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GEORH Anglais Technique 2024/2025
A). Before you read the text, answer the following questions :
1. Why do you think communication is important in a business setting?

2. How can effective communication impact teamwork and decision-making?
3. What do you think are some common barriers to effective communication in business?
4. How might technology influence business communication today?
Communication plays a pivotal role in the success of any business. It is the process by which
information is exchanged between individuals or groups, both within the organization and
with external stakeholders. The efficiency of communication impacts every aspect of a
business, including decision-making, problem-solving, productivity, and the overall business
culture. In today’s interconnected and fast-paced environment, businesses rely on clear,
effective communication more than ever to maintain a competitive edge.
Internal communication refers to the flow of information within an organization. It

encompasses communication between team members, departments, and management.
Whether it’s through emails, team meetings, video conferences, or collaboration tools,
internal communication ensures that employees are aware of their responsibilities, understand
the company’s objectives, and can share ideas openly. Good internal communication fosters
collaboration, drives productivity, and enhances employee morale. It also ensures that
everyone is working toward the same goals and helps in the resolution of conflicts that may
arise in the workplace.
External communication is equally important and involves interactions with clients, suppliers,
partners, and the public. It is what shapes a business’s image and brand reputation. Every
email, phone call, or social media post directed at customers or partners reflects the
company’s values and professionalism. Whether a business is dealing with customer inquiries,
handling complaints, or launching a marketing campaign, clear external communication helps
to build trust, loyalty, and long-lasting relationships. Inconsistent or poor communication with
external stakeholders can harm a business's reputation and lead to the loss of clients.
Effective communication benefits businesses in several ways. First, it fosters clarity and
understanding. When communication is clear, tasks are completed correctly the first time,
saving time and resources. It also minimizes errors and confusion, which often arise from
miscommunication or ambiguity. Second, good communication builds trust and rapport
within the team. Employees feel valued when they are heard and when information flows
openly between management and staff. This enhances engagement and teamwork, which are
crucial for driving performance and achieving business goals. Additionally, communication
enhances innovation. When employees are encouraged to communicate openly, share their
ideas, and provide feedback, businesses can tap into creative solutions to problems and adapt
more swiftly to change. This is especially important in today’s rapidly evolving markets
where businesses must be agile and responsive.
However, there are several barriers to effective communication that businesses must be aware
of. Language and cultural differences can cause misunderstandings, particularly in
multinational companies or during international negotiations. Technical jargon, especially in
industries like finance, law, or technology, may also create confusion if it is not properly
explained to all parties involved. Inadequate listening skills and distractions in the workplace
can further contribute to poor communication. These barriers can be mitigated by adopting
clear, simple language, promoting active listening, and ensuring the workplace environment
supports focused, productive conversations.
The impact of technology on business communication cannot be ignored. Digital tools such as
email, instant messaging, project management platforms, and video conferencing have
revolutionized how businesses operate. Communication is now faster, more convenient, and
can happen across vast distances. These tools have allowed businesses to connect global
teams, engage with clients in real-time, and collaborate on projects from different locations.
However, the convenience of digital communication can sometimes come at a cost. The
absence of face-to-face interaction may lead to a loss of personal connection, and over-
reliance on emails or messages can result in information overload, reducing the clarity of the
message being conveyed.
In conclusion, communication is the cornerstone of business success. Whether internally

among employees or externally with clients and partners, effective communication ensures
clarity, builds trust, and drives innovation. By recognizing and overcoming communication
barriers and effectively integrating technology, businesses can maintain strong relationships,
streamline operations, and position themselves for long-term success.
B). After you read the text, answer these questions :
1. How does effective communication benefit both internal teams and external business
relationships?
2. What are the main types of communication mentioned in the text, and how do they
differ?
3. Can you think of examples where poor communication might lead to problems in a
business setting?
4. How has technology changed the way businesses communicate, and what are some
challenges associated with it?
C). Fill in the blanks with the correct words :
1. Communication in business impacts decision-making, problem-solving, productivity,

and the overall……………………….
2. ……………………….refers to the flow of information within an organization,
whereas external communication involves interactions with clients, suppliers, and
partners.
3. Good internal communication fosters………………., drives productivity, and
enhances employee morale.
4. Clear external communication helps build t………….., loyalty, and long-lasting
relationships.
5. When communication is clear, tasks are completed correctly the first time, saving time
and………………….

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GEORH Anglais Technique 2024/2025

1. Why do you think communication is important in a business setting?

Internal communication refers to the flow of information within an organization. It

In conclusion, communication is the cornerstone of business success. Whether internally

B). After you read the text, answer these questions :

C). Fill in the blanks with the correct words :

1. Communication in business impacts decision-making, problem-solving, productivity,

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