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Executive Summary
Our company, Nobodhara, a dynamic Youth-led marketing agency,
offers innovative solutions like social media marketing, influencer
collaborations, and personalized ad strategies to help niche industries
thrive. By leveraging creative insights and tech-driven partnerships,
Nobodhara empowers small and local businesses to unlock their full
growth potential in competitive markets.

The rise of digital platforms has made effective marketing crucial for
small and niche industries to compete, yet many lack the expertise or
resources to capitalize on these opportunities. With Youth-led
dominating digital trends and influencing purchasing behaviors,
Nobodhara is uniquely positioned to bridge this gap by providing
tailored, modern marketing solutions that drive growth.

Benefits:

1. All-in-one marketing solutions.

2. Scalable, cost-effective strategies.
3. Targeted, high-ROI campaigns.
4. Expert guidance and industry insights.

Financial summary:

Initial capital will be raised through a combination of personal savings,

bank loans, and angel investment. The funds will be allocated primarily
toward marketing, and content creation, with additional resources
directed towards software tools and strategic partnerships. This financial
structure ensures a balanced investment in key operational areas to
drive growth and establish a strong market presence.

Vision: To redefine marketing by bridging brands and creators for

meaningful collaborations.

Mission: To create a successful platform for businesses and creators.

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Business Description
Business Name: Nobodhara
Purpose: Personalized marketing strategy and advertising.
Each partner contributes cash and services. Everyone has individual
crucial roles to perform.

Ownership percentages:

o Partner 1: 20%
o Partner 2: 20%
o Partner 3: 20%
o Partner 4: 20%
o Partner 5: 20%

Profits and losses are distributed in proportion to ownership

percentages. All day-to-day operations are managed by fulfilling
individual roles. Major decisions require unanimous consent. Withdrawal
requires 60 days’ notice. New partners require unanimous approval.

Dissolution will be triggered by unanimous consent, partner breach, or

other agreed conditions. Assets will be liquidated, liabilities settled, and
remaining assets distributed. Disputes are resolved first through
mediation, then arbitration if unresolved.

Key features:

1. Retainer agreements for ongoing campaigns.

2. One-off services like branding and design.
3. Media buying and influencer marketing.
4. Consulting, audits, and niche solutions.
5. Event-based marketing services.
6. Acts as a bridge between influencers and businesses fostering
mutually beneficial promotions.

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Market Analysis
Industry Overview

The global advertising market is expected to surpass $1 trillion by 2027,

driven by the shift toward digital advertising, data-driven campaigns, and
personalized customer engagement strategies. Traditional advertising is
declining, while digital ad spending continues to dominate, projected to
account for over 65% of total ad spend by 2025. Emerging markets, such
as influencer marketing and programmatic advertising, are opening new
revenue streams for advertising agencies.

Target Market and Audience

Advertising agencies serve a broad range of clients across industries.

Target segments for this agency include:

• Small and Medium Enterprises (SMEs): Businesses looking to

scale their marketing efforts with limited in-house expertise. Creative
ad trendy way to reach their audiences.
• E-commerce Brands: Companies seeking performance-driven
campaigns for customer acquisition and retention.
• Technology Startups: High-growth companies requiring brand
awareness and investor outreach.
• Niche Industries: Local businesses, online businesses, or education
sectors needing tailored advertising strategies.
• Influencers ad content creators: Giving them a selection of places
to work for ad grow their audience.

Competitor Analysis

The advertising agency market is crowded, with competitors ranging

from large multinational firms to boutique and niche players.

As the first ones in the market with the services we provide the
competition is much narrow than anticipated. There are large
multinational advertising companies, but they do not focus on promoting

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 and providing strategies for online businesses. The bridge that we are
providing between influencers and local businesses is new in the
marketing world. So, the competition is not an obstacle at the present.

