In partnership with

UNLOCKING THE FUTURE:

EMBRACING DIGITAL
TRANSFORMATION IN
LOGISTICS
Survey-led report produced
in partnership with CargoWise
2 Unlocking the future: Embracing digital transformation in logistics

CONTENTS
Foreword.............................................................................................................................. 3

Methodology....................................................................................................................... 4

Section 1 Embracing the technological revolution

– how logistics companies are investing......................................................... 5

Section 2 Transforming operations and customer experience

– how logistics companies are gaining a competitive
edge with technology...................................................................................10

Section 3 Navigating successful digital transformation

– the vital role of change management........................................................13

Conclusion.........................................................................................................................16

About CargoWise.............................................................................................................17
3 Unlocking the future: Embracing digital transformation in logistics

FOREWORD
In an era of rapid digital advancement, logistics companies worldwide are recognizing the strategic
imperative of embracing digital transformation. The need for change is now more evident than ever,
especially in light of the valuable lessons learned from recent global disruptions and the pressure
exerted on global supply chains.

Our research explores the importance of embracing a holistic approach to digital transformation
in our industry, and the critical factors necessary to drive successful implementations.

Embracing the technological revolution

Section one of the report delves into the technology investment landscape of logistics companies,
revealing a strong consensus on the need for increased digital capabilities. An overwhelming 82%
of participants reported increasing their technology investments since 2020, underscoring the
belief in the transformative potential of these tools. Supply chain management systems, digital
documentation, and warehouse automation were among the key areas attracting investment.

Transforming operations and customer experience with technology

While the industry progresses towards a technologically advanced future, it is also crucial to address
the challenges and barriers hindering a holistic approach to digital transformation. Section two
sheds light on the need for enhanced visibility in operations and the positive impacts of technology
investments in this area. Overcoming challenges such as a perceived lack of resources and workforce
resistance to change is vital to unlock the full potential of digital transformation.

Navigating successful digital transformation

Finally, section three highlights the critical role of organizational change management in successful
technology implementations. The findings emphasize the importance of comprehensive training,
regular communication, and implementation teams to facilitate a smooth transition. By following
these best practices, companies can navigate the complexities of change and ensure the successful
adoption of new processes and technologies.

We believe collaborative digital transformation holds the key to the future of logistics. By embracing
technology investments and prioritizing customer and employee-centric outcomes, organizations
can unlock their full potential.

Together, we can shape the future of our industry, drive operational excellence, and deliver
unparalleled customer experiences.

Gene Gander
General Manager
CargoWise
4 Unlocking the future: Embracing digital transformation in logistics

METHODOLOGY
A total of 468 logistics and supply chain professionals from around the world were surveyed between
March and April 2023 for this report.

They included logistics solutions providers, manufacturers, 4PL, 3PL and freight teams, retailers,
and other supply chain professionals throughout the North American, Latin American, EMEA,
and Asia-Pacific regions.

The results were anonymized and then analyzed; they showcase a broad cross-section of industry
opinions on the potential for digitalization in the future.
5 Unlocking the future: Embracing digital transformation in logistics

SECTION 1
EMBRACING THE
TECHNOLOGICAL
REVOLUTION – HOW
LOGISTICS COMPANIES
ARE INVESTING
Investment trends: Unveiling the When it comes to your technology investments,
priorities shaping the future of logistics over the last three years, have you:
Today, embracing digital transformation is more than
just a necessity for logistics companies – it is a strategic 9%
imperative. The disruptions experienced in global supply 9%
chains have served as a wake-up call for many in our
industry, compelling organizations to reevaluate their
digital strategies and embrace innovative approaches.

