HPE Partner Ready Program

CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

YOUR WAY TO WIN

Program guide for Solution Provider, Services Partner,
and Service Provider
HPE Partner Ready Program
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

TABLE OF CONTENTS

3 A LETTER FROM ANTONIO

4 HPE STRATEGY

5 HPE PARTNER READY—YOUR WAY TO WIN

6 WHAT’S NEW IN FY21

7 FINANCIAL BENEFITS

8 As a Service

9 HPE FINANCIAL SERVICES

10 MEMBERSHIP BENEFITS AND REQUIREMENTS

11 COMPETENCIES: EVOLVE, BUILD, AND GROW YOUR BUSINESS

12 HPE SALES CERTIFICATIONS

13 HPE TECHNICAL CERTIFICATIONS

14 HPE SALES PRO

15 HPE TECH PRO

16 HPE MARKETING PRO

17 GET CONNECTED

Note: Pages 7 and 10 will print the tab that is selected.

HPE Partner Ready Program Page 3
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

A LETTER FROM ANTONIO

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

At HPE, when we think of our partners, we think about a mutually beneficial relationship
Membership Benefits focused on redefining experiences, unlocking value for customers, and accelerating digital
and Requirements
transformation.
Competencies
We all adapted this year and with your help, we launched new and unique enablement to
Sales Certification help you drive business from anywhere at any time. You provided us with insights that led
us to introduce online tools and experiences, such as HPE Sales Pro. We also drew from your
Technical Certification feedback about the benefits and requirements for the HPE Partner Ready Program.
HPE Sales Pro You’ll find our focus for this fiscal year is to provide you with opportunity and innovation,
partnership and community, differentiation and expertise—all to meet the needs of our
HPE Tech Pro
ever‑changing business environment.
HPE Marketing Pro
My commitment to you is that we will continue to listen, collaborate, and deliver tools to
Get Connected
ensure you’re ready to market, sell, design, deliver, and support customer solutions that
transform the world.

I’m truly inspired by what we’ve accomplished together, and I know that you’ll find this year’s
HPE Partner Ready Program, your way to win.

Antonio Neri
President and CEO, Hewlett Packard Enterprise
HPE Partner Ready Program Page 4
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE STRATEGY

Accelerate your digital transformation,

Quick navigation edge‑to-cloud
A letter from Antonio
The pace of change has never been greater—with years of
HPE Strategy digital transformation now achieved in months. Enterprises are
HPE Partner Ready
reimagining customer experiences, reinventing workplaces,
redefining operations, and reinforcing security to thrive in a
What’s new in FY21 world that is now edge-centric, cloud-enabled, and data-driven.
Financial Benefits As the edge-to-cloud platform-as-a-service company, we help
enterprises accelerate digital transformation with an approach
As a Service that spans technology, people, and economics.
HPE Financial Services

Membership Benefits UNLOCK THE VALUE OF ALL YOUR DATA, EVERYWHERE

and Requirements

Competencies Data is at the heart of everything we do—transforming how enterprises create growth,
optimize operations, and engage and delight clients. From capturing new data at the
Sales Certification edge, to improving data management and portability in the cloud, we help enterprises
bring data together and apply Artificial Intelligence (AI) and Machine Learning (ML) to
Technical Certification accelerate insights. While the majority of enterprises are leveraging AI and ML, 87% of
data science projects don’t make it to production.1 We help clients operationalize the
HPE Sales Pro entire AI/ML and analytics lifecycle, and solve your most data-intensive challenges with
the industry’s leading high-performance computing solutions, all delivered as a service.
HPE Tech Pro

HPE Marketing Pro

REDEFINE EXPERIENCES AND OPERATIONS AT THE
Get Connected
INTELLIGENT EDGE
The data explosion is happening at the edge, where people, devices, data and things
intersect—in factories, hospitals, homes, and workplaces—everywhere we live and
work. The edge is where new digital services are being created to redefine experiences
and operations. By 2022, over 50% of data will be created and processed outside the
data center.2 We help clients create an Intelligent Edge that connects, protects, analyzes
and acts on all of your data, and accelerates insights across your business, edge-to-cloud.

