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Concept Selection

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8 views17 pages

Concept Selection

Uploaded by

noah11012002
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Concept Selection

Concept Development Process


Mission Development
Statement Identify Establish Generate Select Test Set Plan Plan
Customer Target Product Product Product Final Downstream
Needs Specifications Concepts Concept(s) Concept(s) Specifications Development

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes


Criteria for choice of concept

– Ease of handling
– Ease of use
– Readability of dose setting
– Dose metering accuracy
– Durability
– Ease of manufacture
– Portability
Questions asked

– How can the team choose the best concept? (abstract designs)
– How can a decision be made that is embraced by the whole
team?
– How can desirable attributes of otherwise weak concepts be
identified and used?
– How can decision making process be documented?
Concept Development Funnel

concept generation

concept screening

concept scoring
concept testing
Methods to choose concepts
•External decision – customer, client etc.
•Product Champion – member of the team
•Intuition - feel
•Multivoting - votes
•Pros & cons – SWOT
•Prototype & test – test data
•Decision matrices - weighted
Why Structured Method?
•A customer – focused product
•A competitive design
•Better product-process coordination
•Reduced time to product introduction
•Effective group decision making
•Documentation of the decision process
Concept Selection Process
• Prepare the Selection Matrix
– Criteria
– Reference Concept
– Weightings
• Rate Concepts
– Scale (+ – 0) or (1–5)
– Compare to Reference Concept or Values
• Rank Concepts
– Sum Weighted Scores
• Combine and Improve
– Remove Bad Features
– Combine Good Qualities
• Select Best Concept
– May Be More than One
– Beware of Average Concepts
• Reflect on the Process
– Continuous Improvement
Example: Concept Screening
Example: Concept Scoring
Remember…
The goal of concept selection is not to
• Select the best concept.

The goal of concept selection is to


• Develop the best concept.

So remember to combine and refine the


concepts to develop better ones!
Caveats
• Beware of the best "average" product.
• Perform concept selection for each different
customer group and compare results.
• Check sensitivity of selection to the
importance weightings and ratings.
• May want to use all of detailed requirements in
final stages of selection.
• Note features which can be applied to other
concepts.

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