Jitendra Singh - Relins
Jitendra Singh - Relins
Ease of Use:
Problem: The onboarding process appears too long with 8 steps. Users may become frustrated
or bored before finishing.
Pain Point: The jump from selecting the platform (Step 2) to installing the chatbot (Step 6)
directly might confuse users. They might expect a step to configure or customize the chatbot
according to the chosen platform.
Engagement:
Potential Issue: The initial screen (Step 1) might not be engaging enough to motivate users to
proceed. It simply presents a list of chatbot types without highlighting the benefits or use
cases for each type.
Pain Point: The focus on technical aspects (installation code, platform selection) might not
resonate with all users, especially those who are not technically inclined.
Clarity:
Problem: Purpose of some steps may not be self-evident for users. The meaning of "Step 2:
Choose the platform" without further context or explanation is ambiguous.
Pain Point: Step 5: "Visualize Flow" is not explained what it does, so the purpose of this
action is unclear
Time Taken:
Problem: It might be a time-consuming 8-step process, mainly for users who do not have a
clue about the chatbot technology or web development.
Pain Point: Some users, who are less confident about technical operations like copying and
pasting codes, may be blocked in Step 7.
The value proposition of the chatbot isn't explicitly communicated in the onboarding flow.
Users might not understand what exactly the chatbot can do to help them solve their problems
or bring more value to their business.
The emphasis might be placed more on technicality rather than highlighting the advantages
the chatbot could bring to users, such as increased customer engagement, improved lead
generation, or a reduction in support costs.
Design Problems:
Potential Problem: Some steps will look a little messy with the options and elements
crowding the screen.
Pain Point: A dark background is used in some steps, which might not appeal to everyone's
sensibilities and can be taxing on the eyes.
Conversion Obstacles:
Problem: The complexity and technical nature of the onboarding and installation process
might be too intimidating for users to want to finish it.
Pain Point: Inadequate information and assistance would result in user frustration and
abandonment.
Lacking Features:
Problem: The onboarding flow does not clearly describe what the chatbot can do or what
functionalities it offers.
Pain Point: There is no preview or simulation of the behavior of the chatbot prior to
installation.
Action Plan
1. Streamline the Onboarding Process:
Reduce the number of steps by grouping similar steps or eliminating unnecessary ones.
Use a progress bar or other visual cues to show the user's progress through the flow.
2. Engage More:
Add interactive elements, such as videos or animations, to make the onboarding process more
engaging.
Highlight the benefits of using the chatbot at each step.
Use clear and concise language that is easy to understand.
3. Clarity:
Provide short descriptions or tool tips for each step to indicate what it is used for.
Apply graphics, like icons or diagrams, to the flow to make it more intuitive.
4. Minimize Time Spent:
Simplify the process by either automating steps or providing shortcuts.
Provide alternative installation options, like one-click integration or API integration.
5. Communicate Value Proposition:
Communicate the value proposition of the chatbot at every stage of the onboarding process.
Use Testimonials or Case Studies: Demonstrate how effective the chatbot is
6. Enhance Design:
Clean, modern design, with clear visual hierarchy
Light background will be easier to read
Ensure the interface is responsive and accessible on different devices
7. Remove Conversion Barriers:
More support and guidance throughout the process
Live chat or help desk for assistance
8. Missing Features:
Chatbot preview or simulation.
More personalization of the chatbot in terms of looks and behavior
9. Testing and Iteration:
User testing for remaining problems to be fixed
Focus on tracking the behavior of the users and then improving them as per feedback.