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Data Cloud Consultant

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Practice questions for this set

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Choose matching term

A segment fails to refresh with the error "Segment references too many Data Lake Objects
(DLOs)".What are two remedies for this issue?

1 -Space out the segment schedules to reduce Data Lake Object loadcorrect
-Refine segmentation criteria to limit up to 5 custom DMOs
-Split the segment into smaller segmentscorrect
-Use Calculated Insights in order to reduce the complexity of the segmentation query

For anonymous profiles to be counted correctly, set the value of the Is Anonymous field to_.
1
2
2
3

What do you do when datasets have fields that align to one DMO and another portion aligns to
another DMO?

3 - Use a subscriber key value

- Transpose the single records to multiple records
- Denormalize the data
- Create formula fields

After the Identity Resolution process completes, what should you examine to validate the Identity
Resolution ruleset outcome?

4 - Last Modified Date attribute

- Bi-directional ruleset

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- Resolution Summary
- Known Unified Profiles figure

Don't know?

Terms in this set (116)

Which of these fields directly impact Party Identification Type

matching during the unification process? Identification Name
Choose three. Identification Number

- Party Identification Id (PK)

- Party Identification Type
- Identification Name
- Identification Number

For anonymous profiles to be counted 1

correctly, set the value of the Is
Anonymous field to_.
1
2
3

Which three match rules are available to Exact name and email
link multiple records into a unified Exact email
customer profile? Exact phone number

- Exact Device and Name

- Exact org ID
- Exact name and email
- Exact email
- Exact phone number

Which match rule allows you to unify Exact party ID

records based on an external loyalty ID?

- Exact email
- Exact party ID
- Exact org ID
- Exact loyalty ID

What reconciliation rule is defined by Last updated

default when selecting profile attributes
in the Unified Individual?

- Last updated
- Source sequence
- Most occurring
- Oldest record

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Which of the following are true of match They establish criteria for relating source Individual records to each other.
rules? Choose three. They produce a record called Unified Individual.
They can only be used with standard attributes mapped to the data model.
- They establish criteria for relating source
Individual records to each other.
- They produce a record called Unified
Individual.
- They make use of most standard and
custom attributes mapped to the data
model.
- They can only be used with standard
attributes mapped to the data model.

When using match rules with Individual Ensure names are included into the rules.
Attributes and contact points, you risk
creating combinations of records when
the same contact point (such as a shared
business phone number) is used across
several individuals.
What should you do to prevent this from
happening?

- Include many attributes and contact

points.
- Avoid using match rules with Individual
Attributes and contact points, since this is
not a recommended practice.
- Set up match rules with a single
connected contact point.
- Ensure names are included into the
rules.

After the Identity Resolution process - Resolution Summary

completes, what should you examine to
validate the Identity Resolution ruleset
outcome?

- Last Modified Date attribute

- Bi-directional ruleset
- Resolution Summary
- Known Unified Profiles figure

Which of the following represents the Profile data across data sources, configure match rules, configure reconciliation
correct order of the steps of the Identity rules, validate results
Resolution process?

- Profile data across data sources,

configure match rules, configure
reconciliation rules, validate results
- Configure match rules, configure
reconciliation rules, validate results,
profile data across data source
- Configure match rules, validate results,
configure reconciliation rules, profile data
across data sources
- Configure reconciliation rules, configure
match rules, profile data across data
sources, validate results

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The unification process recognizes and The matched data appears as records mapped to Individual Data Model Objects
matches data belonging to individual (DMO).
humans. Which of the following is the end
result of this process?

- The matched data appears as records

mapped to Individual Data Model
Objects (DMO).
- This data produces a map allowing your
organization to pinpoint all its customers'
locations.
- This data produces a map allowing your
organization to pinpoint all its customers'
locations at any given point in time.
- The matched data creates within
Marketing Cloud a separate object for
each piece of data from customers.

Which of the following are true of For anonymous profiles to be counted correctly, the value of the Is Anonymous
anonymous profiles? Choose two. field must be set to 0

- Once at least one known individual

profile is matched with an anonymous
record, that record will be marked as
known going forward.
- For anonymous profiles to be counted
correctly, the value of the Is Anonymous
field must be set to 0.
- They're excluded from the known profile
utilization consumption.