The research suggests the need for increased digital

capabilities is now widely accepted and most logistics 82%
businesses have, in recent years, placed a higher emphasis
on the importance of tech investment to enhance
productivity and efficiency across their business. ● Increased investment: 82%
● Scaled back investment: 9%
● Had no digital business initiatives: 9%

What areas has your company invested in when it comes to digitalization and IT transformation?
70%
64%
60%

50% 48%

40% 39%
35%

30%
23% 23%
20% 17%
13%
10%
2% 2%
0%
Supply chain Digital Warehouse Data analysis Cybersecurity Vehicle Automated Artificial Augmented Blockchain
management documentation automation for inventory tracking order intelligence reality for
systems management systems fulfillment for route maintenance
optimization and repair
6 Unlocking the future: Embracing digital transformation in logistics

Over the next 12 months, do you expect your Commentary:

investment in new IT systems and technology Clearly, the focus of IT investment revolves around key
to be: areas that directly contribute to productivity, efficiency,
and effectiveness. This trend can be attributed to the
5% intensifying competition within the logistics market and
the growing demand from customers for precise and timely
information regarding their shipments. Notably, recent
research conducted by The International Air Transport
45% 50% Association (IATA) affirms that digitalization and cost
reduction were two of the main priorities for shippers
in their supply chain transformation activities, as well
as sustainability (2022 IATA Global Shipper Survey).

Our research shows that the logistics industry is primarily

● Remaining consistent: 50%
investing in supply chain management systems, also known
● Increasing: 45%
as Transportation Management Systems (TMS).
● Decreasing: 5%
A significant majority of participants, representing 64%
of the respondents, are channeling their investments into
As the logistics industry progresses towards a more
this technology.
technologically advanced future, it is useful to understand
the specific areas of digitalization that industry players are The need to navigate the complexities of global supply
investing in. chains – exacerbated by post-pandemic peaks and
normalization, geopolitical events, and a tougher economic
The future of technology investments in the logistics
outlook – has intensified the demand for logistics
industry also holds great promise. As businesses prepare
companies to optimize inventory, improve visibility,
to navigate the next 12 months, there is a clear and strong
and facilitate smoother coordination among stakeholders.
commitment to technological advancement.
This has elevated the significance of robust supply chain
management solutions as the backbone of modern
logistics operations.

With a strong recognition of the power of digitization

in streamlining administrative processes, nearly half
of the participants (48%) in our study have invested in
digital documentation technology. By replacing manual
paperwork and cumbersome documentation with more
efficient digital systems, logistics organizations can not
only reduce costs, but also streamline workflows, reduce
errors, and enable a more seamless information exchange.

The quest for increased efficiency and productivity has

likely propelled 39% of participants to invest in warehouse
automation technologies. With the adoption of automated
systems and smart inventory management solutions,
logistics businesses can optimize warehouse operations,
reduce labor costs, minimize errors, and accelerate
order fulfillment, ultimately leading to improved
customer service.
7 Unlocking the future: Embracing digital transformation in logistics

Beyond the top three areas, investment in data analysis for The lower level of investment in cybersecurity may suggest
inventory management is an emerging trend, attracting an expectation that the technology tools and service
investment by 35% of companies. This underscores the providers they engage with already have built-in security
growing recognition of the transformative power of data- measures. However, it is important to remember that risk
driven decision-making. By harnessing sophisticated cannot be fully outsourced. While selecting technology
analytics tools, logistics organizations gain valuable solutions, suppliers, and partners with proven security
insights into demand patterns, inventory optimization, capabilities is key, logistics organizations must also ensure
and supply chain performance, empowering them to their own systems, processes, and employees are equipped
make more informed decisions. to prevent cyber attacks and breaches, and be prepared to
minimize their impact should they occur.
Surprisingly, our research reveals that only 23% of
respondents have made investments in cybersecurity, This issue is compounded by the industry’s historic
despite the digital interconnectedness of global supply tendency to use different software solutions for each
chains and the ever-present threat of cyber attacks. geography or business function, such as freight
management, supply chain visibility, or warehouse
In the face of increasing cyber threats, safeguarding
operations. While this “best of breed” approach may
sensitive data and ensuring the integrity of digital
initially seem reasonable, it often creates a very complex
infrastructure should be considered of utmost importance.
internal tech landscape with numerous applications
This is particularly crucial given the transportation sector
operating in silos.
experienced a 41% increase in the average number of
cyber attacks in 2022 versus 2021 (Check Point 2023 This fragmented approach poses significant risks and
Cybersecurity Report). challenges for logistics companies. Firstly, the integration
of multiple systems becomes a complicated task, requiring
extensive resources and time. Incompatibilities between
different software systems can result in data discrepancies,
communication breakdowns and operational inefficiencies.

Furthermore, maintaining and managing multiple software

solutions increases the surface area for cyber threats.
Each application requires its own security measures and
updates, making it harder to ensure a robust and consistent
security posture across the entire infrastructure. Any
vulnerability or breach in one system can potentially expose
the entire network, compromising sensitive data, customer
information, and disrupting critical operations.

In contrast, a unified platform allows for a more focused and

comprehensive cybersecurity strategy. With a centralized
database, security measures can be implemented
consistently throughout the system, reducing the risk of gaps
or inconsistencies. This holistic approach can help safeguard
against cyber threats, protects sensitive data, and can ensure
greater compliance with industry regulations.

Finally, despite the widespread media attention and

industry buzz surrounding artificial intelligence (AI) and
augmented reality (AR), our research reveals that only
a small percentage of logistics companies are currently
investing in these technologies.
8 Unlocking the future: Embracing digital transformation in logistics

Bridging the gap: Embracing a holistic Commentary:

approach to digital transformation The good news is that the ongoing investments in
The logistics industry finds itself at a crucial crossroads, technology indicate a strong desire to harness the benefits
where the undeniable necessity of digital transformation is of digitalization. However, almost half of respondents have
more apparent than ever. However, it is interesting to note either individual digital transformation projects scattered
that despite the valuable lessons learned from a global throughout different departments (36%) or don’t know
pandemic and the immense strain on supply chains, many where to start (9%).
digital transformation efforts remain somewhat fragmented
A fragmented approach often results in isolated efforts
and disconnected.
that fail to deliver the full potential of transformation.
The research reveals a disconcerting trend: while there is Worse still, indecision on where to start creates paralysis,
a general understanding of the advantages that digital hindering progress and delaying the realization of
transformation can offer, a collaborative and comprehensive initiatives and investments.
approach across the entire organization is sometimes lacking.
Digital transformation presents three significant
opportunities for logistics organizations to unlock their
Which of the following statements best full potential:
describes the current state of digital 1. By leveraging advanced technologies for greater
transformation within your organization? visibility, organizations can improve operational
efficiency. Real-time data analytics and insights
6% enable more informed decision-making, proactive
9%
problem-solving, and agile responses to changing
36% market dynamics.
17% 2. Through increased automation, logistics organizations
can minimize repetitive tasks, streamline workflows,
and optimize resource allocation. By automating manual
processes such as data entry, inventory management,
32%
and order fulfillment, businesses can reduce errors,
save time, and allocate their valuable resources more
● We have individual digital transformation projects spread across the efficiently. This not only enhances productivity but also
organization: 36%
frees up employees to focus on higher-value tasks and
● We have embarked on a holistic digital transformation journey across
the organization: 32% strategic initiatives.
● We have embraced digital transformation internally and are pushing
the logistics industry to adopt more digital practices: 17% 3. The transformative power of digital technologies extends
● We see the need but don’t know where to start: 9% beyond individual organizations. By embracing digital
● We have no digital transformation plans: 6% transformation, the entire supply chain can benefit from
improved collaboration and coordination. Interconnected
systems, deep integrations and straight-through data
processing enable stakeholders to work together,
THE GOOD NEWS IS THAT THE fostering collaboration and ultimately enhancing
ONGOING INVESTMENTS IN customer satisfaction and business growth.
TECHNOLOGY INDICATE A STRONG
DESIRE TO HARNESS THE BENEFITS
OF DIGITALIZATION
9 Unlocking the future: Embracing digital transformation in logistics

Redefining success: Commentary:

