ODL MBA

MASTER OF BUSINESS ADMINISTRATION –

DATA SCIENCE
 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-7

SYLLABUS OF PROGRAMME 8-52

2
 INTRODUCTION
If not the real world, the classes of MBA are simulated as real world, making the learning close
to reality. Wide range of emerging specialization areas are on offer.
Programme Outcomes
Program outcomes are narrower statements that describe what students are expected to know
and be able to do by the time of graduation. These relate to the skills, knowledge and behaviours
that students acquire in their matriculation through the program
1. Decision Making: Developing responsiveness to contextual social issues and exploring
solutions, understanding business ethics and resolving ethical dilemmas
2. Problem Solving: Apply analytical decision-making skills and solve problems using
cross functional information and research tools
3. Global Outlook: Demonstrate a global outlook with the ability to identify aspects of the
global business and Cross-Cultural Understanding
4. Domain Knowledge: Leveraging domain knowledge for organizing information,
analysis and exploring business opportunities
5. Communication: Exercise effective written and oral communication skills for different
business situations
6. Leadership: Demonstrate proactive leadership and build effective teams.
7. Entrepreneurship: Evaluate and execute ideas for entrepreneurship
8. ICT usage: Leverage Technology for organizing information, analysis and research

PROGRAMME SPECIFIC OUTCOMES

1. PSO1: Application of management concepts and research tools to understand ever
changing laws, policies and competition in world of business.
2. PSO2: Synthesize knowledge of different functional areas to take decisions that provide
competitive edge and enable efficient execution of projects.

SALIENT FEATURES
Internationally Accredited: Accredited by Accreditation Council for Business Schools and
Program (ACBSP).
Entrepreneurship: Entrepreneurship projects are integral part of curriculum and help
establish themselves as successful entrepreneurs.
Professional Enhancement: In addition to core curricula, course offers subjects like
communication, analytical and soft skills to enhance personality and employability.
Contemporary Curriculum: Instill advanced knowledge about contemporary area in
management such as Green Marketing
Projects: Opportunity to work on business projects to enhance managerial skills.
Community Development Projects: Opportunity to work on community development project
on social issues to cultivate social sensitivity and sense of responsibility.
Holistic Development: Participation in technical events, sports and cultural activities help in
the holistic development of students
Case Based Teaching: Usage of real-life case studies to provide interactive teaching and
learning methodology

3
PROGRAMMECODE: DE3521

DURATION OF THE PROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

4
 PROGRAMMESTRUCTURE
ODL MBA – DATA SCIENCE
Core Courses
(CRI, CRII, Discipline
Specific Ability
CRIIIA, CRIIIB) Generic Electives
Electives Enhancement
CRI+II – (8+3) (GE)
Term (DSE) Courses (AECC) Credits
11x4 Credits 2x4 Credits
6x6 Credits 1x4 Credits
CRIIIA - 1x4 Credits
CRIIIB - 1x6 Credits
Discipline Specific Core - I
Discipline Specific Core - II
I Discipline Specific Core - III 20
Discipline Specific Core - IV
Discipline Specific Core - V
Discipline Specific Core - VI
Discipline Specific Core - VII AECC-I
Discipline Specific Core - VIII Communication for
II Discipline Specific Core - IX 24
Leaders
Discipline Specific Core - X
Discipline Specific Core - XI GE-I
CRIIIA - Seminar on Summer DSE-I (Professional
III Training OR 1 Course from the GE DSE-II Enhancement, 30
Basket 1 which is not chosen as DSE-III English, Political
Generic Elective (GE) Science, Sociology)
GE-II
DSE- IV (Professional
IV CRIIIB - Capstone Project DSE-V Enhancement, 28
DSE-VI English, Political
Science, Sociology)

Total 54 Credits 36 Credits 4 Credits 8 Credits 102

5
 PROGRAMME SCHEME
COURSE COURSE ETE ETE
COURSE TITLE Cr. CA
TYPE CODE (Th.) (Pr.)
TERM 1
DSC-I DEACC506 FINANCIAL REPORTING, STATEMENTS AND ANALYSIS 4 30 70 0
DSC-II DEECO515 MANAGERIAL ECONOMICS 4 30 70 0
DSC-III DEMGN578 INTERNATIONAL BUSINESS ENVIRONMENT 4 30 70 0
DSC-IV DEMKT503 MARKETING MANAGEMENT 4 30 70 0
ORGANISATIONAL BEHAVIOUR AND HUMAN
DSC-V DEMGN581 RESOURCE DYNAMICS 4 30 70 0
TERM 2
DSC-VI DEFIN542 CORPORATE FINANCE 4 30 70 0
DSC-VII DEOPR639 OPERATIONS MANAGEMENT AND RESEARCH 4 30 70 0
DSC-VIII DEMGN801 BUSINESS ANALYTICS 4 30 70 0
DSC-IX DEMGN832 RESEARCH METHODOLOGY 4 30 70 0
DSC-X DEBSL605 LEGAL ASPECTS OF BUSINESS 4 30 70 0
AECC-I DEPEL537 COMMUNICATION FOR LEADERS 4 30 70 0
TERM 3
DSE-I DECAP780 PROBABILITY AND STATISTICS 6 30 40 30
DSE-II DECAP781 DATA SCIENCE TOOLBOX 6 30 40 30
DSE-III DECAP782 ADVANCE DATA VISUALIZATION 6 30 40 30
DSC-XI DEMGN571 CORPORATE STRATEGY AND ENTREPRENEURSHIP 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
CR-IIIA DEMGN583 SEMINAR ON SUMMER TRAINING 4 0 0 100
OR
Course from the GE basket 1 which is not chosen as 4 30 70 0
Generic Elective (GE).
TERM4
DSE-IV DECAP521 FUNDAMENTAL OF MACHINE LEARNING 6 30 40 30
DSE-V DECAP518 DATA ANAYTICS WITH PYTHON 6 30 40 30
DSE-VI DEMGN803 BIG DATA ANALYTICS 6 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
CR-IIIB DEMGN696 CAPSTONE PROJECT 6 0 0 100
TOTAL CREDITS 102

6
 GENERIC ELECTIVE (GE) BASKET (PICK ANY ONE AREA)
S. Course ETE ETP
Course Title Area Cr. CA Term
No. Code (Th.) (Pr.)
Professional
1 DEPEA515 ANALYTICAL SKILLS-I 4 30 70 0 3
Enhancement
Professional
2 DEPEA516 ANALYTICAL SKILLS-II 4 30 70 0 4
Enhancement
3 DEENG539 ACADEMIC ENGLISH English Language 4 30 70 0 3
INTRODUCTION TO THE STUDY
4 DEENG514 English Language 4 30 70 0 4
OF LANGUAGE
POST-INDEPENDENCE INDIAN
5 DEENG519 English Literature 4 30 70 0 3
LITERATURE
POSTCOLONIAL LITERATURES
6 DEENG527 English Literature 4 30 70 0 4
AND CULTURAL STUDIES
POLITICAL INSTITUTIONS IN
7 DEPOL525 Political Science 4 30 70 0 3
INDIA
PUBLIC POLICY AND
8 DEPOL527 Political Science 4 30 70 0 4
GOVERNANCE IN INDIA
9 DESOC515 FUNDAMENTALS OF SOCIOLOGY Sociology 4 30 70 0 3

10 DESOC506 GLOBALIZATION AND SOCIETY Sociology 4 30 70 0 4

Note:

1. Students can adopt only one area from Generic Elective basket that will be applicable for the
Generic Electives I and II.
2. In case of Seminar on Summer Training, student may choose one course against Seminar on
Summer Training from the Generic Basket 1 which is not chosen as GE.

7
 FINANCIAL REPORTING,
Course code DEACC506 Course Title
STATEMENTS AND ANALYSIS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: associate accounting information for decision making in organizations
CO2: analyse the cash position of an organization by evaluating cash flow from different activities
CO3: identify various cost accounting techniques, cost concepts & techniques of cost control in
decision making
CO4: identify the accounting terminology and purpose of accounting framework
CO5: evaluate how activity-based costing can be utilized in the organizations
CO6: interpret the financial statements in accordance with generally accepted accounting principles

Unit No. Content

Unit 1 Introduction to Accounting: Introduction, Accounting Equation, Rules of Accounting,
Objectives, Advantages and Limitations of Accounting, Accounting Concepts and
Conventions, Accounting Terminology, Concept of IFRS and its relevance, Qualitative
features of IFRS, Elements of financial statements, Difference between IFRS and GAAP.
Unit 2 Corporate Financial Statements: Features and Importance, Vertical Format of
Corporate Financial Statements, Conceptual framework of depreciation and amortization
Unit 3 Ratio Analysis: Liquidity Ratios, Solvency Ratios, Profitability Ratios, Turnover Ratios,
Du-Pont Analysis, Importance and Objectives.
Unit 4 Financial Statement Analysis: Objectives of Analysis, Various Stakeholders and their
Interests, Techniques of Financial Statement Analysis-Horizontal Analysis, Common Size
Analysis
Unit 5 Artificial Intelligence and Analytics: Finance and Accounting transformation by AI
Unit 6 Cash Flow Statement: Meaning and Significance, Construction of Cash Flow Statement,
Analysis of Cash Flow Statement
Unit 7 Basic Aspects of Cost Accounting: Preparation of Cost Sheet and Estimated Cost Sheet,
Meaning, Cost Concepts and Cost Classification
Unit 8 Budgetary Control: Need and Steps involved in Budgetary Control, Meaning and Types
of Budgets, Preparation of Cash Budget, Preparation of Flexible Budget
Unit 9 Inventory Valuation: Methods of pricing material issues, FIFO, LIFO
Unit 10 Marginal Costing and Profit Planning: Meaning and Objectives, CVP Analysis, Break
Even Point and Break Even Analysis
Unit 11 Decision involving Alternative Choices: Concept and Steps involved in Decision
Making, Profit Planning, Key factor, Determination of Sales Mix, Make or Buy decision,
Exploration of New Markets, Continue or Discontinue a Product Line.
Unit 12 Transfer Pricing: Meaning and Importance, Advantages and Limitations, Methods of
Calculating Transfer Price
Unit 13 Activity Based Costing: Concept and Pre-requisites, Activity Based Costing versus
Traditional Costing, Steps Involved in Activity Based Costing, Cost Drivers,
Determination of Cost under ABC, Benefits and Limitations
Unit 14 Responsibility Accounting: Concept and Significance, Elements, Responsibility Centers.

