A Comprehensive

Guide to Finding
Freelance
Copywriting
Clients on
LinkedIn

paidcopywriter.com
Fellow
freelancer—is
this you?
You probably fall into one of two
categories.

Either you’re new to freelancing and

just want to know where to start.

Or, you’re currently a freelancer who

just needs more clients so you can
begin making the income you want.
Here's what you'll learn by the end of
this guide:
How to set yourself up Optimizing your LinkedIn
BEFORE cold pitching profile for freelance opporunities
Properly positioning yourself with How to properly set up your
your niche, website, and portfolio is LinkedIn profile so that clients
critical before you begin reaching respond. Plus, how you can make
out to clients for writing sure you appear in search results so
opportunities. potential clients can reach out to
you!

How to navigate LinkedIn to How to see ensure results

25

20

15

cold pitch
10

from cold pitching

5

0
Item 1 Item 2 Item 3 Item 4 Item 5

A step-by-step tutorial on how to How to set goals and stay consistent

navigate the LinkedIn platform so so you can see results from your
you can start cold pitching! cold pitching efforts.
But first...

Here's my story.

Not long ago, I too was

struggling to start my
freelance business and
land clients...
I wasn't a writer... Even though I majored in English in college, I
went out and got a “real job” as a technology
sales rep.

Maybe other people could pursue their passions,

but I had bills and student loans to pay.

Despite making a six-figure salary by age 27, I

was miserable as a sales person. Being in the
high-pressure, male-dominated field of tech sales
left me feeling burnt out and trapped.

While I was making good money (which I

desperately needed) I still could never shake this
desire of wanting to feel passionate and engaged
in my career.

Eventually, my job became so toxic that I quit

with no backup plan. For a few months, I lived off
of unemployment checks and some savings.

But then...
When searching for “work from home writing jobs,” I discovered
freelance copywriting, a career that didn't require an office, a
boss, or any uncomfortable interactions.

Listening to other copywriters' stories, I realized that it was

possible for me too if I could just get my foot in the door.

While I didn't have writing experience, I knew the basics of sales

and how to manage clients.

I landed my first high-paying client in less than 30 days using

the tips I share with you. I began making a full-time income in
less than 4 months!
Don't listen to the naysayers...
I wish I'd had the roadmap I teach now when I was first starting out.
I would have saved myself hundreds of hours on Google, feeling
intimidated by established copywriters.

Maybe I'm not a digital nomad working on my laptop at a beach

while backpacking through Thailand. But I do work from home, with
my dog at my feet, on my schedule, and without a boss.

I wouldn't be where I am today making a full-time living as a

freelance copywriter if I had listened to the elitist writers on the
internet who made it sound so hard and exclusive.

I don't claim my strategies will make you a six-figure copywriter with

a Lamborgini who casually travels the world.

The truth is, freelancing is just like any other profession that requires
hard work, dedication, and persistence.

There are no silver bullets, just taking action and listening to the
right advice.
 Before you begin
cold pitching...
You might be anxious to hop on LinkedIn and start
cold pitching your dream clients (especially if
you've already downloaded my cold pitch
templates!) but I urge you to take a step back and
form a plan.

That's what this guide is for, to help you create that

plan.

First thing’s first: you have to figure out a few key

things about YOU as a writer and what you can
offer to your clients before you begin messaging
them.

Without taking these foundational steps, you will

not see success with cold pitching.
Download, print, or just
keep this checklist
handy.

Let’s dive deeper into

these checklist items...
1. Choosing your freelance copywriting niche
The most common mistake freelancers make in the
beginning is not choosing a writing niche.

Most new writers are afraid to "box themselves in."

They're afraid they're limiting their opportunities or they
fear getting bored of writing the same thing over and
over again.

Despite the myths thrown around in copywriting

communities online, choosing a niche does not limit
your opportunities.

Finding a niche gives you direction and a clear path

because you'll finally know:

Who to reach out to with your cold pitch

What to say in your cold pitch that will capture
clients’ attention and get them to respond
How to create a website and LinkedIn profile that
speaks directly to your ideal client
2. Create your writing portfolio
Other than choosing a niche, creating a writing portfolio keeps
freelancers so stuck!

