23/12/2024, 19:58 Salesforce Data Cloud Flashcards | Quizlet

Salesforce Data Cloud

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B. Increase the number of matching rules.

Choose matching term

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary
(RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it
activates to a Marketing Cloud activation target. Which two actions are required when configuring
the activation?
1 A. Add additional attributes.
B. Choose a segment.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail
via a Cloud File Storage activation. The company also wants to analyze individuals who have been in
the segment within the last 2 years.Which Data Cloud component allows for this?
2 A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights

Where is value suggestion for attributes in segmentation enabled when creating the DMO?
A. Data Mapping
3 B. Data Transformation
C. Segment Setup
D. Data Stream Setup

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A customer is concerned that the consolidation rate displayed in the identity resolution is quite low
compared to their initial estimations.Which configuration change should a consultant consider in
order to increase the consolidation rate?
4 A. Change reconciliation rules to Most Occurring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.

Don't know?

Terms in this set (153)

Northern Trail Outfitters (NTO) creates a B. Choose a segment.

calculated insight to compute recency, C. Select contact points.
frequency, monetary (RFM) scores on its
unified individuals. NTO then creates a
segment based on these scores that it
activates to a Marketing Cloud activation
target. Which two actions are required
when configuring the activation?
A. Add additional attributes.
B. Choose a segment.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the
activation.

A customer is concerned that the B. Increase the number of matching rules.

consolidation rate displayed in the
identity resolution is quite low compared
to their initial estimations.Which
configuration change should a consultant
consider in order to increase the
consolidation rate?
A. Change reconciliation rules to Most
Occurring.
B. Increase the number of matching rules.
C. Include additional attributes in the
existing matching rules.
D. Reduce the number of matching rules.

A customer is trying to activate data from D. Use an S3 Access Key and Secret Key.
Data Cloud to an Amazon S3 Cloud File
Storage Bucket. Which authentication
type should the consultant recommend to
connect to the S3 bucket from Data
Cloud? A. Use an S3 Private Key
Certificate.
B. Use an S3 Encrypted Username and
Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.

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A consultant has an activation that is set B. Review calculated insights to make sure they're run before segments are
to publish every 12 hours, but has refreshed.
discovered that updates to the data prior C. Review segments to ensure they're refreshed after the data is ingested.
to activation are delayed by up to 24
hours. Which two areas should a
consultant review to troubleshoot this
issue? Choose 2 answers
A. Review data transformations to ensure
they're run after calculated insights.
B. Review calculated insights to make sure
they're run before segments are
refreshed.
C. Review segments to ensure they're
refreshed after the data is ingested.
D. Review calculated insights to make
sure they're run after the segments are
refreshed.

Northern Trail Outfitters wants to use D. Mobile push

some of its Marketing Cloud data in Data
Cloud. Which engagement channel data
will require custom integration?
A. SMS
B. Email
C. CloudPage
D. Mobile push

Which permission setting should a B. Confirm the View All object permission is enabled in the source Salesforce
consultant check if the custom Salesforce CRM org.
CRM object is not available in New Data
Stream configuration?
A. Confirm the Create object permission
is enabled in the Data Cloud org.
B. Confirm the View All object permission
is enabled in the source Salesforce CRM
org. C. Confirm the Ingest Object
permission is enabled in the Salesforce
CRM org.
D. Confirm that the Modify Object
permission is enabled in the Data Cloud
org.

Which two common use cases can be A. Understand and act upon customer data to drive more relevant experiences.
addressed with Data Cloud?Choose 2 C. Harmonize data from multiple sources with a standardized and extendable
answers data model.
A. Understand and act upon customer
data to drive more relevant experiences.
B. Govern enterprise data lifecycle
through a centralized set of policies and
processes.
C. Harmonize data from multiple sources
with a standardized and extendable data
model.
D. Safeguard critical business data by
serving as a centralized system for
backup and disaster recovery.

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Where is value suggestion for attributes in A. Data Mapping
segmentation enabled when creating the
DMO?
A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup

A Data Cloud customer wants to adjust A. Map the primary key from the two systems to Party Identification, using CRM ID
their identity resolution rules to increase as the identification name for both.
their accuracy of matches. Rather than D. Create a matching rule based on party identification that matches on CRM ID
matching on email address, they want to as the party identification name.
review a rule that joins their CRM
Contacts with their Marketing Contacts,
where both use the CRM ID as their
primary key.Which two steps should the
consultant take to address this new use
case?Choose 2 answers
A. Map the primary key from the two
systems to Party Identification, using CRM
ID as the identification name for both.
B. Map the primary key from the two
systems to party identification, using CRM
ID as the identification name for
individuals coming from the CRM, and
Marketing ID as the identification name
for individuals coming from the marketing
platform.
C. Create a custom matching rule for an
exact match on the Individual ID attribute.
D. Create a matching rule based on party
identification that matches on CRM ID as
the party identification na

Which consideration related to the way C. Formula fields are refreshed at regular sync intervals and are updated at the
Data Cloud ingests CRM data is true? next full refresh.
A. CRM data cannot be manually
refreshed and must wait for the next
scheduled synchronization.
B. The CRM Connector's synchronization
times can be customized to up to 15-
minute intervals.
C. Formula fields are refreshed at regular
sync intervals and are updated at the next
full refresh.
D. The CRM Connector allows standard
fields to stream into Data Cloud in real
time.

