MC Admin

Trailhead Questions

1. How can you locate your MID?

A. In Setup under MID
B. Next to your username
C. In Account Settings under Setup
D. B and C

2. What is the recommended security setting for session timeout?

A. 20 Minutes
B. 1 Hour
C. 2 Days
D. Never

3. Which standard Marketing Cloud role creates and delivers messages through applicable channel apps?
A. Marketing Cloud Administrator
B. Marketing Cloud Content Editor/Publisher
C. Marketing Cloud Channel Manager
D. Marketing Cloud Viewer

4. Where do you navigate in Setup to create users?

A. Role
B. Role Setup
C. Users
D. User Setup

5. Business units are used to:

A. Track the total number of businesses you send emails to
B. Ensure that content can be modified by all Marketing Cloud Users
C. Control access to information and sharing of information throughout Marketing Cloud
D. B and C

6. What should you do before creating business units?

A. Map your Organizational Structure for business units
B. Rename your folders
C. Delete your users
D. Send a test email from Marketing Cloud

7. True or false: A triggered send is when you choose a specific time and recipient for a messagE.
A. True
B. False

8. Which deliverability best practice helps you build a positive sending reputation with ISPs?
A. IP Warming
B. Text Versions
C. Content Detective
D. Subscriber Preview

9. What Marketing Cloud feature can you use to view data from an individual send?
A. Data Trends
B. Email Trends
C. Reports
D. Tracking

10. What are some options for exporting reports?

A. Email
B. FTP
C. SMS
D. A and B

11. Which statement best describes a contact and a subscriber?

A. A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel.
B. A contact is a person who opts to receive communications through a specified channel. A subscriber is anyone you send messages to.
C. A contact is always a subscriber. A subscriber is always a contact.
D. A contact is a person who opts in to text messages. A subscriber is a person who opts in to email messages.

1
12. What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud?
A. Contact Key
B. Contact ID
C. Subscriber ID
D. Subscriber Key
E. Contact Account Number

13. Which Contact Builder tool is used to define, organize, and relate information about a contact within an account?
A. Population
B. Data Extension
C. Email Studio
D. Data Designer
E. Journey Builder

14. Which type of data source connects two different contact data tables to each other based on a particular field?
A. Attribute Group
B. Synchronized Data Extension
C. Population
D. Data Designer
E. Contact Key

15. Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them?
A. Transmittal Data Extension
B. Nonsendable Data Extension
C. Transferable Data Extension
D. Attribute Data Extension
E. Sendable Data Extension

16. Where are shared data extensions stored?

A. In a shared extension folder in the Data Extensions tab
B. In a shared extension folder in the Imports Tab
C. In a shared extension folder in the Data Sources tab
D. In a shared folder in the Poll Schedule Tab

17. Which of the following statements applies to retention settings?

A. You cannot set the sharing window
B. You cannot select a specific date to delete the data in the extension
C. You cannot modify the deletion period for existing data extension
D. You cannot remove the configured data retention settings once you configure them
E. You cannot delete all records and the entire data extension

18. Which of the following statements is true about deleting contacts?

A. It is best to unsubscribe unengaged contacts from individual channels rather than delete them
B. It is best to delete unengaged subscribers in order to reduce cost
C. It is best to move unengaged subscribers to a separate data extension
D. It is best to move unengaged subscribers to a synchronized data extension

19. What should you create to synchronize objects from Service Cloud Mobile, pull the information into Marketing Cloud, and share contact data
with business units?
A. Create a synchronized data source with the sharing window set to outside the business unit
B. Create a synchronized data extension
C. Create synchronized population group in Mobile Service Cloud and link the objects to Marketing Cloud
D. Create a synchronized attribute group in Marketing Cloud and link the objects to Mobile Service Cloud
E. Create a synchronized attribute group

20. What do you use to synchronize Sales Cloud and Service Cloud data with Marketing Cloud?
A. Marketing Cloud Connect
B. Contact Builder
C. Data Designer
D. Journey Builder
E. Email Studio

21. True or false: Contact Delete requests remove contact information from sendable data extensions only and does not affect data in other data
extensions.
A. True
B. False

22. Which of these data sources does not contain contact information?
A. Data Extensions
B. Queries

2
C. Filters
D. Email Header and Footer Rules

23. True or false: You don't need to enable Contact Delete for use in Marketing ClouD.
A. True
B. False

24. What status indicates the number of delete requests that successfully processed?
A. Total
B. Processing
C. Complete
D. Invalid

25. True or false: You can delete a contact using only a ContactTypeID valuE.
A. True
B. False

26. What value do you need to review the status of a Contact Delete request?
A. ContactKey
B. OperationID
C. Status
D. PartnerKey

27. Where do contact deletions take place in Enterprise 2. 0 accounts?

A. Just the top-level business unit
B. A specified group of business units
C. Top level accounts and all business units in the specified Enterprise 2. 0 account
D. All Enterprise 2. 0 accounts and business units you manage

28. True or false: Delete requests take precedence over all other account activities.
A. True
B. False

29. Which page has links to help you check the health of your Marketing Cloud instance?
A. Security Page
B. Status Page
C. Compliance Page
D. Database Page

30. Which page contains best practices for keeping your Marketing Cloud instance secure?
A. Status Page
B. Compliance Page
C. Security Page
D. Trust Page

31. Which of the following can you use to locate your Marketing Cloud database?
A. Marketing Cloud ID (MID.
B. Node ID
C. Org ID
D. Database ID

32. True or false: You can receive notifications about the status of your Marketing Cloud instance via email.
A. True
B. False

33. What does Marketing Cloud Connect do?

A. It allows your Marketing Cloud users to connect with your customers' social media accounts
B. It connects Marketing Cloud Email Studio and Journey Builder
C. It is a set of tools for designing email templates
D. It is an integration that connects Salesforce Marketing Cloud and CRM environments

34. Which of the following are features of Marketing Cloud Connect?

A. CRM users can see email tracking data on the contact record
B. Service Cloud users can send push notifications directly to contacts from a case detail screen
C. Marketing Cloud users can use data and events from Salesforce CRM in Journey Builder
D. A and B
E. A and C

35. Which Salesforce CRM Edition supports Marketing Cloud Connect?

A. Essentials Edition
B. Professional Edition

3
C. Enterprise Edition
D. A and B

36. Before installing the managed package, what CRM feature needs to be verified?
A. Default workflow user
B. Person Accounts
C. Record types on the contact and lead objects
D. Platform events
E. Multicurrency

