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FYF-CF - Workbook - Week 4 - Day 28

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68 views15 pages

FYF-CF - Workbook - Week 4 - Day 28

Uploaded by

Christophe Sturcotte
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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WORKBOOK WEEK 4 | DAY 28

MISSION #28
“What's Next?”

1
YOU’RE NEARLY DONE!

Your Next Step: Story Selling

Get your free copy of my book,


Expert Secrets.

Why get this book? Because


there are too many businesses
who DO have funnels, but
they’re STILL struggling
because they don’t understand
how to use STORY to move
people through their funnels.

Don’t fall for that trap! This


book is going to help you
quickly turn your online visitors
into lifelong customers by
mastering YOUR STORY.

Click here to get a free copy


shipped to you!

NOTES:

2
STORY WORKSHOP
PRESENTATION

NOTES:

3
THREE PHASES OF THE
EPIPHANY BRIDGE

PHASE 1 PHASE 2 PHASE 3


Remember where What was the What are all of the
you were before “Aha” Moment that logical arguments
you got your started you on this you’ve created
“superpower” journey? to prove your
emotional decision
was correct?

NOTES:

4
FALSE BELIEF PATTERNS

What Stories Are They


Telling Themselves?

NOTES:

5
HERO’S TWO JOURNEYS

Epiphany Bridge Story Framework

STEP 1 STEP 2 STEP 3


All good stories begin
Who is the guide
with the backstory The hero hears the
and what is the
to build rapport with call to adventure...
epiphany?
the hero...

STEP 4 STEP 5 STEP 6


What is the Plan
/ Framework you The Journey Of The Journey Of
create from the Achievement... Transformation...
epiphany?

NOTES:

6
THE FOUR STORIES

Perfect Webinar Framework

STORY 1 STORY 2 STORY 3 STORY 4


The Big Domino The Vehicle The Internal The External
Origin Story... Framework Story Belief Story Belief Story

NOTES:

7
YOUR MISSION

Check Off Each Item As You Complete It

Step #1 - Discover Your Epiphany Bridge Story

Remember where you were at BEFORE you got your “superpower”, then
write your story below. Answer the following to get started (but don’t
stop there):
» What was the thing that happened to you that sent you on
this journey?

» What was the experience? What did it feel like?

» Write the story as best as you can remember.

8
Step #2 - Breakdown Your Story Into The 6 Phases

Describe the BACKSTORY where it all started (desire, old vehicle).

Describe what happened during your JOURNEY (the call, villain, what if).

Describe the NEW OPPORTUNITY you discovered and how (guide,


epiphany, new opportunity).

9
Describe the FRAMEWORK you created and tested that helped you and
others you helped get your results (strategy, your results, other’s results).

Describe the ACHIEVEMENT (external) you experienced as a result of


following your framework (what).

Describe the NEW OPPORTUNITY you discovered and how (guide,


epiphany, new opportunity).

10
Step #3 - Identify Your 4 Stories

Identify the false beliefs your audience has about your ORIGIN STORY
(Big Domino), and then build on or tweak how you can tell that story to
smash their false belief.

List Their False Beliefs


(ORIGIN STORY) What Story Can You Tell?

Identify the false beliefs your audience has about your VEHICLE (New
Opportunity). List the stories you can tell that trumps their false stories.

List Their False Beliefs


(VEHICLE) What Story Can You Tell?

Identify the false beliefs your audience has around INTERNAL BELIEFS
(internal struggles that tell themselves about why they can’t do this). List
the stories you can tell that trumps their false stories.

List Their False Beliefs


(INTERNAL) What Story Can You Tell?

11
Identify the false beliefs your audience has around EXTERNAL BELIEFS
(external struggles that tell themselves about why they can’t do this
because of outside forces). List the stories you can tell that trumps their
false stories.

List Their False Beliefs


(EXTERNAL) What Story Can You Tell?

Step #4 - Tell Your Stories And Post On Social Media

Create and post 4 live videos in your social media (one video for each of
the 4 stories that makeup your Epiphany Bridge Story).

Post Video 1: Your Origin Story (Big Domino)

Post Video 2: Your Vehicle (New Opportunity)

Post Video 3: Internal

Post Video 4: External

12
CONGRATS! YOU DID IT!
Congratulations on completing the challenge!

I hope you look back at the last 4 weeks with pride in your effort and commitment to sticking
with it.

Diving in to research and connect with your Dream 100, AND making moves to publish daily
was no small task!

I hope you’ve learned a TON as you went through the process and that you’ve made some
amazing connections with some of your Dream 100 already.

A quick reminder, it’s important to remember that even though you’ve gone through two
challenges now, this is JUST the beginning of your journey. Those who get good at getting
lucky are really just those who:

• Immerse themselves
• Stay committed to the process rather than the result only
• Remember that marketing is still about people, and…
• Never give up!

Now for your next mission…


should you choose to accept it…
Now that your funnels are ready to go, and you have your Dream 100 at your fingertips, it’s time
to discover how to tell your story so that you can make a BIGGER impact on your audience.

If you haven’t already, be sure to get your free copy of Expert Secrets here. This will be your
handbook to learning how to quickly turn your online visitors into lifelong customers.

Have questions? Join the ClickFunnels FB group and engage with our community there. I’m
so excited to see your progress!

And remember, “You’re Just One Funnel Away…”

Russell Brunson

13
Copyright 2024. ALL RIGHTS RESERVED ETISON LLC, DBA CLICKFUNNELS.

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