DRAFT

MASTER OF BUSINESS ADMINISTRATION

(Two-Year Full Time Residential Programme)
2021-23 BATCH

PROGRAMME STRUCTURE & SYLLABUS

BIRLA SCHOOL OF MANAGEMENT

IDCO PLOT - 2, GOTHAPATNA, BHUBANESWAR -751029, ODISHA
BIRLA GLOBAL UNIVERSITY

www.bgu.ac.in
Telephone : 0674 -7103001-10

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 TABLE OF CONTENTS

S. No. Title Page No.

1 Introduction 3
2 Programme Structure 9
3 List of Courses 11
3.1 Core Courses 11
3.2 Specialization Courses 12
4 Details of Syllabus 15
4.1 Semester- I Courses 15
4.2 Semester-II Courses 46
4.3 Semester-III Courses 76
4.4 Semester-IV Courses 89
5 Syllabus of Specialization Courses 114
5.1 Marketing 114
5.2 Finance 143
5.3 Human Resource Management 173
5.4 Operations 203
5.5 Banking Technology 236

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 1. INTRODUCTION

MASTER OF BUSINESS ADMINISTRATION (MBA)

Birla School of Management, Birla Global University offers a two year full time residential
Master of Business Administration (MBA) programme. The main aim of this programme is
to prepare the students for managing the business in different sectors of economy in the
VUCA (volatile, uncertain, complex and ambiguous) world. The programme facilitates
learning in theory and practice of different functional areas of management. It equips the
students with appropriate managerial skills and aptitude for various specialized business
operations. The academic programme enables the students to understand the current business
issues and challenges, and manage businesses globally with aid of advanced technology. It
also strives to develop high caliber professionals who devote themselves to effective
management of an organization by achieving excellence with values.

The maximum number of students admitted to this programme is currently 120. The
curriculum is designed as per outcome based learning (OBL) framework so as to make the
academic curricula more practical and well-aligned with the Vision & Mission of the
university. Further, it also consists of all important areas of specialisation that will be
available to the students during the course.

During two years MBA programme students are required to undergo the following:
 Immersion Course
 25 Core Courses
 10 Elective Courses (6 Major and 4 Minor Courses) from Marketing, Finance,
Banking Technology, Human Resources and Operations Management Specialisation
areas
 1 Knowledge Enhancement Course out of a bouquet of courses
 Experiential Learning through Summer Internship, Social Immersion Programme,
Industry visits, Activity based Self Learning, and Live projects.

Definitions:

(i) ‘Academic Programme’ means an entire course of study comprising its programme
structure, course details, evaluation schemes etc. designed to be taught and evaluated in a
teaching Department.

(ii) ‘Course’ means a segment of a subject that is part of an Academic Programme

(iii) ‘Programme Structure’ means a list of courses (Core and Elective) that makes up an
Academic Programme, specifying the syllabus, credits, hours of teaching, evaluation and
examination schemes, minimum number of credits required for successful completion of the
programme etc., prepared in conformity with University Rules and eligibility criteria for
admission.

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(iv) ‘Core Course’ means a course that a student admitted to a particular programme must
successfully complete to receive the degree and which cannot be substituted by any other
course.

(v) ‘Elective Course’ means an optional course to be selected by a student out of given areas
of specialization.

(vi) ‘Credit’ means the value assigned to a course which indicates the level of instruction as
per UGC guidelines.

(vii) ‘SGPA’ means Semester Grade Point Average calculated for the individual semester.

(viii) ‘CGPA’ is Cumulative Grade Points Average calculated for all courses completed by
the students at any point of time. CGPA is calculated each year for both the semesters
clubbed together.

1.1 Duration of Programme

The Two Year programme is divided into four semesters. During the first semester, the
students are provided extensive teaching in a number of core courses. From the second
semester onwards till the fourth semester, the students are required to complete core as well
as specialisation courses. Students pursue their special interests in-depth through a
specialisation offered by the programme. From April to June, students are required to
undertake a Summer Internship Project (SIP). During the fourth semester, apart from core
and specialization courses, a student has to study one of the five knowledge enhancement
courses from bouquet of courses being offered. Besides, about 1400 hours of teaching and
special guest lectures, co-curricular and extra curricular activities are also conducted.

1.2 Programme Objectives:

The objectives of the programme are:

1. To enhance the knowledge and skills of the students in different functional areas of
management to work effectively in business & social organization.
2. To develop a positive attitude, interpersonal and leadership skills of the students
through co-curricular and extracurricular activities.
3. To encourage students for innovative & entrepreneurial ventures.
4. To promote research-oriented project work among students.
5. To build a strong foundation for developing a value-based understanding to handle
corporate social responsibilities affecting all stakeholders.

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1.3 Programme Outcomes:

On successful completion of the programme, students will be able to :

1. Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
5. Communicate effectively in business environment;
6. Develop sensitivity towards the important roles of leadership in managing business in
a socially responsible manner;
7. Formulate and implement innovative and sustainable business interventions.

The courses offered in this programme are meticulously designed, revised and reviewed, at
regular intervals, by the experts from industry and academia incorporating valuable inputs for
learning contemporary management lessons.

1.4 Programme Highlights:

Immersion Programme

The Academic Programme begins with an immersion course covering the basic Principles of
Management, assessment and profiling of students speaking and writing skills in English,
Mathematics, Statistics, Accounting and Economics. Besides, academic sessions, morning
yoga, meditation and various kinds of sports and cultural activities are conducted to make the
students coming from different social and cultural background, understand each other and
build up an environment of teamwork. The special attraction of this programme is theatre
workshop and finally staging of drama by students.

Well-designed and updated Core & Elective Courses

The programme offers twenty five core and 10 elective courses in five areas of
specialisations viz. Marketing, Finance, Banking Technology, HR and Operations
Management. The student has to select 10 electives from two specialized areas only i.e. 6
from major specialization area and 4 from minor specialization area. Core courses in all
Semesters where as specialisation courses are offered from Semester II to Semester IV. An
elective will be offered only when seven (7) or more students opt for it. The student is given
the option to select one compulsory course of two credits from a bouquet courses.

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Experiential Learning Opportunities

Students are provided five components of experiential learning opportunities as integral part
of the MBA programme through Summer Internship (8 weeks), Social Immersion
Programme(one week), Industry visits(4-5 days), Activity based Self Learning(Through out
the programme duration), and Live Projects (7 -15 days).

International Exposure

The opportunities for international exposure are provided to the students of MBA through
International Students’ Exchange Programme to study courses of one Semester at the
globally ranked/ reputed foreign partner universities of BGU, pursuing virtual certification
courses and academic-cum- industry tour programme in a foreign country, besides
participation in international conferences and webinars.

1.4.1 Pedagogy

The pedagogy adopted by the MBA Programme is scrupulously designed to involve

academic seriousness and practical application. The classroom teaching includes sessions by
the qualified and experienced faculty who are known for their dedication to teaching and
research, and industry experience. The students learn about the practical application of
theoretical aspects of management lessons through case study analysis, individual live
projects, group project assignments, and industry visits at different stages of the two year
programme. Moreover, the well-designed 8 weeks summer internship and regular interactions
with industry experts who are invited to deliver special lectures provide students substantial
firsthand experience of the corporate world. The students are also subjected to simulation
exercises, games, quizzes, role plays, etc. in order to develop analytical and decision-making
capabilities.

Following are the some of the prominent methods used in the teaching-learning process of
this programme.

 Lectures:

This is used as one of the important teaching methods as well as an important

pedagogical tool for imparting conceptual knowledge, especially to fresh students.
However, the faculty members make the lectures interactive through discussion. They
often use audio-visual teaching aids to enhance the learning effectiveness among
students. Faculty members also take online classes through different virtual platforms.

 Special Lectures by Industry Experts and Industry Visits:

Industry speaker series and industry visits are integral parts of the MBA curriculum. .
Special lectures by industry leaders are organized regularly. Study visits to various
industries in India and other countries are organized during the programme to
complement classroom learning and bring in a practical perspective to management
educations.

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  Simulations:

Simulations are also used as an important tool to help maximize classroom learning.
The challenges that students face in the decision making process during these
simulation exercises replicate the kind of challenges in decision making they would
be facing later in their corporate life.

 Case Method:

Case studies intend to detail different solution scenarios with quantitative and
qualiatative results. The faculty encourages students to appreciate risk-taking
behaviors and facilitates developing pro-active responses while facing innovative
managerial issues. Students’ opinions are shared and confronted; the decision-making
process is made a part of the student’s learning.

 Role Play:

Role play is a method used for helping student aexplore the issues involved in
complex business situations. Role playing gives them a chance to live the roles and
practice the concepts beforehand. The objective of introducing role plays is to teach
students to think and reflect. A spirit of innovation, achievement and an intellectual
group of students working together with a commitment towards global excellence is
the essence of the programme.

As a part of the regular academic activities, the Birla School of Management conducts
various workshops, guest lectures, panel discussions and seminars in which both students and
faculty participate very actively. Such activities are often organized by the different students
clubs, conduits, including the Marketing, Finance, HR, Operations and Communication
clubs. They are also nominated to participate in seminars and conferences organized by
different institutes and universities, enabling them to acquire relevant knowledge about the
market and management issues through interactions with industry.

1.4.2 Course Reading Materials

Course reading materials which are in the form of text books, cases, articles etc. are made
available to all students. Each student is expected to spend 8 to 10 hours per week studying
these materials before attending the scheduled classes. Online assessments are also
incorporated in the programme to ensure academic rigor and encourage use of technology to
continue learning in adverse situations like COVID-19 pandemic.

1.4.3 Experiential Leaning Programmes

Apart from class room based collaborative learning, students will be offered
following experiential learning courses:
 Summer Internship (6 credits)
 Social Immersion Project (3 credits)
 Industrial Visit (2 credits)

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  Activity Based Self-Learning (2 credits)
 Developing Self for Corporate Readiness (Total 8 credits; 2 credits per
semester)

Summer Internship:

The students have to undergo 8 weeks summer internship in the industry between 15 April-30
June followed by presentation & viva-voce to evaluate students. They are expected to
undertake field projects with utmost seriousness. The report developed during the period
should highlight cross sectional problems, challenges, and suggested solutions etc. on a
chosen domain/topic.

Social Immersion Project:

Students of MBA are required to participate in Social Immersion Projects, which creates a
bridge between classroom learning and real world application. These projects are undertaken
in small groups for a period of one week , designed to provide an opportunity to students for
self-reflection about personal goals and other aspects of one’s life, such as civic
responsibility, social justice, and one’s understanding of poverty and discrimination. These
projects provide students with multiple opportunities for growth and learning beyond the
classroom environment. By working on a social projects with or without support of an NGO
or civil society organizations students experience socio-economic realities of various
communities and situations beyond the classroom. This experience may help students to be
better citizens and broaden their commitments to reflection and action by knowing,
understanding and finding sustainable solutions for social problems. Apart from practicing
the skills learned in the classroom for nurturing relationships and building a better
community, these projects give a social perspective to the students and build their managerial
skills – planning, interpersonal, selling, financial and entrepreneurial skills.

Industrial Visits:

All the students of MBA are required to go for an academic field study in the first year,
which includes planned visit to various functional units of 3-4 companies in India or other
countries. This will be evaluated for two credits as a separate course.

Business Seminars:

Eminent guest speakers from different domain spaces are invited to share their experiences
with the students, and to promote entrepreneurship.

Short Term Live Project :

The objective of Short Term Live Project is to enhance student-industry interaction through
some kind of experiential learning project. The good quality projects contribute to the
employability of the students. Students are encouraged to take up short term projects at their
own initiative as per the guidelines issued by the school. They are permitted to
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undertake short term projects with business firms during Semesters II and IV. Faculty
member are engaged to provide mentoring support to the students for these projects.

Activity Based Self-Learning(ASL)

This course is designed to make it fully practical in nature,in which students are espected to
learn management skills by organizing and participating in various co-curricular activities
and working in teams. A student is expected to spend about 180 hours in such activities
during two years MBA programme. Continuois assessment of their contribution to and
learning from the activity shall be done every Semester. It helps students apply the
management principles while organizing various events in real situations. It aims at bringing
overall improvement in personality and leadership abilities of students and nurturing
competitive spirit and positive attitude among students.

2. PROGRAMME STRUCTURE OF MBA (2021-23 BATCH)

SUBJECT & CODE CREDIT

A IMMERSION COURSE
Understanding Self
Principles of Management
Oral Proficiency for Managers Non-
Basic Financial Accounting Credit
Economics

B SEMESTER-I
BM-101 Accounting for Decision Making 3
BM-102 Managerial Economics 3
BM-103 Marketing Management 3
BM-104 Organizational Behaviour 3
BM-105 Statistics for Management 3
BM-106 Business Communication 3
BM-107 Management Information System 3
BM-108 Social Immersion Project 3
BM-109 Leadership and Change Management 3
BM-110 Developing Self for Corporate Readiness-I 2
Total Credit Semester-I 29
C SEMESTER-II
BM-201 Human Resource Management 3
BM-202 Cost and Management Accounting 3
BM-203 International Business from Macro Perspective 3
BM-204 Financial Management 3
BM-205 Strategic Marketing 3
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 BM-206 Production and Operations Management 3
BM-207 Advance Business Communication 3
BM-208 Decision Modelling and Optimization 3
BM-209 Developing Self for Corporate Readiness-II 2
BM-210 Excel Modelling 3
Elective – I 3
Elective- II 3
Total Credit Semester - II 35
D SEMESTER-III
BM-301 Responsible Business 3
BM-302 Design Thinking & Entrepreneurship 3
BM-303 Artificial Intelligence and Deep Learning 3
BM-304 Developing Self for Corporate Readiness-III 2
Elective – III 3
Elective – IV 3
Elective – V 3
Elective – VI 3
Elective- VII 3
BM-305 Summer Internship Project 6
Total Credit Semester - III 32
E SEMESTER-IV
BM-401 Strategic Management 3
BM-402 Business Law & IPR Management 3
BM-403 CAPSTONE Business Simulation 2
BM-404 Developing Self for Corporate Readiness – IV 2
Elective – VIII 3
Elective – IX 3
Elective – X 3
BM-405 Industrial Visits 2
BM-406 Activity Based Self-Learning 2
KNOWLEDGE ENHANCEMENT COURSE
2
(SELECT ONE)
BM-407 Element of Basic Econometrics
BM-408 Marketing Analytics
BM-409 Leadership and Communication
BM-410 Advanced Entrepreneurship
Total Credit Semester -IV 25
TOTAL CREDITS 121

Notes: 1.Teaching hours of the credit courses shall be as per the UGC Guideline;

2. A student has to select 10 electives from two specialized areas only i.e. 6 from major specialization
area and 4 from minor specialization area, A list of elective courses is mentioned below
specialization wise. An elective will be offered only when seven (7) or more students opt for it.

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3. LIST OF COURSES

3.1 Core Courses

BM-101 Accounting for Decision Making

BM-102 Managerial Economics

BM-103 Marketing Management

BM-104 Organizational Behaviour

BM-105 Statistics for Management

BM-106 Business Communication

BM-107 Management Information System

BM-108 Social Immersion Project

BM-109 Leadership and Change Management

BM-110 Developing Self for Corporate Readiness-I

BM-201 Human Resource Management

BM-202 Cost and Management Accounting

BM-203 International Business from Macro Perspective

BM-204 Financial Management

BM-205 Strategic Marketing

BM-206 Production and Operations Management

BM-207 Advance Business Communication

BM-208 Decision Modelling and Optimization

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 BM-209 Developing Self for Corporate Readiness-II

BM-210 Excel Modelling

BM-301 Responsible Business

BM-302 Design Thinking & Entrepreneurship

BM-303 Artificial Intelligence and Deep Learning

BM-304 Developing Self for Corporate Readiness-III

BM-401 Strategic Management

BM-402 Business Law & Intellectual Property Right (IPR) Management

BM-403 Capstone Business Simulation

BM-404 Developing Self for Corporate Readiness – IV

BM-407-BM 410 Knowledge Enhancement Course

List of Electives Courses (Specialization Area wise)

MARKETING
BM-M01 Services Marketing
BM-M02 Sales and Distribution Management
BM-M03 Customer Relationship Management
BM-M04 Digital Marketing
BM-M05 Brand Management
BM-M06 Retail Management
BM-M07 Bottom of Pyramid Marketing
BM-M08 Consumer Behaviour
BM-M09 B2B Marketing

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BM-M10 International Marketing
FINANCE
BM-F01 Financial Product, Services & Financial Markets
BM-F02 Management of Banks & Financial Institutions
BM-F03 Investment Management
BM-F04 Financial Report Analysis & Valuation
BM-F05 Retail Banking & Insurance
BM-F06 Derivatives and Risk Management
BM-F07 International Financial Management & Project Finance
BM-F08 Social Banking & Microfinance
BM-F09 Corporate Taxation
BM-F10 Management Control System
HUMAN RESOURCE
BM-H01 Learning & Development
BM-H02 Industrial Relations and Labour Laws
BM-H03 Managing People and Performance in Organizations
BM-H04 Employee Health and Well Being
BM-H05 Acquisition, Retention & Engagement
BM-H06 Strategic HRM
BM-H07 Compensation Management and HR Metrics
BM-H08 HR Analytics, Tools and Techniques
BM-H09 International HRM
BM-H10 Human Resource Development: Strategies and Systems
OPERATIONS
BM-O01 Supply Chain and Logistics Management
BM-O02 TQM for Business Excellence
BM-O03 Service Operations Management
BM-O04 Operations Strategy
BM-O05 Sustainable Operations Management
BM-O06 Predictive Analytics and Big Data
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BM-O07 Technology, Innovation and New Product Development
BM-O08 System Optimization and Management Science
BM-O09 Project Management
BM-O10 World Class Manufacturing
BANKING TECHNOLOGY
BM-B01 Banking Principles and Practice
BM-B02 Artificial Intelligence and Banking Functions
BM-B03 Digital Customer Management System
BM-B04 Payment System and UPI
BM-B05 Big Data Analysis
BM-B06 Distributed Ledger Technology & BlockChain
BM-B07 Financial Product & Services
BM-B08 Financial Institutions & Markets
BM-B09 Modelling and Design Lab
BM-B10 Chatbots and Robotic Process Automation

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 4. DETAILS OF SYLLABUS

B SEMESTER-I
BM-101 Accounting for Decision Making 3
BM-102 Managerial Economics 3
BM-103 Marketing Management 3
BM-104 Organizational Behaviour 3
BM-105 Statistics for Management 3
BM-106 Business Communication 3
BM-107 Management Information System 3
BM-108 Social Immersion Project 3
BM-109 Leadership and Change Management 3
BM-110 Developing Self for Corporate Readiness-I 2
Total Credit Semester-I 29

Course Accounting for Decision Making

Name

Course BM-101
Code

Course 3
Credit

Semester I

Course At the end of the course, the students will be able to :

Objectives  Develop understanding of financial statements and utility of the

financial statement to stakeholders.
 Analyse financial statements for decision making and performance.
 Make better judgment by utilizing analytical and pragmatic
decision-making tools of accounting.

Course At the end of this course students will be able to

Intended
Learning CILO 1: Demonstrate an understanding of fundamental Accounting
Outcomes
concepts and principles.

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 CILO 2: Analyse corporate accounting using traditional methods.

CILO 3: Apply the concept of IFRS for preparation of financial

statement.
Pre- Immersion Programme
Requisite

Course Module I
Outline Overview of Accounting; Accounting Equation; Accounting Process; Trial
Balance Preparation of Financial Statements; Accounting Policy Choice:
Fair Value Accounting, Income Measurement and Revenue Recognition,
Inventory Valuation, Depreciation, Intangible Assets; Deferred Taxes;
Consolidation of Financial Statements; Off-balance sheet Items; Ethical
Issues. Cash accounting & accrual accounting systems

Module II
Corporate Accounts specially share capital & debentures

Module III
Financial Statement Analysis including Cash Flow Statement

Module IV
Statement of Changes in Working Capital, Revised Reporting Guidelines
for Financial Statements, CMA Data Analysis , CDR

Module V
Introduction to Indian Accounting Standard. IFRS overview, Creative
accounting, Major accounting frauds and Forensic Audit
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,
Short Term Project): 50 marks

End-Term Evaluation : 50 marks

References Text Books:

 Narayanaswamy, R. (2017). Financial Accounting: A Managerial

Perspective. PHI Learning Pvt. Ltd..
 Ramachandran, N., & Kakani, R. K. (2020). Financial Accounting
For Management|. McGraw-Hill Education.

Reference Books:

 Anthony, R. N., & Reece, J. S. (2017). Accounting: Text and

Cases, Richard D. Irwin.
 Gupta, A. (2011). Financial Accounting for Management: An
Analytical Perspective. Pearson Education India.
 Maheshwari, S. (2014). Management Accounting And Control,
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 Vikas Publications

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
1. CILO1 Lecture and discussion Active learning 2
through small cases and application
with the help of
small group
exercises, quiz
2. CILO2 Lecture, presentation Case analysis, 4
and activity. Topics Exercise and
for short term projects Presentation
to be given.
3. CILO3 Lecture, Case analysis, Case analysis and 3
role play and activity designing some
games

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended

Learning Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √ √ √
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CILO 3 √ √

Total 1 2 1 1

Programme Intended Learning Outcome Details:

PILO 1: Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;

PILO 2: Understand and communicate economic, social, legal, ethical and global aspects of business;

PILO 3: Conduct research and use analytical & critical thinking skills for data-based decision making;

PILO 4: Develop self and others effectively in a team environment for the achievement of
organisational goals;

PILO 5: Communicate effectively in business environment.

PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner.

PILO 7: Formulate and implement innovative and sustainable business interventions.

Course Name Managerial Economics

Course Code BM-102

Course Credit 3

Semester I
Course The objectives of this course are:
Objective  To introduce the students to the demand and supply forces in
the economy.
 To sensitize students about the implications of different
companies’ product positioning strategy.
 To highlight the interaction of government and market forces
in the economy.
 To equip students with the ability to critically analyze
production and market strategies of firms in various industry.
Course Upon successful completion of the course a student will be able to:
Intended
Learning
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Outcome CILO1: Explain the roles of managers in firms and what and how
the internal and external decisions to be made.
CILO2: Analyze the demand and supply conditions and assess the
position of businesses.
CILO3: Apply the concepts of cost, nature of production and its
relationship to costs.
CILO4: Evaluate competition strategies, including costing, pricing,
product differentiation, and market environment, according
to the natures of products and the structures of the markets.
Pre-Requisite Students must come prepared to the class by going through the
assigned cases and relevant chapter/s of the prescribed text book.
Course Outline Module I
Principles of Economics
Demand and Price: Consumer choice, Law of diminishing marginal
utility; Indifference Theory, Elasticity of demand, Price, income and
cross elasticity, Factors determining elasticity of demand, Demand
forecasting.

Module II
Behaviour of Firms and Industry
Production and Cost structure of firms: Fixed and variable inputs;
production function; total, average and marginal products; Production-
possibility frontier, Long run and short run costs of production;
Economies of scale and the shape of the long run average cost.

Module III
Market Competition and Profit Maximization
Forms of market structures: Perfect Competition, Equilibrium of the
firm and the industry in the short and the long runs. Monopoly
Market Structure, Comparison of pure competition and monopoly,
Monopolistic Competition and Oligopoly.

Module IV
Business Innovation
Theory of Profit, Economies of Scale, Game Theory Models;
Innovation in Business, Asymmetric Information, Use of Calculus in
Price and Output Decision

Module V
Government and Industry
Business Ethics and Profits, Global Start Ups, Break Even Analysis
(Volume, Cost, Profit) and Business expansion

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

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 Suggested Text Books:
 Salvatore, D. and Rastogi, S., (2020), Managerial Economics:
Readings:
Principles and Worldwide Applications, 9th edition , Oxford
Higher Education
Reference Books:
 Mankiw, G. (2019), Principles of Microeconomics, 6th Edition,
Cengage

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 4
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 3
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 5
studies, presentation activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

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CILO 2 √ √ √

CILO 3 √ √

CILO 4 √ √ √ √

Total 3 3 1 2 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Marketing Management

Course Code BM-103

Course Credit 3

Semester I
Course The objectives of the course are:
Objective  To introduce the concepts, strategies, challenges and
opportunities involved in marketing of products and services.
 To highlight the foundation of 4P of marketing mix and
evolution of marketing mix in modern era.
 To appreciate the emerging marketing trends and consumer
behavior

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Course After undergoing the course, a student will be able:
Intended
Learning CILO1: To understand the concepts and philosophies of marketing.
Outcome CILO2: To explain the product mix and pricing strategies.
CILO3: To choose channel alternatives for designing Omni-channel
strategies.
CILO4: To identify tools of promotion for formulation of IMC
strategies.
CILO5: To identify strategies to enter global market.
Pre-Requisite
Course Module I
Outline Introduction to Marketing & Product strategy:
Nature and scope of marketing, Marketing concepts, Marketing
philosophies, Product characteristics, classifications, PLC , New
Product Development, Managing Brands, Creating Brand Equity,
Designing and Managing Services.

Module II
Developing Pricing Strategies:
Pricing Objectives and process, Selecting a Pricing Method,
Promotional Price and Price War

Module III
Designing & Managing Marketing Channels:
Channel Functions and Flows, Channel Alternatives, Channel
Integration, Channel conflict, Cooperation and Competition, Retailing,
Wholesaling and Logistics, Omni-Channel Marketing.

Module IV
Designing & Managing Integrated Marketing Communications
Communications Process Models, Promotional mix, Integrated
marketing communication (IMC), Measuring promotional
effectiveness, Social and ethical issues in marketing

Module V
Tapping Global Markets:
Deciding which markets to enter, Modes of entry, Global marketing
and product strategies

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Kotler, Keller (2016): Marketing Management (14th
ed.)Pearson Education
 Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2013).
Marketing Management: A South Asian Perspective (14th
ed.) Pearson Education.

Reference Books:
22
  Ramaswamy, V.S.,& Namakumari, S.,(2013),Marketing
Management India,(5th Edition) Macmillan Publication.
 Saxena, R. (2009). Marketing Management (4th edition.).
New Delhi: Tata McGraw Hill.
 Perreault, W. D., & McCarthy, E. J. (2002). Basic
Marketing: A global-managerial Approach. Boston:
McGraw-Hill.
 Kotler, P., Armstrong, G., & Cunningham, M. H.
(2005). Principles of Marketing. Toronto: Pearson Prentice
Hall.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Quiz 1
through small cases
2. CILO2 Lecture, presentation and Assignment 2
activity. Topics for short Presentation
term projects to be given.

3. CILO3 Lecture, Case analysis, role Case analysis 3

play and activity
4. CILO4 Lecture, discussion, case Exercise of Designing 4
studies, presentation a Promotional
Campaign
5. CILO5 Case studies and discussion Case Analysis & 5
Presentation

Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √

CILO 5 √ √

23
 Total 2 2 3

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Organizational Behaviour

Course Code BM-104

Course Credit 3

Semester I

Course The objectives of the course are:

Objectives  To facilitate understanding of human behaviour and its effective
dealing in organizations.
 To appraise the organization system in totality so as to understand the
complex human behaviour in organizations.
Course After studying this course, the students should be able:
Intended CILO 1: To demonstrate the dynamics of individual and group behaviour in
Learning organizations.
Outcome CILO 2: To apply the issues related to attitude, perception and emotion of
human beings in organizations.
CILO 3: To analyse the factors contributing to motivation, stress .
CILO 4: To appraise the interaction of individual and the organization in group
behaviour.
Pre-Requisite Foundation Course in Principles and Practices of Management

Course Module I
Outline The Individual:
Introduction to OB: Meaning, significance, functions, roles and skills related to
24
 management, contributing disciplines to the field of OB, challenges and
opportunities for OB, Personality: Meaning, determinants, major personality
traits and attributes, Big Five Model, Job Fit Theory, Measuring personality.
Values and Attitudes: Formation of values and attitudes, values across culture,
attitude-behaviour relationship, changing attitudes, job-related attitudes.
Perception and Attribution: Meaning, factors influencing perception,
Attribution Theory, errors in attribution, decision making, rationality, and
individual differences in decision making.

Module II
Motivation and Employee Well-Being:
Motivation: Meaning, Early theories of motivation, contemporary theories of
motivation, motivating employees through various measures.
Emotional Intelligence: Meaning, EQ competence framework, measuring and
improving EQ;Appreciative inquiry, Work life balance: Meaning and
significance; stress management - sources and consequences of stress,
individual differences, managing stress, Employee well-being

Module III
The Group:
Foundations of Group Behaviour, Stages of group development, group structure
and processes, group decision making, Understanding work teams, types of
teams, creating effective teams, contemporary issues in managing teams.

Module IV
Power and Conflicts :
Power and Politics, Bases of power, power tactics, organizational politics;
Conflict and Negotiation, Process of conflict, functional and dysfunctional
conflict, managing conflict, bargaining strategies, negotiation process, issues in
negotiation.

Module V
The Organization:
Organization Structure: Elements of structure, common organizational designs,
new design options, why structures differ, Organizational Culture, Meaning,
surface manifestations, functions, creating and sustaining culture.
Organizational Change, Forces for change, level of change, resistance to
change, overcoming resistance to change, Changing organizational structure in
the age Industry 4.0 – The influence of AI, IoT; Emergence of new workplace
norms

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book:

 Robbins, Stephen P., and Timothy A. Judge (2019). Organizational
Readings: behavior. Pearson.
 Nelson, D., Quick, J., & Khandelwal, P. (2012). ORGB. A South-Asian
Perspective.
Reference Books:

25
  Singh, S. (2005). Pareek, UDAL 2004. Understanding Organizational
Behaviour. New Delhi: Oxford University Press. PP. XII+ 548; Soft
Cover; Price: Rs. 235.
 McShane, S. L., Von Glinow, M. A., & Radha, S. R. (2009).
Organizational Behavior.
 Harvard Business Review
 People Matters

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO 1 Lecture, role play and Small group 2
CILO 2 discussion through exercises, case
caselets and cases analysis
2. CILO 3 Classroom discussion Case analysis and 3
and group activity based Presentation
on the areas to solve
issues.
3. CILO 1 Lecture, Case analysis, Case analysis and 3
CILO 4 role play and activity situational games
4. CILO 4 Lecture, discussion, case Assignment and 3
studies, presentation activity
5. CILO4 Case studies and Project Presentation 4
discussion and question answer

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √ √

CILO 3 √

26
CILO 4 √ √ √

Total 3 4 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Statistics for Management

Name

Course BM-105
Code

Course 3
Credit

Semester I

Objectives The objectives of the course are:

 To understand the Statistical Techniques and communicate
findings
 to learn to apply statistical tools to solve managerial questions
 to learn to critically assess statistical designs and methods
 To equip the students independently to solve data-driven
business problems using Statistical Techniques.
 To familiarize participants with basic of research and the
27
 research process
 To familiarize participants with Statistical packages such as
SPSS/EXCEL

Course After the completion of the course, students will be able to

Intended
Learning CILO 1: know different sources of data and summarize them
Outcome CILO 2: present data to a diverse audience
CILO 3: understand and use sampling, inferential statistics and
management science tools
CILO 4: use spreadsheet software for data analysis and statistical
model
building
CILO 5: develop critical thinking and problem-solving skills.
.