READINGS:
1. MANAGEMENT ACCOUNTING by KHAN M.Y AND JAIN P.K, MCGRAW HILL EDUCATION
2. FUNDAMENTALS OF COST ACCOUNTING by WIILIAM N. LANEN, SHANNON W. ANDERSON,
8
 MICHAEL W. MAHER, MCGRAW HILL EDUCATION
3. MANAGEMENT ACCOUNTING by SHAH PARESH, OXFORD UNIVERSITY PRESS
4. A TEXTBOOK OF ACCOUNTING FOR MANAGEMENT by MAHESHWARI. S.N, MAHESHWARI
SHARAD.K, MAHESHWARI SUNEEL.K, VIKAS PUBLISHING HOUSE
5. ACCOUNTING FOR DECISION MAKING by NEEDLES BELVERD. E, CENGAGE LEARNING
6. FINANCIAL ACCOUNTING FOR MANAGEMENT: AN ANALYTICAL PERSPECTIVE by GUPTA
AMBRISH, PEARSON
1.

2.

3.

4.

5.

9
 Course code DEECO515 Course Title MANAGERIAL ECONOMICS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply economic principles to management decisions.
CO2: evaluate the managerial decisions making around the theory of the firm with application in a
globalized economy
CO3: evaluate possible strategies in the event a firm is one of just a few companies in a market
CO4: examine a comprehensive understanding of the current issues influencing economic
development of India

Unit No. Content

Unit 1 Nature and Scope of Managerial Economics: definition and scope of managerial
economics, basic process of decision making in economics, existence of firm and its
functions
Unit 2 Demand and supply analysis: determinants of demand and supply, individual and
market demand and supply, market equilibrium
Unit 3 Demand Estimation: relevance of demand estimation for a firm, demand forecasting
using qualitative forecast and time series analysis
Unit 4 Cost Theory and Estimation: short run cost functions, long run cost curves, economics of
scale, learning curves
Unit 5 Production Theory: production function with one and two variables inputs, optimal
combination of inputs, returns to scale
Unit 6 Market Structure: introduction to market structure, price and output determination
under perfect competition, monopoly and monopolistic competition
Unit 7 Oligopoly: meaning and sources, cartelization and price leadership under oligopoly
Unit 8 Game Theory: meaning and types of games, dominant strategy and Nash equilibrium,
prisoner’s dilemma, mixed strategy
Unit 9 Indian Economy Since Colonialism: colonialism and development of the Indian
economy, trends and composition of national income
Unit 10 Human Development: human development index, characteristics of developing world,
state of human development in India
Unit 11 Structure of Indian Economy: introduction to agriculture, industrial sector and service
sector, poverty and inequality, emerging energy-economy-environment regulatory
framework
Unit 12 Economic Reforms: introduction to reforms, economic reforms for financial sector
performance, agriculture, industry and services
Unit 13 Monetary Policy: concept and meaning, objectives, tools of monetary, role of monetary
policy after the period of economic reforms, inflation and monetary policy
Unit 14 Fiscal policy: concept and meaning, objectives, tools of fiscal policy, role of fiscal policy
after the period of economic reforms, inflation and fiscal policy

READINGS:
1. Managerial Economics- Principles and Worldwide Applications By Salvatore, Dominick
and Rastogi, Siddhartha K., Oxford University Press.
2. Indian Economy By Gaurav Dutt , Ashwani Mahajan, S. Chand Publishing
3. Managerial Economics: An Integrative Approach By Hirshey, Mark, Cengage Learning
4. Indian Economy Performance and Policies, By Uma Kapila, Academic Foundation

10
 INTERNATIONAL BUSINESS
Course code DEMGN578 Course Title
ENVIRONMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze business environment and trends to take decisions with respect to international
business operations
CO2: interpret and apply international trade theories in international business operations
CO3: identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: develop skills on analysing the business data, and problem solving in other functional areas such
as marketing, business strategy and human resources
CO5: develop responsiveness to contextual social issues/ problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: identify aspects of the global business and cross-cultural understanding

Unit No. Content

Unit 1 Overview of international business environment: Globalization and international
Business; introduction to international business, types of international business
Unit 2 Components of international Business environment: social environment, political and
legal environment, economic environment, technological environment
Unit 3 The external environment and challenges: assessing risk in international business, Recent
world trade and foreign Investment trends, environment Influence on Trade and
investment patterns
Unit 4 International Trade theories: theory of absolute advantage, theory of comparative
advantage, factor proportion theory, the diamond model of national competitive
advantage, factor mobility theory
Unit 5 Protectionism and trading environment: Globalization trends and challenges;
environment for foreign trade and investment, governmental influence on trade and
investments; tariff and non-tariff barriers
Unit 6 Economic Integration and Co-operation: cross national cooperation and agreements, Role
of international organizations: WTO, IMF, Regional Economic Integrations
Unit 7 International financial markets: foreign exchange market mechanism, exchange rate
arrangement, determinants of exchange Rates, exchange rate movements and their impact
Unit 8 Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
International Banks, Non-Banking Financial service firms; stock markets
Unit 9 Global Competitiveness: Export Management, Technology and global Competition, world
economic growth and the environment
Unit 10 Internationalization strategies: Theories of internationalization, Modes of operations in
International Business, export and import strategy
Unit 11 Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Licensing, joint ventures & consortium approaches, Managing International
Collaborations
Unit 12 International business diplomacy: Negotiating an International business, issues in asset
protection, Multilateral sentiments
Unit 13 Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and
micro indicators, country comparison tools
Unit 14 Globalization and society: globalization with social responsibility, Ethical Dimensions of
Labor Conditions, Ethics and the Environment, legislation for anti-competitive and unfair
trade practices

11
READINGS:

1. Daniels, Radebaugh, Sullivan & Salwan, International Business Environments and Operations
by Pearson
2. International Business - Competing in the Global marketplace by Charles W Hill, Arun Kumar
Jain, McGraw Hill

12
 Course code DEMKT503 Course Title MARKETING MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes
CO1: analyze and respond to environmental and competitive changes, their impact on marketing
planning, strategies and practices
CO2: apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: determine strategies for developing new products and services that are consistent with evolving
market needs

Unit No. Content

Unit 1 Introduction: market and marketing, definition, nature and scope of marketing,
exchange process, functions of marketing, core marketing concepts
Unit 2 Marketing orientations: evolution of modern marketing concept, holistic marketing
concepts, new marketing orientations selling vs. marketing
Unit 3 Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality, value
and satisfaction, Michael E. Porters chain analysis model
Unit 4 Marketing environment: Significance of scanning marketing environment; Analysis
of macro environment of marketing – economic, demographic, socio-cultural,
technological, political legal and ecological; Impact of micro and macro environment
on marketing decisions
Unit 5 Consumer behaviour: buyer behaviour, different consumer roles, need for studying
buyer behaviour, different buying motives, consumer buying decision process and
influences, consumer vs. business buying behaviour, industrial buying process
Unit 6 Segmentation decisions: market segmentation, characteristics of a segment, bases
for segmenting a consumer market, levels of market segmentation, factors influencing
selection of market segments
Unit 7 Targeting and positioning: Benefits of market segmentation; Criteria for effective
market segmentation; Target market selection and strategies; Positioning – concept,
bases and process
Unit 8 Product decisions: concept and classification, layers of products, major product
decisions, product-mix, new product development stages, packaging and labelling,
product life cycle (PLC) – concept and appropriate strategies adopted at different
stages
Unit 9 Pricing decisions: pricing – objectives, price sensitivity, factors affecting price of a
product, pricing methods and strategies, ethical issues in product and pricing
decisions
Unit 10 Distribution planning: channels of distribution – concept and importance, different
types of distribution middlemen and their functions, selection, motivation and
performance appraisal of distribution middlemen
Unit 11 Distribution decisions: decisions involved in setting up the channel, channel
management strategies, distribution logistics – concept, importance and major
logistics decisions, channel integration and systems, ethical issues in distribution
decisions
Unit 12 Distribution decisions: retailing and wholesaling, types of retail formats, retail
theories, retailing strategies, non-Store retailing, wholesaling – nature and
importance, types of wholesalers, developments in retailing and wholesaling in indian
perspective
Unit 13 Promotion decisions: role of promotion in marketing, promotion mix, integrated
13
 marketing communication, concept, communication process and promotion,
determining promotion mix, factors influencing promotion mix, developing
promotion campaigns, sales promotion, direct marketing, public relations, digital and
social media
Unit 14 Trends in marketing: service Marketing, e-marketing, green marketing, customer
relationship management, rural marketing, other emerging trends, ethical issues in
marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010). Marketing Concepts and Cases. Tata
McGraw Hill

14
 Course Code DEMGN581 Course Title ORGANISATIONAL BEHAVIOUR AND
HUMAN RESOURCE DYNAMICS

WEIGHTAGES
CA ETE(Th.)
Course Outcomes: 30 70
CO1: enumerate the concept of management practices and organizational behavior
CO2: develop and sharpen acumen of how different management thoughts can be used to improve
organization functioning
CO3: analyze the importance of management practices and important organizational behavior
dimensions at different levels of organization
CO4: appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO5: apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization
Unit-1 behavior, model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of
learning and behavior modification
Personality: theories of personality and its assessment, transactional analysis and
Unit-2 attribution theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and
Unit-3 stages of group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of conflict,
Unit-4 traditional and modern approaches to conflict, resolution of conflict through negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives
Unit-5 and functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful
HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job
Analysis, Job Design and its approaches, Process of Job Analysis
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods,
Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition
Unit-8 and sources of talent acquisition
Orientation, induction and placement: process of orientation, induction and
placement programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and
Unit-9 development, methods of training, methods of management development,
people capability maturity model
Unit-10 Career planning and management: career management, process of career planning,
challenges in career planning
Unit-11 Performance management system: performance management, performance planning,
performance appraisal, potential appraisal, feedback and counselling
Compensation management: types and theories of compensation, concept of wages,
Unit-12 factors influencing compensation management, incentives and fringe benefits, employee
engagement and retention.
15
Unit-13 Managing industrial relations: major actors and their roles in IR, factors
influencing IR, approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial
disputes, trade unions and their challenges in India

READINGS:
1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson
2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

16
 Course Code DEFIN542 Course Title CORPORATE FINANCE

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understanding finance function with respect to its evolution and growth
CO2: understanding the concept of Time Value of Money and interpreting the results based on
calculations.
CO3: analyzing financing needs of the businesses and designing an optimum capital structure
CO4: understanding the retention and distribution of profits and impact on business valuation.

