Adobe Experience Manager

for digital experience management

Adobe Experience Manager is the industry-leading digital experience management solution

for enterprises and midsize organizations. It provides a modern, scalable foundation to
deliver compelling experiences that promote brand engagement, drive demand, and
increase customer loyalty. Experience Manager includes a complete set of tools to create,
manage, and deliver digital experiences across all channels.

Experience Manager addresses the needs of

marketing, business and IT professionals with easy- Key capabilities:
to-use and customizable tools for managing rich
›› Digital asset management and
content and branding, web and mobile sites, single- rich media delivery
page applications (SPAs) and IoT experiences, ›› Web and mobile experience
digital forms, and customer communications to management with analytics and
personalization
meet the demands of distributed global teams. It
›› Content Services for mobile, SPAs, IoT,
also benefits IT by providing a single platform that
and extensible APIs
unifies content management across all channels
›› Digital enrollment and customer
using open technology standards, APIs, shared core communications
services, and Content Services. ›› In-venue screens

With Experience Manager, organizations can ›› Cloud agility and scale

leverage the benefits of the cloud, such as agility ›› Powerful ecosystem for digital
transformation
and scalability, to exceed customer expectations.

The modular capabilities in Experience Manager

let organizations quickly focus on a specific expectations of customers, whether supporting
initiative, like a global website, to increase brand an experience-driven commerce strategy or an
engagement, service customers, and improve omnichannel customer experience initiative that
agility across the business. The solution can grow connects across web, mobile, print, SPAs, and IoT
with your organization to meet the expanding applications as well as in-venue screens.
 Experience Manager enables organizations to deliver a connected and
compelling digital experience across the customer journey—including online
and physical interactions—increasing engagement and driving demand.

Digital asset management keywords, and image recognition technology,

and rich media delivery powered by Adobe Sensei. Rely on a global cloud
infrastructure to optimize the delivery of rich
Experience Manager Assets is a cloud-native, visual experiences across all devices.
customizable, and extensible solution for digital
asset management and dynamic delivery, powered Access digital assets in Experience Manager

by artificial intelligence. Organizations can create, natively from Adobe Creative Cloud—Adobe

manage, deliver, and optimize assets—at scale. Asset Link lets creatives locate and easily repurpose
digital assets stored in the digital asset management
Key benefits include:
(DAM) system. Use Creative Cloud for enterprise
Create, manage, and deliver images, videos, single sign-on to access assets right from within your
3D assets, and more—Bulk upload digital assets Adobe Photoshop, Illustrator, and InDesign apps.
to a single global asset repository, making them
Share, source, and distribute assets
available to marketers, creatives, and worldwide
efficiently—Enable end users, partners, and
business units. Apply asset microservices to turn
resellers to search and download assets, as
complex, CPU-intensive processes, including
well as contribute content back to the DAM
bulk asset ingestion and renditioning, into easy
system, with Brand Portal, a turnkey media
automated workflows. Make assets findable
portal solution. Brand Portal also comes
with search facets, tags, advanced metadata
equipped with accelerated downloads and
management, on-the-fly translation of search
dynamic renditioning. Additionally, developers in

December 2019 | Adobe Experience Manager Product Overview 2

Experience Manager Sites use Connected Assets
to directly access assets in a separate DAM
system built on Experience Manager Assets. Customers report a
366% 3-year ROI with 366%
Provide greater transparency and
Experience Manager Assets.
governance across creative and marketing
“The Business Value of Adobe
workflows—Track asset production from Experience Manager Assets,”
concept through review and approval. Design 2017 IDC White Paper
and execute simple or complex workflows on
individual assets or collections. Perform side-by-
side version comparisons to deliver feedback and Deliver ROI insights with asset analytics—
make informed decisions. Track assets based on usage and performance
over time—including click-through rates
Transform and deliver dynamic media—Publish
and impressions across digital channels. Tie
and transform sets of master assets—including
performance directly to conversion and ROI
images, video, campaign banners, or mixed-media
through an integrated intuitive dashboard.
sets—to deliver interactive customer experiences
that increase engagement and conversion. Reduce For more information on the digital asset
tedious manual tasks using Smart Crop, powered management capability of Experience Manager,
by Adobe Sensei, to automatically crop images visit www.adobe.com/marketing/experience-
and video to maintain the focal point of interest manager-assets.html.
upon delivery to any device.

Experience Manager Assets for digital asset management and delivery.

December 2019 | Adobe Experience Manager Product Overview 3

Web and mobile Easy-to-use responsive website authoring—

experience management Benefit from a modern user interface that

enables responsive design in-context authoring,
Websites are a primary channel that customers optimizes content for search engines, and
use to learn about and engage with brands supports content localization and delivery based
across every stage of the customer journey. Web on context. Author technical communications
content management (WCM) solutions today with XML-based support.
need to make it easy for organizations to allow
multiple authors to add and update content, Mobile content management support—

create content for all devices and screens, Beyond responsive sites, Adobe provides layout,

enable content reuse across all host applications, design, and content variations for different

and then deliver these engaging experiences mobile devices. Leverage reusable Experience

throughout the customer journey, from Fragments across mobile websites, and deliver

awareness to purchase to support. The solution content fragments in a headless manner to

must also be able to grow with organizations as mobile applications using Content Services APIs.

more sites are added, while adhering to brand Analytics foundation and personalization
guidelines and security requirements. foundation—Leverage a unified customer

With Experience Manager Sites, midsize profile augmented by first-, and second-, and

organizations and enterprises can take advantage third-party data sources; reusable experience

of these features: fragments; and a best-in-class personalization

Develop a digital experience strategy—from responsive websites

to a complete digital transformation of your business.

• Digital experiences that

permeate core product and
service experiences
• Strategy and initiatives for
• Enterprise-wide platform
IoT and reimagination of
for digital experience
physical spaces
scenarios across marketing
and service/support • Broader scale of experiences
beyond owned properties to
• Standardization of global
• Foundational WCM entire span of brand’s content
processes across multiple
scenarios with core departments and brands
analytics and targeting
• Center of excellence that
• Quick time to value provides governance TRANSFORMATION OF
and success PRODUCT AND SERVICE
• Content reuse
• Low entry-level costs EXPERIENCE
• Custom experiences
• Center of excellence for applications
that completes many
tasks

MULTICHANNEL, MULTI-GEO
CUSTOMER ENGAGEMENT
RESPONSIVE WEBSITES
Maturity Curve
Adobe Experience Manager

December 2019 | Adobe Experience Manager Product Overview 4

 Content Services
for mobile and IoT
Customers report a applications—and beyond
348% 3-year ROI with 348%
Experience Manager Sites. As digital permeates an exploding number of

IDC Business Value study, physical devices well beyond mobile devices,
February 2018 new types of digital experiences will emerge—
and organizations will need to be able to
design for them. Experience Manager Sites is a
and optimization engine to deliver contextually hybrid content management system (CMS) that
relevant experiences dynamically. Surface supports traditional web and headless delivery.
content insights and activity maps to make This enables brands to deliver consistent, rapidly
actionable decisions during site authoring. adaptable, and personalized content at scale on
customers’ preferred touchpoint throughout the
Global-scale management—Manage tens,
customer journey.
hundreds, or thousands of sites across different
geos. Deliver personalized experiences for Key supporting elements include:
different languages, regions, and customer
Content and Experience Fragments—Define
segments. Efficiently maintain a consistent look
a combination of text, assets, and their layout/
and brand identity using a centralized content
rendition, so they work across all screens and
library. And leverage enterprise-grade security in
devices. Repurpose content and Experience
the cloud to safeguard your investments.
Fragments across any channel to prevent
Faster time to value—Go live faster with out- duplication and inconsistency and promote agility.
of-the-box, production-ready components that
Content Services—Provides tools to define
can significantly reduce development cost and
customizable content models and makes any
time. Easily create visual variations of components
content stored in Experience Manager available
without back-end coding. Leverage archetypes as
through JSON end points to any client. This
a baseline to get started with projects fast. Also,
flexibility powers content for modern web apps
a standard data layer, automated provisioning,
and mobile and IoT applications, while providing
and out-of-the-box reporting tools enable you to
a holistic way to manage customer experience
measure and personalize experiences faster.
content. In addition to visual content, deliver
For more information on Experience Manager audio content to voice channels such as Amazon
Sites, visit www.adobe.com/marketing/experience- Echo or Google Home.
manager-sites/web-content-management.html.

