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Case Study NIKE

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Muhammad Bilal Shiekh
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16 views3 pages

Case Study NIKE

Uploaded by

Muhammad Bilal Shiekh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SWOT ANALYSIS.

Nike is great at making products that are both stylish and functional, which makes them popular
among athletes and non-athletes alike. Let's break down their strengths, weaknesses,
opportunities, and threats:

Strengths.
● Nike Possesses Strong Brand Equity
● The Brand Enjoys an Enormous Market Share
● Low-Cost Manufacturing Is a Key Part of Its Business Strategy
● Innovative Marketing
● Iconic Celebrity Endorsements
● A Range of Successful Side Brands
● Getting Rid of Retailers
● Impressive R&D Department
● A Successful E-commerce Platform
● The Company Enjoys a High Market Valuation

Weaknesses.
● Controversial Labor Practices
● The Brand Is Over-dependent on the U.S. Market
● Worrying Financial Indicators
● Unfavorable Relationship With Retailers
● Their Revenue Stream Is Over-dependent on Their Line of Footwear
● The Company Is Slowly Cultivating the Image of a Luxury Brand
● Reduced Quality Control

Opportunities.
● Investing in New Markets
● Increasing Their Product Range
● Tapping Into the Future
● Introducing Anti-counterfeiting Technology and Methods
● Investing in Sustainability

Threats.
● Counterfeit Nike Products
● Competition From Other Sports Brands
● High Profile Patent Disputes
● International Trade Tensions
● Animal Abuse Scandal
● Its Competitors Are Investing More Heavily in Advertising

Q1. How does Nike balance its premium brand image with the need for affordability?
Nike keeps its image as a high-end brand while making sure some products are affordable in a
few ways:

1. Different Products: Nike sells a wide range of products at different prices. They have
expensive items, but also cheaper ones, like their Nike Essentials line, which makes it possible
for more people to buy their products.

2. Sales and Discounts: Nike often offers sales and special deals. They also have outlet stores
where you can buy products at lower prices, making it easier for more customers to afford their
items.

3. Special Collaborations: Nike works with famous designers and celebrities to create special,
limited- edition products. These products can be expensive, but they also make simpler versions
that are more affordable for regular customers.

Q2. In what ways can smaller businesses emulate Nike’s marketing strategies?

There are many productive and innovative marketing strategies used by Nike through which
smaller brands can learn and grow.

Basic goals.
● Prioritize Innovation
● Prioritize customer interest
● Social Media
● Target Audience Segmentation
● Story Telling

Ways to Grow like Nike.


● Analyzing the needs of your audience.
● Analyzing the best way to reach your audience.
● Making compelling content that defines the audience's needs.

Marketing Strategies.

1.Brand Positioning.
● “Just do it”
● Motivation
● Performances
● Empowerment
2.Target Market.
● Athletes
● Millennials, Gen-z
● Health conscious
3.Digital Transformation.
● E-commerce
● DTC strategy
4.Social Media Campaigns.
● “You can’t stop us”
● Nike Training Club
5.Celebrity Endorsement/Influence Marketing.
● Michael Jordan
● Ronaldo
● Serena Williams
6.Sustainability Campaigns.
● The move to zero campaigns.

Q3. What are the risks of relying heavily on celebrity endorsements?

● High Costs
● Reputation Risk
● Over-dependence
● Short-Term Impact
● Brand Mismatch

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