TKENY SOFTWARE DEVELOPERS

Funding Proposal for Expansion of TKENY SOFTWARE DEVELOPERS

Prepared by: James Ireri
Date: 10/05/2024
Contact Information: [email protected]
Website www.tkenya.co.ke
Table of Contents

1. Executive Summary
2. Company Overview
3. Product and Technology Overview
4. Market Analysis
5. Marketing and Sales Strategy
6. Business Model and Revenue Streams
7. Funding Request
8. Financial Projections
9. Team and Company Structure
10. Risks and Challenges
11. Appendices
1. Executive Summary

TKENY SOFTWARE DEVELOPERS is a pioneering software development company focused

on creating innovative solutions tailored for primary and secondary schools in Kenya. Launched
in 2016, our flagship product, TKENYA, has been successfully adopted by over 100 schools,
enhancing educational management and operational efficiency.

Problem Statement: The Kenyan education sector comprises over 30,000 primary and
secondary schools. However, many of these institutions face significant challenges due to
outdated manual processes, which hinder effective school management. Schools struggle with
labor-intensive methods for handling student records, exams, and communication with parents.
This inefficiency results in vital information often failing to reach those who need it most,
thereby impacting student performance and overall engagement.

Solution Overview: TKENY SOFTWARE DEVELOPERS offers a robust, integrated software

solution that streamlines school operations. Our product features include:

 Exam Analysis: A user-friendly interface for teachers to enter and analyze student marks.
 Bulk SMS Communication: Instant messaging capabilities to inform parents of important
updates.
 Finance Management: Comprehensive tools for managing school finances and reporting.
 Biometric Attendance: Accurate tracking of attendance for both teachers and students.

The education technology market in Kenya is projected to grow at a compound annual growth
rate (CAGR) of 20.66% from 2024 to 2030. With this backdrop, we aim to expand our reach to
over 2,000 schools within the next two years.

Funding Request: To realize our expansion plans, we are seeking [specific amount] to facilitate
comprehensive marketing campaigns, conduct school visits, enhance software development, and
provide exceptional customer support.
2. Company Overview

Company Name: TKENY SOFTWARE DEVELOPERS

Founder: James Ireri
Year Founded: 2016
Business Structure: Sole Proprietorship (Transitioning into a Company)

Company History: TKENY SOFTWARE DEVELOPERS was founded in 2016 with a vision to
revolutionize school management in Kenya. Recognizing the challenges faced by educational
institutions, James Ireri embarked on a mission to create a software platform that simplifies and
enhances administrative processes within schools.

Current Status: As of 2024, our software has been successfully implemented in over 100
schools, showcasing its reliability and effectiveness in improving school management.

Vision and Mission: Our vision is to become the leading provider of integrated school
management solutions in Kenya and beyond. Our mission is to empower educational institutions
through innovative technology, fostering a more connected and efficient educational ecosystem.

Key Offerings:

1. Exam Analysis: Enables teachers to efficiently enter and analyze student marks.
2. Bulk SMS Communication: Facilitates timely updates to parents regarding their
children's progress.
3. Finance Management: Provides tools for effective financial oversight and reporting.
4. Biometric Attendance: Offers accurate tracking of attendance for both staff and students.
3. Product and Technology Overview

Product Name: TKENYA

Overview: TKENYA is a comprehensive school management software package designed to

address the unique needs of primary and secondary schools in Kenya. The platform integrates
various functionalities into a single solution, streamlining school operations and enhancing
communication.

Key Features:

1. Exam Analysis: Allows teachers to enter and analyze student marks efficiently, with real-
time access for parents through a dedicated mobile app.
2. Bulk SMS Communication: Schools can send bulk SMS messages to parents regarding
exam results, fee balances, and important announcements.
3. Finance Management: Provides school administrators with comprehensive tools for
managing receipts, payment vouchers, and generating financial reports.
4. Biometric Attendance: Facilitates accurate attendance tracking for both teachers and
students.

Income Generation: TKENYA provides multiple revenue streams:

 Website Hosting: We offer hosting services for schools’ websites, enhancing their online
presence and communication.
 Bulk SMS Services: Revenue generated from SMS services used for notifications and
updates.
 Computer Repair Services: Providing IT support to schools to maintain their technology
infrastructure.