A continued focus on customer and As explored in our 2022 research report, Global logistics:
employee centric outcomes The link between technology and productivity, it is
According to our research, the desired outcomes of digital interesting that more traditional financial metrics – such
investments in the logistics industry have remained as reduced costs – continue to rate slightly lower on
consistent over the last three years, with a focus on respondents’ priority list.
increased operational efficiency and improved
While cost reduction remains a top three priority in 2023,
customer service.
the fact it hasn’t moved higher may indicate the industry’s
The logistics industry recognizes the critical importance comfort with continuing to prioritize ‘value over cost’
of enhancing operational efficiency and elevating customer sentiments in certain aspects of logistics and supply
service standards. The research uncovers key findings chain operations.
that shed light on these priorities and reveal a deeper
Rather than simply reducing costs, the pursuit of
understanding of the industry’s motivations.
operational efficiency is now a growth strategy being
driven by the industry’s commitment to meeting growing
What are the opportunities created by the
customer demands and staying ahead of the competition.
technology solutions you have implemented?
(Rank in order of importance) Reflecting on the past, many logistics companies have
long embraced the “just in time” model to optimize cost
1 Increased operational efficiency efficiency. The thinking was: why burden your business
2 Improved customer experience with excess storage costs and bloated inventories?

3 Reduced costs However, recent macro pressures – from pandemic-related

4 Greater data accuracy supply chain shocks to frosty trade relations and the
aftermath of Brexit – have meant many companies are
5 Streamlined processes
re-evaluating their strategies.
6 Increased collaboration
Specifically, the era of “just in case” has emerged, where
7 Enhanced security
businesses are shifting gear and stocking up to safeguard
8 Improved scalability against supply chains disruptions.

Undeniably, technology can play a pivotal role in helping

to strike a balance between the “just in time” and “just in
case” models.

With advanced digital platforms and tools, companies

can gain unprecedented visibility into their operations,
goods location, and customer demands.

Increasingly, they are no longer left second guessing or

taking shots in the dark. Rather, technology is helping them
make more informed choices, to ultimately minimize waste
and respond swiftly to evolving market conditions.
10 Unlocking the future: Embracing digital transformation in logistics

SECTION 2
TRANSFORMING
OPERATIONS AND
CUSTOMER EXPERIENCE
WITH TECHNOLOGY
Harnessing the power of visibility: A significant portion of professionals in the logistics
How logistics companies are gaining industry recognize the crucial importance of achieving
a competitive edge end-to-end visibility as a top business priority. In fact,
almost one-third (29%) of respondents rate increased
When it comes to efficiency focused benefits, investing in
visibility as their number one supply chain priority, with
visibility tools enables logistics companies to optimize their
78% overall having invested in new visibility technology
operations in several ways.
and tools since 2020.
Real-time tracking and monitoring capabilities deliver better
Delving into the impact of these technology investments,
visibility into the movement of goods throughout the supply
the research sheds light on the positive outcomes
chain. This allows them to identify potential bottlenecks and
experienced by organizations over the last three years.
proactively react and adapt to the situation, resulting in a
better customer outcome.
11 Unlocking the future: Embracing digital transformation in logistics

What do you think the main impact of your Commentary:

technology investment in visibility tools has With the right visibility tools, logistics companies can
been over the last three years? (Rank in order optimize their operations by more effectively allocating
of importance) resources, minimizing delays, and ensuring the speed and
reliability of their services. It's like having a birds-eye view
1 Improved efficiency, accuracy, and scalability
of the entire shipment process.
of our operations
2 Reduced manual processes and improved However, it's important to note that simply having
data integrity additional data or visibility is not enough. That's because
3 Enhanced customer experience extra data, in a world where we are so overpowered with
4 Gathered valuable data for analysis and reporting information, isn’t automatically helpful. Rather, it must
be integrated into a comprehensive system that combines
5 Overall reduction in errors and increased data
accuracy automation and alerts to address specific issues.
6 Enhanced ability to identify areas of improvement This can streamline manual processes, saving valuable time
in our infrastructure and boosting overall efficiency. It also enables companies
7 Greater understanding of our customer journey to detect potential issues in advance, triggering proactive
8 Increased advantage against competitors measures to prevent disruptions. Furthermore, early warning
signs of emerging problems can be identified, enabling
prompt automated actions to minimize their impact.