Pre- Basic knowledge of Mathematics

Requisite
Course Module I
Outline Introduction:
Primary and Secondary Data, Primary Data Collection Instruments –
Questionnaire Designing and Testing, Schedule, Observation Methods,
Scaling Techniques and Attitude Measurement
Descriptive Statistics:
Measures of Central Tendencies: Mean, Median, Mode, Measures of
Dispersion: Range, Quartile Deviation, Mean Deviation, Standard
Deviation, Variance, Co-efficient of Variation (CV), Moments,
Skewness and Kurtosis.
Module II
Theory of Probability and Probability Distribution:
Meaning and Concept of Probability, Laws of Probability, Bayes’
Theorem, Random Variable, Mathematical Expectation, Theorems on
Expectation, Binomial Distribution, Poisson Distribution and Normal,
Distribution

Module III
Sampling and Sampling Distribution:
Introduction to sampling, Random Sampling Vs. Non Random
Sampling, Types of Sampling: Simple Random Sampling, Stratified
Random Sampling, Systematic Sampling and Cluster Sampling,
Sampling Distributions, Standard Error, Sampling Distribution of
Sample Mean and Sample Proportion, Central Limit Theorem.

Module IV Forecasting Techniques

Correlation and Regression Analysis:
Concept of Correlation, Types, Scattered Diagram, Properties of
Correlation Coefficient (CC) , Karl Pearson CC, Spearman’s Rank CC.,
28
 Regression, Properties of Regression Coefficients, Lines of Regression,
using Regression for prediction.

Time Series Analysis:

Definition and Utility of Time Series Analysis, Components, trend
analysis, Semi Average , Moving Average Methods, Methods of Least
Square

Module V
Statistical Inference:
Estimation: Point & Interval.
Hypothesis Testing: Parametric & Non-Parametric Tests, Analysis of
Variance, Chi-Square Test,
Advanced Data Analysis:
Introduction to Multivariate Analysis, Factor Analysis, Cluster
Analysis, Discriminant Analysis

Evaluation Continuous Evaluation (Quiz, Assignments, Group Presentation,

Class Participation): 50 marks
End-Sem Evaluation: 50 marks
Suggested Text Books:
 Levin Rechard I. & Rubin David S. (2017). Statistics for
Readings
Management, 8th Edition, Pearson, New Delhi, 2017
 Zikmund W.G. (2017) Business research Methods, Thomspns,
Akash Press New Delhi.
Reference Books:
 Anderson, Sweeney and Williams.(2017). Statistics for
Business and Economics, 12th Edition, Pearson, New Delhi.
 Azcel and Soundarapandian. (2018). Business Statistics, 7th
Edition, TMH.
 Kothari C.R. (2014) Research Methodology Methods &
Techniques, New Age International publisher
 Chawla, D., & Sodhi, N. (2011). Research methodology:
Concepts and cases. Vikas Publishing House.

Facilitating the achievement of Course Intended Learning Outcomes

Module Course Intended Blooms Teaching and Learning
No. Learning Outcomes Taxonomy Activity Assessment Method
(CILO) Level

Frameworks of Models through Quiz, Assignments, Minor

1 CILO1,2,4 2,5,3 unstructured problem. Small project, Hands-On test,
cases, problem solving, Written-test
laboratory sessions
2 CILO1,2,4 2,5,3 Quiz, Assignments, Minor

29
 Frameworks of Models through project, Hands-On test,
unstructured problem. Small Written-test
cases, problem solving,
laboratory sessions
Quiz, Assignments, Minor
3 CILO2,3,4 5,5,3 Problem solving, Case study, project, Hands-On test,
laboratory sessions Written-test
Frameworks of Models through Quiz, Assignments, Minor
4 CILO2,3,4 5,5,3 unstructured problem. Problem project, Hands-On test,
solving, laboratory sessions Written-test
Quiz, Assignments, Minor
5,3
5 CILO2,4,5 Problem solving, Case study, project, Hands-On test,
laboratory sessions Written-test
Problem solving, Case study, Quiz, Assignments, Minor
6 CILO2,4,5 5,3 laboratory sessions project, Hands-On test,
Written-test

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √ √ √
CILO 2 √ √ √
CILO 3 √ √ √ √
CILO 4 √ √
CILO 5 √ √
Total 5 3 5 2

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment.
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner.
PILO7. Formulate and implement innovative and sustainable business interventions.

30
Course Name Business Communication

Course Code BM-106

Course Credit 3

Semester I
Course  To enable the students to develop communication strategies to interact
Objectives in one to one & in groups in business contexts
 To enable the students to develop an impactful presentation skills
 To develop natural, fluent speaking in the students beyond the classroom
 To develop effective & advance writing skills for the purpose of
business
Course At the end of the course, the students will be able to:
Learning CILO 1: Discuss the role and function of effective communication in the
Outcome organizational and global context
CILO 2: Apply the principles of successful interpersonal communication in
the professional contexts
CILO 3: Present a topic with a clear structure & demonstrate visual impact
& confidence
CILO 4: Analyse the steps & principles of clear and coherent writing
CILO 5: Write a blog with creative usage of language
Pre-Requisite Knowledge of Reading Comprehension, Speaking and Writing in English
language at the graduate level

Course
Outline Module I:
Introduction to Communication
Communication in Organizations, Today’s Business Environment and
Communication with New Media, Fundamental Principles & Theories of
Communication, Ethical Issues in Communication

Module II:
Interpersonal Communication
Interpersonal Communication in Social and Business Contexts, Skill Sets to
Enhance Interpersonal Communication, Developing Emotional Intelligence,
Feedback & Non-verbal Communication, Listening in Interpersonal
Discourse, Perceptual Barriers & Ways to Overcoming them,

31
 Communicating & Effective Participation in Meetings & Conferences,
Reaching Consensus in Meetings, Conversation Management & Control

Module III:
Presentation & Public Speaking Skills
Planning & Preparation, Audience Analysis & Needs, Using Visuals, Body
Language & Other Non-verbal Communication, Techniques for Capturing
Audience Attention & Interests, Structuring Business Presentation, Use of
Mind-mapping Tool, 3 T’s Presentation, Slide Rules & Visualization,
Handling Questions, Aristotle Model for Effective Public Speaking

Module IV:
Principles & Effectiveness of Writing
Principles of Effective Writing, Constructing Coherent and Unified
Paragraphs, Direct & Indirect Approaches, Writing Effective Email, Basic
Principles of Effective Business Correspondence, Negative, Positive &
Neutral Business Correspondence, Agenda & Minutes of Meeting

Module V:
Writing for Social Media & Blog
Assess the audience you are writing for, Customize content for the specific
audience and delivery method, Utilize effective online writing strategies,
Communicate effectively in an online environment, Writing Blog, Digital
Story-telling

Lab Outline-10 hours

At the end of the lab, the students will be able to:
Demonstrate LSRW skills for effective communication
a) Listening- IPA(International Phonetic Alphabets- Vowels)
b) Listening to Comprehend & Infer(Improving IELTS Score)
c) Speaking with phonetically correct sounds(Speech Drilling)
d) Speaking in small groups
e) Reading & Comprehending
f) Reading Critically (Reading Case studies)
g) Writing clear & coherent paragraphs
h) Writing expository paragraphs

Evaluation Continuous Evaluation-50 marks (Writing Assignments, Project

Presentation, Quiz, Role-play, Lab Assignment & Tests)
End-Term Evaluation -50 marks

Suggested Text Book:

Reading:  Chaturvedi, P.D. and Mukesh Chaturvedi (2018). Business
Communication: Skills, Concepts and Applications, (3rd Edition),
Pearson Education

32
  Raman & Singh (2016). Business Communication. (2nd Ed). OUP,
Delhi

Reference:
 Lehman, C. M., Dufrene D. D.,& Sinha, M. (2016). BCOM: The South
Asian Perspective on Business Communication (2nd ed.). New Delhi:
Cengage Learning.
 Murphy, H. A., Hildebrandt, H.W.,& Thomas, J.P. (2017). Effective
Business Communication (7th Revised ed.). Boston: McGraw-Hill
Companies.
 Bovee, C., & Thill, J.V.,& Raina, R.L. (2016). Business Communication
Today (11thed.).Pearson
 Lesiker,V. Raymond et al(2015).Business Communication.(13th ed).
McGrawHill Education

Facilitating the Achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and classroom Quiz 2
discussion through case
study
2. CILO2 Classroom Presentation Group Discussion 3
& discussion in small
groups
3. CILO3 Discussion & Presentation in 3
Presentation(small live groups
projects are given)
4. CILO4 Lecture, Writing Writing Assignments 4
workshops
5. CILO5 Class demonstration on Writing & Blog 6
social media writing( Writing
students will open their
blog site)

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
33
 PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √ √

CILO 3 √

CILO 4 √

CILO 5 √ √

Total 2 1 1 4

Programme Intended Learning Outcome:

On successfully completing the program the student will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Management Information System

Course Code BM-107

Course Credit 3

Semester I
Course The objectives of the course are to explain
Objective
34
  The basics of Information system in Organizations, IT-
enabled Business, Information flow, Decision making
 IT Security and Data analysis using Software Tools.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1:Define and remember basics of Information system in
Outcome Organizations
CILO2: Describe knowledge of IT-enabled Business
CILO3: Illustrate data analysis functions using software
CILO4: Analyse how to use software tools for data analysis
Pre-Requisite Basic knowledge of computer / IT
Course Module- I
Outline Data Handling using Excel
Data handling in Excel and its Utilities, Creation of spreadsheet,
Formatting, Data Manipulation, Data management and
analysis
Module- II
Data Processing in Excel
Pivot Table, Charts, Conditional Formatting, Macros, VBA,
Dash Board
Module- III
Management Information System
Information as a resource, information in organizational
functions, types of information & types of information systems,
transaction processing system, management information system,
Decision Support system, Data Analysis ( Use of Software tools
for data analysis)
Module- IV
Decision making and IT Security
Decision making with MIS, Tactical decisions, operational
decisions, Strategic decisions, IT Security & Cyber Crime
Module-V
Business Process Integration with IT
Business Process Integration, Business processes-example of a
complex process, Motivation for Enterprise Systems, ERP
systems- finance and accounting module, Human resource
management module, Manufacturing and operations module,
Sales and marketing module.

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks

35
 Suggested Text Books
 Louden, D. (2018). Management Information Systems:
Readings:
Managing the Digital Firm (15th ed.). Pearson.
 Davis, G.B., & Olson, M.H.(2016).Management
Information System. Tata McGraw-Hill.

Reference Book
 Bidgoli, H. (2018).MIS, Kindle Edition.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 1
through examples, activity application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation, Exercise and Quiz 2
activity

3. CILO3 Lecture, Case analysis, MCQ and Assignment 3

activity
4. CILO4 Lecture, discussion, case Assignment and 3
studies, presentation activity

Bloom’s Taxonomy:
Level 1: Remember
Level 2: Understanding
Level 3: Applying

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √

CILO 4 √ √

Total 1 1 3 2
36
 Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Leadership and Change Management

Course Code BM-109

Course Credit 3

Semester I

Course The objectives of the course are:

Objectives  To facilitate understanding of leadership as a concept and to
know the practical use of various styles of leadership in different
contexts and situations;
 To enhance the awareness about the leadership styles and
competencies and develop the art and skills of managing change
in organizations
Course After studying this course, the students should be able:
Intended CILO 1: To illustrate different orientations in leadership theories
Learning CILO 2: To apply the styles of leadership at work and assess their own
Outcome styles
CILO 3: To discover competencies of leadership

37
 CILO 4:To appraise building global future leaders
CILO 5:To appraise and impliment the change management process in
any organization
Pre-Requisite Foundation Course in Principles and Practices of Management

Course Module I
Outline Concepts and Contexts of Leadership

Meaning of Leadership, Leadership and Followership, Management and

Leadership, Difference between a Manger and a Leader and their roles.
Theories of Leadership- Trait & Skills Approach, Behavioral &
Situational Approach, Path-goal Theory & Leader-member Exchange
Theory; Cognitive Traits of Leadership; Leadership Principles-The Basis
of Successful Leadership; Contexts of Leadership, Leading in a Global
Environment; The Heart of Leadership- Motivating Workers.

Module II
Leadership Styles
Characteristics of Coercive or Autocratic, Authoritative, Democratic,
Pace- setting Affiliative, Coaching, Tranactional, and Transformational
Leadership, ‘Level 5 Leadership’, Boundary Spanning or Team
Leadership, Tactical Use of Leadership Styles to Influence Others;
Assessment of Leadership Styles

Module III
Leadership Qualities and Competencies for Success
Qualities of Strategic Leaders of World’s Most Admired and Innovative
Companies; Values and Virtues of a Corporate Leaders; Approaches to
Authentic Leadership at work, Model of Servant Leadership at work;
Effective Leadership Communication.

Module IV
Building Global Leaders for Future
Leadership Pipeline- Ram Charan’s Model, Succession Planning,
Developing Leadership for the Next Orbit, Development of Team and
Transformational Leadership; Developing High Performance Culture,
Managing Stretch, Use of Emotional Intelligence by Leaders,
38
 Performance, Building a Culture of Leadership- India way; Leaders for
Managing Diversity and Change;

Module V
Managing Change at Workplace
The Process of Managing Change, Psychology of Change and Change
Communication, Monitoring Change initiatives, Leading and Managing
Change, Models, Methodology of Change Management, Coaching and
Mentoring for Managing Change; Building Organizational Participation
for Change. Cases of Successful Leadership for Managing Change.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book:

Readings:  Yukl, Gary A.(2020) Leadership in Organizations, 9th Edition, New
York, Pearson
 Northouse, P. G. (2018). Leadership: Theory and Practice. Sage
publications.

Reference Books:
 Mohan, C. R. (2012). Samudra Manthan: Sino-Indian Rivalry in
the Indo-Pacific. Brookings Institution Press
 Bass, B. M., & Riggio, R. E. (2006). Transformational leadership.
Psychology press.
 Harvard Business Review
 People Matters

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO 1 Lecture, role play and Small group 2
discussion through exercises, case
caselets and cases analysis
2. CILO 1 Classroom discussion Case analysis and 3
CILO 2 and group activity based Presentation
on the areas to solve
issues.
3. CILO 2 Case analysis, role play Case analysis and 3
CILO 3 and activity situational games

39
4. CILO 4 Leadership Style Assignment and 4
Assessment-What Kind activity
of Leaders are You?,
Psychometric testing,
and presentation
5. CILO5 Case studies, Project Presentation 5
Presentation and
discussion

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √

CILO 4 √ √ √

CILO 5 √ √

Total 4 4 1 3

Programme Intended Learning Outcome Details:

PILO 1: Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;

PILO 2: Understand and communicate economic, social, legal, ethical and global aspects of business;

PILO 3: Conduct research and use analytical & critical thinking skills for data-based decision making;

40
PILO 4: Develop self and others effectively in a team environment for the achievement of
organisational goals;

PILO 5: Communicate effectively in business environment;

PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and

PILO 7: Formulate and implement innovative and sustainable business interventions.

Course Name DSCR-I

Course Code BM-110

Course Credit 2

Semester I
Course The objectives of the course are:
Objective
 To assess the students on the basis of their personality types,
communication and presentation skills;
 To facilitate them for corporate grooming and boosting their
personality

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To understand their personality types and cognitive abilities.
Outcome CILO2 To apply dressing etiquette and groom themselves for
corporate interaction.

Course Module I
Outline Preliminary Assessment
A Preliminary Assessment will be conducted through GD and
Aptitude to diagnose the levels of the students and to group them
accordingly.

Module II
Psychometric Test
A Psychometric Test would be conducted to assess the students’
Personality Types and Cognitive Abilities.

Module III
Application of JOHARI Window
Creating self-awareness; Discussions of the four Windows and
how they can be used to know and to develop our personality
traits; Taking help of JOHARI Window to know the individuals’
41
 competence and the areas of improvement

Module IV
SWOT Analysis
Making the students understand their SWOTs and the
connections between each one of it; Helping them analyze these
with the help of time-capsule; Making them realize and work on
their weaknesses as their areas of improvement.

Module V
Personality Booster
Helping them boost their personalities with an understanding of
Dressing Etiquette & Grooming.

Evaluation Continuous Evaluation 100 marks ( Evaluation through Different

activities with their respective objectives, PPT, Simulations, Role-
plays, Probing, videos, Interventions, Assignments and Feedback)

Suggested Sarvesh Gulati (2010). Corporate Grooming and Etiquette. Rupa

Publishing
Reading

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Method Bloom’s

No. Learning Learning Activity Taxonomy Level
Outcomes (CILO)
1. CILO1 Lecture and Video PPT, Simulations, Role- 2
and frameworks & plays, Probing, videos,
Role play Interventions
2. CILO1 Lecture and Video PPT, Simulations, Role- 2
and frameworks & plays, Probing, videos,
Role play Interventions

3 CILO1 Lecture and Video PPT, Simulations, Role- 2

and frameworks & plays, Probing, videos,
Role play Interventions

4 CILO2 Lecture and Video PPT, Simulations, Role- 4

and frameworks & plays, Probing, videos,
Role play Interventions, interview
5 CILO2 Lecture and Video PPT, Simulations, Role- 4
and frameworks & plays, Probing, videos,
Role play Interventions, interview

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

42
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √ √

CILO 2 √ √

Total 2 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

C SEMESTER-II
BM-201 Human Resource Management 3
BM-202 Cost and Management Accounting 3
BM-203 International Business from Macro Perspective 3
BM-204 Financial Management 3
BM-205 Strategic Marketing 3
BM-206 Production and Operations Management 3
BM-207 Advance Business Communication 3
43
 BM-208 Decision Modelling and Optimization 3
BM-209 Developing Self for Corporate Readiness-II 2
BM-210 Excel Modelling 3
Elective – I 3
Elective- II 3
Total Credit Semester - II 35

Course Name Human Resource Management

Course Code BM-201

Course Credit 3

Semester II
Course The objectives of the course are:
Objective
 To sensitize students to the systems and strategies in managing
people professionally in view of the rapidly evolving
aspirations of individuals, and changing business contexts.

 To familiarize the students with human resource policies and

practices that they need to know regardless of their field of
managerial functions.

 To highlight the need for well-designed human resource

policies that promote employee motivation and performance,
and in achieving organizational objectives.

 To provide basic concepts, techniques, and practices of human

resource management in diverse contexts.

Course After undergoing the course, a student will be able:

Intended
Learning CILO 1:To explain the dynamics of managing people from real- world
Outcome examples.
CILO 2: To develop appropriate recruitment and selection strategies
for an organization.
CILO 3: To apply and design the training and development initiatives
in organization.
CILO 4:To analyse the factors that play a role in compensation
decisions and employee motivation.
CILO 5:To design strategies for better employee relations and
inclusion and diversity in organizations.
Pre-Requisite Principles of Management and Organizational Behaviour
Course Module I
Outline Introduction to Human Resource Management:
44
 Human Resource Management- Meaning, Significance, Objectives;
Evolution and development of Personnel Management and HRM;
Human Resource Philosophy and Policy; Key Roles, Functions and
Activities of HRM, Strategic Human Resource Management.

Module II
Acquisition and Development of Human Resources:
HR Planning; Job Design, Job Analysis, Role Analysis; Recruitment;
Selection; Socialization, Orientation and Placement, Training and
Developing Human Resources; Performance and Potential Appraisal;
Career Planning and Development; Succession Planning, The
influence of AI, IoT in Recruitment, Training and employee
engagement;

Module III
Compensation and Maintenance of Human Resources:
Job Evaluations;
Wage and Salary Administration; Incentive Plans and Fringe Benefits,
Maintaining Human Resources, Empowerment and Participation;
Health, Safety and Security, Separation Function, Resignation,
Termination, Exit interview & Absconding.

Module IV

Managing Industrial Relations: Dynamics of Industrial Relations;

Types of Grievances, Discipline and Grievance Management;
Collective Bargaining; Trade Unions; Industrial Disputes. Labour
Laws Reforms and Amendments

Module V
Issues in Human Resource Management:
Virtual Organizations; Human Resource Outsourcing; Human
Resources Accounting and Audit; HRM and Technology – HRIS,
Automation; Best HRM Practices in organizations; Changing HRM
practices in Industry 4.0, Emergence of new workplace norms in
managing people; Inclusion of different types of employees.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Armstrong, M. & S. Taylor. (2017). Armstrong’s Handbook of
Human Resource Management Practice (14thed.). London:
Kogan Page.
 Aswathappa, K. (2017) Human Resource Management: Text
and Cases. (8thed.) New Delhi: McGraw Hill.

Reference Books:

45
  DeCenzo, D.A., Robbins, S.P., & Verhulst, S.L. (2016)
Human Resource Management (12th ed.). Wiley.
 Dessler, G. & Varkkey, B. (2015). Human Resource
Management (14th ed.). New Delhi: Pearson.
 Gomez-Mejia, L.R., Balkin, D.B., & Cardy, R.L. (2016).
Managing Human Resources (8thed). Essex: Pearson.
 Ivancevich, J.M. (2017). Human Resource Management
(11thed.). New York: McGraw Hill.
 Venkat Ratnam, C.S., & Dhal, M. (2017). Industrial Relations
(2nded.). New Delhi: Oxford University Press.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 3
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 4
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 5

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √

46
CILO 4 √ √

CILO 5 √

Total 1 1 3 2 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Cost and Management Accounting

Name

Course BM-202
Code

Course 3
Credit

Semester II

Course This course seeks

Objectives
 To give an understanding of the ways in which management
accountants can provide relevant information for a variety of
decisions to be made in managing any organisation.
 To enable the students to identify, use and interpret the results
of costing techniques appropriate to different activities and
decisions; formulate and use standards and budgets for
planning and control purposes;

47
  To give an understanding of the role of responsibility
accounting and performance measurement.

Course At the completion of this course, a student will be able to

Intended CILO1 :Understand about basic cost terminology and how it can be
used in managing business organisation.
Learning
CILO 2 :Analyse traditional and contemporary approaches to cost
Outcome allocation

CILO 3 :Describe the fundamental purposes of cost and management

accounting

CILO 4 :Apply the concepts of transfer pricing, life cycle costing and
target costing
Pre- Students must come prepared to the class by going through the
Requisite relevant chapter/s of the text book prescribed.

Course Module I
Outline Managerial Accounting in a dynamic business environment, role of
management accountant, Financial Ratio Analysis and their
interpretations

Module II
Basic cost concepts, Cost allocation, and Product costing in Job-Order
Costing, Service Department Costing, allocation and absorption of
overheads, Activity-Based Costing (ABC) and ABC Management,
cost pool, cost drivers and driver rate, Inventory Analysis

Module III
Cost Behaviour and Cost-Volume-Profit Analysis, BEP and CVP,
Profit planning, Pricing decisions - long term and short term, Make
or buy and Use of cost in managerial decision making

Module IV
Standard Costs and Variance Analysis–material, labour and overheads

Module V
Budgeting and Budgetary Planning & Control, functional budgets,
master budget, zero base budgeting, Decentralization and Transfer
pricing, concepts of target costing & life cycle costing
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,
Presentation, Short Term Project): 50 marks

End-Term Evaluation : 50 marks

48
References Text Book

 Kishore, R. M. (2012). Cost Accounting and Financial

Management, Taxmann Publications.
 Lal, J. (2009). Cost Accounting, 4th Edition. Tata McGraw-Hill
Education.

Reference Books

 Drury, C. (2012). Management and Cost Accounting (8th ed.).

Andover, Cengage Learning EMEA.
 Dyson, J. R. (2010). Accounting for Non-Accounting Students
(8th ed.). Harlow, Financial Times
 Hansen, D.R. and Mowen, M.M. (2006), Cost Management:
Accounting and Control, Thomson Higher Education, Ohio.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
1. CILO1 Lecture and discussion Active learning 2
through small cases and application
with the help of
small group
exercises, quiz
2. CILO2 Lecture, presentation Case analysis, 4
and activity. Topics Exercise and
for short term projects Presentation
to be given.
3. CILO3 Lecture, Case analysis, Case analysis and 2
role play and activity designing some
games
4. CILO4 Lecture, discussion, Assignment and 4
case studies, activity
presentation

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

49
Mapping of the Course Intended Learning Outcomes to the Programme Intended
Learning Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √ √

Total 1 1 2 1 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

50
Course Name International Business from Macro Perspective

Course Code BM 203

Course Credit 3

Semester I
Course The objectives of the course are:
Objective  To understand the Macro concept and business
 To explain macroeconomic measurements, trade environment
and to identify the problems and opportunities.
 To understand the different types of international trade
scenarios and Free Trade Areas
 To understand apply it in context of the present World Trade
Scenarios for effective and profitable export and import
 To improve the student’s abilities to develop their own
perceptive on economic activities based on logical reasoning.
 To apply macroeconomic models and trade models for
business decision.
 Relate international sector (exports and imports) with
exchange rates and balance of payments.

Course After undergoing the course, a student will be able:

Intended
Learning  CILO1: Appreciate and understand the basic functioning of
Outcome an economy particularly its business and commerce sectors,
imports and exports and trade.
 CILO2: Understand the specified discipline in the economic
context with reference to national and global business
environment.
 CILO3: Understand the impact of changes in Private
Consumption, Investment, Government expenditure and
Exports and Imports Understanding the impact of the Demand
Multiplier and Money Multiplier on GDP.
 CILO4: To understand the risk of trade and develop strategies
to minimize them.
 CILO5: To understand apply it in context of the present World
Trade Scenarios for effective and profitable export and import.

Pre-Requisite Not required

Course
Outline Module I (Lecture 1 to 5)

Circular Flow of Income (two, three and four sector), Gross Domestic
Product, Does GDP Measure What We Want It to Measure? National
Income Accounting, Real GDP versus Nominal GDP, Other Measures
of Total Production and Total Income.

51
 Module II (Lecture 6 to 13)

 Unemployment and Inflation. Measuring the Unemployment Rate,

Measuring Inflation, Using Price Indexes to Adjust for the Effects of
Inflation, Real versus Nominal Interest Rates. Does Inflation Impose
Costs on the Economy?, Economic Growth and its Importance. Short
run and Long run Phillips curve
 Saving and Investment. Determinants of investment- Marginal
efficiency of capital and Rate of interest, What Determines How Fast
Economies Growth. Why Growth Rates Differ Across Countries and
Government Policies to Foster Economic Growth

Module III (Lecture 14 to 25, Including Assignment,

Midterm/Evaluation)

AD and AS Models: Aggregate Expenditure and Output in the Short

Run (The Aggregate Expenditure Model, The Aggregate Demand
Curve), Aggregate Demand and Aggregate Supply Analysis
(Aggregate Demand, Aggregate Supply, A Dynamic Aggregate
Demand and Aggregate Supply Model).

 Money and Banking, Monetary Policy (The Money Market and the
RBI/Fed’s Choice of Monetary Policy Targets, Monetary Policy in the
Dynamic Aggregate Demand and Aggregate Supply Model), Fiscal
Policy (Fiscal Policy in the Dynamic Aggregate Demand and
Aggregate Supply Model, The Limits of Using Fiscal Policy to
Stabilize the Economy, The Effects of Fiscal Policy in the Long Run),
 Macroeconomics in an Open Economy: The Effect of a
Government Budget Deficit on Investment. Monetary Policy and
Fiscal Policy in an Open Economy.

Module IV (Lecture 26 to 33)

International economic problems and issues facing the India/United

States and in the rest of the world today, Comparative Advantage: The
Ricardian Model, Specific Factors and Income Distribution, Resources
and Trade: The Heckscher-Ohlin Model, The Standard Trade Model,
External Economies of Scale and the International Location of
Production, Firms in the Global Economy: Export Decisions,
Outsourcing, and Multinational Enterprises

Module V (Lecture 34 to 45)

Case studies in the trade theory, benefits and challenges of
globalization, Free Trade Agreement, Tariff and non-tariff measures,
Trade dispute (EU-US trade disputes, US-China trade dispute), India’s
FTA and protectionism in international trade. Financial Globalization:
Opportunity and Crisis, Optimum Currency Areas and the Euro,
Developing Countries: Growth, Crisis, and Reform.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

52
 Presentation, Short Term Project): 25 marks
Mid-Term Evaluation: 25 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  N. Gregory Mankiw (2018): Principles of
Macroeconomics, 8th Edition, Cengage Learning India
Pvt. Ltd.
 Paul Krugman, Maurice Obstfeld and Marc Melitz (2015),
International Economics: Theory and Policy, 10th Edition,
Pearson.

Reference Books and Documents

 Dominick Salvatore (2016), 12th Edition, International
Economics, Wiley.
 Errol D’Souza (2012): Macroeconomics, 2ndEditionPearson
Education Asia, New Delhi.
 Hubbard, R.G. and O’Brien A.P., (2019) Macroeconomics, 7th
Edition, Pearson.

 Economics by Paul Samuelson and William Nordhaus, 19th

edition, McGraw-Hill publisher
 Economic Survey edited by Government of India

 Thomas Pugel (2020) “International Economics”, Mc

Graw Hill

 Ministry of commerce trade agreement documents

 Some WTO documents (Supplied by the lecturer from time to
time)
 The Economist (Selected Articles)
 Harvard Business Review (Selected Articles)

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation Learning, Exercise, 3
and activity. Topics for problem solving and
short term projects to be Presentation
given.

53
3. CILO3 Lecture, analysis, and Problem analysis and 3
problem solving analysing recent
macroeconomic/trade
scenarios
4. CILO4 Lecture, discussion, Analyses, discuss 4
applied cases and and activity
policies
5. CILO5 Project/assignment, Project/Assignment 5
lecture, discussion and Presentation
cases

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √ √

CILO 5 √

Total 1 1 2 1 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as to demonstrate

appropriate skills and attitude for solving business problems.
PILO2: Understand and communicate global, economic, legal and ethical aspects of
business.
PILO4: Develop self and others effectively in a team environment for the achievement of
organizational goals.
54
 PILO5: Communicate effectively in business environment.
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Financial Management

Course Code DM-204
Course Credit 3
Semester II
Course The objectives of the course are:
Objectives  To develop an in-depth understanding of vital issues in
corporate finances theory and practice.

 To understand financial management and its applications

in the real world.

 To evaluate how four financial decisions (Financing,

Investing, Dividend and Liquidity Decisions) affects firms
financial Performance.
Course After undergoing the course, a student will be able:
Intended
Learning CILO 1:To understand the concept of Financial Management and
Outcome its applicability in Managerial Decisions and Corporate Capital
(CILO) Structure

CILO 2:To develop importance of Time Value of Money in

Financial Decision Making Process.

CILO 3:To apply financing options available to firms, Tradeoff

between debt and equity and Criteria for deciding the optimal
financing mix so as to have a significant impact on Investment
Decision.

CILO 4: To analyze factors important to take appropriate Dividend

and Liquidity Decisions of firms.

CILO 5:To design strategies related to four finance decisions for

effective utilizations of firms financial resources.
Pre-Requisite Basics of Accounting

Course Module I- Introduction Financial Management

Outline Introduction to Corporate Finance, Sources of Finance, Profit
Maximization VS Wealth Maximizations, Time Value of Money.

