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Lesson 1 - Introduction To GA4 Min

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17 views32 pages

Lesson 1 - Introduction To GA4 Min

Uploaded by

javitx7265
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to

Google Analytics 4
Lesson 1 - Google Analytics 4 Course

Charles Farina
About Me: @CharlesFarina (LinkedIn / Twitter)
The journey of this course

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8

Intro to Setup: Setup: Setup: Setup: Reporting: Reporting: Reporting:


GA4 Core Admin Events and Other Standard Analysis Audiences &
Conversions Reports Module Segments
Comprehensive Implementing Overview of the Learn how to BigQuery, user Learn the new Where all your New audience
introduction to the foundation administration track events properties, standard ad-hoc analysis features. This
the new Google components and configure e-commerce, reports will happen is the most
Analytics! conversions privacy, apps, important
and more lesson!
Lesson Objectives
1. Learn what is Google Analytics 4 really is
2. Discover how it is different than Universal Analytics
3. Advice on when to get started and what to expect in the near future
Introducing Google
Analytics 4
The New Google Analytics
Google Analytics Measurement Platforms
Mobile App Tracking for GA Moved to Firebase
What is Google Analytics 4?
A brand new version of GA (inside and out)!
What is New in GA4?
How is it different than Universal Analytics?
Automatic Measurement
Brand New UI
New Identity Methods
New Realtime Reports
Huge Improvements to Debugging
New Audience Builder
New Conversion Tracking
New Funnel Reports!
Trended Funnels
Open vs. Closed Funnels
Elapsed Time Between Steps in Funnels
Next Action in Funnels
New Pathing Reports
Backwards Pathing
Saved the Best
Feature for Last
The most important change to Google Analytics ever!
Free BigQuery Linking
BigQuery Export - Streaming Updates
Should You Drop Everything and Get Started Today?
GA4 is Not Yet Ready for Stand-Alone Web Usage
Check for latest list:
https://docs.google.com/spreadsheets/d/1b-AO001mxAS5T4BGFd1ztyZD8WQ-P7fQmEBuCp
T3k-4/edit#gid=0
You should
dual-tag!
Lesson Recap
1. Google Analytics 4 is a completely new version of Google Analytics
2. Largely, it isn’t compatible with existing GA (no historical data import)
3. Full of new features (Funnels, BigQuery, Elapsed Time)
4. You’ll want to dual-tag (not ready to replace existing GA)
5. Expect much to change (interface, features, etc)
Lesson Resources
1. Get Started
a. Google Guide
b. Ken Williams Guide
c. This CXL Course (of course)

2. Tips & Tricks


a. www.simoahava.com
b. www.kristaseiden.com
c. www.charlesfarina.com
d. www.ken-williams.com

3. Measure Slack:
a. measure.chat

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