December 2019 | Adobe Experience Manager Product Overview 5

 Experience Manager gives you the ability to truly
manage, deliver, and personalize content across all channels.

Developers

Content Headless
Creators
Custom Front
Ends and
Writer

Analytics and Personalization

HTTP APIs Raw Content Delivery
Content Systems
Practitioner
Creation and Content
Experience Repository
Management Template
Translator Pages, Emails,
Engine and
Digital
Content
Designers Signage
Delivery
Content
Traditional Consumers

Developers

SPA editing—Enable IT to build SPAs using their recommends varying lengths of an article or
choice of front-end development frameworks— paragraph to adapt to different screen sizes
React or Angular—while empowering marketers and context. Smart Layout realigns the page to
to edit in-context, preview, and translate the surface the most engaging content and helps
content on SPA. Improve first-page load time and improve conversion to the next best experience.
SEO with server-side rendering.

Artificial intelligence—Easily create Digital enrollment and

omnichannel experiences with artificial customer communications
intelligence (AI), powered by Adobe Sensei. It For many regulated industries, such as financial
helps you adapt your content so it will look great services, healthcare, and public sector, forms and
on all channels. For example, text summarization documents are an integral part of the customer
experience, supporting high-value, complex
transactions like mortgage applications and

Customers report a benefits enrollment.

379% 3-year ROI with Experience Manager Forms helps organizations

379%
Experience Manager Forms. deliver streamlined application enrollment, process
“The Business Value of Adobe submissions efficiently, and enable personalized
Experience Manager Forms,”
communication across any device or channel,
2018 IDC White Paper
helping you increase conversion and retention.

December 2019 | Adobe Experience Manager Product Overview 6

With the digital forms and customer Ensure consistent and timely responses—
communication capabilities of Experience Submit form data with a robust workflow engine
Manager Forms, organizations can: that connects to existing back-office systems,
business rules, and people, so organizations can
Author user-friendly interactive forms—Author
quickly take action. Connection to web services
forms once and deliver across multiple screens,
enables secure payments or other capabilities.
channels, and formats—even print—with easy-
to-use tools and templates while meeting Section Fragment-based authoring—Create a form or
508 accessibility standards. Include dynamic document fragment, such as a group of fields or a
behavior to guide customers, or prefill parts of the prefilled data field, and use it in any form or docu-
form through configurable data connections with ment. Reuse common components and templates
any back-end system. Add compliant e-signatures to create new forms and documents.
via native integration with Adobe Sign.
Automated forms conversion—Use Adobe
Personalize and streamline customer Sensei to automate the process of converting
communications—Create and generate batches of legacy PDF or XDP files to mobile
personalized, multichannel communications responsive forms for any device in just a few clicks.
to drive engagement and upsell/cross-sell
For more information on Adobe Experience
across both web and print channels. Deliver
Manager Forms, visit www.adobe.com/
based on schedule, in batch, or on-demand
marketing-cloud/experience-manager/forms-
correspondence, and embed interactive, drill-
document-management.html.
down charts across channels.

With Experience Manager Forms, organizations can create and manage

mobile-responsive forms and personalized customer communications at scale.
Business User Experience Customer Experience
Centralized form and document editor and Form portal and location
templates, reusable and cross-channel detection integrated into overall
content, and multidevice preview web or mobile experience

Generate in batch or on-demand Responsive for mobile,

communications and deliver form field validation,
across channels including web, and e-signing via
AUTHOR DISCOVER Adobe Sign
mobile, and print

COMMUNICATE PERSONALIZE
ENROLL
& OPTIMIZE

Form and document analytics, Interactive communications

Automated workflows, processing A/B testing, and personaliza-
PROCESS ENGAGE across channels with visualized
workspace, and reporting plus data tion powered by Adobe
integration framework content such as drill-down charts
Analytics and Adobe Target

December 2019 | Adobe Experience Manager Product Overview 7

In-venue screens Design—Create experiences with a cross-
channel authoring UI, SPA Editor, approval
Brands that want a competitive advantage can workflows, and centralized asset management
harness the power of digital screens to drive that is shared across web and digital signage.
higher in-venue engagement through compelling
experiences that delight and surprise. Bridge your Deliver and schedule—Reliably manage

online engagement and offline experiences with devices, playlists, and content at scale across

in-venue digital screens. Increase revenue due signage networks.

to higher brand engagement through better in- Optimize—Use data-triggered content to

venue experiences. personalize experiences and Adobe Analytics

Experience Manager Screens enables marketers integration to drive usage insights.

and store operations to efficiently design, deliver, For more information on Experience Manager
and optimize experiences on all digital displays, Screens, check out www.adobe.com/marketing-
from interactive kiosks to digital signage, cloud/experience-manager/digital-signage-
leveraging the same platform used to deliver screens.html.
their brand’s web and mobile experiences.