Importantly, the benefits of visibility extend beyond

VISIBILITY IS ONLY VALUABLE
internal operations and can also play a pivotal role in
IF IT SOLVES A PROBLEM. elevating the customer experience. By providing real-
HAVING VISIBILITY ITSELF IS time tracking information and transparency throughout
ACTUALLY QUITE MEANINGLESS the shipment journey, logistics companies experience a
remarkable reduction in phone calls and emails. This, in
UNLESS YOU CAN USE IT IN A turn, enables employees to focus on higher-value tasks. On
VERY EFFECTIVE WAY TO CREATE the other hand, companies without robust visibility tools
TACTICS AND EXECUTION. find it challenging to compete, as customers increasingly
demand the level of service they have come to expect from
traditional B2C players.
12 Unlocking the future: Embracing digital transformation in logistics

Overcoming challenges: The path Additionally, 34% of respondents expressed concerns

to enhanced supply chain visibility about the return on investment (ROI) associated with
implementing visibility technologies.
While digital transformation brings a multitude of benefits,
the journey towards achieving better visibility in operations This apprehension underscores the importance of
has not been without its obstacles. demonstrating the tangible benefits and value that
these technologies bring to the organization.
According to the research, two key barriers have emerged:
a perceived lack of resources to drive adoption, and Clear communication and showcasing successful
workforce resistance to change. case studies can help alleviate doubts and encourage
investment.
Commentary:
Interestingly, 17% of respondents identified a lack of
Approximately 38% of respondents reported resistance
buy-in from leadership as a hurdle in implementing
from their workforce, which may stem from various factors
visibility technologies.
such as inadequate change management strategies,
concerns about increased workload, or fears of potential This may be linked to the need to show clear ROI.
job redundancies. Leadership support is crucial in driving organizational
change and securing the necessary resources for successful
This resistance highlights the cultural aspect of digital
implementation.
transformation. Employees may be hesitant to abandon
familiar methods in favor of new technologies. Engaging leaders, highlighting strategic importance,
and aligning transformation goals with the overall
Overcoming this resistance requires effective change
business strategy can help overcome this obstacle.
management strategies that address employees' concerns,
provide comprehensive training, and foster a positive
environment for embracing change.

What have been the challenges and barriers in implementing technologies that enabled more
visibility throughout your operations?
60%
53%

50%

40% 38%
34%

30% 28%
25%

20%
17%

10%

0%
Lack of resources to Workforce resistance to No perceived return on Too challenging and Lack of industry No buy-in from
drive adoption change investment complicated collaboration leadership
13 Unlocking the future: Embracing digital transformation in logistics

SECTION 3
NAVIGATING
SUCCESSFUL DIGITAL
TRANSFORMATION
Driving adoption: Best practices for Commentary:
managing change during technology Successful digital transformation involves more than just
implementation a great technology solution. To encourage employees to use
In the ever-changing landscape of digital transformation, the tools requires a wider change management approach
it is crucial to recognize the significant impact of change that includes communication, education, and updated
management on successful implementations. Without procedures. This approach typically includes employee
a well-designed change management framework, training so that they are comfortable with and know how
organizations risk falling behind and missing out on the to use it, clear communication about the reasons and
transformative benefits of enhanced operational efficiency. benefits for moving to the new system, and identifying
early adopters who can be champions to help engage and
To uncover insights into successful change management influence other employees.
practices, the research delved into the actions that
companies should undertake during the process of An overwhelming 77% of respondents emphasized the
implementing new technologies and altering processes. importance of comprehensive training to ensure a smooth
transition. By equipping employees with the necessary
knowledge and skills, companies can mitigate resistance

When it comes to people and change management, what should companies do to help when
changing processes/implementing new technologies?
80%
77%
70%

