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Module_1.4

Uploaded by

DURVESH GAWADE
Copyright
© © All Rights Reserved
Available Formats
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Social Network Analysis

Open Elective IV

Presented by : Ms. Drashti S.


Syllabus

Lecture No. Content Duration(Hrs) Self-Study (Hrs)


1 Introduction to Semantic Web 1 1

2 The Social Web- Social Network analysis 1 1

3 Development of Social Network Analysis 1 1

4 The concepts and measures in network analysis 2 2

5 Blogs and online communities 1 1

6 Web-based networks 1 1

7 Applications of Social Network Analysis 1 1

8 Advantages and disadvantages in social networks 1 1


Lecture 7 and 8

- Applications of SNA
- Advantages and Disadvantages of SNA
Applications of SNA
Applications of SNA
1. Sentiment/ Opinion analysis:
• Sentiment analysis studies the subjective information in an expression, that is, the
opinions, appraisals, emotions, or attitudes towards a topic, person or entity.
Expressions can be classified as positive, negative, or neutral.
• For example: “I really like the new design of your website!” → Positive.

2. Text classification:
As a part of sentiment analysis, Text classification describes a general class of problems
such as predicting the sentiment of tweets and movie reviews, as well as classifying
email as spam or not.
Applications of SNA
3. Fake news detection:
• The purpose of the work is to come up with a solution that can be utilized by users to
detect and filter out sites containing false and misleading information.

4. Anamoly Detection:
• Anomaly detection (aka outlier analysis) is a step in data mining that identifies data
points, events, and/or observations that deviate from a dataset's normal behavior.
• Anomalous data can indicate critical incidents, such as a technical glitch, or potential
opportunities, for instance a change in consumer behavior.
Applications of SNA
5. Community Detection :
• Community detection, also called graph partition, helps us to reveal the hidden
relations among the nodes in the network.

6. Recommendation systems :
• A recommender system, or a recommendation system (sometimes replacing 'system'
with a synonym such as platform or engine), is a subclass of information filtering
system that seeks to predict the "rating" or "preference" a user would give to an item.
Advantages of Social Networks
1. Networking without border
2. Instant News and Information
3. Great marketing channel for Business
4. Awareness and Activism
5. Exchange of ideas and Collaboration
6. Stay in touch
Disadvantages of Social Media Sites
1. Addiction
2. Mental Illness
3. Frauds & Scams
4. Misleading Information
5. Cyberbullying
6. Hacking
7. Privacy Issues
Lecture 7 and 8 : Takeaway
Q.1 State some real world applications of SNA.
Q.2 List some advantages and disadvantages of SNA.

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