37. Why is it important to set up a Salesforce System User?

A. The Salesforce admin doesn't have privileges that the system user does
B. This user record connects Marketing Cloud to the CRM org
C. The CRM org can't function without a system user
D. The system user is the only one who can customize Marketing Cloud Connect

38. What is the Marketing Cloud Connected App Permission Set used for?
A. To authorize users connecting to Marketing Cloud from Salesforce CRM
B. To grant permission to the Managed Package
C. To grant Salesforce CRM access to users connecting from Marketing Cloud
D. To relax IP address restrictions for the Salesforce System User

39. Before you create the Marketing Cloud API user, what do you do?
A. Connect to Marketing Cloud within Salesforce CRM
B. Create field mapping
C. Configure the connected app settings in Salesforce CRM
D. Setup your CRM Sales Cloud end user

40. When you configure the connected app settings in Salesforce CRM, which settings do you update?
A. Permitted Users, IP Relaxation, Refresh Token Policy
B. Permitted Users, Start URL, Timeout Value
C. Start URL, Enable Single Logout, Refresh Token Policy
D. IP Relaxation, Start URL, High-assurance session required

41. When testing Marketing Cloud Connect, why is it important to build a report that sends email only to a single test recipient?
A. With just a single result, the test completes quickly
B. Marketing Cloud Connect allows for sending only to a single recipient from within the CRM org
C. Marketing Cloud Connect can only use reports for the recipient list
D. The test send generates real emails, and it's important not to send unexpected messages to users or customers

42. When you build an email send in Salesforce CRM, which field is required before you can click Send?
A. The opt-in certification check box
B. The exclusions list
C. Disable Individual Level Tracking
D. The Dedupe Subscribers checkbox

43. Which Social Studio component do you use to start conversations in social accounts?
A. Publish
B. Engage
C. Analyze
D. Einstein

44. What can you manage within a workspace?

A. Workspace members
B. Social Accounts
C. User Roles
D. A and B

45. True or false? The top-level structure within Social Studio is a workspacE.
A. True
B. False

46. Who can add social accounts to a workspace?

A. Workspace Admin
B. Workspace Contributor
C. Super User
D. A and C

47. Which statement best describes sentiment tuning?

A. Using emojis in social posts
B. The process of listening to your audience to understand how they feel about your brand, competitors, or industry

4
C. Targeting a specific social audience
D. Singing about your feelings

48. What percentage is good goal for sentiment agreement?

A. 25%
B. 46%
C. 79%
D. 95%

49. How do journeys help business users connect with customers?

A. They maintain brand consistency by creating on-brand, marketing-approved journeys in Marketing Cloud
B. They let business users focus on customer relationships
C. They keep messages generic because messages don't need to be personalized
D. A and B
E. B and C

50. Which clouds are required for using Distributed Marketing?

A. Sales Cloud plus: Marketing Cloud or Service Cloud or Government Cloud or Financial Service Cloud (FSC.
B. Service Cloud plus: Marketing Cloud or Service Cloud or Commerce Cloud or Financial Service Cloud (FSC.
C. Marketing Cloud plus : Service Cloud or Commerce Cloud or Sales Cloud or Community Cloud (with the Partner Community licensE.
D. Marketing Cloud plus : Sales Cloud or Service Cloud or Financial Services Cloud (FSC. or Community Cloud (with the Partner Community
licensE.

51. How can you find the installation link for the Distributed Marketing managed package?
A. Look for the link in an email from Salesforce
B. Navigate to the Install Managed Package page on Salesforce Help
C. Log a support case with Salesforce
D. You don't need to install a managed package for Distributed Marketing

52. What app do you use to authenticate a Marketing Cloud business unit with your Salesforce org?
A. Distributed Marketing Administration
B. Distributed Marketing Authentication
C. Distributed Marketing Settings
D. Distributed Marketing Security

53. Which step is part of setting up Distributed Marketing?

A. Map system attributes
B. Create a recipient profile
C. Add the Distributed Marketing Component
D. Create an entry event data extension

54. What can you do with Quick Send?

A. Create new campaign messages
B. Display a list of messages you receive from Distributed Marketing users
C. Send a single message to an individual
D. Review and send a series of messages to individuals or groups of individuals

55. Where do you click Connect Campaign to associate a campaign with a journey?
A. In Journey Builder
B. In the Campaign Messages component on the campaign record
C. In the Campaign Messages component on the lead or contact record
D. In Email Studio

56. What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
A. Sender and recipient profiles
B. A campaign and a journey
C. An email and a journey
D. A journey and a contact

57. True or False: Transparent Data Encryption prevents unauthorized data access, even if somebody has physical possession of the encrypted
drivE.
A. True
B. False

58. What does Identity Verification use to verify your browser or app?
A. Email
B. Phone call
C. SMS message
D. Raven

59. Which keys require you to upload a certificate?

5
 A. Asymmetric
B. Symmetric
C. SSH
D. A and C

60. What activity uses salt keys?

A. File transfer
B. Text encryption
C. JWT use with Journey Builder
D. SSO authentication

61. How can you obtain SSL certificates for use with Marketing Cloud?
A. Buy them yourself
B. Have Marketing Cloud purchase them for you
C. Upload from your library
D. A and B

62. True or false: You should pass SubscriberKey values in the clear.
A. True
B. False

63. True or false: You should store credit card numbers in Marketing ClouD.
A. True
B. False

64. Where should you store refresh token values?

A. Marketing Cloud
B. Your own server
C. Thumb drive
D. Triplicate forms

Exam Dumps
1. Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days
of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a
purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
A. Journey Data is used for the Decision Split.
B. Entry Source attributes are available in Journey Settings.
C. Contact Data is used for the Decision Split.
D. Filter Contacts are enabled to refine the audience.

2. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
A. Apply a permission set to the business unit.
B. Disable the permissions directly within the business unit.
C. Set default permissions with the restrictions the business unit.
D. Assign a role to the business unit.

3. Northern Trail Outfitters has Marketing Cloud users who need data extension view and update permissions for campaigns related to B2C sales,
but not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Update data extension object level permissions.

B. Create a shared data extension.
C. Create a new business unit.
D. Create spate folders and add permissions.

4. A marketing Cloud admin wants to create a SFTP user for the first time.
Which two consideration should be taken when configuring an SFTP request?

◻ By default, the password will be the password of the logged-in user.

◻ By default, the username is the MID for the current Marketing cloud MID
◻ Create a new business unit.
◻ Create separate folders and add permissions.

5. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org
via Marketing Cloud Connect.