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What does the Source Sequence D. Sets the priority of specific data sources when building attributes in a unified
reconciliation rule do in identity profile, such as a first or last name
resolution?
A. Includes data from sources where the
data is most frequently occurring
B. Identifies which individual records
should be merged into a unified profile
by setting a priority for specific data
sources
C. Identifies which data sources should
be used in the process of reconciliation
by prioritizing the most recently updated
data source
D. Sets the priority of specific data
sources when building attributes in a
unified profile, such as a first or last name

Which two dependencies prevent a data B. The underlying data lake object is used in a data transform.
stream from being deleted?Choose 2 C. The underlying data lake object is mapped to a data model object.
answers
A. The underlying data lake object is used
in activation.
B. The underlying data lake object is used
in a data transform.
C. The underlying data lake object is
mapped to a data model object.
D. The underlying data lake object is used
in segmentation.

What should a user do to pause a D. Stop the publish schedule.

segment activation with the intent of
using that segment again?
A. Deactivate the segment.
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.

When creating a segment on an A. Individuals who purchased at least one of any 'red' product and also purchased
individual, what is the result of using two at least one pair of 'shoes'
separate containers linked by an AND as
shown below?GoodsProduct | Count | At
Least | 1Color | Is Equal To I
redANDGoodsProduct | Count | At Least |
1PrimaryProductCategory | Is Equal To I
shoes
A. Individuals who purchased at least one
of any 'red' product and also purchased
at least one pair of 'shoes'
B. Individuals who purchased at least one
'red shoes' as a single line item in a
purchase
C. Individuals who made a purchase of at
least one 'red shoes' and nothing else
D. Individuals who purchased at least one
of any 'red' product or purchased at least
one pair of 'shoes'

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What should an organization use to C. Ingestion API
stream inventory levels from an inventory
management system into Data Cloud in a
fast and scalable, near-real-time way?
A. Cloud Storage Connector
B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization
Connector

Northern Trail Outfitters (NTO), an C. Data spaces for each brand

outdoor lifestyle clothing brand, recently
started a new line of business. The new
business specializes in gourmet camping
food. For business reasons as well as
security reasons, it's important to NTO to
keep all Data Cloud data separated by
brand.Which capability best supports
NTO's desire to separate its data by
brand?
A. Data streams for each brand
B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand

Cumulus Financial created a segment A. Create new segments using nested segments.
called High Investment Balance
Customers. This is a foundational segment
that includes several segmentation
criteria the marketing team should
consistently use. Which feature should the
consultant suggest the marketing team
use to ensure this consistency when
creating future, more refined segments?
A. Create new segments using nested
segments.
B. Create a High Investment Balance
calculated insight.
C. Package High Investment Balance
Customers in a data kit.
D. Create new segments by cloning High
Investment Balance Customers.

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Cumulus Financial uses Service Cloud as A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home
its CRM and stores mobile phone, home Phone to the Contact Point Phone data map object from the Contact data stream.
phone, and work phone as three separate
fields for its customers on the Contact
record. The company plans to use Data
Cloud and ingest the Contact object via
the CRM Connector.What is the most
efficient approach that a consultant
should take when ingesting this data to
ensure all the different phone numbers
are properly mapped and available for
use in activation?
A. Ingest the Contact object and map the
Work Phone, Mobile Phone, and Home
Phone to the Contact Point Phone data
map object from the Contact data stream.
B. Ingest the Contact object and use
streaming transforms to normalize the
phone numbers from the Contact data
stream into a separate Phone data lake
object (DLO) that contains three rows,
and then map this new DLO to the
Contact Point Phone data map object.
C. Ingest the Contact object and then
create a calculated insight to n

A customer has a Master Customer table C. Map name to the Individual object and email address to the Contact Phone
from their CRM to ingest into Data Cloud. Email object.
The table contains a name and primary
email address, along with other
personally Identifiable information
(PII).How should the fields be mapped to
support identity resolution?
A. Create a new custom object with fields
that directly match the incoming table.
B. Map all fields to the Customer object.
C. Map name to the Individual object and
email address to the Contact Phone Email
object.
D. Map all fields to the Individual object,
adding a custom field for the email
address.

Cloud Kicks received a Request to be B. Add the Individual ID to a header less file and use the delete from file
Forgotten by a customer.In which two functionality.
ways should a consultant use Data Cloud D. Use the Consent API to suppress processing and delete the Individual and
to honor this request? Choose 2 answers related records from source data streams.
A. Delete the data from the incoming data
stream and perform a full refresh.
B. Add the Individual ID to a header less
file and use the delete from file
functionality.
C. Use Data Explorer to locate and
manually remove the Individual.
D. Use the Consent API to suppress
processing and delete the Individual and
related records from source data streams.