A benefit of a unified profile is that all True

contact points associated with the
individual and complete lineage is
retained within Data Cloud.

True
False

Which type of data model is ideal for Normalized Data Model

ingesting into Data Cloud?

- Fragmented Data Model

- Denormalized Data Model
- Normalized Data Model

What are some of the supported ways CRM Objects

that data from CRM can be brought into Data Bundles
Data Cloud? Data Kits

- Big Objects
- CRM Objects
- CRM Reports
- Data Bundles
- Data Kits

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How frequently can CRM data be Every hour
refreshed in Data Cloud?

Every 15 minutes
Every 12 hours
Every hour
Every 24 hours

Can an object be ingested more than No

once?

No
Yes

When setting up the data source object Engagement Data

or schema corresponding to the data set
that you're importing, which category
would you select when bringing sales
order data?

Party Data
Other Data
Profile Data
Engagement Data

Which three connectors are available out- AWS S3

of-the-box for data ingestion? Marketing Cloud
Sales and Service Cloud
Azure
Unica
AWS S3
Marketing Cloud
Sales and Service Cloud

What are the Starter Data Bundles Service Cloud Bundle

available in the Data Cloud CRM Sales Cloud Bundle
Connector? Loyalty Management Bundle

Net Zero Cloud Bundle

Service Cloud Bundle
Analytics Cloud Bundle
Sales Cloud Bundle
Loyalty Management Bundle

Which permissions are required to Read

expose a Salesforce object to Data View All
Cloud? Select all that apply.

Read
Modify All
Create
View All
Edit

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What is the purpose of Data Explorer? To enable validation of the configured mappings for DMOs
(choose all that apply) To inspect initial values and validate formula fields for DSOs
To inspect calculated insights
To enable validation of the configured
mappings for DMOs
To inspect initial values and validate
formula fields for DSOs
To inspect only DMOs and DSOs
To inspect calculated insights
To view over 250 records and 25
attributes

Why should a cardinality setting of 1:M be Allows a relationship to multiple records

set for objects such as Contact Point
Phone, Email, or Party Identification?

- Is the default field for all relationship

definitions
- Allows a relationship to multiple objects
- Requires the same cardinality as the
Individual object
- Allows a relationship to multiple records

What do you do when datasets have Create formula fields

fields that align to one DMO and another
portion aligns to another DMO?

- Use a subscriber key value

- Transpose the single records to multiple
records
- Denormalize the data
- Create formula fields

You have a short time to create a DMO Standard

and the requestor needs this Data Cloud
data available for segmentation as soon
as possible.
Which type of data model object would
you build?

Custom
Standard
Hybrid

Which objects must be mapped to the Contact Point

Individual DMO to enable the unification Customer Profile
and activation process to work? (choose
all that apply)

Purchase Order
Contact Point
Party Identification
Unified Individual
Customer Profile

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Data modeling occurs after which step Ingestion
when establishing the data model in the
Data Cloud platform?

Ingestion
Identity Resolution
Segmentation
Activation

You need to integrate new data sources Hybrid

with custom attributes that will be added
to a standard data model object.
Which type of data model objects would
you build?

Standard
Custom
Hybrid

How is the Individual Object referenced Via Party Attribute

in other DMOs within a data model?

Via Individual.Id Attribute

Via Party Attribute
Via Contact Point Identifier
Via Party Identification Object

Select the two statements that are - If well planned, it fuels harmonization by mapping the ingested data in
benefits or features of the standard data alignment with the Master Data Management (MDM) system.
model. - It includes default data mappings for various Salesforce cloud products.

- If well planned, it fuels harmonization by

mapping the ingested data in alignment
with the Master Data Management (MDM)
system.
- It includes default data mappings for
various Salesforce cloud products.
- It's a canonical data model because it
prepares a list of objects, fields,
metadata, and relationships to ensure
consistency across applications and
business processes.
- Extensive customization of it is
encouraged for segmentation, insights,
and coverage gaps.

At which point in the data model Configure Mapping

configuration process can you add
custom attributes?

