Digital Marketing Manager-nexvalai

Job Title: Digital Marketing Manager
Location: Remote / Office (Periodic visit if necessitated by Management)

Reports To:
About Us:
Nexval.ai is a trusted provider in the mortgage and financial services industry, offering
specialized solutions in automation, AI, cloud management, and digital marketing. We leverage
over two decades of mortgage industry experience and provide offshoring services for cost
efficiency. As a partner of multiple Cloud providers and certified in ISO 27001 and SOC2, we
offer a secure and reliable service for our US-based clients.
Job Overview:
The Digital Marketing Manager will drive ROI-driven strategic digital marketing efforts for
Nexval’s overseas clients, focusing on lead generation, brand visibility, and targeted digital
engagement across platforms, particularly LinkedIn. This role will blend strategic planning with
hands-on execution, leveraging tools and platforms to build awareness, generate leads, and
enhance client engagement in the mortgage and financial services industries. The Digital
Marketing Manager will also work closely with internal tech teams and external vendors to
manage technical SEO, website optimization, and backlinking to improve digital presence and
performance.
Key Responsibilities:
1. Digital Strategy, Budget Planning, and Optimization
o Develop and implement a robust digital marketing roadmap tailored to attract

and convert leads for both paid and organic campaigns.
o Design/Coordinate on a creative and relevant content strategy that aligns with

Nexval's brand, leveraging engaging, industry-specific content to build authority
and trust within the mortgage and fintech sectors.
o Plan and manage the digital marketing budget, ensuring efficient allocation
across paid media, social channels, email, and affiliate marketing—towards
target-driven ROI.
o Execute data-driven optimizations and strategies to maximize performance

across all digital channels, continually refining content to improve engagement
and lead conversion.
2. Lead Generation & LinkedIn Strategy
o Drive lead generation initiatives by setting up targeted campaigns for client

acquisition, including paid LinkedIn ads, LinkedIn Sales Navigator, organic
LinkedIn content, email campaigns, and affiliate partnerships.
o Create an execution plan for seamless activation of lead generation campaigns,

continuously optimizing for conversion and engagement.
o Build a strong LinkedIn presence for Nexval, utilizing advanced targeting,

audience segmentation, and LinkedIn lead generation tools like LinkedHelper,
etc.
3. Project Management, Team Handling, & Vendor Relations
o Lead project management for digital marketing initiatives, ensuring clear

communication, timely delivery, and effective coordination with internal and
external stakeholders.
o Manage vendor relationships, negotiate contracts, and oversee outsourced work

to support various marketing efforts.
o Supervise and mentor the digital marketing team, setting goals, ensuring
productivity, and overseeing team collaboration on projects.
4. Seamless Operations, Problem Solving & Continuous Improvement
o Address challenges proactively to ensure smooth operation of digital marketing

functions.
o Implement problem-solving frameworks and continuous process improvements

to enhance team productivity and operational efficiency.
5. Analysis, Reporting, & Knowledge Transfer
o Conduct regular analysis and reporting on digital marketing performance, using

KPIs to evaluate metrics such as quality lead volume, website traffic,
engagement, and conversion rates.
o Lead knowledge transfer (KT) sessions to educate stakeholders on digital

marketing tools, campaign results, and optimization strategies.
o Ensure CRM management and contact validation to maintain data integrity and
optimize lead tracking through tools like Zoho CRM.
6. PR and Brand Management
o Develop PR strategies to enhance Nexval's brand visibility in the mortgage and

financial services space.
o Ensure consistent and professional brand messaging across all digital and PR
channels.
7. Technical SEO, Website Optimization, and Backlinking
o Lead technical SEO initiatives for Nexval's website, collaborating with internal
tech teams and external vendors to ensure the website is optimized for search
engine visibility and user experience.
o Develop and implement backlinking strategies to improve the website's domain

authority and search engine ranking.
o Work closely with vendors and internal stakeholders to improve website

performance, usability, and conversion rates through technical SEO best
practices.
Skills and Tools Proficiency:

