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3 views

e com report (1)

Uploaded by

piyushshah16op
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 2

Analyzing the “New Collection” Instagram Post: A

Layer-by-Layer Breakdown
Project Overview:
* Creative Team: Lavesh, Kamil, Krish, Kanishk

* Platform: Instagram

* Design Tool: Canvas

* Goal: Promote a new collection of oversized shirts

Layer 1: Conceptualization
* Brainstorming: The team likely started by brainstorming ideas for the post,
considering the brand’s aesthetic, target audience, and the key selling points
of the shirts.

* Mood Board: They might have created a mood board to gather inspiration
for color palettes, typography, and overall visual style.

Layer 2: Design Planning


* Sketching: The team probably sketched out initial ideas for the layout,
considering the placement of text, images, and the call to action button.

* Wire framing: They might have created low-fidelity wireframes to visualize


the structure of the post and ensure a clear user flow.

Layer 3: Design Execution


* Canvas Selection: The team chose Canvas as their design tool, likely due
to its user-friendly interface and extensive library of templates and elements.

* Image Selection: They selected an image of the oversized shirt that best
represented the collection and aligned with the overall aesthetic.

* Typography: They chose fonts that were legible, visually appealing, and
consistent with the brand’s style.

* Color Palette: They selected colors that complemented the image and
conveyed the desired mood (e.g., minimalist, modern).

* Layout: They arranged the elements on the canvas, ensuring a balanced


and visually appealing composition.
* Call to Action: They created a prominent “Shop Now!!!” button with a clear
and contrasting color.

Layer 4: Review and Revisions


* Internal Review: The team likely reviewed the design internally, ensuring it
met their creative vision and aligned with the brand’s guidelines.

* Feedback: They might have sought feedback from colleagues or mentors


to get fresh perspectives and identify areas for improvement.

* Revisions: Based on the feedback, the team made necessary revisions to


the design, refining the typography, colors, or layout.

Layer 5: Finalization and Publishing


* Export: The final design was exported in a format suitable for Instagram
(e.g., JPEG or PNG).

* Publishing: The post was scheduled to be published on the brand’s


Instagram account at an optimal time.

* Analytics: The team might have set up analytics to track the post’s
performance, including engagement metrics, clicks, and conversions.

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