Inventory Data
Inspect Field-Level Data
Configure Mapping
Configure Relationships

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Select the best answer: data streams
The purpose of the Inventory Data step is
to create an inventory of ____ingested into
the Data Cloud.

data objects
data streams
data source objects
data lake objects

What are the two main objectives when Establish what data identifies individuals uniquely.
inspecting field-level data? Identify the relationship between records and identify unique primary keys.

- Establish what data identifies individuals

uniquely.
- Transpose data so that duplicate emails
are unique.
- Identify the relationship between
records and identify unique primary keys.
- Create subscriber key values by using
formula fields.

Which two statements are true about - Ensure all objects are tied back directly or indirectly to an entity that will be used
configuring relationships? in segmentation.
- Use a graph to identify orphan objects when the relationships haven't been
- Ensure all objects are tied back directly configured yet.
or indirectly to an entity that will be used
in segmentation.
- Setting cardinality value is optional if it
isn't an Individual Object.
- Use a graph to identify orphan objects
when the relationships haven't been
configured yet.
- Configure relationship mapping by
clicking the add button from the Data
Model tab.

Identify the activities possible on the Data - Preview data

Explorer. - Inspect multiple object types
- Validate formula fields
- Preview data
- Inspect multiple object types
- Display up to 50 records and 20
attributes
- Inspect only DSOs and DMOs
- Validate formula fields

Where are you allowed to select/deselect

Account fields and update the Field Label
and Field API Name for a Data Stream?

- On the Account Schema Review dialog

page
- On the Data Bundles tab
- Within the Data Bundle Configuration
Detail page

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During data stream configuration, which - Field Name
attributes of the CRM object field can be - Field API Name
updated at the schema review step?
Select the two that apply.

- Field Name
- Field API Name
- Data Type
- Header Label

True or false: As soon as a data kit (with True

data models included) is deployed, data
streams are automatically mapped into
the Data Cloud data model.

True
False

In the New Data Stream menu, which data Connected sources identified during the set-up process, MuleSoft, and cloud-
sources are available for you to connect based options like Amazon S3 or Google Cloud Platform
to the data stream?

- Any online source

- Amazon S3
- Amazon S3 and MuleSoft
- Connected sources identified during the
set-up process, MuleSoft, and cloud-
based options like Amazon S3 or Google
Cloud Platform

Identify the two statements that are - The directory attribute can be left blank if the file Data Stream file is located in
correct. the root directory of the S3 bucket.
- The Data Stream file can be compressed with Zip and GZ compression
- The directory attribute can be left blank standards.
if the file Data Stream file is located in the
root directory of the S3 bucket.
- Always specify the directory for Amazon
S3 and Google Cloud platforms.
- The directory specification value should
always start with a character and end with
the name.
- The Data Stream file can be compressed
with Zip and GZ compression standards.

Awinha has a Purchase Order record that Shipment Date

includes the following DateTime
attributes: Transaction Date, Shipment
Date and Last Modified Date. She needs
to set the Event Time field to ingest data
that represents the fact that shipment of
the purchase occurred.
Which date should be selected as the
Event Time attribute?

Transaction Date
Shipment Date
Last Modified Date

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Imagine you've decided to leverage the Operator = "Equal to" and Value = "Point of Sale"
Data Lineage—Point of Sale Purchases
use case showcased earlier, "Look for
customers with $500 purchases last year
from Point of Sale (not online)."
Which operator and value would you
choose for the Data Source attribute?

- Operator = "Last Number of Months" and

Value = "8"
- Operator = "Last Number of Days" and
Value = "360"
- Operator = "Equal to" and Value = "Point
of Sale"
- Operator = "Last Year"

Identify the two correct statements. - Segments do not publish by default.

- The Attribute Library contains data that has been mapped and marked for
- Segments do not publish by default. segmentation.
- Never use the Unified Individual as the
segment target.
- The Attribute Library contains data that
has been mapped and marked for
segmentation.
- The Rule Builder defines your target
audience using only 1:1 data.
- Count segment can be used to see
which individual-level record details are in
a segment.
- Segments are always published on a
schedule.

True or false: When you copy an existing False

segment, filters and customizations aren't
included in the new segment.