Revenue Potential

Revenue streams for our advertising agency include:

• Retainer Agreements: We will charge a fixed monthly fee for

managing the client’s ongoing campaign. For example, managing ad
campaigns, creating content, or providing consultancy.
• Project-Based Work: We will be doing One-off project-based work
such as branding, video production, and making banners, and
posters for clients as requested by our clients.
• Media Buying: We will be earning commissions from buying and
renting space for ads on behalf of clients
• Consulting and Training: We will advise our clients on how to
promote their products through better ad strategy.
• Influencer Marketing: Connecting clients with relevant influencers
and managing campaigns.
• Audit Services: We will be checking out their existing ad accounts
and suggest and provide them with knowledge and ideas that will
help them to reach out the new generation customers and a larger
audience.
• Niche & Specialized Services: We will provide specialized and
customized services to small businesses and startups.
• Event-Based Marketing: We will be working on different events.
Such as designing their logos and designing posters, making, and
clipping videos and shorts for them etc.

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Service Offerings
Detailed Description of Services

Ad Campaign Development & Management:

• Facebook & Instagram Ads: Targeted ad creation and management

to drive leads and sales for SMEs.
• YouTube Ads: Video ad production and campaign setup to increase
brand awareness.

Influencer Marketing & Collaboration:

• Influencer Partnerships: Access to our in-house network of

emerging and mid-level influencers across various niches (fitness,
fashion, tech, etc.).
• Custom Influencer Campaigns: We match the right influencers with
your brand to amplify reach and engagement.
• Content Co-Creation: Influencers create authentic content featuring
your products or services, driving organic brand awareness.
• Micro-Influencer Outreach: Targeted campaigns with localized or
niche influencers to boost conversions at lower costs.

Media Buying & Placement:

• Ad Space Purchasing: Strategic placement of ads across digital and

physical channels.
• Budget Optimization: Maximizing ROI through efficient ad spend
allocation.

Strategy & Consulting:

• Advertising Strategy Development: Tailored ad strategies aligned

with client goals.
• Market Research & Audience Targeting: In-depth research to
refine audience profiles and ad targeting.

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 • Competitor Analysis: Insights to outperform competitors in digital ad
spaces.

Ad Account Auditing & Optimization:

• Comprehensive Ad Account Audits: We analyze existing ad

accounts (Facebook, Google, etc.) to identify inefficiencies and
missed opportunities.
• Detailed Reports & Recommendations: Clients receive actionable
insights on how to optimize campaigns for better performance.
• Custom Strategy Development: If needed, we craft fresh ad
campaigns designed to maximize ROI and align with business goals.
• Ongoing Consulting: Continuous support and periodic audits to
ensure consistent growth and campaign refinement.

Influencer Talent Management:

• Represent and manage emerging influencers.

• Help influencers grow their audience, negotiate deals, and find brand
collaborations.
• Service Breakdown:
o Branding and positioning for influencers.
o Content strategy to grow their profiles.
o Partnership negotiation and contract handling.

Event-Based Creative Services:

• Event Branding & Logo Design: Custom logos and branding

materials tailored for specific events.
• Banner & Poster Design: High-quality banners, posters, and
backdrops for conferences, exhibitions, and product launches.
• Promo Videos & Shorts: Create engaging video clips, teaser
trailers, and social media shorts to promote events.
• Highlight Reels & Post-Event Recaps: Professional video editing to
capture event highlights and create shareable recaps.
• Event Live Coverage (Social Media): On-site video content creation
for live event stories and posts.

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Performance Analytics & Reporting:

• Campaign Tracking & Optimization: Regular performance reports

with data-driven insights.
• ROI Analysis: Breakdown of ad spend vs. revenue to measure
effectiveness.

USP(Unique Selling Proposition):

Empowering SMEs with high-impact, influencer-driven marketing

campaigns, and creative solutions – from ad audits to event branding –
ensuring growth, engagement, and maximum ROI through customized
strategies.

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Operational Plan
The marketing and advertising team drives brand awareness, lead
generation, and revenue growth by executing campaigns and monitoring
performance to achieve business objectives.

Day-to-Day Operations

A day-to-day operation will mostly seem like this. After the first
contact with the clients, there will be background checks. After
discussion and the expected outcome, there will be a project team. The
project team's job is to curate content and launch and monitor the
campaigns. Adjust the target, creatives, and budget as needed. Update
the client on their progress and necessary steps for the future.