Module II- Investment Decision

55
 Capital Budgeting, Capital Budgeting Decisions, Project Acceptance
and Rejection Criteria, Capital Rationing

Module III- Financing Decision

Financing Decision Leverage Analysis, Financing Decision EBIT
EPS Analysis, Capital Structure Theories, Cost of Capital

Module IV Dividend Decision

Dividend theory, Dividend Policy, Determinants of Dividend
policy Dividend Theories of relevance (Walter and Gordon) and
irrelevance

Module V Liquidity Decision

Working Capital Planning and Management & Estimations,
Management of Cash, Management of Receivables, Inventory
Management

Evaluation Continious Evaluation: (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Books:

Readings  IM Pandey (2015). Financial Management, 11th Edition, Vikash
Publishing

Reference Books
 Ross, Westerfield, Jaffe, Kakani (2014). Corporate Finance, Tata
Mcgraw-Hill.
 Prasanna Chandra, Financial Management (2007), Tata
Mcgraw-Hill
 Damodaran, Aswath (2003). Corporate Finance – Theory &
Practice, John Wiley &Sons.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Concept questions and 2
through small cases Quiz
2. CILO2 Lecture, presentation and Problem-based 3
activity. learning, Numerical
questions, Critical
Thinking exercise,
Case Lets and Case
studies, Quiz,
3. CILO3 Lecture, Case analysis Real life understanding 4
Understanding the theories of of capital structure of

56
 capital structure, Designing companies, Practical
the capital structure for exercises, Student
companies, EBIT/EPS presentations, Class
understanding, Types of discussions to
Leverage. encourage students to
participate and think,
annual report of
companies, selected
web sites.
4. CILO4 Lecture, discussion, case Getting information on 4
studies, presentation Factors dividend policy of
determining dividend companies across
decisions of companies, sectors, how
Theories and forms of companies decide the
dividends trade-off on dividend
policy, Critical
thinking exercises,
Small group activities,
Project work
5. CILO5 Lecture, Case studies and Presentation 5
discussion

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analyzing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √ √

Total 5 5

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

57
 PILO1: Apply knowledge of management theories and practices as well as demonstrate
appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Strategic Marketing

Course Code BM-205

Course Credit 3

Semester II
Course The objectives of the course are:
Objective  To discuss concepts related to developing marketing
strategy in present business scenario.
 To prepare the students for marketing environment
scanning that will help them to formulate a marketing
strategy
 To support students in realizing the competitive
dynamics
 To provide the students an analytical blend of mind and
applied knowledge in developing marketing strategy.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To Understand the marketing environment scanning tools
Outcome for realising internal capabilities, problems and
limitations for marketing strategy.
CILO2 To interpret different challenges of reaching consumers
in a marketing strategy
CILO3 To analyse the competitive dynamics operates in an
industry
CILO4 To evaluate the marketing strategy of a firm and its value
delivery in detail
CILO5 To formulate a marketing strategy of an organization
Pre-Requisite An understanding of marketing fundamentals

58
Course Module I
Outline Marketing Audit:
Marketing Environmental Scanning, Analysing Macro and
Micro Environment, Tools for Environment scanning,
SWOT/TWOS Analysis, PESTLE Analysis, Five Force Model,
BCG Matrix, GE Matrix

Module II
Consumer Analysis:
Analysing Consumer Markets, Factors affecting consumer
behaviour, Consumer Decision-making, Nature and
characteristics of business market, B2B consumer purchase
decision making

Module III
Competitive Dynamics Analysis:
Analysis of Competition: Models and strategies, Market
Analysis, Company Analysis, Market Segmentation, Targeting
of Market Segments

Module IV
Strategy Analysis:
PLC analysis, Key Success Analysis, CSF Analysis,
Porters generic strategies, Ansoff’s Matrix, Blue Ocean Strategy

Module V
Creating and Delivering Value
The concept of Value in Marketing,
Developing Value Proposition and Positioning Strategy

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Kotler, Keller (2016): Marketing Management Pearson
Education , 14th Edition
 Kotler, P., Keller, K. L., Brady, M., Goodman, M., &
Hansen, T. (2019). Marketing Management. Pearson UK.

Reference Books:
 Chernev, A. (2018). Strategic Marketing Management.
Cerebellum Press.
 Wilson, R. M., & Gilligan, C. (2012). Strategic marketing
management. Routledge.
 Varadarajan, R. (2012). Strategic Marketing and
59
 Marketing Strategy. In Handbook of marketing strategy.
Edward Elgar Publishing.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1,CILO2 Lecture and discussion Quiz 2,3
through small cases
2. CILO1, CILO2 Lecture, presentation and Quiz 2,3
activity.
3. CILO3, CILO4 Lecture, Case analysis, role Case analysis 4.5
play and activity
4. CILO3, CILO4 Case studies and discussion Short term project, 4,5
Assignment and
Presentation
5 CILO4, CILO5 Case studies and discussion Report presentation 5,6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Create

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO5 √ √
Total 2 2 1 2 2 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

60
PILO1. Apply knowledge of management theories and practices as well as demonstrate
appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Production and Operations Management

Course Code BM-206

Course Credit 3

Semester II
Course The objectives of the course are:
Objective
 To make the students to understand the role of Operations
Management in oganisational success in collaboration with
other key functions in the dynamic global business practices
that has evolved from craftsmanship to automation.
 To conceptualise the multidimensional aspects of operation in
the manufacturing, service and project management.
 To familiarize with tools and techniques of Operation
Management to deliver business goals.
 To develop the ability and agility to visualize technological
changes in a competitive market and respond in the
competitive business environment.
Course After undergoing the course, a student will be able:
Intended
Learning CILO1 To understand production and the development of operations
Outcome from mid-seventeenth century to date.
CILO2 To understand the different aspects of Operation Management:
Manufacturing, Service and Project Management in the value addition
process.
CILO3 To apply the short term planning process through Planning
Techniques, Production Planning, and Shop Floor scheduling.
CILO4 To analyse the Quality Systems for proactive system
development to prevent defects and control process defects.
CILO5 To create strategic plan for Global Supply Chain by
appropriate application of manufacturing and information technology
61
 to deliver customer as well as promoter satisfaction.
Course Module I
Outline Introduction
Introduction to Production, History of Production Management,
Evolution of Operation Management, Operation & Service
Management, Value Analysis.

Module II
Operation System Design
Forecasting & Design, Product Design, Process Design, Layout,
Location.
Module III
Capacity & Planning
Capacity, Capacity Decisions, Aggregate Planning, Master production
schedule, Master Requirement Planning, Capacity Requirement
Planning, Production Planning & Scheduling, Inventory Management.

Module IV
Quality Management
Introduction, Evolution of Quality, Quality Philosophy, dimensions of
quality, Quality Concepts, quality Management System- Progress,
Deming’s fourteen Points, JIT, TQM, LEAN, SixSigma,
LeanSixSigma, ISO 9000, ISO 14000, ISO 18000 & OHSAS. Process
Quality Control: 7 techniques, analysis & report. Awards &
Recognition

Module V
Supply Chain Management
Growth of SCM. Operational Planning across Supply Chain, Operation
& Supply Chain Strategy, Managing Supply side, Managing Demand
side, Logistic & Warehousing

Module VI
Service Operation Management
Service Concept, Service Strategy, Service Delivery, Service Capacity
& Facility, waiting Line

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Operation & Supply Chain Management – Russel & Taylor –
Wiley. Edition: 10
 Operations Management – Norman Gaither & Greg Frazier –
CENGAGE. Edition 9
 Operation Management – Collier / Evans / Ganguly –
CENGAGE. Edition 1
Reference Books
 Production and Operations Management – S N Chary –

62
 McGraw Hill. Edition 6
 Total Quality Management – Besterfields – Pearson. Edition 5
 Service Management – James A. Fitzsimmons & Mona J.
Fitzsimmons. McGraw Hill. Edition 9
 Supply Chain Management – Strategy, Planning and Operation
– Sunil Chopra, Peter Meindl & D V Kalra-PEARSON.
Edition 6

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning with 2
the help of small group
exercises.
2. CILO2 Lecture & presentation and Group Presentation 3
activity.
3. CILO3 Lecture, Case analysis. Analytical 3
Presentations
4. CILO4 Lecture, discussion, case Case presentation 4
studies, presentation
5. CILO5 Small Project & related Project Presentation 5
discussion

Bloom’s Taxonomy:

Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √ √ √

CILO 4 √ √ √ √ √

CILO 5 √ √ √ √ √

63
Total 3 2 4 4 2 2 2

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Advance Business Communication

Course Code BM-207

Course Credit 3

Semester II
Course
Objectives  To expose & enable the students to the various forms and practices of
Business Communication in the contemporary world, focussing on
the needs of management students
 To hone specific skills such as verbal and non-verbal communication
& cross-cultural communication
 To develop the use of technology for effective communication
 To develop persuasive communication & its strategy

Course At the end of the course, the students will be able to:
Intended CILO 1: Discuss the value of clear and effective communication in business &
Learning communicating on new media
Outcome CILO 2: Apply the principles of intercultural sensitivity for effective cross-
cultural communication
CILO 3: Analyse strategies for persuasive communication in the professional
contexts
CILO 4: Demonstrate communication strategies in group discussion &

64
 interviews for effective participation
CILO 5: Write business reports & proposals
Pre-Requisite Basic writing skills, Proficiency in English to be able to communicate academic
related topics & current affairs, Computer skills to create PowerPoint
presentation, Use internet for new media communication

Course Module I
Outline
Communication Strategies in the Digital Era
The Age of Internet & Communication Tools, Leveraging Technology for
Social & Professional Presence, Giving Presentation on Online Mode, Creating
Effective LinkedIn Profile

Module II

Inter-cultural Communication
Communication in a Diverse Workplace, Cultural Intelligence, High Context &
Low Context Culture, Five Dimensions of Culture, Non-verbal Skills- A
Cultural Lens, Cultural Sensitivity- Meetings & Social Visits

Module III

Persuasive Communication for Effective Leadership

Attributes to Enhance Persuasion, Language of Persuasion, Art of Persuasion,
Persuasion Process, Use of Inductive Approach, Convincing Arguments,
Connecting with People, AIDA Strategy, Writing Persuasive Messages

Module IV

Career Management and Communication

Resume writing and cover letters, Online Resume, Group Discussions and
Interviews, Communication during Exit Interviews

Module V

Writing Reports & Proposals

Planning, Composing & Writing Reports, Understanding the Report Process,
Preparing Long Format Business Report (through Social Immersion Project),
Structure and Types of Business Reports, Analytical & Informational Reports,
Writing Business Proposals, Using Visuals in Reports

Lab Outline- 10 hours

a. Critical Reading Skills(Case-study , analysing & discussing in
groups-4 Lab)
b. Writing Workshops & Writing Resume & Cover Letter- 4 labs
c. Group Discussions & Interview-2 labs

Evaluation Continuous Evaluation-50 marks (Writing Assignments, Presentation,

65
 Group Discussion, Interview, Case Study, Lab Tests)
End SEm-50 marks

Suggested Text Book:

Reading  Chaturvedi, P.D. and Mukesh Chaturvedi (2018). Business
Communication: Skills, Concepts and Applications, Third Edition,
Pearson Education

 Bovee, C., & Thill, J.V.,& Raina, R.L. (2016). Business Communication
Today (11thed.).Pearson

Reference:
 Lehman, C. M., Dufrene D. D.,&Sinha, M. (2016). BCOM: The South
Asian Perspective on Business Communication (2nd ed.). New Delhi:
Cengage Learning.
 Murphy, H. A., Hildebrandt, H.W.,& Thomas, J.P. (1997). Effective
Business Communication (7th Revised ed.). Boston: McGraw-Hill
Companies.
 Lesiker,V. Raymond et al(2015).Business Communication.(13th ed).
McGrawHill Education

Facilitating the Achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 classroom discussion Assignments 2
through workshop mode
& Role play(students
will open their
professional Linkedin
Profile)
2. CILO2 Discussion & Classroom Group Discussion 3
Presentation in small
groups in the Language
lab
3. CILO3 Discussion & Presentation in 3
presentation on previous groups
samples of persuasive
communication
4. CILO4 Discussion & Mock GD & PI 4
GD/PI, Resume Writing
Workshop in the lab

5. CILO5 Writing Proposal Writing 6

workshops(students are
engaged in social
66
 projects) in the lab

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √ √

CILO 5 √

Total 4 2 4

Programme Intended Learning Outcome:

On successfully completing the program the student will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;

67
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner and
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Decision Modelling and Optimization

Name

Course BM-208
Code

Course 4
Credit

Semester II

Objectives The objectives of the course are:

 To make the students understand the basic concepts in the areas
of Operations Research / Management Science (OR/MS) related
to business decision making.

 To familiarize the students with different techniques in

optimization and simulation.

 To equip the students independently to solve data-driven

business problems using Mathematical and Optimization
Techniques.

Course After the completion of the course, students will be able to

Intended
Learning CILO1 Learn the model building approach of OR/management
Outcome science in
improving managerial decision making
CILO2 Identify decision problems amenable for management
science
approach and find a solution of data-driven decision
making.
CILO3 Interpret and make decision under various decision
making
environments.
CILO4 Develop skills for spread sheet model building and use of
relevant
68
 software packages like TORA and LINGO.

Pre- Basic knowledge of probability and statistics

Requisite
Course Module I
Outline Linear Programming Problem (LPP)
Formulation of LP models, Meaning of solution, Graphical method for
solving LP problems, Simplex method, Duality, Sensitivity analysis.
Applications of LP in Marketing, Finance, Operations management.

Transportation problem. Assignment problem.

Module II
Distribution and Network models:

Model building for optimization. Distribution and network models:

Shortest route and other routing problems, maximal flow problem.

Module III
Project Scheduling:

Scheduling with known activity times, Critical Path Method, time-cost

trade-offs, PERT: Scheduling with uncertain activity times.

Module IV
Decision Analysis and Game Theory:

Decision analysis: Types of decision making environments, decision-

making under uncertainty, decision-making under risk, decision tree
analysis, Risk profile.
Two-person zero-sum, maximax(/minimin) & maximin(/minimax)
principle, application of linear programming in finding equilibrium
solutions, cooperative and non-cooperative games, Nash Equilibrium.

Module V
Queuing Theory:

Waiting line models: Introduction to theory of queues, standard

terminologies, pure birth-and-death model, M/M/1 and M/M/c models.

Module VI
Simulation:

Types of simulation, Monte-Carlo simulation method, Verification and

validation.
Evaluation Continuous Evaluation (Quiz, Assignments, Presentation, Mini
Project, Laboratory work ): 30 marks
End-Term Evaluation: 70 marks

69
 Suggested Text Books:
Readings  Taha, Hamdy A. (2010). Operations Research, Pearson (9th ed.).
 Anderson, D., Sweeney, D.J., Williams, T.A., Camm, J.D. (2019).
An introduction to management science: quantitative approaches
to decision making (14th ed.). Cengage Learning.

Reference Books:
 Balakrishnan, N., Render, B., Stair, R. M., & Munson, C. (2017).
Managerial decision modeling. Upper Saddle River, Pearson
Education.
 Hillier, F., Lieberman, G.J. (2014). Introduction to operations
research (10th ed.).McGraw-Hill Education.
 Powell, S. G., Baker, K. R. (2017). Business analytics: The art of
modeling with spreadsheets. Wiley.
Facilitating the achievement of Course Intended Learning Outcomes
Module Course Intended Blooms Teaching and Learning
No. Learning Outcomes Taxonomy Activity Assessment Method
(CILO) Level

Frameworks of Models through Quiz, Assignments, Minor

1 CILO1,2,4 2,5,3 unstructured problem. Small project, Hands-On test,
cases, problem solving, Written-test
laboratory sessions

Frameworks of Models through Quiz, Assignments, Minor

2 CILO1,2,4 2,5,3 unstructured problem. Small project, Hands-On test,
cases, problem solving, Written-test
laboratory sessions
Quiz, Assignments, Minor
3 CILO2,3,4 5,5,3 Problem solving, Case study, project, Hands-On test,
laboratory sessions Written-test
Frameworks of Models through Quiz, Assignments, Minor
4 CILO2,3,4 5,5,3 unstructured problem. Problem project, Hands-On test,
solving, laboratory sessions Written-test
Quiz, Assignments, Minor
5,3
5 CILO2,4 Problem solving, Case study, project, Hands-On test,
laboratory sessions Written-test
Problem solving, Case study, Quiz, Assignments, Minor
6 CILO2,4 5,3 laboratory sessions project, Hands-On test,
Written-test

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)

70
 PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1
CILO 1 √ √ √ √

CILO 2 √ √ √

CILO 3 √ √ √ √

CILO 4 √ √

Total 4 2 4 2

Course Name Developing Self For Corporate Readiness-II

Course Code BM-209

Course Credit 2

Semester II
Course The objectives of the course are:
Objective
 To assess the students based on their leadership and digital
competence.
 To facilitate them for managing stress and anxiety
 To help students identify their creative traits.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To identify their leadership competence.
Outcome CILO2 To apply techniques of digital interaction and social media
interactions.
CILO3 To recognize creative trait in self
CILO4 To apply tools and techniques of stress and anxiety
management.

Course Module I
Outline Aptitude
Introspection; Self-reflection; Referring to the past to find out
whether one has leadership abilities; Competence mapping and
71
 enhancement

Module II
Digital Competency Concepts & Process
Introduction to digital competency, Browsing, searching and
filtering data, information and digital content, Evaluating data,
information and digital content, Managing data, information and
digital content, Interacting through digital technologies, Sharing
through digital technologies, Engaging in citizenship through
digital technologies, Collaborating through digital technologies,
Netiquette, Managing digital identity

Module III
Using Digital Competency
Developing digital content, Integrating and re-elaborating digital
content, Copyright and licences, Protecting personal data and
privacy, Protecting health and well-being, Protecting the
environment, Solving technical problems, Identifying needs &
technological responses, Creatively using digital technologies,
Identifying digital competence gap

Module IV
Aptitude
Accepting the Power of Imagination; Recognizing the Creative
Traits in self; Developing and applying it at a formal context

Module V

Aptitude
The difference between Fear, Anxiety, Stress and Phobia;
Handling and Managing Anxiety and Stress.

Evaluation Continuous Evaluation 100 marks ( Evaluation through Different

activities with their respective objectives, PPT, Simulations, Role-
plays, Probing, videos, Interventions, Assignments and Feedback)

Reference  Dr Jonathan Horowitz (Consultant Editor), Dr Diane McIntosh

(Consultant Editor) (2018). Stress the Psychology of Managing
Pressure: Practical Strategies to turn Pressure into Positive
Energy . DK
 Steven Warburton, Stylianos Hatzipanagos (2012). Digital
Identity and Social Media. Idea Group,U.S.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Method Bloom’s

No. Learning Learning Activity Taxonomy Level
Outcomes (CILO)
72
1. CILO1 Class activity Quiz and self 2
introspection
2. CILO2 Practical Lab work Lab work 3

3 CILO2 Practical Lab work Lab work 3

4 CILO3 Class activity Self introspections 4

5 CILO4 Lecture and Video Self introspection and 4

and frameworks & class activity
Role play

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √ √

CILO 2 √ √
CILO 3 √ √ √
CILO 4 √ √ √
CILO 5 √ √ √
Total 3 5 5 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;

73
 PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Excel Modelling

Course Code 210

Course Credit 3

Semester
Course The objectives of the course are to explain
Objective
 Excel modelling in different areas
 Hands-on Activities on different types of modelling
Course After undergoing the course, a student will be able:
Intended
Learning CILO1: Perform data management in Excel
Outcome CILO2: Analyse the problems and solve them
Pre-Requisite Basic knowledge of Excel and Subject knowledge
Course Module- I
Outline Data Management using Excel
Understanding of data and data processing, Logical,
mathematical, statistical, string functions , Sorting, Filtering,
data validation, Data visualization

Module- II
Macro and Pivot table in Excel
Pivot Table, Vlookup, Hlookup, Name Range, Conditional
Formatting, Macros, Dash Board
Module-III
Excel Modelling in Finance & Operation
Finance Area – Present Value Calculation, NPV Calculation,
IRR Calculation, PMT Calculation
Operations Area – Optimization Modeling using Excel (LPP,
Transportation, Assignment problems) , Network Optimization
Model in Supply Chain, Decision Modelling using Excel

74
 Module-IV
Excel Modelling in Marketing & HR
Marketing Area-
Markov Chain Model of Customer Value, .Market Segmentation
using Cluster Analysis.

HR Area- Flow models in HR planning, compensation models,

performance and potential models. Training ROI models
Module-V
Excel Modelling in Economics & Communication

Economics Area-
Case Study: Algorithm-based macros for MS Excel in
Economics
Topic 1: Elasticity of Demand & Supply
Topic 2: Cost and Revenue Functions
Topic 3: Market Forms (Monopoly)
Topic 4: Business Trend Forecasting
Topic 5: Using R for Economic Modelling (Data Entry,
Import/Export MS Excel)
Communication- Simple Spread sheet for Job Search & Data
Graphics for Report
Keep your job search on track on simple spread sheet that will
include Position applied, name of the company, a link to the job
application, date applied, status column, track application
progress, interview details, communication tracker, type of
resume,
Communicating quantitative information using graphics, type of
graphic aids for reports, Bar Chart, Line Chart, Maps, Flow
Charts, Gnatt chart, Table, Flowchart, Positioning graphics in
the text, Mind mapping diagram for organising information.

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books

 Salvatore, D. and Rastogi, S., (2020), Managerial Economics:
Readings:
Principles and Worldwide Applications, 9th edition , Oxford
Higher Education
 Kotler, Keller (2016): Marketing Management (14th
75
 ed.)Pearson Education

Reference Books:
 Mankiw, G. (2019), Principles of Microeconomics, 6th Edition,
Cengage

 Ramaswamy, V.S.,& Namakumari, S.,(2013),Marketing

Management India,(5th Edition) Macmillan Publication.

D SEMESTER-III
BM-301 Responsible Business 3
BM-302 Design Thinking & Entrepreneurship 3
BM-303 Artificial Intelligence and Deep Learning 3
BM-304 Developing Self for Corporate Readiness-III 2
Elective – III 3
Elective – IV 3
Elective – V 3
Elective – VI 3
Elective- VII 3
BM-305 Summer Internship Project 6
Total Credit Semester - III 32

Course Name Responsible Business

Course Code BM-301

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To sensitize students about the responsibility of business along
the corporate value chain by examining issues of
environmental sustainability, human rights and governance
arising at different junctures along the value chain.
76
  To bridge the gap between the ethical behavior of the
individual and the ethical challenges posed by organized
business activity in the global marketplace.
 To sensitize participants towards consequences of their
decisions involving ethics
 To encourage critical ethical thinking and decision-making
that is aligned with law of the land, sustainability and morality.
 To inculcate values of professionalism, ethical leadership and
social responsiveness in the students
Course After undergoing the course, a student will be able:
Intended
Learning CILO1 To explain the concepts, theories and models relating to
Outcome social responsibility of business viz. ethics, sustainability,
corporate governance and corporate social responsibility.
CILO2 To apply ethical perspectives in different functional
department of the organisation such as marketing, finance,
strategy and ethical issues at workplace.
CILO3 To analyse the issues of responsible business along the
entire value chain of business.
CILO4 To develop code of responsible business conduct in
accordance with the national guidelines on responsible
business conduct (NGRBC).

Course Module I
Outline Conceptual Framework:

Ethical Considerations in Business; The Costs of Being Unethical;

Profit Maximization Versus Corporate Social Responsibility;
Philosophical Frameworks For Ethical Decisions: Western
Teleological, Deontological And Modern Theories; Indian Ethos.
Module II
Ethical Issues at Workplace:

Workplace Ethics in Human Resources Management; Mergers &

Acquisitions; Marketing Ethics; Financial Issues; Ethical Choices
Facing Employees; Whistle Blowing Concept And Implementation Of
Ethical Policy In The Organization.

Module III
Corporate Governance and CSR:

Definitions, Concepts and Examples of Corporate Governance in

Select Countries; Important Reforms of Corporate Governance In
India; CSR Provisions in The Revised Companies Act (2013), Section
135

Module IV
Sustainable Development Goals:
Meaning of Sustainability in Relation to Business Organizations;
Issues Related to Saving the Environment, Conserving Resources,
Pollution and Carbon Emission and Safeguarding Communities and
77
 Biodiversity When Engaged In Commercial Activities; United Nations
Agenda For Sustainable Development for 2030.

Module V
National Guidelines on Responsible Business Conduct (NGRBC):
Developing Code of Responsible Business Conduct; Driving
Environmental and Social Responsibility; The UN Guiding Principles
for Business and Human Rights (UNGPS): Nine Thematic Pillars /
Principles Of Business Responsibility; BRRF as a Self-Assessment
Tool; Business Case Matrix (BCM)

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Textbooks:
Readings:  Andrew Crane, Abagail McWilliams, Dirk Matten, Jeremy
Moon, Donald S. Siegel (2008). The Oxford Handbook of
Corporate Social Responsibility.
 Chakraborty, S.K. (1998). Foundation of Managerial Work-
Contribution from Indian Thought, Himalaya Publishing
House Delhi

Reference Books:
 S.K. Mondal (2010). Ethics in Business & Corporate
Governance: Tata Mcgraw Hill, Edition
 Swamy Dr. Partha Sarathi (2010), Corporate Governance
Principles, Mechanisms & Practice, Biztantra, Indian Text
Edition
 A.C.Fernando (2009), Business Ethics & Corporate
Governance, An Indian Perspective Pearson Education

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Self-Appraisal, 2
through small cases Experience sharing and
quiz
2. CILO2 Lecture, presentation, and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 3
play and activity Presentation
4. CILO4 News Tracking and study Developing a code of 4
of model organisations responsible business
following NGRBC conduct
78
 guidelines

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √ √ √

Total 2 4 1 1 3 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

79
Course Name Design Thinking & Entrepreneurship

Course Code BM-302

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To introduce students to the discipline of “design thinking”
that enhances innovation activities in terms of value creation,
speed, and sustainability.

 To make business management students understand the nature

of entrepreneurship, and its importance.

 To equip students with tools and techniques required for

initiating their own start-up.

 To inspire students and help them imbibe an entrepreneurial

mind-set.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1
To understand basic theories and concepts of
Outcome Entrepreneurship.
CILO2 To apply tools and techniques to develop fundamental
capabilities in the methods used for practicing Design
Thinking.
CILO3 To analyse the business environment and identify problems
worth solving and the pain relievers and gain creators
associated with them.
CILO4 To create business models and test their validity.

CILO5 To be able to pitch their business plan to potential investors

for raising funds.

Course Module I
Outline Introduction to Design Thinking:
Exploration Vs Exploitation; Ambidextrous Organisation; Choosing A
Mindset; Exponential Innovation; The Evolution Of Design Thinking;
Design Thinking Process; Traditional Vs Design Thinking; Empathy
Map, Ideation And Prototyping; Creative Matrix; Concept Poster.
Module II
Introduction to Entrepreneurship::
Define Entrepreneurship, Entrepreneurship as a Career option,
Benefits and Myths of Entrepreneurship, Success Rate of
Entrepreneurs related to Experience and Family Backup,
80
 Characteristics, Qualities and Skills of Entrepreneurship,
Entrepreneurial Propensity, Life as an Entrepreneur, Impact of
Entrepreneurship on Economy and Society.
Module III
Business Model & Validation:
Identify Business Opportunities, And Methods of Finding And
Understanding Customer Problems, Identifying Potential Problems,
Crafting Values Proposition Template; Types Of Business Models,
Lean Approach, The Problem-Solution Test, Solution Interview
Method, Identification Of Minimum Viable Product (MVP), Product-
Market Fit Test.
Module IV
Economics & Financial Analysis:
Revenue Sources Of Companies, Income Analysis, And Costs
Analysis - Basics Of Unit Costing; Advantages And Disadvantage Of
Various Sources Of Finance; Investors Expectations; Return On
Investment; Practice Pitching To Investors And Corporate.
Module V
Marketing & Business Regulations:
Building Digital Presence and Leveraging Social Media; Measuring
Effectiveness Of Channels; Customer Decision-Making Process; Sales
Plans And Targets; Business Regulations; Start-Up Ecosystem;
Government Schemes.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Practice Venture Milestones): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Books:

Readings:  Rajeev Roy (2012). Entrepreneurship: Oxford Higher
Education
 https://lms.learnwise.wfglobal.org (resource material supplied
by Wadhwani Foundation)

Reference Books:
 Zimmerer & Scarborough (2016). Essentials of
Entrepreneurship and Small Business Management: Prentice
Hall Edition.
 K. Nagarajan. (2015), Project Management: New Age
International (P) Limited, 7th edition.
 Vasant Desai (2012). Dynamics of Entrepreneurship
Development: Himalaya Publishing House.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level

81
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, Class Activity and Case analysis, Exercise 3
Project. and Presentation

3. CILO3 Practice Venture, Student Start-up Milestone 3,4

Start-Up Presentations
4. CILO4 Practice Venture, Student Real Life venture 5
Start-Up performance
5. CILO5 Case Studies and Pitching in front of 5
Discussion external resource
person from NEN

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √ √ √ √ √

CILO 5 √ √ √ √ √

Total 5 2 3 1 2 3

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;

82
 PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Artificial Intelligence and Deep Learning

Course Code BM-303

Course Credit 2

Semester III
Course The objectives of the course are to explain about
Objective
 Artificial Intelligence (AI) technology in Business
 Uses of AI and Deep Learning in a variety of industries.

Course CILO1. Describe business problem using Artificial Intelligence

Intended CILO2. Apply and illustrate algorithm using Deep Learning for
Learning solving a business problem
Outcome
Pre-Requisite Basic knowledge of computer / IT
Course Module I
Outline Introduction to Artificial intelligence
Basic concepts of AI, Big Data, Data Science, Machine
Learning.

Module-II
AI applications in Business
AI for Customer Service , Sales, Marketing , Human Resources,
Finance and Operations, .Improving work place communication
through AI

Module-III
Concept to Implementation of AI Solutions
Business use case and value proposition - Create data ecosystem
- Decide on algorithms and tools - Optimize data feedback loop

Module-IV
83
 Search Techniques and Knowledge Representation
Informed Search and Uninformed Search , Propositional Logic

Module-V
Deep Learning
Deep Learning, Applications & Case study
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,
Presentation, Short Term Project): 50 marks

End-Sem Evaluation : 50 marks

Suggested Text Books

Readings:  Nilsson, N.J., (2014). Principles of Artificial Intelligence,
Illustrated Reprint Edition, Springer Heidelberg.
 Russell, S. and Norvig, P. (2010). Artificial Intelligence: A
Modern Approach (3rd Ed.), PHI.

Reference Book
 Winston, P.H., 2004. Artificial Intelligence (3rd Ed.),
AddisonWesley Publishing Company.
 Nilsson, N.J., 2010. Quest for Artificial Intelligence (1st Ed.),
Cambridge University Press.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through examples, activity application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation, Exercise and Quiz 3
activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)

84
 PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √

Total 1 1 1 1

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Developing Self For Corporate Readiness-III

Course Code BM-304

Course Credit 2

Semester III
Course The objectives of the course are:
Objective
 To help students explore themselves and set their short- and
long-term career goals.
 To orient students with the expected employability skills as
per the current industry standards
 To improve students’ performance in logical and mathematical
aptitude test conducted for placement.

Course After undergoing the course, a student will be able:

Intended

85
Learning CILO1 To define their short- and long-term career goals.
Outcome CILO2 To put together their resume appropriately.
CILO3 To demonstrate proficiency in communicating in English.
CILO4 To analyse and interpret data properly to answer logical
and mathematical aptitude questions in interviews

Course Module I:
Outline Understanding Self
Part A: Exploring self
Knowing Self- Who am I? Identifying attributes that determines
Self. Identifying interests, setting goals and aspirations, knowing
short term and long-term goals.
Part B: Understanding Industry’s Expectations (Project to be
assigned in advance)
Learning through Alumni experience, Understanding the
innovative recruitment processes and Industry expectations
through Industry experts.

Module II:
Constructing Resume, Applying for Jobs
Writing effective Resume to win jobs, Resume Specifications,
Resume and CV*: Differences, Inputs to create Visual Resume
to get better opportunities.