6
Which subscriber key should be used to search for the contact in All Subscribers?

A. 15-digit contact ID
B. Numeric Subscriber ID
C. 18-digit Contact ID
D. Email Address

6. Northern Trail outfitters (NTO) has a mobile app.

Which two products would allow NTO to send push notifications to customers within their mobile app?

◻ MobilePush
◻ Journey Builder
◻ MobileConnect
◻ Contact Builder

7. Northern Trail Outfitters (NTO) was given a set of requirements from their governance team to protect against misuse of customer data. One
item mandated marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should
still be able to view data within the system.
Which feature would allow NTO to comply with this requirement?

A. IP Whitelisting
B. Audit Trail
C. Export Email Whitelist (Actually Export Email Allow list)
D. Identity Verification

8. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

A. Data management
B. Security
C. Feature Settings
D. Company Settings

9. Northern Trails Outfitters (NTO) uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. NTO wants
to combine these data sources with marketing cloud’s API to identify their most effective campaigns.

What feature should NTO’s Marketing Cloud admin recommend?

A. Datorama
B. Interaction Studio
C. Einstein AI
D. Google Marketing Platform

10. Northern Trail Outfitters wants to use the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Installed Packages
B. Security Settings
C. Data Management
D. Salesforce Integration

11. A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A. Give permissions to users at top-level account to assign their own business units.
B. Search for the individual user, select their name, and click Manage Business Units.
C. Search for the individual user, select their name and click Edit Business Units.
D. Re-import the users to update their assigned business units.

12. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBERATE
the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword has too many characters

B. Keyword fails to meet content standards
C. Keyword is a reserved word
D. Keyword is used within another business unit.

13. While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the
integration. The admin then receives the following error message:

7
 Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

A. Apply the appropriate user mappings in the CRM configuration.

B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
C. Reset all user passwords to force new tokens
D. Apply the marketing Cloud for AppExchange User option as well

14. Northern Trail Outfitters uses Web Analytics connector to automatically tag links. They want to include a Campaign identifier to the links within
a specific campaign message.

At which level should the utm_campaign value be configured?

A. Email
B. Account
C. Subscriber
D. Link

15. Northern trail Outfitters wants to know how customers are engaging with marketing communication they have set over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?

A. Click deploy and results are available immediately

B. Click activate and wait for an email notification
C. Select the channels (Email, Push, SMS) to report on then click Activate.
D. Select one of the Predictive Algorithms then click Deploy.

16. The Marketing Cloud admin for the Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the trails of
their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising studio?

A. Twitter
B. Facebook and Twitter
C. Google and Facebook
D. Facebook

17. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12
months.

What action should NTO take?

A. Configure the business unit data retention setting to 12 months

B. Configure the Enterprise wide default retention to one year
C. Set inactive date to be automatically cleared after one year, but is recoverable
D. Apply a row based retention to each data extension as it is created, set to 12 months

18. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user

Which two standard roles should be selected for the new user?
Choose 2 answers

◻ Marketing Cloud Administrator

◻ Marketing Cloud Security Administrator
◻ Data Manager
◻ Administrator

19. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants
to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

A. Automation Studio: Create a Report Activity to run every seven days.

B. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.
C. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate th e sending of the
data.
D. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

20. What is Setup Assistant?

8
A. A search within Help and Training limited to configuration documents
B. A dashboard containing key metrics for the business unit
C. A prioritized account configuration checklist
D. A support service allowing the outstanding of repetitive admin tasks

21. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account

Which value should link these new data extensions in Data Designer to the existing contact records?

A. Unique Contact Identifier

B. Primary key
C. Unique Contact email address
D. Subscriber ID

22. Northern trail Outfitters (NTO) wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, NTO only wants
to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

◻ Select all records which have opened an email in the past six months
◻ Select all records where HasOptedOutofEmail is FALSE.
◻ Select all records with an email address
◻ Select all records which are active in All Subscribers.

23. Northern trail Outfitters has imported a file into All subscribers. They then received a results file stating [email protected] could NOT be
imported.

Which error code would the file contain for this record?

A. Skipped Records
B. List Detective
C. Invalid Email address
D. Restricted Values

24. A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

How could the admin ensure send data is recorded?

A. Send logging is enabled for the send

B. Correct Send Log template is selected
C. Send Logging is available for A/B tests
D. Data retention settings is specified

25. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

A. Soft
B. Technical
C. Block
D. Hard

26. Which two data structures could be configured to appear in the out-of-the-box Subscription center?
Choose 2 answers

◻ Publication Lists
◻ Data Extensions
◻ Lists
◻ Groups

27. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is co nfigured with a
filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named
customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

A. Use the exact filename used for the trigger in the import File Activity
B. Make sure the file is placed on the correct subfolder within the SFTP
C. Make sure the filename has a date stamp to avoid duplication

9
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

28. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for the global regions. However, the admin
notices accented characters in the customers’ names appear jumbled in the extracted file.

Which two setting could solve this issue? Choose 2 answers

◻ Select Unicode Output

◻ Change Character Encoding to UTF-8
◻ Change Format to xml
◻ Change Column Delimiter to | (pipe)

29. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the
action did NOT target all contacts in their account and a significant number of contacts which have been sent to remain,

Which two data would still exist in the account? Choose 2 answers

◻ Contact data in Sendable data extensions

◻ Contact data in non-Sendable extensions
◻ Contact-specific data at the job level
◻ General tracking data at the job level

30. A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounc es status in Marketing
Cloud.

What are the effects of the click to the subscriber’s status?

A. Status is changed to Active and the bounce count is unchanged

B. Status is changed to Held for 72 hours and the bounce count is set to Zero
C. Status remains as Bounced the bounce count is unchanged
D. Status is changed to Active and the bounce count is set to Zero

31. Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks is the marketing Cloud admin guided through in Setup Assistant?
Choose 3 answers

◻ Creating users and assigning roles which meet their job functions.
◻ Classifying send and defining parameters for email sends
◻ Building the data structure used to store audience information
◻ Crating a SMS message an sending a mobile campaign
◻ Importing data into contacts using the Data Loader

32. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

A. Select ‘Identity Verification’

B. Select ‘Enable Audit Trail Data Collection’
C. Deselect ‘Exclude API Users From Password Expiration’
D. Deselect ‘Enable Username and Password for Web Services’

33. Northern Trail Outfitters (NTO) runs a nightly automation consisting of a File transfer and a File Import. Following a n update from the NTO
Engineering team, the automation began failing, The Marketing Cloud admin suspects the CSX file now has an invalid format.

How could the admin receive a file of the bad rows to confirm the theory?

