Data Processing
Data Processing
PROCESSING
Data processing :
• Data processing is often
misunderstood as manipulation
or data analysis, but it is much
more than that.
• Multiple decisions are taken based
on the accurate processing of data,
and brands and researchers rely
on data to make actionable
decisions.
• The processing of data in research
is one of the most critical
components of the research
process and can be the difference
between brands being successful
or not.
What is data
processing in
research?
• Data processing in research is the
process of collecting research data and
transforming it into information usable
to multiple stakeholders.
• While data can be looked at in
numerous ways and through various
lenses, data processing aids in proving
or disproving theories, helping make
business decisions, or even advancing
enhancements in products and services.
• Data processing is even used in research
to understand pricing sentiments,
consumer behavior and preferences,
and competitive analysis.
What is data
processing in
research?
• Through this process, research
stakeholders turn qualitative
data and quantitative data from a
research study into a readable
format in the form of graphs,
reports, or anything else that
business stakeholders resonate
with.
• The process also provides
context to the data that has been
collected and helps with
strategic business decisions.
Methods for
data
processing in
research
Methods for data
processing in
research
• Data processing in research is the
collection and translation of a data
set into valuable, usable
information.
• Through this process, a researcher,
data engineer or data scientist takes
raw data and converts it into a more
readable format, such as a graph,
report or chart, either manually or
through an automated tool.
• The researcher will then use this
information to gain insights, solve
problems, make improvements and
ultimately generate better results.
THE THREE
METHODS OF
DATA
PROCESSING
Manual data
processing:
• Through this method, users
process data manually, meaning
they carry out every step without
using electronics or automation
software.
• Though this method is the least
expensive and requires minimal
resources, it can be time-
consuming and has a higher risk of
producing errors.
Mechanical
data processing:
• Mechanical processing involves
the use of machines and devices
to filter data, such as calculators,
printing presses or typewriters.
• This method is suitable for simple
data processing endeavors and
produces fewer errors but is more
complex than other techniques.
Electronic data
processing:
• Researchers process data using
modern data processing software
and technologies, where they feed
an instruction set to the program
to analyze the data and create a
yield output.
• Though this method is the most
expensive, it is also the fastest and
most reliable for generating
accurate output.
Data
Processing
Steps in
Research
Collection of
research data
• Data collection is the primary stage in the
research process.
• This process could be through various
online and offline research techniques and
could be a mix of primary and secondary
research methods.
• The most commonly used form of data
collection is research surveys.
• However, with a mature market research
platform, you can collect qualitative data
through focus groups, discussion modules,
and more.
Preparing
research data
• The second step in research data
management is preparing the data to
eliminate inconsistencies, remove bad
or incomplete survey data, and clean
the data to maintain consensus.
Data-backed decisions
aid brands and The process also helps
This helps to reduce
organizations in making to maintain a very high
costs since decisions are
decisions based on ROI on business
linked to data.
evidence-backed data decisions.
from credible sources.
Easy to store, report and distribute: