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Project Guidelines

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32 views4 pages

Project Guidelines

Uploaded by

artbyhussam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Guidelines

Project Title

Creating a Short-Form Video Campaign for [Your Brand/Business Name] using any one
emerging trend:

Project Objective

To design and execute a short-form video marketing campaign to increase brand awareness and
engagement on social media.

Steps to Execute the Project

1. Define Your Goals

 Identify specific objectives (e.g., increase followers by 20%, boost engagement by 30%,
drive traffic to your website).
 Determine your target audience (age, interests, platforms they use).

2. Choose Your Platform

 Select a platform for your campaign (TikTok, Instagram Reels, or YouTube Shorts).
 Research the platform's audience and best practices for video content.

3. Develop a Content Strategy

 Brainstorm video ideas that align with your brand and audience interests. Consider
formats such as:
o Tutorials or how-to videos
o Behind-the-scenes content
o User-generated content (encouraging customers to share their experiences)
o Challenges or trends relevant to your niche
 Plan a content calendar outlining what videos you will create and when you will post
them.

4. Create Video Content

 Use tools like Canva, InShot, or TikTok's built-in features to create your videos.
 Keep videos short, engaging, and visually appealing (under 60 seconds).
 Incorporate trending music, effects, and hashtags to increase visibility.
 Ensure you have a strong call to action (e.g., follow us, visit our website, and participate
in a challenge).
5. Launch Your Campaign

 Schedule your posts according to the best times for your chosen platform.
 Monitor engagement and be responsive to comments and shares.

6. Promote Your Videos

 Share your videos on other social media platforms and encourage your followers to
engage.
 Consider collaborating with influencers or other brands to reach a wider audience.

7. Analyze Performance

 Use analytics tools provided by the platform to track key metrics (views, likes, shares,
comments, follower growth).
 Compare the performance of different video types to understand what resonates best with
your audience.

8. Gather Feedback

 Conduct a survey or ask for direct feedback from your audience regarding the content.
 Analyze comments and interactions to gather qualitative data on audience preferences.

9. Report Your Findings

 Compile a report summarizing the campaign objectives, content created, metrics, and
overall performance.
 Include insights on what worked, what didn’t, and recommendations for future
campaigns.

Additional Considerations

 Budget: If applicable, allocate a budget for paid promotions to enhance reach.


 Legal Considerations: Ensure you have the right to use music, visuals, and other content
in your videos.
 Iterate: Based on your analysis, iterate on your content strategy for future campaigns.

Presentation

 Create a presentation to showcase your project, including:


o Goals and objectives
o Content strategy and examples of videos created
o Performance metrics and analysis
o Key takeaways and recommendations
Project Report and Presentation Rubric (30 Marks)

Criteria Excellent Good (4) Satisfact Needs Unsatisfact Mar


(5) ory (3) Improvem ory (1) ks
ent (2)
Content Comprehens Good Basic Minimal Topic not /5
Quality ive coverage coverage of coverage coverage; covered; no
of topic; topic; clear of topic; objectives clear
clear objectives; objectives unclear; objectives or
objectives; some somewhat little analysis.
insightful analysis and clear; analysis.
analysis and findings limited
findings. present. analysis.
Organizat Well- Generally Some Poorly No /5
ion structured; well- structure; structured; organization
logical flow; structured; occasiona difficult to ; chaotic
each section minor issues l follow; presentation.
clearly in flow; confusion sections
defined and sections in flow; poorly
transitions mostly clear. sections defined.
smooth. not
always
clear.
Creativity Highly Some Limited Minimal No /5
original originality; originalit creativity; creativity;
ideas; solid ideas; y; few lack of fails to
innovative generally new engaging engage
approach to engages ideas; content. audience.
video audience. engages
content; audience
engages somewhat
audience .
effectively.
Analysis Thorough Good Basic Minimal No analysis /5
of Metrics analysis of analysis of analysis; analysis; of metrics;
performance metrics; conclusio conclusions no
metrics; some ns drawn unclear or conclusions
insightful conclusions are unsupporte drawn.
conclusions are evident. limited. d.
drawn from
data.
Presentati Confident Good Adequate Poor No effort to /5
on Skills delivery; delivery; delivery; delivery; engage;
engaging mostly clear unclear at hard to unclear
and clear communicat times; understand; communicat
communicat ion; some minimal little ion.
ion; strong eye contact. eye engagemen
eye contact contact. t with
and body audience.
language.
Visual Highly Good use of Basic Minimal No visuals /5
Aids effective use visuals; visuals; visuals; used;
of visuals; generally some does not detracts
enhances supports the relevance enhance from
understandin content. to understandi understandin
g of content content. ng. g.
significantly
.

Total Marks: /30

Guidelines for Scoring

 Excellent (5): Outstanding performance, exceeds expectations.


 Good (4): Solid performance, meets expectations with minor issues.
 Satisfactory (3): Adequate performance, meets some expectations but needs
improvement.
 Needs Improvement (2): Below average performance, many issues present.
 Unsatisfactory (1): Poor performance, does not meet expectations.

Final Notes

Make sure to communicate clearly with your audience, and utilize visuals effectively to support
your findings. Good luck with your project!

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