Santhosh Kumar Data Analyst
Santhosh Kumar Data Analyst
com
Linkedin Profile
SANTHOSH KUMAR Chennai, INDIA
Skills
• SQL (SQL Server, MySQL, PostgreSQL) • Microsoft Power BI
• Python (Pandas, NumPy, MatPlotLib) • Project Management
• Tableau • Time Management
• Excel (Vlookup, Conditional Formatting, Pivot Tables,
Macros)
Projects
Sales Insights – Brick & mortar business [Power BI | SQL] – Personal Project - Link July 2024
● Created an automated dashboard for a computer hardware business facing challenges in scaling within a dynamically
changing market and lacking actionable insights.
● Performed data analysis using SQL and Power BI to track revenue growth, year-over-year (YOY) trends, and region-
wise sales performance.
● The dashboard enabled quick, data-informed decisions, effectively displaying sales trends and potentially raising
revenue by at least 7% in the next quarter.
END-TO-END DASHBOARD – For Atilq Grand hotel – Personal Project July 2024
● Atliq Grand, a five-star hotel, noticed a loss in its market share and wanted to address this issue.
● To facilitate data-informed decision-making, I developed an end-to-end dashboard.
● Using Power BI, I analysed data to track revenue by category, trends by key metrics, property performance,
realization percentage, and several other KPIs.
● This dashboard enabled the Revenue team to regain their revenue and market share by 20% in the next month.
S EN TIM EN T AN A LY S IS O N T W E ET S – Personal Project December 2019
● Utilized R Studio to perform sentiment analysis on 14,000 tweeter reviews of six major airlines
● Performed data cleaning and text analysis to successfully identified the major complaints for each airline
● Applied regression and machine learning to produce a final model with an accuracy of 88% and lift of 34%
SOCIAL MEDIA DATA ANALYSIS – Accenture June 2024
● Conducted a detailed analysis of Social Buzz Company social media data, focusing on reels and posts.
● Leveraged tools like Tableau and Excel to analyze and visualize data.
● Provided strategic recommendations that increased Social media engagement by 20%.
Work Experience
B U SIN E S S D EV E L OPM E N T AS S OC I AT E – Holograd – Ayodhya, UP June 2024 - July 2024
● Collected and analyzed sales and performance data to inform strategic planning and decision-making.
● Utilized Excel to create detailed reports and dashboards, providing insights into market trends and business performance.
● Collaborated with cross-functional teams to implement business development strategies, contributing to a [Achievement, e.g.,
"10% increase in client acquisition"].
Founder & Data Analyst – Traditional Taste December 2021 – May 2023
● Implemented data-driven strategies that increased online sales by 40% over 12 months.
● Utilized tools such as Excel, Google Analytics, and ecommerce platform analytics to track and report on key performance
indicators (KPIs).
● Managed end-to-end operations of an ecommerce startup, including product sourcing, marketing, sales, and customer service.
Education
BE Computer Science – Panimalar Engineering College August 2021 – May 2025
Majors: Data Structures and Algorithms, Network Analysis, Database Management Systems, Statistics and Probability