Module III:
Enhancing Business Updates & Orientating with IELTS
Skills Test
Enhancing Business Awareness through effective reading
(Business related Articles from Newspaper and Magazines to be
collected and discussed.)
Listening Practice & Tests
Profession related proficiency

Module IV:
Aptitude-I
Number System I & II, Percentage, Profit & Loss, Simple
Interest, Compound Interest, Time Speed and Distance I & II,
Time and Work I & II

Module V:
Aptitude- II
Linear Equations, Permutation Combination, Probability,

86
 Logical Reasoning and Syllogism, Inequalities

Evaluation Continuous Evaluation 100 marks ( Evaluation through Different

activities with their respective objectives, PPT, Simulations, Role-
plays, Probing, videos, Interventions, Assignments and Feedback)

Reference  RS Agarwal (2018). A Modern Approach to Logical Reasoning.

S Chand Publishing.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Method Bloom’s

No. Learning Learning Activity Taxonomy Level
Outcomes (CILO)
1. CILO1 Class activity Quiz and self- 2
introspection
2. CILO2 Demonstration and Resume writing and 3
Presentation. Application writing

3 CILO3 Listening and IELTS Skill Practice 4

Reading practice Test

4 CILO4 Class activity Practice Test 4

5 CILO4 Class Activity Practice Test 4

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √

CILO 2 √
87
CILO 3 √
CILO 4 √ √
CILO 5 √ √
Total 2 1 5

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

E SEMESTER-IV
BM-401 Strategic Management 3
BM-402 Business Law & IPR Management 3
BM-403 CAPSTONE Business Simulation 2
BM-404 Developing Self for Corporate Readiness – IV 2
Elective – VIII 3
Elective – IX 3
Elective – X 3
BM-405 Industrial Visits 2
BM-406 Activity Based Self-Learning 2
KNOWLEDGE ENHANCEMENT COURSE
2
(SELECT ONE)
BM-407 Element of Basic Econometrics
BM-408 Marketing Analytics
BM-409 Leadership & Communication
BM-410 Advanced Entrepreneurship
Total Credit Semester -IV 28
TOTAL CREDITS 124

88
Course Name Strategic Management

Course Code BM-401

Course Credit 3

Semester IV
Course The objectives of the course are:
Objective
 To cover fundamental issues regarding corporate and business
strategy, and the implementation and process aspects of
strategic management
 To create a conceptual framework that will serve students as a
reference for making progressive and appropriate use of the
learned strategic management concepts.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To understand a range of strategic management theories.
Outcome
CILO2 To apply appropriate theories, tools, models and heuristics for
studying an organisation’s strategically relevant internal and
external environment.

CILO3 To analyse and integrate knowledge gained for the

formulation and implementation of strategy from holistic and
multi-functional perspectives. keeping global, ethical, social
and sustainable issues in mind.

CILO4 To evaluate real life company situations, research and

recommend creative solutions, using a strategic management
perspective.
.

Pre-Requisite Principles of Management and Organizational Behaviour

Course Module I
Outline Overview of Strategic Management:
Strategic Management- Meaning, Significance, Objectives; Evolution
and Development of Business Policy And Strategic Management; Key
Elements Of Strategy, Strategic Inputs; Strategic Actions; Strategic
Outcome; Phases In The Strategic Management Process.

Module II
Strategic Inputs: Strategic Management and Competitiveness; Vision;
Mission; External Environment; Opportunities; Threats; Competition
and Competitor Analysis; Internal Environment; Resources;
Capabilities; Competencies And Competitive Advantage.
89
 Module III
Formulation of Strategic Action:
Business Level Strategy; Competitive Rivalry and Dynamics;
Corporate-Level Strategy; Strategic Acquisition and Restructuring;
Global Strategy; Cooperative Implication For Strategy.

Module IV
Implementation of Strategic Actions: Corporate Governance and
Ethics; Structure and Controls with Organizations; Strategy Execution;
Congruence Model; Leadership Implications for Strategy,
Entrepreneurial Implications for Strategy.

Module V
Current trends in strategic management: Change Management;
Strategy in the New Normal; The Rise of E-Commerce; The
Networked Organization; Artificial Intelligence and Strategic
Management.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Books:

Readings:  “Strategic Management: A South-Asian”, Author(s): Michael
A. Hitt | R. Duane Ireland | Robert E. Hoskisson | S.
Manikutty, Cengage 9th Edition.
Reference Books:
 Charles W.L.Hill & Gareth R Jones- An Integrated Approach
to Strategic Management-Cengage Learning India Edition
 J.Barney & W.S.Hesterly-Strategic Management and
competitive advantage – Pearson Education Inc.
 Gordon Walker -Modern Competitive Strategy-Tata Macgrow
Hill publications
 HBR 10 Must Reads on Strategy (e book provided)

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Quiz 2
through small cases
2. CILO2 Lecture, presentation and Individual and team- 3
activity. Topics for short based tasks, Application
term projects to be given. to specific industries

3. CILO3 Lecture, Case analysis, Group Case Presentation, 4

Use of audio-visual Comparison Reports
material,
4. CILO4 Case study, News Group Assignment, 5
Tracking, Trend Recommendation

90
 Observation Reports.

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √

CILO 2 √ √

CILO 3 √ √ √ √

CILO 4 √ √ √ √ √ √ √

Total 4 3 2 1 1 2 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Business Law & Intellectual Property Right (IPR) Management

91
Course Code BM-402

Course Credit 3

Semester IV
Course The objectives of the course are:
Objective
 To bring jurisprudence to the forefront by engaging students in
thoughtful and critical analysis about the law.

 To provide the students with an understanding about the basic

nature of law, how it works, how it is used to settle disputes
and how it affects business decision making.

 To introduce students to the world of intellectual property law

by making them familiar with the Regulatory structure and
compliance requirements.

 To enable the students to be an active partner in legal aspects

of decision making and better equip them to avoid the legal
issues before they occur and control and manage legal
problems more effectively.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To understand and recognize when one has a legal issue in
Outcome various business settings and transactions.
CILO2 To apply sound legal reasoning and critical thinking to
legal positions.
CILO3 To analyse and review legal factual situations.
CILO4 To evaluate legal conditions and reach to a conclusion
regarding legal & IPR issues.

Pre-Requisite Principles of Management and Organizational Behaviour

Course Module I
Outline Business Management and Jurisprudence:
Philosophical context of the law, general principles and application of
jurisprudence.

Module II
Commercial Laws-I:
Important elements of mercantile law; The Indian Contract Act, 1872;
The Sale of Goods Act, 1930; The Negotiable Instruments Act,1881;
The Partnership Act, 1932.

Module III
Commercial Laws-II:
The Companies Act,2013; The Competition Act, 2002; The Consumer
Protection Act, 2019.

92
 Module IV
Importance of Banking & Insurance Law:
Introduction, Control and Regulation of Banking and Insurance in
India; Important provisions of The Banking Regulation Act, 1949,
Insurance Act, 1938(Amendment Act 2015) and Foreign Exchange
Management Act, 1999.

Module V
Intellectual Property Rights:
Regulatory structure and compliance, The Copyright Act, 1957; The
Patent Act, 1970; The Trade Mark Act,1999.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Books:

Readings:  Kapoor, N.D. (2017). Elements of Mercantile Law. New
Delhi: Sultan Chand & Sons.
Reference Books:
 Avtar Singh, Law of Contracts, ( Lucknow: Eastern Book
Company, 1999)
 Mulla and Pollock, Law of Contracts, (New Delhi:
Butterworth, 2001)
 Kuchchal, M.C., &Kuchhal, V. (2018). Business Law. Vikas
Publishing.
 Avtar Singh, Principles of the Law of Sale of Goods and Hire
Purchase (1998), Lucknow: Eastern Book Company
 Kapoor, N.D. (2015). Elements of Company Law. New Delhi:
Sultan Chand & Sons.
 Avatar Singh: Law of Partnership, Principles, Practice and
Taxation
 Pathak, A. (2017). Legal Aspects of Business. Tata McGraw
Hill
 Abir Roy & Jayant Kumar, Competition Law in India. New
Delhi :Eastern Law House,
 Competition Act, 2002 (Students Edition) by Dr. V.K.
Agarwal
 Gulshan, S. S., (2011). Business Law Including
Company.Excel Books
 Tulsian, P.C., &Tulsian, B. (2017). Business Law. Tata
McGraw Hill.
 Kuchchal, M.C.(2009). Corporate Laws. New Delhi: Shri
Mahaveer Book Depot.
 P. Vasantha Kumar. Banking and Negotiable Instruments:
Law and Practice

Facilitating the achievement of Course Learning Outcomes

93
Module Course Intended Teaching and Assessment Method Bloom’s
No. Learning Outcomes Learning Activity Taxonomy
(CILO) Level
1. CILO1 Conduct discussions Quiz 2
and set up a mock court
2. CILO2 Lecture, presentation Individual and team- 3
and activity. Topics for based tasks, Project
short term projects to Reports
be given.
3. CILO3 Case laws, Group Case 4
discussions Presentation,
4. CILO4 Discussions, Group Assignment, 5
Research Project Research Reports.

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √ √

Total 3 4 2 1 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;

94
 PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

BM-404 Capstone Business Simulation (2 Credits)

Capstone® Business Simulation

It is an internationally acclaimed, rich and compelling business simulation designed to teach
and reinforce the core business learning across marketing, finance, strategy, operations,
accounting and HR in an integrated and real word manner. Capstone provides learners with a
unique opportunity to apply, validate, test and consolidate their learning by running a live and
dynamic simulated business in a competitive environment which closely mirrors a real world
business environment.

Course Name Developing Self for Corporate Readiness-IV

Course Code BM-404

Course Credit 2

Semester IV
Course The objectives of the course are:
Objective
 To train students on improving their performance in GD and
Job interviews.
 To train students on improving their mathematical aptitude and
data interpretation skills.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To appreciate the role and importance of soft skills in
Outcome sustained career progression.
CILO2 To summarize current affairs of national and international
importance.
CILO3 To discuss topics of business and current affairs in a group.
CILO4 To defend their candidature in a job interview.
CILO5 To analyse and interpret data properly to answer mathematical
aptitude questions in interviews.

95
 Course Module I
Outline Soft Skills & Career Growth
Soft Skills: Adaptability, Attitude, Professional Etiquette and
Mannerism

Module II
Group Discussion & Personal Interview
Group Discussion covering topics of business and current affairs,
Communication skills, Active Listening during GD, Leadership
& Ability to Influence, Flexibility, Lateral thinking in GD,
Responsibility of the First Speaker, Techniques of Summing Up
Effective Communication in Interview:
General preparedness for an Interview, Essential Interview skills,
Types of Interview questions, FAQs, Behavioural questions,
Case-based Interview, Mock Interview practice sessions with
individual students
Module III
Winning Job Interview
Handling Difficult Interview questions, Avoid interview
Blunders, Non-verbal communication during interview, Mock
Interview practice sessions with individual students.

Module IV
Aptitude-I
Average, Mixture and Allegation, Ratio, Proportion and
Variation, Sequence and Series, Numerical Logic

Module V
Aptitude- II
Data Interpretation, Clock and Calendar, Mensuration, Venn
Diagram and Set Theory, Quadratic Equations

Evaluation Continuous Evaluation 100 marks ( Evaluation through Different

activities with their respective objectives, PPT, Simulations, Role-
plays, Probing, videos, Interventions, Assignments and Feedback)

Reference  R S Agarwal (2017). Quantitative Aptitude for Competitive

Examinations. S Chand Publishing

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Method Bloom’s

No. Learning Learning Activity Taxonomy Level
96
 Outcomes (CILO)
1. CILO1 Discussions, Quiz and class activity 2
demonstrations &
reflections, Ted talks,
presentations &
analysis, role plays
2. CILO2 & CILO 3 Presentations, News Group discussion 3&4
Search, and
Demonstration and
Class activity
3 CILO4 Class Activity, Ted Class activity 4
Talks and
demonstration and
Role play
4 CILO5 Class activity and Mathematical Aptitude 4
Practice tests Test

5 CILO5 Class Activity and Data Interpretation 4

practice tests Aptitude Test

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √ √

CILO 2 √ √ √
CILO 3 √
CILO 4 √ √
CILO 5 √ √
Total 1 2 2 5 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
97
 PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner.
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Activity Based Self-Learning

Name

Course BM-406
Code

Course 2
Credit

Semester IV
Course The objectives of the course are:
Objective  To learn management skills while participating in events and
working in teams
 To ensure overall improvement in personality and leadership
abilities of students
 To nurture competitive spirit and positive attitude among students

Course After undergoing the course, a student will be able:

Intended CILO1 To understand the practical implications of management subjects
Learning CILO2 To identify the management concepts beyond the classroom
Outcome CILO3 To explain their role in management discipline
CILO4 Evaluate the management challenges
CILO5 Prepare theme selves for the future challenges going to face in the
management discipline
Pre-
Requisite
Course Co-Curricular activities involve
Outline - All Specialization Club activities conducted in the semester (HR,
Marketing, Finance, Communication and Operations)
- Students Seminar (research based in semester I and II)
- Participation in Conferences, seminar and guest talks (inside and
98
 outside the organization)
- Research Paper Writing & Presentations (semester III and IV)
- Innovation & Creativity Projects such as CIBI Projects
- Live projects in Industry
- Participation in any inter college activities (academic in nature)

Evaluation
- There are three components of ASL evaluation for each semester
- Evaluation and marks will be added at the end of Fourth Semester
- There no written test for this
- Students will submit individual and group reports and present

Evaluation 100 marks in each semester

Sl No Activity Responsibility Evaluation Marks
(overall
responsibility:
ASL coordinator )
Activity-1 - Attending - Program - On the basis of 20
Guest talks Coordinator, attendance and marks
- Seminars and MBA submission of
Conferences individual
conducted by reports
BSoM (BGU)
Activity-2 - Attending and - Specialization - On the basis of 50
Participating Club attendance and marks
Specialization coordinators participation
Club activities and report
(five clubs) submission
- Finance Club - Specialization
- Marketing Club Club
- Operations coordinators
Club will have the
- HR Club evaluation
- Communication scheme
Club according to the
programs/events
conducted
- 10 marks for
each
club/Semester
Activity-3 - Students - Faculty - 30 marks/each 30
Seminar Mentor semester marks
- Center For
Innovation And
Business
Incubation
(CIBI) Projects
- Live Projects in
Industry
- Research Paper
Writing
(Presentation/
99
 Publication)

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1 CILO1, CILO2 - Attending Guest talks Report Submission 2,3
Seminars and Conferences
conducted by BSoM
100
 (BGU)
2 CILO3 - Attending and - Evaluation of 4
Participating Competitions
Specialization Club - Report submission
activities (five clubs)
- Finance Club
- Marketing Club
- Operations Club
- HR Club
Communication Club
3.- CILO4, CILO5 - Students Seminar - Report submission 5,6
- Center For Innovation - Group Presentation
And Business
Incubation (CIBI)
Projects
- Live Projects in
Industry
- Research Paper Writing
(Presentation/
Publication)

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √

CILO 2 √

CILO 3 √ √

CILO 4 √ √ √ √ √ √ √

CILO 5 √ √ √ √ √ √ √

Total 5 2 2 3 2 2 2

Programme Intended Learning Outcome Details:

101
PILO1: Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems
PILO2: Understand and communicate economic, social, legal, ethical, and global aspects of
business
PILO3: Conduct research and use analytical & critical thinking skills for data-based decision
making
PILO4: Develop self and others effectively in a team environment for the achievement of
organizational goals
PILO5: Communicate effectively in business environment.
PILO6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner.
PILO7: Formulate and implement innovative and sustainable business interventions.

KNOWLEDGE ENHANCEMENT COURSE

Course Name Marketing Analytics

Course Code BM-407

Course Credit 2

Semester IV

Course objective Objective of this course are:

 To demonstrate the need of marketing analytics in the present
business scenario.
 To enable the students with skills in analyzing and predicting
the trends in market.
 To sensitize the students about the tools for generating insights
from data and how such insights are used in marketing decision
making.

102
Course Upon completion of the course, a student will be able :
Intended CILO1 To understand the importance of data and analytics in marketing
Learning decisions.
Outcome CILO2 To apply key marketing analytics tools and techniques.
CILO3 To analyse complex issues, think critically and communicate
effectively
Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.

Course Outline Module I

Introduction to Marketing Analytics:
Meaning and scope of marketing analytics, Sources of marketing data,
Marketing metrics and measurements, Offline and digital marketing
measures, Marketing analytics in the age of big data.

Module II
Product Analytics:
Optimising Product Mix; Segmentation, targeting and positioning;
Marketing mix analytics; Assortment optimization; New product and
service design.

Module III
Price Analytics:
Price optimization, Linear and non-linear pricing, Dynamic pricing,
Yield pricing, Price bundling.

Module IV
Customer Analytics:
Customer lifetime value, Customer choice, Market basket analysis,
Cross-selling and optimization, Customer lifetime social value and its
relevance, concept of NPVR, NPS.

Module V
Emerging Issues in Marketing Analytics:
Data collection and Protection laws; Ethical use of data and analytics;
Future of marketing analytics.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks
References Text Book:
 Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2017). Principles
of Marketing Engineering and Analytics. DecisionPro.
Reference Books:
 Stephan, S. (2013). Marketing Analytics: Strategic Models and
Metrics (1st ed.). Createspace Independent Publishing
 Venkatesan, R., Farris, P., & Wilcox, R. T. (2014). Cutting-Edge
Marketing Analytics: Real World Cases and Data Sets for Hands
On Learning. Pearson Education.
 Blattberg, R. C., Do- Kim, B., &Neslin, S. A. (2008) Database
Marketing: Analyzing and Managing Customers. New York:
Springer.
103
Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.

3. CILO3 Lecture, Case analysis, role Case analysis and 4

play and activity designing some games

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √

Total 1 1 1 1 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;

104
 PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Element of Basic Econometrics

Course Code BM-408

Course 2
Credit
Trimester VI

Course The objective of the course is:

Objective
 To understand the Concepts of Econometrics and its applications

Course At the end of this course, participants would be able to:

Intended
Learning CILO 1 To explain applications of Econometrics in research in the areas
Outcome of Finance, Marketing and Human Resources.

CILO 2 To develop appropriate Single Equation Regression Model

for Data analysis in the field of Management.
CILO 3 To apply Two Variable Regression Model for Data Analysis
CILO 4 To analyze Ordinary Least Square Regression Model for
Data Analysis
CILO 5 To design Management Strategies out of Data Analysis
applying Regression Models.
Pre- Statistics, Mathematics and Economics
Requisite

Course Module I
Outline Introduction To Econometrics
Econometrics, Methodology Of Econometrics, Statement Of Theory And
Hypothesis, Specification Of Econometrics Model, Data, Estimation Of
Econometric Model, Hypothesis Testing, Prediction Or Forecasting, Use Of

105
 The Model For Control Or Policy Purposes

Module II
Single-Equation Regression Model
Historical Origin Of The Term Regression, The Modern Interpretation Of
Regression, Statistical Versus Deterministic Relationships, Regression Versus
Causation, Regression Versus Correlation, Terminology And Notation, The
Nature And Sources Of Data For And Economic Analysis

Module III
Two-Variable Regression Analysis
The Concept Of Population Regression Function (Prf), The Meaning Of The
Term Linear, Linearity In The Variables, Linearity In The Parameters,
Stochastic Specification Of Prf, The Significance Of The Stochastic,
Disturbance Term, The Sample Regression Function (SRF)

Module IV
Two-Variable Regression Model: The Problem Of Estimation
The Method Of Ordinary Least Squares, The Classical Linear Regression
Model, Assumptions Underlying The Method Of Least Squares, Precision Or
Standard Errors Of Least-Squares Estimates, Properties Of Least-Squares
Estimators, The Coefficient Of Determination A Measure Of "Goodness Of
Fit"

Module V
Two-Variable Regression: Interval Estimation And Hypothesis Testing
Statistical Prerequisites, Interval Estimation: Some Basic Ideas, Confidence
Intervals For Regression Coefficients, Confidence Interval, Hypothesis
Testing: General Comments, Hypothesis Testing: The Confidence-Interval,
Approach, Two-Sided Or Two-Tail Test, One-Sided Or One-Tail Test,
Hypothesis Testing: The Test-Of-Significance Approach, Testing The
Significance Of Regression Coefficients: The Ttest.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks

End-Term Evaluation : 50 marks

Suggested Text Book

Readings  Gujarati Damodar N, Basics of Econometrics Sixth Edition

Reference Books
 James Stock H, Introduction to Economtrics, Third Editions

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Short quiz and in-class 2
problem solving.
106
2. CILO2 Lecture, presentation and Short quiz consisting 2
activity. of numerical problems.
In-class problem
solving.
3. CILO3 Lecturing & Discussion, Short quiz consisting 2
of numerical problems.
In-class problem
solving.
4. CILO4 Lecturing & Discussion, Short quiz consisting 2
of numerical problems.
In-class problem
solving.
5. CILO5 Lecturing &Discussion, Short quiz consisting 2
of numerical problems.

Bloom’s Taxonomy:

Level 2: Understanding

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √ √

Total 5 5

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
107
 PILO6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Developing Leadership Communication

Course Code BM 409

Course Credit 2

Semester 4
Course  To enable the students to develop leadership communication styles &
Objectives strategies

Course At the end of the course, the students will be able to:
Learning CILO 1: To discuss the principles of communication required for effective
Outcome leadership
CILO2: To analyse and examine the relation of communication to
leadership in organization
CILO 3: To demonstrate presentations skills to convey a memorable
message
CILO 4: To compose effective business message
Pre-Requisite Knowledge of Communication Principles & Theories & the Skills to
Communicate one’s ideas

Course
Outline Module I: Leadership & Communication
The Process & Power of Communication; Why Communication Makes a
Difference; Positive & Ethical Communication; Conversation Skills &
Platforms for Effective Communication

Module II:
Leadership from Communication Perspective
Willingness to Communicate; Emotional Communication Competency,
Leading Others: Applying Communication Principles at Workplace

Module III:
Leadership & Presentation Skills
Audience Analysis & Needs, Kinesis Demonstrations, Visuals, Power of
Impressions, Story-telling, Aristotle Model for Effective Public Speaking

Module IV: Leadership Communication & Use of Technology

Matching Media to Your Message; Media Rich/Lean Method

Module V: Writing for Effective Leadership

E-mail Writing; Crafting Clear & Powerful Messages as a leader

108
 Evaluation Continuous Evaluation-30 marks(Writing Assignments,
Presentation Quiz, Role-play)
End Sem-50 marks of minimum 2hrs 30 Minutes duration.

Suggested Text Book:

Reading:  Walker, R & Aritz, J. (2014). Leadership Talk: A Discourse
Approach to Leader Emergence. Business Expert Press. USA

Reference:

 Lesiker,V. Raymond et al(2015).Business Communication.(13th

ed). McGrawHill Education

 Johnson E. Craig & Hackman, Z. M. (2018). Leadership:

Communication Perspective. 7th Ed. Wavelan Press, Long Grove,
Illinois.

Facilitating the Achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and classroom Group Presentation 2
discussion
2. CILO2 Classroom discussion in Small Group 3
small groups Discussion

3. CILO3 Individual Presentation Presentation 3&4

4. CILO4 Lecture, Writing Writing Assignments 6
workshops

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

109
 PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √

CILO 4 √

Total 2 1 1 4

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Advanced Entrepreneurship

Course Code BM-410

Course Credit 2

Semester IV
Course The objectives of the course are:
Objective
 To impart the students’ necessary managerial skills and tactics
required for starting a real life startup
 To enhance their prospects of students as an Entrepreneur.
110
Course After undergoing the course, a student will be able:
Intended
Learning CILO1 To understand and recognize the stages related to growth of
Outcome the Start-up and the turbulent environment it undergoes in the
initial stage.
CILO2 To prepare sales plan, people plan, channel plan, funding
plan, and Branding strategy for their start-up
CILO3 To plan for increased revenue and fund growth of their start-
up
CILO4 To evaluate the performance metrics of their start-up and
effectiveness of their business model, and pivot if required.
CILO5 To appreciate the issues related to intellectual property rights,
statutory compliance and other legal management issues for
the start-up.
CILO6 To pitch their venture to investors and promoters for funding
and further expansion.

Pre-Requisite Students must have identified a problem worth solving and have a
basic start-up plan build around it.
Course Module I
Outline Refining the business model
Examine the product/service created by the practice venture and
decide if there is a need to pivot; Identify which business model
suits your product/service the best; Refine your business model
by developing a few variants and by adding a new customer
segment;
Build or refine prototypes of the product/service to reflect any
changes in the business model.
Module II
Business Planning
Create a detailed annual Sales Plan; Create an annual People
Plan;
Create a financial plan for your practice venture : Calculate your
start-up costs; Calculate your operating expenses; Create a cash
flow forecast; Analyse your profit and loss forecast; Calculate
your cost of goods; Analyse the breakeven point for your
practice venture
Module III

Increasing Revenue & Funding Growth

Customer life cycle, secondary revenue source, exploring the
right funding options; funding plan; funding pitch deck
,Exploring New channels and Partnerships for growth revenues.
Evaluating the Growth streams based on longevity. Lean Start-
up Canvas.

Module IV

111
 Measuring Progress & Branding
Identify the key metrics that will help measure business growth
and track progress; Share progress with your team and
stakeholders with the help of dashboards/report formats and a
communication plan; leaping ahead with technology; Digital
marketing and social media campaign
Module V
Legal Compliance and Pitching
Identify the different legal entity types available in your country
and their suitability for different types of ventures; Identify the
type of legal entity, compliance and documentation
requirements, professional help, and accounting system for new
ventures; Prepare a compliance plan for your venture; Preparing
a pitching deck for investors.

Evaluation Continuous Evaluation (Quiz, Practice Venture Milestone

Presentation, Practice Pitch for funding): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book

 Rajeev Roy : Entrepreneurship : Oxford Higher
Readings:
Education 2012
Reference
 Hisrich, Peters, Shepherd: Entrepreneurship-Prentice
Hall 9th Edition.
 Zimmerer & Scarborough: Essentials of Entrepreneurship
and Small Business Management: Prentice Hall 2016
Edition.
 K. Nagarajan: Project Management: New Age
International (P) Limited, 2015 7th edition.
 Vasant Desai: Dynamics of Entrepreneurship
Development: Himalaya Publishing House : 2012

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Quiz and Presentation 3
activity.

3. CILO3 Class Discussion on Real Mile stone 3

time business data from presentation-1 & 2 and

112
 each student’s practice social media campaign
venture
4. CILO4 Class Discussion on Real Mile stone 4
time business data from presentation-3
each student’s practice
venture
5. CILO5 Class Discussion on Real Mile stone 5
time business data from presentation-4
each students practice
venture
5. CILO6 Class Discussion on Real Video pitch 5
time business data from
each student’s practice
venture

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √ √ √

CILO 6 √ √
Total 1 1 4 1 1 1 3

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;

113
 PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

5. SYLLABUS OF SPECIALIZATION COURSES

5.1 MARKETING

MARKETING
BM-M01 Services Marketing
BM-M02 Sales and Distribution Management
BM-M03 Customer Relationship Management
BM-M04 Digital Marketing
BM-M05 Brand Management
BM-M06 Retail Management
BM-M07 Bottom of Pyramid Marketing

114
BM-M08 Consumer Behaviour
BM-M09 B2B Marketing
BM-M10: International Marketing

Course Name Services Marketing

Course Code BM-M01

Course Credit 3

Semester II
Course The objectives of the course are:
Objective
 To explain the fundamental concepts of services marketing.
 To highlight the opportunities and challenges of service
marketers.
 To change the mindset of students to work for service
industry.
Course After undergoing the course, a student will be able:
Intended
Learning CILO1- To understand the key concepts of services marketing.
Outcome CILO2- To describe the problems faced by service marketing
professionals.
CILO3- To apply the concepts in measuring service quality gaps and
recommending steps to reduce service quality gaps.
CILO4- To employ service marketing strategies for increasing
customer satisfaction and loyalty.
CILO5- To plan and execute a project to solve a real life problem.
Pre-Requisite Basic Marketing concepts and knowledge of service Industry.
Course Module I
Outline Introduction to Services:
Service industry a review, Why services Marketing, difference
between goods and services on the basis of characteristics, service and
technology, service marketing mix.

Module II
Gaps Model of Service Quality:
Customer gap, Provider gap (1-4), Closing the gaps, customer
expectations of services, types of customer expectation, factors
influencing customer expectation, issues involving customer
expectation.

Module III
Customer Perception of Services & Building Customer
115
 Relationships:
Customer perception, customer satisfaction, service quality, service
encounters as building block for customer perception, listening
customer through research, Customer Profitability segments,
relationship development strategies, service recovery strategies-
respond to service failures, fixing the customer, fixing the problem,
service guarantees.

Module IV
Aligning Service Designs , Standards and Delivery:
Type of service innovation, service blue printing, customer defined
service standards, types of service standards, employees and customer
role in services design and delivery.

Module V
Managing Demand and Capacity
Capacity constraints, demand patterns, strategies for matching capacity
and demand, yield management, waiting line strategies, strategies to
match service promises with delivery, Service at the bottom of
pyramid.

Evaluation Continuous Evaluation: (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book:

Readings:  Zeithaml et al. (2019), Services Marketing, (Seventh
edition), Tata McGraw Hill Education Private Limited.
Reference Book:
 Lovelock, C., et al. (2015), Services Marketing-An Asia
pacific and Australian perspective (6th ed.), Pearson
Education Australia, Sydney.
 Jauhari et al. (2014), Services Marketing, operations, and
Management, (7th ed.), Oxford University Press.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 1
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, 2
activity. activities and
Presentation
3. CILO3 Lecture, Case analysis, role Case analysis, blue 3
play and activity print exercise
4. CILO4 Lecture, discussion, case Assignment and 4

116
 studies, presentation activity
5. CILO5 Project presentation Assignment 5
Presentation

Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √

CILO 5 √ √

Total 2 1 2 1 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Sales and Distribution Management

117
Course Code BM-M02

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To identify the challenges of managing a sale
organization in today’s business environment.
 To discuss the functions of different departments in a
sales organization and their importance for sale success
 To measure the impact of different activities of sales and
distribution in an organization.
 To develop a distribution strategy keeping the recent
technological development and innovation in channel
management in mind.
Course After undergoing the course, a student will be able:
Intended
Learning CILO1: To define different sale concepts and theories
Outcome CILO2: To identify the factors that affect sales and distribution
functions
CILO3: To illustrate the sales and distribution linkage in an
organization
CILO4: To compare sales strategy of competitors and different
organizations
CILO5: To formulate a channel strategy of an organization
keeping global, ethical, social and sustainable issues in
mind
Pre-Requisite Understanding of marketing and its changing dimensions
Course Module I
Outline Understanding Marketing and Selling:
Selling vs marketing, selling and customer retention, selling
theories, selling process, necessary selling skills

Module II
Sales Organization:
Sales organizational structure, Sales Forecasting Methods
Establishing sales Territories, Managing Sales Quota

Module III
Sales Management:
Recruitment and selection of the sales force, Sales force training,
Developing the training program, Evaluating sales training,
Motivation of sales force, Motivation in Practice, Sales force
compensation, Evaluation of sales force performance, Sales
information system, Sales Force Automation (SFA)

118
 Module IV
Introduction to Channel Management:
Importance of marketing channels, Channel role and functions,
channel flows, Channel design, Channel design in FMCG,
telecom and automobile, redesigning channel, Channel
efficiency, Channel implementation, Power, Conflict and
Negotiation

Module V
Channel Institution:
Retailing, Challenges of Retail Management, Wholesaling,
Franchising, Logistic and Supply Chain Management

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Panda and Sahadev (2019), Sales and Distribution
Management (3rd ed), Oxford
 William Cron and Thomas E. Decarlo, (2015) Sales
Management Concepts and Cases (10th ed, 2015.)Wiley
Reference Books:
 Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel
I. El-Ansary and R.C. Natarajan,(2016), Marketing
Channels, (7th ed.) Pearson
 Jobber, D., Lancaster, G. (2015). Selling and Sales
Management (10th ed.) Pearson Education.
 Johnston, M. W., Marshal, G. W. (2013). Sales
Force Management (11th ed.). New Delhi: Tata
McGraw-Hill Education.
 Spiro, R., Rich, G., &Stanton, W. (2015).
Management of a Sales Force (12th ed.). New Delhi:
Tata McGraw-Hill Education.
 Still, R.R., Cundiff, E. W., &Govoni, N. A. P.
(2011). Sales Management: Decision, Strategy and
cases (5th ed.). Pearson Education.
 Rackham, N. (2020). SPIN®-selling. Routledge.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1, CILO2 Lecture and Discussion Quiz 2,3
Assignments will be
allocated.