Client Onboarding Process

Initially, our targeted clients are businesses operating online,

influencers, and content creators. We will be advertising ourselves
online and physically. First, we aim to understand the client's needs,
goals, and expectations. Gather details about their brand, competitors,
and past marketing efforts. Develop a tailored marketing strategy and
budget proposal. Sign agreements, including contracts, NDAs, and
payment terms. Align expectations with the client and establish key
milestones. Introduce the client to the account manager and project
team. From there the project team will handle the rest.

Tools and Resources

Project Management: Asana or Trello.

Content Creation: Canva, Adobe Creative Suite.Analytics:
Google Analytics, SEMrush.
Social Media: Hootsuite, Buffer.

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Financial Plan
• Startup Costs Breakdown
1. Website Development and Maintenance: 10%- 20%.
2. Marketing and Advertising: 25%- 40%.
3. Software and Tools: 5%- 15%.
4. Professional Services: 5%-10%.
5. Content Creations: 5%-15%.
6. Partnerships (Companies/Influencers): 5%- 15%.
7. Others: 2%- 8%.

• Revenue Projections

Revenue Projection Framework (First Year to Third Year):

Revenue Streams Projected Average Monthly Annual

Monthly Clients Revenue (BDT) Revenue
(BDT)

Ad Campaign 4-7 80,000 - 1,40,000 9,60,000 -

Development & 16,80,000
Management

Influencer Marketing & 3-4 90,000- 1,20,000 10,80,000 -

Collaboration 14,40,000

Media Buying (10-15% of 2-3 30,000 - 45,000 3,60,000

ad spend) - 5,40,000

Strategy & Consulting 3-5 90,000 - 1,50,000 10,80,000 -

18,00,000

Ad Account Auditing & 2-5 40,000 - 1,00,000 4,20,000 -

Optimization 12,00,000

Influencer Talent 2-4 60,000 - 1,20,000 7,20,000 -

Management 14,40,000

Event-Based Creative 1-3 35,000 - 1,05,000 4,20,000 -

Services 12,60,000

Performance Analytics & 1-3 15,000 - 45,000 1,80,000

Reporting - 5,40,000

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 One-Time Projects 1-3 35,000 - 1,05,000 4,20,000 -
(miscellaneous) 12,60,000

Year 1 - Total Annual Revenue (BDT):

• Lower Bound: 56,40,000

• Upper Bound: 1,11,60,000

Year 2 (20% Growth) - Total Annual Revenue (BDT):

• Lower Bound: 67,68,000

• Upper Bound: 1,33,92,000

Year 3 (30% Growth) - Total Annual Revenue (BDT):

• Lower Bound: 74,28,000

• Upper Bound: 1,48,08,000

Profit and Loss Forecast

Profit and Loss Forecast (First 3 Years)

Category Year 1 Year 2 Year 3
(BDT) (BDT) (BDT)

Revenue 56,40,000 - 67,68,000 - 74,28,000 -

(from 1,11,60,000 1,33,92,000 1,48,08,000
projections)

Cost of Sales 57% of 45% of 25% of

(Ad spend, Revenue Revenue Revenue
Media)

Gross Profit 43% of 65% of 75% of

Revenue Revenue Revenue

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Risk Analysis
Risks:

• Competition: There are likely other established advertising agencies

in Bangladesh, and the market can be competitive, especially with the
rise of digital marketing.
• Platform Effectiveness: Facebook and YouTube may not always
offer the same impact in Bangladesh as they do in other markets. The
audience’s behavior, language, and preferences may differ.
• Talent Acquisitions: Recruiting skilled professionals for digital ad
creation, graphic design, and video production can be challenging in
a country with limited access to highly specialized training.

Mitigation Strategies:

• Targeting Niche Audiences: Our audience differs from the ones

served by already established advertising agencies. We offer
technical and creative marketing strategies to newly started
businesses and startups whereas digital marketing is only technical.
We offer unique and customizable services.
• Market and Platform Adaption: We focus on creative marketing.
Tailor our ads to local dialects and preferences. By creating content
in Bengali and using local influencers and personalities will increase
engagement. We understand the types of ads and formats that work
best in Bangladesh.
• Talent Management: In the initial stage, the partners will work. As
gradual growth occurs our target will be to recruit people who keep up
with the trends and youngsters. We will partner with production
houses and other companies.

