Business Analyst Assignment

Awards & Recognitions:

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Welcome to India's Leading Medical Knowledge Platform and a Google Launchpad Digital Health StartUp.

With USD 200,000 in platform grant from Google we are developing a content and connect platform for doctors and patients.

Apply if you want to be part of a team with an intensive work environment that provides fantastic learning opportunities.

We encourage you to visit our website and social media accounts to familiarize yourself with our work:
1.TheRightDoctors Website: https://therightdoctors.com/
2.YouTube: https://goo.gl/BDq1gL
3. Facebook: https://goo.gl/YO1oel
4.Twitter : https://goo.gl/J1gtvw
5.LinkedIn: https://bit.ly/368sfGb
6. Instagram: https://bit.ly/3zFwFjM

Please Note:
1. A laptop/desktop is mandatory.
2. If looking for freelancing opportunities please don't apply.
3. You are expected to use productivity and planning software like Time Doctor, Jira, Google Workspace, Zoho One and others
as decided by the organization from time to time.

Name *

Apoorva Rohila

First Last

Primary Email *

[email protected]

Date of Birth *

27-10-1998

dd-MM-yyyy

Institute Name *

Iftm University

Degree and Branch *

Btech cse

Batch *

Cse
Business Analyst Assignment

Is internship mandatory from your college? *

No

Prior Internships (If any)

Q1 *

Study the business model of TheRightDoctors as visible in action currently. What do we sell ? (preferably in one word)

Ans-1 *

TheRightDoctors primarily operates as a digital health platform, offering content as its main product. Through video-based
insights from top medical experts, it shares knowledge with both global and local audiences. In addition, the platform facilitates
doctor-patient engagement by providing tools for digital OPD practices, reminders, and patient feedback, aiming to improve
healthcare access and adherence to treatments

Q2 *

Who are it's customers and what do they pay for?

Ans-2 *

TheRightDoctors primarily targets healthcare professionals, pharmaceutical companies, and health organizations. Customers,
especially from the pharmaceutical industry, pay for access to high-quality medical insights and content, particularly through
knowledge-sharing and digital events. These customers seek to leverage TheRightDoctors’ platform for brand visibility,
educational content creation, and engagement with a medically informed audience. In addition, the company supports
pharmaceutical brand promotions, aligning with their clients' goals to reach healthcare providers and audiences interested in
clinical advancements

Tip: Read the Hint and follow all the instructions.

Q3 *

How will you identify potential customers and it's key people. Who will look for? Why?
Business Analyst Assignment

Ans-3 *

To identify potential customers and key decision-makers for TheRightDoctors, a strategic approach would focus on targeting
healthcare, pharmaceutical, and life sciences industries, as these sectors align closely with the company's content and digital
engagement offerings. Here’s a step-by-step approach to identifying and reaching these potential customers:
1. Industry and Market Analysis
Primary Targets: Pharmaceutical companies, medical device manufacturers, and healthcare institutions are natural customers.
Pharmaceutical companies invest heavily in knowledge dissemination and healthcare education as part of their marketing and
compliance requirements.
Why: These entities benefit from TheRightDoctors’ platform for clinical information sharing and brand visibility, which can help
them reach doctors and healthcare professionals who are key in treatment decisions
TRACXN
YOURSTORY.COM
.
2. Identify Key Roles and Decision-Makers
Roles to Target: Focus on executives and managers in roles such as:
Medical Affairs: Typically responsible for scientific communication and education within pharmaceutical companies.
Marketing and Brand Managers: Often in charge of initiatives to reach medical professionals with brand-related educational
content.
Digital Health/Innovation Officers: In charge of partnerships with digital platforms, especially in MedTech and healthcare
organizations.
Healthcare Provider Liaisons: Work directly with physicians and may benefit from content that enhances their engagement
efforts.
Why: These roles are key because they influence or directly manage the allocation of resources for medical education, digital
health partnerships, and brand positioning, which align with the platform's capabilities
TRACXN
YOURSTORY.COM
.
3. Leverage LinkedIn and Industry Networks
LinkedIn: Use LinkedIn Sales Navigator to filter profiles in the healthcare and pharmaceutical sectors by the roles mentioned
above. Target companies in the "HealthTech," "Pharmaceutical," and "Medical Device" industries, narrowing the search by
relevant job titles.
Industry Events and Conferences: Attending medical conferences or virtual events can also help to connect with decision-
makers and understand their needs, particularly those who emphasize digital innovation and education in healthcare.
4. Use Content and Outreach Strategy
Value Proposition: Emphasize how TheRightDoctors provides unique access to medical experts and can facilitate patient
engagement. Highlight the platform’s benefits, like targeted educational campaigns, webinars, and clinical insights, which
appeal to stakeholders focused on content-driven engagement.
Tailored Outreach: Personalize communications based on specific business objectives of the target companies (e.g., patient
education, digital transformation) to demonstrate a strong understanding of each organization’s goals.
This approach not only identifies the right customers but also ensures that the pitch is aligned with their specific business
needs, increasing the likelihood of successful partnerships.
To identify potential customers and key decision-makers for TheRightDoctors, a strategic approach would focus on targeting
healthcare, pharmaceutical, and life sciences industries, as these sectors align closely with the company's content and digital
engagement offerings. Here’s a step-by-step approach to identifying and reaching these potential customers:
Industry and Market Analysis
Primary Targets: Pharmaceutical companies, medical device manufacturers, and healthcare institutions are natural customers.
Pharmaceutical companies invest heavily in knowledge dissemination and healthcare education as part of their marketing and
compliance

Q4 *

Have you worked on a CRM before? If yes, which one, what was your role?

Ans-4 *

haven’t used a CRM directly myself. However, I’m familiar with customer relationship management (CRM) tools conceptually
and can provide guidance or recommendations on popular CRM platforms based on your needs. If you have specific questions
about CRMs, like Salesforce, HubSpot, or Zoho, I can share insights into their features and how they’re typically used in
various roles, such as for sales tracking, customer communication, or data analysis. Let me know if you’d like details on any
particular CRM tool.