60%
63%
50%
54%

40% 30%
19%
30%

20%

10%

0%
Provide extensive training Provide regular Have a dedicated team of change Set up a dedicated help Introduce incentives and
on the new processes and updates and feedback managers who are available to desk to provide support rewards to encourage
technologies to ensure a to employees on the provide guidance and support to employees during the employees to embrace the
smooth transition progress of the change during the transition period transition period change
14 Unlocking the future: Embracing digital transformation in logistics

to change and empower their workforce to embrace new meaningful technical guidance. These change managers
processes and technologies. Training programs should bridge the gap between the strategic objectives and
be tailored to individual roles and provide hands-on the operational processes, enabling the realization of
experience to enhance proficiency and confidence. productivity gains that justify the change.

Clearly, effective communication is vital throughout In line with this, over half of the participants (54%)
the digital transformation journey. The survey revealed emphasized the importance of having a dedicated team
that 63% of professionals recognize the significance of of change managers. This team, consisting of change
regular updates and feedback mechanisms. Transparent champions and early adopters, plays a pivotal role in
communication fosters trust, keeps employees engaged, guiding employees through the transition period.
and enables them to understand the progress and impact By understanding employee concerns, providing support,
of the transformation. and ensuring alignment between the change objectives
and the broader team, these change managers help
To maximize the benefits of digital transformation,
facilitate a smoother transition.
it is crucial for leaders to appoint change managers who
possess deep operational knowledge and can provide Finally, recognizing the power of motivation, 19% of
respondents emphasized the value of introducing
incentives and rewards. By acknowledging and
appreciating individuals and teams who embrace the
A WORKFORCE WELL-VERSED IN transformation, organizations create a positive environment
DIGITAL TOOLS AND TECHNOLOGIES that encourages more widespread adoption.

BECOMES A VALUABLE ASSET, Addressing employee concerns:

CAPABLE OF DRIVING INNOVATION, Unlocking the benefits
of learning and certifications
ENHANCING OPERATIONAL
Navigating the realm of digital transformation often
EFFICIENCY, AND DELIVERING generates objections from team members who harbor
EXCEPTIONAL CUSTOMER concerns about adopting new technologies. These
EXPERIENCES concerns can stem from various factors, including a lack
of understanding or the perceived complexity of the
challenges at hand.
15 Unlocking the future: Embracing digital transformation in logistics

The human factor, and potential resistance to change, topics, including new systems and processes, new ways
can not be underestimated. It is critical to address both the to manage and analyze data, good practices to minimize
desire (attitude) and the capability (skills) to change to new cybersecurity risks, and more. By gaining expertise in these
ways of doing things. areas, employees become well-equipped to contribute
effectively to the digital transformation initiatives within
their organizations.
What is the main objection from personnel
in relation to new technologies? eLearning can also help foster a culture of continuous
learning, enabling employees to stay updated with the
3% latest trends, tools, and techniques. By accessing a diverse
6%
range of online courses and resources, organizations
11% empower their workforce to stay ahead of the curve and
41% embrace innovation proactively. Continuous learning not
12% only enhances individual growth but also contributes to the
overall agility and resilience of the organization in the face
of digital disruption.
13%
14% Similarly, certifications hold significant value in the digital
transformation landscape: they provide tangible evidence
● Difficulty in adapting existing processes to the new technology: 41% of an individual's level of expertise in an area, they offer
● Fear of the unknown: 14% pathways for individuals to grow their expertise, and for
● Costs of acquiring and maintaining new technologies: 13% some they provide incentives to continue their learning,
● Lack of understanding of how to use the technology: 12% at little or no cost to their organization. This benefits the
● Too much time required to learn the new technology: 11% organization in the present and it helps build a future-ready
● Concerns about job security: 6% workforce.
● Concerns about privacy and data security: 3%
By equipping employees with the necessary digital skills,
organizations can adapt quickly to emerging technologies,
Commentary:
seize new opportunities, and navigate the ever-changing
A resounding concern (41%) among many employees is business landscape. A workforce well-versed in digital tools
the challenge of adapting old processes to embrace new and technologies becomes a valuable asset, capable of
technology. This underscores the importance of fostering driving innovation, enhancing operational efficiency,
the right workplace cultures and implementing effective and delivering exceptional customer experiences.
change management strategies. This not only creates an
environment in which existing processes can be digitized,
but also one that has the opportunity to rethink and
improve processes to suit today’s business needs and
customers’ expectations.

