IESMCRC Hackathon 2.

0 Planner &
Execution

Problem Statement:
Web Design Challenge

Objective: Create an innovative and user-friendly website design

that showcases creativity, functionality, and a seamless user
experience.

Requirements: Participants must submit a fully designed website

(prototype or live site) with clear navigation, responsive design,
and a cohesive theme. The design should address a specific target
audience or purpose.

Judging Criteria: Submissions will be evaluated on creativity, user

interface (UI) design, user experience (UX), responsiveness, and
overall aesthetic appeal. Bonus points for innovative features and
interactivity.

Market Research:
I] Existing Solutions in the Market

● Portfolio Websites: Examples include Behance, Dribbble, and

personal websites showcasing creativity and professionalism.
● E-commerce Platforms: Shopify and WooCommerce sites often
focus on seamless user experiences and targeted design.
● Educational Websites: Coursera and Khan Academy
demonstrate cohesive themes with focus on usability.
II] Gaps or Unmet Needs
● Lack of tailored designs for niche audiences.
● Limited focus on accessibility (e.g., WCAG compliance).
● Overuse of templates leading to loss of uniqueness.

III] Target Audience and Pain Points

● Small Businesses: Need affordable, visually appealing websites
to stand out.
● Creative Professionals: Require unique portfolio designs to
showcase their work.
● Users with Accessibility Needs: Struggle with sites that lack
screen-reader compatibility or responsive designs.

IV] Trends, Technologies, or Stats

● Trends: Dark mode designs, minimalistic interfaces, and
animations.
● Technologies: Tailwind CSS, Figma for prototyping, and
Next.js for SEO-friendly builds.
● Stats: 94% of first impressions relate to website design.
Mobile-first designs are crucial, as 58% of global website
traffic comes from mobile devices.

Execution Plan
Step-by-Step Detailed Execution Plan

1. Preparation (Pre-Hackathon)
● Tools Setup: Install necessary tools like Figma/Adobe XD
(design), Visual Studio Code (development), GitHub (version
control), and Postman (API testing).
 ● Set up local environment: Node.js, npm/yarn, and preferred
frameworks like React.js or Next.js.

2. Team Alignment

● Assign clear roles: Designer, Frontend Developer, Backend

Developer, and Project Manager.
● Conduct a brainstorming session to decide on the project
theme and target audience.
● Hackathon 2.0 Alignment: Focus on small businesses, creative
professionals, and accessibility needs to match the
hackathon’s theme of tackling real-world challenges with
analytical and innovative solutions.

3. Resource Collection

● Gather resources: Free icons (Flaticon), stock images

(Unsplash), and color palettes (Coolors).
● Prepare reusable components and starter templates to save
time.

4. Ideation

Define the Problem:

● Choose a specific audience (e.g., freelancers, startups) and

their needs.
● Hackathon 2.0 Alignment: Explore how our design can cater to
small businesses by incorporating data analytics for business
decision-making and creative professionals by offering
unique portfolio features.
Outline the website's purpose (e.g., portfolio, e-commerce,
educational):

● Focus on incorporating business analytics insights for small

businesses to optimize their growth strategies and creative
professionals to elevate their portfolios with personalized
data-driven suggestions.

Wireframing:

● Sketch rough layouts using Figma or on paper.

● Focus on intuitive navigation and cohesive theme alignment.
● Hackathon 2.0 Alignment: Build a user journey that reflects
how data-driven insights can improve the user experience for
small businesses and creative professionals.

Feature Selection:

● Identify core features (e.g., contact form, animations).

● List optional features for bonus points (e.g., chatbot,
multilingual support).

5. Design Phase

Prototyping:

● Create high-fidelity prototypes in Figma or Adobe XD.

● Include consistent typography, button styles, and spacing.
● Hackathon 2.0 Alignment: Ensure the design communicates
the data-driven approach through intuitive UI/UX elements,
 such as personalized dashboards for small businesses and
portfolio showcases for creatives.

Accessibility Considerations:

● Ensure color contrast ratios comply with WCAG guidelines.

● Add options like font resizing and screen-reader
compatibility.
● Hackathon 2.0 Alignment: Accessibility should be a priority,
ensuring the design is inclusive and usable for individuals
with diverse abilities, which aligns with the hackathon's
objective to solve real-world problems.

User Feedback:

● Share the prototype with team members or peers for

feedback.
● Refine designs based on inputs.

5. Development Phase

Frontend Development:

● Set up the project with React.js or Next.js.

● Use Tailwind CSS or Bootstrap for styling.
● Build responsive layouts using CSS Grid and Flexbox.

Backend Development:

● Set up a Node.js server with Express.js.

