SR Particulars Pg

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Part A
1. State the objectives and functions of supply chain management. What
is meant by supply chain strategy?

2. State the objectives and functions of scheduling. What are the factors
affecting scheduling?

3. What are the various current trends in SCM? What are the steps
involved in process of implementing an IT-enabled SCM system?

4. How supply chain management is different from customer

relationship management?

Part B
1. Executive summary
2. Introduction
3. Review Of Literature
5. Research Methodology
6. Objectives
7.
 PART A

Q1.] State the objectives and functions of supply chain management.

What is meant by supply chain strategy?

ANS: OBJECTIVES:

1] to increase the total value created – The success of the supply chain increases
with increasing SCM profitability. The profitability of the supply chain is the
difference between the price a consumer pays for a product and what it costs an
organization to make and deliver that product to consumer.

2]Price and quality: improvement is yet another crucial supply chain management
objective. Cost-quality optimization and balancing are the goals.

3]To look for the cost and revenue sources-The only source of revenue comes
from the customer; therefore, seek those sources as well. As a result, the movement
of
4]Speeding up the ordering process-SCM attempts to cut down on the time
needed for ordering and completing orders.
5]Delivery improvement-The SCM attempts to satisfy the customer’s requests for
guaranteed delivery of high-quality goods at competitive prices and with short lead
times.
6]Demand satisfaction-Managing demand and supply is an essential yet tricky
responsibility for a business or management staff. Its goal is to satisfy consumer
demand with adequate resources.
7]Flexibility-SCM strives towards flexibility. A supply chain that is well-managed
offers flexible planning and improved control mechanisms.
8]Improved Distribution-SCM wants to guarantee better distribution. The
efficiency of the distribution side can be maximized. If a marketer or distributor
uses all the tools correctly, they can achieve optimal level distribution.
9]Cost reduction-Another goal of SCM is to lower a company’s overall cost to
achieve service level requirements.
~A supply chain strategy is an overarching plan for the planning, design,
execution, control and monitoring of supply chain activities. It guides efficient
operations and brings about initiatives that deliver on key performance indicators.
A supply chain strategy also documents what function handles each supply chain
activity, as well as when collaboration is needed; what activities need to happen
and when; and how performance is measured.
Supply chain strategy should clearly align to business goals, integrate the various
supply chain activities and drive the entire supply chain forward.

Q2] State the objectives and functions of scheduling. What are the factors
affecting scheduling?
ANS: OBJECTIVES-

1]Making efficient use of the Labour.

2]Making best possible use of the equipment that are available for the use.

3]Increasing the profit.

4]Increasing the output.

5]Improving the service level.

6]Maximizing the delivery performance ie. meeting the delivery dates.

7]Minimizing the inventory.

8]Reducing the manufacturing time.

9]Minimizing the production costs.

10]Minimizing the worker costs.

FUNCTIONS
1]Allocation of the resources.
2]Shop floor control.
3]Making maximum use of the plant at minimum possible cost.
4]Ensure that the needs of the manpower are optimum.
5]Determination of the sequence of the jobs.
6]Specifying the start and the end time for each job (actively scheduled).
7]Getting quick feedback from the shops regarding the delays and the various
interruptions.
8]Possess up – to – date information for the availability of the materials, expected
delivery dates etc.
9]Possess up – to – date data on the machine regarding its breakdown, servicing
etc.
10]Keep itself abreast of the hiring, dismissals, holidays etc. of the work force.
* FACTORS AFFECTING SCHEDULING:
INTERNAL FACTORS-
a. Stock of Finished Goods with the Firm: In the continuous production where
the production is made to stock, the scheduling should be adjusted to the stock of
the finished goods with the dealers. Generally the stock is maintained at certain
month’s supply on hand. The new sales forecast should be made and the
scheduling should be made in the light of the fluctuation in the stock holing.
b. Time Interval to Process Finished Goods from Raw Material: In other words
how much time will be required manufacture each component subassembly and
then assembly (i, e, the final product).
c. Availability of Machines: The machines and equipment have varying
production capacities. Moreover their occupancy scheduling can be made with the
help of machine load charts.
d. Availability of Manpower: The scheduling should be made in the light of the
availability of the manpower. The rushing or production should be adjusted to
overtime working extra shift working or hiring of the temporary labor. The slacks
should be adjusted through transfers if possible. Due consideration should be given
to the factors like induction and training to new employees. As far as possible the
layout should be minimized.
e. Availability of Materials: Sometimes the production flow is interrupted by the
stock outs. In continuous production proper stock levels should be maintained to
facilities scheduling. In case of probable stock outs of strategic items extra efforts
should be made to procure them as far as possible and the limited stock in hand
should be issued only to critical operations. The scheduling should be adjusted in
the light of such situation in intermittent production, the materials should be
acquired according to the bill of materials enlisting the need of specific orders.
Such process will smoothen the scheduling task.
f. Manufacturing Facilities: The manufacturing facilities in terms of power
requirements material handling services storekeeping workbench area and such
other facilities should be provided in adequate quantities so that it may not affect
the smooth flow of the production adversely. Such situation will facilities
scheduling function.
g. Feasibility of Economic production Runs: Under the economic lot production
generally two costs are compared set up cost and the carrying cost. At economic lot
production these two costs are equated.