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What is Data Cloud's primary value to A. To provide a unified view of a customer and their related data
customers?
A. To provide a unified view of a customer
and their related data
B. To connect all systems with a golden
record
C. To create a single source of truth for all
anonymous data
D. To create personalized campaigns by
listening, understanding, and acting on
customer behavior

Cumulus Financial uses Data Cloud to C. Segment membership data model object
segment banking customers and activate
them for direct mail via a Cloud File
Storage activation. The company also
wants to analyze individuals who have
been in the segment within the last 2
years.Which Data Cloud component
allows for this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model
object
D. Calculated insights

During an implementation project, a D. Identity Resolution

consultant completed ingestion of all
data streams for their customer. Prior to
segmenting and acting on that data,
which additional configuration is
required?
A. Data Activation
B. Calculated Insights
C. Data Mapping
D. Identity Resolution

Northern Trail Outfitters (NTO) wants to D. B2C Commerce Starter Bundles plus a custom extract
connect their B2C Commerce data with
Data Cloud and bring two years of
transactional history into Data Cloud.What
should NTO use to achieve this?
A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a
custom extract

A customer has a requirement to receive A. Flow

a notification whenever an activation fails
for a particular segment. Which feature
should the consultant use to solution for
this use case?
A. Flow
B. Report
C. Activation alert
D. Dashboard

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Which two steps should a consultant take C. Check If the file exists in the specified bucket location.
if a successfully configured Amazon S3 D. Check if correct permissions are configured for the S3 user.
data stream fails to refresh with a "NO
FILE FOUND" error message? Choose 2
answers A. Check if correct permissions
are configured for the Data Cloud user.
B. Check if the Amazon S3 data source is
enabled in Data Cloud Setup.
C. Check If the file exists in the specified
bucket location.
D. Check if correct permissions are
configured for the S3 user.

A consultant is discussing the benefits of A. Data Harmonization

Data Cloud with a customer that has B. Unified Profiles
multiple disjointed data sources. Which
two functional areas should the
consultant highlight in relation to
managing customer data?Choose 2
answers
A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace

A retailer wants to unify profiles using A. Party Identification object

Loyalty ID which is different than the
unique ID of their customers. Which
object should the consultant use in
identity resolution to perform exact
match rules on the Loyalty ID?
A. Party Identification object
B. Loyalty Identification object
C. Individual object
D. Contact Identification object

Which data model subject area defines D. Sales Order

the revenue or quantity for an opportunity
by product family?
A. Engagement
B. Product
C. Party
D. Sales Order

Which configuration supports separate D. Separate user credentials for data stream and activation target
Amazon S3 buckets for data ingestion
and activation?
A. Dedicated S3 data sources in Data
Cloud setup
B. Multiple S3 connectors in Data Cloud
setup
C. Dedicated S3 data sources in
activation setup
D. Separate user credentials for data
stream and activation target

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A customer wants to use the transactional A. Ingest the file with the SFTP Connector.
data from their data warehouse in Data
Cloud. They are only able to export the
data via an SFTP site. How should the file
be brought into Data Cloud?
A. Ingest the file with the SFTP Connector.
B. Ingest the file through the Cloud
Storage Connector.
C. Manually import the file using the Data
Import Wizard.
D. Use Salesforce's Data loader
application to perform a bulk upload
from a desktop.

When performing segmentation or D. Time zone set by the Salesforce Data Cloud org
activation, which time zone is used to
publish and refresh data?
A. Time zone specified on the activity at
the time of creation
B. Time zone of the user creating the
activity
C. Time zone of the Data Cloud Admin
user
D. Time zone set by the Salesforce Data
Cloud org

Cumulus Financial is currently using Data B. Data Cloud will only update the formula on a go-forward basis for new records.
Cloud and ingesting transactional data
from its backend system via an S3
Connector in upsert mode. During the
initial setup six months ago, the company
created a formula field in Data Cloud to
create a custom classification. It now
needs to update this formula to account
for more classifications.What should the
consultant keep in mind with regard to
formula field updates when using the S3
Connector?
A. Data Cloud will initiate a full refresh of
data from S3 and will update the formula
on all records.
B. Data Cloud will only update the
formula on a go-forward basis for new
records.
C. Data Cloud does not support formula
field updates for data streams of type
upsert.
D. Data Cloud will update the formula for
all records at the next incremental upsert
refresh.