A. Move the Import definition to its own automation and include a notification email address
B. Update the automation to include a notification email address for Runtime Errors
C. Move the File Transfer to its own automation and include a notification email address
D. Update the Import definition to include a notification email address

34. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase,

Which feature should be used to create a survey form?

A. Smart Capture
B. Profile Center
C. Content Builder
D. Mobile Connect

10
35. Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

A. Google Analytics 360

B. Collect Tracking code
C. Conversion Tracking
D. Web & Mobile Analytics

36. A Marketing Cloud admin is asked by the marketing team to ensure a default header and Footer be added to emails.

Where under Setup could this be created?

A. Account Settings
B. Emails Studio settings
C. Content builder settings
D. Campaign settings

37. Northern Trail Outfitters (NTO) is a global brand which includes many subsidiary brands under the parent umbrella. NTO is the Enterprise
business unit and also has a child unit used for sending promotional email.

How should the rest of the business units be organized?

A. Create child business units for each brand and nest another level of child business units for GEOs.
B. Create new Enterprise business units for each brand and child business units for each of the brands GEOs.
C. Create one child business unit for the other brands to share but apply folders and naming conventions.
D. Create and apply folders with naming conventions in the current account to keep track of brand assets.

38. Northern Trail outfitters (NTO) purchased on Sender Authentication Package (SAP) to ensure the branding is on every marketing
communication.

What would be achieved with SAP?

A. A Dedicated IP is automatically warmed up

B. Image URLs are wrapped with the appropriate brand URL
C. A different click domain can be used for each brand
D. The out-of-the-box profile center will display NTO branding

39. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receivi ng
promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
B. Each email consumes five super messages when sending below a certain threshold.
C. The majority of NTO’s subscriber base is in the United States.
D. A multiplier is applied to each SMS message based on the destination country

40. Which activity should be used for multivariate content testing within Journey Builder?

A. Engagement Split
B. Random Split
C. Content Split
D. Decision Split

41. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A. Content Builder
B. Einstein Send Time Optimization
C. Audience Builder
D. Einstein Email Recommendations

42. A Marketing Cloud admin wants to create custom roles for their business process.

What should be taken into consideration to accomplish this?

A. Custom roles can only be edited by the user who created the role initially
B. Custom roles are only available within the business unit in which they were created.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles override an individual user’s granular permission assignments.

11
43. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for importing?

A. Data Extract Activity

B. File transfer Activity
C. Import Activity
D. Decryption Activity

44. A new employee is hires into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access
to any send activities.

Which two default User Roles should be applied to this new user which provide this access to all channels, keeping the princi ple of least privilege in
mind?
Choose 2 answers

◻ Content Creator
◻ Analyst
◻ Marketing Cloud Administrator
◻ Marketing Cloud Viewer

45. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Field Level Encryption

B. Advanced Audit Trail
C. Single Sign on Authentication
D. IP Whitelisting

46. A Marketing Cloud admin needs to warm their account’s Dedicated IP.

What option for segmentation aligns with the IP warming process?

A. Segment to those recipients receiving text email versions first.

B. Segment by domain to limit number of sends to each email provider
C. Segment subscribers with soft bounces in their own dedicated send
D. Segment by geographic region as after-hours sends will be marked as spam

47. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed fro m the
mailing list.

Which two steps should the admin take to enable this functionality?
Choose 2 answers

◻ Ensure a Custom response is enabled for Automated Response in Reply mail Management
◻ Verify Reply Mail Management has been enabled in the account
◻ Select Unsubscribe Manual requests in Reply Mail Management
◻ Select Delete Auto-Replies and Out-of-Office mail Management.

48. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

A. Query Studio
B. Journey Builder
C. CloudPages
D. Synchronized Data Sources.

49. Northern Trail Outfitters wants a data model in marketing Cloud which will prevent them from duplicating or even triplicating records.

How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same acc ount?

A. Strategically control the Contact Key Values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush
B. Use auto-generated keys supplied by Marketing Cloud automatically for each channel used.
C. Use a third-party system to identify and delete duplicate Contact keys.
D. Strategically control the Contact Key values and tie records together across channels using the key.

50. A marketing Cloud admin wants to ensure email sends exclude theirs prefix of [PREVIEW] in the subject line when deploying from Email Studio.

12
What should the admin do to prevent the prefix from deploying in live sends?

A. Add [PREVIEW] to the subject line validation list

B. Wrap the subject line with AMPscript
C. Use Proof instead of [PREVIEW]
D. Require several campaign approvals.

51. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in a pre-defined format?

A. Automation Studio Query Activity

B. Discover Deliverability Complaint Rate Report
C. CSV download od bounce data in MY Tracking
D. Automation Studio tracking Extract

52. Northern Trail Outfitters’ security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in setup?

A. Minimum password Length, Use Strong Passphrases, Password History, Number of Security questions
B. Minimum Password Length, Password Complexity, Password History, Expiration period.
C. Minimum Password Length, Password Complexity, Unique Password, Expiration Period.
D. Minimum Password Length, Use strong Passphrases, Unique Password, Number of security questions.

53. A MC Admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts
Which 2 prerequisites for configuring Social Studio should the admin consider? 2 answers

Bitly URL Shortener

Facebook ad manager
Login detail for each social media account
Google url shortner

54. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers
during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

Collect Code
Recommendation Code
Conversion/Cart Code
Email Conversion Code

55. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

My Tracking > Test Send Emails

My Reports > Administrator Reports > Email Send Report
M Reports > Administrator Reports > Email Sends By User
My Tracking > A/B Testing

56. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

- List Hygiene
- Authentication
- Content
- Engagement

57. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be
considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
3 answers

- Product Code
- Application ID
- Subscriber ID
- Email Address
- Name

13
58. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

- Deploy Multi-Org with a single Marketing Cloud Account

- Deploy separate Publication Lists for each region within one account
- Filter data view permissions at the subscriber level
- Separate regions into business units and apply Subscriber Filters

59. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement, what consideration should be given to
the preference profile centers for this integration?

-Branding for each business units' profile centers will be inherited from the default business unit setup.
-Profile/Preference centers are automatically created for each business unit connected through Multi-org
-Multi org does not support the standard profile preference center for the business units.
-Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

60. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target s ubscribers who
opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A) Measures
B) SQL Queries
C) Data Filters
D) Journey

71. A MC Admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an
email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records on a formula field

B) Filter existing records in All Subscribers
C) Filter records created after a specified date
D) Filter records on a Boolean field

72. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year
Where would the admin retrieve this information?

