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Business Analytics Syllb

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13 views3 pages

Business Analytics Syllb

Uploaded by

arkajeet.dhar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Sub Committee for Curriculum Development

IT Management Specialization

Format to submit syllabus

Course Name: Business Analytics

(UG/PG): PG

Number of Credits: 2

Level: 5
Learning Objective(s):
The increasing availability of data in the current information society has led to the need for valid
tools for its modelling and analysis. Data mining and other statistical methods are the appropriate
tools to extract knowledge by analyzing data. Students should be able to understand the nature of
data, especially business-related data, and apply the tools to extract information or knowledge from
the data. This information can be used for various business objectives like for cross-selling or up-
selling, understanding ideal customer for targeted marketing.

Pedagogy: Business Analytics concept understanding, discussion, application using analytics tool to
solve business analytics problem with case studies & examples.

Pre-learning:
Quantitative Techniques

Academic Year 2013-14 Page 1 of 2


S.No. Topic Hours
Business Analytics (BA) Overview - Definition, Need, Its Application,
1 Complexity Gradient, Role of Business Analytics in creating business 1.5
benefits, How business analytics meets enterprise operation
BA Approach - Strategy and Planning, Methodology, Architecture, Frame-
2 1.5
work
BA Technology Enabler – Operational Data Store (ODS), Dimensional
Modeling Concepts and terminology, Dimensional Model Design
3 Techniques, Dimensional Modeling Process, Datawarehouse, Datamart 4
Multidimensional data model, data warehouse implementation issues
relevant to businesses Data warehousing / Talend
BA Technology Enabler – On Line Analytical Processing (OLAP) versus
4 2
Online Transaction Processing (OLTP) Data warehousing/Talend
BA Technology Enabler – Data mining, Data Preprocessing: Why
preprocessing is necessary? How can businesses manage the data so that
5 4
it can be processed better? Text mining, Mining Model Algorithms -
Decision Trees Data mining & text analytics
BA Technology Enabler – Frequent pattern mining:
Association rules, market basket analysis with a detailed case study
6 4
showing the use of analysis is business scenario.
Analytics Tool: Weka/ other relevant tool Pattern Recognition
BA Technology Enabler – Clustering:
7 Clustering algorithms with a detailed case study 2
Analytics Tool: Weka/ other relevant tool Clustering
BA Technology Enabler – Time Series Analysis, Predictive data mining:
Classification algorithms, prediction using classification techniques,
8 predictive and prescriptive analytics, accuracy of the models, application 4
of models in real life scenario; Analytics Tool: Weka/ other relevant
tool
9 Role of Business Analytics in Big Data 1.5
Business Analytics - Roles and Responsibility - System Integrator
10 1.5
Perspective, Tool Vendor Perspective and Customer Perspective
BA Tools - Features, Dashboards, KPIs, Scorecards, Forecast,
11 2
Measurement Framework
BA Best Practices - Lessons learnt, optimization viewpoint, BA Trends - 4
12 dimensions (organize, measure, impact, innovate), advanced analytics, 2
social intelligence
Course Outline

Books Recommended
1. Data Mining: Concepts and Techniques, Jiawei Han and Micheline Kamber, Second
Edition, The Morgan Kaufmann Series in Data Management Systems, Jim Gray, Series
Editor
2. Morgan Kaufmann Publishers, March 2006. ISBN 1-55860-901-6

3. Applied Data Mining, Statistical Methods for Business and Industry,


Paolo Giudici, Wiley, 2003, ISBN 0-470-84679-8

4. Business Intelligence: Making Better Decisions Faster, Elizabeth Vitt, Michael Luckevich,
Stacia Misner, Microsoft Press, 2002, ISBN 0-7356-1627-2
5. Business Intelligence Practices, Technology and Management, Rajiv Sabherwal and Irma
Becerra-Fernandez, John Wiley and Sons 2011
Academic Year 2013-14 Page 2 of 2
6. Successful Business Intelligence - Cindi Howson, McGraw Hill

7. Business Intelligence RoadMap – Larissa T. Moss and Shaku Atre, Addison-Wesley

8. Dimensional Modeling: In a Business Intelligence Environment - Chuck Ballard, Daniel


M. Farrell, Amit Gupta, Carlos Mazuela, Stanislav Vohnik

9. IBM RedBooks - www.IBM.com/redbooks

Reference Reading
Data Mining: Practical Machine Learning Tools and Techniques,
Second Edition, Ian H. Witten and Eibe Frank, Morgan Kaufmann, 2005, ISBN 0-12-088407-0

Suggested Evaluation Methods:


Presentation
Take home assignments/case study
Group Based Implementation of Business Case Study using Prominent
Computing Tools (Internal)
Quizzes (Self Study) (Internal)
Projects/practical application using tool
Midterm examination (Internal)
End term examination (External)

Parallel/Similar courses the existing curriculum:


S.No. Name of the course Institute where it was offered

Name of
Member
Designation

Org. / Inst.

Signature

Name of the Expert: Biswajit Mahapatra

Signature:

Date:3/8/2013

Academic Year 2013-14 Page 3 of 2

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