True
False

Which two statements best describe the - Calculated Insights extract data from stored data, and Streaming Insights extract
function of Insights? streaming data.
- Both types of Insights define metrics from Data Cloud data.
- Calculated Insights extract data from
stored data, and Streaming Insights
extract streaming data.
- Both types of Insights define metrics
from Data Cloud data.
- An example of an Insight is a customer
record.
- Streaming Insights extract data from
stored data, and Calculated Insights
extract streaming data.

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Why would a marketer use Calculated - To define and calculate multi-dimensional metrics
Insights? Choose two. - To enhance data by extracting additional insights

- To define and calculate multi-

dimensional metrics
- To enhance data by extracting
additional insights
- To create a guide for working with data
- To sort the target market into logical
groups

Identify three accurate tips for creating - Measures and Dimensions must end with ___c.
Calculated Insights using SQL. - In Data Cloud, timestamps are stored in UTC.
- CIs can be executed immediately.
- Measures and Dimensions must end with
___c.
- At a minimum, there must be two
measures.
- Both numeric and non-numeric
measures are possible.
- In Data Cloud, timestamps are stored in
UTC.
- CIs can be executed immediately.

Which two steps in the Steaming Insights - Match Rules

Flow are optional? - Enrichment

- Insights
- Match Rules
- Data Actions
- Enrichment

How can you view details on Segment - View the Segment Membership DMO data via Data Explorer.
Membership and who all are in a specific
Segment?

- It is not possible to see details on

Segment Membership.
- Download the Segment Membership
data via the 'Download' feature.
- View the Segment Membership DMO
data via Data Explorer.
- Open the Segmentation Canvas and see
details on who is in a specific Segment.

For customers who want to "set it and - Every 12 hours

forget it" for ongoing campaigns, what - Every 24 hours
are the two automated publish schedule
options on a segment?

Every 1 hour
Every 8 hours
Every 4 hours
Every 12 hours
Every 24 hours

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If you want to use the same criteria in Nested Segments
multiple segments, which feature would
you recommend?

Segment Exclusions
Segmentation API
Segment Membership DMO
Nested Segments

Which attributes in the Attribute Library Related attributes

have a 1:Many relationship with the
segment target?

Direct attributes
Profile attributes
Related attributes
Engagement attributes

Which one of these options would likely

be an attribute?

Purchase Order Date

Greater than (x)
Equal to (=)
Last Number of Days
Which entity type(s) can be used to Profile
"Segment On" in Segmentation?

Engagement
Profile and Engagement
Profile
Profile and Engagement and Other

Which type of Insight can be used in Calculated Insight

Segmentation?

Commerce Insight
Calculated Insight
Streaming Insight

Which of these two statements are true - "Enable Value Suggestion" needs to be turned on for the attribute.
for Value Suggestions? - Only text attributes can be enabled.

- "Enable Value Suggestion" needs to be

turned on for the attribute.
- Attribute values are displayed in date
order with the most recent displaying first.
- A value with more than 15 characters
isn't available.
- Only text attributes can be enabled.

Which step in a segment configuration Segment On

determines the attributes that show up in
the Attribute Library?

Containers
Segment On
Population
Publish Schedule

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How many attributes can be enabled for 500
Value Suggestion?

No limit
500
50
100

Identify the three use cases best suited - Customer Lifetime Value
for Calculated Insights. - Recency Frequency Monetary
- Affinity Scores
- Customer Lifetime Value
- Financial Services
- Recency Frequency Monetary
- Service and Support
- Affinity Scores

Which options can you use to create a Create with Builder

Calculated Insight? Choose four. Create with SQL
Create from a package
Create with Builder Create Streaming Insights
Create from API
Create with SQL
Create from a package
Create Streaming Insights
Import Query from Marketing Cloud

Which three types of usages are Non- trivial calculation

Calculated Insights best suited for? Complex queries across multiple objects
Reusability purposes
Non- trivial calculation
Complex queries across multiple objects
Reusability purposes
Data collected in batches
High volume of data processing

Which activity is not performed with Creating timestamps in Data Cloud

authoring Streaming Insights via SQL?

