54 860 81AA74 22E 85F B2 991 5A D30 D7

86 8 7 22 8 B 9 5 D D F
86 081 1A7 422 E85 5FB 299 915AAD3 30D 7FDD73
0 4 E 2 7 5
60 81AA74 22E 85F FB2 991 15A D30 0D7 FD7 735 486
81 74 22 85 B 99 5A D3 D FD 35 48 08
81 A74 22 E85 FB 299 15A D3 0D 7FD 735 48 608 1A7
A E 2 1 7 6 1
1A 742 22E 85F FB2 991 5ADD30 0D7 FD7 7354 486 081 A74 422
7 2 8 5 B 9 9 5 A 3 D F D 3 8 0 A E
A7 422 E8 FB 29 15 D 0D 7F 73 548 60 81A 742 22E 85F
4 5 9 A 3 D 8 7 8 B

9
8
7
5
4
3
2
1
74 22E E85F FB2 2991 15A D30 0D7 7FD 735 5486 6081 1A7 422 2E85 5FB 299

10
22 85 B 99 5A D3 D FD 73 48 08 A 42 E8 F 29 15
22 E85 FB 299 15A D3 0D 7FD 73 548 608 1A 742 2E8 5F B29 915 AD
E 2 7 5 7 2 B
Note:

54257
2E 85F FB2 991 15A D30 0D7 FD 735 486 6081 1A7 422 E85 5FB 299 915AAD3 30D
85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F
85 FB2 99 15A D3 0D7 FD 735 486 08 1A7 422 E8 5FB 29 915 AD 30D 7F D73
FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74

right job
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E
7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85
D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB
35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30
42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7
2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD
85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73
FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86

Q.1 (B) True or false ( any7)

91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E

(i)staff (ii) stage (iii) signal

Q.1 (A) fill in the blanks (Any 8)

7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85
D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB

5. Turnaround is a team activity.

35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29
1) All the questions are compulsory;

48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A

(i) future (ii)optimum (iii)perfect

81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
(i )Unity (ii) hierarchy (iii) galaxy

A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30
2) Figures to the right indicate full marks

42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7

2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD
85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73
FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
(i )frequent (ii) infrequent (iii) regular
(i )Organization (ii) Nation (iii) Society

Change Management is ____________.

Page 1 of 2
1. Mission represents business philosophy.
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08

(i ) inevitable (ii) optional (iii) avoidable

5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74

4. Environmental scanning is holistic exercise.

(i ) internal (ii) external (iii) environmental.

3. Functional level strategy is industry oriented

0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E

(i)Human resource (ii) Marketing (iii) Finance

7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85
(i ) Corporate (ii) Competitive (iii) Functional.
DURATION: 2 ½ HOURS.

PEST analysis is a tool of strategic _________.

D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB

(i )analysis (ii) implementation (iii) evaluation.

35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29

6. BCG model is applicable to single business firm.

SWOT analysis is used at ___________ interval.
Vision is shared across entire _______________.

735486081A7422E85FB29915AD30D7FD
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91

2. Goals address only financial issues of a company.

Financial synergy puts capital to ___________use.
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30

McKinsey’s 7 S framework includes_____________.

_____________ level strategy is a long term strategy.

42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7

2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD
Business is known to have ____________of objectives.

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73

FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
Paper / Subject Code: 80309 / Strategic Management

29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74
Diversification is an example of ___________growth strategy

0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E

7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85
D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 F
35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 2
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2
42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 99
2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99

07
08

___________strategy ensure that organisation selects the right person for

TOTAL MARKS: 75

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 1

FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD
7F 73 54 60 1A 74 2E 85F B2 91 5A 30
D7 54 86 81 74 22 85 B 99 5A D3
35 86 081 A7 22 E85 FB 299 15A D3 0D
48 08 A 42 E8 FB 29 15 D 0D
60 1A 74 2E 5F 2 91 A 30 7
8 7 2 8 B 9 5 D D
54 860 81AA74 22E 85F B2 991 5A D30 D7
86 8 7 22 8 B 9 5 D D F
86 081 1A7 422 E85 5FB 299 915AAD3 30D 7FDD73
0 4 E 2 7 5
60 81AA74 22E 85F FB2 991 15A D30 0D7 FD7 735 486
81 74 22 85 B 99 5A D3 D FD 35 48 08
81 A74 22 E85 FB 299 15A D3 0D 7FD 735 48 608 1A7
A E 2 1 7 6 1
1A 742 22E 85F FB2 991 5ADD30 0D7 FD7 7354 486 081 A74 422
7 2 8 5 B 9 9 5 A 3 D F D 3 8 0 A E
A7 422 E8 FB 29 15 D 0D 7F 73 548 60 81A 742 22E 85F
4 5 9 A 3 D 8 7 8 B
74 22E E85F FB2 2991 15A D30 0D7 7FD 735 5486 6081 1A7 422 2E85 5FB 299
22 85 B 99 5A D3 D FD 73 48 08 A 42 E8 F 29 15
22 E85 FB 299 15A D3 0D 7FD 73 548 608 1A 742 2E8 5F B29 915 AD
E 2 7 5 7 2 B