EXTERNAL FACTORS:
1]Consumer demand:
Scheduling also depends on the consumer demand. Consumer demand can be
found out by sales forecast. So, the production schedule is prepared according to
the sales forecast. However, it has to be adjusted (changed) when the actual
demand is different from the sales forecast.
2]Consumer delivery dates:
The production schedule also depends on the consumer delivery dates. The consumer is
the most important person in a business. So, this factor must be given more importance
than other factors. The production schedule must be made in such a way that it will
guarantee timely delivery to the consumers. In case of seasonal goods, production must
be spread out throughout the year; so, there will not be too much pressure in demand
season.
Q3] What are the various current trends in SCM? What are the steps involved
in process of implementing an IT-enabled SCM system?

ANS:
1]Resilience: The lockdown caused chaos and upheaval in all sectors all over the
world; supply chains have had to innovate and venture into uncharted territory.
Value chains include everything from procuring raw materials to delivering the
products to customers. The impact of supply chain disruptions extends beyond
these value chains

2. Blockchain: Blockchain technology offers outstanding transparency and

visibility. Instead of the conventional method of storing information in tables,
blockchain uses blocks of data. New blocks are created as each storage block gets
filled with data, and are ‘chained’ to the previous block. These blocks become
undisputable records, giving users transparency into every transaction with precise
time stamps.

3]Digital Supply Chain Twins: With social distancing and remote work, digital
became more popular than manual, as it provides real-time data from across the
supply chain along with precise analytics. This helped avoid many disruptions.
They recreate a supply chain and its processes in entirety, in a digital environment
that can be accessed easily. The real-time data collected from IoT devices offer full
visibility into everything, from what customers order, to individual items going
through the supply chain.

4]Supply Chain as a Service (SCaaS): SCaaS is rapidly becoming one of the

most popular supply chain software trends. As value chains gain complexity, it
becomes very difficult to handle every process in-house. The trend is to shift to
digital from manual, where data maintenance and analysis, implementing massive
numbers of IoT devices, etc. become the norm. Most small and medium businesses
will be unable to execute these tasks themselves, choosing to outsource them
instead.

5.Circular Supply Chains: Conventional linear supply chains dispose materials

left after producing an item; with sustainability becoming more important than
ever, circular supply chains are gaining in popularity. Here, unused materials are
pushed back into the chain – recycling and promoting low or zero waste. Today’s
customers care about the ethical value of their products, and governments define
limits for waste too. To be successful today, you must use ethical practices and
have sustainability in sourcing. Circular supply chains require some effort but can
help cut costs significantly.

6]Robotics and Automation: Supply chain can benefit significantly by adopting

modern robotics, as they can integrate with your processes safely, from remote
locations. While there is the fear of humans losing jobs, it actually only takes up
low-value tasks, enabling you to divert your attention to complex challenges and
value-adding tasks. The employees performing lower-value tasks can be upskilled
– they don’t have to be dismissed. Like it or not, automation is here to stay thanks
to the increased productivity and efficiency it offers.

7] 5G Networks: It is imperative that we have networks capable of handling a

large number of devices, now that thousands of IoT-enabled devices are becoming
available in the market. There is a huge gap between the capabilities of 4G and 5G.
while the former is capable of handling 10,000 devices in a square mile, the latter
can handle a hundred times that number. The rapid adoption of digital necessitates
a robust network being in place to enable seamless and speedy communication
between machinery, processes, and users. 5G offers better quality and also
optimizes important supply chain components, from logistics to distribution, up to
warehouse management.

8]Cloud-based Products: Cloud-based systems reduce expenses and

customization issue, without compromising on security or functionality. A study
by Markets estimates that the market for cloud-based supply chain management
will cross 45 billion dollars by 2027. Businesses today are more open to
outsourcing, and are not worried about third parties accessing their software,
inventory information and the like. The benefits provided by cloud software
like Tranquil are numerous: rapid deployment, lower upgrade costs, better software
lifecycle, anytime anywhere access, and so on.

* Steps involved in process of implementing an IT-enabled SCM system?

1. Inventory Optimization: Ensure that inventory levels are optimal, avoiding

overstocking or understocking, and minimizing carrying costs.
2.Order Accuracy: Achieve a high level of order accuracy to prevent shipment
errors and customer dissatisfaction.

2. Cost Reduction: Implement strategies to reduce operational costs in

warehousing, such as labor, energy, and maintenance costs.

3. Space Utilization: Maximize the use of warehouse space to accommodate more

products and reduce storage expenses.

4. Fulfillment Speed: Improve order processing and fulfillment times to meet

customer demands for quick delivery.

5. Supplier Collaboration: Work closely with suppliers to improve the efficiency

of inbound logistics and reduce lead times.

6. Quality Control: Implement quality control measures to ensure that products

are received and shipped in good condition, reducing returns and losses.

7. Safety and Compliance: Ensure a safe working environment for warehouse

staff and compliance with all relevant regulations. Technology Integration:
Leverage technology, such as warehouse management systems (WMS), RFID,
and automation, to streamline operations and increase accuracy.

8. Environmental Sustainability: Implement eco-friendly practices in

warehousing, such as energy-efficient lighting, waste reduction, and recycling,
to align with corporate sustainability goals.
 Q4] How supply chain management is different from customer relationship
management?

ANS: CRM platforms establish direct lines of communication between

organizations and their customers. They also collect and organize customer
information throughout the customer lifecycle. CRM platforms collect customer
data, like contact information, previous sales interactions, personality traits and
potential for added sales opportunities. Employees in sales, marketing and
customer service can then quickly analyze, reference and use this information to
personalize interactions with leads and existing customers. Although CRM and
SCM platforms both help organizations deliver goods and services to customers,
the individual processes that each platform manages occur at different parts of the
customer lifecycle.
SCM platforms include the following features:
a) order processing and synchronization with partners;
b) product inventory management;
c) sales and product distribution, logistics and tracking;
d) supplier opportunities and relationship tracking; and
e) supply and demand forecasting.
on the other hand, manage product and service delivery. They collect supply chain
data and use it to forecast future sales and track real-time product inventory and
sales locations. This data-driven approach to SCM helps organizations manage
inventory checks, logistical information, delivery dates and product supply
controls.
However, these platforms track different types of information. While many
organizations use both a CRM and an SCM, some companies may need just one.
To ensure business leaders purchase the right software for their organization, they
should know the similarities and differences between these platforms.
 PART B
A STUDY OF SUPPLY CHAIN STRATEGY OF DMART.

EXECUTIVE SUMMARY
OBJECTIVES:

1] To study warehouse management of Dmart.

2] To study factors for efficient warehouse management of Dmart.
3] To study advantages and disadvantages of warehousing of Dmart.
INTRODUCTION
DMART was founded by Radhakishan Damani in 2002, in Mumbai. It is
a discount retail chain in India that operates a chain of physical stores
and an online platform. DMart sources its products directly from
manufacturers and suppliers, which helps to keep costs low and pass on
the savings to customers. The company operates an efficient supply
chain, with a central warehouse system that enables it to quickly and
efficiently distribute products to its stores. This helps to reduce lead
times, lower inventory costs, and improve the overall shopping
experience for customers.
DMart has a simple store layout with a limited product assortment and
minimal in-store advertising, which helps to keep operating costs low
and pass on the savings to customers. It is known for offering a wide
range of products at affordable prices, including groceries, household
items, personal care products, and apparel. D-Mart has a reputation for
efficiency and low pricing, and it has a loyal customer base in India.
DMart is known for its efficient supply chain management, which helps
the company to quickly and efficiently distribute products to its stores
and offer high-quality products at low prices to customers. As one of the
leading hypermarket chains in India, DMart is by far, one of the most
successful ones, due in part to the fact that it offers a wide range of
products to its customers across the country, and it is the perfect place
for people looking for an everyday low price.
In today's business world, supply chain management is essential to
ensuring that products are delivered on time, in the right quantity and at
a cost-effective rate.
COMPANY PROFILE
HISTORY
DMart was founded by Radhakishan Damani in the year 2000. The first store was
opened in Powai, Mumbai, Maharashtra, India. From the beginning, DMart aimed
to offer customers a wide range of products at competitive prices. DMart expanded
its presence by opening more stores in Mumbai and nearby areas. The company
gained popularity for its focus on providing quality products at affordable prices,
which resonated well with Indian consumers. DMart experienced significant
growth, expanding its presence to different states in India. The company gained a
reputation for its strong emphasis on customer satisfaction, value for money, and a
wide range of products. DMart went public with its initial public offering (IPO) in
March 2017. The IPO was well-received, and the company's shares were in high
demand among investors.