Mapping to real-time sources

Using Data Actions
Creating timestamps in Data Cloud

Identify the order of activities when Create Activation Targets

creating an Activation. Create an Activation on a Segment
Select Activation Membership
Create Activation Targets Select Contact Points
Create an Activation on a Segment Add Additional Attributes
Select Activation Membership Publish the Segment
Select Contact Points
Add Additional Attributes
Publish the Segment

By selecting an Activation Membership, False

you can specify an additional object
including what was originally segmented
on.

True
False

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Contact Point selections determine which True
objects and fields are included in an
activation. Contact points are selected
based on the Activation Target.

True
False

The same Calculated Insights False

aggregations can be added as an
attribute to either a Unified Individual
object or an Individual object.

True
False

Which Activation Target provides reasons Marketing Cloud

why a profile in a segment is rejected?

Amazon Web Services (AWS) S3

Marketing Cloud
AppExchange
Marketing Cloud Personalization

What happens when a Unified Profile has New records are introduced to Marketing Cloud in the Unified Audience
no Individuals sourced from Marketing Activation.
Cloud?

-New records are introduced to

Marketing Cloud in the Unified Audience
Activation.
-Refers to Individuals originally sourced
from Journey Builder.
-Creates a new Unified Individual in Data
Cloud.
-It will exclude any field labeled
Individual ID.

Each time a segment is published to a False

curated DMO, the existing records in the
DMO are deleted.

True
False

What data points can be activated in Metrics

Calculated Insights when activating a
segment?

Metrics
Dimensions
Metrics and Dimensions

When activating on Unified Individual to Email subscriber key

Marketing Cloud, which three attributes Contact email address
are automatically included? Contact phone number

Email subscriber key

Contact email address
Contact phone number
Contact address
Contact ID

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For which Activation Target does Data AWS S3
Cloud not enforce the presence of
contact points (email address, phone
number)?

AWS S3
Marketing Cloud
AppExchange
Cloud File Storage

Which two options are available for 12 hours

automated batch publish and activation? 24 hours

12 hours
1 hour
24 hours
15 minutes

A customer is interested in updating the

CRM Contact lead based on streaming
Data that's coming to Data Cloud. What
feature would you recommend?

Data Actions
Activate to CRM
Leverage the CRM Connector
Cloud File Storage Activation Target lets From Data Cloud to Amazon S3.
you publish segments...

- From Data Cloud to Amazon S3.

- Directly from Data Cloud to Marketing
Cloud Business Units.
- So Salesforce Core apps can query.

Where do you define the location where Activation Target

you want to use your segment?

Calculated Insights
Segment
Activation Target
Activation

In which activation target does Data Amazon S3

Cloud also create a separate segment
metadata JSON file?

Marketing Cloud
Loyalty
Amazon S3
Marketing Cloud Personalization

What edition of Salesforce supports Namespaced Developer Edition

External Activation Platform creation?

Enterprise Edition
Unlimited Edition
Namespaced Developer Edition
Professional Edition

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How are Calculated Insights added to an Additional Attribute
Activation?

Additional Attribute
Activation Target
Contact Point
Activation Membership

When are Activation Targets created? Before setting up an activation

Before setting up an activation

Before creating a segment
After setting up an activation
After publishing a segment

Activation Membership expands the 1:Many

possibility of activating the profile entities
that have a _______ relationship with the
Segmented On entity.

Many:1
1:Many
1:2
1:1

1. How can attribute names be modified -Set preferred attribute names when configuring activation
to match a naming convention in Cloud
File Storage target?

-Update attribute names in the data

stream configuration
-Update field names in the data model
-Set preferred attribute names when
configuring activation
-Use a formula field to update the field
name in an activation

Which two applications automatically Personalization powered by Interaction Studiocorrect

create activation targets at the time the Marketing Cloud Engagement
application is connected to Data Cloud?

Personalization powered by Interaction

Studio
Amazon S3
B2C Commerce
Marketing Cloud Engagement

To import campaign members into a -Include campaign identifier into the filename specification
campaign in CRM a user wants to export
the segment to Amazon S3. The resulting
file needs to include CRM Campaign ID in
the name.How can this outcome be
achieved?

