EMPOWERMENT TECHNOLOGIES - Wireless data transmission for those who

REVIEWER are “on the road”

Quarter 2 Module 12 URL or Uniform Resource Locator

Multimedia - the address of a given resource on the web.

- integration of text, sound, graphics, - a URL can also redirect to other resources
animation and video into a single unit that are present on the network such as
command output or database queries.
User Participation
- URL is a type of a URI or Uniform
- for users to participate, providing ratings Resource Identifier.
and reviews of content offered by the
application. Linear Multimedia

Video on demand - a type of a multimedia that is designed to

be presented in a sequential manner. It has a
- users to select video and audio content distinct beginning and an end.
when they want it
- makes television programs, movies and - It is usually intended for display purposes
other video content available to users at with not much interaction or distraction
any time. from the audience.

Secure Socket Layer or SSL - Linear Multimedia may also be referred to

as "Passive Multimedia."
- help users protect their data during transfer
by creating a uniquely encrypted channel Non-Linear Multimedia
for private communications over the public
internet. - is a non-sequential type of multimedia
where the person's participation is crucial.
How does HTTPS works: SSL explained
- In this type of media, the person needs to
1. User accessing secure site. interact with a computer program, thus
2. Check DNS records for IP address to find making him in control of the experience.
website host.
3. Website Records found. Going to the Remove Limitations with Non-Linear
Host Web Server. Navigation
4. Requesting Secure SSL connection from
Website Host. - Linear navigation is limited to product
5. Host responds with SSL certificate. categories and sub-categories within the
6. Secure connection is now established. platforms data schema.
Transferred data is encrypted.
- Non-linear navigation provides intelligent
Internet Service Provider or ISP multi-variant selection that filters by
product attributes.
- a business or an organization that provides
internet connections for its customers or - Non-linear navigation also improves the
members by enabling data transmission overall shopping experience in real-time.
between computers in workplaces or homes
and other computers on the internet.

- These data transmissions also takes place

through physical cables or wires.
Quarter 2 Module 13 - This was a series of protest that
mainly took place in Luneta Park
Advocacy from August 22 to 26, 2013.

- is a way of expressing views, opinions, - It condemned the misuse of the

concerns information access and on Priority Development Assistance
establishing to all one’s rights and Fund (PDAF).
responsibilities through any possible
means or ways.  Yolanda People Finder

Social Media - This was a vital tool for people

across the globe to track the
- is a collective term for website situation of their relatives.
applications which focus on community-
based input, communication, interaction, Change.org
content-sharing and collaboration.
- dubbed as the “world’s platform for
ICT in the recent history of Philippines? change”.

 EDSA (People Power Revolution) - it gives access to more people by allowing

the online community to affix their digital
- lasted from 1983 to 1986. signatures on a petition.

- it was during a radio broadcast of

Radyo Veritas, Cardinal Sin
encouraged the Filipinos to help end Quarter 2 Module 14
the regime of then President
Ferdinand Marcos. Planning and Conceptualizing the Content

- a major protest took place along 1. Specific

EDSA from February 22 to 25,
1986 involving two million - Set a real goal that is direct, detailed and
Filipinos from different regions and meaningful.
sectors.
- Make sure that your goals are focused and
 EDSA II can identify a concrete outcome.

- also known as the 2001 EDSA 2. Measurable

Revolution which happened during
January 17 to 21, 2001. - Make sure that your goal is trackable and
quantifiable.
- It was fueled after 11 prosecutors
of then President Joseph Estrada - Defining your own definition of “success”
walked out in the impeachment will aid you to estimate your current
trial. achievement level on reaching your specific
goals.
- the crowd in EDSA grew over the
course of few days through text 3. Attainable
brigades.
- Work towards a goal that is challenging
but possible and doable.
 Million People March
- Check if you have the tools or resources
that will help you to achieve and attain your
goals.
 dream you have in taking up this concept
4. Realistic paper.

- Be honest with yourself and know your 3. Purpose

capabilities and the things that you cannot
do. - includes the reasons why your chosen
project or advocacy campaign is worth all
- Be realistic toward your goals as well as the time effort and money.
on your capacity to do.
- it is more about on how you can help other
5. Time-Bound people in the purpose of your chosen
concept paper.
- Every goal should have a target date to
finish. 4. Description

- Having deadlines motivates oneself to do - includes all the necessary information,

more efficiently and helps you to be focused data and details about your project.
in reaching your goals.
- This element talks about the steps and
procedure on how you will do things
Concept Paper properly.