A) Contact Builder > All Contacts > Email

B) Analytics Builder > Reports > Email Send Report
C) Email Studio > Email > Tracking > Sends
D) Studio > Email > Subscribers > All Subscribers

73. Which three considerations should be made when setting up Distributed Marketing?
3 answers

A) Business users can select any email at time of send.

B) Default options can be set up for the greeting in the email.
C) A journey can be connected to one or more Campaigns.
D) The DM Administrator Profile is required to access Distributed Marketing.
E) Messages can be sent to Contacts, Leads, and Person Accounts.

74. Where would a Marketing Cloud admin view all verified email addresses?

A. Identity Verification Log

B. From Address Management
C. Reply Mail Management
D. Sender Profiles

75. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A. Create Support Case

B. Failed Sends
C. Help and Training
D. System Status

76. Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and
Marketing Cloud Viewer. The analyst logged in but is unable to import contacts. How should NTO update the user to allow the analyst the
appropriate access?

14
A. Add Marketing Cloud Security Administrator
B. Add Distributed Sending User
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer

77. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed s everal weeks ago,
but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently del eted them from present in the
appropriate data extension.
What consideration could account for this behavior?

A. Data retention settings were incorrect in the data extension.

B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as Sendable.

78. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication
Package. They plan to share it across each of their Marketing Cloud accounts. Which two considerations would help NTO determine if a Dedicated
IP is the right choice?
Choose 2 answers

A. All of NTO's accounts should be on the same stack

B. Send volume is large enough to maintain a positive or neutral reputation
C. length of time needed to pause sending is greater than one month
D. Pre-warmed IP address can be purchased from Salesforce

79. What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile

80. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to
customers, based on if there has been an order or not. There are two existing data model Orders.
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers

A) Link the Customers data extension to the data model using Customer ID
B) Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
C) Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D) Link the Customers data extension to the data model using Email Address

81. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email
associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Dos 2 answers
A. Edit identity Verification Settings
B. Enable IP Whitelisting
C Add a Domain to the Export Email Whitelist
D Enforce Export Email Whitelist

82. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber
however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3
completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

A) Einstein STO
B) Engagement Split
C) Wait until Date
D) Join

83. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email
channel and there are plans to expand to both SMS and Push channels in the near future.

Which three data preparations should be made to retain high data quality in the new model? 3 answers
A) Remove nonessential data for marketing purposes.
B) Identify and assign appropriate keys to tie records together.
C) Normalize data and fields to prevent redundancy.
D) Ensure all available data is included.
E) Ensure every data source has a Sendable field.

15
84. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin
consider when sending from the new IP Address?
A) The IP address is on reserve, is already in use, and has an email sending history.
B) Building desirable sending history and data will be variable based on list size and engagement.
C) Sending in large volumes will alert ISPs the new IP Address is now in use.
D) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

85. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous
admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
A) Upon receiving an email, all tracked links start with click.email.nto.com
B) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C) Cloudpages personalized URLs are served from cloud.email.nto.com
D) Users receive Marketing Cloud password reset emails from help@email nto.com

86. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured t o use the same SFTP
directory. How should this setup be achieved?
A) Child business unit SFTP user should be created
B) Copy the parent SFTP user into each child business unit
C) Each business unit should have multiple SFTP users
D) All child business units should have an individual SFTP user

87. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get
messages out the door faster?
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
D. Marketing Cloud Connect

88. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses. Where the details could be found?
A. Run a Bounce Email Report
B. Query the Bounce Data View
C. Query the Send Log
D. Run an Account Send Summary Report

89. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the
import type being used requires a primary key.
Which import type could the admin use instead?
A) Add Only
B) Overwrite
C) Add and Update
D) Update Only

90. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for
Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue?
A) The data extension is marked as Sendable
B) The data extension contains a Salesforce ID
C) The Data extension is marked as Sendable and Testable
D) The data extension is linked using the Contact Key

91. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the
Of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number
they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A) External Key within the Import File Activity

B) Run Completion within the File Drop Automation
C) RuntimeError within the File Drop Automation
D) Notification Settings within the Import File Activity

92. Northern Trail Outfitters wants to set up their Send Log data extension
Which three considerations should be made for long term success?
Choose 3 answers

A) Apply an appropriately-scoped Data Retention period

B) Add custom fields not included in the Send Log Template
C) Log attribute data necessary for auditing communications
D. Log all variable data captured in emails at send time
E) Set the period to a fixed date in the Data Retention Policy

16
93. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of
Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
A) The send relationship links SubscriberKey to Subscribers on Email Address
B) The data extension is located in the Synchronized Data Extensions folder.
C) The data extension is located in the Salesforce Data Extensions folder.
D) The triggeredSendDataExtension data extension template was used.

94. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would t he admin
ensure a notification is received when the query fails?
A) Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
B) Install the Marketing Cloud App on phone to receive Push Messages
C) Add their Email Address in the Query Activity Notifications Field
D) Configure the "Event Notification Service" in Setup with their Email Address

95. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access
How should the Marketing Cloud admin ensure users have access?
A) Choose Public App Integration during the installation
B) Install App-appropriate business units for expanded access
C) License all appropriate users within the installed package
D) Configure the API Integration to allow all users access

96. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A) Preference Center link and physical mailing address
B) Business name and a link to the business website
C) Business name and physical mailing address
D) Preference Center link and a link to the business website

97. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use?
A) Tokenized Sending
B) Field Level Encryption
C) Lookup reference to Contact Object
D) Master-detail relationship to Contacts

98. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin
review before making this update?
Choose 3 answers
A. Frustration of users upon timeouts
B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users
E. Typical length of time users spend in Marketing Cloud

99. NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?
A) Journey Templates
B) Deployment Manager (If ‘Package manager’, then yes. Deployment manager is not official product)
C) Journey Extracts
D) Copy activities

100. Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
A) Setup >Data Management > Synchronized Data Extensions
B) Contact Builder > Data Extensions > Synchronized Data Extensions
C) Contact Builder > Data Sources
D) Setup > Apps > Salesforce Integration

101. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A) Goal target statistics are stored in a data extension.
B) Goals are created to evaluate journey performance.
C) Goals can act as exit criteria.
D) Contacts are evaluated against the goal after a wait activity.
E) Each contact is assigned an individual goal.

102. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
A) Data Extension
B) Publication List
C) Group
D) List

17
103. A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile
and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A) Edit permissions and Grant permissions to send
B) Edit permissions and deselect Deny for Email Sending!
C) Add the Role Marketing Cloud Channel Manager
D) Remove the Marketing Cloud Viewer Role

104. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) AMPscript for Marketing Cloud

B) Web Analytics Connector
C) Google Analytics 360
D) Marketing Cloud Connect

105. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business
units. When should the admin create separate business units for each of NTO's brands?