-Include campaign identifier into the

activation name
-Hard-code the campaign identifier as a
new attribute in the campaign activation
-Include campaign identifier into the
filename specification
-Include campaign identifier into the
segment name

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Which two steps are required when Set an Activation Schedule
configuring a Marketing Cloud activation? Select an Activation Target

Set an Activation Schedule

Select an Activation Target
Add Additional Attributes
Select Contact Points

What component of Calculated Insights Dimensions

can be included as attribute data in an
activation?

Metrics and Dimensions

Dimensions
Metrics
Filters

Which data model subject area defines Sales Order

the revenue or quantity for an opportunity
by product family?

Engagement
Product
Party
Sales Order

Which data stream category should be Engagement

assigned to use the data for time-based
operations in segmentation and
calculated insights?
Transaction
Individual
Sales Order
Engagement

Every day, Northern Trail Outfitters (NTO) Ensure the refresh mode is set to "Full Refresh" and the filename contains a
uploads a summary of the last 24 hours of wildcard to accommodate the timestampcorrect
store transactions to a new file in an
Amazon S3 bucket, and files older than 7
days are automatically deleted. Each file
contains a timestamp in a standardized
naming convention.What should a
consultant consider when ingesting this
data stream?

Ensure the refresh mode is set to "Upsert"

and Refresh only new files" is
selectedwrong
Ensure the refresh mode is set to "Full
Refresh" and the filename contains a wil

Which data model subject area should be Party

used for any Organization, Individual, or
Member in the Customer 360 data
model?

Individual
Global Account
Party
Membership

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Which two statements about Data Cloud's -Data Cloud administrators can see the status of a Web or Mobile connector app
Web and Mobile App connector are true? on the app detailspagecorrect
-Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a
-Any Data Streams associated with Web Mobile or Web app connectioncorrect
or Mobile connector app will be
automatically deleted upon deleting the
app from Data Cloud Setupcorrect
-Data Cloud administrators can see the
status of a Web or Mobile connector app
on the app detailspagecorrect
-Tenant Specific Endpoint is auto-
generated in Data Cloud when setting up
a Mobile or Web app connectioncorrect
-Mobile and Web SDK schema can be
updated to delete an e

Which option allows an organization an Automation Studio and Profile API

easy way to ingest Marketing Cloud
subscriber profile attributes into Data
Cloud on a daily basis?

Marketing Cloud Connect API

Email Studio Starter Data Bundle
Profile attributes are not yet supported
Automation Studio and Profile API

How does Data Cloud handle an -Deletes the specified Individual and records from any DSO mapped to the
individual's right to be forgotten? Individual DMcorrect

-Deletes the specified Individual and

records from any DMO/DLO related to
the Individual.
-Deletes the specified Individual and
records from any DSO mapped to the
Individual DMcorrect
-Deletes the records from all DSOs and
any downstream DMOs are updated at
the next scheduled ingestion.
-Deletes the specified Individual record
and its Unified Individual Link record.

Cloud Kicks has received a Request to be -Use the Consent API to suppress processing and delete the individual and
Forgotten by a customer. In which two related records from source data streams
ways can Data Cloud honor this request? -Add the Individual Id to a headerless file and use the delete from file
functionality
-Use Data Explorer to locate and
manually remove the Individual
-Use the Consent API to suppress
processing and delete the individual and
related records from source data streams
-Delete the data from the incoming data
stream and perform a full refresh
-Add the Individual Id to a headerless file
and use the delete from file functionality

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A customer wants to use the transactional -Import the file into Google Cloud Storage and ingest with the Cloud Storage
data from their data warehouse in Data Connector
Cloud. They are only able to export the -Import the file into Amazon S3 and ingest with the Cloud Storage Connector
data via a SFTP site.What are two
recommended ways to bring this data
into Data Cloud?

-Manually import the file using the Data

Import Wizard
-Utilize Salesforce's Dataloader
application to perform a bulk upload
from a desktop
-Import the file into Google Cloud
Storage and ingest with the Cloud
Storage Connector
-Import the file into Amazon S3 and
ingest with the Cloud Storag

A segment fails to refresh with the error -Split the segment into smaller segmentscorrect
"Segment references too many Data Lake -Use Calculated Insights in order to reduce the complexity of the segmentation
Objects (DLOs)".What are two remedies query
for this issue?