• Digital Marketing Tools: Strong proficiency in Google Webmaster Tools, SEMrush, Zoho
CRM, Zoho Campaigns, LinkedIn Ad Manager, LinkedHelper, ZeroBounce, Seamless.ai,
and Microsoft Excel for data tracking, analysis, and reporting, among others.
• Digital Marketing Techniques: Advanced knowledge of digital strategies for organic and
paid traffic generation, website traffic growth, email campaigns for lead nurturing, and
new CTA implementations.
• SEO & Website Optimization: Experience in technical SEO, including on-page SEO,
keyword research, backlinking strategies, and collaboration with internal tech teams to
optimize website performance.
• Campaign Management: Experience in creating, executing, and optimizing lead

generation campaigns, with a significant focus on LinkedIn for brand visibility and lead
conversion.
• Analytics and Reporting Tools: Skilled in Google Analytics, HubSpot, and Salesforce,
with the ability to conduct in-depth analysis and present actionable insights.
• Relevant AI Tools & Strategic ROI-Driven Hacks: Knowledge of AI tools that can
augment the marketing strategy, along with expertise in leveraging emerging
technologies for improved campaign performance.
Required Qualifications:
• Bachelor’s degree (required); preferably in Marketing, Business, Communications, or a

related field.
• 5+ years (Ideally) of digital marketing experience with a focus on B2B marketing, ideally
within the mortgage, fintech, or financial services industry.
• Proven track record of developing and implementing successful digital campaigns for
overseas clients, with an understanding of US-based client needs.
• Strong network connections with affiliates experienced in the US mortgage and fintech
sectors, with the ability to expand partnerships and leverage affiliate relationships.
• Strong analytical skills, with a data-driven approach to tracking campaign effectiveness

and optimizing for performance.
• Excellent written and verbal communication skills, with experience in creating

compelling content for digital platforms.
Preferred Qualifications:
• Certification in Google Analytics, Google Ads, or similar tools.
• Familiarity with US mortgage and financial service regulations affecting digital marketing
strategies.
• Basic design skills and experience with Adobe Creative Suite or Canva, etc.
Why Join Nexval?
• Contribute to a leading provider of innovative solutions in the mortgage technology

space.
• Work in a collaborative, results-driven culture with flexibility for remote work.
• Collaborate with industry experts and drive meaningful results for high-impact US-
based clients.

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Job Title: Digital Marketing Manager

Location: Remote / Office (Periodic visit if necessitated by Management)

1. Digital Strategy, Budget Planning, and Optimization

o Develop and implement a robust digital marketing roadmap tailored to attract

o Design/Coordinate on a creative and relevant content strategy that aligns with

o Execute data-driven optimizations and strategies to maximize performance

2. Lead Generation & LinkedIn Strategy

o Drive lead generation initiatives by setting up targeted campaigns for client

o Create an execution plan for seamless activation of lead generation campaigns,

o Build a strong LinkedIn presence for Nexval, utilizing advanced targeting,

o Lead project management for digital marketing initiatives, ensuring clear

o Manage vendor relationships, negotiate contracts, and oversee outsourced work

4. Seamless Operations, Problem Solving & Continuous Improvement

o Address challenges proactively to ensure smooth operation of digital marketing

o Implement problem-solving frameworks and continuous process improvements

5. Analysis, Reporting, & Knowledge Transfer

o Conduct regular analysis and reporting on digital marketing performance, using

o Lead knowledge transfer (KT) sessions to educate stakeholders on digital

6. PR and Brand Management

o Develop PR strategies to enhance Nexval's brand visibility in the mortgage and

7. Technical SEO, Website Optimization, and Backlinking

o Develop and implement backlinking strategies to improve the website's domain

o Work closely with vendors and internal stakeholders to improve website

Skills and Tools Proficiency:

• Campaign Management: Experience in creating, executing, and optimizing lead

• Bachelor’s degree (required); preferably in Marketing, Business, Communications, or a

• Strong analytical skills, with a data-driven approach to tracking campaign effectiveness

• Excellent written and verbal communication skills, with experience in creating

• Certification in Google Analytics, Google Ads, or similar tools.

Why Join Nexval?

• Contribute to a leading provider of innovative solutions in the mortgage technology

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