Integrations: Momentive, Avetri, Kell, OwnBackup, Spanning, Apsona, Tableau, SAP
 ETL Tools: MuleSoft, Informatica
 Tools/Non-Salesforce Programming: Data loader, VS Code, SQL, JavaScript, Python.

EDUCATION:
 MBA (2011 - 2013), in Operations Management.
 Bachelor of Engineering (2005 - 2009), in Electrical and Electronics Technology.

PROFESSIONAL EXPERIENCE:
 Rohith Emmanuel Kunnilethu
Email: [email protected]
Phone: +1 (437)-970-5066
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Flextrack, Canada (Feb 2023 – Present)

Salesforce Systems Analyst / Salesforce Architect
 Configured and supported multiple aspects of the Salesforce organization, including: User’s management, creation
of Roles/Hierarchy, Profiles, Permissions, Page Layouts, Workflows, Approval processes, Validation Rules,
Process Builder, Flows, Automated Alerts, Field Updates, Reports/Dashboards, Data Integrity standards and
practices, Security functionalities and other typical administrative tasks.
 Predominantly worked with Experience cloud & Sales cloud.
 Worked on developments using apex, visualforce, lwc and triggers to automate the platform.
 Gathered and analysed the scope of the requirements, and managed requirements to avoid scope creep.
 Support the various tickets and changes required in the org as recommended by business users.
 Modified standard object to include required custom fields and custom labels.
 Responsible for analysing, collecting and preparing data for import into Salesforce.
 Worked on workflow rules & approval processes.
 Implemented Field Level security for sensitive data holder fields, implemented pick lists, dependent pick lists, and
validation formula fields to the custom objects.
 Managed bulk imports and exports of data between Salesforce and systems.
 Worked with apex triggers and external services for callouts.
 Worked effectively to ensure that the data is protected and is made available to the authorized users by
customizing the user Roles, Role hierarchies, Profiles and sharing settings.
 Trained/mentored junior developers in their tasks and supported critical client issues.
 Prepared implementation documentation and best practises for code deployment. Also analysed and deployed
additional tools for enhancing the Salesforce org.
 Worked on maintenance of existing code and performed testing and upgrades when required.
 Maintained all internal documentations regarding how the Salesforce Org is configured.

CIFAR, Canada (May 2020 – Feb 2023)

Salesforce Systems Analyst / Salesforce Architect
 Responsibilities were similar to the ones in the above organization. Additional/different ones are listed below.
 Predominantly worked with NPSP & Sales cloud.
 Configured third party system like Tableau, Survey Monkey, Conga, Apsona, Aventri etc. and integrated them
into the Salesforce platform.
 Prepared reports and dashboards of salesforce data, also integrated Tableau with Salesforce for reporting and data
visualization.
 Prepared training material and trained Salesforce business users.
 Involved in creating, monitoring, and measuring campaigns with Salesforce CRM Marketing

Traction on Demand, Canada (September 2019 – Jan

2020)
Salesforce Consultant / Business Systems Analyst
 Worked on client projects for Salesforce implementation and integration with sales cloud and marketing cloud.
 Worked with end users to gather, understand and define business requirements.
 Predominantly worked with Marketing Cloud, Pardot & Sales cloud.
 Created business requirements documentation and flow diagrams to visualise solution implementation
 Supported the developments and configuration tasks on the platform.
 Rohith Emmanuel Kunnilethu
Email: [email protected]
Phone: +1 (437)-970-5066
----------------------------------------------------------------------------------------------------
 Good grasp of best practices for Salesforce platform and processes – including lead generation, lead nurturing,
journey mapping, and handoff to sales, and data integration.
 Worked on automation scenarios with workflows, process builders and flows, also developed approval flows on
the platform.
 Customised the platform with through custom components and flows distributed on App pages.
 Created custom apps, objects, branding, pages to meet business needs.
 Worked on platform configuration including validations, security, user support, sharing settings etc.
 Work with end users during user acceptance testing (UAT) to prioritize changes and re-test resolved issues.
 Manage the execution of projects by liaising between clients and project delivery teams.