 ● Use Firebase for quick and scalable backend solutions.
● Integrate APIs for dynamic content (e.g., weather API,
payment gateway).
● Hackathon 2.0 Alignment: Ensure backend processes are
scalable and easily implementable for small businesses to
update their site as they grow, with real-time data
integration.

Testing Responsiveness:

● Use Chrome DevTools to test across multiple screen sizes.

● Ensure compatibility with major browsers (Chrome, Firefox,
Safari).

6. Testing and Debugging

Functionality Tests:

● Validate all forms and interactive elements.

● Test dynamic features like chatbots or animations.

Accessibility Tests:

● Use tools like Lighthouse and Axe to verify WCAG compliance.

Bug Fixes:

● Address any layout or performance issues.

● Optimize images and assets for faster load times.
7. Final Touches

Content Addition:

● Populate the website with relevant and engaging content.

● Proofread for spelling or grammatical errors.

Polish UI/UX:

● Add micro-interactions using Framer Motion or GSAP.

● Ensure consistency in padding, margins, and alignment.

8. Pitch Presentation

Demo Video:

● Record a short walkthrough of the website using OBS Studio.

Presentation Deck:

● Include problem statement, target audience, solution

overview, and demo highlights.

Rehearse the pitch to ensure clarity and confidence.

● Hackathon 2.0 Alignment: Emphasize how your design tackles

real-world problems for small businesses and creative
professionals, incorporating data analytics to enhance their
success.
9. Roadmap

● Hour 1-4: Ideation and wireframing.

● Hour 5-12: Prototype design and user journey mapping.
● Hour 13-28: Frontend and backend implementation.
● Hour 29-32: Testing and debugging.
● Hour 33-36: Polish the UI/UX, prepare the pitch, and
rehearse the demo.

10. Roles for Team Members

● Designer: Wireframes and prototypes.

● Frontend Developer: Build responsive UI components.
● Backend Developer: Integrate APIs and databases.
● Project Manager: Time management and pitch preparation.

11. Minimum Viable Product (MVP)

Core Features:

● Responsive and visually appealing landing page.

● Clear navigation with 3-4 primary sections (e.g., About,
Services, Contact).
● Interactivity (hover effects, buttons, or modals).

Bonus Features:

● Accessibility tools (e.g., font resizing, screen reader mode).

● Animations (micro-interactions using CSS or JS libraries).
● Chatbot or contact form integration.
12. Unique Selling Proposition (USP)

● Innovative Features: Accessibility-first design with unique

animations and personalized user journeys for small
businesses and creative professionals.
● Scalability: Modular codebase for easy expansion
post-hackathon, with the potential to include AI-driven
business insights or portfolio analytics.
● Custom Integrations: Data-driven features like dynamic
content personalization, AI-driven insights, and
multilingual support.

13. Execution Perspectives

Tech Stack Option 1: Rapid Prototyping

● Frontend: React.js + Tailwind CSS

● Backend: Firebase for hosting and database
● Design Tool: Figma

Tech Stack Option 2: Scalable Solution

● Frontend: Next.js + Chakra UI

● Backend: Node.js + MongoDB
● Design Tool: Adobe XD

Tech Stack Option 3: Cost-Effective Approach

● Frontend: HTML, CSS, JavaScript (Vanilla)

● Backend: JS+ MySQL
● Design Tool: Canva
14. Pitch Deck

● Problem Statement: Users struggle with websites that lack

creativity, functionality, or user-friendliness.
● Market Insights: Current solutions lack accessibility and niche
targeting.
● Solution Overview: Build a responsive, aesthetic, and
innovative website tailored to a target audience, leveraging
data analytics for small business growth and creative
portfolio enhancement.
● MVP Details: Landing page, responsive design, interactivity,
and accessibility features.
● USP: Accessibility-first design with unique animations,
data-driven insights, and scalability.
● Technology Stack(s): Multiple stack options for flexibility.
● Future Roadmap: Expand features post-hackathon, such as
AI-driven insights and e-commerce capabilities.
● Team and Roles: Designer, frontend/backend developers, and
project manager.

15. Additional Tips

● Prioritize Demo Presentation: Showcase key features clearly

and succinctly.
● Focus on Impactful Storytelling: Explain the “why” behind
your design decisions, focusing on real-world impact for
small businesses and creative professionals.
● Keep It Realistic: Ensure the MVP is polished rather than
overambitious.
● Use Collaborative Tools: Platforms like Figma, Trello, and
GitHub streamline workflows.
● Test Thoroughly: Judges appreciate a bug-free experience.
● Rehearse the Pitch: Confidence and clarity make a difference.