Market Goals: Our ambition is to reach over 2,000 schools across Kenya, providing them with
the TKENYA software solution to enhance their administrative processes. This expansion will
significantly boost our income from hosting, SMS, and repair services, further establishing
TKENYA as a leading solution in the educational technology space.
4. Market Analysis

The primary market for TKENY SOFTWARE DEVELOPERS comprises over 30,000 primary
and secondary schools in Kenya. The education technology market in Kenya is projected to grow
significantly, with expected revenues reaching US$95.37 million in 2024.

Demand for Software Solutions: As schools seek to enhance their operational efficiencies, the
demand for integrated management solutions like TKENYA is on the rise. With technology
adoption in education becoming a priority, TKENYA is well-positioned to capitalize on this
growing trend.

Competitor Analysis: While there are other players in the market, TKENYA differentiates itself
through its comprehensive feature set, user-friendly interface, and competitive pricing structure.
Key competitors include other school management software providers; however, TKENYA
offers unique value by combining essential features without requiring annual renewal fees.
5. Marketing and Sales Strategy

Customer Acquisition Plan:

 Direct Outreach: Leveraging existing contacts within schools to initiate conversations and
demonstrations of the software.
 Referral Bonuses: Incentivizing current users to refer other schools to TKENYA.

Marketing Channels:

 Digital Marketing: Utilizing social media and online ads to reach potential school clients.
 Webinars and Workshops: Hosting informative sessions to showcase the benefits of
TKENYA and demonstrate its features.

Expected Conversion Rates: Based on industry averages, a conversion rate of 3-5% from leads
generated through digital marketing is anticipated. This means that if we reach 1,000 schools, we
can expect 30 to 50 new customers.
6. Business Model and Revenue Streams

Our software operates on a licensing model, charging a one-time fee along with optional charges
for bulk SMS and hosting services. The pricing structure allows schools to budget effectively,
and we offer flexible payment plans to accommodate different financial capacities.

Pricing Overview:

 License Fee: Approximately KES 12,000 (USD 100) per school for the complete
package.
 Hosting Fee: KES 4,800 (USD 40) annually for website hosting services.
 Bulk SMS Charges: KES 0.5 (USD 0.004) per SMS sent.
7. Funding Request

To realize our expansion plans, we are seeking KES 120 million (USD 1,000,000) to facilitate
comprehensive marketing campaigns, conduct school visits, enhance software development, and
provide exceptional customer support. This investment will enable TKENY SOFTWARE
DEVELOPERS to broaden its impact on education across Kenya, reaching over 2,000 schools
and significantly increasing our revenue streams.

TKENYA tokens airdrops will be provided and shared based on 40:60 Net dividends per
member shares at 1 KSH per TKENYA making TKENYA a stable token like usdt for Kenya
initial launch making it a gateway with local Mpesa for payment within all our systems we
develop.
8. Financial Projections

 Current Revenue: Generating income from existing school licenses, website hosting,
and bulk SMS services.
 Future Projections:
o By reaching 400 new schools in the next two years, projected revenue could
increase by approximately KES 12 million (USD 100,000) annually.
o Additional revenue streams from computer repair services could contribute an
estimated KES 1 million (USD 8,000) annually.
9. Team and Company Structure

As TKENY SOFTWARE DEVELOPERS transitions into a formal company, the following roles
are anticipated:

 Sales Team: Focused on customer acquisition and relationship management.

 Technical Support Team: Providing ongoing support to schools using the software.
 Software Development Team: Continuously improving and updating TKENYA.
10. Risks and Challenges

 Market Risks: Competition from established players and potential resistance to adopting
new technology.
 Mitigation Strategies: Offering exceptional customer support, flexible payment options,
and conducting extensive outreach to demonstrate the value of TKENYA.

Statistics: Approximately 60% of educational institutions lack new technology due to high
pricing models. We can install remotely or visit schools. User training will be crucial for
successful adoption.
11. Appendices

 Customer Testimonials: Feedback from existing users showcasing the effectiveness of

TKENYA.
 Screenshots: Visual representations of the software interface and functionalities.
 Market Research Data: Additional statistics supporting the demand for educational
software in Kenya.