A Comprehensive Overview

Sador online shopping & fashion

0922796624
“Elegance is the motto”

 Business Name:
Sador Online Shopping and Fashion
 Products and Services Offered:
Sador offers a wide range of fashion and lifestyle products, including clothing (such as tops,
trousers, sweaters, underwear, coats, and swimsuits), shoes from various brands, and a variety
of electronics. The store aims to provide a comprehensive shopping experience for customers
looking for high-quality fashion and tech products.
 Target Customers:
The main customer base for Sador consists of urban individuals from various socioeconomic
backgrounds. These customers appreciate convenience, variety, and quality when shopping
for fashion and electronic products online.
 When and why did the owner decide to start this business:
Sador Online Shopping was officially launched on July 27, 2024. The owner was inspired to
start the business for several reasons:

• Low Overhead Costs: An online store significantly reduces the operational costs associated
with physical storefronts, such as rent, utilities, and other overhead expenses.

• Global Reach: Unlike traditional brick-and-mortar shops, an online platform allows the
business to reach a broader, global customer base.

• 24/7 Availability: Online stores offer round-the-clock shopping, ensuring that customers can
make purchases at their convenience.

• Flexibility and Scalability: Operating an online business provides flexibility in terms of

location and work hours, while also offering easier scalability, allowing for the addition of new
products and market expansion.

• Data-Driven Insights: E-commerce platforms enable the business to track customer

preferences and behavior, allowing for data-driven decisions.

• Diverse Marketing Opportunities: Digital marketing tools like social media advertising,
email campaigns, and SEO provide targeted ways to reach potential customers.

• Catering to Niche Markets: Online platforms make it easier for businesses to target niche
markets that may not be viable in a physical store due to competition or limited demand.

1
 • Lower Inventory Risk: With models like drop shipping or print-on-demand, the business
can sell products without maintaining large inventory, reducing financial risk.

• Convenience for Customers: Many consumers prefer the ease of online shopping, from
comparing prices to receiving home deliveries, and avoiding crowded stores.

• Capitalizing on E-commerce Trends: With the increasing shift towards online shopping,
the owner saw an opportunity to enter the growing e-commerce market and meet the rising
consumer demand for digital shopping platforms.

• Passion and Expertise: The owner’s interest in fashion and electronics, coupled with
professional experience, motivated them to create a store that catered to these interests.

• Potential for Passive Income: Once established, the business model offers the potential for
steady, passive income with optimized operations.
 Reason for Choosing This Business:
The owner noticed a gap in the market for quality products and recognized the lack of
customer-centric approaches from existing sellers. Frustrated with the limited options available,
the owner decided to establish an online shopping platform that would not only offer high-
quality products but also prioritize customer service and a friendly, approachable shopping
experience.
 How did the owner learn what his potential customers wanted:
The owner adopted several strategies to understand customer preferences:

• Market Research: Through surveys, interviews, and focus groups, the owner gathered
direct feedback from potential customers to understand their needs and desires.

• Competitor Analysis: By studying competitors, the owner identified areas where existing
businesses were lacking and used this information to provide better value.

• Social Media Listening: The owner utilized tools like Hootsuite and Brand watch to track
customer sentiments and identify emerging trends on social media.

• A/B Testing: By experimenting with different pricing, product features, and marketing
messages, the owner found the most effective ways to appeal to their target audience.

• Content Marketing: Creating valuable content that addressed customer pain points helped
attract new customers while also gaining insights into their preferences.

• Networking: Attending industry events and networking with experts provided valuable
information about market trends and customer expectations.

2
 Strengths and Assets: The owner leveraged previous experience in management, content
creation, and leadership, which they developed while working in various companies. The
owner also used professional contacts to gain insights into the market, and emotional and
financial support from family members helped fund the startup. These assets played a
significant role in turning the vision into reality.
 Challenges Faced in Setting Up the Business:
Like any new business, Sador encountered several obstacles during its setup:
 Financial Challenges:

• Securing Funding: The owner faced difficulty obtaining the necessary capital to launch and
sustain the business.

• Cash Flow Management: Ensuring steady income to cover operational expenses proved
challenging in the initial stages.

• Cost Control: Managing costs effectively, especially in the early

stages of the business, required careful planning and monitoring.
 Marketing and Sales Challenges:

• Building Brand Awareness: Establishing a recognizable brand in a competitive market took

time and effort.

• Effective Marketing: Developing impactful marketing strategies to engage the target

audience was an ongoing challenge.

• Customer Acquisition: Attracting and retaining customers required consistent effort and the
right mix of products, promotions, and customer service.
 Legal and Administrative Challenges:

• Licensing and Permits: Navigating the bureaucracy to secure the necessary licenses and
permits took time and effort.

• Tax Compliance: The owner needed to ensure compliance with tax regulations, which can
be complex for online businesses.

• Contractual Obligations: Managing contracts with suppliers and partners was a necessary
but challenging part of business operations.
 Technological Challenges:

• E-Commerce Setup: Building and maintaining an online store presented technical

challenges, from website design to inventory management.

3
 • Digital Marketing: Staying updated with digital marketing trends and optimizing
online campaigns for better customer engagement required continuous learning.

 Has the business good or service changed over time:

While the business has grown in terms of product quantity, the types of goods offered have
largely remained the same. Sador has maintained its focus on high-quality fashion and electronics,
expanding its selection to meet growing demand but staying true to its original offerings.
 Impact on the Environment and Community:
Sador's impact on the environment and community can be viewed from different perspectives:
 Environmental Impact:
The rise in e-commerce has led to the growth of large distribution centers and warehouses,
contributing to urban sprawl and potential changes in land use. Additionally, increased demand
for packaging materials and shipping has implications for waste and resource consumption.
 Community Impact:

• Local Businesses: Online shopping's growth has led to challenges for small, local
retailers who struggle to compete with the convenience and variety offered by
online platforms.

• Urban Sprawl: As e-commerce expands, the need for distribution centers

increases, contributing to urban sprawl and environmental concerns.

• Social Isolation: Excessive online shopping may reduce in-person interactions,

leading to a decline in community engagement and social connections.

In conclusion, Sador Online Shopping and Fashion strives to meet customer needs by
offering a convenient, accessible shopping experience. Despite facing challenges, the
business is poised to grow and adapt to the evolving e-commerce landscape. And the very
owner of the business is Yohana Getu.