Unit No. Content

Financial Management: An Overview, evolution of finance, the basic goal:
Unit-1
creating shareholder value, agency issues, business ethics and social responsibility
Sources of Finance: Long term and Short-term sources of finance- Ordinary shares,
Unit-2
Preferences shares, redeemable irredeemable debentures, Debt vs. Equity.
Money Market Instruments: Treasury Bills, Commercial Papers, Certificate of Deposits,
Unit-3 Treasury Management and Treasury Operations in corporate. External Commercial
Borrowings, Financing for MSMEs
Time Value of Money concept: Compounding and discounting, Future value and
Unit-4
Present value, Annuities, Effective interest rates
Investment Decisions: Capital Budgeting Decisions, Rationale of Capital Budgeting,
Unit-5 Non-Discounting Capital Budgeting Techniques - Payback period, Profitability Index,
Accounting Rate of Return
Investment Decisions: Discounting Techniques of Capital Budgeting - NPV, IRR,
Unit-6 Discounting Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk
analysis in Capital Budgeting - Sensitivity Analysis, Certainty Equivalent Approach
Cost of Capital: Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained
Unit-7
Earnings, Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions: Capital Structure, Theories and Value of the firm - Net
Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Unit-8
Miller Model, Determining the optimal Capital Structure, Checklist for Capital Structure
Decisions, Costs of Bankruptcy and Financial Distress.
EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage,
Unit-9
Financial Leverage, Combined Leverage.
Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend Gordon
Unit-10
Model, Walter Model, MM Hypothesis
Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase,
Unit-11
Dividend Policies in practice.
Working Capital Management: Working Capital Policies, Risk-Return trade-off, Cash
Unit-12
management, Receivables management
Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of
Unit-13
performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure
Economic outlook and Business Valuation: Impact of changing business environment
on corporate valuation, climate change and corporate valuation, Business sustainability
Unit-14
and corporate valuation, Role of environmental, social, and governance (ESG) factors in
corporate valuation

17
READINGS:

1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO& JARRED

HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD & JEFFREY JAFFE,
McGRAW HILL

18
 Course Code DEOPR639 Course Title OPERATIONS MANAGEMENT AND RESEARCH

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze how to optimally utilize the resources.
CO2: apply the concepts in solving real life problems.
CO3: adapt different opinions and make correct judgment.
CO4: apply mathematical models to a given problem.
CO5: analyze the various decision-making environments and the tools applicable to them

Unit No. Contents

Introduction to Operations Management and Research: introduction and scope of
operation management, emerging issues in operations management, history of operations
Unit- 1
research, definitions and features of operations research approach, models and modelling
in operations research, applications of operations research
Forecasting: introduction, features and elements of forecasting, forecast based on
Unit- 2 judgment and opinion, forecast based on time-series data, associative forecasting
techniques, concept of forecasting errors
Design and layout: production of goods versus delivery of services, product-process
Unit- 3 matrix, design process, product design, service design, process types, product and service
profiling, automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that affect
Unit- 4
location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of quality,
Unit- 5 the cost of quality, quality tools, total quality management, inspection, control charts for
variables (mean and range chart), control charts for attributes (p-chart, c-chart), run test
Planning: Aggregate Production Planning; Master Production Schedule and MRP, MRP-II,
Unit- 6
ERP
Inventory management: nature and importance of inventories, inventory counting
Unit- 7 systems and inventory costs, economic production quantity, quantity discounts, EOQ
model
Supply chain management: need, elements, and benefit of effective SCM, logistics and
Unit- 8 reverse logistics, requirements, and steps for creating an effective supply chain, lean vs.
agile supply chains
Unit- 9 JIT and lean operations: goals and building blocks of lean systems
Linear Programming: general mathematical model of linear programming, linear
Unit- 10 programming formulation, graphical solution, simplex method, Big M method, special
cases
Assignment and transportation problem: Hungarian Assignment Model (HAM), special
cases in assignment problem, Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and
Unit- 11
VAM Method, optimization using stepping stone and MODI, special cases including concept
of degeneracy
Project Management and Queuing Theory: difference between PERT and CPM, PERT
Unit- 12 problem with three time estimates and concept of probability, basic concepts and
parameters of a queuing model, m/m/1 model characteristics
Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub
Unit- 13
games and graphical method
Decision Theory: basics including decision making environments, decision making under
Unit- 14 risk, expected value of perfect information, decision making under uncertainty, concept of
decision trees, decision tree analysis
19
READINGS:

1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION

2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE LEARNING

20
 Course code DEMGN801 Course Title BUSINESS ANALYTICS

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: apply quantitative modelling and data analysis techniques to problems of real world.
CO2: employ best practices in data visualization to develop charts, maps, tables, and other visual
representations techniques to communicate findings to diverse audiences.
CO3: identify and describe complex business problems in terms of analytical models
CO4: apply appropriate analytical methods to find solutions to business problems that achieve stated
objective

Unit No. Content

Unit 1 Business analytics and summarizing business data- overview of business analytics:
scope, application, R-studio environment for business analytics, basics of R: packages,
vectors, datatypes and data structures
Unit 2 Summarizing business data-one variable and two variables statistics, concept of pipes
operator, functions to summarize variables: select, filter, mutate, arrange, summarize and
group by
Unit 3 Business data visualization- basic graphs: bar-graph, line-chart, histogram, box and
scatterplot, advanced data visualization: graphics for correlation, deviation, ranking,
distribution and composition
Unit 4 Business forecasting using time series- time series modelling, exploration of time series
data using R, ARIMA, GARCH, VAR methodologies for time series analysis
Unit 5 Business prediction using generalised linear models- logistic regression and
statistical inference with application, survival analysis and its application
Unit 6 Machine learning for business- supervised models: K-NN and decision trees,
unsupervised models: K-means and hierarchical clustering, classification and prediction
accuracy
Unit 7 Text analytics for business- creating and refining text data, inferences through graphs,
topic modelling and TDM analysis, sentiment analysis
Unit 8 Business intelligence- introduction to business intelligence, role of data and data base
management, role of data mining in business strategy
Unit 9 Data visualization- role of visualization in business intelligence, introduction to charts,
graphs and maps
Unit 10 Data environment and preparation- managing metadata, extracts and live data, cross
database joints and union
Unit 11 Data blending- data prep with text and excel files, understating data types, extracting data
from various file formats
Unit 12 Design fundamentals and visual analytics- filters, sorting, groups and sets, interactive
filters, forecasting, use of tooltip, reference line, parameter, drill down and hierarchies
Unit 13 Decision analytics and calculations- types of calculations, logic calculations (including
if comment, nested if command etc.), data calculations, string calculations
Unit 14 Mapping-role of maps in business intelligence and visualization, editing unrecognized
locations

21
READINGS:

1. R FOR EVERYONE: ADVANCED ANALYTICS AND GRAPHICS by JARED P. LANDER, PEARSON

2. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, PEARSON
3. TEXT MINING WITH R: A TIDY APPROACH by JULIA SILGE AND DAVID ROBINS, SHROFF
PUBLISHERS & DISTRIBUTORS PVT. LTD
4. MASTERING TABLEAU by DAVID BALDWIN AND MARLEEN MEIER, PACKT PUBLISHING

22
 Course code DEMGN832 Course Title RESEARCH METHODOLOGY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify critical thinking and scientific approaches to formulate research problems
CO2: describe research design approaches, methods and conceptual differences to apply across
different research contexts
CO3: generalize familiarity with a phenomenon or to achieve new insights into it.
CO4: interpret results generated from data analysis and report the findings.

Unit No. Content

Unit 1 Background of research- Developing research proposals, research paradigms-
contributions of research to theory and practice and research ethics
Unit 2 An introduction to research- Meaning, process, defining, research problem: selection,
understanding and necessity of defined problem, research design, need and types of
Research Design.
Unit 3 Reviewing Literature- Identifying, accessing and managing sources of information and
scholarly literature, academic writing and referencing and steps in literature review
development
Unit 4 Types of data in research- Primary and secondary data and sources, nature of
qualitative and quantitative research, data and variables used in qualitative and
quantitative methods, writing up qualitative research
Unit 5 Sampling design- Sampling design process, characteristics of good sample, types of
sampling design, sampling techniques- random and non-random
Unit 6 Measurement and scaling technique: Tools of sound measurement, techniques of
developing measurement tools, scaling meaning and important scaling techniques,
statistical properties of different scales
Unit 7 Data collection methods- Observation, experimentation and survey methods,
questionnaire: introduction, design process and coding the questionnaire
Unit 8 Descriptive statistics and time series- Measures for central tendency- ungrouped and
ungrouped data, dispersion and distribution, index number and time series analysis
Unit 9 Hypothesis testing- Hypothesis definition and process, types and hypothesis testing
procedure for t and z tests differences for single, two populations and paired sample.
Unit 10 Test of association- Correlation coefficient- Spearman rank and Karl’s Pearson and
test of association between nominal data- Chi-square test
Unit 11 Analysis of Variance (ANOVA) and prediction techniques- Analysis of variance for
mean difference, reliability and validity, bivariate regression and multiple regression
analysis
Unit 12 Multivariate analysis- Classification, important methods of factor analysis, factor
analysis procedure, rotation in factor analysis, overview of cluster analysis,
discriminant analysis, multi-dimensional scaling and conjoint analysis.
Unit 13 Reporting a quantitative study- Technique and precaution of interpretation,
significance of report writing, layout and types of report.
Unit 14 Writing research proposal- Purpose, nature and evaluation-Content and format-
Practical considerations-timelines, budgets, supervision management- Presentation
and defense of proposals.