- are summaries of projects or issues that 5. Support

contemplate interests, experience and
expertise that commonly serves as a purpose - contains your budget needed for the
of delivering an in-depth discussion of a project.
certain topic that a person has a strong
position on. - every project needed funds to be published
and materialized their certain cause, thus
- a mainstream educational tool to develop support from a sponsor/s necessary to be
and to create solution to a certain problem consider.
or issue.
6. Contact Information
Elements of a Concept Paper for Social
Advocacy - includes information on how you can be
contacted.
1. Title Page

- have a short but a catchy and interesting Quarter 2 Module 15

title of your chosen topic.
Creative Commons
- should also give a full overview of what
the concept paper is all about and what are - an internationally active non-profit
the things you are resounding out about. organisation that provides free licences for
creators to use when making their work
- Title page usually in the form of question. available to the public.

2. Introduction - These licences help the creator to give

permission for others to use the work in
- serves as the most important part of your advance under certain conditions.
concept paper.
- CC licences allow the creator of the work
- This part of your concept paper should to select how they want others to use the
detail your mission or goal and the vision or work.
Additional Note: 2. Creative Commons

- When a creator releases their work under a - Some Rights Reserved

CC licence, members of the public know • Re-use is permitted without permission
what they can and can't do with the work. under the specifications shared in the
license.
- The great thing is that all CC licences
allow works to be used for educational 3. Public Domain
purposes.
- No Rights Reserved
- Teachers and students can freely copy, • May be used without permission.
share and sometimes modify and remix a
CC work without having to seek the Social Advocacy
permission of the creator.
- the act of supporting a cause or proposal:
Types of CC Licences the act or process of advocating.

1. Attribution Research
(BY)
- The creation of new knowledge
- You may copy, distribute, display and and/or the use of existing knowledge in a
perform the work and make derivative new and creative way.
works based on it only if they give the
author or licensor the credits in the manner Research Skills
specified by these.
- an ability to gather information about the
2. Non-Commercial topic.
(NC)
- We must review that information, analyze
- You may copy, distribute, display, and and interpret the information in a manner
perform the work and make derivative that brings us to a solution.
works based on it only for noncommercial
purposes. Audience Profiling

3. No Derivative Works - is the process of defining exactly who your

(ND) target audience is by unifying and analyzing
their behaviors across multiple platforms
- You may copy, distribute, display and and touchpoints.
perform only verbatim copies of the work,
not derivative works based on it. 1. Demographics

4. Share-Alike - defines not only the population of your

(SA) audience but also the work that they do.

- You may distribute derivative works only - It also where they live, their gender, age,
under a license identical to the license that income level, religion, ethnicity, education
governs the original work. level, and knowledge level.

The Spectrum of Rights 2. Psychographics

1. Copyright - is the classification of people according to

their personal characteristics, lifestyle,
- All Rights Reserved attitudes, social class, aspirations, values,
• Re-use requires the permission from the tastes, activities and interests and other
copyright owner. psychological criteria.
 b. Timeline Infographics

Infographics - shows progress of information

over a chronological time period.
- “a visual representation of information or
data”. c. Process Infographics

- composed of set of collection of various - demonstrates a linear or branching

imagery, charts, and text that gives an process as how to teach the workings of an
easy-to-read and easy-to-understand object or flow chart showing choices in a
synopsis of a certain topic or issue. decision process.

Steps in Making Infographics d. Informational Infographics

1. Outline The Goals Of Your - are most likely a poster that summarizes
Infographic topic with some extra bits of information.

- the hardest part which talks about on what e. Geographic Infographics

should your infographic be about?
- displays data with a location map.
- You should remember to recognize that
you’re creating an essential infographic, so f. Compare/Contrast Infographics
that your audience can gain something very
specific from reading it. - illustrates notable similarities or
differences as a “this versus that”
2. Collect Data For Your Infographic infographic or as a table or simple list.

- after knowing what your Infographic is all g. Hierarchical Infographics

about, now you have to gather data of
your chosen topic. - demonstrates a chart with levels.

a. Self-made data – this approach requires h. Research-based Infographics

more time for you need to ask
around, send some emails, do research - is similar to the statistical infographic,
online, create your own made survey, and but based on research. It can be used to
process your own conclusion. compare unlike items with popular sets of
data.
b. Data sources – this is the easiest way to
gather information to get ready-made i. Interactive Infographics
information that you can find on the books,
magazines, newspaper and internet. - gives viewers the control to modify the
infographic and is web-based.
3. Visualize The Data In Your
Infographic 4. Layout The Elements Of Your
Infographic Design
- visualizing your data is about choosing the
type of infographic you want to use. - is all about placing them all together into
an attractive looking infographic design.
Different Types of Infographics:
5. Add Style To Your Infographic Design
a. Statistical Infographics
- This is about putting your own style and
- shows a summary or overview of data personal touch, just be creative in
with one or more graphs, tables or lists. combining text, shapes and images in your
most creative way.
 - it covers a broad range of creative works.

Quarter 2 Module 16 - Copyright or author’s right is a legal term

used to describe the rights that creators have
Designing Social Advocacy over their literary and artistic works.