BRING THE CLOUD EXPERIENCE AND OPERATING

MODEL TO ALL YOUR APPS AND DATA NO MATTER
WHERE THEY LIVE
The first wave of digital transformation delivered speed and agility, with cloud as a
catalyst. Yet today, 70% of core business apps still remain outside the public cloud. We
bring the cloud experience to apps and data everywhere they are—in edges, colocations
1
J uly 2019: VentureBeat AI reports 87% of data and data centers—with cloud services that are self-serve, pay-per-use,3 scale up and
science projects never make it into production
down, and managed for you by HPE. We help clients find the right mix of clouds with an
2
Gartner ID G00430091 October 2019
open approach—and modernize applications, streamline container management, and
3
Reserve may apply
gain visibility and control across your entire IT estate—creating investment capacity to
help you free up capital, boost operational and financial flexibility and ensure your talent
can focus on accelerating what’s next for your business.
HPE Partner Ready Program Page 5
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE PARTNER READY—YOUR WAY TO WIN

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements
Win business and meet the evolving needs of your customers with the HPE Partner Ready
Competencies Program.
Sales Certification
Opportunity and Innovation. Grow Differentiation and Expertise.
Technical Certification
your business with HPE’s innovative Leverage world-class sales
portfolio, maximize your competitive enablement, technical resources, and
HPE Sales Pro
edge with our deep knowledge and end-to-end marketing support to
HPE Tech Pro workload experience, and leverage build pipeline, develop solutions, and
HPE incentives and financial services engage your target audience.
HPE Marketing Pro support to capture new opportunities.

Get Connected
Partnership and Community. Enhance your positioning and visibility in the
marketplace while protecting your deals. Access communities, develop relationships,
and build alliances that extend partner capabilities and expand business opportunities.
VISIT THESE LINKS
TO LEARN MORE
ABOUT ADDITIONAL Our ecosystem supports many business models. This guide highlights the following:
HPE PARTNER READY
PROGRAM TRACKS. HPE Partner Ready: Solution Provider
Companies who resell, integrate, and provide value-add hardware, software and services to
Technology Partners customers.
Original Equipment Manufacturers
(OEMs) HPE Partner Ready: Services
Aruba Networking Partner Partners who excel in selling HPE-branded services. Some of these partners deliver services
on HPE equipment as part of HPE Partner Ready: Service Delivery.

HPE Partner Ready: Service Provider

Cloud service providers, managed hosting providers, system integrators, and
services‑capable solution provider.
HPE Partner Ready Program Page 6
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

WHAT’S NEW IN FY21

SOLUTION PROVIDER
Quick navigation
A letter from Antonio
Continuous Learning alignment to HPE Tech Pro
We’re aligning requirements with HPE Partner Ready and HPE Tech Pro for simplified
HPE Strategy management.

HPE Partner Ready International status

International status recognizes partners with the capability to improve ease of
What’s new in FY20 transacting global deals while providing the best customer experience. Open to all
Solution Provider partners with Platinum designation in three or more countries.
Financial Benefits
Solution exam badge for learners
As a Service To acknowledge the work of the individual, we are providing a new “Solution Exam
Badge” by competency to recognize solution exam completion.
HPE Financial Services

Membership Benefits
and Requirements SERVICES PARTNER
Competencies
More-for-More4 Compensation
Sales Certification Full portfolio view compensation framework, versus mix of selling motion (attach and
contracts/renewals) and portfolio (Advisory and Professional Services, HPE GreenLake,
Technical Certification and HPE Datacenter Care). Aligned HPE Partner Ready: Services with HPE Partner
Ready: Solution Provider 1X, 2X, 3X, 5X multipliers.5 Standardizes the program with
HPE Sales Pro higher rebates for strategic value services.

HPE Tech Pro Global Consistency

All geographies now implemented Service Ratio Index (SRI), the global efficiency
HPE Marketing Pro measure that determines PRS medallion level.