23
READINGS

1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

2. MARKETING RESEARCH by NARESH K MALHOTRA, PEARSON
3. MARKETING RESEARCH: TEXT AND CASES by NARGUNDKAR, R., MCGRAW HILL EDUCATION

24
 Course code DEBSL605 Course Title LEGAL ASPECTS OF BUSINESS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply the statutory provisions related to Contract Act and Sales of Goods Act in business
organizations.
CO2: use legal rights and remedies by applying the provisions related to Consumer and Intellectual
Property Rights.
CO3: analyze the legal issues related to Negotiable Instruments
CO4: interpret the legal implications of FEMA and Competition Act in designing various business
policies and strategies.
CO5: develop the understanding of Company form of business organization from its incorporation to
winding up
Unit No. Content
Unit 1 Indian Contract Act, 1872: essentials of contract, kinds of contract, free consent,
discharge of contract, breach of contract
Unit 2 Sale of Goods Act, 1930: contract of sale, conditions and warranties, rights of unpaid
seller
Unit 3 Consumer Protection Act 2019: introduction and objectives, rights of consumers,
redressal machinery
Unit 4 Intellectual Property Rights: patents, copyrights and trademarks, trade secret,
geographical indications, traditional knowledge digital library, intellectual property
infringement
Unit 5 Negotiable Instruments Act, 1881: characteristics and kinds of Negotiable
Instruments, comparison between promissory note, bill of exchange and cheque
Unit 6 FEMA Act, 1999: introduction, definitions, regulation and management of Foreign
Exchange
Unit 7 Competition Act, 2002: definitions, anti-competitive agreements, abuse of dominant
position, Combinations
Unit 8 Companies Act,2013 (preliminary): company and its characteristics, kinds of
companies, limited liability partnership, formation of a company
Unit 9 Company Documents: Memorandum of Association, Articles of Association, Doctrine
of constructive Notice, Doctrine of Indoor management
Unit 10 Prospectus: types of prospectus, legal consequences of mis-statement in prospectus
Unit 11 Raising of Capital: Share and share capital, Alteration of share capital, Borrowing
powers and charges
Unit 12 Company Management: appointment and removal of directors
Unit 13 Company Meetings: essentials of a valid meeting and types of meeting
Unit 14 Company winding up: modes of winding up under IBC Act and compulsory winding
up under Companies Act, 2013

READINGS:
1. ELEMENTS OF BUSINESS LAW by N.D KAPOOR, SULTAN CHAND & SONS (P) LTD.
References:
1. A TEXTBOOK OF COMPANY LAW by P P S GOGNA, S Chand Publishing
2. A HANDBOOK ON CORPORATE AND OTHER LAWS by CA CS MUNISH BHANDARI, Bestword
Publications Pvt. Ltd.
3. LEGAL ASPECTS OF BUSINESS: CONCEPTS AND APPLICATIONS by PARUL GUPTA, VIKAS
PUBLISHING HOUSE
25
 Course code DEPEL537 Course Title COMMUNICATION FOR LEADERS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: develop critical thinking skills employed in small groups and public speaking
CO2: compose business communication documents with structural precision and verbal accuracy
CO3: formulate business queries and respond to any reason related to business situation
CO4: use semantic and syntactic structure as per the advanced level of Common European Framework
CO5: employ their reading speed and comprehension of business articles
CO6: demonstrate consistent and appropriate language use in extended conversations and discussions

Unit No. Content

Unit 1 Listening- understanding vocabulary and context: matching phrases and words with
definitions, taking notes and completing them, understanding phrases and expressions
in context
Unit 2 Listening for Details: filling missing details, interpreting listening tracks, identifying key
and supporting ideas, taking detailed notes on information
Unit 3 Tenses, Clauses and transitional words or phrases: usage of defining and non-
defining relative clauses, pronoun problems, usage of as or like, future time clauses, usage
of tenses, infinitives, reference devices, position of adverbs, transitional markers,
Unit 4 Sentences: cleft sentences, synthesis of sentences, complex sentences, conditional
sentences, alternatives to if
Unit 5 Vocabulary: one word substitution for a definition, abbreviations, antonyms, synonyms,
connotative and denotative meanings, contextual use of words and phrases, substitution,
collocation, concession words and phrases
Unit 6 Idioms and Proverbs: phrasal verbs, meaning and usage of idioms and proverbs, formal
and informal usage of language
Unit 7 Reading Skills: types of texts – narrative, descriptive, extrapolative,
essential skills for reading comprehension – decoding, fluency, vocabulary, reasoning
and background knowledge, reading techniques
Unit 8 Comprehension Skills: identifying errors and superfluous words, identifying co-
relation of sentences and paragraphs, finding supporting ideas, identifying purpose,
different strategies of comprehension, reading texts of different genres and of varying
length, reading and interpreting non-linguistic texts, reading and understanding
incomplete texts
Unit 9 Group Discussion: brainstorming ideas, taking stance, working in groups and enacting
roles, showing agreement and disagreements, discussing possible scenarios, discussing
various business possibilities, argument building for persuasion
Unit 10 Presentation Skills: do’s and don’ts of presentation skills, presenting information and
business proposals, making a short talk
Unit 11 Role Play and debate: useful vocabulary and phrases, assuming and reacting in different
business scenarios, interviewing a partner, debate, group-forecasting, negotiation skills,
debating pros and cons of a business decision
Unit 12 Writing Techniques and Strategies: types of writing, cohesion and coherence,
expansion of ideas, thesis sentence, expansion of given sentence, reorganizing jumbled
sentences into a coherent paragraphing, writing style and techniques
Unit 13 Writing: summarizing, explanation of points, paragraph writing, précis writing, essay
writing
Unit 14 Business Correspondence: formats of business correspondence, writing and replying
to memo, notice, note, letter, report, and proposal

26
Readings:

1. BUSINESS BENCHMARK- ADVANCED by GUY BROOK- HART, CAMBRIDGE PUBLICATIONS

2. ADVANCED ENGLISH GRAMMAR by MARTIN HEWINGS, CAMBRIDGE UNIVERSITY PRESS
3. THE MCGRAW-HILL HANDBOOK OF ENGLISH GRAMMAR AND USAGE by MARK LESTER, LARRY
BEASON, MC GRAW HILL

27
 Course Code DECAP780 Course Title PROBABILITY AND STATISTICS

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: experiment to carry out simple data investigations for categorical variables.
CO2: measure a random variable that describe randomness or an uncertainty in certain realistic
situation. It can be of either discrete or continuous type.
CO3: employ the different types of data and choose an appropriate way to display them.
CO4: identify and compare techniques for collecting data from primary and secondary sources, and
identify questions and issues involving different data types

Unit No. Content

Introduction to probability: Elements of Set Theory, Sample Space and Probability
Measure, Statistical Independence, Conditional Probability, Counting Sample Points,
Unit-1
Mutually and pair wise independent events, multiplication theorem of probability for
independent events, Baye’s theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples,
Unit-2
Populations and Experimental Design
Measures of Location: The Sample Mean and Median, Measures of Variability, Discrete
and Continuous Data, Statistical Modeling, Scientific Inspection, and Graphical
Unit-3
Diagnostics, Graphical Methods and Data Description, General Types of Statistical
Studies.
Mathematical expectations: Definition, expected value of random variable, expected
value of function of a random variable, properties of expectations, Various measures of
Unit-4 Central Tendency, Dispersion, skewness and Kurtosis for continuous probability
distribution, continuous distribution function, Variance, Properties of variance,
covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables,
Unit-5 Moments of Sums of Random Variables, Moment Generating Function, Properties of
moment generating function, cumulants, Raw and central moments.
Relation between moments: raw moments & central moments, Effect of change of
Unit-6
origin and scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and Pearson’s Correlation coefficient, Spearman’s Rank
Unit-7
correlation coefficient
Regression: Regression Concepts, Regression lines, Multiple correlation and
Unit-8
regression,
Analysis of variance: Analysis of Variance- One-way classification and two-way
Unit-9
classification.
Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Unit-10
Distribution and their properties.
Statistical quality control: Introduction, Process control, control charts for variables
Unit-11
– X and R, X and S charts control,
Unit-12 Charts for attributes: p chart, np chart, c chart and their applications in process control
Index numbers: Learn about the need of index numbers, explain the different methods
Unit-13 of constructing index numbers, and evaluate the tests for judging the soundness of an
index number.
Time series: Explain about time series, describe components of time series, and define
Unit-14
measurement of variations of time series.
Unit-15 Sampling theory: Sampling Theory, Random Samples and random Numbers,
Sampling with and without replacement, sampling distributions, sampling distribution
28
 of means, sampling distribution of properties, sampling distribution of differences and
sum, standard errors, software demonstration of elementary sampling Theory.
Unit-16 Hypothesis testing: Definition of hypothesis, interpret statistical procedure of
hypothesis testing, use application of hypothesis testing in several business contexts.
Unit-17 Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution,
definition, properties, critical value of t, Application of t-distribution, Test for single
mean, t-test for difference of mean,
Unit-18 Fischer Z- transformation, F-statistic, critical value of F distribution, application.
Unit-19 Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes
Estimates Using Decision Theory Framework,
Unit-20 Statistical Tools: Excel, R-Studio and SPSS.

READINGS:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR, SULTAN

CHAND & SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE,
PEARSON

29
 Course code DDECAP781 Course Title Data Science Toolbox

WEIGHTAGE
CA ETE(Th.) ETE
30 40 30
(Pr.)
Course Outcome:
CO1: Understand the concept and need for data science.
CO2: Discuss the various phases in the data analytics lifecycle.
CO3: Analyze the fundamental areas of study in data science
CO4: Understand the concept of data preprocessing.
CO5: Understand the importance of data visualization.
CO6: Learn the various data visualization software and libraries.
CO7: Understand different types of machine learning techniques
CO8: Use Python for developing machine learning algorithms
CO9: Use various data science tools for developing algorithms
CO10: Understand the fundamentals of big data.

Unit No. Content

Introduction to Data Science: Why learn data science?, Life cycle of data analytics:
Data discovery, Data preparation, Model planning, Model building, Communicate
Unit 1
results, Operationalization. Types of data analysis: Descriptive analysis, Diagnostic
analysis, Predictive analysis, Prescriptive analysis, types of data analytics.
Data pre-processing: Introduction to data preprocessing, Data preprocessing, Data
Unit 2
wrangling, Data types and forms, Possible data error types.
Various data preprocessing operations: Data cleaning, Data integration, Data
Unit 3
transformation, Data reduction, Data discretization.
Data Plotting and Visualization: Introduction to data visualization, Visual encoding,
Unit 4 Data visualization software, Data visualization libraries, Basic data visualization tools,
Advanced data visualization tools, Data visualization types.
Role of statistics in data science: Hypothesis testing, null hypothesis, alternative
Unit 5 hypothesis, Statistical significance: Type 1 and type 2 errors, Data science, p-value,
ANOVA, Chi-square test.
Machine learning: Introduction, types of machine learning techniques, learning
Unit 6
problems and system, designing a learning system, concept of learning task.
Unsupervised learning: Introduction to Clustering algorithms, K Means, K mode, K
Unit 7
median, Performance measures of clustering.
Supervised learning: Introduction to Classification algorithms, KNN (k-nearest
Unit 8
neighbors) algorithm, Naïve Bayes algorithm, cross-validation and metrics.
Regression models: Introduction to regression, types of regression, Machine linear
Unit 9
regression, machine logistic regression, regularization, performance metrics.
Weka: Introduction to weka tool, Data import, Choose model (algorithm), Hands on
Unit 10
analysis of clustering and classification algorithms.
Excel data analysis: Introduction to excel data analysis, Data analysis tool pack,
Unit 11
Descriptive statistics, Analysis of variance (ANOVA), Regression, Histogram.
R tool: Introduction R, RStudio, Some important R data structures: Vectors, character
Unit 12
strings, Matrices, Lists, Dataframe, R programming structure.
Data science packages in R: Data import, ggplot2 for visualization, dplyr and dbplyr
Unit 13
for Data Wrangling, mlr3 and caret, tidyverse.
NumPy and Pandas: Introduction to python, NumPy, understanding data types in
Unit 14 python, Pandas for data analysis, data indexing and selection: Data selection in series,
Data selection in DataFrame, Missing data in Pandas, Handling missing data
Unit 15 Machine learning packages in python: Data import, Visualization with Matplotlib,

30
 simple line and scatter plots, Seaborn, heatmap, Introducing Sci-kit learn package.
RapidMiner: Introduction, data importation and exporting tool, How to implement
Unit 16
algorithms?, Hands on analysis of algorithms.
Tableau: Introduction, Data preparation, Adding data sources in Tableau, Creating data
Unit 17
visualizations.
KNIME: Introduction, Overview of KNIME analytics platform, Node and workflow, Data
Unit 18
preparation, Importing and exporting data, Hands on analysis of model.
Big data: Introduction to big data, Role of big data in data science, varies V’s in big data,
Unit 19 Characteristics of Big Data and Dimensions of Scalability, Foundations for Big Data
Systems and Programming, Applications of Big data.
PowerBI and DataRobot: Introduction, Data modeling, Import and export data, Hands
Unit 20
on analysis of PowerBI and DataRobot.

