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Project Quality Report - DRAFT

WEDR

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Sneha Sreedhar
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25 views5 pages

Project Quality Report - DRAFT

WEDR

Uploaded by

Sneha Sreedhar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Quality Report: Online Jewelry and Fashion Store

Group A - PMAL200

Executive Summary

The "Online Jewelry and Fashion Store" project aims to establish a robust e-commerce
platform, increasing revenue, global reach, and brand visibility. This report details the quality
management strategies employed, including quality objectives, assurance steps, standards,
risk assessment, and corrective action plans, ensuring project success while mitigating risks.

Quality Objectives

The project’s quality objectives are aligned with the goals of creating a reliable, secure, and
user-friendly online platform while adhering to budgetary and timeline constraints.
Objectives include:

 Ensuring Security: Protect customer data through robust cybersecurity measures


(ISO/IEC 27001 compliant).
 Optimizing Usability: Deliver a seamless and intuitive shopping experience,
reducing errors and load times.
 Improving Marketing Efficiency: Achieve a 20-30% increase in sales in the first
year through effective SEO and digital campaigns.

Justification of Objectives

Adherence to these objectives will increase customer trust, enhance satisfaction, and position
the brand competitively in the e-commerce market (Techpacker, n.d.).

Quality Assurance and Control Steps

Assurance Steps

1. Security Audits: Regularly audit the system to identify vulnerabilities and apply
patches.
2. Performance Testing: Evaluate website speed, responsiveness, and load capacity.
3. SEO Optimization: Monitor keyword rankings and adjust marketing strategies
accordingly.
4. Usability Testing: Conduct focus group tests to identify navigation or functionality
issues.

Control Steps
1. Standardized Testing: Employ automated tools for load and security testing
(Maylor, 2010).
2. Feedback Mechanism: Collect user feedback during the soft launch phase to refine
functionalities.
3. Iterative Development: Implement an Agile approach to address issues in real-time.

Quality Assurance and Control Responsibilities

Role Responsibilities
Oversees all quality processes, ensures adherence to
Project Manager
objectives.
Quality Assurance Manager Conducts audits, ensures compliance with standards.
Web Developer Implements technical changes based on test results.
Marketing Specialists Tracks campaign success metrics and adjusts strategies.

Quality Standards

The project follows internationally recognized standards to maintain consistency and quality:

 ISO/IEC 27001: Cybersecurity framework ensuring data integrity and privacy


(Project Management Institute [PMI], 2021).
 E-commerce Best Practices: Includes user-friendly interfaces, secure payment
systems, and mobile optimization.
 SEO Standards: Utilizes industry-recommended keyword strategies and performance
metrics.

Quality Control Testing

Testing criteria are segmented into three phases:

1. Pre-Launch:
o Load testing to simulate high traffic conditions.
o Compatibility testing across browsers and devices.
2. Launch:
o Real-time analytics monitoring for performance issues.
o Security testing to validate encryption protocols.
3. Post-Launch:
o A/B testing of marketing campaigns.
o Continuous monitoring of user feedback and system updates.

Organization Problems and Failures


Potential challenges include:

 Integration Issues: Payment gateway malfunctions due to misconfigured APIs.


 Team Constraints: Limited expertise in advanced SEO tools.
 Marketing Gaps: Ineffective targeting due to inadequate data analysis.

Failures in these areas could lead to delays, increased costs, and reduced user satisfaction
(PMI, 2019).

Risk Assessment

Negative Risk: Cybersecurity Breach

 Cause: Outdated encryption protocols.


 Impact: High financial and reputational loss.
 Likelihood: Medium.

Opportunity: Global Market Expansion

 Cause: Effective localization and marketing strategies.


 Impact: High potential for revenue growth.
 Likelihood: High.

Cost of Failure Analysis

The estimated cost of failure includes:

 Cybersecurity Breach: $30,000 in direct financial losses and potential legal fees.
 SEO Campaign Failure: $20,000 in missed revenue opportunities due to poor
campaign performance.

Root Cause Analysis

Fishbone Diagram

 Technical Causes: Weak encryption, outdated software.


 Process Causes: Lack of standardized testing protocols.
 Market Causes: Poorly targeted ads, inadequate localization.
 Resource Causes: Limited training for staff.

This analysis highlights areas requiring immediate corrective actions (Techpacker, n.d.).

Corrective Action Plan


Cybersecurity Enhancements

 Upgrade encryption to AES-256 standards.


 Conduct bi-weekly security audits and penetration tests.
 Train staff on secure coding practices.

Marketing Optimization

 Implement data-driven targeting strategies.


 Localize campaigns for new markets.
 Use analytics to refine ad spending and measure ROI.

Cost of Conformance

Adhering to quality standards entails an estimated $15,000 in additional costs:

 Security Upgrades: $10,000 for tools and certifications.


 Training Programs: $5,000 for team skill enhancement.

Appendices

Appendix A: Risk Matrix

Risk ID Category Risk Impact Likelihood Risk Score


1 Technical Cybersecurity Breach High Medium 3
2 Market Failure to Reach Target Audience Medium High 3

Appendix B: Root Cause Analysis

References
Maylor, H. (2010). Project management. Pearson Education.

Project Management Institute. (2019). The standard for risk management in portfolios,
programs, and projects. Project Management Institute.

Project Management Institute. (2021). A guide to the project management body of knowledge
(PMBOK® guide) (7th ed.).

Techpacker. (n.d.). Project management in fashion industry. Retrieved from


https://techpacker.com/blog/design/project-management-in-fashion-industry/

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