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Luxury Retailers created a segment B. Data Cloud enforces the presence of Contact Point for Marketing Cloud
targeting high value customers that it activations. If the individual does not have a related Contact Point, it will not be
activates through Marketing Cloud for activated
email communication. The company
notices that the activated count is smaller
than the segment count. What is a reason
for this?
A. Marketing Cloud activations apply a
frequency cap and limit the number of
records that can be sent in an activation.
B. Data Cloud enforces the presence of
Contact Point for Marketing Cloud
activations. If the individual does not have
a related Contact Point, it will not be
activated.
C. Marketing Cloud activations
automatically suppress individuals who
are unengaged and have not opened or
clicked on an email in the last six months.
D. Marketing Cloud activations only
activate those individuals that already
exist in Marketing Cloud. They do not
allow activation of new records.

Northern Trail Outfitters wants to A. To ingest and unify data from various sources to reconcile customer identity
implement Data Cloud and has several C. To use harmonized data to more accurately understand the customer and
use cases in mind.Which two use cases business impact
are considered a good fit for Data Cloud?
Choose 2 answers
A. To ingest and unify data from various
sources to reconcile customer identity
B. To create and orchestrate cross-
channel marketing messages
C. To use harmonized data to more
accurately understand the customer and
business impact
D. To eliminate the need for separate
business intelligence and IT data
management tools

What does it mean to build a trust-based, A. To provide transparency and security for data gathered from individuals who
first-party data asset? provide consent for its use and receive value in exchange
A. To provide transparency and security
for data gathered from individuals who
provide consent for its use and receive
value in exchange
B. To provide trusted, first-party data in
the Data Cloud Marketplace that follows
all compliance regulations
C. To ensure opt-in consents are
collected for all email marketing as
required by law
D. To obtain competitive data from
reliable sources through interviews,
surveys, and polls

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What is the result of a segmentation D. Cities only containing 'San José' or 'san josé'
criteria filtering on City | Is Equal To | 'San
José'?
A. Cities containing 'San José', 'San Jose',
'san jose', or 'san jose'
B. Cities only containing 'San Jose' or 'san
jose'
C. Cities only containing 'San Jose' or 'San
Jose'
D. Cities only containing 'San José' or 'san
josé'

During a privacy law discussion with a A. Data deletion requests are reprocessed at 30, 60, and 90 days.
customer, the customer indicates they C. Data deletion requests are submitted for Individual profiles.
need to honor requests for the right to be
forgotten. The consultant determines that
Consent API will solve this business need.
Which two considerations should the
consultant inform the customer about?
Choose 2 answers
A. Data deletion requests are
reprocessed at 30, 60, and 90 days.
B. Data deletion requests are processed
within 1 hour.
C. Data deletion requests are submitted
for Individual profiles.
D. Data deletion requests submitted to
Data Cloud are passed to all connected
Salesforce clouds.

To import campaign members into a A. Include campaign identifier in the activation name.
campaign in Salesforce CRM, a user C. Include campaign identifier in the filename specification.
wants to export the segment to Amazon
S3. The resulting file needs to include the
Salesforce CRM Campaign ID in the
name. What are two ways to achieve this
outcome? Choose 2 answers
A. Include campaign identifier in the
activation name.
B. Hard code the campaign identifier as a
new attribute in the campaign activation.
C. Include campaign identifier in the
filename specification.
D. Include campaign identifier in the
segment name.

How can a consultant modify attribute B. Update attribute names in the data stream configuration.
names to match a naming convention in
Cloud File Storage targets?
A. Use a formula field to update the field
name in an activation.
B. Update attribute names in the data
stream configuration.
C. Set preferred attribute names when
configuring activation.
D. Update field names in the data model
object.

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Northern Trail Outfitters wants to be able C. Metrics on metrics
to calculate each customer's lifetime
value (LTV) but also create breakdowns of
the revenue sourced by website, mobile
app, and retail channels. What should a
consultant use to address this use case in
Data Cloud?
A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transformations

A consultant wants to ensure that every B. Create a reusable container block with common criteria.
segment managed by multiple brand
teams adheres to the same set of
exclusion criteria, that are updated on a
monthly basis.What is the most efficient
option to allow for this capability?
A. Create, publish, and deploy a data kit.
B. Create a reusable container block with
common criteria.
C. Create a nested segment.
D. Create a segment and copy it for each
brand.

A customer needs to integrate in real time A. Streaming transforms

with Salesforce CRM.Which feature
accomplishes this requirement?
A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web
components

A user wants to be able to create a multi- A. Unified Individual > Unified Link Individual > Sales Order
dimensional metric to identify unified
individual lifetime value (LTV).Which
sequence of data model object (DMO)
joins is necessary within the calculated
Insight to enable this calculation?
A. Unified Individual > Unified Link
Individual > Sales Order
B. Unified Individual > Individual > Sales
Order
C. Sales Order > Individual > Unified
Individual
D. Sales Order > Unified Individual