Readings:

1. Norman matloff, “The Art of R Programming”, No starch press, 2011.

2. Jason Bell, “Machine Learning: Hands-On for Developers and Technical Professionals”,
Wiley Publication, 2015
3. Jake Vander Plas, “Python Data Science Handbook”, O’reilly, 2017.
4. Alexander Loth, Nate Vogel and Sophie Sparkes, “Visual Analytics with Tableau”, Wiley,
2019.
5. Gypsy nandi and Rupam kumar sharma, “Data science Fundamentals and Practical
approach”, bpb publisher, 2020.

31
 ADVANCE DATA
Course code DECAP782 Course Title
VISUALISATION

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
 Discuss the terminology used in Tableau Prep.
 Identify how Tableau Prep approaches data sampling.
 Construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
 Review the quality of the data and perform exploratory analysis.

Unit No. Content

Unit 1 Introduction to Data Visualization: Acquiring and Visualizing Data, Simultaneous
acquisition and visualization, Applications of Data Visualization, Keys factors of Data
Visualization. Reading Data from Standard text files (.txt, .csv, XML), Displaying JSON
content. Data visualization tools.
Unit 2 Introduction to TABLEAU: Installation of TABLEAU, Tableau Interface Data Types,
Tableau features
Unit 3 Tableau Data Sources: Connecting data with tableau, joining data sources, combine
data sources using data blending,
Creating and Using Sets, Creating & using Parameters
Unit 4 Basic Visualizations: Creating Basic Visualizations Creating Groups • Bar chart •
Geographic map • Crosstab report • Scatter plot • Line chart
Unit 5 Creation of Hierarchies: Create hierarchies to drill down into data, creating groups
for data, Creating and Using Sets Create data filters, create calculated fields, combine
data sources using data blending, Creating & using Parameters, Bringing in More data
with Joins
Unit 6 Advance Data Visualization/Graph:
Bar Chart i. Stacked Bar Chart ii. Bar in Bar Chart iii. Combo Chart •
Line Chart i. Single Axis ii. Dual Axis iii. Blended Axis •
Dual Axis Chart i. Line ii. Bar iii. Lollipop Chart iv. Donut v. Bullet Graph vi. Histogram
Chart vii. Animated Graph •
Unit 7 Building View Advance Map Option: Explain latitude and longitude, Default
location/Edit locations, Symbol map & Filled Map, Map Layer, Image in map ,Map
option.
Unit 8 Tableau Calculations & Filters: Calculated Fields • Basic Approach to Calculate
Rank • Advanced Approach to Calculate Rank • Calculating Running Total • Filters
Introduction • Quick Filters • Filters on Dimensions • Conditional Filters • Top and
Bottom Filters • Filters on Measures • Context Filters • Slicing Filters • Data Source
Filters • Extract Filters
Unit 9 Managing, organizing and enhancing data in tableau: Splitting data, Pivoting
&Transforming data, Blue & green pills Filters, Blue & green pills effect on dates,
cleaning data by Bulk Re-aliasing, setting data defaults, create hierarchies to drill
down into data, Creating groups for data, Create calculated fields
Unit 10 Making Comparisons and Basic Calculation: Sorting, Calculation – String, Basic,
Date and Logic, Continuous and Discrete data, Working with Dates, Creating
calculated Fields i. Logical Function ii. Case if Function iii. ZN Function iv. Else if
Function v. Ad-hoc Function, Manipulating Text – left and right function
Unit 11 Advance Calculation: Table Calculation, Running total,
Percent, Percent total, Year over Year Growth, LOD i. Include ii. Exclude iii. Fixed
32
 Unit 12 Analytical Topic/Capability: Trend Line • Forecasting • Cluster • Reference Line •
Box Plot (Understanding Outliers in Data) • Distribution Band • Reference Band
Unit 13 Interactive Dashboards Tableau: Creating a dashboard, designing dashboard, add
motions, adding interactivity with actions, Dashboard layout and formatting, add
extra detail to visualization using Marks Shelf, Add Size, Shape, Labels
Unit 14 Sharing Your Dashboard: Publishing to PDF • Exporting to Pivot Table and Images
• Exporting Packaged workbooks • Tableau Reader • Tableau Online • Tableau Server
• Tableau Public • Version Control • Publishing to Tableau Server
Unit 15 Designing with Tableau: Story Points and how to create them, designing effective
slide presentations to showcase data story, publish online business dashboards with
Tableau, Exporting Pdfs, Sharing Dashboard Securely
Unit 16 Mathematical and visual analytics in tableau: Aggregate calculations, Date
calculations, Logic calculations, Number calculations, String calculations, Type
calculations, LOD Expressions, Add reference lines and trend lines
Unit 17 Advanced Data Modeling: Data Modeling, The Broader Tableau Ecosystem, Data
Preparation: Where and When
Unit 18 Making charts interactive and animated: Data joins, updates and exits, interactive
buttons, updating charts, adding transactions, using keys, wrapping the update phase
in a function, adding a Play button to the page, Making the Play button go, Allow the
user to interrupt the play, sequence. Visualization of groups, trees, graphs, clusters,
networks, software, Metaphorical visualization
Unit 19 Visualization of Data with advanced technology: Visualization data with advanced
analytics Polygon Maps, Bump Charts, Control charts, Funnel charts, Pareto charts,
Waterfall charts, Usage and filtration of data with charts, visualizing categorical data,
visualizing time series data, visualizing multiple variables, Visualizing geospatial
data, Map box integrations, Web Mapping Services, Background Images
Unit 20 Projects: Financial Analysis Dashboard • HR Analysis Dashboard • Market Analysis
Dashboard • Tourism Analysis Dashboard • New Business Analysis Dashboard •
Banking Sector Analysis • Issue & Bug reporting Analysis • Population Trend Analysis

Readings:

 DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by

JULIE STEELE, NOAH ILIINSKY, KINDLE EDITION

Reference

 MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT

PUBLISHING

33
 CORPORATE STRATEGY AND
Course code DEMGN571 Course Title
ENTREPRENEURSHIP

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes
CO1: integrate understanding of functional aspects of management and explore their contribution to
strategic management within organizations
CO2: appraise the importance of environmental and industry analysis in formulating strategy
CO3: analyze the role of marketing, accounting, finance, operations management and human resource
management in strategy formulation
CO4: evaluate the role of leadership, organizational structure and organizational culture in strategy-
implementation
CO5: analyse the business environment and identify the opportunities for starting up a venture.
CO6: develop marketing plan, operations plan, HR plan and financial plan for new business ventures

Unit No. Content

Unit 1 Strategic management: strategic decisions, strategic management process
Strategic intent: mission, vision, goals and objective
Unit 2 External analysis: remote environment, industry environment, EFE Matrix, CPM
Matrix
Internal analysis: SWOT analysis, IFE Matrix, Value chain analysis, resource-based
view of the firm, benchmarking
Unit 3 Corporate level strategies: growth strategy, integration strategy, diversification
strategy, turnaround strategy, defensive strategy
Unit 4 International strategy: globalization of firms, global strategic planning, competitive
strategies for firms in foreign markets, strategies for emerging markets
Unit 5 Business level strategy: cost leadership, differentiation, focus
Unit 6 Multi-business strategy: portfolio approach, BCG growth-share matrix, IE matrix,
synergy approach, parenting framework, patching approach
Strategy implementation: nature of strategy Implementation, matching structure
with strategy, creating a strategy supportive culture
Unit 7 Evaluation and control: nature of strategy evaluation, strategy evaluation
framework, strategic control, balanced scorecard
Contemporary Issues: corporate governance, business ethics, social responsibility,
environmental sustainability
Unit 8 Strategic management and Entrepreneurship: strategic management for start-
ups, strategies for growing and maturing businesses, strategies for technology-
oriented businesses
Unit 9 Latest Trends in entrepreneurship: social entrepreneurship, women
entrepreneurship, intrapreneurship, challenges and strategic solutions for problems
faced by entrepreneurs in India.
Unit 10 Overview of business plan: components of a business plan, business ideas, business
ideas selection, feasibility study, legalities involved for business plan, forms of
ownership, SWOT Analysis
Unit 11 Strategic Marketing plan: segmentation, targeting, positioning, marketing mix (7P),
product mix, promotions mix, Pricing strategies
Unit 12 Strategic Operations plan: people and suppliers, manufacturing or outsourcing,
plant size, location decision, inventory management
Unit 13 Strategic Human resources plan: manpower planning, organization structure,
recruitment, selection, training and development, motivational techniques,
performance appraisal
34
 Unit 14 Strategic Financial plan: capital requirement, sources of funds, break even analysis,
balance sheet, cash flows, payback period, ROI (return on investment)

READINGS:

1. STRATEGIC MANAGEMENT by JOHN PEARCE II, RICHARD B ROBINSON, AMITA MITAL, MCGRAW
HILL EDUCATION

2. STRATEGIC MANAGEMENT by HITT, IRELAND, HOSKISSON, MANIKUTTY, CENGAGE LEARNING

35
 Course code DECAP521 Course Title FUNDAMENTAL OF MACHINE LEARNING

WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: apply python libraries for data analysis and machine learning model development
CO2: evaluate important features from a given dataset
CO3: apply machine learning models for real world problems
CO4: evaluate the performances of different machine learning models

