Interim Report
Interim Report
The study aims to delve into the psychological factors that affected retail investor behavior
during the COVID-19 pandemic, focusing on:
- Examining Changes in Risk Tolerance, Loss Aversion, and Herd Behavior : The
pandemic's market volatility led to significant shifts in risk tolerance, with investors
often becoming more risk-averse. The study seeks to understand these changes,
particularly how loss aversion—a tendency to strongly avoid losses over acquiring
gains and herd behavior, where investors mimic others' actions, became prominent as
uncertainty grew.
- Exploring the Role of Digital and Social Media : The study examines how platforms
like Reddit and Twitter influenced retail investors, particularly regarding herd
behavior and decision-making without fundamental analysis. It evaluates how these
channels affected decision-making dynamics, as online forums became increasingly
central to investor communication and guidance during the pandemic.
- Pandemic Onset and Peak: The onset phase captures immediate investor reactions to
severe market swings and high uncertainty, highlighting short-term cognitive and
emotional responses.
3. Methodology
The study follows a mixed-methods approach, balancing quantitative data (surveys) and
qualitative data (interviews) for a comprehensive view of investor behavior:
4. Research Design
The research design integrates quantitative and qualitative analyses to draw both broad and
personalized insights:
The study uses both primary and secondary data to create a well-rounded analysis:
- Quantitative Data Collection: Online surveys are distributed to retail investors, with
questions on psychological factors like risk tolerance, loss aversion, herd mentality,
and the influence of digital media. The surveys include both structured questions for
statistical analysis and open-ended questions for additional qualitative feedback.
- Qualitative Data Collection: In-depth interviews are conducted with retail investors
and financial professionals. These interviews explore psychological and emotional
responses to the pandemic, including fear of loss, confidence shifts, and dependency
on online communities. Participants are asked to reflect on how their strategies
evolved and how social media influenced their investment decisions.
6. Sampling Method
The study employs convenience sampling due to pandemic restrictions and the urgency of
timely data collection:
Both quantitative and qualitative analysis techniques are used to interpret data: