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    DUBAI

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    Zuzana Zgarbová

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    DUBAI

    Uploaded by

    Zuzana Zgarbová
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    DUBAI

    Uploaded by

    Zuzana Zgarbová

    Copyright:

    © All Rights Reserved
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    DUBAI – is considered as the largest and the most popular city in the

    United Arab Emirates with its 2,788,929 inhabitant. Dubai was visited by
    5,51 million international visitors in 2020 – this number is less than
    expected due to the coronavirus pandemic. Once a desert, Dubai is now a
    modern oasis, basking in the glory of attracting visitors from every corner
    of the globe. Today, the city hosts some of the most spectacular buildings
    and skyscrapers. Dubai also offers a variety of entertainment and
    sightseeing options. ´What attracts people to Dubai is its development in
    line with western technology, at the same time retaining the eastern
    culture. Over the decade, Dubai has regularly found a place in the list of
    top 10 most visited cities in the world.

    DUBAI TOURISM 2021 –The number of international tourists arriving to


    Dubai almost doubled over the years from 2012 – 2019 reaching
    approximately 21mil people. Top 5 cities in thw world by international
    visitors – Bangkok, Paris, London, Dubai and Singapoure. The top tourist
    destinations in Dubai include Burj Khalifa, the tallest building in the world
    since 2009, and Dubai Miracle Garden. Most visitors to Dubai were from
    western Europe. The tourism sector has been contributing to the
    employment in UAE at more than five percent of total employment.
    Forecasts show that employment in the travel and tourism sector will
    benefit about 400 thousand people in 2028. Visitor exports was the main
    tourism contributor to the gross domestic product (GDP) of the
    UAE. Investments in the travel and tourism sector was expected to rise
    over the following years.

    OLD DUBAI - In the 18th century, Dubai was a small fishing and trading
    village. With the increase in population, the city was divided into three
    different areas. The first city district became Dejra, which had the largest
    area and developed into a main business centre. The transport of people
    and goods on land was carried out by donkeys and camels, and the
    transport from the shore to the bank of the stream had a more demanding
    and lengthy version. An essential and main source of income at the time of
    the UAE's creation was oil extraction and exports. It was known to
    everyone that the natural resource would sooner or later be depleted.
    Almost from the beginning of the discovery of oil wealth, the rulers of the
    UAE began to diversify their economy and sought other sources of income
    such as industry and tourism.

    In 1958, Sheikh Rashid was elected as ruler of the emirate of Dubai. He


    created a plan for the future development of the city, which included
    improving infrastructure related to population growth, supporting existing
    services and creating new ones.

    In 1959, Sheikh Rashid published a project to build an airport, which was


    completed in 1961. The high interest of airlines in landing rights was no
    surprise due to the expansion of the Dubai market and the increase in the
    population working in the territory. In 1985, Dubai Airport became the
    home base for the newly established national airline Emirates.

    TODAYS DUBAI - The current ruler His Highness Sheikh Mohammed bin
    Rashid Maktoum continues the tradition of his family's efforts and
    continues his father's legacy to make Dubai a major world city. To realize
    its vision, he is creating favourable conditions for foreign investors,
    presenting the emirate of Dubai as a free trade zone and an attractive
    tourist destination.

    Within the international market, he increases the competitiveness of the


    emirate by developing information technology and IT industry. The
    information projects include Dubai Internet City, Dubai Media City,
    Knowledge Village Dubai and, last but not least, the so-called e-
    government. It is an Internet portal accessible since October 2011 and
    residents can pay various licenses, fees, fines and increase your
    information literacy. Dubai has also presented itself as a hub of
    international finance. In February 2002, the Dubai International Financial
    Centre was opened, which acts as a bridge between regional and global
    financial markets. Until 1990, Dubai International Airport served mainly as
    a transfer point to other countries of the world. However nowadays, the
    city, together with the airport, also serves as an important tourist
    destination, and the ruling family has intensified this trend by regularly
    organizing the so-called Dubai Shopping Festival. Tourists at the time of
    the festival can take advantage of discounts on Dubai goods, and an
    interesting tradition has become the creation of the so-called Dubai
    Goods. A world village that visually informs foreign visitors about culture,
    crafts and products from foreign countries.

    DUBAI TOURISM STRATEGY 2020 - Dubai Tourism Strategy 2020 was


    launched in 2013. It is a strategic roadmap with the key objective of
    attracting 20 million visitors per year by 2020. The strategy focuses on
    making Dubai as the 'first choice' for the international leisure and business
    traveller. This involves broadening Dubai's offering in events, attractions,
    infrastructure, services and packages and making it appealing to a wider
    audience. The strategy will focus on three key objectives:

    Maintaining market share in existing source markets

    Increasing market share in markets with high growth potential

    Increasing the number of repeat visits.

    DUBAI PLAN 2021 - Dubai Plan 2021 describes the future of Dubai
    through holistic and complementary perspectives, starting with the people
    and the society who have always been, and always will be, the bedrock of
    the city. This aspect describes the characteristics that Dubai’s people need
    to have to deliver on the city’s aspirations in all areas, and examines the
    society needed to support and empower these individuals in achieving
    their goals.

    The plan addresses the urban environment including both natural and built
    assets, and looks at the living experience of the people of Dubai and its
    visitors as a result of their interaction with this environment and the
    economic and social services provided. In addition, the plan also focuses
    on the economy, which is the city’s development engine and its fuel for its
    march forward.
    Finally, the plan addresses the government as the custodian of the city
    development in all aspects. These perspectives were divided into 6
    themes, each highlighting a group of strategic developmental aims for
    Dubai, and together forming the city’s vision for 2021.

    SMART DUBAI 2021 STRATEGY - The strategy is based on four pillars.


    They are Seamless – providing integrated daily life services, Efficient –
    optimising use of city resources, Safe – anticipating risks and protecting
    people and information, Personalised – enriching life and business
    experiences for all.

    The six strategic objectives of Smart Dubai 2021 are to achieve a -


    smart liveable and resilient city (its aim is for example to improve city
    connectedness to simplify living)., globally competitive economy powered
    by disruptive technologies( under this objective smart strategy aims for
    inspired, skilled, innovative and highly productive workforce reinforcing
    Dubai’s position as the smartest city of the future), interconnected society
    with easily accessible social services by Facilitating inclusive and effective
    participation of city stakeholders to engage them in designing city
    experiences, smooth transport driven by autonomous and shared mobility
    solutions by Boosting the use of public and shared transportation means to
    reduce time spent commuting, helping residents and visitors reach their
    destinations safer, faster and happie, clean environment enabled by
    cutting-edge ICT innovations and digital, lean connected government
    where SmartDubai aims to be A paperless, cashless Government, driven
    by cutting-edge, disruptive technologies, defining the Government of the
    future now.

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