119
2. CILO1, CILO2 Lecture Quiz 2,3

3. CILO3 Lecture, Case Analysis, Role Case Analysis and 4

play submission
4. CILO4 Lecture, discussion, case Assignment 5
studies, presentation Presentation
5. CILO5 Case studies and discussion Short-term Project, 6
Project Presentation or
Viva voce

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

CILO 1 √ √ PILO7

CILO 2 √ √ √ √

CILO 3 √

CILO 4 √ √ √

CILO 5 √ √

Total 2 2 1 3 2 1 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;

120
 PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Customer Relationship Management

Course Code BM-M03

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To orient students towards the realization of progress of
relationship marketing in present marketing scenario.
 To discuss the components of customer relations management
software in detail and its technologic dimensions
 To explain the role of call centers in managing customer
relationship and engaging them for loyalty
 To appraise the technology associated with CRM managed by
different functional areas for marketing success
Course After undergoing the course, a student will be able:
Intended CILO1 To understand the essentials of relationship marketing
Learning CILO2 To identify the components for CRM implementation in
Outcome an organization
CILO3 To explain the call centre functions and their role in
managing customer engagement in an organization
CILO4 To evaluate the customer loyalty programs adopted by
organizations to retain customers
CILO5 To Prepare a CRM plan within the functional support of the
organization.
Pre-Requisite Basics of Marketing Management and Relationship Marketing.
Course Outline Module I
Concepts of CRM:
Introduction to CRM, Types of CRM, CRM Building Blocks, CRM
Strategies, CRM Challenges,

Module II
CRM Planning:
CRM Planning, CRM Objectives, CRM Readiness checklist, CRM
implementation

Module III
Call Centre Management:
Calls Centre: Concept and Evolution, Calls centre functionality, Team
building

121
 Module IV
Advanced CRM:
Web based customer support, Technology in CRM
Customer value and loyalty programs

Module V
CRM and Other Functional Areas:
HRM in CRM, IT for CRM, CRM and Data-ware Housing, CRM
future challenges

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks
Suggested Text Books:
Readings:  Mukesh Chaturvedi & Abhinav Chaurvedi (2019), Customer
Relationship Management: an Indian Perspective, Excel Books,
7th edition
 Dr. K. Govinda Bhat, (2018) Customer Relationship Management,
Himalaya Publishing House

Reference Books:
 Thaichon, P., & Ratten, V. (Eds.). (2020). Transforming
Relationship Marketing: Strategies and Business Models in the
Digital Age. Routledge.
 Hollensen, S. (2019). Marketing management: A relationship
approach. Pearson Education.
 Palmatier, R. W., & Steinhoff, L. (2019). Relationship marketing
in the digital age. Routledge.
 N'Goala, G., Pez-Pérard, V., & Prim-Allaz, I. (Eds.).
(2019). Augmented Customer Strategy: CRM in the Digital Age.
John Wiley & Sons.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1, CILO2 Lecture and discussion Quiz 2,3

2. CILO1, CILO2 Lecture, presentation and Quiz 2,3

activity. Topics for short
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 4
play and activity submission
4. CILO4 case studies, presentation Assignment and 5
activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying

122
 Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √ √

CILO 5 √ √ √ √

Total 2 1 1 2 1 1 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Digital Marketing

Course Code BM-M04

123
Course Credit 3

Semester III
Course Objective The objective of the course is
 To sensitize the students about the fundamentals of digital
marketing emphasizing the basics of SEO, SEM, and SMM.
 To highlight the need for digital marketing in achieving
organizational objectives.
 To provide basic concepts, techniques, and practices of digital
marketing in diverse contexts.

Course Intended Upon completion of the course, a student will be able:

Learning CILO 1 To define the concepts associated with integrated marketing
Outcome communication
CILO 2 To understand the importance of digital marketing in the current
era.
CILO 3 To analyse issues and opportunities of digital marketing and its
management for marketing success.
CILO 4 To apply various digital marketing tools to execute their marketing
activity.

Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.
Course Outline Module I
Introduction to Marketing Communication
Introduction to Marketing, The role of IMC in Marketing Process,
Relationship between PLC and marketing communication, Media Planning
and evaluation. Transition from traditional to digital media for promotion.

Module II
Online Marketing and Fundamentals Web designing
Demystifying digital marketing, recent trends in digital marketing, Online
Business Models, P-O-E-M framework, Planning for digital marketing,
SOSTAC framework, Offline vs Online Marketing.
Concept of web development, planning your website strategy, Design to
sell, Online value Proposition, Writing an excellent copy, Dynamic design
and personalisation.

Module III
Search Engine Marketing
Working of Search engine, Concept of SEO, On-page SEO, Off-page SEO,
Local and international SEO, Key word research, Concept of Search engine
advertising, Understanding ad rank, buying models, Bidding strategy,
Concept of Display Advertising, working with Google ads.

Module III
Social Media Marketing
Fundamentals of Social media marketing, Content strategy for social media
marketing , Working with Facebook for business, LinkedIn ads, Instagram

124
 business and marketing over Twitter, Basics of Social media analytics.

Module IV
Email Marketing & Affiliate Marketing
Email Marketing Concepts, Email Marketing Tools, Mobile Commerce,
Affiliate Marketing

Module V
Evaluation of Digital Marketing
Analyzing Digital media performance, Analyzing reach, acquisition,
conversion, retention and loyalty, Analyzing social media
Modifications in digital marketing, Looking to the future
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,
Criteria Short Term Project): 30 marks
Mid-Term Evaluation: 20 marks
End-Term Evaluation : 50 marks
References Text Books:
1. Gupta, S. (2020). Digital Marketing(Second Edition). McGraw-
Hill Education.

Reference Books:
1. Strauss, J and Frost, R (2012), E-Marketing, 6th Edition, PHI, New
Delhi

2. Barker, M; Barker, D, Bormann, N and Neher, K (2013) Social

Media Marketing: A strategic approach, Cengage learning, New
Delhi

3. Gay, Richard; Charlesworth, Alan and Esen, Rita (2007), Online

Marketing a customer-led approach, Oxford Unviersity Press,
New York

4. Roberts, M. L. and Zahay, D. (2016). Internet Marketing:

Integrating online and offline strategies, Cengage Learning. (IM)

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1, CILO2 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO3 Lecture, presentation and Case analysis, Exercise 4
activity. Topics for short and Presentation
term projects to be given.

3. CILO4 Lecture, Case analysis, role Case analysis and 3

play and activity designing some games

125
Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √

CILO 2 √ √

CILO 3 √ √

Total 1 1 1 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as to demonstrate

appropriate skills and attitude for solving business problems.
PILO2: Understand and communicate global, economic, legal and ethical aspects of
business.
PILO5: Communicate effectively in business environment.
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Brand Management

Course Code BM-M05

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To explain the fundamentals of brand management and
managing brand equity.
126
  To provide comprehensive knowledge of brands, brand equity
and strategic brand management.
 To design and implement marketing programs and activities to
build, measure and manage brand equity.
Course After undergoing the course, a student will be able:
Intended
Learning CILO1- To understand the key concepts of brand equity and to
Outcome appreciate the role of brand in competition.
CILO2- To understand the challenges in creating and managing a brand.
CILO3- Choosing brand element, strategies and positioning to build a
strong brand.
CILO4- To provide skills and knowledge to develop and execute
strategies in managing brand over a period of time.
CILO5- Identify a Company’s branding issues in globalization of a brand
and presenting as an academic case.
Pre-Requisite Basic Marketing concepts
Course Module I
Outline Introduction to Brands:
Brand versus Products, why do Brands matter, branding challenges and
opportunities, Strategic Brand Management process.

Module II
Identifying and Establishing Brand Positioning:
Customer based brand equity, sources of brand equity, four steps of
building strong brands, positioning guidelines, brand mantras, choosing
brand elements.

Module III
Growing and Sustaining Brand Equity:
Brand architecture, Brand hierarchy, Designing a Branding strategy,
Brand extensions, understanding how consumer evaluates brand
extension, extension guidelines.

Module IV
Managing Brands Over Time:
Reinforcing brands, revitalizing brands, adjustments to the brand
portfolio.

Module V
Managing Brands Over Geographic Boundary:
Rational for going international, advantages and disadvantages of global
marketing program, global brand strategy, and building global customer
based Brand equity.

Evaluation Continuous Evaluation: (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book:

Readings:  Keller, K. L., Swaminathan, V. (2020). Strategic Brand
Management: Building, Measuring, and Managing Brand
127
 Equity. United Kingdom: Pearson.
 Keller, K. L. (2013). Strategic brand management: Building,
measuring, and managing brand equity, 4th Edition, Pearson
Education.
Reference Book:
 Aaker, David A.; Biel, Alexander L.; Biel, Alexander.
(2013). Brand Equity & Advertising. Abingdon, Oxon:
Psychology Press.
 Kapferer, J. (2008). The new strategic brand management:
Creating and sustaining brand equity long term (4th ed.,
New ed.). London ; Philadelphia: Kogan Page.
 Aaker, David A.; Biel, Alexander L.; Biel, Alexander.
(2013). Brand Equity & Advertising. Abingdon, Oxon:
Psychology Press.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 1
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, 1
activity. activities and
Presentation

3. CILO3 Lecture, Case analysis, role Case analysis, blue 2

play and activity print exercise
4. CILO4 Lecture, discussion, case Assignment and 3,4
studies, presentation activity
5. CILO5 Project presentation Case study writing and 5
presentation

Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

128
CILO 1 √ √

CILO 2 √ √

CILO 3 √

CILO 4 √

CILO 5 √ √

Total 3 2 1 1 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Retail Management

Course Code BM-M06

Course Credit 3

Semester IV
Course The objectives of the course are:
Objective
 To describe students the challenges of retail environment in
the marketing and business contexts.
 To familiarize the students with retail theories and retail
formats that evolve during retail transformation.
 To highlight the need for retail store management and its
challenges in organized retail sector.
 To provide basic concepts, and practices of retail technology

129
 in managing modern retail functions

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To define different retail concepts and theories
Outcome CILO2: To identify the factors that affect retailing environment
CILO3: To Illustrate the retail formats, visual merchandising and
retail store operations
CILO4: To Compare retail promotion strategies of competitors and
different online and offline retailers
CILO5: To Design a retail mix strategy for a store or organization
keeping ethical, social and sustainable issues in mind

Pre-Requisite Basic understanding of retail formats

Course Outline Module I
Introduction To Retail Management:
Definition of Retail Management, internationalization of Retail,
Retail Theories

Module II
Retail Location and Layout:
Retail location decisions, Location techniques, Retail store
Classification, Retail store layout, Visual Merchandize

Module III
Merchandise Management:
Merchandise Management, Category Management, Merchandise
assortment and support

Module IV
Retail Promotion:
Retail communication and promotion, Retail communication mix
Retail Branding, , Private Labels, Positioning of a Retail Brand,
Managing brand over their life cycle, Corporate branding

Module V
Retail Store Operations:
Channel relationship and partnership, Distribution logistics and stock
control, Computerized replenishment system, Internet and direct
distribution system, Application of IT to Retail, Database Marketing,
Data mining and Business Intelligence, E-tailing, Ethics in Retail,
Product misuse and safety issues, Imitation and Counterfeits

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  David, G. (second edition, reprint 2018). Retail Marketing
Management. Pearson Education limited.

130
  Pradhan, S. (2017). Retailing Management: Text and
Cases. New Delhi: McGrawHill.
Reference Books:
 Bajaj, C., Tuli, R. & Srivastava, N. (2016). Retail Management
(3rd ed) New Delhi: Oxford University Publication.
 Berman, B., & Evans, Jr. (2013). Retail Management- A
Strategic Approach (10th ed.). New Delhi: Pearson Education.
 Dunne, P., Lusch, R. &Carver, J. (2014). Retailing (8th ed.).
Cengage.
 Michael, L. M., Weitz, B. W. & Grewal, D. (2013). Retailing
Management. New Delhi: McGraw Hill.
 Newman, A. J. & Cullen, P. (2002). Retailing Environment &
Operations. London: Cengage Learning.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1, CILO2 Lecture and discussion Quiz 2,3
through small cases
2. CILO1, CILO2 Lecture, presentation and Quiz 2.3
activity. Topics for short
term projects to be given.
3. CILO1, Lecture, Case analysis, role Quiz, Case Analysis 1,2, 3
CILO2,CILO3 play and activity and submission
4. CILO4 Lecture, discussion, case Assignment 4
studies, presentation Presentation
5. CILO5 Case studies and discussion Short-term Project, 5
Project Presentation or
Viva voce

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

131
CILO 3 √

CILO 4 √ √

CILO 5 √ √ √

Total 1 1 1 3 3 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Bottom of Pyramid (BOP) Marketing

Course Code BM-M07

Course Credit 3

Semester III
Course The objectives of the course are:
Objective
 To develop a strong foundation of concepts, approaches,
applied knowledge, and analytical skills in the students for
successful marketing of products and services
to rural consumers.
 To understand rural consumer behavior and the power of the
rural market in a country’s economy.
 To understand the meaning of fortune at the bottom of
pyramid and to form strategies to reach at the bottom of
pyramid.
Course After undergoing the course, a student will be able:
Intended
132
Learning CILO1- To understand different concepts and basic practices of rural
Outcome marketing.
CILO2- To identify the challenges and opportunities in the field of
rural marketing.
CILO3- To analyse the potential market at the bottom of pyramid.
CILO4- To design an ecosystem for wealth creation and developing
rural models.
Pre-Requisite Basic Marketing concepts of Marketing and Consumer behaviour.
Course Outline Module I
Introduction to Bottom of Pyramid:
Introduction to the Concept of Bottom of Pyramid
Private sector and poverty, market at the bottom of pyramid.

Module II
STP:
Product and services for the BOP, BOP a Global Opportunity, STP in
Bottom of Pyramid, Urban Marketing Vs. Rural Marketing
Classification of rural consumer.

Module III
Rural Consumer Behaviour:
Rural consumer Behaviour, factors affecting rural consumer
behaviour, Challenges in the BOP, ecosystem for wealth creation,
transaction governance capacity.

Module IV
Rural Marketing Mix:
Development as social transformation, Pricing systems in rural market
Promotion in rural market, Distribution in rural market.

Module V
Innovations at Bottom of Pyramid
Critical Marketing strategies in rural market
Rural sales and distribution management, Strategic innovation in
Bottom of Pyramid, Marketing of Agricultural products.

Evaluation Continuous Evaluation: (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book

Readings:  Kashyap, P. (2016), Rural Marketing, (3rd ed.), Pearson
 Prahalad, C.K., (2014), Fortune at the Bottom of the Pyramid,
Fifth Edition, Pearson.
Reference Book:
 Dogra B.,& Ghuman K. (2010). Rural Marketing Concepts and
Practices. New Delhi: Tata McGraw-Hill.
 Gopal Swamy, T. P. (2009). Rural Marketing (3rd ed.). New
Delhi: Vikas Publishing House.
 KrishnamaCharyulu, C.S.G.,& Ramakrishnan, L. (2011). Rural

133
 Marketing Text & Cases (2nd ed.). Pearson Education.
 Krishnamoorthy R. (2014). Introduction to Rural Marketing, (4th
ed.) Himalaya Publishing House.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 1
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis 1
activity.

3. CILO3 Lecture, Case analysis, role Case analysis, blue 3

play and activity print exercise
4. CILO4 Lecture, discussion, case Project presentation 4,5
studies, presentation

Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √

CILO 4 √ √

CILO 5

Total 2 2 1 1 1

134
 Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Consumer Behaviour

Course Code BM-M08

Course Credit 3

Semester III
Course The objective of the course is
Objective  To explain the fundamentals of the consumer behaviour and it’s
utility in the present scenario.
 To sensitise students about conducting consumer oriented
marketing research for better marketing decisions.
 To provide basic concepts, techniques, and practices of marketing
research in diverse contexts.

Course Upon completion of the course, a student will be able:

Intended CILO1 To understand the basics of consumer behaviour and consumer
Learning psychology.
Outcome CILO2 To understand the influence of personal and psychological factors
on consumer buying behaviour.
CILO3 To analyse consumer’s behaviour using socio-cultural factors and
relevant models of buying behaviour.
CILO4 To use different tools of data analysis using IBM-SPSS and MS-
Excel to explore the consumer’s behaviour
Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.

135
Course Outline Module I
Introduction to Consumer Behaviour
Concept of consumer and his behaviour in the market, Consumer value,
satisfaction and retention, Consumer value framework, consumer decision
making process and its variations.

Module II
Individual Level Determinant of Consumer Behaviour
Factors affecting consumer decision making process, Process of consumer
perception, Consumer learning, Personality and consumer behaviour,
Motivation and Emotion driving consumer behaviour, Attitude and its
influence on buying behaviour.

Module III
Environmental Determinates of Consumer Behaviour
Influence of culture, subculture, social class, reference group and family on
consumer behaviour, Process of opinion leadership, Consumer lifestyle,
VALS.

Module IV
Introduction to Marketing Research
Definition and classification of marketing research, Defining a market
research problem, Research design, Measurement and scaling technique,
Data collection and preparation, Using SPSS and Excel for descriptive data
analysis.

Module V
Multivariate Data Analysis using SPSS
Fundamentals of Multivariate data analysis techniques, Regression
analysis, Exploratory Factor Analysis, Conjoint analysis, Discriminant
analysis and Perceptual mapping, Using Cluster analysis for market
segmentation. Product research, Pricing Research, Media research, Place
research, Determination of Customer lifetime value, Net Promoters Score,
Concept of NPVR.
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,
Criteria Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks
References Text Books:
 Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2019). Consumer
Behavior, Pearson Education India.
 Malhotra, N. K., & Dash, S. (2016). Marketing Research: An applied
orientation. Pearson.
Reference Books:
 Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010).
Multivariate data analysis: A global perspective (Vol. 7).
 Nargundkar, R. (2003). Marketing research-Text & cases 2E. Tata
McGraw-Hill Education.
 Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer
behaviour. Pearson Higher Education AU.

136
Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 4
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 4
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 3
studies, presentation activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3

CILO 4 √

Total 1 2 2

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;

137
 PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name B2B Marketing

Course Code BM-M09

Course Credit 4

Semester IV
Course The objectives of the course are:
Objective
 To bring out the distinctive aspects of B2B Marketing and
the need for a B2B paradigm
 To differentiate among B2B, Industrial and Trade Marketing
 To explain how business firms are to be understood as
customers and the significance difference in segmentation
bases between the business market and consumer market
 To give exposure to the various tools and techniques and
procedures to industrial marketing
 To help students in problem solving and decision making
ability regarding B2B setting

Course After undergoing the course, a student will be able:

Intended CILO1 To define different concepts and theories in B2B
Learning marketing
Outcome CILO2: Identify the factors that affect B2B marketing
environment
CILO3: Illustrate the B2B marketing frame works
CILO4: Compare B2B marketing with traditional marketing
CILO5: Design a B2B marketing mix strategy for an
organization
Pre-Requisite Basic understanding of Marketing

138
Course Module I
Outline Introduction to B2B Marketing
Defining B2B Marketing, Nature, Scope and Challenges,
Difference between B2B and B2C Marketing. Organization
Buying Behaviour, B2B Customers and Markets.
Module II
B2B Marketing Environment
B2B marketing environment, Business Market Segmentation and
its role in the development of business marketing strategy,
Assessment of marketing opportunities
Module III
B2B Product and Brand Management
Managing products and services for B2B markets, New product
development for B2B markets, Brand Management for B2B
Market
Module IV
Pricing and Distribution in B2B Market
Pricing strategy for business Markets, Pricing challenges in B2B
market, Distribution of new industrial products, Managing
Channel Relationships in B2B.
Module V
International B2B Marketing
Industrial Marketing in International Environment, Business
Market strategies for global markets, emerging trends and
relationships in business Markets

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 30 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

Readings:  Robert R. Reeder, Edward G. Brierty and Betty H.
Reeder (2017), Industrial Marketing Analysis (second
edition, reprint. Prentice Hall
 Ghosh P. K. Industrial Marketing (2019). Oxford
University press
Reference Books:
 Havaldar, K.K., (2005). Industrial marketing: text and
cases. Tata McGraw-Hill Education. Berman, B., & Evans,
Jr. (2013). Retail Management- A Strategic Approach (10th
ed.). New Delhi: Pearson Education.
 Phadtare, Milind T. (2014) Industrial marketing. PHI
Learning Pvt. Ltd., 2014.
 Ellis, Nick. (2010) Business to business marketing:

139
 Relationships, networks and strategies. Oxford University
Press,

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1, CILO2 Lecture and discussion Quiz 2,3
through small cases
2. CILO1, CILO2 Lecture, presentation and Quiz 2.3
activity. Topics for short
term projects to be given.

3. CILO1, Lecture, Case analysis, role Quiz, Case Analysis 1,2, 3

CILO2,CILO3 play and activity and submission
4. CILO4 Lecture, discussion, case Assignment 4
studies, presentation Presentation
5. CILO5 Case studies and discussion Short-term Project, 5
Project Presentation or
Viva voce

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √

CILO 2 √ √

CILO 3 √

CILO 4 √ √

CILO 5 √ √ √

Total 1 1 1 3 3 1

140
Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as to demonstrate appropriate
skills and attitude for solving business problems.
PILO2: Understand and communicate global, economic, legal and ethical aspects of business.
PILO3: Foster analytical and critical thinking for data-based decision making.
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals.
PILO5: Communicate effectively in business environment.
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name International Marketing

Course Code BM-M10

Course Credit 3

Semester IV

Course objective Objective of this course are:

 To demonstrate the need of international marketing.
 To explain the difference between domestic and global market.
 To enable the students with skills in researching and analyzing
trends in global markets.

Course Upon completion of the course, a student will be able:

Intended CILO1To understand the concept and process of international
Learning marketing.
Outcome CILO2 To analyse the potential doing business in emerging economies.
CILO3 To analyse the different mode of entry to international markets.
CILO4 To apply the concept of marketing mix in International context.

Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.

Course Outline Module I

Introduction to International Marketing:
Introduction, Scope of International Marketing, International Marketing
vs. Domestic Marketing, Principles of International Marketing,
Customer value and the value equation, Competitive or differential
advantage, Management Orientations.

141
 Module II
International Business Environment:
Cultural metaphors of international marketing, Globalization’s effect on
culture, Hofstede cultural dimensions, managing cultural diversity
across the border, Political Factors and evaluation of country risk,
Legal aspect of international marketing.

Module III
Country Analysis:
Selection, Market size, Opportunity analysis, Understanding the
emerging markets, strategies for doing business in emerging markets.

Module IV
Market Entry Modes:
Entering and operating in international market, Exporting and counter
trade, FDI and collaborative ventures, Licensing and franchising,
Balancing global and local marketing.

Module V
Marketing Mix For a Global Firm:
Global Branding and product development, International pricing,
International distribution and supply chain management.
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,
Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks
References Text Book:
1. Cateora, P. R., Meyer, R. B. M. F., Gilly, M. C., & Graham, J. L.
(2020). International Marketing. McGraw-Hill Education.
Reference Books:
2. Lee, K., & Carter, S. (2011). Global Marketing
Management. Strategic Direction.
3. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., &
Rose, E. L. (2014). International Business. Pearson Australia.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 4
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 2
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 3
studies, presentation activity

142
 Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √

CILO 3 √

CILO 4 √

Total 1 1 1 2 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1 Apply knowledge of management theories and practices as well as

demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

FINANCE

143
BM-F01 Financial Product, Services & Financial Markets
BM-F02 Management of Banks & Financial Institutions
BM-F03 Investment Management
BM- F04 Financial Report Analysis & Valuation
BM-F05 Retail Banking & Insurance
BM-F06 Derivatives and Risk Management
BM-F07 International Financial Management & Project Finance
BM-F08 Social Banking & Microfinance
BM-F09 Corporate Taxation
BM-F10 Management Control System

Course Name Financial Product, Services & Financial Markets

Course Code BM-F01

Course Credit 3

Objectives The objectives of the course are:

 To review the organization, management and

regulation of financial markets, financial exchanges,
and financial service providers.
 To analyze the regulatory framework in which the
financial service industry operates. It dwells on the
financial instruments at the disposal of the industry and
on their specific use at the hand of financial service
providers.
 To explore the operations of global financial markets
bond markets, the stock exchange and securities
markets in general

Course After undergoing the course, a student will be able to:

CILO 1: Illustrate the concepts related to the financial product,
Intended

144
Learning services and financial market.
Outcome
CILO 2: Apply relevant concepts to financial products and
services that company can use to raise the capital

CILO 3: Analyse financial products and services to meet the

fund raising requirements of the business.

CILO 4: Interpret the different sources of finance and financial

services best suited to the business needs.
Pre-Requisite Corporate Finance

Course Outline Module I Introduction to Financial Market

Financial Markets and its Interlink ages Capital market, Debt
Market and Forex Market , Understanding Financial System,
NBFC, Merchant Banking, Functions , SEBI Guidelines ,
Roles, Ethics in Financial Services Industry

Module II
Issue Management, Mechanics of issue management,
intermediaries, Pre and post-issue Management; Underwriting,
methods and benefits of underwriting.

Module III
Factoring, its types and mechanism, bills discounting vs
factoring.

Forfaiting, mechanism of forfaiting, factoring vs forfaiting;

Venture Capital, mode and stages of venture capital financing.

Module IV
Leasing, types and process of leasing, rights and
responsibilities of lessor and lessee; Hire Purchase, process of
hire purchase, difference between leasing and hire purchase;
Credit Rating, methodology and process of credit rating,
Credit rating symbols and fees.

Module V

Global Equity Market, Raising capital from global financial

market, Depository receipt; Global Bond Market, Corporate
Restructuring & Cross Border Merger and Acquisitions
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,
Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks
Suggested Text Books:
 Pathak Bharti V. (2018), Indian Financial system, 5th
145
 Readings: Ed, Pearson Education
 Gurusamy S. (2015), Financial Market and
institutions (4h Ed), Vijay Nicole Imprints

Reference Books:
 Khan M Y (2015), Indian Financial System
(9th Ed), McGraw Hill Education.

 Khan M Y (2019), Financial Services (10th

Ed), McGraw Hill Education.

The students will be expected to go through the websites of

 NSE India
 RBI Website
 SEBI
 BSE

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
1. CILO1 Lecture and discussion Active learning and 2
application with the
help of small group
exercises, quiz
2. CILO2 Lecture and discussion Case analysis, 3
through small cases. Exercise and
Presentation
3. CILO3 Lecture, Case analysis, Case analysis, 4
presentation and Exercise and
activity. Presentation
4. CILO4 Lecture, discussion, Assignment and 5
presentation activity

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

146
Mapping of the Course Intended Learning Outcomes to the Programme Intended
Learning Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √

CILO 4 √ √

Total 2 3 2 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Retail Banking & Insurance

Course Code BM-F05

Course Credit 3
147
Aims and The objectives of the course are:
Objectives
 To familiarize the students with the concepts related to retail
banking and financial services.
 To acquaint students to Principe of Insurance, regulatory
provisions product and services relating to Life insurance and
general insurance.
 To explore product customer relationship management,
product development process in banking and insurance
company.

Course After undergoing the course, a student will be able to:

Intended CILO 1: Illustrate the concepts related to retail banking and

Learning insurance.
Outcome
CILO 2: Apply relevant concepts to evaluate customer’s requirement,
credit scoring and grievance redressal in insurance

CILO 3: Analyse products and services related to retail banking and

insurance to meet the customer relationship management and claim
settlements, respectively.

CILO 4: Evaluate the bank’s performance including its financial

statement for product development process in bank.
Pre-Requisite

Course Outline Module I

Introduction to Retail Banking Characterizes, Advantages and
constraints. Distinctions between retail, wholesale and corporate
banking, Customer requirement, Product Development Process,
Credit Scoring, CIBIL.

Module II
Retail Products. Study of Bank’s balance sheet and various Asset
Products, Liability Products, Service Products. Customer
Relationship Management in retail Banking.

Module III
Principles of Insurance. Concept of Insurance and its evolution.
Business of Insurance, Insurance Market, Insurance Customers,
Insurance Contracts, Insurance Terminology, FDI in Insurance.

Module IV

148
 Regulation of Insurance Business. Development of Insurance
Legislation in India. Insurance Act 1938 IRDA Act. Powers and
functions of IRDA, Regulations on conduct of Business, Protection of
Policy holder interest, Grievance redressal system, Insurance
Ombudsman.

Module V
Insurance Products. Life Insurance Products, Types of policies.
Assignment, Nomination, Settlement of Claims, ULIP, Annuities,
Health Insurance, Role of TPA, General Insurance Product. Surveyor
and Loss Assessors. Marine Insurance, Fire Insurance, Miscellaneous
Insurance, Settlement of Claims. Micro Insurance.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks

References Text Books:

 Indian Institute of Banking and Finance (2018), Retail

Banking, Macmillan Publishers
 Agarwal O P (2017) , Banking and Insurance, 4th Ed,
Himalaya Publishing House

Reference Books :

 Bihari S C (2016), Retail Banking Challenges and Latest

Trends in India, 1st Ed, Himalya Publishing House
 Sethi J, Bhatia N, Elements Of Banking and Insurance, 2nd
Ed, Phi Learning
 Gupta P K, Gordon E (2017), Banking and Insurance,
Himalya Publishing House
 Mishra M N, Mishra S B (2016), Insurance Principles and
practice, 22nd Ed, S Chand & Co

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
149
1. CILO1 Lecture and discussion Active learning and 2
application with the
help of small group
exercises, quiz
2. CILO2 Lecture and discussion Case analysis, 3
through small cases. Exercise and
Presentation
3. CILO3 Lecture, Case analysis, Case analysis, 4
presentation and Exercise and
activity. Presentation
4. CILO4 Lecture, discussion, Assignment and 5
presentation activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √

CILO 4 √ √

Total 2 3 2 1

Programme Intended Learning Outcome Details:

150
On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Management of Banks & Financial Institutions

Course Code BM-F02

Course Credit 3

Aims and The objectives of the course are:

Objectives  To acquaint students with the Indian Financial System and
financial sector reforms.
 To familiarize the students with the latest tools of bank
management including bank financial statements, performance
analysis.
 To highlight the need for bank regulation and risk management.
 To explore the recent trends in the banking industry including
management of NBFC & Credit Appraisal Systems of banks.

Course After undergoing the course, a student will be able to:

Intended CILO 1:Illustrate the concepts related to banking, banking laws, Basel
Learning accords and financial intermediation.
Outcome
CILO 2:Apply relevant concepts to credit appraisal and risk
management.

CILO 3:Analyse risks including market risk, liquidity risk.