SWOT Analysis for Nobodhara

Strengths

1. Innovative Offerings: Provides unique marketing services like

bridging influencers and local businesses, a relatively new approach
in the market.

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 2. Youth-Led Expertise: Capitalizes on modern trends, leveraging
young professionals who understand the dynamics of digital
marketing.
3. Comprehensive Service Portfolio: Offers a variety of services
including ad campaigns, influencer marketing, consulting, and event-
based marketing.
4. Tailored Solutions: Focuses on small and niche industries with
personalized strategies.
5. Low Competition: Targets under-served sectors like SMEs and
niche industries, avoiding overlap with multinational agencies.

Weaknesses

1. Limited Resources: Being a startup, it may face challenges in

scaling operations and handling large campaigns.
2. Dependence on Digital Platforms: Heavy reliance on platforms like
Facebook and YouTube, which may vary in effectiveness by region.
3. Team Experience: Recruiting skilled professionals and expanding
talent pools could be challenging.
4. Vague Execution Details: Lack of specific plans for mitigating risks
like competition and market adaptability.

Opportunities

1. Growing Digital Advertising Market: The global advertising

market's growth, especially in digital and influencer marketing,
presents a significant opportunity.
2. Untapped Niche Markets: SMEs and local businesses offer a vast
customer base with unmet marketing needs.
3. Tech-Driven Strategies: Adoption of tools like analytics platforms
(Google Analytics, SEMrush) and project management software
(Asana, Trello) can optimize operations.
4. Regional Adaptation: Creating localized content (in Bengali or other
regional languages) can increase engagement and audience reach.

Threats

1. Rising Competition: Other agencies may adopt similar models,

increasing competition in the future.

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 2. Economic Fluctuations: SMEs and startups are sensitive to
economic conditions, which might affect demand.
3. Platform Risks: Changes in algorithms or policies of digital platforms
can directly impact campaign outcomes.
4. Cultural Adaptation Challenges: Mismatched marketing strategies
with regional preferences could reduce campaign effectiveness.

This analysis highlights the potential and challenges Nobodhara faces

as it carves a niche in the marketing industry.

Key Milestones and Future Growth

We plan on achieving milestones and focusing on long-term growth
through diversification, technological integration, and strategic
partnerships it will position the business as a leader in the marketing and
advertising industry

Business Launch (0-6 Months): After acquiring legal funding, we

will focus on developing our brand identity, including our logo. We will
acquire the first set of clients through networking and targeted
outreach. We will execute and complete the initial campaign for
clients. With the clients' testimony, we will show credibility and make
it the first step for our business.

Team Expansion (6-12 Months): We will create a portfolio website

for our business. We will hire additional staff for content creation,
social media, consultants, and analytics. We will formalize internal
processes for project management and client communication.

Revenue Target (18-24 Months): We look forward to diversifying our

client portfolio by targeting different industries. We will secure long-
term contracts with at least 5-10 major clients. We will achieve a
predetermined revenue milestone. We will open a regional office.

Brand Establishment (2-5 Years): Establish our brand through blog

seminars and events. Invest in advanced tools. Have events i.e fests
where local businesses come, and content creators can boost their

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 connections. Create strategic partnerships and create a new platform
for connecting.

Conclusion
Nobodhara stands as a pioneering youth-led marketing agency
dedicated to empowering small and niche industries through innovative,
tech-driven solutions. By offering a diverse range of services, including
personalized ad campaigns, influencer collaborations, and strategic
consulting, the company bridges the gap between local businesses and
the evolving digital landscape.

The agency's commitment to customer satisfaction and its adaptive

approach to market trends ensure that it not only meets but exceeds
client expectations. Through scalable and cost-effective strategies,
Nobodhara is poised to unlock growth potential for its clients, fostering
lasting partnerships and mutual success.

Despite challenges such as competition and resource constraints,

Nobodhara's focus on innovation, regional adaptability, and audience
engagement positions it as a game-changer in the marketing industry.
With a clear roadmap for expansion and a dedication to excellence, the
agency is set to achieve long-term growth while driving meaningful
impact for the businesses it serves.

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