-Space out the segment schedules to

reduce Data Lake Object loadcorrect
-Refine segmentation criteria to limit up
to 5 custom DMOs
-Split the segment into smaller
segmentscorrect
-Use Calculated Insights in order to
reduce the complexity of the
segmentation query

Which operator can be used to create a Is Anniversary Of

segment for a birthday campaign that is
evaluated daily?
Is This Year
Is Anniversary Of
Is Between
Is Birthday

What is a unique requirement of a

Streaming Insight query?

A dimension
A measurement
A window function
A WHERE clause
Which method should an administrator Streaming Insight
use when performing aggregations in
windows of 15 minutes on data collected
via the Interactions SDK and Mobile SDK?

Activation
Segment
Streaming Insight
Calculated Insight

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The leadership team at Cumulus Financial Calculated Insight
has declared that customers who have Segment
deposited more than $250,000 in the last
5 years and who are not using advisory
services, will be the central focus for all
new campaigns in the next year.Which
two features support this need?

Calculated Insight
Report|
Segment
Dashboard

Which feature can integrate in real time Data Actions

with Salesforce CRM?

Data Actions
Identity Resolution
CRM Starter Bundle
Data Model Triggers

Northern Trail Outfitters wants to be able Metrics on metrics

to calculate each customer's lifetime
value (LTV) but also create breakdowns of
the revenue sourced by website, mobile
app, and retail channels.How should this
use case be addressed in Data Cloud?

Nested segments
Flow orchestration
Streaming data transformations
Metrics on metrics

The website team at Cumulus Financial Streaming Insight

Services wants to understand which
identified users have browsed the jobs
page on their website at least twice within
the last 12 hours.Which component should
a consultant recommend to achieve this
goal?

Streaming Insight
Calculated Insight
Streaming Data Transformation
Segment

What is allowed when editing a Adding new measures

Calculated Insight?

Removing existing measures

Adding new measures
Adding new dimensions
Removing existing dimensions

Which three actions can be applied to a Export

previously created segment? Delete
Reactivate Copy
Export
Delete
Copy
Inactivate

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What are the two minimum requirements At least one dimension
needed when using the Visual Insights At least one measure
Builder to create a Calculated Insight?

WHERE clause is required

At least two objects to join
At least one dimension
At least one measure

Which of these is present in Identity D. All the above

Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above

How many Metrics can be present in 1 1

segment container?

A. 1
B. 5
C. 10
D. 100

10.When can the data types be changed B. Before DSO is created

during ingestion?
A. After the DSO is created
B. Before DSO is created
C. Data type can never be changed
D. Data type can be changed at any time

1. Which data stream category should be Transaction

assigned to use the data for
time-based operations in segmentation
and calculated insights?
A. Transaction
B. Individual
C. Sales Order
D. Engagement

Which two features are impacted by the A. Segment Schedule

timezone setting in the org D. Activation Schedule
Data Cloud is provisioned in?

A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule

How does Identity Resolution select B. Leverage Reconciliation Rules

attributes for Unified Individuals
when there is conflicting information in
the Data Model?
A. Create additional Rule Sets
B. Leverage Reconciliation Rules
C. Create additional Contact Points
D. Leverage Match Rules

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Which of the following cannot be used in B. Text Measures
Segmentation? (Choose 2) D. Date Time Measures

A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures

Which three options can be used to build B. Streaming Insights

a filter in the C. Calculated Insights
Segmentation Canvas? E. Direct Attributes

A. Data Lake Objects

B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes

Which method should an administrator C. Streaming Insight

use when performing
aggregations in windows of 15 minutes on
data collected via the
Interactions SDK and Mobile SDK?

A. Activation
B. Segment
C. Streaming Insight
D. Calculated Insight

Which configuration can support B. Dedicated S3 data sources in Data Cloud setup
separate Amazon S3 buckets for
data ingestion and activation?
A. Dedicated S3 data sources in activation
setup
B. Dedicated S3 data sources in Data
Cloud setup
C. Separate user credentials for data
stream and activation
D. Separate user credentials for data
stream and activation target

Which three components of Data Cloud A. Data Models

can be bundled within a C. Segments
Data Kit? D. Data Streams
A. Data Models
B. Calculated Insights
C. Segments
D. Data Streams
E. Identity Resolution Rulesets

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