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Cumulus Financial created a segment B. Choose the Multiple Investments segment, choose the Email contact point, add
called Multiple Investments that contains related attribute Fund Name, and add related attribute filter for Fund Type equal
individuals who have invested in two or to "Mutual Fund".
more mutual funds. The company plans to
send an email to this segment regarding a
new mutual fund offering, and wants to
personalize the email content with
information about each customer's
current mutual fund investments. How
should the Data Cloud consultant
configure this activation?
A. Include Fund Type equal to "Mutual
Fund" as a related attribute. Configure an
activation based on the new segment
with no additional attributes.
B. Choose the Multiple Investments
segment, choose the Email contact point,
add related attribute Fund Name, and
add related attribute filter for Fund Type
equal to "Mutual Fund".
C. Choose the Multiple Investments
segment, choose the Email contact point,
and add related attribute Fund Type.
D. Include Fund Name and Fund Type by
default for post processing in the target
syst

A consultant is integrating an Amazon S3 B. The .json file

activated campaign with the customer's
destination system. In order for the
destination system to find the metadata
about the segment, which file on the S3
will contain this information for
processing?
A. The .txt file
B. The .json file
C. The .csv file
D. The .zip file

A customer notices that their A. New data sources have been added to Data Cloud that largely overlap with the
consolidation rate has recently increased. existing profiles.
They contact the consultant to ask why. D. Identity resolution rules have been added to the ruleset to increase the number
What are two likely explanations for the of matched profiles.
increase? Choose 2 answers
A. New data sources have been added to
Data Cloud that largely overlap with the
existing profiles.
B. Duplicates have been removed from
source system data streams.
C. Identity resolution rules have been
removed to reduce the number of
matched profiles.
D. Identity resolution rules have been
added to the ruleset to increase the
number of matched profiles.

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A client wants to bring in loyalty data C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
from a custom object in Salesforce CRM
that contains a point balance for accrued
hotel points and airline points within the
same record. The client wants to split
these point systems into two separate
records for better tracking and
processing.What should a consultant
recommend in this scenario?
A. Clone the data source object.
B. Use batch transforms to create a
second data lake object.
C. Create a junction object in Salesforce
CRM and modify the ingestion strategy.
D. Create a data kit from the data lake
object and deploy it to the same Data
Cloud org.

A segment fails to refresh with the error A. Split the segment into smaller segments.
"Segment references too many data lake B. Use calculated insights in order to reduce the complexity of the segmentation
objects (DLOS)". Which two query.
troubleshooting tips should help remedy
this issue? Choose 2 answers
A. Split the segment into smaller
segments. B. Use calculated insights in
order to reduce the complexity of the
segmentation query. C. Refine
segmentation criteria to limit up to five
custom data model objects (DMOs).
D. Space out the segment schedules to
reduce DLO load.

An organization wants to enable users A. Value suggestion

with the ability to identify and select text
attributes from a picklist of options. Which
Data Cloud feature should help with this
use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists

A consultant is working in a customer's B. Unified customer data associated with this ruleset will be removed.
Data Cloud org and is asked to delete the C. Dependencies on data model objects will be removed.
existing identity resolution ruleset. Which
two impacts should the consultant
communicate as a result of this action?
Choose 2 answers
A. All individual data will be removed.
B. Unified customer data associated with
this ruleset will be removed.
C. Dependencies on data model objects
will be removed.
D. All source profile data will be removed.

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Northern Trail Outfitters uploads new D. Refresh Data Stream > Identity Resolution > Calculated Insight
customer data to an Amazon S3 Bucket
on a daily basis to be ingested in Data
Cloud.In what order should each process
be run to ensure that freshly imported
data is ready and available to use for any
segment?
A. Calculated Insight > Refresh Data
Stream > Identity Resolution
B. Refresh Data Stream > Calculated
Insight > Identity Resolution
C. Identity Resolution > Refresh Data
Stream > Calculated Insight
D. Refresh Data Stream > Identity
Resolution > Calculated Insight

Data Cloud receives a nightly file of all A. Use Flow to trigger a change data event on the ecommerce data to refresh
ecommerce transactions from the calculated insights and segments before the activations are scheduled to run.
previous day. Several segments and
activations depend upon calculated
insights from the updated data in order to
maintain accuracy in the customer's
scheduled campaign messages.What
should the consultant do to ensure the
ecommerce data is ready for use for each
of the scheduled activations?
A. Use Flow to trigger a change data
event on the ecommerce data to refresh
calculated insights and segments before
the activations are scheduled to run.
B. Set a refresh schedule for the
calculated insights to occur every hour.
C. Ensure the activations are set to
Incremental Activation and automatically
publish every hour.
D. Ensure the segments are set to Rapid
Publish and set to refresh every hour.

Which two requirements must be met for C. The calculated insight must contain a dimension including the Individual or
a calculated insight to appear in the Unified Individual Id.
segmentation canvas? Choose 2 answers D. The primary key of the segmented table must be a dimension in the calculated
A. The metrics of the calculated insights insight.
must only contain numeric values.
B. The primary key of the segmented
table must be a metric in the calculated
insight.
C. The calculated insight must contain a
dimension including the Individual or
Unified Individual Id.
D. The primary key of the segmented
table must be a dimension in the
calculated insight.