CILO 4: Interpret the different tools to manage debt recovery, bank

capital and capital adequacy for the bank.
Pre-Requisite Awareness banking laws, financial services & markets
151
Course Outline Module I
Introduction to Financial Intermediation, Banking Industry in India and
its structure in India, Bank Financial Statements and performance
analysis

Module II
Types of line of credit facilities & principles of credit appraisal Systems
of banks, Introduction to Risk Management, Prudential Norms,
Classifications of Assets - Standard, Sub-standard, Doubtful & Loss
Assets (Banks & Financial Institutions) classification

Module III
Management of Liquidity Risks, ALM, Capital Adequacy & Market
Risk, Management of Bank Capital, Recapitalization

Module IV
First Basel Accord, Second Basel Accord, International financial crises
and its impact on Indian Banking

Module V
Third Basle Accord, Debt Recovery Tribunals/SARFAESI Act, The
role of ethics in Banking including prevention of fraud and adherence
to new capital adequacy norms for commercial banks

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks

References Text Books

 Pathak Bharti V. (2018), Indian Financial system, 5th Ed,

Pearson Education
 Suresh Padmalatha, Paul Justin (2017), Management of
Banking and Financial Services, 4th Ed, Pearson Education

Reference Books:
 Indian Institute of Banking and Finance (2018), Bank Financial
Management, Macmillan Publishers
 L M Bhole, Jitendra Mahakud (2017), Financial Institutions
and Markets, 6th Ed, McGraw-Hill
 John C. Hull (2018), Risk Management and Financial
Institutions, 5th Ed, Wiley
 RBI website; circulars and notifications/ financial newspapers

152
Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
1. CILO1 Lecture and discussion Active learning and 2
application with the
help of small group
exercises, quiz
2. CILO2 Lecture and discussion Case analysis, 3
through small cases. Exercise and
Presentation
3. CILO3 Lecture, Case analysis, Case analysis, 4
presentation and Exercise and
activity. Presentation
4. CILO4 Lecture, discussion, Assignment and 5
presentation activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √

153
CILO 4 √ √

Total 2 3 1 2 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Investment Management

Course Code DM-F03
Course Credit 3
Course The objectives of the course are:
Objectives  To develop an understanding of practices of investment
analysis and management in a business context.
 To develop the students ability to use financial information in
business analysis and manage return on investment.
 To understand various practices of capital market theory and
use of information in pricing financial instruments.
 To familiarize the students with the current models of research and
evaluation in the Investment market.
Intended At the end of this course, participants would be able :
Learning
Outcomes CILO1 To Understand investment environment for Indian
investor for various avenues of investment
CILO2 To develop appropriate investment strategies related to
Equity Investment.
CILO3 To apply modern portfolio theories in constructing

154
 efficient portfolio.
CILO 4 To analyze asset pricing model to maximize returns and
minimize risk.
CILO 5 To design strategies related to evaluate performance of
portfolios

Pre-Requisite Statistics, Financial Management, Mathematics, Economics

Course Outline Module I- Introduction to Investment Management

Concept of Investment. Investment Process. Avenues of
Investments. Investment Environment. Approaches to make
Investment. Investment Philosophies and Wisdom..

Module II-Equity Investments

Fundamental Analysis, Technical Analysis,. Active and Passive
strategies of equity investment, Market Efficiency & Anomalies

Module III- Modern Portfolio Theories

Efficient Portfolio Theory, Portfolio Formulation. Portfolio
Optimization. Leveraged Portfolios and Separation Theorem.
Simple Portfolio Formulation using Index model.

Module IV- Asset Pricing

Standard Capital Asset Pricing Model. Extensions of Capital Asset
Pricing Model. Arbitrage Pricing Theory. Active Portfolio Management.

Module V- Portfolio Evaluation

Portfolio Performance Evaluation, Portfolio Management
Strategies & Analysis
Evaluation Internal Evaluation (Quiz, Assignments, Case Study, Presentation,
Short Term Project): 50 marks
End-Term Evaluation: 50 marks
Suggested Text Book
Readings  Investment Analysis and Portfolio Management- Reilly &
Brown, Cengage, New Delhi, 8th edition

Reference Books
 Investments- Bodie, Kane, Marcus, Mohanty, TMH, New
Delhi, 8th edition
155
  Investments- Jones, Wiley, New Delhi, 9th edition

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Short quiz and in-class 2
problem solving.
2. CILO2 Lecture, presentation and Short quiz consisting 3
activity. of numerical problems.
In-class problem
solving. Preparation of
Spreadsheet models
and Simulations.
3. CILO3 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
4. CILO4 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models
5. CILO5 Lecturing &Discussion, Short quiz consisting 5
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models

Bloom’s Taxonomy:
Level 2: Understanding Level 3: Applying Level 4: Analyzing Level 5: Evaluating
Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √
156
CILO 5 √ √ √

Total 5 5 5

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate
appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Financial Report Analysis & Valuation

Course Code DM-F04
Course Credit 3
Course The objectives of the course are:
Objectives a. To give a fundamental understanding of valuation and
analysis of financial statements of Corporates.

b. To gain ability to apply valuation principles, to familiarize

with recent developments in the area of financial
reporting.

c. To gain ability to solve financial reporting and valuation

cases.

Intended At the end of this course, participants would be able to:

Learning
Outcome CILO1 To Understand the Financial Statements of Companies.

CILO2 To develop the skill to Analyse and Interpret financial

statements so as to make accurate financial forecasting.

157
 CILO3 To apply valuation models to calculate the value of firms
and equity

CILO4 To analyse risk associated with valuations

CILO5 To design strategies related Merger and Acquisitions of

firms involving valuation.

Pre-Requisite Financial Management

Course Outline Module I- Introduction Valuation
Using financial statements to valuation, Analyzing P&L, BS & CF
statements
Module II- Financial Forecasting
Financial forecasting and valuation, finding appropriate growth rate,
percent of sales method constructing projected financial statements.
Module III- Valuation of firm and Equity
Introduction to valuation, DCF valuation, Free cash flow to firm, free
cash flow to equity, terminal value
Module IV – Financial Risk Analysis
Finding right discounting rate, effect of leverage on the equity risk
and on the cost of debt, discount rate for unlisted companies
Valuing companies using adjusted present value, capital cash flow,
residual income and multiplier approaches, Use of real option
application in valuation, Risk analysis in financial forecasting and
valuation.
Module V- Merger and Acquisition
Merger and Acquisition for firms, firms’ valuation and its effect on
Corporate Restructuring.
Evaluation Internal Evaluation (Quiz, Assignments, Case Study, Presentation,
Short Term Project): 50 marks
End-Term Evaluation: 50 marks
Suggested Text Book
Readings  Damodaran, A (2006) “Damodaran on Valuation”, Wiley India,
New Delhi, 2nd edition
Reference Books
 Titman, et al (2009): “Valuation: Analyzing Global Investment
Opportunities”, Pearson Education, New Delhi
 Penman, S (2007): “Financial Statement Analysis & Security
Valuation”, Tata McGraw-Hill, 3rd edition
 Palepu, et al (2007): "Financial Statement Analysis and Business
Valuation”, Cengage Publications, New Delhi, 3rd edition
 Wild, et al (2007) "Financial Statement Analysis”, Tata McGraw-
Hill, New Delhi, 9th edition

Facilitating the achievement of Course Learning Outcomes

158
Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lectures, discussion and Case Problem solving and 2
Studies concept questions,
class room exercises,
Case lets and project
work
2. CILO2 . Lectures, discussion, Case Short quiz consisting 3
Studies, Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
3. CILO3 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
4. CILO4 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models
5. CILO5 Lecturing &Discussion, Short quiz consisting 3 and 4
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models
Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analyzing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √

CILO 5 √ √ √

159
Total 5 5 5

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Retail Banking & Insurance

Course Code BM-F05

Course Credit 3

Aims and The objectives of the course are:

Objectives
 To familiarize the students with the concepts related to retail
banking and financial services.
 To acquaint students to principles of Insurance, regulatory
provisions product and services relating to Life insurance and
general insurance.
 To explore product customer relationship management,
product development process in banking and insurance
company.

Course After undergoing the course, a student will be able to:

Intended  Illustrate the concepts related to retail banking and insurance.

160
Learning  Apply relevant concepts to evaluate customer’s requirement,
Outcome credit scoring and grievance redressal in insurance
 Analyse products and services related to retail banking and
insurance to meet the customer relationship management and
claim settlements, respectively.
 Evaluate the bank’s performance including its financial
statement for product development process in bank.

Pre-Requisite

Course Outline Module I

Introduction to Retail Banking Characterizes, Advantages and
constraints. Distinctions between retail, wholesale and corporate
banking, Customer requirement, Product Development Process,
Credit Scoring, CIBIL.

Module II
Retail Products. Study of Bank’s balance sheet and various Asset
Products, Liability Products, Service Products. Customer
Relationship Management in retail Banking.

Module III
Principles of Insurance. Concept of Insurance and its evolution.
Business of Insurance, Insurance Market, Insurance Customers,
Insurance Contracts, Insurance Terminology, FDI in Insurance.

Module IV
Regulation of Insurance Business. Development of Insurance
Legislation in India. Insurance Act 1938 IRDA Act. Powers and
functions of IRDA, Regulations on conduct of Business, Protection of
Policy holder interest, Grievance redressal system, Insurance
Ombudsman.

Module V
Insurance Products. Life Insurance Products, Types of policies.
Assignment, Nomination, Settlement of Claims, ULIP, Annuities,
Health Insurance, Role of TPA, General Insurance Product. Surveyor
and Loss Assessors. Marine Insurance, Fire Insurance, Miscellaneous
Insurance, Settlement of Claims. Micro Insurance.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation : 50 marks
161
 References Text Books:

 Indian Institute of Banking and Finance (2018), Retail

Banking, Macmillan Publishers
 Agarwal O P (2017) , Banking and Insurance, 4th Ed,
Himalaya Publishing House

Reference Books :

 Bihari S C (2016), Retail Banking Challenges and Latest

Trends in India, 1st Ed, Himalya Publishing House
 Sethi J, Bhatia N, Elements Of Banking and Insurance, 2nd
Ed, Phi Learning
 Gupta P K, Gordon E (2017), Banking and Insurance,
Himalya Publishing House
 Mishra M N, Mishra S B (2016), Insurance Principles and
practice, 22nd Ed, S Chand & Co

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Assessment Bloom’s

No. Learning Learning Activity Method Taxonomy
Outcomes Level
(CILO)
1. CILO1 Lecture and discussion Active learning and 2
application with the
help of small group
exercises, quiz
2. CILO2 Lecture and discussion Case analysis, 3
through small cases. Exercise and
Presentation
3. CILO3 Lecture, Case analysis, Case analysis, 4
presentation and Exercise and
activity. Presentation
4. CILO4 Lecture, discussion, Assignment and 5
presentation activity

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
162
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √ √

CILO 3 √ √

CILO 4 √ √

Total 2 3 2 1

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

163
Course Derivatives and Risk Management
Name
Course DM-F06
Code
Course 3
Credit
Course The objectives of the course are:
Objectives 1. To enable students to have a detailed understanding of the special
characteristics of derivatives including forwards, futures, swaps,
options and others, and their relationship to the underlying cash
securities.
2. To be able to use these instruments to address a wide range of
trading and investment objectives.
3. To understand and be able to control the risks of financial
derivatives and derivatives portfolios
Intended At the end of this course, participants would be able to:
Learning CILO1 To Understand the functioning of Derivatives and
Outcomes Derivatives Markets

CILO2 To develop the skill to make analysis of risks associated

with equity market and hedge the risk through futures market.

CILO3- To apply Options Contract to reduce the risk related to

equity trading.

CILO4- To Analyse Options Hedging strategies.

CILO5- To design strategies related Derivatives Contract by

estimating volatility.

Pre- Statistics for Business

Requisite
Course Module I- Introduction to Derivatives
Outline Derivatives: Basics and Need of Market, Indian and International
markets overview
Module-II- Forward and Futures Derivatives
Futures Markets, Forward and Futures Pricing and Hedging
strategies
Module III- Option
Introduction to Options, Options and Options Markets ,Option
Pricing Bounds and Fundamentals of Option Pricing, Binomial
Option Pricing and Black and Scholes Option Pricing Models
Module IV- Option Strategies
Strategies of Options Hedging ,Sensitivity Analysis (the "Greeks")
Module –V – Volatility
Volatility – Introduction, Modelling, VIX, Uses of volatility in
market strategies Risk Management and VaR.
164
Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lectures, discussion and Case Problem solving and 2
Studies concept questions,
class room exercises,

Evaluation Internal Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Book

Readings  Options, Futures and Other Derivatives- J C Hull, Pearson
Education, New Delhi, 8th edition

Reference Books
 Fundamentals of Futures & Options Markets- J C Hull,
Pearson Education, New Delhi, 4th edition
 Options & Futures- David A Dubufsky, Oxford Publishers,
New Delhi, 2nd edition
 Options, Futures and Swaps- R W Kolb, Blackwell
Publishers, USA, 4th edition (now Wiley, USA)

165
 Case lets and project
work
2. CILO2 . Lectures, discussion, Case Short quiz consisting 3
Studies, Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
3. CILO3 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
4. CILO4 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models
5. CILO5 Lecturing &Discussion, Short quiz consisting 3 and 4
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √

CILO 5 √ √ √

Total 5 5 5

Programme Intended Learning Outcome Details:

PILO1: Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;

166
 PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name International Financial Management & Project Finance

Course Code DM-F07
Course 3
Credit
Course The objectives of the course are:
Objectives  To acquaint the students with the conceptual framework of
the key decision areas in multinational business finance.

 To provide an overview of the financial environment in

which multinational firms operate.

 To provide a suitable framework for gaining insight into the

process of preparation, appraisal, monitoring and control of a
project.

 To understand management techniques and how to mobilize

finance for domestic and international projects shall be
highlighted

Intended After completing this course, students should be able to:

learning CILO1: To understand globalization and its importance for
outcomes the Multinational Financial Manager

CILO2: To develop the skills to make analysis of foreign exchange

market.

CILO3: To apply Currency derivatives in hedging risk associated

with multinational transactions.

CILO4: To analyse approaches to Project Planning, Project

Preparation and Project Management.

CILO 5: To design strategies for evaluating Multi National Firms

Pre-Requisite Corporate Finance

167
Course Module- I – Introduction International Financial Management
Outline Overview of International Finance Overview of Forex Market
Calculation of Exchange Rate
Module- II – Foreign Exchange Markets
Foreign Exchange Rate Determination ,Purchasing Power Parity and
Interest Rate Parity Foreign, Exchange Exposures Balance of
Payment and International Monetary System
Module-III – Currency Derivatives
Currency Derivatives- Forward, Futures, Options and Swaps
Module- IV- Introduction to Project Finance
Overview on Project and Infrastructure Financing, Public Private
Partnership
Module- V- Project Evaluation of Multi National Firms
Project Evaluation and Valuations, Managing Project Risk, Real
Options
Evaluation Internal Evaluation (Quiz, Assignments, Case Study, Presentation,
Criteria Short Term Project): 50 marks
End-Term Evaluation: 50 marks
Suggested Text Book:
Reading  Multinational Financial Management, 8th Edition Alan C Shapiro

Reference Books
 International Finance by Maurice Levis
 Projects- P Chandra, TMH, New Delhi, 7th edition
 Project and Infrastructure Financing- Wiley, USA
 Project Financing by Peter K Nrvitt & Frank J Fabozzi,
Euromoney Books

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lectures, discussion and Problem solving and 2
Case Studies concept questions,
class room exercises,
Case lets and project
work
2. CILO2 . Lectures, discussion, Case Short quiz consisting 3
Studies, Problem Solving of numerical problems.
and Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
3. CILO3 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modeling In-class problem
solving. Preparation of
Spreadsheet models
4. CILO4 Lecturing & Discussion, Short quiz consisting 3
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of

168
 Spreadsheet models
5. CILO5 Lecturing &Discussion, Short quiz consisting 3 and 4
Problem Solving and of numerical problems.
Spreadsheet modelling In-class problem
solving. Preparation of
Spreadsheet models

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analyzing

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Outcomes

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
(CILO)

CILO 1 √ √ √
CILO 2 √ √ √
CILO 3 √ √ √
CILO 4 √ √ √
CILO 5 √ √ √
Total 5 5 5
PILO1 Apply knowledge of management theories and practices as well as
demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Social banking and Micro Finance

Course Code F08

Course Credit 3
Course The objective of the course are:
Objective 1. The course is designed to sensitize the students to the key
issues linked to the whole discourse on social banking
including the challenges inherent therein, in the particular
context of India, and to familiarize them with various

169
 initiatives taken in the country for addressing these issues.
2. The course also seeks to underline how the tenets of social
banking and inclusive financial system may not necessarily
be in conflict with the goal of maximizing the operating
surplus of a ‘commercial’ entity like a banking institution.
In this context reference will be made to the evolution of
the so called ‘microfinance’initiative as a socially
responsive and yet commercially viable proposition.
Intended At the end of this course, participants would be able to:
Learning
Outcomes CILO 1 To explain social banking and policy initiatives
related to social banking.
CILO 2 To develop appropriate financial market architecture
and access to poor related to equity investment.
CILO 3 To apply financial market innovations supporting
micro finance
CILO 4 To analyze products innovations in micro insurance
CILO 5 To design strategies related to technology
innovations for financial inclusion
Pre-Requisite Fundamentals of Banks and Banking Regulations
Course Module I:
Outline Major policy initiatives launched in India for aligning the
banking system to socio-economic goals of the national
development process including the following:
1. Evolution of the concept of priority sector in lending and
stipulation of quantitative targets therefor;
2. Nationalisation of major commercial banks; and
3. Introduction of Lead Bank Scheme (LBS) followed by
Service Area Approach (SAA), etc.
Outline of subsidy-linked credit programmes of the Government
like PMRY, SGSY, SJSRY & SLRS, etcRecent financial
inclusion initiative under PM’s Jan Dhan Yojona.

Module II:
Financial Market Architecture and Access to Poor:
Evolution of institutional financial architecture for financing
at the bottom of the pyramid, regulatory evolution,
performance and programs. Bank-led model for financial
inclusion, branchless banking models such as business
correspondents, microfinance institutions (MFI) models,
payment banks and small banks, and the commercialization
of microfinance.
Module III:

170
 Micro Enterprise Financing Framework: Finance constraints
faced by microenterprises, the institutional legal constraints
restricting access to finance, financial market innovations
supporting micro finance, role of credit information and
credit bureau, etc
Module IV:
Micro insurance & Insurance-linked Products. Innovations
in micro insurance (RSBY::Rashtriya Swasthya Bima
Yojna, Aam Admi Bima Yojona, NPS Lite(pension), RGSS
scheme of equity investing, weather based agricultural
insurance, etc)
Module V :
Technology Innovations for Financial Inclusion: Innovations
in transaction banking enabling poor to have financial
market access; while at the same time reducing transaction
costs, mobile banking, payment system innovations for
remittances(mobile banking, white-level ATMs, M-PESA,
RuPay, OxiCash, payments banks, etc)
Evaluation Internal Evaluation (Quiz, Assignments, Case Study, Presentation,
Short Term Project): 50 marks
End-Term Evaluation: 50 marks
Suggested Text Book
Readings  Gordon and Natarajan – Banking Theory Law and Practice

Reference Books
 Tandon M.L- Banking Law and Practice in India

 Maheshwari. S.N.:- Banking Law and Practice

171
Facilitating the achievement of Course Learning Outcomes
Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Short quiz and in-class 2
problem solving.
2. CILO2 Lecture, presentation and Short quiz consisting 2
activity. of numerical problems.
In-class problem
solving.
3. CILO3 Lecturing & Discussion, Short quiz consisting 2
of numerical problems.
In-class problem
solving.
4. CILO4 Lecturing & Discussion, Short quiz consisting 2
of numerical problems.
In-class problem
solving.
5. CILO5 Lecturing &Discussion, Short quiz consisting 2
of numerical problems.

Bloom’s Taxonomy:

Level 2: Understanding

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √ √

Total 5 5

Programme Intended Learning Outcome Details:

On successful completion of the programme students will be able to:

172
PILO1 Apply knowledge of management theories and practices as well as
demonstrate appropriate skills and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

173
 5.3 HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE
BM-H01 Learning & Development
BM-H02 Industrial Relations and Labour Laws
BM-H03 Managing People and Performance in Organizations
BM-H04 Employee Health and Well Being
BM-H05 Acquisition, Retention & Engagement
BM-H06 Strategic HRM
BM-H07 Compensation Management and HR Metrics
BM-H08 HR Analytics, Tools and Techniques
BM-H09 International HRM
BM-H10 Human Resource Development: Strategies and Systems

Course Name Learning & Development

Course Code BM-H01

Course Credit 3

Aims and The course aims at equipping the students of business management with
Objectives concepts and practical techniques of managing need based training
programmes in business organizations operating both at national and
international levels.
Course After studying this course, the students will be able to:
Intended CILO 1: explain various concepts, objectives, importance, processes and
Learning functions of employee training & executive development in achieving
Outcome organizational goals;
CILO 2: illustrate the role of learning cycle in effectiveness of training
programme;
CILO 3: analyze the training needs of employees in business
organizations and have understanding of models for designing and

174
 developing suitable training programmes;
CILO 4:examine the methods of training & developmental activities in
ethical and effective manner by using suitable methods, competent
trainers, and other resources; and
CILO 5: develop appropriate tools and techniques of measuring the
impacts of training on business results and manage future challenges for
employee development.
Pre-Requisite Organizational Behavior and Human Resource Management

Course Module I
Outline Concepts, Objectives and Importance:
Concepts of Learning, Education, Training, Coaching and Executive
Development/ Management Development, Learning Cycle, Learning
style, benefits and importance of training, Linking training and
development goals to business strategies, approaches to management
development, Contemporary issues & challenges, Ethical Issues:
discrimination on the basis of age (ageism), gender, race, religion,
disabilities, and attractiveness, while considering for training and
development.

Module II
Business Strategy and Learning Process:
Theories of Learning: Pedagogy Versus Andragogy, features of adult
learners, motivating adult learners. Pre-Training, Training and Post –
training, Functions of Training.
Impacts of Business Strategy on learning and development, Learning and
Development Process, Strategic HRM Practices influencing Training.

Module III
Training Needs Assessment and Design:
Process and methods of Training Needs Identification & Analysis
(TNIA), Organisational Analysis, Person Analysis and Task Analysis,
Considerations in designing effective training programmes and factors
affecting training design, Competency models, models of organizing the
training department- Corporate University Model, Customer Model,
Faculty Model, Matrix Model and Business-Embedded Model, designing
through successive approximations, modular approach to program
design, developing content and processes, constraints in the design.

Module IV
Methods and Techniques of Training:
On–the-job and off-the–job training, Lectures, Role Plays, Management

175
 Games, Computer- based Training, Virtual learning, In-basket exercises
& Experiential Learning, Coaching and Mentoring, Demonstration of
Training Sessions (Practical and Case Based Sessions), Transferring
training to the Job - Post training support;
Roles, skills, qualities, values and competencies of trainers in the present
business scenario for ensuring quality and effectiveness of training.

Module V
Evaluation and Future Trends of Learning and Development:
Meaning and objectives of evaluation, process and methods of training
evaluation, Return on Investment (ROI), measuring training
effectiveness, Issues & Challenges of Learning & Development.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks

End-Term Evaluation : 50 marks

Suggested Text Books

Readings  Noe, R. A. (2016). Employee Training & Development (7thed.).
USA: McGraw-Hill.

Reference Books

 Lynton, R., & U. Pareek. (2011). Training for Development (3rded.).

New Delhi: Sage.
 Moskowitz, M. (2008). A Practical Guide to Training and
Development: Assess, Design, Deliver, and Evaluate. New York:
John Wiley.
 Donaldson, L. & Scannell, E.E. (2000). Human Resource
Development: The New Trainer's Guide (3rded). Cambridge, MA,
USA. Perseus Pub.
 Sleezer, C.M., Russ-Eft, D., and Gupta, K. (2014) A Practical Guide
to Needs Assessment. San Francisco. ASTD-John Wiley.
 Phillips, P.P. (2012). ASTD Handbook for Measuring & Evaluating
Training. New York. Cengage.

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the

176
 help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 2
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 4
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 5
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √

CILO 3 √

CILO 4 √ √

CILO 5 √ √

Total 4 1 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;

177
 PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Industrial Relations and Labour Laws

Course Code BM-H02

Course Credit 3

Aims and  To familiarize students with the latest trends in Industrial

Objectives Relations that provides a strategic orientation to the function.

 To familiarize the students with the provisions of Labour

Legislation’s in India, which will help them to perform
effectively as managers

 To develop skills necessary for managing Industrial Relations

function

 To discuss live & practical situations of Industrial Relations

and orient students to such situations in industry

Course After studying this course, the students will be able to:
Intended CILO 1: Compare the best practices for handling Industrial relations
Learning effectively and maintaining industrial harmony and peace.
Outcome CILO 2: Apply legal provisions expediently for achieving overall
industrial growth and development.
CILO 3:Categorize social security acts for effective use in
organizations.
CILO 4: Appraise legal environment in the global context.
Formulate disciplinary process with utmost care and due diligence.
Pre-Requisite Organizational Behaviour and Human Resource Management

Course Outline Module I

Introduction to Industrial Relations and Labour Legislations:

Industrial Relations: Introduction and overview, related theories, IR

Scenario in India, Workers Participation in Management, Collective

178
 Bargaining, Grievance Handling Procedure, Principles of Natural
justice, Ethical issues in Employment Laws, Indian Trade Union Act,
Contract Labour Act, Sham Contract, Consequences of Sham
Contract, Penalty Provisions, Amendments in Labour Laws.

Module II
Indian Industrial Legislation :

Salient features and case studies on Factories Act 1948, Industrial

Disputes Act 1947, Industrial employment (standing order) act 1961,
Contract Labour R&A Act 1961, Trade Union Act 1926, BOCW Act,
The Bonded Labour System (Abolition) Act, 1976; Industrial Disputes
Act 1947

Module III

Social Security Legislations:

The Employees Compensation Act 1923 (as amended by The

workmen’s Compensation (Amendment) Act, 2009, E.S.I.C. Act,
1948, Maternity benefit act 1961, Social security of unorganized and
migrant labourers, Amendments

Module IV

International Industrial Legislation:

Major labour and employment policies in select Asian, European,
American and African countries, International Labour Organization
Conventions

Module V
Industrial Discipline:
Need, pre-requisites & Perceptions and objectives, Code of Discipline
and Conduct Discipline and appeal rules (CDA): Misconduct,
Departmental Enquiry Procedures, charge-sheet and Imposition of
major and minor penalties, Work place regulations in the “new
normal” times

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks

End-Term Evaluation : 50 marks

Suggested Text Book

Readings  Venkata Ratnam, C.S.,& Dhal, M. (2017).Industrial Relations.
Oxford University Press, India

179
 Reference Books

 Mamoria, S., Mamoria, C.B. & Gankar. (2010). Dynamics of

Industrial Relations. New Delhi: Himalaya Publishing House
 Monappa, A. (2000). Industrial Relations. New Delhi: Tata
McGraw Hill.
 Sen, R. (2009). Industrial Relations in India: Text and Cases.
Laxmi Publications (P) Ltd, Mumbai
 Singh, B. D. (2008). Industrial Relations and Labour Laws,
Excel Books

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 4
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 5
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √

180
 CILO 3 √

CILO 4 √

CILO 5 √

Total 2 2 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Managing People and Performance in Organizations

Course Code BM-H03

Course Credit 3

Aims and The objectives of the course are:

Objectives  To equip the students with concepts and practical techniques of
managing people performance.
 To enable students to assess peoples’ performance towards business
excellence in global business organizations.
Course After studying this course, the students should be able:
Intended CILO 1 To illustrate the meaning and importance of Performance
Learning Management, Performance Evaluation and other important concepts related
Outcome to performance assessment of employees in organizations;
CILO 2 To compare the Performance Management Systems and Processes
CILO 3 To analyse the usefulness of various methods, especially the
modern methods and techniques of performance management;
CILO 4 To apply the strategies of PMS for effective functioning in
organization.
CILO 5 To examine about role of HR Department in ensuring an ethically

181
 sound performance management practices in organizations.
Pre-Requisite Organizational Behaviour and Human Resource Management
Module I
Introduction to Performance Management:
Meaning of Performance, Performance Appraisal, Potential Appraisal and
Course Outline Performance Management; Purposes and Contribution of Performance
Management System in Organizational Development. Performance
Management Framework, Ethical Issues: discrimination on the basis of age
(ageism), gender, race, religion, disabilities, and attractiveness while
assessing performance and taking performance- linked decisions.

Module II
Performance Management System and Process:
Characteristics of Performance Management System, Performance
Management Process, Pre-requisites- Strategic Planning, Goal Setting and
Performance Planning, Performance Execution, Performance Assessment,
Performance Review, Moderation & Normalization, Recognition &
Reward.

Module III
Performance Standards, Methods & Techniques of Evaluation:
Traditional & Modern Methods of Performance Appraisal/management-
Behaviorally Anchored Rating Scale, MBO, 360 Degree Feedback,
Competency Based Performance Assessment-Key Result Area(KRA), Key
Performance Area (KPA) and Key Performance Indicators(KPIs),
Normalization-Bell Curve, Balanced Score Card- key components, First,
Second, Third generation Current performance. Role of AI in PMS
implementation.

Module IV
Implementing PMS:
Preparation, Communication Plan, Appeals Process, Rater Training
Programs, Rating Errors, Reducing Rater Bias, Pilot Testing, Ongoing
Monitoring and Evaluation, Performance Management Skill, Performance
Feedback; Performance Review Meetings; Coaching-Coaching Styles and
Process; Mentoring, Performance improvement plan (PIP), Counselling
poor performers.

Module V
Role of the HRD Department:
Labour regulations related to PMS; Reward system, Tangible and
Intangible or Relational returns, How can HRD department contribute to
the effectiveness of performance management system, biases of HRD
department and its impact on the effectiveness of the appraisal system.
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,
Short Term Project): 50 marks
End-Term Evaluation : 50 marks
Suggested Text Book:
 Aguinis, H. (2009) Performance Management, Pearson Education
Readings:

182
 Reference Books:
 Chadha, Prem (2007) Performance Management: Its about
Performing, Not Just Appraising, McMillan.
 Armstrong, M. (1994). Performance management key strategies
and practical guidelines. Saxon Graphics Ltd, Derby.
 Rao, T. V. (2004). Performance Management and Appraisal
Systems: HR tools for global competitiveness. SAGE Publications
India.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation Case analysis, 3
and activity. Topics for Exercise and
short term projects to be Presentation
given.
3. CILO3 Lecture, Case analysis, Case analysis and 3
role play and activity designing some
games
4. CILO4 Lecture, discussion, case Assignment and 4
studies, presentation activity
5. CILO5 Case studies and Project Presentation 5
discussion

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

183
 CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √

Total 1 2 1

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Employee Health and Wellbeing

Course Code BM-H04

Course Credit 3

Semester IV

Course The objectives of the course are:

Objectives  To Identify essential components of effective workplace health
promotion programs
 To Discuss the benefits of workplace health promotion to employees
and employers
 To plan better workplace health and wellbeing promotion programs
Course After studying this course, the students should be able:
Intended CILO 1 To define and describe employee health and wellness;
Learning CILO 2 To apply the knowledge of management issues for better health
Outcome promotion programs;

184
 CILO 3 To discover the plans for better implementation of health and wellbeing
plans
CILO 4 To appraise different employee health ans wellbing promotion plans
and
CILO 5 To create employee health and wellbeing programs in newly emerging
sectors of work.
Pre-Requisite Foundation Course in Principles and Practices of Management

Course Module I
Outline Concepts of Employee health and well-being
Meaning of employee health and wellbeing, Why this is so very important?,
Dimensions of employee Health and well-being, Evolution of the concept,
Lifestyle and Health Promotion concepts.
Module II
Management Issues
Designing and proming workplace health promotion programs, Elements of
managing workplace heath and wellbeing: Management of promoting employee
health, Management of employee job and growth, Management of people,
collaborators, and stakeholders, Management of a health promotion unit or
department, Management of program design, planning, and delivery,
Management of the reporting process.
Module III
Implementing employee health and Well-being plans
Persuing health related goals, Linking incentives to workplace promotion
programs, Wellness Teams and Champions, Data Collection for Evidence
Based Workplace Wellness Programs

Module IV
Employee Health and Well-being practices
Health assessment, Enhancing fitness and physical activity, Addressing obesity
and other lifestyle related issues, Worksite nutrition program, Tobaco
prevention and control at workplace, Stress management at workplace,
Employee assistance programs, Best practices in Workplace Wellness, Creating
Supportive Environments.