Get Connected

SERVICE PROVIDER
“Our relationship Gold partner benefits
with partners is Promotional opportunities with HPE end-customer sales force and assignment of an
built on an open HPE executive sponsor. Market Development Funds (MDF) will be a discretionary
dialogue. We listen benefit for Gold.
to our partners, use
their feedback and Requirements for Gold partners
have them test our initiatives, Identification of executive sponsor, conducting an annual briefing, and quarterly
to ultimately design our joint governance. Creating a JBP, including metrics, revenue targets, and KPIs. Identified
strategy together. We work Partner Marketing and Sales Operations leads.
as a team, and accelerating
our as‑a‑service vision means Silver partner updates
enabling them to embrace Silver partner will no longer have JBP or receive MDF discretionary benefits.
business evolution wherever
they are on their digital
transformation journey, and at
their own pace.”
George Hope
Worldwide Head of Partner Sales,
Hewlett Packard Enterprise 4, 5
Timing of implementation and rates vary by geo
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CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

FINANCIAL BENEFITS

Solution Provider Services Partner Service Provider

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements

Competencies

Sales Certification ACCELERATE PROFIT AND PROTECT YOUR

Technical Certification
MARGINS
HPE Sales Pro HPE has a robust set of financial benefits for partners that
scale with your HPE business growth and start from your
HPE Tech Pro
first dollar with no gates or caps.
HPE Marketing Pro
Partner Compensation Best Price Functionality
Get Connected Rebate model offers higher payouts and Competitive instant pricing—no need to
more growth opportunities. escalate or to shop promotions.

Deal Protection Membership Acceleration

Approved deal registration helps Ability to reach membership
protect partner investments, partner thresholds more quickly through
solution architect time, and provides product multipliers up to 5X or 10%
differentiated pricing not available to revenue attainment for earning
other partners. additional skillsets (Gold and Silver
membership only).
Demo Program
Become a solutions expert with four Market Development Funds
demo program including, owning the Reimburses partner expenses for
equipment, allowing customers to “try executing jointly planned activities
and buy,” running demos online, and that drive mutual growth in strategic
having HPE handle live demos from our markets using HPE products, solutions,
innovation centers.6 and services.

6
Due to COVID-19, all live demos are being held virtually.
HPE Partner Ready Program Page 8
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

As a Service

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements

Competencies
HPE can help you bring the cloud experience to your
Sales Certification
customers
Technical Certification
HPE GreenLake brings the cloud experience—self-serve, pay-per-use, scale up and down,
HPE Sales Pro and managed—to your customers’ apps and data everywhere, in edges, colocations, and
data centers. This enables customers to preserve liquidity, boost operational and financial
HPE Tech Pro flexibility, and free up talent to focus on innovation. With HPE GreenLake, customers can
access new on-premises technologies, such as software-defined infrastructure and all-flash
HPE Marketing Pro
storage, without making a significant up-front investment. Help your customers reduce
business risk with cloud economics on-premises that helps meet their security, privacy,
Get Connected
latency, compliance, and control requirements.

If you are a Services Partner, you can build an HPE GreenLake annuity stream to
create ongoing up-sell opportunities and greater account loyalty. Find out more in the
HPE GreenLake Briefcase.

If you are an HPE Solution Provider or HPE Service Provider, you can gain the agility and
rapid scalability of a cloud solution in your own data center or colocation facility—without
tying up your capital.

HPE is focused on enabling our HPE Partner Ready: Service Provider partners to build and
grow successful businesses. Our strategy is simple: Deliver a set of ready-to-run products,
services, and solutions so you can launch new services quickly, optimize your service
delivery, and differentiate your service offerings to generate new revenue. Learn more about
HPE solutions for Service Provider, technical training, and our market leading portfolio at
Cloud28+.
HPE Partner Ready Program Page 9
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE FINANCIAL SERVICES

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements

Competencies

Sales Certification
WIN MORE. EARN MORE.
Technical Certification
HPE Financial Services helps your customers fund their
transformations and re-imagine their IT investment
HPE Sales Pro strategies, while allowing you to expand your sales
HPE Tech Pro opportunities to include more services-led solutions with
greater margins. Partner with HPE Financial Services
HPE Marketing Pro
(HPEFS) to:
Get Connected

Create financial vitality for customers Streamline with HPE Technomics

• Release capital trapped in legacy • Drive faster and more efficient deals
assets with digital, Omni-channel tools
• Maximize capacity and IT budget • Control and manage your financial
• Achieve freedom to move quickly and deals 24x7
stay agile • Enjoy real-time insights for easy
• Have confidence to be ready for account management
what’s next Learn more