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A customer requests that their personal C. Use Consent API to request deletion of the customer's information.
data be deleted.Which action should the
consultant take to accommodate this
request in Data Cloud?
A. Use a streaming API call to delete the
customer's information.
B. Use Profile Explorer to delete the
customer data from Data Cloud.
C. Use Consent API to request deletion of
the customer's information.
D. Use the Data Rights Subject Request
tool to request deletion of the customer's
information.

What does the Ignore Empty Value option B. Ignores empty fields when running reconciliation rules
do in identity resolution?
A. Ignores empty fields when running any
custom match rules
B. Ignores empty fields when running
reconciliation rules
C. Ignores Individual object records with
empty fields when running identity
resolution rules
D. Ignores empty fields when running the
standard match rules

Northern Trail Outfitters (NTO) is B. Use the source priority order in activations to make sure a contact point from
configuring an identity resolution rule set the desired source is delivered to the activation target.
based on Fuzzy Name and Normalized
Email. What should NTO do to ensure the
best email address is activated?
A. Include Contact Point Email object Is
Active field as a match rule.
B. Use the source priority order in
activations to make sure a contact point
from the desired source is delivered to
the activation target.
C. Ensure Marketing Cloud is prioritized
as the first data source in the Source
Priority reconciliation rule.
D. Set the default reconciliation rule to
Last Updated.

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A customer wants to create segments of A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in
users based on their Customer Lifetime Segmentation
Value. However, the source data that will
be brought into Data Cloud does not
include that key performance indicator
(KPI).Which sequence of steps should the
consultant follow to achieve this
requirement?
A. Ingest Data > Map Data to Data Model
> Create Calculated Insight > Use in
Segmentation
B. Create Calculated Insight > Map Data
to Data Model> Ingest Data > Use in
Segmentation
C. Create Calculated Insight > Ingest Data
> Map Data to Data Model> Use in
Segmentation
D. Ingest Data > Create Calculated Insight
> Map Data to Data Model > Use in
Segmentation

During discovery, which feature should a D. Identity Resolution

consultant highlight for a customer who
has multiple data sources and needs to
match and reconcile data about
individuals into a single unified profile?
A. Data Cleansing
B. Harmonization
C. Data Consolidation
D. Identity Resolution

Northern Trail Outfitters (NTO) wants to B. Segmentation exclude rules

send a promotional campaign for
customers that have purchased within the
past 6 months. The consultant created a
segment to meet this requirement.Now,
NTO brings an additional requirement to
suppress customers who have made
purchases within the last week.What
should the consultant use to remove the
recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insights

A retail customer wants to bring customer D. Unified Individual

data from different sources and wants to
take advantage of identity resolution so
that it can be used in segmentation. On
which entity should this be segmented for
activation membership?
A. Individual
B. Unified Contact
C. Subscriber
D. Unified Individual

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How can attribute names be modified to B. Update field names in the data model
match a naming convention in Cloud File
Storage target?

A. Update attribute names in the data

stream configuration
B. Update field names in the data model
C. Set preferred attribute names when
configuring activation
D. Use a formula field to update the field
name in an activation

To import campaign members into a C. Include campaign identifier into the filename specification
campaign in CRM a user wants to export
the segment to Amazon S3. The resulting
file needs to include CRM Campaign ID in
the name. How can this outcome be
achieved?

A. Include campaign identifier into the

activation name
B. Hard-code the campaign identifier as a
new attribute in the campaign activation
C. Include campaign identifier into the
filename specification
D. Include campaign identifier into the
segment name

Which two applications automatically A. Personalization powered by Interaction Studio

create activation targets at the time the C. B2C Commerce
application is connected to Data Cloud?
(Choose 2)

A. Personalization powered by Interaction

Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement

Which two steps are required when B. Select an Activation Target

configuring a Marketing Cloud activation? D. Select Contact Points
(Choose 2)

A. Set an Activation Schedule

B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points

What component of Calculated Insights B. Dimensions

can be included as attribute data in an
activation?

A. Metrics and Dimensions

B. Dimensions
C. Metrics
D. Filters

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Which data model subject area defines D. Sales Order
the revenue or quantity for an opportunity
by product family?

A. Engagement
B. Product
C. Party
D. Sales Order

An organization wants to enable users C. Value Suggestion

with the ability to identify and select text
attributes from a picklist of options. Which
Data Cloud feature can help with this use
case?
A. Transformation Formulas
B. Data Harmonization
C. Value Suggestion
D. Global Picklists

What can be customized in the Data B. Objects, Fields, and Relationships

Cloud canonical model?
A. Fields
B. Objects, Fields, and Relationships
C. Objects and Fields
D. Objects

Which data stream category should be A. Transaction

assigned to use the data for time-based
operations in segmentation and
calculated insights?

