December 5, 2024

As a data analyst, these reports can help you uncover trends, patterns, and insights about sales
performance, customer demographics, and product profitability. Here are some types of reports you
can create:

1. Total Revenue by Product:

○ Purpose: Identify which products are generating the most revenue.
○ How to Create:
■ Rows: Product
■ Values: Sum of Revenue
■ Optional: Sort the revenue in descending order to highlight top-performing
products.
2. Revenue by Product Category and Sub-Category:
○ Purpose: Analyze revenue across different product categories and sub-categories.
○ How to Create:
■ Rows: Product Category, Sub-Category
■ Values: Sum of Revenue
■ Optional: Expand or collapse categories to focus on specific areas.
3. Profit by Country and State:
○ Purpose: Determine profitability across different regions.
○ How to Create:
■ Rows: Country, State
■ Values: Sum of Profit
■ Optional: Use conditional formatting to highlight regions with high or low
profit.
4. Sales Quantity by Age Group and Gender:
○ Purpose: Understand purchasing patterns based on customer demographics.
○ How to Create:
■ Rows: Age Group, Customer Gender
■ Values: Sum of Order Quantity
5. Revenue Trend Over Years and Months:
○ Purpose: Identify seasonal trends and year-over-year growth.

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Plot 914 Kabaki Plaza, Jahi District, Abuja, Email: [email protected]
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 ○ How to Create:
■ Columns: Year, Month
■ Values: Sum of Revenue
■ Optional: Use a line chart to visualize trends over time.
6. Average Order Quantity by Product:
○ Purpose: Find out which products have higher or lower average order quantities.
○ How to Create:
■ Rows: Product
■ Values: Average of Order Quantity
7. Profit Margin by Product:
○ Purpose: Calculate the profit margin to assess product profitability.
○ How to Create:
■ Rows: Product
■ Values:
■ Sum of Profit
■ Sum of Revenue
■ Calculated Field: Create a calculated field for Profit Margin (Profit
Margin = Profit / Revenue)
8. Total Cost and Revenue by Year:
○ Purpose: Compare costs and revenues annually to assess financial performance.
○ How to Create:
■ Rows: Year
■ Values: Sum of Cost, Sum of Revenue
■ Optional: Add Profit to see net gain per year.
9. Top 10 Customers by Revenue:
○ Purpose: Identify the most valuable customers.
○ Note: Since the dataset doesn't include customer identifiers, you might need
additional data for this report.
10. Sales Distribution by Customer Age:
○ Purpose: Analyze which age groups contribute most to sales.
○ How to Create:
■ Rows: Customer Age or Age Group
■ Values: Sum of Revenue

Address: Suite 307, 308 & 309, 2nd Floor, Phone: 0808-894-3064
Plot 914 Kabaki Plaza, Jahi District, Abuja, Email: [email protected]
Website: https://camlds.org
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11. Revenue by Country and Product Category:
○ Purpose: Determine which product categories are popular in different countries.
○ How to Create:
■ Rows: Country
■ Columns: Product Category
■ Values: Sum of Revenue
12. Monthly Sales Performance:
○ Purpose: Monitor sales performance each month to identify peak periods.
○ How to Create:
■ Rows: Month
■ Values: Sum of Revenue
■ Optional: Filter by Year if you want to see trends over multiple years.
13. Product Performance in Different States:
○ Purpose: Assess how products are performing in various states within a country.
○ How to Create:
■ Rows: State
■ Columns: Product
■ Values: Sum of Revenue or Sum of Order Quantity
14. Gender-wise Profit Analysis:
○ Purpose: Compare profits generated from male vs. female customers.
○ How to Create:
■ Rows: Customer Gender
■ Values: Sum of Profit
15. Sales by Day of the Week:
○ Purpose: Identify which days have higher sales volumes.
○ Note: Since the 'Day' column seems to represent the day of the month, you might
need to extract the weekday from the 'Date' column.
○ How to Create:
■ Add a new column: Use a formula to extract the weekday from the 'Date'
column.
■ In Excel: =TEXT(Date, "dddd")
■ Rows: Weekday
■ Values: Sum of Revenue

Address: Suite 307, 308 & 309, 2nd Floor, Phone: 0808-894-3064
Plot 914 Kabaki Plaza, Jahi District, Abuja, Email: [email protected]
Website: https://camlds.org
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16. Profitability of Product Sub-Categories:
○ Purpose: Determine which sub-categories are more profitable.
○ How to Create:
■ Rows: Sub-Category
■ Values: Sum of Profit
17. Average Unit Price by Product Category:
○ Purpose: Analyze pricing strategies across categories.
○ How to Create:
■ Rows: Product Category
■ Values: Average of Unit Price
18. Order Quantity Distribution:
○ Purpose: Understand the distribution of order quantities.
○ How to Create:
■ Rows: Order Quantity
■ Values: Count of Orders
19. Revenue Contribution by Age Group Over Time:
○ Purpose: See how different age groups contribute to revenue over the years.
○ How to Create:
■ Rows: Year
■ Columns: Age Group
■ Values: Sum of Revenue
20. Cost Analysis by Product:
○ Purpose: Compare the costs associated with each product.
○ How to Create:
■ Rows: Product
■ Values: Sum of Cost

Address: Suite 307, 308 & 309, 2nd Floor, Phone: 0808-894-3064
Plot 914 Kabaki Plaza, Jahi District, Abuja, Email: [email protected]
Website: https://camlds.org
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