SUBJECT: MEDLIT WEEK: 3 TOPIC: THE EVOLUTION of traditional to NEW MEDIA …………………………………………………………………………………………………………………………………………………………………………………………… OBJECTIVES: At the end of the lesson, the learners should able to: 1. Identify the devices used by people to communicate in the different ages. 2. Examine the technology or resources available during the prehistoric age, Industrial age, the electronic age, and the new or digital age. 3. Investigate the advantages and disadvantages of new media. LESSON PROPER: The EVOLUTION of traditional to NEW MEDIA The EVOLUTION of traditional to NEW MEDIA There are four ages of media show the different and improvement of media since which is when people are improving. In this timeline the evolution of media include how media is used during the Pre-historic age, Industrial age, Information age, and Electronic age. PREHISTORIC AGE (1500 BC- 1500 AD) The period of human activity between the use of the first stone tools 3.3 million years ago and the invention of writing systems, the earliest of which appeared 5300 years ago. Technology that predates recorded history. History is the study of the past using written records; it is also the record itself. Anything prior to the first written accounts of history is prehistoric (Before history), including earlier technologies. About 2.5 million years before writing was developed, technology began with the earliest Hominids that used stone tools, which they may have used to start fires, hunt, cut food, and bury their dead. People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Examples: Papyrus in Egypt (2500 BC), Acta Diurna in Rome (130 BC), Dibao in China (2nd Century) , Codex in the Mayan region (5th Century),Printing press using wood blocks (220 AD)
Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC)
INDUSTRIAL AGE (1700s-1930s) The Industrial Age is a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machines such as the power loom and the steam engine, and by the concentration of industry in large establishment. People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). Examples: Printing press for mass production (19thcentury), Newspaper- The London Gazette (1640),Typewriter (1800),Telephone (1876), Motion picture photography/projection(1890),Commercial motion pictures (1913),Motion picture with sound (1926),Telegraph, Punch cards.
TYPEWRITTER
NEWSPAPER ELECTRONIC AGE (1930s- 1980s) The Electronic age is the invention of the transistor ushered in the electronic age. People harnessed the power of transistor that led to the transistor communication became more efficient. Examples: Transistor Radio, Television (1941), Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951), Mainframe computers - i.e. IBM 704(1960), Personal computers - i.e. Hewlett-Packard 9100A (1968), Apple 1 (1976), OHP, LCD projectors
TRANSISTOR RADIO
MAINFRAME COMPUTERS
TELEVISION
DIGITAL AGE (1900s- 2000s)
Digital Age or Information Age is a period in human history characterized by the shift from traditional industry that the industrial Revolution brought through industrialization, to an economy based on information computerization. The internet paved the way advance the used of microelectronics with the invention of personal computers, devices wearable technology. Moreover, voice, image, sounds, and data are digitalized. We are now living in the information age. EXAMPLE S: Web browsers: Mosaic (1993), Internet Explorer (1995), Blogs: BlogSpot (1999), Live Journal (1999), Word press (2003), Social networks: Friendster (2002), Multiply (2003), Facebook (2004), Micro blogs: Twitter (2006),Tumblr (2007),Video: YouTube (2005), Augmented Reality / Virtual Reality, Video chat: Skype (2003), Google Hangouts (2013), Search Engines: Google (1996), Yahoo
(1995), Portable computers- laptops (1980), net books (2008), tablets (1993), Smart phones, Wearable technology, Cloud and Big Data
Reference: Curriculum Guide/https://www.sutori.com/story/the evolution of traditional media
2.MIL 2. The Evolution of Traditional To New Media Part 1 Traditional vs. New Media Technological Vs Cultural Determinism and Normative Theories of The Press