A) NTO requires SSL certificate configurations for Content Builder and Portfolio images
B) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C) Multiple brand logos must be accommodated in an email header
D) A new sender profile needs to be leveraged for sending transactional emails

106. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. A user recently report ed the data
coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?

A) Contact Builder > Synchronized Data Extensions

B) Automation Studio > File Transfers
C) Contact Builder > Data Sources
D) Email Studio > Synchronized Data Extensions

107. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails. What functiona lity would
allow this?
A) Advertising Studio
B) Personalization Builder
C) Web and Mobile Analytics
D) Web Analytics Connector

108. Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant
cover? Choose 2 answers

A) Enabling Mobile Connect

B) Managing the Enhanced SFTP
C) Configuring Journey Builder
D) Setting up the Data Structure

109. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file
transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A) Selected SFTP folder
B) Original SFTP folder
C) Target Data Extension
D) Safehouse

110. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are
required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?

A) Email Attachments
B) Distributed Sending
C) Content Syndication
D) Analytics Builder

111. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A) Import employee email addresses into All Subscribers with an "Active status
B) Ensure employees have opted in to the test email list or data extension
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

18
112. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave
How should NTO create a new user to fill in?
A) Delete the campaign manager's user and create a new user
B) Disable the campaign manager's user and create a new user
C) Transfer the campaign manager's permissions to a new user
D) Deactivate the campaign manager's license and assign it to the new user

113. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword
CELEBRATION the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword is used within another business unit

B) Keyword is a reserved word
C) Keyword has too many characters
D) Keyword fails to meet content standards

114. NTO wants to deny access to Automation Studio for all users in a specific business unit. How can this be achieved? Choose 1

a) Batch update individual permissions of all business unit users to deny Automation Studio access
b) Create a custom role with deny access to Automation Studio and assign it to the business unit
c) Create a custom role with deny access to Automation Studio and assign it to all business unit users
d) Define deny access to Automation Studio in individual business unit permissions

115. NTO is analyzing if a separate business unit should be created for each company brand. For which of the following requirements should
separate business units be recommended? Choose 1

a. Brand-specific From email addresses for transactional emails

b. Brand-specific domains for images and links in emails
c. Brand-specific logos in email headers
d. Separate SSL certificate configurations for Content Builder and Portfolio images.

116. NTO wants to configure the keyword “SUMMER” for an upcoming SMS campaign. After entering the keyword an error is displayed,
meaning that the keyword is unavailable. What could be the reason for this? Choose 1

a. Keyword SUMMER fails to meet content validation

b. Keyword SUMMER is a reserved word
c. Keyword SUMMER has too many characters
d. Keyword SUMMER is used in another business unit.

117. Which of the following steps are included in the Marketing Cloud Setup Assistant? Choose 3

a. Setup data model

b. Create email
c. Create audience
d. Create SMS

118. NTO wants to receive an email if there are any issues or maintenance activities on the associated database instance. How can this be
achieved? Choose 1

a. Subscribe to notifications in trust.salesforce.com

b. Subscribe to Marketing Cloud newsletter
c. Subscribe to notifications in Setup Home
d. Subscribe to Marketing Cloud Event Notification API

119. NTO created a new Marketing Cloud user and assigned the roles Content Creator, Data Manager, and Marketing Cloud Viewer. With
the current settings, the user is unable to send emails using the Email Send Wizard. How could this be resolved? Choose 2

a. Edit individual permissions and add Allow on Email > Content > Email > Send
b. Edit individual permissions and remove Deny from Email Send Wizard
c. Assign the role Marketing Cloud Channel Manager
d. Remove the Marketing Cloud Viewer Role

120. NTO wants to integrate a custom billing system with the Marketing Cloud REST API. How can the API authentication for this be
configured? Choose 1

19
 a. Contact Salesforce support
b. Create an Installed Package
c. Configure REST API endpoint in Setup > Security
d. Create a User with API User permission checked

121. Which attributes appear in the standard Marketing Cloud profile center? Choose 2

a. Subscriber attributes
b. Preference attributes
c. Profile attributes
d. Contact attributes

122. Which statements are true concerning Marketing Cloud custom roles? Choose 1

a. Are only editable by the user who created them

b. Override all individual user permissions
c. Are only accessible in the business unit they’re created in
d. Are accessible in the whole Marketing Cloud account

123. Which attributes appear in the standard Marketing Cloud subscription center? Choose 3

a. Public suppression lists

b. Public publication lists
c. Public subscriber lists
d. Public Sendable data extensions

124. NTO wants to load additional subscriber data from its data warehouse into Marketing Cloud data extensions. Which data types w ould
require minimal consideration related to size and scalability? Choose 2

a. Number
b. Boolean
c. Decimal
d. Text

125. NTO wants to verify if the Sender Authentication Package (SAP) was configured for the private domain email.NTO.com. Which aspects
would confirm that SAP was indeed set up? Choose 2

a. The login page is served from login.email.NTO.com

b. Email links are wrapped with click.email.NTO.com
c. CloudPages are served from cloud.email.NTO.com
d. Password reset emails are sent from [email protected]

126. NTO noticed that internal employees are not receiving emails sent from Marketing Cloud. The IT department found out that those
emails are blocked by spam filters. How can this be resolved? Choose 1

a. Ensure employees have opted in to the internal publication list

b. Provide the IT department with a list of sender IP addresses to whitelist in the spam filter
c. Ask employees to provide their personal instead of their corporate email addresses
d. Import employee email addresses to All Subscribers with status Active

127. NTO wants to store only encrypted files on the Marketing Cloud SFTP server. How can those files be decrypted to be used for data
imports to Marketing Cloud? Choose 1

a. Data Extract activities

b. File transfer activities
c. Decrypt File activities
d. Import File activities

128. NTO installed the Query Studio package from AppExchange in its Marketing Cloud account. Some users are reporting that they do not
have access to the new app. How can this be resolved? Choose 1

a. Assign licenses to the appropriate users within the installed package

b. Assign the Query Studio role to the appropriate users
c. Re-install the package and choose Public App during installation
d. Change the integration type of the installed package to Public App

20
129. NTO wants to configure a password policy for Marketing Cloud users. Which options are available? Choose 3

a. Password complexity
b. Password history and expiry
c. Password maximum length
d. Password minimum length