Module V

185
 Emerging trends in Employee Health and Well-being practices
Transferring organisational culture to support good health, Challenges and
opprunities in small scale industries, Work-from-home and employer’s concern
for employee health and wellbeing.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Book:

 O’Donnell, M.P. (2017). Health Promotion in the Workplace, 5th Ed.
Readings:
Art and Science of Health Promotion Institute, Troy, MI. ISBN: 978‐
1539653561
 Gallup Well Being Index. (2017). State of American Well Being:
State Well Being Rankings

Reference Books:
 Hunnicut, D. & Leffelman, B. (2007). WELCOA’s Well Workplace
Initiative 7 Benchmarks of Success, WELCOA Absolute Advantage
 Leutzinger, J. (2005) Building your wellness budget.
 Harvard Business Review
 People Matters

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO 1 Lecture, role play and Small group 2
discussion through exercises, case
caselets and cases analysis
2. CILO 1 Classroom discussion Case analysis and 3
CILO 2 and group activity based Presentation
on the areas to solve
issues.
3. CILO 1 Case analysis, role play Case analysis and 3
CILO 3 and activity situational games
4. CILO 4 Classroom discussion, Assignment and 4
presentation activity
5. CILO5 Case studies, Project Presentation 5
Presentation and
discussion

Bloom’s Taxonomy:

Level 2: Understanding

186
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √

CILO 3 √

CILO 4 √ √ √

CILO 5 √ √

Total 3 1 4 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions;

187
Course Name Acquisition, Retention & Engagement

Course Code BM-H05

Course Credit 3

Course The objectives of the course are:

Objectives  To explain the concepts, processes and practical techniques of
recruitment, selection, appointment, orientation, retention, development
and engagement of human capital from the perspective of
organizational excellence in a global business environment.
 To enable students to apply the acquisition, retention and engagement
related concepts to their work.
Course After studying this course, a student will be able:
Intended CILO 1To illustrate the meaning and importance of recruitment, selection,
Learning appointment, orientation, retention, development and engagement of human
Outcome capital in organizations.
CILO 2 To apply the Recruitment and Selection Processes at work.
CILO 3 To analyse various methods of selections, especially the modern
methods and techniques in a global context.
CILO 4 To develop a better post-selection plan based on industry type.
CILO 5 To infer the challenges and measures for retaining and engaging people
effectively in organizations in changing global labour market scenario.
Pre-Requisite Organisational Behaviour and Human Resource Management

Course Module I
Outline Introduction and Concepts:
Job Analysis - Job Description, Job Specification, On-boarding & Placement,
Retention, Promotion, Transfer, Talent Management and Employee
Engagement, Recruitment & Selection Process and Methods,
Hiring Challenges

Module II
Recruitment and Selection:
Recruitment Process: Stages of Recruitment, Sources and Types of
Recruitment- Internal and External- Job Advertisements, use of social media for
recruitment, Application processes, Developing and Using Application Forms:
The Application Blank, Recommendations, References, Background Checks, e-
Recruitment, use of technology for recruitment, Global Talent Search, The
Selection Procedure: Screening, Basic Selection Model- The Decision Theory
Approach, Selection Methods and Techniques-Basic Testing and Types of
Interviews, Competency Based Selection(CBS), Principles and Techniques of
Interviewing, Selection Criteria Vrs. Performance Criteria, Recruitment
Evaluation. Recent Advances. Ethics in recruiting and job search.

Module III
Post–Selection Actions:
Notifying the applicants about Selection Results, Job Offers, on-boarding &
Placement, Promotion, Transfer, Development and Redeployment.

188
 Module IV
Retention Management:
Absenteeism, Employee Turnover/Attrition and talent retention, Importance of
Retention, Retention Determinants, Retention Management Process, Retention
Interventions.

Module V
Employee Engagement:
Key Drivers of Employee Engagement, Attributes of Employee engagement,
3Cs of employee engagement: Career, competence and care, Measuring
Employee Engagement, Building Employee Engagement, and Handling
disengaged Employees, Employee Scheduling, Building a culture of high
employee engagement, Dealing with redundancies. Ethical issues in employee
engagement.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books

 Arthur, D. (2012). Recruiting, interviewing, selecting & orienting new
Readings: employees. AMACOM Div American Mgmt Assn.
 Mostyn, S. (2016). Recruiting 101: The Fundamentals of Being a Great
Recruiter, Marea Britanie.
Reference Books
 Sanghi, Seema(2011), Human Resource Management, Macmillan,
India
 Dessler, G. (1997), Human Resource Management, Prentice Hall, India
 Ramnarayan, S. & Rao, R.M., (1996), Managerial Dilemmas: Cases in
Organizational Behaviour, Tata McGraw-Hill, India

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO 1 Classroom discussion Quiz and case 2
through caselets and analysis
presentation
2. CILO 2 Classroom discussion Case analysis, 3
CILO 3 and group activity based Project work and
on the areas to solve Presentation
issues.
3. CILO 4 Lecture, Case analysis, Case analysis and 4
role play and activity situational games
4. CILO 5 Lecture, discussion, case Assignment and 5
studies, presentation activity

189
5. CILO 5 Case studies and Project Presentation 5
discussion and question answer

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √

CILO 2 √ √ √

CILO 3 √

CILO 4 √ √

CILO 5 √ √ √ √

Total 3 3 3 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;

190
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Strategic HRM

Course Code BM-H06

Course Credit 3

Course The objective of the course is to:

Objective
1) Distinguish the strategic approach to human resources
from the traditional functional approach.
2) Understand the relationship of HR strategy with overall
corporate strategy.
3) Understand the strategic role of specific HR systems.
4) Appreciate SHRM in the context of changing forms of
organization.

Course After studying this course, the students will be able to:
Intended CILO 1: explain various concepts, objectives, importance,
Learning processes and functions of business in achieving organizational
Outcome goals;
CILO 2: illustrate the role of strategies in effectiveness of HRM;
CILO 3: analyze the approaches to Strategic HR in business
organizations and have understanding of models for developing
and executing strategies;
CILO 4: examine the international perspective of strategic HRM
activities in ethical and effective manner by using suitable
methods, competent trainers, and other resources; and
CILO 5: develop appropriate skills and competencies for
handling the emerging issues in SHRM.
Pre-Requisite Principles of Management and Organizational Behaviour
Course Module I
Outline Introduction to Strategic HRM:
Introduction to Strategic HRM, Traditional Vs. strategic HR,
Typology of HR activities, ‘Best fit’ approach Vs ‘Best practice’
approach, Business Strategy and Organizational Capability

Module II
Investment Perspective of HR:

191
 Investment Consideration, Investments in Training and
Development, Investment Practices for improved Retention,
investments job secure work courses, Non-traditional investment
Approaches.Global Environment of HR: Change & Diversity
HRM: Aligning HR with Corporate Strategy Mission; External
Environment; Opportunities; Threats; Competition and Competitor
Analysis; Internal Environment; Resources; Capabilities;
Competencies And Competitive Advantage

Module III
Approaches to Strategic HR:
SHRM: Universalistic, Contingency and Configurational
Approaches, Strategic HR Planning Acquisition and
Development

Module IV
International Strategies in HRM:
Multinational, Global, and Transnational Strategies, Strategic
Alliances, Sustainable Global Competitive Advantage, Globally
Competent Managers, Location of Production Facilities.

Module V
Emerging Issues in SHRM:
Organizational HR in the future, Virtual corporation, Diversity,
Social responsibility- virtual teams flexitime and telecommuting
HR outsourcing contingent and temporary workers; Corporate
Ethics, Values and SHRM, Competencies of HR Professional in
a SHRM Scenario, Evaluating the Effectiveness of SHRM

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
End-Term Evaluation: 50 marks

Suggested Text Books:

Readings:  Jeffery A. Mello (2015), Strategic Human Resource
Management, Cengage, 4th Edition.
Reference Books:
 Charles R. Greer (2003), Strategic Human Resource
Management, Pearson Education,
 Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy
(2001), Managing Human Resources, PHI

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

192
No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Quiz 2
through small cases
2. CILO2 Lecture, presentation and Individual and team- 3
activity. Topics for short based tasks, Application
term projects to be given. to specific industries

3. CILO3 Lecture, Case analysis, Group Case Presentation, 4

Use of audio-visual Comparison Reports
material,
4. CILO4 Case study, News Group Assignment, 5
Tracking, Trend Recommendation
Observation Reports.

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √ √

CILO 3 √ √ √ √

CILO 4 √ √ √ √ √ √ √

Total 4 3 2 1 1 2 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1: Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2: Understand and communicate economic, social, legal, ethical and global aspects of
business;

193
 PILO-3: Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4: Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5: Communicate effectively in business environment;
PILO 6: Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7: Formulate and implement innovative and sustainable business interventions.

Course Name Compensation Management and HR Metrics

Course Code BM-H07

Course Credit 3

Aims and The course aims to impart knowledge in the design, implementation and
Objectives administration of compensation and benefits packages in the corporate
sector, taking into account the legal provisions. This course also provides
inputs on various HR Metrics used for various HR processes.
Course After completion of the course a student will be able to:
Intended CILO 1: Explain concepts and factors influencing compensation.
Learning CILO 2: Develop compensation package based on job evaluation.
Outcome CILO3: Apply legal aspects governing compensation packages in
organizations.
CILO 4:Evaluate reward system for enhancing efficiency in organizations.
CILO 5:Formulate strategies for measurement of efficacy and proper
utilization of human capital in organizations.
Pre-Requisite Human Resource Management

Course Module I
Outline Overview of Compensation Management:
Concepts and principles; Economic theories relating to pay; Psychological
and motivational theories affecting reward, Factors affecting wages and
salaries; Concept of minimum, fair and living wages, Compensation as a
strategy for attracting and retaining employees; Role of compensation in
creating high performing organizations.

Module II
Evaluating, Pricing and Analyzing jobs and roles:
Internal parity: Purpose and Methods; Job evaluation, Hay plan, Gini
Coefficient, External Competitiveness: Compensation surveys.

Module III
194
 Pay Structures:
Purpose and types; Graded pay structures; Broad-banding, Fixed and
Variable pay, Wage legislation in India: Minimum Wages Act, 1948,
Payment of Wages Act 1936, Equal Remuneration Act 1976, Payment of
Gratuity Act, 1972: Provident Fund Act 1952, Payment of Bonus Act
1965.

Module IV
Managing Reward System:
Reward Planning, Philosophy, Strategy and Policy, Rewarding individual
and team contributions and organizational performance, Performance-
related pay; Shop floor incentive schemes; Skill-based pay; Competence-
related pay; Team rewards; Relating rewards to organizational
performance; Non-financial rewards, Employee Benefits, Allowances and
Perquisites: Key considerations; Current approaches; Tax considerations.

Module V
Human Resource Audit, Accounting and Human Resource
Information System:
Objective, Methodology, HR Functional Audit, Methodology and Issues,
HRD Scorecard, Concept, Objectives, Benefits Limitations, Approaches
to Human Resource Accounting; Monetary measures and Nonmonetary
measures, Controlling cost of man power, methods of Human Resource
Accounting, cost and replacement cost method, value approaches,
Designing and Implementation of HRIS,

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks

End-Term Evaluation: 50 marks

Suggested Text Books
Readings  Armstrong, M. (2015). Armstrong’s Handbook of Reward
ManagementPractice: Improving Performance through Reward (5th
Ed.). London: Kogan Page
 Milkovich, G. T., Newman, J. M., & Milkovich, C.
(2010). Compensation. Chicago: Irwin.

Reference Books

 Armstrong, M. & Cummins, A. (2011). The Reward Management

Toolkit: A Step-By-Step Guide to Designing and Delivering Pay and
Benefits. London: Kogan Page.
 Gerhart, B., Newman, J. & Milkovich, G. (2016). Compensation.
New York. McGraw Hill.

195
Module Course Intended Teaching and Learning Assessment Method Bloom’s
No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning and 2
through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 3
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 5
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √

CILO 2 √

CILO 3 √ √

CILO 4 √

CILO 5 √

Total 3 1 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

196
 PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name HR Analytics, Tools and Techniques

Course Code BM-H08

Course Credit 3

Aims and
Objectives To provide the students understanding of concepts, tools and techniques of
HR Analytics that could be applied to make human resource management
evidence based.
Course After completion of the course, a student will be able to:
Intended CILO 1: Illustrate the importance and potential uses of HR Analytics in
Learning measuring human resources and how it drives an organization’s
outcome performance
CILO 2: Apply measurement and analytical techniques around intangibles
and identify ways to benchmark performance and create standards
CILO 3: Apply predictive modelling techniques and how to create
meaningful HR reports
CILO 4: Analyse HR data from a practical perspective and determine
what analytic techniques to apply based on the business context
CILO 5: Create awareness about different types of psychological tests and
provide a theoretical background for supplementing the understanding of
psychological assessment.
Pre-Requisite Organizational Behavior, Human Resource Management

Course Module I
Outline Making HR Measurement Strategic:
HR Planning Introduction, types, HRP at macro and micro level, HRP
197
 process, Demand & Supply forecasting techniques, How a Decision
Science Influences HR Measurement, Decision Frameworks, Data,
Measurement, and Analysis, The LAMP Framework Analytical
Foundations of HR Measurement, Traditional Versus Contemporary HR
Measures Fundamental Analytical Concepts from Statistics and Research
Design.

Module II
Understanding the cost of HR Initiatives:
Satisfaction, Commitment, and Engagement as Job Outcomes, The Logic
Connecting Employee Attitudes, Behaviors, and Financial Outcomes, The
Logic of Employee Turnover: Separations, Acquisitions, Cost, and
Inventory, Voluntary Versus Involuntary Turnover, Functional Versus
Dysfunctional Turnover, The Hidden Costs of Absenteeism, The Logic of
Absenteeism, How Absenteeism Creates Costs, Direct Costs and the
Incidence of Employee Absenteeism Causes, Consequences, Categories of
Costs, Analytics and Measures for Employee Absenteeism, Estimating the
Cost of Employee Absenteeism, Interpreting Absenteeism Costs.

Module III
Staffing and Performance Measurement:
Staffing Utility: The Concept and Its Measurement, Decision-Based
Framework for Staffing Measurement, The Economic Value of Job
Performance, Logic: Why Does Performance Vary Across Jobs?
Measures: Estimating the Monetary Value of Variations in Job
Performance

Module IV
Introduction and Overview of HR Tools & Techniques
Changing Role of HR; HR as a Strategic Partner; The Need for Measuring
HR; Issues in Measurement Process - Principle of Good Measurement

Module V
Tools in Recruitment, Selection & Promotion
Theory and Issues in Psychological Testing; Intelligence Testing; Aptitude
Testing - The D.A.T; Personality Assessment - Theoretical Background;
Self-Report Inventories- The M.M.P.I. Multi-Factor Personality Tests-
The 16 P.F; The M.B.T.I; Projective Techniques - The T.A.T. FIRO - B;
Assessment Centers; 60-degree feedback & Appraisal

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks

End-Term Evaluation : 50 marks

Suggested Text Books

198
Readings
 Fitz-Enz, J. & Mattox-II, J. R. (2014). Predictive Analytics for
Human Resources. New Jersey: Wiley.

Other Readings
 Isson, J. P., &Harriott, J. S. (2016). People Analytics in the Era of Big
Data: Changing the way you attract, acquire, develop and retain
talent. New Jersey: Wiley.
 Marr, B. (2018). Data-Driven HR: How to Use Analytics and Metrics
to Drive Performance. London: Kogan Page.
 Aiken, L. R. (1997). Psychological Testing and Assessment. Allyn &
Bacon.
 American Educational Research Association, American
Psychological Association, & National Council on Measurement in
Education. (1999). Standards for Educational and Psychological
esting. American Educational Research Association.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level

1. CILO1 Lecture and discussion Active learning and 2

through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 3
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 4
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

199
 Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √

CILO 3 √ √

CILO 4 √ √

CILO 5 √ √

Total 4 4 1 1

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name International HRM

Course Code BM-H09

Course Credit 3

Course The objective of the course is:

Objective:

200
  To demonstrate the issues of Managing people in globalized
working environment.
 To apply the complexity of managing people from diverse social
and cultural background in multinational and global organizations
 To apply the techniques of recruitment, selection and training in the
global context.
 To analyze the influence of social and cultural factors on the
behaviour of individual at work places, influence on managerial
styles, business strategies, and other organizational processes;
 To develop their own contextual framework of cultural factors
while travelling / conducting business in different parts of the
world.
Course After studying this course, the students will be able to:
Intended CILO1 Interpret the meaning and importance of International HRM
Learning CILO2 Identify the skills of a global manager.
Outcome CILO3 Examine recruitment and selection issues in cross cultural
workplace
CILO4 Explain performance management issues in global context.
CILO5 Discuss the role of HR in mergers and acquisitions Iin the
international context.
Pre-Requisite Organisational Behaviour and Human Resource Management
Course Module I
Outline Global HRM: Functions & Practices, Global Business implications:
How global HRM is different from domestic HRM, Global
Management Process-Culture, Cross cultural Communications, info tech
& E-Communication-Cross cultural ethics.

Module II
Characteristics of a Global Manager, Skills of a global manager, Ethical
Constraints, Global Strategies & Tactical Objectives, International
HRM-Managing across Borders

Module III
International Recruitment & Selection, Training &Development,
Multinational teams and cross cultural training,

Module IV
Multinational Performance Management, Compensation-Balance Sheet
approach and Going rate approach, International Living costs. Taxation
issues; Labour relations - Country specific Labour policies;
International HRM in select countries, Coping with different
management systems

Module V
Issues in Merger & Acquisition and International Joint Ventures: HR
Role in Managing Merger &Acquisition and International Joint

201
 Ventures; HR Role in Managing change;

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation,

Short Term Project): 50 marks
End-Term Evaluation : 50 marks
Suggested Text Books:
Readings  Browaeys, M. J., & Price, R. (2015). Understanding Cross-
Cultural Management. Harlow: Pearson.
 Dowling, P. J., & Festing, M. (2017). International Human
Resource Management (7thed.). London: Cengage.

Reference Books:

 Abramson, N.R. & Moran, R.T. (2018). Managing Cultural

Differences (10thed.). New York: Routledge.
 Adler, N. J., & Gundersen, A. (2008). International Dimensions
of Organisational Behaviour (5th ed.). USA: Thomson
Learning.
 Hofstede, G., Hofstede, G.J. &Minkov, M. (2010). Cultures and
Organizations: Software of the Mind. (3rd Ed.). New York:
McGraw Hill.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level

1. CILO1 Lecture and discussion Active learning and 2

through small cases application with the
help of small group
exercises, quiz
2. CILO2 Lecture, presentation and Case analysis, Exercise 3
activity. Topics for short and Presentation
term projects to be given.
3. CILO3 Lecture, Case analysis, role Case analysis and 4
play and activity designing some games
4. CILO4 Lecture, discussion, case Assignment and 5
studies, presentation activity
5. CILO5 Case studies and discussion Project Presentation 6

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying

202
 Level 4: Analysing
Level 5: Evaluating
Level 6: Creating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Programme Intended Learning Outcomes (PILO)

Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √

CILO 2 √

CILO 3 √

CILO 4 √ √ √

CILO 5 √ √ √ √

Total 5 2 1 2

Programme Intended Learning Outcome Details:

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

Course Name Human Resource Development: Strategies And Systems

Course Code BM-H10

203
Course Credit 3

Course The objectives of the course are:

Objectives  To familiarize the students with the basic processes, practices and
strategies of HRD in organizations.
 To facilitate the development of knowledge and skills that HR specialists
need in performing their strategic role.
 To promote an understanding of how HRD concepts and theories can be
put into practice in different organizations.
Course After studying this course, the students should be able :
Intended CILO 1 To elaborate essentials of HRD and developing insights into principles
Learning of system design.
Outcome CILO 2 To apply the concepts of coaching and mentoring systems in
organizations.
CILO 3 To examine situations of counselling in organizational set up.
CILO 4 To appraise the concepts of career development and HRD systems in
practice in different situations.

Pre-requisite Human Resource Management

Course Module I
Outline Introduction, Concepts and Evolution:
HRD: Evolution and Concepts; Challenges & Goals of HRD; HRD Function
and staffing; HRD process model.
Module II
Employee coaching:
Coaching to improve poor performance, coaching analysis, coaching discussion,
coaching skills, Mentoring for employee development: Role of mentoring in
development, understanding the role and responsibilities of mentor, mentee,
implementing the mentoring process, mentoring relationship.
Module III
Managerial counselling:
Self-Development of Managers as Counsellors: Barefoot Counselling,
Assertiveness and Interpersonal Skills for Counsellors, counselling Relationship.
Counselling Interventions in Organisations: Empathy, Listening and Responding,
Effective Feedback, Performance Counselling, Counselling in Problem
Situations, Interpersonal Conflicts, Midlife Blues
Module IV
Career Development:
Theoretical Foundations, Career Planning, management, and development:
Career development stages and activities, role of individual and organization in
career planning, Issues in career management, Succession Planning and Fast-
Tracking, Dual-Ladder for Career Development, Career Development and
Business Strategy, Special Issues in Career Development.
Module V

204
 HRD and other issues:
HRD Audit; learning organizations; HRD for innovation and talent development
and management, Role of HRD in developing ethical attitude and behaviour.

Evaluation Continuous Evaluation (Quiz, Assignments, Case Study, Presentation, Short

Term Project): 50 marks
End-Term Evaluation : 50 marks

Suggested Text Books:

 Werner, J. M., & DeSimone, R. L. R. L. (2011). Human resource
Readings:
development. Cengage Learning.

Reference Books:
 Mankin, D. (2009). Human Resource Development. Oxford University
Press.
 Som, A. (2008). Organization Redesign and Innovative HRM. Oxford
University Press.
 Mello, J. A. (2009). Strategic Human Resource Management (4thed.).
Cengage Learning.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Activity Taxonomy
Outcomes (CILO) Level
1. CILO 1 Lecture discussion and Small group 2
cases exercises
2. CILO 2 Classroom discussion Case analysis and 3
Presentation
3. CILO 3 Lecture, Case analysis Case analysis 3
4. CILO 4 Lecture, discussion, case Assignment and 3
studies, presentation activity
5. CILO 5 Case studies and Project Presentation 4
discussion and question answer

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

205
 PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √

CILO 2 √

CILO 3 √ √ √

CILO 4 √ √

CILO 5 √ √ √

Total 3 2 2 2 1

On successfully completing the program the student will be able to:

PILO1 Apply knowledge of management theories and practices as well as demonstrate appropriate skills
and attitude for solving business problems;
PILO 2 Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3 Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4 Develop self and others effectively in a team environment for the achievement of organisational
goals;
PILO5 Communicate effectively in business environment;
PILO6 Develop sensitivity towards the important roles of leadership in managing business in a socially
responsible manner &
PILO7 Formulate and implement innovative and sustainable business interventions.

206
 5.4 OPERATIONS

OPERATIONS
BM-O01 Supply Chain and Logistics Management
BM-O02 TQM for Business Excellence
BM-O03 Service Operations Management
BM-O04 Operations Strategy
BM-O05 Sustainable Operations Management
BM-O06 Predictive Analytics and Big Data
BM-O07 Technology, Innovation and New Product Development
BM-O08 System Optimization and Management Science
BM-O09 Project Management
BM-O10 World Class Manufacturing

Course Supply Chain and Logistics Management

Name

Course BM-O01
Code

Course 3
Credit

Objectives
The objectives of this course are to provide the student with:
 An understanding of the primary differences between logistics and
supply chain management
 An understanding of the individual processes of supply chain
management and their interrelationships within individual
companies and across the supply chain
 An understanding of the management components of supply chain
management

207
  An understanding of the tools and techniques useful in
implementing supply chain management
 Knowledge about the professional opportunities in supply chain
management.

Course After the completion of the course, students will be able to

Intended
Learning CILO 1: familiarise with supply chain and logistics functions of any
Outcome business
organization
CILO 2: analyse interconnectedness of the decision areas in a supply
chain
CILO 3: develop and use a variety of models most commonly used for
decision
making in logistics and supply chain.
Pre- Basic knowledge of Operations Management and Marketing Management
Requisite
Course Module I
Outline Overview on SCM, Evolution of SCM, Key issues of SCM, Competitive
strategy
vis-à-vis supply chain strategy, Achieving strategic fit, Managing
inventory in a Supply Chain: Deterministic models, Probabilistic models
(multi-period and single period).

Module II
Managing risk and uncertainty in a supply chain: Quick response strategy,
Postponement strategy, Tailored sourcing strategy, Transportation in a
Supply Chain: Role of transportation in a supply chain, Modes of
transportation and their performance characteristics, Design options for a
transportation network, Trade-offs in transportation design.

Module III
Supply chain coordination: Bullwhip effect - causes and consequences,
Bullwhip
effect quantification, Impact of centralized information on bullwhip effect,
mitigating strategies, Information sharing and incentives.

Module IV
Strategic Sourcing in SCM: Role of sourcing in a supply chain,
Framework for
Make/Buy decisions, Supplier scoring and assessment, Supply contracts
and supply chain performance.

Module V
Inbound ,Outbound and Intra firm Logistics, Warehouse Management,
Packaging , Material Handling , 3-PL,4-PL,Reverse Logistics

208
 Module VI
Big data analytics in SCM: Significance of big data in supply chain,
relevant tools.

Evaluation Continuous Evaluation (Quiz, Assignments, Short Term Project, Class

Participation): 50 marks
End-Sem Evaluation: 50 marks
Suggested
Text Books:
Readings
 Ballou, H.B., and Srivastava, S.K. (2016). Business
Logistics/Supply Chain Management (5th ed.), Pearson Education,
Delhi.
 Ailawadi, Satish C., Singh, P. Rakesh .(2018).Logistics
Management.(2nd Edition).PHI.
 Chopra, S., and Kalra, D. (2019). Supply Chain Management:
Strategy, Planning and Operation (6th ed.). Pearson Education,
Delhi.

Reference Books:
 Rangaraj, N., Raghuram, G., & Srinivasan, M.M. (2018). Supply
Chain Management for Competitive Advantage: Cases and
Concepts. McGraw Hill, Chennai.
 Shah, J. (2016). Supply Chain Management: Text and Cases (2nd
ed.). Pearson Education, Delhi
 Shapiro, J.F. (2015). Modelling the Supply Chain (2nd ed.).
Cengage Learning.
 Sharma, S. (2016). Supply Chain Management: Concepts,
Practices and
Implementation. Oxford University Press, New Delhi.
 Simchi-Levi, D., Kaminsky, P, Simchi-Levi, E. & Shankar, R.
(2008). Designing and Managing the Supply Chain (3rd ed., 2018).
McGraw Hill, Chennai.
Facilitating the achievement of Course Intended Learning Outcomes
Module Course Intended Teaching and Learning
No. Learning Outcomes Activity Assessment Method Blooms Taxonomy Level
(CILO)

Theory and concepts would

be introduced through lecture Quiz, Assignments, Minor
1 CILO1,2, 2,5,3
and experience sharing. project, Written-test
Supply chain strategy would
be discussed through a case.

209
 Cases and relevant exercises
would be introduced to
develop an understanding of Quiz, Assignments, Minor
2 CILO1,2 2,5,3
the applicability of different project, Written-test
inventory models under
different contexts.
Cases and exercises would be
introduced to develop an
Quiz, Assignments, Minor
3 CILO2,3, understanding of different 5,5,3
project, Written-test,
techniques of managing risk in a
supply chain.
Small real-life exercises would
be introduced to explain the Quiz, Assignments, Minor
context of transportation in project, Written-test ,
4 CILO2,3, 5,5,3
supply chain and the trade-offs Corporate caselets’
between inventory costs and presentation
transportation costs.
A full-length case would be Quiz, Assignments, Minor
5,3
5 CILO1,2,3 handled to explain the nuances project, Corporate
of supply chain coordination. caselets’ presentation
A case would be introduced
Quiz, Assignments, Minor
for strategic sourcing and
project, Written-test ,
6 CILO1,2,3 small case exercises would be 5,3
Corporate caselets’
discussed for supply
presentation
contracts.

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7

CILO 1 √ √ √ √
CILO 2 √ √ √
CILO 3 √ √ √ √
Total 3 3 3 2

Programme Outcome:
On successful completion of the programme students will be able to:

210
PILO1. Apply knowledge of management theories and practices as well as demonstrate
appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment.
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner.
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Total Quality Management for Business Excellence

Course Code BM-O02

Course Credit 3

Course The objectives of the course are:

Objective
 To acquaint the students with the conceptualization of Total
Quality (TQ) from design assurance to processes’ assurance to
service assurance.
 To give focus on Quality Management Systems (QMS) like
1SO-9001.
 To closely link management of quality with that of reliability and
maintainability for total product assurance.

Course After undergoing the course, a student will be able to:

Intended
Learning CILO1 understand the nature, need and scope of total quality
Outcome management and its relationship with operational and then
business excellence
CILO2 understand the quality of design, off-line control, losses and
costs of quality
CILO3 build knowledge about statistical process control through
process capability studies
CILO4 develop total quality relationship with environment and
safety systems

Pre-Requisite Fundamentals of Operations Management

Course Module I

211
Outline Introduction:
Introduction to Quality, Defining Quality, Quality as a Management
Framework, Concept of Total Quality and its evolution, Components
of a Total Quality Loop. TQM and business excellence frameworks
e.g. MBNQA, EFQM, Deming, TBEM etc., Quality & Organisation
Mission, Quality & Market Competitiveness, Quality of Design;
Taguchi’s Loss Function, Costs of quality

Module II
Quality Philosophies & Quality Gurus:
Cite the Quality Management gurus and underline their contribution
to Quality, such as Deming, Juran, Crosby, Ishikawa, Feigenbaum,
Shewart, and Taguchi.

Module III
Quality Tools:
Continuous Improvement and tools, Critical-to-Quality
Characteristics: Attributes and Variables, Statistical Process Control,
Process Capability Studies, Concept of Six Sigma and lean
operations, QFD, Design for Quality, Quality Circle, and Supply
Chain Quality

Module IV
Quality Management Systems:
Quality of Purchasing; Supplier qualification systems, TQM and JIT,
Standardization, Bench- Marking, Kaizen, 5S, Poka-Yoke, FMEA

Module V
Quality Awards:
Describe and explain quality models and frameworks such as
SERVQUAL, MBNQA, EFQM, Deming’s Award, CII Business
Excellence Award and ISO 9000

Evaluation Continuous Evaluation (Quiz, Projects & Presentation): 50 marks

End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Besterfield, D. H., Besterfield-Michna, C., Besterfield, G. H., &
Besterfield Sacre, M. (2018). Total quality management (5th ed.),
Pearson Education.
 Sharma, S. (2018). TQM; Concepts, Strategy and
Implementation for Operational Excellence. New Delhi: Sage
Publications.

