A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP

COMPANIES

CHAPTER 1
INTRODUCTION

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 1

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

1. INTRODUCTION

Sustainable Business Model [SBM] Prior corporate strategies were focused on increasing
owner profits. Stockholders and other internal stakeholders were later added to the list.
Nonetheless, there is still a lack of these business concepts. This is because they don't take into
consideration how a company affects the rest of the world or how those impacts affect the
company itself. What makes a firm sustainable is a holistic approach. No company exists in a
silo; it is a component of a wider ecosystem. It at the very least depends on a delivery chain
and a supply chain. The sustainable value model explains how a business benefits from the
ecosystem. In order for an organization to continue generating value from it, it must consider
its environmental consequences. Whole or holistic business models might be regarded as
sustainable business models as a result. SBMs increasingly consider external stakeholders
including society and the environment. This will change the computation of any value creation
model. The total effect of a company's business operations on external stakeholders must be
considered when calculating the net value that a company generates.1

The Sustainable Business Practices

A company's strategy is communicated through sustainable business models (SBMs). An SBM

highlights the projected effects of any recommended sustainable practices and describes how
a company conducts business. Sustainable business practices are specific activities a company
takes to increase its long-term viability. Common examples include reducing, reusing, and
recycling resources or products. For instance, a business might switch to recycled paper, which
is better for the environment. Even better, switching to digital communications may make it
possible to completely do away with paper. Comparably, moving from single proportion to
bulk food purchases can aid in reducing plastic waste.

1.1 Reasons for using Sustainable Business Model

Society is pressuring business leaders to consider issues beyond shareholder profit. Many
anticipate that enterprises will benefit society and the environment. The only way to achieve
long-term financial success is through sustainable development. SBMs must be woven into the

https://www.bing.com/search?pglt=41&q=SUSTANABLE+BUSINESS+MODEL&cvid=d5d126a3ae064c92b52a4aa1b3442
41e&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQLhhAMgYIAhAAGEAyBggDEC4YQDIGCAQQLhhAMgYIBRA
AGEAyBggGEC4YQDIGCAcQLhhAMgYICBAAGEDSAQg5ODU2ajBqMagCCLACAQ&FORM=ANSPA1&PC=U531

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 2

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

structure of both new and existing businesses. It is the sole means of ensuring long-term
sustainability and survival There are numerous methods to approach the topic of sustainability,
but the most straightforward one that can bring together all stakeholders is as follows:
Businesses that show kindness gain more clients. The 2022 Global Purchasing Green study
states that 68 percent of consumers made purchases in the last six months based on a company's
sustainability credentials, and 86 percent of customers under 45 were willing to pay more for
sustainable packaging. It's acceptable to be transparent about your sustainability objectives and
to market your sustainability. Consumers will enquire, and the friendlier you are with them, the
more probable it is that they will tell their friends what you have discovered.

1.2Bnefits of a Sustainable Business Model

Long-term business concepts are more likely to help businesses prosper. The best way to assure
long-term success is to make sure your firm is sustainable. Social value creation and
environmental protection must go hand in hand with economic expansion. A sustainable
business model finds risks in the present supply and value chain. Then, it applies innovation to
reduce those risks and guarantee prosperity. Adopting an SBM also helps a brand's image
becomes more positive. Concern over how corporations are affecting the environment
worldwide is growing. SBMs are ethical business strategies that benefit society and
shareholders. Customers and potential workers who care about the environment will find them
more enticing as a result.

1.3Working of a Sustainable Business Model:

A company's strategy for earning a profit while also protecting people and the environment
is known as a sustainable business model. It outlines the goods or services the company offers,
the people who will use them, the expenses involved, and the supply and distribution network.
Business growth prospects are substantially impacted by sustainable business models, which
analyze company performance using the triple bottom line of "people, profit, and the planet."
They also actively promote environmental management in a systemic manner.

A traditional business model illustrates how a corporation creates and collects value. It draws
attention to the tactics that a business uses on a daily basis. Examples of this include product
distribution, supply chains, and the acquisition of materials.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 3

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

A sustainable business model guarantees the self-sustainability of a business model. Making

sure waste is minimized or repurposed in the supply chain is one way to achieve this.

For instance, a manufacturing facility might transfer its waste to be used in another sector of
the economy.

1.4Consumer-based Internet Start-ups in Bangalore.

Bangalore is renowned for being the birthplace of modern start-ups. Numerous of these firms
will develop into self-contained unicorns as the new decade begins.