130. Which data levels can be tracked with Web Analytics Connector? Choose 4

a. Account
b. Link
c. Journey
d. Subscriber
e. Send Job
f. Email

131. NTO received feedback from a customer that they were not unsubscribed from emails after replying “Unsubscribe” to Marketing Cloud
email sends. What should be checked to troubleshoot this? Choose 3

a. Ensure Delete Auto-Replies and Out-of-Office is checked

b. Ensure Unsubscribe Manual Requests is enabled
c. Ensure “Unsubscribe” term is checked
d. Ensure Reply Mail Management is enabled

132. NTO have purchased a new instance of Marketing Cloud. Which tool can help to configure the new account? Choose 1

a. Setup Help and Support

b. Setup Wizard
c. Setup Assistant
d. Setup Home

133. NTO configured the Sender Authentication Package (SAP) for the domain email.nto.com. For a new campaign, CloudPages should be
published on the domain campaign.nto.com. How can this be achieved? Choose 1

a. Purchase and configure a private domain

b. Purchase and configure a second SAP
c. Request Salesforce to change the existing SAP
d. Change DNS records of initial SAP

134. NTO has a Marketing Cloud account with five business units. The CFO wants to receive a report via email stating how many emails were
sent from each business per week in the last year. How can this be achieved? Choose 2

a. Automation Studio workflow with SQL Query and Email Send activity
b. Automation Studio workflow with Report Definition activity
c. Email Send Report in Setup > Company Settings > Subscription Details
d. Send Email Send Report results from Analytics Builder

135. Which statements are correct concerning Marketing Cloud SFTP users? Choose 2

a. Must be activated after creation

b. Password must be at least 12 characters long
c. Default password is MID
d. Default username is MID

136. NTO create a file drop automation which imports a CSV file placed on the SFTP to a data extension each night. How can it be m onitored
to determine if all rows from the CSV file were successfully imported into the target data extension? Choose 2

a. Add email address to Runtime Error or Skipped Run settings in the automation
b. Add email address to Notification Settings in the Import File activity (PRIORITY if choose 1)
c. Use External Key in the Import File activity
d. Select Skip Rows with bad data in the Import File activity

21
137. NTO uses the term “Experimental” in the subject or preheader when testing email sends. How can NTO ensure that emails with such
subjects and preheaders are not used in actual email sends? Choose 1

a. Add term “Experimental” to Subject Prefix for Test Sends

b. Add term “Experimental” to Test Send Validation Settings
c. Implement email approval process
d. Add term “Experimental” to Subject and Preheader Validation

138. NTO created a new business unit and wants to assign multiple users to it. How can this be achieved? Choose 1

a. Use Bulk Business Unit Update in Setup > Business Units > Import
b. Use Bulk User Update in Setup > Users > Import
c. Select multiple users in Setup > Users and click Manage Business Units to assign them
d. Use Automation Studio workflow with Import File activity

139. Which feature is visible in both standard profile centre and standard subscription centre? Choose 1
a. Unsubscribe from lists
b. Unsubscribe from all
c. Update preferences
d. Update email address

140. NTO has enabled the Discover Reporting tool in its Marketing Cloud account. Which discover reports could help to drive a mobile
adoption strategy? Choose 2

a. Deliverability Complaint Rate

b. Time between Send and Engagement
c. Email Performance by Device
d. Email Sending Performance Report

141. NTO wants to ensure that an email header and footer is included in every email sent from Marketing Cloud. How can this be
configured? Choose 2

a. Define header and footer in global email template

b. Define header and footer in Setup > Apps > Email Studio > Account Settings
c. Define header and footer in Setup > Company Settings > Account Settings
d. Define header and footer in Email Studio > Admin > Account Settings

142. NTO wants to review account metrics in the Setup Home Page. Which metrics are available? Choose 3
a. Number of journeys
b. Number of email sends in last 7 days
c. Number of users in account or business unit
d. Number of automations in last 7 days

143. Which of the following components are displayed in the Setup Home of Marketing Cloud? Choose 2
a. Last SMS send
b. Setup Assistant
c. Key Metrics
d. Last email send

144. NTO currently uses Email Studio and wants to start using Mobile Studio. How can data duplicates for the two applications be prevented
when additional Contacts are being imported for Mobile Studio? Choose 1

a. Import Contacts with common Contact ID across applications

b. Import Contacts to All Subscribers list
c. Import Contacts with common Contact Key across applications
d. Import Contacts with common Subscriber ID across applications

145. NTO wants to create a new SFTP user. Where can this be done? Choose 1

a. Setup > Data Management > FTP Users

b. Setup > File Locations > FTP Accounts
c. Setup > File Locations > FTP Users
d. Setup > Data Management > FTP Accounts

22
 146. NTO wants to specify when a Contact is eligible to enter a journey. Which Contact Entry options are available in Journey Builder?
Choose 3

a. Re-entry by attribute
b. Re-entry only after exiting
c. Re-entry at any time
d. No re-entry
e. Re-entry by date

147. NTO wants to send push notifications from Marketing Cloud to its own mobile app. Which Marketing Cloud product can be used for
this? Choose 1

a. Mobile Studio
b. Mobile Connect
c. Group Connect
d. Mobile Push

148. NTO wants to sync Contacts from Sales Cloud to Marketing Cloud, but is concerned about the number of Contacts since not all Contacts
will be targeted in email sends. How could it be ensured that only specific Contacts are synced? Choose 2
a. Filter records on a Boolean field
b. Filter existing records in All Subscribers
c. Filter records on a formula field
d. Filter records created after a specified date

149. What storage model should be used if a subscriber has more than one value for an attribute?
A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists

150. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes
personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
A. Products purchased from a competitor.
B. Number of items per order.
C. Channel preference of customers.
D. Last purchase date

151. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain
long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The Sendable data
extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed
properly within the email.
A. AMPscript conditional against the Gender field
B. AMPscriptlookupRows functions
C. A/B Test content type
D. Dynamic Content Wizard

152. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name
and IP Address for reputation purposes. Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.

153. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey
Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of
them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
A. Customer Data
B. Event Registration

23
C. Venue Details
D. Payment Details

154. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice
booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an
online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected
randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two
components are appropriate for this solution?
Choose 2 answers
A. Microsite with Web Collect to store entrants on a data extension.
B. Microsite with Smart Capture to store entrants on a data extension.
C. Send Email Activity with a link to a subscription center.
D. Data Extension with double opt-in status defined.

155. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in
customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the
site and continue their shopping. What action should NTO take?
A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B. Create a user-initiated message to logged-in customers to send once the website is restored.
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all customers

156. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products. The data
extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one -to -many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.

157. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders,
and Products. What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and
Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

158. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university
currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in
external systems. Which two actions should the implementation Consultant recommend?
Choose 2 answers.
A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attributes to store student data from the Sales Cloud.
D. Use Synchronized Data Sources to data from the Sales Cloud.

159. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file
needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these
requirements?
A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL
Query Activity 2
B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

160. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
A. Each user should have a one-to-one relationship between the Marketing Cloud user and the SalesCloud user.
B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

161. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality
assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will validate check in an email message? Choose 3 answers
A. Each content area specified in a dynamic content rule exists.

24
B. Words or phrases used may trigger spam filters.
C. Grammar and spelling in the email text is correct.
D. Correct syntax is used on any AMPScript in the email's code.
E. Personalization strings map to attributes or data extension fields

162. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS

163. How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status.
B. To manage subscribers in guided and triggered email sends.
C. To build dynamic content rules by subscriber type.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.

164. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel
due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch
order confirmations. What solution will decrease manual workloads on the team and will improve their customer’s experience?
A. A file drop automation to send emails to customers who have made a purchase.
B. A user -initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.
D. A triggered message to send an email as soon as a customer completes a purchase.

165. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by
importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import
type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only

166. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
A. Open and click activity are tracked in either version.
B. The email will avoid detection by various SPAM filters.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.

167. What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity.
B. The option to convert a qualified Lead to a Contact.
C. Flexibility to wait based on duration or a specific time.
D. The ability to send an email to a Salesforce audience

168. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month
prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's
renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D. Three Filter Activities > three Send Activities to the filtered audiences.

169. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep
product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
A. Proximity to Store
B. Ages in Household
C. Lifetime Purchase Value
D. Conversion Rate
E. Last Purchase Date

170. A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They
have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability
issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

25
A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
D. IP ramp -up is important to establish a positive sender reputation.

171. Which two statements are correct about Send Logging? Choose 2 answers
A. Send Log data extensions are archived automatically based on retention settings.
B. AMPscript can be used to pull data from Send Logs for use within emails.
C. SQL Query Activities can reference Send Logs in combination with system data views.
D. A business unit can support up to three Send Logs.

172. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
A. One -to -Many Relationship
B. Many -to -Many Relationship
C. One -to -One Relationship
D. Many -to -One Relationship

173. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder

174. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use
their custom brand font in email as well. What is the recommended best practice for font usage in email?
A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.

175. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The
built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?
A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging

176. A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
• The customer's expiration date is included in the data file. What component should the customer's solution include?
Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation StudioTerm (?)

177. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder

178. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated
the following:
• Emails will be built using a custom dynamic template for these messages.
• Links will vary over time and across campaigns.
• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
• Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the
customer team need to possess?
A. AMPscript
B. SSJS
C. SQL

26
D. HTML

179. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The
customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions

180. Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting.
These metrics need to be reported per email campaign for each of NTO's Business Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report

181. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would
allow this?
A. Parameter Manager [or if option is Web Analytics Connector]
B. Web and Mobile Analytics
C. Advertising Studio
D. Personalization Builder

182. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
A. AMPscript for Marketing Cloud
B. Parameter Manager [or if option is Web Analytics Connector]
C. Google Analytics 360
D. Marketing Cloud Connect

183. Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a
specific campaign message. At which level should the utm_campaign value be configured?
A. Subscriber
B. Link
C. Email
D. Account

184. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other
business unit. What could explain this behavior?
A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
B. The user Is getting deleted from the ALL Subscribers list
C. Data in data extensions corresponding to the customer is removed.
D. Business unit unsubscribe setting causes an Enterprise level unsubscribe

185. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been
selected. Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation

186. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
A. Dynamic Content for Triggered Sends
B. Sends Account Send Summary
C. Impression Tracking for Triggered Sends
D. Email Performance by Attribute

27
187. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is
made.
What feature could be used to solicit website feedback without navigating away from the email?
A. CloudPage forms Content Block
B. Email Form Content Block
C. Dynamic Content Block
D. Reference Content Block

188. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of
300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber are counted.
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel

189. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social
Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could
be assigned to this user to meet the requirement?
Choose 2 answers
A. Marketing Cloud Channel Manager
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Regional or Local Administrator
D. Marketing Cloud Administrator

TRUE – FALSE
1. A Marketing Cloud SFTP is automatically set up for your account.
A. True
B. False
2. To link attributes, they need to be the same data type.
A. True
B. False
3. Data views can be customized.
A. True
B. False
4. When you delete a contact attribute group, the data extensions within the attribute group are also deleted.
A. True
B. False
5. The default Email Display Name and Email Reply To Address for email sends in your Marketing Cloud account should be selected
carefully, as they may be used for sending.
A. True
B. False
6. If a Sales or Service Cloud org is connected to a Marketing Cloud Enterprise 2.0 account, the Marketing Cloud Connect API user's
Business Unit access in the Marketing Cloud determines which Business Units are available for use within the Sales or Service Cloud.
A. True
B. False
7. The Marketing Cloud Connect API user is typically a shared user.
A. True
B. False
8. It is recommended that you use a dedicated system user as the Salesforce System User, which does consume a user license.
A. True
B. False
9. Marketing Cloud Connect requires a relationship between a single Marketing Cloud account and only one Salesforce org.
A. True
B. False
10. All Subscribers All Contact but not All Contacts are Subscribers
A. True
B. False
11. Contact configuration is tied to an individual Business Unit.
A. True
B. False
12. All Contacts functions across Studios/Channels at a Business Unit level
28
 A. True
B. False
13. The default Email Display Name and Email Reply To Address for email sends in your Marketing Cloud account should be selected
carefully, as they may be used for sending.
A. True
B. False
14. Individual users can change the Time Zone and Date Format for their own accounts in their Settings.
A. True
B. False
15. The top-level structure within Social Studio is a workspace.
A. True
B. False
16. A triggered send is when you choose a specific time and recipient for a message
A. True
B. False
17. You can delete a contact using only a ContactTypeID value.
A. True
B. False
18. You don't need to enable Contact Delete for use in Marketing Cloud
A. True
B. False
19. Contact Delete requests remove contact information from sendable data extensions only and doesn’t affect data in other data
extensions
A. True
B. False
20. You can receive notifications about the status of your Marketing Cloud instance via Email
A. True
B. False
21. Delete requests take precedence over all other account activities
A. True
B. False
22. Transparent Data Encryption prevents unauthorized data access, even if somebody has physical possession of the encrypted drive.
A. True
B. False
23. You should store credit card numbers in Marketing Cloud.
A. True
B. False

29