Leverage circular economy thinking

• Ensure customers’ assets and financial plans align to business goals
• Reduce e-waste
• Return equipment to the circle
• Contribute to company sustainability goals
Learn more

In addition to providing incentives for financing deals, HPEFS introduced new incentives for
its lifecycle asset management services. Now partners may earn extra rewards for selling
Asset Upcycling Services and Certified Pre-owned Equipment. Contact your HPEFS partner
manager for more details and how to qualify.
HPE Partner Ready Program Page 10
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

MEMBERSHIP BENEFITS AND REQUIREMENTS

Solution Provider Services Service Provider

Quick navigation
A letter from Antonio HPE an compensates for what partners know and what they
HPE Strategy do. Elevate status through specializations, certifications,
competencies, and satisfying revenue requirements.
HPE Partner Ready
Acquired achievements can be marketed through insignias,
What’s new in FY21 digital badges, and HPE Find a Partner.
Financial Benefits Program tier

As a Service Requirement Business Silver Gold Platinum

Partner agreement Yes Yes Yes Yes
HPE Financial Services
HPE Revenue threshold* $ $$ $$$ $$$$
Membership Benefits Competencies Recommended Incentivized Incentivized Required (1)
and Requirements Sales Certification HPE Entry Level HPE Sales HPE Sales HPE Sales
Competencies Portfolio Rev. Certified—Entry Certified— Certified—
20.41 training Level Solutions Edge‑to‑Cloud Edge‑to-Cloud
or any sales or Edge-to‑Cloud Solutions Solutions
Sales Certification
certification Solutions certification certification
certifications
Technical Certification
Sales Certified Individuals 1 Varies by country* Varies by country* Varies by country*
HPE Sales Pro Technical Certifications N/A ATP ASE ASE + Master ASE

HPE Tech Pro Technical Certified Varies by country* Varies by country* Varies by country*
Individuals
HPE Marketing Pro
Benefits
Get Connected
HPE Partner Ready Portal access including sales & enablement tools, • • • •
marketing campaigns
Partner insignia and HPE Find a Partner listing • • • •
Product & solution training and certification access • • • •
Special pricing access through Instant Pricing • • • •
Deal Registration with Preferential Pricing protection • • • •
Pre-sales and post-sales support • • • •
Demo Program, HPE Solutions and Briefing Centers • • • •
Sales incentives** • • • •
HPE Tech Pro • • • •
HPE Sales Pro • • • •
Account Management** • • •
Market Development Funds (discretionary and initiative based) • • •
Financing programs for partners and customers $ $$ $$$
New Logo and Tech Refresh discount** $ $ $
Rebate across full HPE Hybrid IT portfolio from dollar one with no caps $ $$ $$$
Increased rebate on all HPE focus product lines $$ $$$ $$$$
Partner Advisory and Technical Advisory Boards, Global Partner Summit • • •
Priority access to HPE-generated leads • •
International deal support • •
HPE Executive Access and enablement •
* See regional T&Cs
** Varies by region
HPE Partner Ready Program Page 11
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

COMPETENCIES: EVOLVE, BUILD, AND GROW YOUR

BUSINESS

Quick navigation HPE Partner Ready Competencies

A letter from Antonio
SOLUTION DOMAIN SOLUTIONS
HPE Strategy

Hybrid cloud—Microsoft Azure Stack

HPE Partner Ready

What’s new in FY21 Hybrid cloud—VMware Cloud Foundation™

Financial Benefits Cloud

SDI—Containers
As a Service

HPE Financial Services SDI—VMware® and Hyper-V Virtualization

Membership Benefits
and Requirements
Real-Time Analytics—SAP HANA®
Competencies

Sales Certification Data Scale-out Storage

Technical Certification
Data Protection
HPE Sales Pro

HPE Tech Pro

Intelligent Edge Client Virtualization—Citrix and VMware Horizon®

HPE Marketing Pro

Get Connected As a service HPE GreenLake

Are you ready evolve and grow your business? HPE Partner Ready competencies will give you
and your team the expertise you need to solve IT business challenges as a trusted partner.

HPE Partner Ready competencies are a set of evolving skills aligned with the HPE strategy.
They are designed to help HPE partner companies capture core and emerging opportunities,
and attract and retain customers. Competencies also give partners an opportunity to build
out solution practices in competency areas.

Enhanced position to sell Differentiated offering Promotion of

and deliver HPE solutions in with insignias to solution expertise
Cloud, Data, Intelligent Edge, highlight solution on HPE Find a
and as a service, aligned with practice areas Partner
market demand

To learn more about competencies, review the competency brochure or visit the HPE Partner
Ready Portal Competency page: APJ | EMEA | LAR | NA.

To learn more about Aruba competencies, visit the HPE Partner Ready for Aruba: Networking
competencies page
HPE Partner Ready Program Page 12
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE SALES CERTIFICATIONS

HPE offers a world-class sales certification program

Quick navigation that validates your skills and expertise through a new
A letter from Antonio
and innovative learning format. The learning approach
and content is designed to be engaging, modular, and
HPE Strategy
mobile-friendly for on-the-go sales teams. Understand the
HPE Partner Ready customer’s needs and ask the right questions across all
What’s new in FY21
stages of their journey.

Financial Benefits
SALES CERTIFICATIONS AND TRAINING
As a Service
HPE Sales Certifications equip partners with the questions, skills and knowledge to deliver
the right HPE technologies to customers. For the 2021 fiscal year, several enhancements
HPE Financial Services
have been made including:
Membership Benefits
and Requirements
Training format Accessibility
Competencies A new, innovative enablement approach A modular and on-the-go learning
helps partners quickly align with HPE environment is available via the new
Sales Certification strategies. HPE Sales Pro Learning Center.

Technical Certification
Pricing
HPE Sales Pro Partners can save 66% by purchasing training and assessment for earning a certification
during Q1.
HPE Tech Pro

HPE Marketing Pro

HPE Sales Certifications are highly recommended for all customer-facing partners and help
drive 2X sales-out growth for compliant partner organizations.7
Get Connected With the HPE Sales Certified—Edge-to-Cloud Solutions (2021)8 certification, partners learn
how to identify opportunities from the edge to the cloud. By taking a value-selling approach,
understand which HPE as-a-service solutions will help expand your sales pipeline for
midmarket and enterprise customers.
HPE offers a
broad portfolio HPE Sales Certified—Entry Level Solutions (2021)8 is a product-focused certification that
enables HPE channel partners to identify and qualify sales opportunities in small-to-medium
of certifications, sized businesses for HPE compute, storage, hyperconverged, and networking solutions as
including networking, well as HPE Pointnext Services and HPE Financial Services.
servers, hybrid
HPE Entry Level Portfolio, Rev. 20.41 training8 this free product focused training helps
cloud, storage, sales, partners to identify sales opportunities in small-to-medium size businesses for HPE
and more. compute, storage, hyperconverged, and networking solutions as well as HPE Pointnext
Services and HPE Financial Services.
To learn more about the Sales Certifications and training, visit the HPE Sales Certification
overview page or contact your local Partner Business Manager (PBM).

Instructor-led HPE Sale certification training

Those interested in virtual or in person instructor-led training, should contact their HPE
authorized Learning Partner or distributor. Pricing and exam requirements differ.
7
 ased on internal HPE research, partner organizations
B
that were HPE Sales Certification compliant saw Digital badges are available for all HPE Sales Certifications and are online representations of
a doubling of sales-out growth, year over year,
when compared to partners that were not. a partner’s HPE based knowledge and expertise. Learn more about the HPE digital badge
8
S ales certifications and trainings will be live starting program here.
November 16.
Information on the HPE Sales Certified—Aruba Products and Solutions certification is
available here.
HPE Partner Ready Program Page 13
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HPE TECHNICAL CERTIFICATIONS