The capital of Indian technology is Bangalore, also referred to as Bengaluru. It is referred as

the Silicon Valley of India and the IT capital of India due to its position as India's primary
information technology (IT) hub. India's inclusion on the list of prime sites for incubators and
the global start-up ecosystem depends in large part on Bangalore. The third-highest number of
IT start-ups in the world is located in Bangalore. Due to Prime Minister Narendra Modi's 'Made
in India' initiative and the focus on start-ups, the city has swiftly become a playground for such
ambitious businesses. Several businesses that began in other countries have started to relocate
here due to the city's favorable work environment and amenities for start-up

1.5Introduction to the SWOC A SWOC:

analysis is a strategic planning technique that may be used to make educated decisions based
on collective input from different stakeholders during the curriculum evaluation and revision
process. A SWOC analysis may be used as an effective framework to explore and clearly define
the strengths, weaknesses, opportunities, and difficulties linked to a current degree programme
or major in the context of curriculum improvement. Conducting a SWOC analysis has the goal
of identifying major areas for improvement in the curriculum. When undertaken in a
collaborative group environment at the beginning of the curriculum assessment process, the
SWOC analysis is very beneficial.

i. Strength

 Global market

The main advantage of an internet start-up is the lack of physical barriers to entry; in other
words, no brick structure or precise boundary is necessary to conduct business. It helps all

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 4

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

businesses to grow to a worldwide level. The growth of global merchants may be aided by the
expansion of geographic retail marketplaces.

 Time saving Internet transactions are unquestionably quick. By eliminating physical

movement, it saves time.

 No time constra

The notion of online transactions being available 24 hours a day, seven days a week
demonstrates that they can be utilised. There are no time limits, so you can go anywhere you
want, whenever you want.

 Price/Product comparison

Every consumer has the right to information in order to make an informed decision. Similarly,
online start-ups provide customers with a place to compare prices and products effectively and
efficiently. It will have a lot stronger ability to bargain effectively and efficiently. It will have
far more negotiating leverage with suppliers than traditional local or national merchants.

 Cost effect

The elimination of a long chain of middlemen, the reduction of the need for physical
infrastructure, and the outsourcing of logistics are all helping small businesses compete with
the big giants.

 Fast exchange of information

The Internet will always provide rapid and accurate information sharing between businesses
and customers, as well as immediate, just-in-time responses.

 Faster buying procedure

The vendor is only a click away from making a purchase. No physical movement is necessary,
and the buyer does not have to search for the correct goods at the right price, which speeds up
the purchasing process.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 5

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

ii. Weakness

 Security

The most significant impediment to the growth of online start-ups is security. Customers have
long felt apprehensive, particularly concerning the payment process’s trustworthiness.

 Fraud

Hackers utilise personal and financial information supplied for trading purposes for their own
personal gain.

 Fewer discounts and bargaining

Discounts are rare in internet stores, and negotiation is impossible.

 Long delivery timing

The work of delivery is frequently outsourced to companies who are unconcerned about the
seller’s schedule. They offer their services whenever it is convenient for them. The delivery
time might sometimes take days or weeks, which is something that no one wants to wait for.

 Limited exposure

Internet start-ups will have no or limited exposure in emerging areas where the internet is not
available.

 Customer’s satisfaction

Between the buyer and the vendor, there is no physical, personal, or direct face-to-face
connection. As a result, there is no way to persuade the consumer.

iii. Opportunities

 Changing trends

People are highly sensitive of their brand. They prefer to buy branded items than anything made
locally. They will not mind ordering through online start-ups if such items are offered cross-
border.

 Increasing number of users

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 6

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

The number of people using the internet on a daily basis is growing. People prefer to purchase
online since it is more convenient.

 High Availability

Business is carried out with each and every click of the mouse. Those who are busy during the
day and cannot spare time for themselves have the option to shop whenever it is convenient for
them, even late at night.

 Wide business growth

Internet start-ups have a broad reach and a long-term ambition. Business was always done in
the gaps. Gap filling is a never-ending process; hence business growth is a never-ending one
as well.

 Advertising

Advertising is less expensive than traditional offline methods.

iv. Challenges

 Competitor

Global competition exists in addition to local competition. Every day, the level of competition
rises. Large corporations have already made forays into this sector. They are instilling habits in
individuals at the expense of their businesses.

 Change in environment, law and regulations

Changes in fashion, food, and trends, as well as changes in legislation and regulations, may
all be detrimental to online start-ups.