Unit No. Content

Unit 1 Introduction to Machine Learning: History and Evolution of Machine Learning, Basic
Definitions and Concepts, Types of Machine Learning: Supervised, Unsupervised,
Reinforcement Learning, Challenges and Issues in Machine Learning, Applications of
Machine Learning in Various Fields
Unit 2 Introduction to Python: Basics of Python Programming Language, Introduction to
Jupyter Notebook for Data Science, Python Packages and Libraries for Data Analysis and
Machine Learning
Unit 3 Data Handling in Python: Data Analysis Techniques and Tools, Importing and
Exporting Data in Python Environment, Data Wrangling: Cleaning, Transforming, and
Manipulating Data, Exploratory Data Analysis (EDA) for Insights and Patterns
Unit 4 Data Pre-processing Implementation: Implementation of Data Pre-processing
Techniques in Python Environment
Unit 5 Regression Analysis: Simple Linear Regression, Multiple Linear Regression, Non-
Linear Regression Models, Mathematical Formulation of Regression Models, Model
Evaluation Metrics for Regression Problems
Unit 6 Regression Implementation: Implementation and Performance Analysis of Linear
Regression Models, Implementation and Performance Analysis of Multiple Regression
Models, Implementation and Performance Analysis of Non-Linear Regression Models
Unit 7 Classification Problems: Introduction to Classification Problems, Understanding
Decision Boundaries, K-Nearest Neighbors (KNN) Algorithm, Decision Trees:
Construction and Visualization
Unit 8 Classification Algorithms: Logistic Regression, Support Vector Machine (SVM),
Understanding Margin and Kernel Functions in SVM

Unit 9 Classification Implementation: Implementation and Performance Analysis of KNN

Algorithm, Implementation and Performance Analysis of SVM Algorithm,
Implementation and Performance Analysis of Logistic Regression

Unit 10 Clustering Techniques: Introduction to Clustering, K-Means Clustering Algorithm,

Mathematical Formulation of K-Means Algorithm, Hierarchical Clustering Techniques
Unit 11 Ensemble Methods: Introduction to Ensemble Learning, Bagging and Random Forests,
Boosting Algorithms
Unit 12 Clustering Implementation: Implementation and Performance Analysis of K-Means
Clustering, Implementation and Performance Analysis of Hierarchical Clustering,
Implementation and Comparison of Ensemble-based Machine Learning Approaches
Unit 13 Neural Networks: Biological Structure of Neurons, Perceptron and Multilayer Neural
Networks, Backpropagation Algorithm, Introduction to Deep Neural Networks,
Evaluation Metrics for Machine Learning Models
Unit 14 Neural Network Implementation: Designing an Artificial Neural Network for a Given

36
 Dataset, Implementation and Performance Comparison of Neural Network Models with
other Classification Models on Various Datasets
Unit 15 Dimensionality Reduction Techniques: Introduction to Dimensionality Reduction,
Principal Component Analysis (PCA), t-Distributed Stochastic Neighbor Embedding (t-
SNE), Implementation and Visualization of Dimensionality Reduction Techniques
Unit 16 Feature Engineering: Importance of Feature Engineering in Machine Learning,
Techniques for Feature Selection and Extraction, Handling Missing Data and Outliers,
Implementation of Feature Engineering Techniques
Unit 17 Model Evaluation and Validation: Importance of Model Evaluation and Validation,
Cross-Validation Techniques: K-Fold, Stratified K-Fold, Hyperparameter Tuning and
Grid Search, Metrics for Model Evaluation: Accuracy, Precision, Recall, F1 Score
Unit 18 Time Series Analysis: Introduction to Time Series Data, Time Series Forecasting
Techniques: Moving Average, Exponential Smoothing, ARIMA (AutoRegressive
Integrated Moving Average) Model, Implementing Time Series Analysis in Python
Unit 19 Anomaly Detection: Understanding Anomalies in Data, Anomaly Detection
Techniques: Statistical Methods, Machine Learning Approaches, Isolation Forest
Algorithm, Implementation of Anomaly Detection Algorithms
Unit 20 Capstone Project and Presentation: Developing a Comprehensive Machine Learning
Project from Concept to Deployment, Presenting and Showcasing the Capstone Project,
Portfolio Development: Building a Professional Portfolio Demonstrating Machine
Learning Projects and Skills

LABORATORY WORK:
Implementation of machine learning concepts (Data Analysis, Importing and Exporting Data in python,
Data wrangling, Exploratory Data Analysis, Simple Linear Regression, Multiple Linear Regression,
Non-Linear Regression, K-Nearest Neighbours, Decision Trees, Logistic Regression, Support Vector
Machine, Margin, Kernel function and Kernel SVM, K-Means Algorithm, Bagging, random forests,
boosting)

READINGS

1. Applied Machine Learning by MadanGopal (2018), McGraw Hill Education, India

2. Machine Learning by Tom Mitchell (2017), McGraw Hill Education, India
3. Principles of Soft Computing by S. N. Sivanandam and S. N. Deepa (2018), Wiley, India

37
 Course Code DECAP518 Course Title DATA ANALYTICS WITH PYTHON

WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: understand the basic structure and features of Python programming
CO2: interpret object-oriented programming concepts such as encapsulation, inheritance and
polymorphism as implemented in Python
CO3: apply pandas and NumPy for data analysis
CO4: implement machine learning algorithms
CO5: analyze real-life situation specific problems and perceive solutions
CO6: build exploratory data analysis and visualizations

Unit No. Content

Unit- 1 Python basics: introduction, data types and operators
Control Statements and functions: conditional statements, branch statements and
Unit- 2
loop statements, types of functions
Unit- 3 Python data structures: strings, lists, sets, tuples and dictionaries
Unit- 4 OOP concepts: OOP features, encapsulation, inheritance
More on OOP concepts: function overloading, operator overloading and method
Unit- 5
overriding,
Exception handling: catching exceptions, catching multiple exceptions, raising
Unit- 6
exceptions, custom exception
Introduction to NumPy: arrays vs lists, array creation routines, arrays from existing
Unit- 7
data, indexing and slicing
Unit- 8 Operations on NumPy arrays: array manipulation, broadcasting, binary operators
Unit- 9 NumPy functions: mathematical functions, statistical functions,
Unit- 10 NumPy functions for sorting, searching and counting functions
Unit- 11 Handling data with pandas: introduction to pandas, series, Dataframe, sorting
Unit- 12 Working with csv File using NumPy, Operations on files using NumPy
Unit- 13 Data cleanup: investigation, matching and formatting
Unit- 14 Data visualization: introduction to matplotlib, line plot, multiple subplots in one figure
Unit- 15 More about Data visualization: bar chart, histogram, box and whisker plot,
Unit- 16 More about Data Visualization: scatter plot, pie charts
Introduction to seaborne: seaborne, seaborne Vs matplotlib, data visualization using
Unit- 17
seaborne
Unit- 18 Machine learning: introduction, types of machine learning
Unit- 19 Machine learning algorithms: linear regression, k-nearest neighbors
Unit- 20 More about ML: decision trees, random forests, k-means clustering

LABORATORY WORK:
Implementation of Python programming concepts (control statements, functions, strings, lists, sets,
tuples, dictionaries, OOP concepts, exception handling, NumPy arrays and functions, pandas, data
visualization, machine learning algorithms)

38
READINGS:

1. Programming and Problem Solving with Python by Ashok Kamthane, Amit Ashok kamthane,
McGraw Hill 2nd Edition
2. Hands-On Data Analysis with NumPy and pandas by Curtis Mille, Kindle Edition
3. Python for Data Analysis by Wes McKinney, O'Reilly Media
4. Machine Learning for Absolute Beginners by Oliver Theobald, Kindle Edition

39
 Course Code DEMGN803 Course Title BIG DATA ANALYTICS

WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: analyze the need and importance of fundamental concepts and principles of Big Data
CO2: apply internal functioning of different modules of Big Data and Hadoop
CO3: evaluate the big data ecosystem and appreciate its key components

Unit No. Contents

1. Introduction to Big Data: Big Data and its importance, The V's of Big Data, Challenges
Unit- 1 and Applications of Big Data, Tools used in Big Data Scenario.
2. Foundations for Big Data: Distributed file system, scalable computing over internet,
Unit- 2
programming models for big data.
3. Data Models: Data model vs. data format, data stream, understanding data lakes,
Unit- 3
exploring streaming sensor data.
4. NOSQL Data Management: Introduction to NoSQL, aggregate data models, aggregates
key-value and document data models relationships, graph databases, schema less
Unit- 4
databases, materialized views, distribution models, sharding, version, Map reduce
partitioning and combining, composing map-reduce calculations.
5. Introduction to Hadoop: Understand what Hadoop is, learning about other open-source
Unit- 5 software related to Hadoop, understand how Big Data solutions can work on the Cloud,
Hadoop - Big Data Overview, Hadoop - Big Data Solutions.
6. Hadoop Administration: Hadoop - Environment Setup, Hadoop - HDFS Overview,
Unit- 6
Starting HDFS, Hadoop - Command Reference.
7. Hadoop Architecture: Understand the main Hadoop components, learn how HDFS
Unit- 7 works, List data access patterns for which HDFS is designed, describe how data is stored
in an HDFS cluster.
8. Hadoop Master Slave Architecture: Hadoop – Map Reduce, Hadoop – Streaming,
Unit- 8 Hadoop – Multi Node Cluster, Creating User Account, Configuring Key Based Login,
Installing Hadoop and Configuring Hadoop on Master Server.
9. Hadoop Node Commands: Configuring Master Node, Configuring Slave Node, Format
Unit- 9 Name Node on Hadoop Master, Starting Hadoop Services, Adding a New Data Node in the
Hadoop Cluster, Adding User and SSH Access.
10. Map Reduce Applications: Map Reduce workflows – unit tests with MR Unit – test data
and local tests, anatomy of Map Reduce job run, classic Map-reduce, YARN failures in
Unit- 10
classic Map-reduce and YARN job scheduling, shuffle and sort, task execution, Map
Reduce types, input formats, output formats.
11. Hadoop Ecosystem: Applications on Big Data Using Pig and Hive, Data processing
Unit- 11 operators in Pig, Hive services, HiveQL, Querying Data in Hive, fundamentals of HBase
and Zookeeper, IBM Info Sphere Big Insights and Streams.
12. Predictive Analytics: Simple linear regression- Multiple linear regression-
Unit- 12 Interpretation of regression coefficients. Visualizations, Visual data analysis techniques,
interaction techniques, Systems and applications
13. Data Analytics with R: Machine Learning, Introduction, Supervised Learning,
Unit- 13
Unsupervised Learning, Collaborative Filtering, Big Data Analytics with Big R.
14. Big data management using SPLUNK: data integration process, Big Data Management
Unit- 14 and Processing using Datameer, Installing Splunk Enterprise on Windows, Installing
Splunk Enterprise on Linux, Exploring Splunk Queries.