HPE offers a full range of certification levels, from foundational

Quick navigation product knowledge to master/expert level expertise. The highest level,
HPE Master Accredited Solutions Expert (Master ASE) is reserved
A letter from Antonio
for individuals who design the largest and most complex customer
HPE Strategy solutions. Within each level, you will find a range of job roles. This
ordered, step-by-step series of levels and roles means that you’ll find
HPE Partner Ready
a direct, efficient entry point into our program. It also means you can
What’s new in FY21 advance along multiple paths.
Financial Benefits
To learn more about the technical certifications, check out the
As a Service HPE technical certifications page, which also includes Aruba
networking certifications.
HPE Financial Services

Membership Benefits HPE Master level:

Master Accredited Solutions Expert
and Requirements Aruba Expert level:
HPE Expert level: Aruba Certified Expert
Accredited Solutions Expert
Competencies
Aruba Professional level:
HPE Professional level: Aruba Certified Professional
Sales Certification Accredited Technical Professional
Aruba Associate level:
Aruba Certified Associate
Technical Certification

HPE Sales Pro

HPE Tech Pro Min.

3–5 years of
experience in
Product Certified level technology area
HPE Marketing Pro Min.
1–3 years of
experience in
Get Connected technology area
Min.
6 months of
experience in
technology area

HPE HYBRID IT TECHNICAL CERTIFICATIONS

84% of surveyed HPE offers a full range of levels, from product focused and foundational level to master
professionals level expertise certifications. The highest level, HPE Master Accredited Solutions Expert
said that their (Master ASE) certifications, are reserved only for individuals who design the largest and
HPE certifications most complex solutions. Within each level, you will find a range of job roles. This ordered,
step‑by‑step series of levels and roles means that you’ll find a direct, efficient entry point into
increased their value our program. It also means you can advance along multiple paths.
with their employer9
HPE digital badges: Your time to shine
Digital badges are online representations of your HPE‑based knowledge and expertise.
9
Survey of HPE certified learners, September 2018. Badges are available for technical and sales certifications. By adding digital badges to your
profiles, you are helping your customers and employers understand and appreciate what
is required to obtain an HPE certification. These achievements differentiate you from other
professionals; and, by promoting your digital badge, you illustrate your skills and knowledge
to others.

To learn more, checkout the HPE digital badge overview.

HPE Partner Ready Program Page 14
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE SALES PRO

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements

Competencies The HPE Pro series is a uniquely partner-driven and holistic

approach to deliver the solutions, skills, and enablement
Sales Certification
programs that further develop your teams, transform
Technical Certification customer experiences, and drive business growth together.
HPE Sales Pro
HPE SALES PRO
HPE Tech Pro
HPE Sales Pro is a new global learning experience that links HPE and partner sales
HPE Marketing Pro professionals to innovative enablement, all in one place.

Get Connected Skills and Portfolio Training

Focused on what to sell and how to sell it, with Portfolio Learning Curriculums and HPE Sales
Pro Learning Catalog.

On-the-Go Learning
Short, engaging modules offered by HPE Sales Pro Learning Center, including videos,
podcasts, and gamification as well as personalized development activities.

HPE Certifications
HPE Sales Certifications are highly recommended for all customer-facing partners and help
equip you with the questions, skills, and knowledge to deliver the right HPE technologies.

Customer Resources and Tools

Customer-facing resources to help you prepare for your next opportunity, along with links to
sales tools you’re using on a daily basis.

With HPE Sales Pro, you have access to fast, easy, and compelling training that meets your
needs—whether you’re at your desk or on the go—so you can select and position the best
HPE solutions for your customers and close the deal.

To learn more, visit HPE Sales Pro at salespro.hpe.com or review the materials in the
HPE Sales Pro Seismic Briefcase.
HPE Partner Ready Program Page 15
CONFIDENTIAL | AUTHORIZED HPE PARTNER USE ONLY

HPE TECH PRO

Quick navigation
A letter from Antonio

HPE Strategy

HPE Partner Ready

What’s new in FY21

Financial Benefits

As a Service

HPE Financial Services

Membership Benefits
and Requirements

Competencies
HPE TECH PRO
Sales Certification
HPE Tech Pro is an exclusive, global technical community for partner solution architects
Technical Certification and HPE presales professionals to work as one team. HPE Tech Pro provides everything
technical professionals need to architect and win with HPE all in one place. Find out more
HPE Sales Pro from the HPE Tech Pro Briefcase on Seismic. Connect, learn, and grow with us by enrolling at
HPE Tech Pro today!
HPE Tech Pro
Technology moves fast, and continuous learning keeps you ahead of the game
HPE Marketing Pro HPE continuous learning keeps technical professionals up to date on the latest and greatest
industry and HPE innovations, so you can bring maximum value to your customers.
Get Connected