 Innovation

Customers nowadays are constantly on the lookout for new items and techniques. Innovation
will always put a strain on the consumer’s wallet, whether it’s in the form of a new product, a
new location, a new promotion, or even a new pricing.

 Privacy concerns – Fears about information being abused result in spam e-mail and identity
theft.

1.6Working of a Sustainable Business Model:

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 7
A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

A classic business model explains how a company generates and captures value. It highlights
the strategies used by a company in its day-to-day operations. Supply chains, material
procurement, and product distribution are all examples of this.

The self-sustainability of a business model is ensured by a sustainable business model. One

way it does this is by ensuring that waste is minimised or repurposed along the supply chain.
A manufacturing plant, for example, might transport its trash to be used in another industry.

1.7Consumer based Internet Start-ups

India’s technology capital. Because of its status as India’s main information technology (IT)
centre, it is known as the Silicon Valley of India and the IT capital of India. Bangalore has a
significant role to play in India’s inclusion on the list of desirable locations for incubators and
the start-up ecosystem around the world. Bangalore, in reality, boasts the world’s third-highest
number of tech start-ups. The city has quickly emerged as a playground for such enterprising
firms, thanks to Prime Minister Narendra Modi’s ‘Make in India’ initiative and the emphasis
on start-ups. The city’s work culture and facilities have made it extremely attractive to start-
ups, and many enterprises that started abroad have begun to relocate here.

1.8 Below are some most famous Sustainable Business Models across the
Consumer Internet Start-ups

1. YULU

Yulu is a mobility platform powered by technology that enables Integrated Urban Mobility
across public and private forms of transportation. Yulu enables seamless, shared, and
sustainable first and last mile connection by utilising Micro Mobility Vehicles (MMV) via a
user-friendly smartphone app. The Yulu platform is simple, resilient, and scalable, and it
supports numerous vehicles and has a single data architecture. Amit Gupta, RK Misra, Hemant
Gupta, and Naveen Dachuri established Yulu in 2017.The firm commenced operations in
Bangalore and Pune in January 2018, followed by Mumbai and Bhubaneswar towards the end
of 2018. They extended to New Delhi in September 2019 and Ahmedabad in March 2020,
reaching six major cities in three years.

2. SWIGGY:

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 8

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Swiggy was started in July 2014 and is India’s largest online food ordering and delivery
platform. Swiggy is situated in Bangalore and operates across 500 Indian locations as of
September 2021. Apart from meal delivery, Swiggy also offers Instamart, an ondemand
grocery delivery service, and Swiggy genie, an immediate gift delivery service. Bundl
Technologies Private Limited is the company that runs Swiggy.

3. FLIPKART:

Flipkart is an Indian e-commerce business based in Bangalore, Karnataka, India and

registered as a private limited company in Singapore. Before expanding into other product
categories such as consumer electronics, fashion, home goods, groceries, and lifestyle
products, the firm first focused on online book sales. Amazon’s Indian subsidiary and
homegrown rival Snapdeal are the main competitors for the service. Flipkart has a 39.5
percent market share in India’s e-commerce business as of March 2017. Flipkart has a
commanding position in the clothes market, thanks to its acquisition of Myntra, and is
“neck and neck” with Amazon in the selling of gadgets and mobile phones. Flipkart also
owns PhonePe, a UPI-based mobile payment service.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 9

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

CHAPTER 2

REVIEW OF LITERATURE
&
RESEARCH METHODOLOGY

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 10

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

2.1 REVIEW OF LITERATURE

Startups refer to organizations that arise with high maneuverability in terms of adapting to
changes in the market, as well as flexibility and dynamism supported by technological tools
that have revolutionized business forms, product concepts and, mainly in the provision of these
services (Kim, 2005; Spender et al., 2017).2

Startups are not just technology companies; but any companies in the process of being set up;
(Hermanson, 2011; Longhi, 2011; Blank and Dorf, 2012; Perin 2016; Kohler, 2016). This type
of entrepreneurship happens more in the area of technology because the costs are lower to
create a software company than an industry. 3

It is worth noting that there is a distinction between a small joint venture and a Startup for the
authors Blank and Dorf (2012). They are not smaller versions of large companies. For these
authors, a start-up company, which is not focused on product or service innovation and,
therefore, dispensed with the risks of uncertainties, is not a startup.

For Padrão and Andreassi (2013), startups aim at the growth in sales to have the return on
investment applied in the product development phase, as it is the way these companies try to
survive in their initial stages.

