PR O M OTI O N S 2 0 S
Assignment – social media as a Form of Promotion
Answer the following review questions in complete sentences and in your own notebooks basing
your answers on the information provided on pages 254-256.
1. State what exactly social media refers to.
Websites and apps that allow people to connect to each other via text, posting and sharing
content.
2. How is social media different from other forms of media?
Allows for interaction between people
3. List the four stages of the writing process for social media.
Prewriting- inform, remind, persuade, instruct, writing, post writing, and publishing
4. Name three or four of the possible goals of communicating in social media.
Build a brand for a business
Manage reputation of business
Deliver customer service
5. What is next, after establishing the goal of your social media message? What comes after
that, and how is it accomplished?
The subject area on which you will be writing must be defined
The next step is to analyze the audience
6. Identify one important point for writers of social media to remember about posting.
Must be posted when relevant
7. Comment on the style of writing that is used in the writing stage of social media, and
briefly explain why it is preferred.
- Use active voice
- No jargon or slang
- Short and sweet
- Headlines and bullet points
8. Briefly explain what it means to “consider the needs of the audience.”
Make it feel like they (the consumer) feel that they will be benefited from product or
services
9. Define “keywords” and “SEO”.
Strategic keywords
SEO- search engine optimization
10. What suggestions are given about closing or ending the message? Also, state why
proofreading is important here.
close with a call to action by inviting them to comment or respond
Keep message short and proofread the message such as text date, time and URLs
Tips for sharing content
- Don’t be afraid to get personal
- Showcase real people, like customer sand your team
- Make content relatable
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