PRESENCE
Dmart have 336 stores spread across Maharashtra.
Product Profile

Under its Foods Category –

It offers groceries, staples, processed foods, dairy, frozen products, beverages &
confectionery and fruits & vegetables that contributes close to 52 percentage in
revenues.
Under its Non-foods Category –
It offers home care products, personal care products, toiletries and other over-the-
counter products that contribute close to 21 percentage in revenues.
Under its General Merchandise and Apparel Category –
It offers bed & bath, toys & games, crockery, plastic goods, garments, footwear,
utensils and home appliances.
RESEARCH METHODOLOGY
An research has been done to identify the warehouse management of
Dmart. To identify factors for efficient warehouse management of
Dmart and to study advantages and disadvantages of warehousing.
The data has been collected through an interview as a primary source of
data and various websites, blogs, and previously published research
papers as secondary source of data for purpose of collecting information.
DATA COLLECTION
THE FOLLOWING DATA IS BEING COLLECTED THROUGH
AN INTERVIEW AS A SOURCE OF PRIMARY DATA.

Q1] can you provide an overview of your role and responsibilities as

a warehouse manager at Dmart?
Answer: As a warehouse manager at Dmart, my primary responsibility is
to oversee all warehouse operations. This includes inventory
management, order fulfillment, receiving shipments, ensuring safety
protocols are followed, and optimizing warehouse efficiency.

Q2] What is the size and capacity of the warehouse you manage?
Answer: The size and capacity of our warehouse can vary depending on
the location. Generally, our warehouses are designed to accommodate a
large volume of products.

Q3] How do you manage the warehouse system?

Ans: Basically it includes several strategies including inventory
management, inspection of goods, quality control, returns of damaged
goods etc.

Q4] Can you describe the process of receiving and inspecting

incoming shipments?
Ans: When shipments arrive, we perform a thorough inspection to check for
damages and verify the accuracy of the order against the packing list. This helps us
maintain the quality of products and ensures accuracy in our inventory.
Q5] what kind of warehouse system do Dmart follow?
Ans: Dmart uses centralized warehouse system, with single large warehouse
serving as the distributor center for all its stores. As it helps to reduce lead times,
lower inventory costs and improve the overall shopping experience for customers.

Q6] what are the advantages and disadvantages of warehousing of

Dmart?
Ans: there are many advantages including: Cost Savings: Buying in bulk and
storing products in warehouses can lead to cost savings through economies of
scale. D-Mart can negotiate better deals with suppliers, reducing procurement
costs. Faster Order Fulfillment: Having well-organized warehouses enables D-Mart
to fulfill customer orders quickly. This contributes to customer satisfaction and
loyalty. Seasonal Inventory: Warehousing allows D-Mart to store seasonal or
perishable items during off-seasons, ensuring they are available when demand
increases.
Disadvantages include: Operational Costs: Maintaining and managing warehouses
comes with significant operational costs, including rent, utilities, labor, and
security. These costs can erode profits if not managed effectively. Perishable or
fast-moving consumer goods may expire or become obsolete if not sold quickly,
leading to losses.

Q7] What types of products are typically stored in this warehouse?

Ans: "This warehouse primarily stores grocery items, perishables, non-perishables,
and household goods, which are our main product categories."

Q8] How do you handle returns, damaged goods, and product

recalls within the warehouse?
Answer: "We have a well-defined process for returns and damaged goods, ensuring
accurate documentation, proper disposal of damaged items, and compliance with
product recall protocols."
Q9] Can you share any recent improvements or innovations in your
warehouse operations?
Ans: "We've recently introduced automated picking systems and data analytics
tools to enhance efficiency and decision-making in our operations."

Q10] How do you manage and motivate your warehouse team to

maintain high performance standards?
Ans: "We provide regular training, performance incentives, and recognition
programs to ensure our team is motivated and committed to meeting our goals."

Q11] what challenges do you face while managing the warehouse?