Learning paths
Learning paths are concise and comprehensive sets of learning activities covering both HPE
product and solution portfolios. They help partners go from zero to ready on HPE product
and solution innovation to preparing you “just in time” for customer opportunities and/or to
expanding your skills into new areas.

Continuous learning badges

Continuous learning badges are earned by completing selected activities within a Learning Path
that are designed to keep you up to speed on the latest innovation. These badges also help
partners meet HPE Tech Pro and HPE Partner Ready requirements. Badges require periodic
updates as new innovations are released. See the HPE Tech Pro FAQ for additional details.
HPE Partner Ready Program Page 16
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HPE MARKETING PRO

Previously known as the HPE Partner Ready Digital Marketing

Quick navigation Program, HPE Marketing Pro provides holistic digital marketing
A letter from Antonio
enablement to help you advance your end-to-end marketing
effectiveness and deliver world-class, integrated marketing
HPE Strategy
experiences to our joint customers. With easy access to digital
HPE Partner Ready content, rich learning opportunities, and digital marketing
What’s new in FY21
experts, you can create integrated campaigns that span the
buyer’s journey, driving demand, and generating revenue.
Financial Benefits

As a Service Assess your digital marketing

practices through a structured
HPE Financial Services and short online survey.
Take the HPE Marketing
Membership Benefits I want to receive an
and Requirements assessment Pro Assessment and receive
of my company’s digital a customized report that
marketing practices.
Competencies evaluates your company’s digital
I want to
I want to marketing maturity, benchmarks
Sales Certification deliver enhance
my digital it within your country, and
effective integrated
campaigns.
marketing
capabilities.
provides recommendations
Technical Certification
for improvement. Access
HPE PARTNER the Assessment (NA | LAR |
HPE Sales Pro I want to
I want to EMEA | APJ)
engage amplify
HPE Tech Pro my audiences with
my company’s
compelling content. Enhance your digital marketing
social presence.

HPE Marketing Pro skillset and earn accreditation.

The HPE Marketing Pro
Get Connected Academy provides rich learning
opportunities to help you
increase your digital marketing
effectiveness. You can also earn an accreditation badge to highlight your proficiency. Access
learning opportunities (NA | LAR | EMEA | APJ)

Amplify your company’s social presence.

The HPE Social Media Center makes it easy to amplify your company’s social presence with
ready-to-post, customizable social content you can integrate into your marketing campaigns.
Access the Social Media Center (NA | LAR | EMEA | APJ)
For more information: Engage your customers with compelling marketing and solution-related content.
Access the HPE Partner Ready Portal Get access to a wealth of assets appropriate for different types of decision-makers across
(NA | LAR | EMEA | APJ) | Review the the buyer’s journey—all conveniently located in HPE Products & Solutions Now. Leverage
HPE Marketing Pro Seismic Briefcase the HPE Content Syndication tool to automatically stream the latest HPE products and
marketing campaign content direct to your website.
Can’t find what you’re looking for?
Reach out to the HPE Partner Marketing Deliver integrated digital marketing campaigns easily and optimally.
Concierge Access the Digital and Campaign enablement services and resources (NA | LAR | EMEA | APJ) to
activate your integrated digital marketing campaigns. HPE digital marketing campaign blueprints
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and interactive campaign prep kits (NA | LAR | EMEA | APJ) provide guidance about which
tactics and deliverables to use for each campaign along each phase of the buyer’s journey. You
can also engage an HPE Marketing Services Agency (NA | LAR | EMEA | APJ) for support; they
have the marketing and digital expertise to assist you with the planning and execution of your
co-marketing campaigns.
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Sales Certification

Technical Certification
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created by HPE for HPE partners.
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Publish your service offerings in the
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thought leadership with blog articles
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Membership is free and comes with a host
of marketing and business benefits.
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