The acceleration of technological change in a dynamic organizational context emphasizes the

need to develop innovative capacities. From the first to the fourth Industrial Revolution what
is observed is that competitiveness depends less on the adoption of new technologies and more
on the development and effective use of technology to create value (Schwab, 2017).

Based on the concepts presented, it is possible to understand this type of enterprise as those
with a short time in the market, present a business model of the rapid application, economic
growth in a short period, development of products generated from the practice of innovation
and, finally, investment targeting for Research, Development, and Innovation (RD&I). 4

2
Four Steps to Sustainable Business Model Innovation | BCG
3
(PDF) Startups: a systematic review of literature and future research directions | Josenilde M A R I O Janguia -
Academia.edu
4

bing.com/ck/a?!&&p=6f881597d42e075ea8b29c4001052df848dabdc895efb6a7bb3b7d828631e15fJmltdHM9MTcyODk1M
DQwMA&ptn=3&ver=2&hsh=4&fclid=274e4774-1a95-6938-2c1c-

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 11

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Finally, uncertainty and innovation are also characteristics inherent to the development of the
smart industry, which draws attention to the prox imity that startups have with enabling
technologies, assigning them the role of precursors of the technological transition in Brazil,
which leads to the concept of smart startups.

The development of a Systematic Literature Review - RSL, in general, is related to the conduct
of research, directing new paths to be investigated; therefore, it requires pre-defined steps by
the researcher, such as the definition of the research problem; the search strategy, the inclusion
and exclusion criteria, in addition to checking the quality of the selected material (Oliveira,
2007; Sampaio; Mancini, 2007; Tranfield et al., 2003).5

The Scopus database provides an overview of the world’s scientific productions, covering the
areas of social, biological, health, and physical sciences, indexing the most varied academic
titles, conferences, books, among others (ELSEVIER). The WoS database, on the other hand,
is considered interdisciplinary, allows access to abstracts and references in all areas of
knowledge, and covers around 12,000 journals (Coordination for the Improvement of Higher

56b31e956f87&psq=%5cStartups+are+not+just+technology+companies%3b+but+any+companies+in+the+process+of+bein
g+set+up%3b+(Hermanson%2c+2011%3b+Longhi%2c+2011%3b+Blank+and+Dorf%2c+2012%3b+Perin+2016%3b+Kohl
er%2c+2016).+This+type+of+entrepreneurship+happens+more+in+the+area+of+technology+because+the+costs+are+lower
+to+create+a+software+company+than+an+industry.&u=a1aHR0cHM6Ly93d3cubmF0dXJlLmNvbS9hcnRpY2xlcy9zNDE
1OTgtMDIzLTQxOTgwLXk&ntb=1
5
The impact of founder personalities on startup success | Scientific Reports (nature.com)

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 12

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

2.2 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problems. It is conducted

as studying how research is done systematically. The research adopted the following
methodology for the study.

The Research Design Used for the Study The study is explorative as well as comparative in
nature. It intends to explore the customer’s perception on online shopping. A direct survey in
the form of Google Form was used to collect the data for this study

Population Size

Population Size A research population is a well-designed collection of individuals or objects

known to have similar characteristics. In the present study of population was users of online
shopping. There were 500 respondents.

Sample Size

The sample size used for the study is 50. Sample Design A sample design is a definite plan
for obtaining a sample from the given population. The respondents are selected based on
convenient sampling.

Statistical Tools

The data collected through questionnaires were analyzed using simple percentage analysis,
graphs, charts, tables and diagrams.

Source of data

For this study, the data were compiled from primary data and secondary data.

Primary Data

Primary data consists of original information gathered from sample size of 50 respondents.
Secondary Data

Secondary data are those information’s that are already published. For the study the data
collected from secondary sources are; Internet, Websites & Existing research and scholarly
work.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 13

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

2.3 Need of the study

To understand the sustainable business model formulation, implementation and how such
models are articulated. So, that the models have been adopted in Consumer Internet based Start-
up’s. The study focus on the role of Business models in increasing the sustainability along with
model framework, impact on the same success factors at the company context and industry
context

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 14

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

2.4 objective of the study:

• To investigate the effectiveness of the sustainable business models developed, applied, and
assessed by start-up businesses.

• To comprehend how sustainable business models aid in the development of competitive

talents.

 Material and energy efficiency should be maximised.

 ‘Waste’ can be turned into something valuable.

 Rather than ownership, provide functioning.