1. Inform a. Literary works

- One main purpose of media is to inform - These are basically prose such as books,
the people of what is the real situation of the news story, scientific paper, novel, poetry,
society. or any other forms of “word-only”.

- Voice out your thought in increasing - The validity of copyright under literacy
understanding and making meaningful works applies during the lifetime of the
knowledge to share with others. author plus fifty (50) years after death.

2. Inspire b. Musical works

- Infuse your advocacy and learning with a - These applies to both the lyrics and the
sense of meaning and purpose to motivate music.
and uplift your audience.
- Under musical works, the copyright falls
- Make their viewing worthwhile, alive, and under fifty (50) years from year recording
healthy on their eyes. took place.

3. Educate c. Dramatic works

- Empower your audience with the proper - These are plays, including any
knowledge. accompanying music.

- Make them aware and impart learning - Works whether published or unpublished,
through your advocacy. expires fifty
(50) years after the end of the year of
4. Entertain creation.

- Ignite wonder, awe, and entertainment d. Pictorial, graphic and sculptural

through learning. works

- Give your advocacy an entertainment - These are photographs, drawings,

value. paintings, and any other kinds of two- or
three-dimensional art.
Fair Use
- These works’ copyright applies under fifty
- you can use copyrighted materials without (50) years from the publication.
a license but only for certain purposes.
e. Motion pictures and other audiovisual
- These includes commentary, criticism, works
reporting, research, and educational
purposes. - These are movies, television
shows, YouTube videos, and any kind of
• Republic Act 8293 – Intellectual multimedia.
Property Code of the Philippines
- The audio-visual works
- the primary law governing intellectual shall be protected for fifty (50) years from
property rights in the country. the date of publication.
 3. Video
- If it is unpublished, it is protected for fifty 4. Picture
(50) years from the date of creation. 5. Audio
6. Other Media
f. Sound recording
Influencer
- These are a separate copyright that
protects a recording artist’s rendition of a - someone who has a large social media
work. following.

- Performances not incorporated in Helpful Tips To Do Online Promotion

recordings shall be protected for fifty (50)
years from the end of the year in which 1. E-mail Marketing
the performance took place.
- involves sending e-mail messages to a list
- Sound or image and sound recordings of customers as a way to promote the
and performances incorporated therein products and stay in touch with your market.
shall be protected for fifty (50) years from
the end of the year in which the recording 2. Blog Marketing
took place.
- process of reaching targets or customers
g. Architectural works through a blog.

- These are blueprints and similar plans for 3. Social Media Marketing
building.
- a technique done by linking the website
- Works of applied art shall be protected for URL with any social media post to attract
twenty-five (25) years from the date of its interested visitors.
creation.
4. Search Engine Marketing

Quarter 2 Module 17-18 - involves processes and tasks that help

search engine find and rank websites.
Viral
5. Website Monitoring
- used to describe an image, video, etc. that
is sent quickly via the Internet from one - one of the key parts of website
person to another until many people have management which includes processes of
seen it. testing and logging the status and uptime
performance of a website.
Viral marketing
6. Website Traffic Monitoring
- a style of promotion that relies on an
audience to organically generate and push - it is the process of reviewing and
the message of a product or service. analyzing website performance, stability,
and overall user experience.
- On social media, marketing is considered
“viral” when it's being shared rapidly by the - key objective: evaluate the website’s
public at large (with a compounding effect) performance from the end user’s standpoint.
rather than just its target audience.
Google's Internet-related Services and
Forms of Viral Content Products

1. Post • Online advertising technologies

2. Blog • Search Engine
• Cloud Computing - Visitors who come to your website
• Software from an AdWords or other paid search
• Hardware ad.

Top 5 Google Analytics Metrics To c. Direct

Monitor
-Visitors who come to your website
• Sessions without a traceable referral source, such
as typing your URL into their address
- refers to a group of interactions that bar or using a bookmark on their
take place on your website within a browser.
given a time frame.
d. Referral
• Users
- Visitors who come to your website
- somebody who has had at least one from another website by clicking on a
session within the selected date range. link.

- they are also classified as new and e. Social

returning visitors.
- Visitors who come to your website
• Bounce Rate from a social network.

- when a user only visits one page of f. Other

your website before leaving and is
calculated by tracking the amount of - If you use UTM parameters for custom
users who leave your site from the page campaign tracking, the traffic linked to
they entered on. those campaigns is listed here.

• Engagement

- One of the best ways to measure this

engagement is by finding out just how
long visitors are spending on your site
and what content is the most popular.

• Traffic & Referrals

- Knowing where the visitors on your

site are coming from is important as it
will let you know which platforms are
most effectively helping you to reach
your audience.

Types of Visitors from Traffic

Sources

a. Organic Search

- Visitors who come to your website

after searching Google.com and other
search engines.

b. Paid Search