Ans: Ensuring that the right products are in stock and available for D-Mart stores
while minimizing overstock or out-of-stock situations. It is a big task for us to
manage the inventory. Managing fluctuations in demand, especially during peak
shopping seasons or sales events, can be challenging. Dealing with unexpected
disruptions in the supply chain, such as transportation delays or vendor issues, can
affect inventory management and timely deliveries. Recruiting, training, and
retaining skilled warehouse staff is also a challenging task. Striving for ongoing
process improvements to enhance efficiency and reduce costs is a perpetual
challenge.
FINDINGS AND CONCLUSION:

From the above gathered information it is observed that Dmart is a single large
warehouse and one can buy products in bulk quantity and in lower price. Managers
faces many challenges is managing the warehouse
REVIEW OF LITERATURE

TITLE:
D-Mart: Most successful Indian hypermarket chain

OBJECTIVES:
TO PROVIDE BEST VALUE POSSIBLE FOR CUSTOMERS, SO THAT
EVERY RUPEE THEY SPEND ON SHOPPING WITH DMART GIVES
THEM MORE VALUE FOR MONEY THAN THEY WOULD GET
ANYWHERE ELSE

CONCLUSION
Overall, DMart's success can be attributed to a combination of factors,
including its focus on providing high-quality products at low prices, its
efficient supply chain, and its strong focus on customer service.

TITLE:
THE SUCCESS STORY OF DMART SUPPLY CHAIN
MANAGEMENT.

OBJECTIVES:
At DMart, we research, identify and make available new products and
categories that suit the everyday needs of the Indian family. Our mission is to
provide the best value possible for our customers, so that every rupee they
spend on shopping with us gives them more value for money than they would
get anywhere else.

COCLUSION
Avenue Supermarts, owner of D-Mart, aims to open 30 stores annually from
an average of 20stores in the last two fiscals and not necessarily own them
India’s most valuable retailer is choosing to veer away from its time-tested
business rules as it chases growth. Avenue Supermarts Ltd, owner of D-Mart,
is looking to accelerate profit and revenue growth by opening 30 stores
annually from an average of 20 stores in the last two fiscals. For this, it is
willing to compromise on certain basic tenets of its business such as owning
its stores and focusing only on brick and mortar.

TITLE:
A Comprehensive Study on Supply Chain Management of DMART.

OBJECTIVES:
To have an overview of retail industry in India as it is the booming sector in
today’s India, it is very important to understand every aspect especially the
supply chain management as it is the most crucial aspect that determines the
effectiveness of a business and the value it can add over time to people lives
investigate how the supply chain management (SCM) practices employed by
DMart.

CONCLUSION
here is much opportunity in the retail industry as it continues to grow leaps
and bounds, and with the shift from unorganised to organized retail, the
Indian economy will undoubtedly bedriven by it for the next few years as one
of the key elements. Avenue Supermarts Limited (DMart) is a unique
company with a well-thought-out business plan and a massive revenue base.
However, the pandemic had a negative impact on the company. This can be
seen in the latest figures, but the company is still on its way to recovery.
DMart is also ramping up its offering through online channels by managing
their supply chain to ensure that online orders can be delivered on time. They
are also looking to reduce their operational costs by managing this
supply chain. With its employees, customers, and suppliers, the company has
maintained cordial relations with each other.

TITLE
Strategy and Success of DMart: The Case of Retail Chain in India

OBJECTIVES:
The objective of this paper is to discuss and present the case of DMart retail
chain and provide insights about their success in India. The Indian retail
industry is emerging as one of the most dynamic and growing industries due
to the market size and economic power. DMart is increasingly profitable
retail supermarket chain in India that aims to offer customers a wide range of
basic home and personal products under one roof with an objective to offer
good products at great prices. Customers prefer DMart for better value for
money and masses of discounts than their competitors. Their target customers
are middle-income groups and families who are aspiring to meet most regular
consumer needs.

CONCLUSION
DMart’s case study creates awareness about the techniques and strategies it uses
especially for cost efficiency and higher sales. Their strategy has marked
difference from nearly every other Indian retailer. Whereas other companies have
expanded quickly into multiple segments with differentiated retail chain, DMart
has restricted segmentation. This makes DMart more profitable than others. It has
certain challenges but the founder is always prepared with some out of box strategy
and gives stellar performance. Majority of the customers of DMart are middle
income families and they prefer it for price, value for money and offers and
discounts. The inferences drawn from the case may lead to possible understanding
of company’s performance, he way it differentiates from its competitors. The
company is working on its dilemma by pilot testing some online services & home
delivery services in metro cities keeping in mind its cost efficiency.
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