To overcome these objections and mitigate concerns,

organizations can leverage the power of learning and
certifications. By providing targeted training programs and
coaching, employees can acquire the knowledge and skills
necessary to adapt to new technologies with confidence.

For example, eLearning programs provide employees

with the opportunity to acquire the knowledge essential
to navigate the digital landscape. Through engaging and
interactive online courses, employees can explore various
16 Unlocking the future: Embracing digital transformation in logistics

CONCLUSION
The logistics industry is experiencing a transformational shift, driven by rapid digital advancement and the lessons
learned from recent global disruptions. Our research highlights the opportunities logistics professionals face,
giving valuable insights for a successful digital transformation journey.

Takeaway 1: Move away from silos

While many logistics companies have embarked on digital transformation journeys, there is a need for a more
comprehensive and collaborative approach. Fragmented and disconnected transformation efforts hinder the
realization of technology’s full potential and can increase cyber risk. Organizations should strive for a holistic
approach that spans the entire organization, aligning digital transformation initiatives with strategic goals
and fostering collaboration among different departments and stakeholders.

Call to action: Assess the current state of digital transformation within your organization and identify
opportunities for a more collaborative and comprehensive approach. Encourage cross-functional collaboration,
and ensure that digital transformation initiatives are integrated and aligned with the overall business strategy.

Takeaway 2: Continue to focus on customer and employee-centric outcomes

The desired outcomes of digital investments in the logistics industry remain consistent, with an emphasis on increased
operational efficiency and improved customer service. While cost reduction is important, logistics organizations should
prioritize value over cost and recognize the potential for technology to deliver a wide range of benefits, including
enhanced efficiency, improved data accuracy, streamlined processes, increased collaboration, and enhanced security.

Call to action: Keep customer and employee-centric outcomes at the forefront of your digital transformation
initiatives. Continuously assess the impact of technology investments on operational efficiency and customer
experience. Strive to strike a balance between cost savings and value creation, ensuring that technology
solutions deliver tangible benefits to both the organization and its stakeholders.

Takeaway 3: Embrace continuous learning and adaptation

Digital transformation is an ongoing journey that requires continuous learning and adaptation. Our research reveals
that workforce resistance to change is a barrier in implementing technology solutions. Overcoming this resistance
necessitates a focus on change management and empowering employees with the necessary skills and knowledge
to embrace new technologies and processes.

Call to action: Logistics companies should prioritize continuous learning and development initiatives for their
workforce. By investing in eLearning, certifications, and upskilling opportunities, organizations can equip their
employees with the knowledge and skills needed to navigate digital transformation effectively. Additionally,
fostering a culture of innovation and providing platforms for employees to share ideas and contribute to
process improvements can create an environment conducive to embracing change.

By taking these actions, logistics organizations can not only embrace digital transformation but also unlock the full
potential of technological advancements, drive operational excellence, and stay ahead in the rapidly evolving
logistics landscape.
17 Unlocking the future: Embracing digital transformation in logistics

ABOUT CARGOWISE
CargoWise is a single source, deeply integrated, and truly global platform designed to meet the diverse needs
of the logistics industry.

A highly flexible and feature-rich system, CargoWise delivers powerful productivity, extensive functionality,
comprehensive integration, and deep international compliance capabilities. A cloud-based software platform,
CargoWise enables customers to execute complex logistics transactions and manage their operations on one
database across multiple users, functions, offices, and countries.

CargoWise grows with your company, streamlining your processes, integrating your business with your customers
and partners, and increasing your efficiency, visibility, and profitability at any size. Translated into 30 languages
and operating across currencies, CargoWise offers truly global capabilities for a global industry.

For more information, visit www.cargowise.com