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Lalita Teli

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LALITA TELI

VISUAL MERCHANDISER

BANGALORE 8879520220 lalitateli@gmail.com

Reliable individual looking for a senior position as a Visual Merchandiser with a well‑respected
fashion organization. Enjoys utilizing creativity and critical thinking skills to provide an
appealing and functional layout for increasing store traffic and sales volume.
Over 15 years of strong industry experience primarily in visual merchandising.

As a visual merchandiser, can bring the experience to do strategic display of products in


such a way that it attracts the customers and make them engage in shopping.
Well qualified from premium fashion institutes.

WORK EXPERIENCE

Ace Turtle ‑ (June 2021 ‑ Present)


Lead Brand Experience and VM ‑ LEE ‑ PAN India profile
Handling visual merchandising for all EBO & SIS format for Pan India profile.
EXPERTISE & STRENGTH
Window designing and execution, budgeting, vendor management, merchandise presentation
Conceptualizing and window designing, planning and training, store launches planning, traveling, props developments are part of the profile.
& execution
Knowledge of fashion trends, colors, patterns Samar Lifestyle Pvt. Ltd ‑ (Feb 2019 ‑ Nov 2019)
& textures
Head Visual Merchandising ‑ RUOSH ‑ PAN India profile
Merchandise presentation & training
Handled VM/Window planning & Implementation across Pan India 30 EBO & 140 SIS
Extensive knowledge of styling to choose right
stores for Ruosh, footwear brand at Pan India position. Merchandise presentation and
products for boosting the revenue for the stores
training, store launches planning and set‑ups, material procurement were part of the profile.
Training
Team management
Arvind Lifestyle Brands Limited. ‑ (May 2016 ‑ Jan 2019)
Vendor Management
Head Visual Merchandising ‑ THE CHILDREN’S PLACE ‑ PAN India profile
Budgeting
Handled Pan India position as a Head Visual Merchandiser for an internationally renowned
Co‑ordination with internal cross functions and
kids‑wear brand from USA, THE CHILDREN’S PLACE. I was a brand custodian for 14 EBO
external stakeholders
(approx 3000 sft area with 15000 average merchandise on shop floor at each stores) & 60 SIS
Co‑ordination with parent company teams
( approximate 1500‑2000 merchandise on a shop floor at each location).
based out of different countries I was one of the key players during extensive brand expansion. I was heading a regional and
store VM team.

EDUCATION Celio Future Fashion Ltd. ‑ (Nov 2013 – Apr 2016)


Assistant Manager Visual Merchandising ‑ CELIO ‑ Creative execution profile
PGDM‑Apparel production & merchandising
management School Of Fashion Technology, Handled VM/Window planning & execution across Pan India stores (30 EBO & 140 SIS),
NIFT Affiliated, Pune (June 2006‑Jan 2008) developing & managing vendors, budgeting were a few of the key functions as the part of
the profile. Started career as a regional VM with the company then promoted to a creative,
BHSc in Textile & Clothing
brand standardization and execution role based out of corporate office.
SNDT, Juhu,Mumbai (June 2002 ‑ June 2005)

International Certification in Product Management Levi Strauss & Co. ‑ (June 2011 ‑ Oct 2013)
FLEX Institute of Product Leadership Area Visual Merchandiser ‑ LEVI’S
(Jan 2022 ‑ July 2022) Merchandise presentation, props procurement, training and evaluating VM champs,
Digital product management. UI/UX. new store opening set‑up were key activities done during the tenure. I was responsible
Agile product management. for 30 exclusive outlets based out Mumbai. Got an opportunity to handle West region
Product marketing. for a short while in absence of reporting manager with regard to all VM related activities.

SOFTWARE KNOWN Future Group Central/Brand Factory (June 2008 ‑ June 2011)
Store Visual merchandiser ‑ Brand Factory/Central
Corel Draw Adobe Photoshop Started career as a store visual merchandiser for Pune Brand Factory. Promoted as a store
Adobe Illustrator Adobe XD Figma Visual Merchandiser for Goregaon Central, Mumbai. I was responsible for all store VM
activities window and season launch, local promotion design and execution, vendor and
budget management
LANGUAGES KNOWN
Freelancer ‑ (Dec 2019 till March 2021) done launch projects like Lidkar, Birkenstock,
English Hindi Marathi Branded shoe warehouse in footwear domain and Earthsave catalog design project in apparel
accessory domain as a freelancer.

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