A. Transaction
B. Individual
C. Sales Order
D. Engagement

Every day, Northern Trail Outfitters (NTO) A. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is
uploads a summary of the last 24 hours of selected
store transactions to a new file in an
Amazon S3 bucket, and files older than 7
days are automatically deleted. Each file
contains a timestamp in a standardized
naming convention. What should a
consultant consider when ingesting this
data stream?
A. Ensure the refresh mode is set to
"Upsert" and Refresh only new files" is
selected
B. Ensure the refresh mode is set to "Full
Refresh" and the filename contains a
wildcard to accommodate the timestamp
C. Ensure the refresh mode is set to "Full
Refresh" and "Refresh only new files' is
selected
D. Advise NTO to change their processes:
this configuration is not supported

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Which two statements about Data Cloud's B. Data Cloud administrators can see the status of a Web or Mobile connector app
Web and Mobile App connector are true? on the app details page
(Choose 2) C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a
Mobile or Web app connection
A. Any Data Streams associated with Web
or Mobile connector app will be
automatically deleted upon deleting the
app from Data Cloud Setup
B. Data Cloud administrators can see the
status of a Web or Mobile connector app
on the app details page
C. Tenant Specific Endpoint is auto-
generated in Data Cloud when setting up
a Mobile or Web app connection
D. Mobile and Web SDK schema can be
updated to delete an existing field

Which data model subject area should be C. Party

used for any Organization, Individual, or
Member in the Customer 360 data
model?

A. Individual
B. Global Account
C. Party
D. Membership

Which two statements about Data Cloud's B. Data Cloud administrators can see the status of a Web or Mobile connector app
Web and Mobile App connector are true? on the app details page
(Choose 2) C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a
A. Any Data Streams associated with Web Mobile or Web app connection
or Mobile connector app will be
automatically deleted upon deleting the
app from Data Cloud Setup
B. Data Cloud administrators can see the
status of a Web or Mobile connector app
on the app details page
C. Tenant Specific Endpoint is auto-
generated in Data Cloud when setting up
a Mobile or Web app connection
D. Mobile and Web SDK schema can be
updated to delete an existing field

Which two objects or fields are C. Standard Objects

supported for ingestion using the D. Custom Objects
Salesforce CRM connector? (Choose 2)

A. Custom Big Objects

B. Standard Big Objects
C. Standard Objects
D. Custom Objects

Which option allows an organization an D. Automation Studio and Profile API

easy way to ingest Marketing Cloud
subscriber profile attributes into Data
Cloud on a daily basis?

A. Marketing Cloud Connect API

B. Email Studio Starter Data Bundle
C. Profile attributes are not yet supported
D. Automation Studio and Profile API

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How does Data Cloud handle an B. Deletes the specified Individual and records from any DSO mapped to the
individual's right to be forgotten? Individual DMO.

A. Deletes the specified Individual and

records from any DMO/DLO related to
the Individual.
B. Deletes the specified Individual and
records from any DSO mapped to the
Individual DMO.
C. Deletes the records from all DSOs and
any downstream DMOs are updated at
the next scheduled ingestion.
D. Deletes the specified Individual record
and its Unified Individual Link record.

Cloud Kicks has received a Request to be B. Use the Consent API to suppress processing and delete the individual and
Forgotten by a customer. In which two related records from source data streams
ways can Data Cloud honor this request? D. Add the Individual Id to a headerless file and use the delete from file
(Choose 2) functionality

A. Use Data Explorer to locate and

manually remove the Individual
B. Use the Consent API to suppress
processing and delete the individual and
related records from source data streams
C. Delete the data from the incoming data
stream and perform a full refresh
D. Add the Individual Id to a headerless
file and use the delete from file
functionality

A customer wants to use the transactional C. Import the file into Google Cloud Storage and ingest with the Cloud Storage
data from their data warehouse in Data Connector
Cloud. They are only able to export the D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector
data via a SFTP site. What are two
recommended ways to bring this data
into Data Cloud? (Choose 2)

A. Manually import the file using the Data

Import Wizard
B. Utilize Salesforce's Dataloader
application to perform a bulk upload
from a desktop
C. Import the file into Google Cloud
Storage and ingest with the Cloud
Storage Connector
D. Import the file into Amazon S3 and
ingest with the Cloud Storage Connector

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A segment fails to refresh with the error A. Space out the segment schedules to reduce Data Lake Object load
"Segment references too many Data Lake C. Split the segment into smaller segments
Objects (DLOs)". What are two remedies
for this issue? (Choose 2)

A. Space out the segment schedules to

reduce Data Lake Object load
B. Refine segmentation criteria to limit up
to 5 custom DMOs
C. Split the segment into smaller
segments
D. Use Calculated Insights in order to
reduce the complexity of the
segmentation query

Which operator can be used to create a B. Is Anniversary Of

segment for a birthday campaign that is
evaluated daily?

A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday

What is a unique requirement of a C. A window function

Streaming Insight query?
A. A dimension
B. A measurement
C. A window function
D. A WHERE clause

Which three options can be used to build B. Streaming Insights

a filter in the Segmentation Canvas? C. Calculated Insights
(Choose 3) E. Direct Attributes

A. Data Lake Objects

B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes

Which method should an administrator C. Streaming Insight

use when performing aggregations in
windows of 15 minutes on data collected
via the Interactions SDK and Mobile SDK?