Easily deliver personalized experiences to in-venue digital

signage networks with Experience Manager Screens.

Single Dual Dual

Screen Screen Zone
Adobe Experience Manager Display Display Display

Retail
Your Retail We Retail HQ
Applications United Single
In Store States Screen
Dual United United
Locations Italy Italy
States Kingdom
Screen

Channels United Dual Zone

Kingdom Display Apps Locations Channels Devices

Devices
Retail

Adobe Experience Manager

December 2019 | Adobe Experience Manager Product Overview 8

Cloud agility and scale Scale with business needs—The system
constantly monitors the need for capacity based on
With Experience Manager, midsize and enterprise traffic and automatically scales to ensure optimal
organizations can leverage the benefits of the cloud performance at all times.
to exceed customer expectations. It provides you
with agility to achieve speed to market while being Accelerate time to market—Leverage Cloud

flexible and extensible to meet unique business Manager, a purpose-built yet fully configurable and

requirements. extensible CI/CD pipeline to automate functional

and load testing, and quickly bring up production-
Key benefits include: ready environments to build and iterate on ideas.

Access innovations fast—Enable your teams to Increase developer productivity—Conduct

access product innovations quickly with simplified automated code inspection, testing, and security
and streamlined feature updates, resulting in validation based on Adobe’s engineering best
minimal disruption of service for the marketers. practices for fast releases without compromising

High availability and performance resiliency— quality.

Built-in redundancy and proactive monitoring to API connectivity—Complement existing systems

provide mission-critical service-level availability and external notification channels.
with robust protection against unpredictable
cloud outages.

Security coverage and compliance—Minimize

the risk of security threats with Adobe-backed
security rules based on certifications, including ISO
27001, SOC 2, and ​industry-specific regulations.

December 2019 | Adobe Experience Manager Product Overview 9

Unified solution with powerful ›› Native connection to Adobe Analytics
ecosystem for digital transformation Cloud for accessing rich first- and third-party
user data with unified profile, advanced
Experience Manager is part of Adobe Experience
segmentation, and predictive analytics
Cloud, which offers a set of common capabilities
that equip marketers to share data, insights, context, ›› Adobe I/O that offers APIs, libraries, and
and profiles across Experience Cloud solutions— associated documentation to connect
accelerating time to value and powering integrated Experience Manager with almost any third-
marketing magic. Key features include: party application

›› Native connections to Adobe Marketing Experience Manager also has a large ecosystem of
Cloud (Adobe Target/Adobe Campaign) for implementation partners, developer user groups,
delivering personalized experiences across and comprehensive digital learning resources to
any channel—web, mobile, email, social, fast-track your digital transformation goals:
and SMS

DIGITAL FOUNDATION
SERVICES COMMUNITY SKILLS GUIDANCE
BLUEPRINT
600+ certified Experience League that Developer-focused Adobe Digital Learning Digital maturity
implementation offers guided self-serve tools, training, and Services, training assessment and
partners learning, community, success-driven best and certifications prescriptive guidance
and the ability to practices to speed for success offered by
connect with experts time to value Adobe Consulting Services

About Experience Manager with other Adobe solutions, allowing businesses

to use data insights to deliver targeted content to
Experience Manager allows marketers and
identified segments and transform content into
developers to create, manage, and deliver
engaging, personalized experiences—optimizing
customer-facing digital experiences across
customer engagement and lead generation and
every channel—web, mobile, social, video, in-
accelerating revenue.
store, SPAs, and IoT. The solution spans digital
experience management including web and For more information
mobile, digital asset management, forms, and
www.adobe.com/go/aem
communications. Experience Manager integrates

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