 Take up the responsibility of stewardship.

 Promote self-sufficiency

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 15

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

2.5 Limitations of the study

There are various Sustainable Business Model Archetypes which are introduces in the
Consumer Internet Start-ups to identify groups of processes and solutions that might help
develop a long-term business model. The goal of these archetypes is to provide a common
vocabulary that can be utilised in research and practise to speed the creation of sustainable
business models.

 Time was a constraint.

 Secondary data was assumed to be true and unbiased

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 16

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

CHAPTER III
DATA ANALYSIS AND INTERPRETATION

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 17

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

3.Analysis of the study:

Much of the present industrial sustainability agenda is defined by eco-innovations,
ecoefficiency, and corporate social responsibility activities. While significant, they are
insufficient to bring about the comprehensive adjustments required for long-term social and
environmental sustainability.

SBMs use a triple bottom line approach and take into account a wide range of stakeholder
interests, including the environment and society. They are critical in generating and executing
corporate sustainability innovation, as well as helping to incorporate sustainability into
company goals and procedures and serving as a significant competitive advantage driver.

Many creative ways to providing sustainability through business models exist, but they haven’t
been grouped together under the umbrella of business model innovation. A wide range of
processes and solutions that can contribute to business model innovation for sustainability
have been discovered through a literature and business practise study. The instances were
gathered and analysed in order to find defining patterns and qualities that may help categorise
them.

Develop scale up solution:

Scaling up is critical, and it may be accomplished by delivering industry-wide sustainable

goods. To reflect this, the archetype’s name was updated to “Sustainable financial goods.”
Sustainable investment funds are one example of this, as they allow customers to participate
and diversify the financing source. As a developing and sustainable scale-up approach for
finance, crowd funding might be a good fit. However, based on this research, banks are now
not prepared to do so, despite the fact that they might have played a crucial intermediate role.

E-Business Sustainable Marketing Strategy

Some researchers in the field of e-business have focused on the changing nature of
customerfirm relationships. The commercialization of e-business has been a particular source
of worry. Pauwels and Weiss (2008) investigate “fee and free” business strategies for digital
content distribution on the Internet. Their research focuses on the effects of a move from a
“free” to a “fee” model on business performance, as well as the function of marketing measures
in accommodating this shift. Scholars have also looked at the effectiveness of Internet
advertising in this area. Clemons (2009) gives an outline of monetizing Internet apps business

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 18

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

concepts. While the majority of attempts to monetize Internet applications targeted at

individuals have focused on natural extensions of traditional media or traditional retailing, he
claims that there are several potential online business models that are not based on advertising
that, given declining advertising effectiveness, may be a better option.

E-Business Sustainable Business Models

Scholars studying e-business as a source of business model research have been primarily
interested in the “gestalt” of companies that engage in (new) Internet-based ways of “doing
business,” as well as the (new) roles that these companies play in their respective ecosystems.
Scholars have defined and depicted general e-business models, as well as constructed
typologies and taxonomies, for this purpose; nonetheless, causal explanation and empirical
testing appear to be secondary concerns. Their primarily descriptive contributions focus on the
concept of value (e.g., value stream, customer value, value proposition), financial elements
(e.g., revenue streams, cost structures), and issues connected to the network architecture
between the company and its exchange partners to varied degrees (e.g., delivery channels,
network relationships, logistical streams, infrastructure). Each of these elements might be part
of a general business model or a point of distinction amongst business model variants.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 19

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.1

1 Age group

Interpretation

From table 3.1 ,it shows that majority of respondents are in age group 18-25 with a majority of
62%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 20

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.2

2 Gender

Interpretation

From table 3.2 ,it is clear that 52% of respondents were male while 45%were females by
analysing this fact ,it can be seen that majority of respondents are male.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 21

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.3

3 Would u think startup company is reduce unemployment

option Frequency %
YES 31 63.3
NO 18 36.7

Source of data : primary data

Interpretation

From the above data table 3.3,it reveals that the respondents finds like to buy again in through
startup company is 63.3%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 22

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.4

4 Are you satisfied by using of startup company

satisfied Frequency %
YES 29 57
NO 21 43

Source of data :primary data

Interpretation

From the above tale 3.4 ,it reaveals that majority of respondents satisfied by using of startup
company of 57%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 23

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.5

5 Are you satisfied with capital of rupees of (10,00,000)

satisfied Frequency %
YES 29 57
NO 21 43

Source of data :primary data

Interpretation

From the above tale 3.5 ,it reveals that majority of respondents satisfied by using of startup
company of 57%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 24