A. Activation
B. Segment
C. Streaming Insight
D. Calculated Insight

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The leadership team at Cumulus Financial A. Calculated Insight
has declared that customers who have C. Segment
deposited more than $250,000 in the last
5 years and who are not using advisory
services, will be the central focus for all
new campaigns in the next year. Which
two features support this need? (Choose
2)

A. Calculated Insight
B. Report
C. Segment
D. Dashboard

Which feature can integrate in real time A. Data Actions

with Salesforce CRM?

A. Data Actions
B. Identity Resolution
C. CRM Starter Bundle
D. Data Model Triggers

Northern Trail Outfitters wants to be able C. Streaming data transformations

to calculate each customer's lifetime
value (LTV) but also create breakdowns of
the revenue sourced by website, mobile
app, and retail channels. How should this
use case be addressed in Data Cloud?

A. Nested segments
B. Flow orchestration
C. Streaming data transformations
D. Metrics on metrics

The website team at Cumulus Financial A. Streaming Insight

Services wants to understand which
identified users have browsed the jobs
page on their website at least twice within
the last 12 hours. Which component
should a consultant recommend to
achieve this goal?
A. Streaming Insight
B. Calculated Insight
C. Streaming Data Transformation
D. Segment

What is allowed when editing a B. Adding new measures

Calculated Insight?

A. Removing existing measures

B. Adding new measures
C. Adding new dimensions
D. Removing existing dimensions

Which three actions can be applied to a B. Export

previously created segment? (Choose 3) C. Delete
D. Copy
A. Reactivate
B. Export
C. Delete
D. Copy
E. Inactivate

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What are the two minimum requirements C. At least one dimension
needed when using the Visual Insights D. At least one measure
Builder to create a Calculated Insight?
(Choose 2)

A. WHERE clause is required

B. At least two objects to join
C. At least one dimension
D. At least one measure

What does it mean to build a trust-based, B. Provide transparency and security for data gathered from individuals who
first-party data asset? provide consent for its use and receive value in exchange

A. Pass the trust-based compliance rules

as a first-party data asset is added to Data
Cloud
B. Provide transparency and security for
data gathered from individuals who
provide consent for its use and receive
value in exchange
C. Obtain competitive data from reliable
sources through interviews, surveys, and
polls
D. Ensure opt-in consents are collected
for all email marketing as required by law

What are the two distinct phases of data B. Data Ingestion

model management in Data Cloud? D. Data Modeling
(Choose 2)

A. Data Activation
B. Data Ingestion
C. Data Actions
D. Data Modeling

Which two statements are true about B. Data Deletion requests are reprocessed at 30, 60, and 90 days
using consent API and exercising right to C. Data Deletion requests are submitted for Individual profiles
be forgotten? (Choose 2)

A. Data Deletion requests are processed

within 1 hour
B. Data Deletion requests are
reprocessed at 30, 60, and 90 days
C. Data Deletion requests are submitted
for Individual profiles
D. Data deletion requests submitted to
Data Cloud are passed to all connected
Salesforce Clouds

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A customer has requested that their B. Use Consent API to request deletion of the customer's information
personal data be deleted. Which action
should be performed to accommodate
this request in Data Cloud?

A. Manually delete customer and related

records using the Profile Explorer
B. Use Consent API to request deletion of
the customer's information
C. Utilize the Data Rights Subject Request
tool to request deletion of the customer's
information
D. Use Ingestion API to request deletion
of the customer's information

What are two benefits Data Cloud A. Unified Identity Resolution

provides a company in relation to B. Data Harmonization
managing customer data? (Choose 2)

A. Unified Identity Resolution

B. Data Harmonization
C. Data Governance
D. Data Marketplace

Which data sources are available from D. Email, MobileConnect and MobilePush
Marketing Cloud as a starter bundle?

A. Email, Cloud Pages, Einstein Web &

Email Recommendations
B. Email, MobileConnect, MobilePush and
GroupConnect
C. Email, Mobile Connect, and Einstein
Engagement Scoring
D. Email, MobileConnect and MobilePush

Which two features are impacted by the A. Segment Schedule

timezone setting in the org Data Cloud is D. Activation Schedule
provisioned in? (Choose 2)

A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule

Which three out-of-the-box connectors A. Marketing Cloud

are available for Data Cloud? (Choose 3) B. B2C Commerce
D. Amazon S3
A. Marketing Cloud
B. B2C Commerce
C. Slack Connector
D. Amazon S3
E. Amazon Redshift Connector

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Which permission setting should an D. View All object permission enabled in source CRM org
administrator check if the custom CRM
object is not available in New Data
Stream configuration?

A. Modify All object permission enabled

in Data Cloud org
B. Ingest Object permission is enabled in
the CRM org
C. Create object permission enabled in
Data Cloud org
D. View All object permission enabled in
source CRM org

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