212
 Reference Books:
 Bhote, K. R. (2008). The ultimate six sigma: Beyond quality
excellence total business excellence. New Delhi: PHI Learning.
Faculty of Management Studies, University of Delhi
 Dale, B. G., Van Der Wiele, T., & Van Iwaarden, J.
(2007). Managing quality. John Wiley & Sons.
 De Feo, J. A., & Barnard, W. W. (2005). Juran’s institute: six
sigma breakthrough and beyond: Quality performance
breakthrough methods. New Delhi: Tata McGraw Hill.
 Dale, B. G. (2003). Managing quality. UK: Blackwell
Publishing.
 Oakland, J. S. (2003). Total quality management: Text with
cases. Burlington: Butterworth-Heinemann..
 Raghavachari, M., & Ramani, K. V. (Eds.). (2000). Delivering
service quality. New Delhi: Macmillan.
 Woodside, G., &Aurrichio, P. (2000). ISO 14001 auditing
manual. New York: McGraw Hill.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Activity Assessment Bloom’s

No. Learning Outcomes Method Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion through small Quiz 2
cases
2. CILO1 Lecture and discussion Presentation 2

3. CILO2 Lecture & Problem discussion Case analysis 4

4. CILO3 Lecture, & case studies Assignment 3

5. CILO4 Lecture Project 5

Presentation

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

213
 PILO1 PILO2 PILO3 PILO4 PILO5 PILO6 PILO7

CILO 1 √ √

CILO 2 √

CILO 3 √ √

CILO 4 √

Total 4 1 1

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Service Operations Management

Course Code BM-O03

Course Credit 3

Course The objectives of the course are:

Objective
 To differentiate between various aspects of operation
management and understand difference between goods
manufacturing and service.
 To conceptualise the different operational aspects of variety of

214
 services and the perceptual customer benefit packages.
 To develop the ability to design service delivery system
aligned to oganisational strategy and quality policy.
 To develop the ability and agility to implement technological
changes in a competitive market and respond in the
competitive business environment.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To understand the concept of service operation and its
Outcome attributes in different intangible services.
CILO2 To analyse and design the service encounter between service
provider and customer.
CILO3 To analyse the customer need to develop a service delivery
system including location, layout & capacity.
CILO4 To reduce the customer waiting time through process analysis
and applying Quality Systems.
CILO5 To develop the ability to integrate technology, customer
expectation, innovation, Supply Chain Management, service providers
with globalisation ensuring environment sustainability.

Pre-Requisite Operation Management, Quality System Management, Quantitative

Techniques, Advance Excel.
Course Module I
Outline Introduction to Service operation & Strategy
Review of Operation Management, Introduction to Service
Management, Manufacturing vs. Service Operation. Formulating
Service Strategy: Mission, Tactical and Concept. Use of techniques
– SWOT, Porter’s Five Force Analysis.

Module II
Service Design & Service Delivery System
Design of service process and Service Delivery system, Customer
Benefit Package, Competitive Priorities, Design validation,
Deployment, Market feedback
Module III
Capacity & Planning
Capacity Decision: Demand Analysis, Waiting Line Techniques &
solutions, Service Encounter, Manpower Planning, Orientation &
Training, Service Tactics, Inventory Management.

Module IV
Quality Management : Service Operation
Introduction: Service Vs. Product Quality, Service Quality Philosophy,
Quality Parameters for different types of services, Service Quality
Concepts, Quality Management System: As applicable - JIT, TQM,
LEAN, SixSigma, LeanSixSigma, ISO 9000, ISO 14000, ISO 18000

215
 & OHSAS. Process Quality Control: 7 techniques, analysis & report.
Awards & Recognition

Module V
Supply Chain Management
Supply Chain Strategy, Managing Supply side, Managing Demand
side, Logistic & Warehousing

Module VI
Service Strategy
Use of IT: data Analysis, AI, Cloud Computing for agility, customer
response & service delivery, Innovation & Continuous Improvement.

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Service Management – James A. Fitzsimmons & Mona J.
Fitzsimmons. McGraw Hill. Edition 9
 Successful Service Operation Management – Metters, King-
Metters, Pullman, Walton. – CENGAGE. Edition 2.

Reference Books
 Operations Management – Norman Gaither & Greg Frazier –
CENGAGE. Edition 9
 Operation & Supply Chain Management – Russel & Taylor –
Wiley. Edition 10
 Supply Chain Management – Strategy, Planning and Operation
– Sunil Chopra, Peter Meindl & D V Kalra – PEARSON.
Edition 6

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture and discussion Active learning with 2
the help of small group
exercises.
2. CILO2 Lecture & Case Small Group 4
presentation. Presentation
3. CILO3 Lecture, Case analysis. Analytical 3
Presentations
4. CILO4 Lecture, discussion, case Case presentation 5

216
 studies, presentation
5. CILO5 Small Project & related Project Presentation 5
discussion

Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Outcomes (CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √
CILO 2 √ √ √
CILO 3 √ √ √
CILO 4 √ √ √
CILO 5 √ √ √ √
Total 1 2 5 2 2 1 3

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Operations Strategy

Course Code BM-O04

Course Credit 3

217
Course The objectives of the course are:
Objective
 To conceptualise and integrate decisions to the activities &
processes of Operation Strategy
 To develop the ability to apply operation strategy to a variety
of organisations and business.
 To build competency to introduce concepts and principles of
Operation Management into the oganisational mission.
 To develop the ability and agility to implement world class
manufacturing & technological changes in a competitive
market and respond to the competitive business environment.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To analyse and develop a bird’s eye view of utilising
Outcome organisational resources through continuous improvement of business
parameters.
CILO2 To evaluate and apply appropriate operation strategy to
reconcile with market requirements..
CILO3 To analyse and implement global quality management system.
CILO4 To analyse and evaluate global Supply Chain Management
System to achieve lowest cost and on-time deliveries.
CILO5 To evaluate, monitor and control operation strategy as part of
organisational strategy & mission

Pre-Requisite Operation Management, Quality System Management, Supply Chain

Management, CRMS, Analytical techniques, Accounting & Finance
Course Module I
Outline Introduction to Operation Strategy
Operational Excellence & relation to Operation strategy. Operation
Management & Operation Strategy, Content & Process of
Operation Strategy, Performance Objectives.

Module II
Corporate Strategy
Long term & Short term plans, Mission & Integrated Corporate
Strategy, Establishing competitiveness through Marketing, Operation,
sustainable Practices and Financial Goals, Porter’s Five Force analysis,
SWOT.

Module III
Operation Strategy: Developing business plan with marketing and
finance, Demand Analysis, Product and Process & Capacity Decision,
Technology decisions.

Module IV
Quality Management :
Customer Satisfaction Level, Conformity to design parameters,
Quality system, Process Control Parameters, Global Benchmarking.

218
 Module V
Supply Chain Management
Supply Chain Strategy, Supply side and Vendor development policies,
Outsourcing Decision Parameters, Managing Demand side, Logistic &
Warehousing, Post-sales Service Strategy

Module VI
Monitoring & Improvement strategy
Feedback structure, Reporting Process, Analysis and Variation
Process, Organisational Structure for gap Analysis, Process of
corrective action, changes and improvement.

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Strategic Operation Management – Steve Brown, John
Bessant, & Richard Lamming, Routledge. Edition 3.
 Strategic Management – Charles W L Hill & Gareth R Jones -
CENGAGE. Edition 2.

Reference Books
 Operation Strategy: Nigel Slack & Michael Lewis, Pearson.
Edition 5
 Operation, Strategy & Technology: Pursuing the competitive
edge – Wiley. Edition 6

Study Material;

Journal articles, specific book chapters, consultant reports will be

shared from time to time.

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture, Literature review Presentation. 2
and presentation
2. CILO2 Lecture & Case Small Group 4
presentation. Presentation
3. CILO3 Lecture, Case analysis. Analytical 3
Presentations
4. CILO4 Lecture, discussion, case Case presentation 5
studies, presentation
5. CILO5 Small Project & related Project Presentation 5
discussion

219
Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Outcomes (CILO) Programme Intended Learning Outcomes (PILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √ √ √

CILO 4 √ √ √

CILO 5 √ √ √ √

Total 1 2 5 2 2 1 3

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name Sustainable Operations Management

220
Course Code BM-O05

Course Credit 3

Course The objectives of the course are:

Objective
 To make students sensitive to the impact of environmental
changes on global human communities and society.
 To develop policies & products to minimise damage to
ecology, physical environment, climate change, air, water,
soil, economy and to the future generation.
 To build competency to develop, manufacture & sale
environmental friendly products through development,
production, packaging, distribution and consumption to reduce
pollution.
 To improve quality of life by creating corporate awareness by
including influence of environment on mission, goals and
profitability of organisation.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To introduce students to environmental, social & economic
Outcome sustainability
CILO2 To design “socially responsive” products & services
addressing pollution concerns.
CILO3 To outline the direction of the firm to protect global habitats
and environment from pollution, climate change & consumption.
CILO4 To understand and apply statutory government rules,
regulations, employee health and safety, Factories act, Accidents &
Audit.
CILO5 To evaluate, monitor and control environmental and social
policies of the firm.
Pre-Requisite Operation Management, Quality System Management, Supply Chain
Management. Factories Act
Course Module I
Outline Introduction to Environment & Consumption
Human activity & Climate Change, Sources of Energy & Its use,
Human activity with respect to atmosphere, air, water, land and
biodiversity

Module II
Various Modes of Consumption
Energy, Industry, Household, Transportation, Carbon service sector:
Retail, Hospitals, Hotels, Restaurant, Disposal of electronic scraps and
wastage

Module III statutory

Green Manufacturing
Product & process design, Supply Chain, Carbon footprint, greenhouse
gas, Factories Act, Pollution Control, Safety rules, Factory hazards,

221
 Inspection of Factories accidents and training. ISO 14000, ISO 18000
and OHSAS.

Module IV
Green Marketing :
Introduction, Mission statement, Green marketing planning,
Objectives, Strategy and tactics. Sustainable marketing strategy, Green
branding, Certification labelling, Target market, Pricing

Module V
Supply Chain Management
Green vendors, Green design, Material identification and substitution,
Organic material, Recycling, renewable, environmentally sound
process of suppliers, Sustainability Assessment of SCM: Quality
Audit..

Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Barrow, C.J., 2006. Environmental Management for
sustainable Development, Routledge (Ed. 2).
 Dahlstrom, R. 2011. Green Marketing Management,
CENGAGE (Ed. 1).

Reference Books
 Deshmukh, L.M., 2017. Industrial Safety Management, TMH
Publisher (Ed. 2).
 Whitelaw, K. 2004. ISO 14001, Environment systems,
ELSEVIER (Ed. 2).
 OHSAS Handbook, BS OHSAS 18001:2007 (Ed. 1).

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture, Literature review Assignment 2
and presentation Presentation.
2. CILO2 Lecture & Case Case discussion 3
presentation.
3. CILO3 Lecture, Case analysis. Analytical 3
Presentations
4. CILO4 Lecture, discussion, case Case presentation 4
studies, presentation
5. CILO5 Small Project & related Project Presentation 5
discussion

Bloom’s Taxonomy:
222
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Learning Outcomes (CILO) Programme Intended Learning Outcomes (PILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √

CILO 2 √ √ √ √

CILO 3 √ √ √ √

CILO 4 √ √ √ √ √

CILO 5 √ √ √ √ √ √

Total 3 5 2 2 2 4 3

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Predictive Analytics and Big Data

Name

Course BM-O06
223
Code

Course 3
Credit

Objectives The objectives of the course are:

 to introduce the use of analytics as a strategic resource specifically
in the context of big data.
 to develop skills in integrating the knowledge of analytics tools
with organizational strategies and processes.

Course After the completion of the course, students will be able to

Intended
Learning CILO 1: understand what is big data analytics
Outcome CILO 2: develop skills to use predictive analytics tools
CILO 3: to think critically and use big data analytics in improving
decision making
CILO 4: to solve problems using analytics and communicate
solutions to different audience
CILO 5:Understand opportunities and challenges in investments on
analytics in organizations
Pre- Basic knowledge of probability and statistics
Requisite
Course Module I
Outline Types of data, data warehouse and data-marts, Data quality; Data
cleaning, handling missing data and outliers. Overview of big data.

Module II
Data analytics lifecycle. Data exploration and data visualization.
Linear and logistics regression, Decision tree, Model comparison.
Clustering, Association rules, Classification, Market basket analysis.

Module III
Predictive analytics and its use in marketing, healthcare, operations and
finance. Text analysis. Analysis of unstructured data. In-database
analytics.

Module IV
Technology (analytics) solutions and management of their implementation
in
organizations.

Module-V
Application of Big Data Analytics in Business Decision Making at
Strategic level, Cases.

224
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study Presentation,
Short Term Project, Class Participation): 50 marks
End-Sem Evaluation: 50 marks
Suggested Text Books:
Readings  Miller, T.W. (2018). Modeling Techniques in Predictive Analytics:
Business Problems and Solutions with R. Pearson FT Press.
 Siegel, E. (2015). Predictive analytics: The power to predict who
will click, buy, lie, or die. John Wiley & Sons.
Reference Books:
 Gareth, J., Witten, D., Hastie, T., & Tibshirani, R. (2015). An
Introduction to Statistical Learning with Applications in R. New
York: Springer.
 Marz, N., & Warren, J. (2018). Big Data: Principles and Best
Practices Of Scalable Real Time Data Systems. Dreamtech Co.

Facilitating the achievement of Course Intended Learning Outcomes

Module Course Intended Teaching and Learning

No. Learning Outcomes Activity Blooms Taxonomy Level
(CILO)

Frameworks of Models through

1 CILO1,2,4 unstructured problem. Small 2,5,3
cases, problem solving,
laboratory sessions

Frameworks of Models through

2 CILO1,2,4 unstructured problem. Small 2,5,3
cases, problem solving,
laboratory sessions

3 CILO2,3,4 Problem solving, Case study, 5,5,3

laboratory sessions
Frameworks of Models through
4 CILO2,3,4 unstructured problem. Problem 5,5,3
solving, laboratory sessions
5,3
5 CILO2,4,5 Problem solving, Case study,
laboratory sessions
Bloom’s Taxonomy:
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

225
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √ √
CILO 2 √ √ √
CILO 3 √ √ √ √
CILO 4 √ √
CILO 5 √ √ √ √
Total 5 4 5 3

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in
a socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Technology Innovation and New Product Development

Name

Course BM-O07
Code

Course 3
Credit

Objectives The objectives of the course are:

 to enable students to appreciate the role of technology, innovation
and new product management in both corporate and public sector.
 to equip students with an understanding of the concerns in the

226
 management of technological innovation and new product
development.
 to emphasize on strategic aspects of decision making involved in
technology choices, investment options, level of technology
absorption and the derived competitive advantages, particularly in
the Indian context.
 to analyse the marketing and production aspects of new products
and services

Course After the completion of the course, students will be able to

Intended
Learning CILO 1: understand the diversity of types of innovation, innovators and
Outcome innovation environment.
CILO2: understand a strategic perspective of the role of innovation and
the major tools that are used increasingly to assist innovation management.
CILO 3: understand the nature and extent of technological change and
potential roles of incremental and disruptive innovation in creating and
sustaining firm competitiveness
CILO 4: gain knowledge of management techniques of technological new
product development.
CILO 5: analyse feasibility and viability of new product development
both from a societal and a micro level perspective.
Pre- Basic knowledge of Operations Management and Marketing Management
Requisite
Course Module I
Outline Introduction, Understanding innovation, Levels and types of innovation,
Key drivers of innovation, Sources of innovation, and the relationship
between innovation and research and technology development.
Understanding creativity as a building block to innovation
Module II
Innovation Management, Framework for the management of innovation,
Public sector services innovation, Diffusion of Innovation Creating
Organizational innovative effectiveness
Module III
Strategic aspects of technology, Critical factors in managing technology
innovations, Critical issues/factors in choice of technology and Processes;
Indian context, Technology Portfolio
Module IV
Open Innovation, New technology transfer- Channels, Modes, levels and
various concerns involved, Absorption, Adaption and adoption of
Technology, Technology considerations in Lean environment
Module V
New product development and life cycle management, Understanding
Product platform strategy, Commercialization of core competencies,
Marketing new products and technologies

227
 Evaluation Continuous Evaluation (Quiz, Assignments, Case Study Presentation,
Short Term Project, Class Participation): 50 marks
End-Sem Evaluation: 50 marks
Suggested Text Books:
 Khalil, T. A. (Ed.). (2019). Technology management: Key to
Readings
competitiveness and wealth creation. New Delhi: Tata Mc-Graw
Hill.
 O’Sullivan, D., & Dooley, L. (2018). Applying Innovation. New
Delhi: Sage.
Reference Books:
 Kahn, K. B. (2018). New product planning. New Delhi: Response
Books.
 Trott, P. (2017). Innovation Management and New Product
Development. Pearson (5th edition).
 Kahn, K. B. (2016). The PDMA Handbook of new product
development. Wiley (3rd Edition).
 Schilling, M. A. (2015). Strategic Management of Technological
Innovation. McGraw-Hill Irwin (4th Ed).
 Christensen, C. M. (2018). The Innovator’s Dilemma. Collins
Business.

Facilitating the achievement of Course Intended Learning Outcomes

Module Course Intended Teaching and Learning

No. Learning Outcomes Activity Assessment Method Blooms Taxonomy Level
(CILO)
Quiz, Assignments, Minor
1 CILO1,2,4 2,5,3
project, Written-test
Theory and Quiz, Assignments, Minor
2 CILO1,2,4 2,5,3
concepts would be project, Written-test
introduced through Quiz, Assignments, Minor
lectures project, Written-test,
3 CILO2,3,4 5,5,3
Corporate caselets’
Corporate presentation
Examples and Quiz, Assignments, Minor
exercises with data project, Written-test ,
4 CILO2,3,4 sets for learning 5,5,3
Corporate caselets’
Techniques. presentation
Quiz, Assignments, Minor
Case method to 5,3
5 CILO2,4,5 project, Corporate
reinforce caselets’ presentation
conceptual Quiz, Assignments, Minor
6 CILO2,4,5 understanding project, Written-test , 5,3
Corporate caselets’

228
 presentation

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √ √

CILO 2 √ √ √
CILO 3 √ √ √ √
CILO 4 √ √

CILO 5 √ √
Total 5 3 5 2

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate

appropriate skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of
business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision
making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment,
PILO6. Develop sensitivity towards the important roles of leadership in managing business in
a socially responsible manner&
PILO7. Formulate and implement innovative and sustainable business interventions.

229
Course System Optimization and Management Science
Name

Course BM- O08

Code

Course 4
Credit

Semester

Objectives The objectives of the course are:

 To make the students understand some advanced concepts in the
areas of Operations Research/Management Science (OR/MS)
related to business decision making.

 To familiarize the students with uses of advanced analytical

methods in OR/MS to improve managerial decisions.

 To equip the students independently to solve data-driven business

problems using Mathematical and Optimization Techniques.

Course After the completion of the course, students will be able to

Intended
Learning CILO1 Learn the model building approach of OR/ MS for
Outcome formulation of
unstructured problems.
CILO2 Solve large and complex business problems using advanced
OR/MS tools
CILO3 Develop custom solutions for data-driven decision making
CILO4 Develop skills with advanced OR/MS tools using relevant
software packages like Excel, TORA and LINGO.

Pre- Basic knowledge of calculus, probability and statistics

Requisite
Course Module I
Outline Nonlinear Programming:

Model building, convex and concave functions, unconstrained problems,

Lagrange multiplier method, Kuhn-Tucker conditions, and Quadratic
programming problems.

Module II
Dynamic Programming:

230
 Basic concepts, formulating dynamic programming recursion, business
applications.

Module III
Stochastic Programming:

Model formulation, models with recourse, business applications.

Module IV
Multi-criteria Decision Making:

Analytical hierarchy process, Introduction of goal programming,

modelling and solution.

Module V
Theory of Games:

Modelling competitive decision problems using theory of games,

cooperative and non-cooperative games, Nash Equilibrium, games with
information asymmetry, stochastic games.

Module VI
Markov Processes:

Introduction to stochastic process, terminologies, Markov process,

transition probabilities, simple business applications.
Evaluation Continuous Evaluation (Quiz, Assignments, Presentation, Mini
Project, Laboratory work): 30 marks
End-Term Evaluation: 70 marks
Suggested Text Books:
Readings  Taha, Hamdy A. (2010). Operations Research, Pearson (9th ed.).
 Anderson, D., Sweeney, D.J., Williams, T.A., Camm, J.D. (2019). An
introduction to management science: quantitative approaches to
decision making (14th ed.). Cengage Learning.

Reference Books:
 Hillier, F., Lieberman, G.J. (2014). Introduction to operations
research (10th ed.).McGraw-Hill Education.
 Powell, S. G., Baker, K. R. (2017). Business analytics: The art of
modeling with spreadsheets. Wiley.

Facilitating the achievement of Course Intended Learning Outcomes

Module Course Intended Blooms Teaching and Learning Assessment Method

231
No. Learning Outcomes Taxonomy Activity
(CILO) Level

Frameworks of Models through Quiz, Assignments,

1 CILO1,2,4 2,3,3 unstructured problem, Small Hands-On test, Written-
cases, problem solving, test
laboratory sessions

Frameworks of Models through Quiz, Assignments,

2 CILO1,2,4 2,3,3 unstructured problem. Small Hands-On test, Written-
cases, problem solving, test
laboratory sessions

Frameworks of Models through Quiz, Assignments,

3 CILO1,2,4 2,3,3 unstructured problem, Problem Hands-On test, Written-
solving, Case study, laboratory test
sessions
Frameworks of Models through Quiz, Assignments,
4 CILO1-4 2,5,3,3 unstructured problem, Problem Hands-On test, Written-
solving, laboratory sessions test

2,3 Frameworks of Models through Quiz, Assignments,

5 CILO1,2
unstructured problem, Problem Written-test
solving, Case study

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes
Course Intended Learning Programme Intended Learning Outcomes (PILO)
Outcomes (CILO)
PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
PILO1

CILO 1 √ √ √

CILO 2 √ √ √

CILO 3 √ √ √ √

CILO 4 √ √

Total 4 1 4 3

Course Name Project Management

Course Code BM-O09

232
Course Credit 3

Course The objectives of the course are:

Objective
 To provide a suitable framework for gaining insight into the
process of preparation, appraisal, monitoring and control of a
project.
 To know the role project management techniques and how to
mobilize finance for domestic and international projects
Course After undergoing the course, a student will be able to:
Intended
Learning CILO1 understand the foundations of project preparation, planning
Outcome and management
CILO2 understand the history, approaches, framework and
processes of projects
CILO3 Understand the project appraisal techniques
CILO4 Understand the project financing and implementation

Pre-Requisite Basic knowledge in Business

Course Module I
Outline Project Preparation:
Meaning and importance of Project, Types of project, Project life
cycle, Project planning & implementation, Management action,
Investment returns, Corporate strategy, Objectives of Project
Planning, monitoring and control of investment projects.
Identification of investment opportunities, Pre-feasibility Studies,
Technical feasibility, estimation of costs, demand analysis and
commercial viability, risk analysis, collaboration arrangements.
Planning overview strategy and resource allocation generation and
screening of project ideas, financial planning, Estimation of fund
requirements, sources of funds, Loan syndication for the projects.
Tax considerations in project preparation and the legal aspects,
Project management tools, process, plans and project planning tips,
Balanced scorecard, design project management; Project
Management Templates

Module II
Project Planning:
History of project management, Project management approaches:
Traditional Approach, Critical Chain Project Management, Extreme
Project Management, Event Chain Methodology; Process-based
management; Project development stages; Project control systems;
Project Management Framework; International Project Management
Standards; Project Planning Strategies and Tools; Project
Management Frameworks; Project Phases and Milestones; Project
Goals; Project Processes.

233
 Module III
Project Appraisal:
Project Appraisal: Business criterion of growth, liquidity and
profitability, social cost benefit analysis in public and private
sectors, investment criterion and choice of techniques: Estimation of
shadow prices and social discount rate. Financial evaluation: Project
rating index; Time Value of Money; Investment Criteria; Project
Cash Flows; Cost of Capital; Project Risk Analysis; Project Rate of
Return; Special Decisions Situations. Mathematically modelling for
multiple projects: Mathematical techniques for project evaluation;
Network technique for project management; Multiple projects and
constraints Project Appraisal for financial institution; Preparation of
project report.

Module IV
Project Financing and Implementation:
Judgmental, Behavioural, Strategic and organizational
Considerations; Financing of Project: Raising finance in domestic
market and international market; Infrastructure financing; Tax
planning while financing for projects; Implementation. Network
Techniques, Project Review and Administrative aspects.
Contemporary issues in project appraisal: Project evaluation in non-
profit sector; mergers and acquisitions;

Module V
Project organisation & conflict management:
Formal organisation structure, organisation design, types of project
organizations. Conflict: origin & consequences, managing conflict,
team methods for resolving conflict.

Evaluation Continuous Evaluation (Quiz, Assignment, Presentation): 50 marks

End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Chandra, P. (2017). Projects: Planning Analysis, Selection,
Financing, Implementation and Review, McGraw Hill.
 Nicholas, J. M.. (2012) Project Management for Business and
Technology - Principles and Practice, Pearson Education.

Reference Books:
 Clifford, F. G., & Larson, E. W. (2021). Project management the
managerial process with MS Project (8th ed.), McGraw-Hill.

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  Mantel, S. J., Meredith, J. R., Shafer, S. M., & Sutton, M. M.
(2017). Project management in practice, John Wiley & Sons.
 Shenhar, A. J., & Dvir, D. (2007). Reinventing Project
Management: The Diamond Approach to Successful Growth and
Innovation, Harvard Business School Publishing
 Gray, C, F, Larson, E, W & Desai, G. V.(2017). Project
Management, Mc Graw Hill Education

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Activity Assessment Bloom’s

No. Learning Outcomes Method Taxonomy
(CILO) Level

1. CILO1 Lecture and discussion through small Quiz 2

cases
2. CILO2 Lecture and discussion Assignment 2

3. CILO3 Lecture & Problem discussion Presentation 4

4. CILO4 Lecture, & case studies Assignment 4

5. CILO4 Lecture Presentation 2

Bloom’s Taxonomy:

Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

Course Intended Programme Intended Learning Outcomes (PILO)

Learning Outcomes
(CILO)

PILO1 PILO2 PILO3 PILO4 PILO5 PILO6 PILO7

CILO 1 √

CILO 2 √

CILO 3 √

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CILO 4 √ √

Total 4 1

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

Course Name World Class Manufacturing

Course Code BM-O10

Course Credit 3

Course The objectives of the course are:

Objective
 To make the students to gain an insight into international
manufacturing practices..
 To conceptualise the multidimensional aspects of operations &
services in the global platform.
 To analyse the global operation tools & techniques and equip
Indian companies with Quality and Performance parameters.
 To familiarize with Global Supply Chain Management
practices and understand the international transportation
processes and regulations.

Course After undergoing the course, a student will be able:

Intended
Learning CILO1 To analyse and benchmark global companies for
Outcome manufacturing excellence.
CILO2 To analyse & evaluate the different philosophies of
Manufacturing as well as Services in countries like China, Japan,
South Korea and Germany to develop global products.

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 CILO3 To develop strategies for global benchmarking for market
competitiveness
CILO4 To apply global Quality Systems & Practices to align Indian
companies with innovative product development and align with
international customer needs and delivery agility.
CILO5 To create integrated strategic plan for technology enabled
Global Supply Chain by appropriate application of manufacturing and
information technology to deliver customer as well as promoter
satisfaction.

Pre-Requisite Operation Management, Quality System Management, Supply Chain

Management, Data Analytics using AI, Distribution Management,
export & Import Regulations & Procedures, Freight Forwarding.
Course Module I
Outline Introduction
World class manufacturing strategy to build in agility, flexibility and
selecting appropriate process design & right process for the designed
product.
Module II
Performance Parameter Design
Exposure to the best practices of leading manufacturing countries and
companies to develop resilient process strategy.
Module III
Location, Capacity & Planning
Analysis of international as well Indian market to locate plants in right
place, implement right process to handle variety with volume and
develop AI & IoT based planning process to meet different market
demands.

Module IV
Quality Management
Evaluate the quality and product standards and specification of global
customers and develop an integrated quality management system of
world standard.

Module V
Supply Chain Management
Ability to scan global best suppliers and ensure best quality raw
material & parts at lowest landed price. Global Outsourcing techniques
& decision making. Transportation, logistic & warehousing for
international purchase and global distribution channel Developing
integrated SCM network

Module VI
Service Operation Management
Customer support, post-sales and service, Unique customer support
strategies and world class alignment with marketing.

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 Evaluation Continuous Evaluation (Presentation, Assignments, Case Study,
Short Term Project): 50 marks
End-Sem Evaluation : 50 marks

Suggested Text Books:

Readings:  Hall, R. (1987). Attaining Manufacturing Excellence. Dow-
Jones Irwin. Edition 9.
 Dornier, P.P., Ernst, R., Fender, M., & Kouvelis, P. (2002).
Global Operations and Logistics; Text and Cases. John Wiley
& Sons. Edition 6
 Burt D. Dobler, & Starling, S. (2006). World Class Supply
Management. New Delhi: Tata McGraw-Hill. Edition 4
Reference Books
 Total Quality Management – Besterfields – Pearson. Edition 5
 Evans, J.R., & Collier, D.A. (2007).Operations Management:
An Integrated Goods and Services Approach, Cengage.
Edition 6
 Womack, J. P., & Jones, D. T. (2003). Lean Thinking: Banish
Waste and Creating Wealth in your Organization. UK: Simon
& Schuster. Edition 7

Facilitating the achievement of Course Learning Outcomes

Module Course Intended Teaching and Learning Assessment Method Bloom’s

No. Learning Outcomes Activity Taxonomy
(CILO) Level
1. CILO1 Lecture, discussion & Individual Presentation 3
presentation
2. CILO2 Case discussion & Class Group Case 4
Room Presentation. Presentation
3. CILO3 Lecture, Case analysis. Analytical 4
Presentations
4. CILO4 Project & Related Project report 5
Discussion
5. CILO5 Project & Related Project Presentation 5
discussion

Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating

Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning Outcomes

238
Course Intended Learning Outcomes (CILO) Programme Intended Learning Outcomes (PILO)

PILO1

PILO2

PILO3

PILO4

PILO5

PILO6

PILO7
CILO 1 √ √ √

CILO 2 √ √ √ √

CILO 3 √ √ √ √ √

CILO 4 √ √ √ √ √

CILO 5 √ √ √ √ √

Total 2 3 5 3 2 2 4

Programme Outcome:
On successful completion of the programme students will be able to:

PILO1. Apply knowledge of management theories and practices as well as demonstrate appropriate
skills and attitude for solving business problems;
PILO2. Understand and communicate economic, social, legal, ethical and global aspects of business;
PILO3. Conduct research and use analytical & critical thinking skills for data-based decision making;
PILO4. Develop self and others effectively in a team environment for the achievement of
organisational goals;
PILO5. Communicate effectively in business environment;
PILO6. Develop sensitivity towards the important roles of leadership in managing business in a
socially responsible manner &
PILO7. Formulate and implement innovative and sustainable business interventions.

239
 5.5 BANKING TECHNOLOGY (In draft stage)

BANKING TECHNOLOGY
BM-B01 Banking Principles and Practice
BM-B02 Artificial Intelligence and Banking Functions
BM-B03 Digital Customer Management System
BM-B04 Payment System and UPI
BM-B05 Big Data Analysis
BM-B06 Distributed Ledger Technology & BlockChain
BM-B07 Financial Product & Services
BM-B08 Financial Institutions & Markets
BM-B09 Modelling and Design Lab
BM-B10 Chatbots and Robotic Process Automation

240