40
 15. Natural Language Processing (NLP): Introduction to NLP, Text Preprocessing
Unit- 15
Techniques, Sentiment Analysis and Named Entity Recognition (NER)
16. Big Data Security and Privacy: Challenges in Big Data Security, Access Control and
Unit- 16
Encryption Techniques, Compliance and Regulatory Considerations
17. Big Data Governance and Ethics: Data Governance Frameworks, Ethics in Big Data
Unit- 17
Analytics, Data Privacy Laws and Regulations
18. Big Data Applications and Case Studies: Industry-Specific Applications (Healthcare,
Unit- 18 Finance, Retail, etc.), Case Studies of Successful Big Data Implementations, Emerging
Trends and Future Directions in Big Data Analytics
19. Scalable Data Storage and Management: Introduction to NoSQL Databases (MongoDB,
Unit- 19 Cassandra, etc.), Scalable Data Storage Solutions (HBase, Amazon DynamoDB, etc.), Data
Lake Architecture and Implementation
20. Capstone Project: Final Project to Apply Knowledge and Skills, Real-World Big Data
Unit- 20
Analytics Project, Presentation and Demonstration of Capstone Project

List of Practical’s / Experiments:

Introduction to Big Data Tools

• Introduction about Tools used in Big Data Analysis
Introduction to Virtual Box
• learning usage of VirtualBox installing and working with VirtualBox
• Installation of cloud era (for HADOOP, Hive installation)
Introduction to Hadoop Administration
• Hadoop - Environment Setup Hadoop - HDFS Overview
• File Management in HADOOP
• Understanding the layers of HADOOP HDFS, YARN and Map Reduce
Working with HIVE
• Introduction to Data Types in Hive, Creating Data tables, Alter Table, Drop Table, inserting data
into the tables, creating views, Apply various functions.
MAP REDUCE Programming
• Understand the concept of Map Reduce, Execute the basic programs using Map Reduce such as
Basic Word Count, Matrix Multiplication, Finding average age of Male and Female died in Titanic
Disaster and similar ones.
Introduction to No-SQL with MongoDB (basic Commands)
• Create database / select, checking database, See all your databases, Show your collections / dB’s,
delete your collection, Drop selected database, Create collection, Capped option *(for create
collection), Insert Data, Updating Data, removing data, Applying Projection and Limit, Sorting
data.

READINGS:
1. BIG DATA by ANIL MAHESHWARI, MC GRAW HILL
2. UNDERSTANDING BIG DATA: ANALYTICS FOR ENTERPRISE CLASS HADOOP AND
STREAMING DATA by GEORGE LAPIS, CHRIS EATON, TOM DEUTSCH, PAUL ZIKOPOULOS,
DIRK DEROOS, MC GRAW HILL.
3. BIG DATA AND ANALYTICS by SEEMA ACHARYA, SUBHASHINI CHELLAPPAN, WILEY
4. BIG DATA FUNDAMENTALS by THOMAS ERL, PEARSON

References:
1. MINING OF MASSIVE DATASETS by JURE LESKOVEC, ANAND RAJARAMAN, JEFF ULLMAN,
STANFORD UNIVERSITY PRESS

41
 Course code DEPEA515 Course Title ANALYTICAL SKILLS-I
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: observe the basic concepts of reasoning and quantitative aptitude
CO2: apply the learned concepts to solve the company specific reasoning and quantitative aptitude
tests
CO3: analyze the problem and use logic to interpret and handle different situations
CO4: understand the concepts to solve the problems in given time
CO5: reproduce the concepts and use it to solve the applications
CO6: evaluate the knowledge by cracking online tests

Unit No. Content

Unit 1 Number system: classification of numbers, rules of divisibility, multiplication and
squaring of numbers, HCF & LCM of numbers, cyclicity of unit digit, remainder theorem
Unit 2 Average: average of numbers, arithmetic mean, weighted average
Unit 3 Mathematical operations: BODMAS rule, calculation based problem, conversion of
symbols into signs
Unit 4 Percentage: commodity price increase/decrease, comparison based questions,
population based examples, successive percent changes, budget based problems
Unit 5 Profit and loss: cost price, selling price, profit and loss, calculation of profit/loss percent,
false weight, discount, successive discount, marked price
Unit 6 Direction sense test: understanding of directions, different types of practice problems
Unit 7 Blood relation: cracking jumbled up descriptions, relation puzzle, coded relations
Unit 8 Number, ranking and time sequence: number test, ranking test, time sequence test
Unit 9 Ratio and proportion: ratio and its types, proportion and its types, direct and indirect
variations, partnership
Unit 10 Alligation or mixture: concept and rules of alligation, problem based on mixing of
liquids/items
Unit 11 Problem on ages and numbers: problems on ages, problem on numbers
Unit 12 Permutation and combination: factorial, difference between permutation &
combinations, circular permutation, arrangement and selection based problems,
distribution and division
Probability: experiment, sample space, event, probability of occurrence of an event,
bayes theorem, odds of an event, selection based problems, binomial distribution
Unit 13 Logical venn diagram and set theory: venn diagram based problems, concept of set
theory
Syllogism: all, some and none relations, related statements with venn diagram
Unit 14 Data interpretation: basics of data interpretation, average and percentage, tabulation,
bar graphs, pie charts, line graphs

READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS BY DR. R S AGGARWAL, S

CHAND PUBLISHING
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING BY DR. R S AGGARWAL, S
CHAND PUBLISHING
3. MAGICAL BOOK ON QUICKER MATHS BY M TYRA, BANKING SERVICE CHRONICLE ANALYTICAL
REASONING BY M.K. PANDEY, BANKING SERVICE CHRONICLE

42
 Course code DEPEA516 Course Title ANALYTICAL SKILLS-II
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: apply logical reasoning to understand, interpret and handle different situations.
CO2: solve efficiently the company specific logical reasoning tests.
CO3: apply logical reasoning to prioritize and manage time.
CO4: decide to build the logic
CO5: examine the problem and handle it
CO6: apply the logics

Unit No. Content

Unit 1 Time and Work: chain rule, computation of work done together, men, women,
children-based problems, wages-based work problems, alternate day work
Unit 2 Pipes and Cisterns: inlet-outlet, part of tank filled, time-based problems, alternate
work
Unit 3 Time and Distance: concept of time speed and distance, conversion of Units, average
speed concept, different types of problems
Unit 4 Problem on trains: relative speed concept, faster and slower train
Boats and streams and races: downstream and upstream, linear and circular track
Unit 5 Sequence and series completion: series completion, analogy, classification, arithmetic
and geometric progression
Unit 6 Alphabet test and logical sequence of words: alphabetical order of words, letter-
word problems, rule detection, alphabetical quibble, word formation by unscrambling
letters, word formation using Letters of a given word, alpha-numeric sequence puzzle,
logical sequence of words
Unit 7 Coding-Decoding: letter coding, number/symbol coding, substitution, matrix coding,
mixed letter coding, mixed number coding
Unit 8 Simple interest: basics of principal, rate and time, rate computation, time computation,
amount computation
Unit 9 Compound interest: concept of simple and compound interest, questions based on
relation between compound and simple interest
Unit 10 Calendar: calculating odd days, basic concept of calendar, finding the exact day
Unit 11 Clocks: concept of clock, angle computation, facts
Insert the missing character: set of figures, set of arrangements, set of matrix
Unit 12 Data sufficiency: check sufficiency of data to answer the given questions, Coding
inqualities: basic operations, rules of inequalities, coded relations
Unit 13 Puzzle test: seating/placing arrangements, comparison type questions, sequential
order of things, family-based problems
Unit 14 Non-Verbal Reasoning: series of figures, analogy of figures, classification of figures

READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS BY DR. R S AGGARWAL, S

CHAND PUBLISHING
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING BY DR. R S AGGARWAL, S
CHAND PUBLISHING
3. MAGICAL BOOK ON QUICKER MATHS BY M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING BY M.K. PANDEY, BANKING SERVICE CHRONICLE

43
 Course code DEENG539 Course Title ACADEMIC ENGLISH
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: differentiate between a range of authentic academic texts
CO2: observe actively to lectures, presentations and interviews to understand key information
CO3: construct a variety of essays and other assignments
CO4: appraise academic grammar
CO5: apply academic English and vocabulary in professional life

Unit No. Content

Unit 1 Academic writing: introduction, texts and academic texts, ways of writing, balanced
versus weighted essays
Unit 2 Academic writing: brainstorming and outlining, gathering information
Unit 3 Writing paragraphs: introduction, types of paragraphs, enumeration
Unit 4 Writing paragraphs: exemplification, complex paragraphs, sequence
Unit 5 Writing paragraphs: comparison of items, cause effect in paragraph writing, visuals in
paragraph writing
Unit 6 Basics of reports and research papers: introduction, types of reports, format of a
report, assessment reports
Unit 7 Basics of reports and research papers: writing a report, understanding the text, data
collection, writing a research paper
Unit 8 Basics of reports and research papers: overview of a research paper, selection of a
research paper, plagiarism, citing sources, publication sources
Unit 9 Presenting your ideas: purpose of a presentation, components of a presentation, when
to read or speak, preparation
Unit 10 Presenting your ideas: before the talk, on the podium, handling questions, strategic
planning
Unit 11 Grammar for editing: basic sentences, verbs, nouns, editing a sentence
Unit 12 Grammar for editing: delayed subjects: it, there and what, the long and winding
sentence, short sentences, parallelism
Unit 13 Working with words: misleading words, one word for many, complicated words,
avoiding metaphors, redundant words
Unit 14 Working with words: linking words, expressing the degree of certainty, capitalization,
sexist language

READINGS:

1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.

2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZAL AND
SAM MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN LANGUAGE
ASSOCIATION.