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.6

6 weather revenue increase by the startup companies to the government

OPTION Frequency %
YES 40 80
NO 10 20

Source data :primary data

Interpretation

From the 3.6 shows that the startup company influenced majority of respondents during
pandamic days is 80%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 25

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Table 3.7

7 There any use of startup companies in india

OPTION Frequency %
YES 40 80
NO 10 20

Source data :primary data

Interpretation

From the 3.7 shows that the startup company influenced majority of respondents during
pandamic days is 80%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 26

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

CHAPTER IV

FINDINGS ,SUGGESTIONS

AND

CONCLUSION

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 27

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

4 FINDINGS OF THE STUDY:

1 Majority of respondents are in age group 18-25 with a majority of 62%.

2 52% of respondents were male while 45%were females by analysing this fact ,it can be seen
that majority of respondents are male.

3 The respondents finds like to buy again in through startup company is 63.3%.

4 Majority of respondents satisfied by using of startup company of 57%.

5 Majority of respondents satisfied by using of startup company of 57%.

6 Startup company influenced majority of respondents during pandamic days is 80%.

7 Startup company influenced majority of respondents during pandamic days is 80%.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 28

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

4.2 SUGGESTIONS:

The Start-up Outlook report is an annual report published by InnoVen Capital India & provides
an outlook on the sentiment prevailing in the start-up eco-system through the eyes of founders.
The survey is administered to founders & senior leaders and covers a broad cross-section of
companies from early-stage, growth stage and late stage. It covers wide ranging topics around
funding environment, exits, focus areas, challenges and other aspects that are on the mind of
founders. The 6 th Start-up outlook report was based on a survey conducted with approximately
100 start-up leaders.
Data and figures herein may represent the whole or part of a set of responses to a given question
to account for data completion matters.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 29

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

4.3 CONCLUSION :

From the study it is concluded that the practice of innovation for sustainability is vast but
fragmented with various concepts and there are many potential innovative approaches that may
contribute to business model innovation for sustainability.

The development of Sustainable Business Model (SBM) is currently a main focus to all the
start-ups operating via Internet, but also of high interest to business practitioners and policy
makers. By fostering to Sustainable Business Models these Internet start-ups intend to reduce
the negative ecological and social impact of production and consumption systems, as well as
to address societal challenges such as climate change.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 30

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

References:

 Bocken, N.M.P.; Boons, F.; Baldassaree, B. Sustainable business model experimentation by

understanding ecologies of business models. J. Clean. Prod. 2019, 208, 1498–1512.

 Patzelt, H.; Shepherd, D.A. Recognizing Opportunities for Sustainable Development. Entrep.
Theory Pract. 2011, 35, 631–652.

 Bocken, N.M.P.; Short, S.W.; Rana, P.; Evans, S. A literature and practice review to develop
sustainable business model archetypes. J. Clean. Prod. 2014, 65, 42–56.

 Geissdoerfer, M.; Vladimirova, D.; Evans, S. Sustainable business model innovation: A

review. J. Clean. Prod. 2018, 198, 104–416.

 Stubbs, W.; Cocklin, C. Conceptualizing a “sustainability business model”. Organ. Environ.

2008, 21, 103–127.

 Neumeyer, X.; Santos, S.C. Sustainable business models, venture typologies, and
entrepreneurial ecosystems: A social network perspective. J. Clean. Prod. 2018, 172, 4565–
4579.

Books;

 Appanaiah Reddy, (2010), Business Research Methods, Himalaya publication house.

 Deepak Chawla and Neena Sondhi (2011) Research Methodology Concepts and Cases, Vikas
publishing house Pvt Ltd., New Delhi.

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 31

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

Questionnaire

1 Age group

A 18-25

B 25-35

C 35-45

D 45&above

2 Gender

A Male

B Female

3 Would u think startup company is reduce unemployment

A Yes

B No

4 Are you satisfied by using of startup company

A Yes

B No

5 Are you satisfied with capital of rupees of (10,00,000)

A Yes

B No

6 weather revenue increase by the startup companies to the government

A Yes

B No

7 There any use of startup companies in india

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 32

A STUDY ON SUSTAINABLE BUSINESS MODEL ACROSS THE CONSUMER INTERNET STARTUP
COMPANIES

A Yes

B No

BHEEMI REDDY INSTITUTE OF MANAGEMENT SCIENCE 33