Ingram Micro, Canada (July 2018 – April

2019)
CRM Operations Executive
 Analysed operational processes and worked with clients and vendor to ensure data and network security systems
are licensed, renewed and up to date.
 Worked on automation and Microsoft Dynamics to update the CRM with relevant information.
 Worked on the dashboard reporting and analysis to enable accurate forecasting and business planning.
 Liaised with teams for requirements gathering and enabled solution design after visual workflows.

Redington (April 2014 – Jan

2018)
Salesforce Systems Analyst
 Projects included CRM and business apps integration, application migration and business continuity.
 Worked on developments, automation projects to configure the salesforce platform to client requirements.
 Configured the solution using tools like workflow builder, process builder, approvals process.
 Worked on Salesforce CPQ for configuring products and order management.
 Worked on Vlocity (Omnistudio) developments for solution building.
 Was the solutions consultant and business point of contact for the internal teams.
 Created custom objects, apps, pages, process automations, workflows, and reports and dashboards for users.
 Implemented field level security, created picklists, formula fields, validation rules, duplication rules to maintain
data integrity.
 Held data gathering sessions and documented business requirements. Analysed the requirements and prepared
flow diagrams and presentations to the executive, converted the functional to technical requirements and
implemented them in the org.
 Performed various administrative and development tasks on the platform including user and profile creation,
sharing settings, app creations, branding etc.
 Provided post implementation support and handled cases based on SLA and priority.
 Worked with team on creating apex triggers and visualforce to customize the platform to suit customer
requirements.
 Implemented field level security, created picklists, formula fields, validation rules, duplication rules to maintain
data integrity.
 Worked on reviewing and maintaining existing code, part of team performing code testing and upgrades and
release.
 Delivered projects and solutions on time and managed simultaneous requests on platform tickets.
 Worked on Integration projects for clients mainly on REST API web services consumption. Worked with
backend ERP systems to pull and sync data in to Salesforce.
 Rohith Emmanuel Kunnilethu
Email: [email protected]
Phone: +1 (437)-970-5066
----------------------------------------------------------------------------------------------------
 Came up with new initiatives like enablement workshops, certification programs to improve project adoption.

M.R.S. Ltd (June 2013 – Jan

2014)
ERP Analyst
 Developed standard operating procedures, services scheduling, requirement documentations, process charts
and organized continuous improvement initiatives.
 Worked on NetSuite Warehouse Management System.
 Functioned as the business analyst for the company and carried out stakeholder engagement to gather
requirements and prepare documentation.
 Drove meetings to find solutions to business needs and prepared user stories along with product owner to
support implementation.

Entrepreneur / Web Developer (Aug 2009 – Feb

2011)
 Independent consultant on technical IT projects and solutions. Worked with HTML, CSS, SQL, JavaScript
and Python (Django) on projects for front end and backend web development.

CERTIFICATIONS:
 11 Salesforce Certifications including Salesforce Applications Architect. (Details listed below)
 280 Salesforce Badges, 6 Super badges.
 Certified Scrum Master (CSM) and Project Management Professional (PMP).

Salesforce Certifications List

1. Salesforce Certified Administrator

2. Salesforce Certified Advanced Administrator
3. Salesforce Certified Application Architect
4. Salesforce Certified Data Architect
5. Salesforce Certified Marketing Cloud Email Specialist
6. Salesforce Certified Platform App Builder
7. Salesforce Certified Platform Developer I
8. Salesforce Certified Sharing and Visibility Architect
9. Salesforce Certified Sales Cloud Consultant
10. Salesforce Digital Experience Consultant
11. Salesforce Certified OmniStudio Consultant

Salesforce Bio:
https://trailblazer.me/id/rkunnilethu