54257
2E 85F FB2 991 15A D30 0D7 FD 735 486 6081 1A7 422 E85 5FB 299 915AAD3 30D
85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F
85 FB2 99 15A D3 0D7 FD 735 486 08 1A7 422 E8 5FB 29 915 AD 30D 7F D73
FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A

a) Vision
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E
7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85

example
D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB
35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30
42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7
2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD

e) GE’s 9 cell matrix

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73
FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08

c) Differentiation strategy
d) Management of change
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74

b) Human Resource strategy

0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E
7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85

Q. 5 Write Short notes on (any 3)

OR
OR
OR

D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB
35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30
42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7
2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD
d) What is SBU? Explain its features.
10.Resistance to change mostly physical.

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73

FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54

Page 2 of 2
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
9. ROI is measure of marketing performance.

D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74

7. GE9 cell was developed by General motors.

b) Explain SWOT analysis with an example.

0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E

7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85

b) Write a note on Mckinsey ’s 7S framework

D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 FB
8. Shared values are not the part of 7s Framework.

b) Explain briefly the different levels of strategy

35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F 29

735486081A7422E85FB29915AD30D7FD
48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B2 91
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B 99 5A
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 29 15 D
Q. 3 c) Explain external environment analysis of business

A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2 91 AD 30
Q.3 a) Explain internal environment analysis of business.

42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 991 5A 30 D7

***********************
Q. 2 c) Explain briefly the process of strategic management

2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99 5A D3 D FD
d) Explain in brief the types of business level strategies

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 15 D 0D 7F 73

FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91 AD 30 7F D7 54
Paper / Subject Code: 80309 / Strategic Management

d) Explain the different reasons for organizational change.

29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86
Q. 4 c) What is Synergy? Explain the different types of Synergy
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A D3 D FD 73 48 08
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15 D 0D 7F 73 54 60 1A
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD 30D 7F D7 54 860 81A 74
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD 30 7F D7 354 86 81 74 22E
Q.2 a) What is business policy? Explain the nature and features of it.

7F 73 54 60 1A 74 2E 85F B2 91 5A 30 D7 D 35 86 081 A7 22 85
D7 54 86 81 74 22 85 B 99 5A D3 D FD 735 48 08 A7 42 E8 F
35 86 081 A7 22 E85 FB 299 15A D3 0D 7FD 73 48 608 1A 42 2E8 5F
Q.4 a) Explain BCG Matrix as a technique of portfolio analysis with an

48 08 A 42 E8 FB 29 15 D 0D 7F 7 54 60 1A 74 2E 5F B
60 1A 74 2E 5F 2 91 A 30 7 D7 35 86 81 7 22 85 B
81 74 22 85 B 99 5A D3 D FD 35 48 08 A7 42 E8 FB 2
A7 22 E8 FB 29 15 D 0D 7F 73 48 60 1A 42 2E 5F 2
42 E8 5FB 29 915 AD 30D 7F D7 54 60 81A 74 2E 85F B2 99
2E 5F 2 91 A 30 7 D 35 86 81 7 22 85 B 99
15
7.5
7.5
7.5
7.5
7.5
7.5
7.5
7.5
7.5
7.5
7.5
7.5

85 B2 99 5A D3 D7 FD 735 486 08 A7 422 E8 FB 29 1

FB 99 15 D 0D F 73 48 08 1A 42 E 5F 29 91
29 15 AD 30D 7F D7 54 60 1A 74 2E 85F B2 91 5
91 AD 30 7 D7 35 86 81 74 22 85 B 99 5A
5A 3 D7 FD 35 48 08 A7 22 E8 FB 29 15
D3 0D FD 73 48 608 1A 42 E8 5F 29 915 AD
0D 7FD 73 548 608 1A 742 2E 5F B29 91 AD
7F 73 54 60 1A 74 2E 85F B2 91 5A 30
D7 54 86 81 74 22 85 B 99 5A D3
35 86 081 A7 22 E85 FB 299 15A D3 0D
48 08 A 42 E8 FB 29 15 D 0D
60 1A 74 2E 5F 2 91 A 30 7
8 7 2 8 B 9 5 D D