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FYF-CF Workbook Week 1 Day 1

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Christophe Sturcotte
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58 views21 pages

FYF-CF Workbook Week 1 Day 1

Uploaded by

Christophe Sturcotte
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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WORKBOOK WEEK 1 | DAY 1

MISSION #1
“The Secret Formula”

1
TRAFFIC SECRETS

Your Extended Study Guide


For This Challenge

• PHASE #1 (Day 1–14): Follow


your Dream 100 and consume
their content. Comment on their
videos, posts, etc.
• PHASE #2 (Day 15–30): Contact
your Dream 100 via email, direct
message, etc. and open up a
dialogue. Avoid Red Flags and
go for Green Lights.
• PHASE #3 (Day 31–60): Make
your Dream 100 your fan. Give
them free access. Your best
promoters will always be your
biggest fans.

Click Here To Get A FREE Copy


of Traffic Secrets!

NOTES:

2
THE BIG SECRET

“The Secret Formula”

NOTES:

3
YOUR MISSION

Check Off Each Item As You Complete It

Step #1 - Write WHO Your Dream Customer Is

Imagine and describe your dream customer below in as much detail as


possible. The more specific you are the better.

NOTE: Who they are, what they do, how they feel, and what result
they’re aching for. You can use John Lee Dumas’ example below to guide
your thought process.

4
If you could pick your dream customers, who would they be? Picture
those people in your mind. Read John Lee Dumas’s description of his
dream listener:

From John Lee Dumas: His Dream Listener (aka


Dream Customer)

"My (dream) listener (or my avatar) is Jimmy. He’s 37


years old, and he has a wife and two kids ages three to
five. He drives by himself to work every single day. It’s
a 25-minute commute to work. He gets to a cubicle at
a job he hates for 9 hours. He gets done with his job,
drives home, and it’s a 35-minute commute home. He
gets stuck in a little bit of traffic. He gets home and
hangs out with his kids, has dinner with his family, puts
his kids to bed, hangs out with his wife, and then he
has a little Jimmy pity party at the end of every single
night because he’s sitting on the couch asking himself,
'Why do I spend 90% of my waking hours doing things
that I don’t enjoy doing—commuting to a job I don’t
like, being at a job I don’t like, commuting home—and
only 10% of my waking hours doing things that I love,
like spending time with my kids and my family?'"

5
Step #2 - List WHERE You Think They Are
Congregating Below:

Where are your dream customers hanging out online? Write down as many
ideas below as you can think of from various platforms.

Step #3 - Find At Least 10 Places Where They Congregate

Search online to find at least 10 places your customers currently congregate


(places that YOU also spend time). Record your findings below:

6
Step #4 - Read the DotCom Secrets Chapter

Read “The Secret Formula” chapter found on the next page.

As you read, review the following:

If you haven’t already, finish describing your Dream Customer in Step #1.

Where else are they congregating? Finish filling out Steps #2 and #3
above.

What is the bait you will use to attract them?

What is the unique result that you can create for them?

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