If you’re feeling stuck at this stage, I have good news: if you don’t have
a portfolio yet (meaning no one has published you) you can create it
yourself!

To create a portfolio from scratch, write them “on spec,” meaning

you’ll write them first and then submit them.

Just follow this 3 step process:

1. Write on spec
2. Host your work on your own site using a free clippings.me page
3. Pitch clients and agree to two pieces of unpaid work

*Your portfolio pieces must align with your niche! Unfortunately, even
if you’ve been published before in a totally separate niche, it won’t
mean much to clients unless it proves that you can write in their
industry.

For a full breakdown on how to execute these 3 steps, click here!

3. Create your own website with a purchased domain

Why having your own writer's website is critical:

You're not just a freelancer, you're a business. Businesses

have websites.

To present yourself professionally.

Clients use the information on your website to determine if

you're the right fit.

It took about a week for me to build my site. I went with cheap

web hosting through Bluehost and an easy drag-and-drop site
builder, Weebly.
4. Set your yearly income goal
The most overlooked step in a freelancer’s journey is setting an income goal.

I know - you’re just not sure of how much you’ll make, and guessing can be really
hard.

Freelancing (especially in the beginning) comes with a ton of unknowns.

But think of it this way: as a freelancer (also known as a 1099 worker) the IRS
requires you to estimate your earnings so that you can pay your quarterly taxes.

In other words, making an educated guess about your income is something you
need to do for your business anyway.

Perhaps even more importantly, we can't achieve goals we never set in the first
place.

$5,000 per month was my goal when I started and I’ve seen many other writers
start with this goal as well. While it will require you to stretch beyond your comfort
zone, it’s also highly attainable.

Do this: set your yearly income goal and then work backwards...

See how many clients you’d have to take per month to make 5k per month. This
will help you set your rates, avoid low-paying clients, and structure your retainers
that ensure you reach your financial goal.
5. Optimize your LinkedIn profile for freelance writing opportunities

Click here for examples of

each section of a LinkedIn
profile done right by other
freelancers
How to properly set up your LinkedIn profile
Below are links to examples of
writers with freelance-optimized
LinkedIn profiles

*I do not know these writers, just found them

in a search.

Me!
Ellen
Aarushi
Jessica
Heather
Step-by-step
instructions for
messaging clients
on LinkedIn
My process for finding and
pitching clients.
Find and pitch clients
step 1:
Build a list of your ideal
companies/clients using a google
search.

It’s important to create this list

first instead of messaging clients
one by one.

Working off of a list allows you to

pitch multiple clients much more
quickly.

I hate spreadsheets but they

come in handy for creating lists.

Google sheets is a free tool that

will help you stay organized and
allow you to keep track of who
you've already reached out to.
Find and pitch clients Once you're in the company profile page, click the
"People" tab

step 2:
Once you have your list, enter the company name into
the LinkedIn search bar

Enter the title of your ideal client into the keyword

bar

For a quick tutorial on searching for clients, click here

*The title of the person who hires you will most likely be
"content marketer" especially for B2B. But, it all depends on
your niche and the size of the company. The titles could also be
CEO, CMO, editorial, or some other title
Staying consistent and
seeing results...
When you send a set amount of cold pitches to
ideal clients, a percentage of those messages
(when they’re done correctly) will convert to a
certain amount of client calls.

Then, a percentage of those client call meetings

will turn into paid writing opportunities.

In other words?

More cold pitches = more client calls = more paid

writing opportunities.
 Here’s how you form a
consistent plan for cold
pitching:

Step 1: Identify the job titles of who

you’re going to reach out to.

Step 2: Set a goal of how many cold

pitches you’re going to send per week.

Step 3: Post your weekly goal

somewhere you can see it so you stay
accountable!

Remember, without consistency, you

won’t get results.
Want step-by-step guidance and coaching
on how to use LinkedIn to land high paying
writing clients?

Click here to reserve your course spot now and be the first
to know when doors open!
LET'S CONNECT :)
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