44
 INTRODUCTION TO THE STUDY OF
Course code DEENG514 Course Title
LANGUAGE
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: identify vowels and consonants in phonetics
CO2: distinguish between different parts of speech organs, place of articulation and manner of
articulation
CO3: describe syllable and stress patterns in relationship with aspects of connected speech in English
language
Unit No. Content
Unit 1 Language and Phonetics: introduction to first and second language, introduction to
phonetics
Unit 2 Language and Phonetics: meaning and importance of phonetics, difference between
phonetics and phonology
Unit 3 The Production of Speech Sounds: introduction to the speech organs, articulators
above the larynx
Unit 4 The Production of Speech Sounds: vowels and consonants, long vowels and short
vowels
Unit 5 Vowels, Diphthongs, and Triphthongs: introduction to vowels, long vowels, short
vowels
Unit 6 Vowels, Diphthongs, and Triphthongs: introduction, diphthongs, triphthongs
Unit 7 Voicing and Consonants: the larynx, respiration and voicing, plosives
Unit 8 Voicing and Consonants: place of articulation, manner of articulation, fortis and lenis
Unit 9 The Phoneme and Phonology: the functioning and patterning of sounds, the phoneme
Unit 10 The Phoneme and Phonology: the phonology, symbols and transcription, minimal pairs
Unit 11 The Syllable and Stress: strong and weak syllables, close front and close back vowels
Unit 12 The Syllable and Stress: syllabic consonants, nature of stress
Unit 13 The Syllable and Stress: levels of stress, placement of stress within the word
Unit 14 Aspects of Connected Speech: rhythm, assimilation, elision, linking

READINGS:

1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA

2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITY PRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER,
CAMBRIDGE UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY, OXFORD
UNIVERSITY PRESS
5. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY, OXFORD
UNIVERSITY PRESS

45
 POST-INDEPENDENCE INDIAN
Course code DEENG519 Course Title
LITERATURE
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: understand the social cultural and political dimensions of Indian Writing in English.
CO2: deduce the historical elements and theoretical orientation of Indian Writing in English.
CO3: analyze the stylistic techniques of Indian Writing in English.
CO4: trace the essential features of Indian Writing in English.

Unit No. Content

Unit 1 Literary Terms: feminism, patriarchy, sexism
Unit 2 Literary Terms: misogynoir, misandry, LGBTQ
Unit 3 Literary Terms: gender issues, male gaze, womanism
Unit 4 Rupa Bajwa - The Sari Shop: plot and narrative technique
Unit 5 Rupa Bajwa - The Sari Shop: social and political background, character analysis and
thematic analysis
Unit 6 Tagore - Leave this chanting and singing: textual, analysis, thematic analysis,
symbols and motifs, stylistic features
Unit 7 Tagore - Kamala Das - My Grandmother’s House: textual analysis, thematic analysis
Unit 8 Tagore - Kamala Das - My Grandmother’s House: symbols and motifs, stylistic
features
Unit 9 Difficult Daughters by Manju Kapur: about the author, plot, character analysis
Unit 10 Difficult Daughters by Manju Kapur: thematic analysis and gender issues, critical
analysis
Unit 11 Mahesh Dattani - Final Solution: character analysis and thematic analysis
Unit 12 Mahesh Dattani - Final Solution: plot, narrative technique
Unit 13 Girish Karnad - Nagamandala: thematic analysis, narrative technique
Unit 14 Girish Karnad - Nagamandala: plot summary, character analysis

READINGS:

1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGE BOOKS
2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

46
 POSTCOLONIAL LITERATURES
Course code DEENG527 Course Title
AND CULTURAL STUDIES
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: identify the impact of colonialism on culture
CO2: estimate the significance of the post-colonial era in the life of its inhabitants
CO3: apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4: justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Content

Unit 1 Salman Rushdie: Midnight's Children: Midnight's Children as a post-colonial epic,
technique of magic realism of Rushdie
Unit 2 Salman Rushdie: Midnight's Children: discussion of the plot of the novel, epical
features of the novel
Unit 3 Salman Rushdie: Midnight's Children: character of Saleem and his importance, the
themes of alienation and cultural dislocation
Unit 4 Chinua Achebe: Things Fall Apart: Struggle for dominance and identity crisis,
introduction to the African culture
Unit 5 Chinua Achebe: Things Fall Apart: theme of cultural destruction, hybridity and
marginalization
Unit 6 Chinua Achebe: Things Fall Apart: theme of gender discrimination in the novel,
conflict between tradition and modernity
Unit 7 Bapsi Sidhwa: The American Brat: the life and achievements of the writer, the theme
of male domination in society, Feroza's American experience
Unit 8 Bapsi Sidhwa: The American Brat: cultural assimilation of Feroza and the application
of Bhabha's theory of hybridity, loss of identity of Feroza in America, cultural conflicts
between Parsee culture and American culture, the character of Zareen
Unit 9 Jean Rhys: Wide Sargasso Sea: introduction to the writer, race, relations and
prejudice, the theme of oppression of slavery
Unit 10 Jean Rhys: Wide Sargasso Sea: the episodes of magic and incantation in the novel,
male domination and patriarchal power structure, discussion on the characters and
themes
Unit 11 Derek Walcott: Dream On Monkey Mountain: the significance of the title of the
drama, the post-colonial elements in the drama, the theme of the loss of identity
Unit 12 Derek Walcott: Dream On Monkey Mountain: the theme of marginalization and the
application of the theory of Homi Bhabaha, Makak and his confrontation with the
colonial rulers, the significance of the ending of the drama
Unit 13 Margaret Atwood: Surfacing: the life and achievements of the writer, the significance
of the title, the theme of alienation and the application of the theory of hybridity of Homi
Bhabha
Unit 14 Margaret Atwood: Surfacing: the postcolonial elements in the novel, the theme of
feminism in the novel, the role of nature in the novel, the plot structure of the novel

READINGS:

1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS

2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS
47
 Course Code DEPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: understand the leading institutions of the Indian political system and the changing nature of
these institutions
CO2: assess the laws pertaining to elections and analyse the electoral system of India
CO3: enumerate the working of the Indian federalism in the constitutional context
CO4: distinguish the powers and functions of various organs of the government
CO5: discuss about various constitutional and statutory bodies of India
CO6: evaluate the functioning of the local government institutions

Unit No. Content

Making of the Indian Constitution: Indian national movement to the making of the
Unit-1
Indian constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of
Unit-3
state policy
Constitutionalism in India: democracy, social change, national unity, checks and
Unit-4
balances, basic structure debates, constitutional amendments
Union executive: president as the head of the state, prime minister and council of
Unit-5
ministers
Union Parliament: structure of the union parliament, role and functioning,
Unit-6
parliamentary committees
Unit-7 Judiciary part - I: Supreme Court, high court
Unit-8 Judiciary part - II: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and
Unit-11 adaption, role of intergovernmental coordination mechanisms, inter-state council,
emerging trends.
Electoral Process and Election Commission of India: conduct of elections, rules,
Unit-12
electoral reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part - I: Comptroller and Auditor General,
Unit-13
National Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part - II: National Commission for Human
Unit-14
Rights, National Commission for Women, National Commission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS BY BIDYUT CHAKRABARTY, RAJENDRA KUMAR

PANDEY, SAGE PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION BY AUSTIN GRANVILLE, OXFORD
PAPERBACKS

48
 PUBLIC POLICY AND GOVERNANCE
Course Code DEPOL527 Course Title
IN INDIA
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: understand the nature and scope of public policy and administration in India
CO2: assess the major problems and complexities in India’s governance system
CO3: appreciate the methodological pluralism and synthesizing nature of knowledge in public policy
and administration
CO4: analyse the changing dimensions and patterns in India’s public governance and administrative
processes.
CO5: evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
Public and private administration Approaches and its replications in India: System
Unit-2
Theory, Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalisation
Theories and Principles of Organization and its operations in India: Scientific
Unit-8
Management Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Organizational Communication: Theories and Principles, functioning in India and its
Unit-10
impacts
Chester Bernard Principles of Communication, Information Management in the
Unit-11
organization Managing
Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter
Unit-12
Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

READINGS:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde,

2. Public Administration in India by Sterling Publications, Streling Publications.

49
 Course Code DESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: articulate all the methodical concepts to understand the social system and function
CO2: collect information regarding various social units in terms of structural and functional analysis
CO3: examine structural and functional significance of social institution
CO4: innovate ideas to create pathways for the social problems
CO5: apply theoretical understanding in the process of social change and mobilization
CO6: analyse the process of social exclusion and inclusion in terms of policy making and
development program

Unit No. Content

Introduction to Sociology: Definition, Nature and Importance, Relation of Sociology with
Unit-1 other social sciences-Economics, History, Political Science, Psychology and Social
Anthropology
Sociology and other Social Studies: Branches of Sociology-Industrial Sociology, Political
Unit-2 Sociology, Sociology of Family, Sociology of Education, Medical Sociology, Urban and Rural
Sociology
Sociological Imagination: Development of Sociology as a Social Science and Sociological
Unit-3
Prospective
Basic Concepts: Society, Community, Association and Institution –Social Groups, Social
Unit-4 Structure and function, Role and Status, Social Stratification and Mobility, Social Control,
Social process and Social Change.
Sociology of Culture: Culture and Socialization Definition-Features, Elements, Types,
Unit-5 Cultural Relativity, Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural
change.
Social Institutions: Marriage, Family, Kinship, Religious Institutions, Economic
Unit-6
Institution, Educational Institution and Political Institutions
Unit-7 Indian Social Institutions (I): Caste System, Jajmani System, Major religious practices
Indian Social Institutions (II): Indian Agriculture: farmers movements, Primary
Unit-8
education, Mid-day meal, privatization of higher education, Research and development
Social Problems (I): Definition, Nature, Cause, Proposals, Legal and Constitutional
Unit-9
measures in controlling social problems.
Social Problems (II): Family Disorganisation, Problem of Child Labour, Problem of Aged,
Unit-10
Gender issues and Gender problems,
Social Problems (III): Communal Riots, corruption, terrorism, Alcoholism and Drug
Unit-11 Addiction, problem of Unemployment, untouchability, population problem, Rural and
Urban Problems, Nepotism
Unit-12 Social Change: Meaning Definition, Nature and Importance, Types of Social Change

Social Movement: Peasant movement, Dalit Movement, Backward Classes movement,

Unit-13
Social Reform Movement
Social Inclusion and Exclusion: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes, Neo Buddhist
movement, Women empowerment

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READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N. Shankar. S
Chand.
2. Fundamentals of Sociology. Vidya Bhushan. Pearson Education.
3. Fundamentals of Sociology Gisbert P. Orient Black Swan. Third edition (2010).
4. Fundamentals of Sociology Rajendra Kumar Sharma. Atlantic.1st edition (2013).

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 Course Code DESOC506 Course Title GLOBALIZATION AND SOCIETY
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: identify concept of globalization as academic contested
CO2: locate the economic dimension of globalization
CO3: consider the political dimension of globalization

Unit No. Content

Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in education: Learning, Access to education, Technological gap
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1. S.K. PRAMANIK, R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND EMERGING

CHALLENGES, PHI LEARNING PVT LTD
2. BABITA AGARWAL, ANIL AGARWAL, GLOBALIZATION AND INDIAN SOCIETY, AP PUBLISHER
3. MANFRED B. STEGER, GLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORD UNIVERSITY
PRESS

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