MULTIMEDIA Dr.

Zeeshan Bhatti

TECHNOLOGY BSIT-III
Chapter 1

BY: DR. ZEESHAN BHATTI 1

MULTIMEDIA

Media can be digitized

 And now combined into multimedia

Not something new

As early as 1962 ‘Multi-media’
Traditional Multimedia
 TV, concerts, film

Combining media is natural

BY: DR. ZEESHAN BHATTI 2

WHAT IS IT?
Oxford English Dictionary
“A. adj. Using more than one medium of
communication, artistic expression, etc.;
( Computing ) designating or relating to applications
which incorporate a number of media, such as text,
audio, video, and animation, esp. interactively.

“Multimedia means that computer

information can be represented through
audio, video, and animation in addition to
traditional media (i.e., text, graphics
drawings, images).”
BY: DR. ZEESHAN BHATTI 3
A good general definition is:
“Multimedia is the field concerned with the
computer-controlled integration of text, graphics,
drawings, still and moving images (Video),
animation, sound, audio, and any other media
where every type of information can be
represented, stored, transmitted and processed
digitally.”

“A Multimedia Application is an Application which uses

a collection of multiple media sources e.g. text,
graphics, images, sound/audio, animation and/or video.”

BY: DR. ZEESHAN BHATTI 4

MULTIMEDIA CONSISTS
OF…
Graphics (Images/Pictures)
Audio
Video
Text
Animation

BY: DR. ZEESHAN BHATTI 5

COMPONENTS OF
MULTIMEDIA
Multimedia involves multiple modalities of text, audio,
images, drawings, animation, and video. Examples of
how these modalities are put to use:
1. Video teleconferencing.
2. Distributed lectures for higher education.
3. Tele-medicine.
4. Co-operative work environments.
5. Searching in (very) large video and image databases
for target visual objects.
6. “Augmented” reality: placing real-appearing
computer graphics and video objects into scenes.

BY: DR. ZEESHAN BHATTI 6

7. Including audio cues for where video-conference
participants are located.
8. Building searchable features into new video, and
enabling very high- to very low-bit-rate use of new,
scalable multimedia products.
9. Making multimedia components editable.
10. Building \inverse-Hollywood" applications that
can recreate the process by which a video was
made.
11. Using voice-recognition to build an interactive
environment, say a kitchen-wall web browser.
BY: DR. ZEESHAN BHATTI 7
CHARACTERISTICS OF
A MULTIMEDIA
SYSTEM
A Multimedia system has four basic
characteristics:
• Multimedia systems must be computer
controlled.
• Multimedia systems are integrated.
• The information they handle must be
represented digitally.
• The interface to the final presentation of
media is usually interactive.

BY: DR. ZEESHAN BHATTI 8

APPLICATIONS OF
MULTIMEDIA
Games Video-on-demand
Education Interactive TV
Promotional material Home shopping
Visualization applications Virtual reality
Traditional mediums e.g. TV Digital video editing and
production systems
Hypermedia courseware
Multimedia Database systems
Video conferencing

BY: DR. ZEESHAN BHATTI 9

DELIVERY OF
MULTIMEDIA
Online and Offline
Offline
 Games (tape/floppy)
 1990’s introduces CDROM
 DVDs

Online
 Internet
 WWW
 Broadband
 Live

BY: DR. ZEESHAN BHATTI 10

INTERACTIVITY
Multimedia becomes interactive multimedia
when a user is given the option of controlling
the elements.
Interactive multimedia is called hypermedia
when a user is provided a structure off linked
elements for navigation.

BY: DR. ZEESHAN BHATTI 11

WHAT IS HYPERTEXT
AND HYPERMEDIA
Hypertext is a text which contains links to other texts.
The term was invented by Ted Nelson around 1965.
Hypertext is therefore usually non-linear (as indicated
below).
HyperMedia is not constrained to be text-based. It can
include other media, e.g., graphics, images, and
especially the continuous media – sound and video.
Apparently, Ted Nelson was also the first to use this
term.
The World Wide Web (WWW) is the best example of
hypermedia applications.

BY: DR. ZEESHAN BHATTI 12

MULTIMEDIA AND
HYPERMEDIA
History of Multimedia:
1. Newspaper: perhaps the first mass communication
medium, uses text, graphics, and images.
2. Motion pictures: conceived of in 1830's in order to
observe motion too rapid for perception by the human
eye.
3. Wireless radio transmission: Guglielmo Marconi,
at Pontecchio, Italy, in 1895.
4. Television: the new medium for the 20th century,
established video as a commonly available medium and
has since changed the world of mass communications.

BY: DR. ZEESHAN BHATTI 13

 CURRENT MULTIMEDIA
PROJECTS
Many exciting research projects are currently underway. Here
are a few of them:
1. Camera-based object tracking technology: tracking
of the control objects provides user control of the process.
2. 3D motion capture: used for multiple actor capture so
that multiple real actors in a virtual studio can be used to
automatically produce realistic animated models with natural
movement.
3. Multiple views: allowing photo-realistic (video-quality)
synthesis of virtual actors from several cameras or from a
single camera under differing lighting.
4. 3D capture technology: allow synthesis of highly
realistic facial animation from speech.
BY: DR. ZEESHAN BHATTI 14
5. Specific multimedia applications: aimed at handicapped
persons with low vision capability and the elderly | a rich field of
endeavour.
6. Digital fashion: aims to develop smart clothing that can
communicate with other such enhanced clothing using wireless
communication, so as to artificially enhance human interaction in
a social setting.
7. Electronic House-call system: an initiative for providing
interactive health monitoring services to patients in their
homes
8. Augmented Interaction applications: used to develop
interfaces between real and virtual humans for tasks such
as augmented storytelling.

BY: DR. ZEESHAN BHATTI 15

OVERVIEW OF
MULTIMEDIA
SOFTWARE TOOLS
The categories of software tools briefly examined here
are:
1. Music Sequencing and Notation
2. Digital Audio
3. Graphics and Image Editing
4. Video Editing
5. Animation
6. Multimedia Authoring

BY: DR. ZEESHAN BHATTI 16

MUSIC SEQUENCING
AND NOTATION
Cakewalk: now called Pro Audio.
Cubase:
Macromedia Soundedit:

BY: DR. ZEESHAN BHATTI 17

DIGITAL AUDIO
Digital Audio tools deal with accessing and editing the
actual sampled sounds that make up audio:
Cool Edit: a very powerful and popular digital audio
toolkit; emulates a professional audio studio |multitrack
productions and sound le editing including digital signal
processing eects.
Sound Forge: a sophisticated PC-based program for
editing audio WAV les.
Pro Tools: a high-end integrated audio production and
editing environment | MIDI creation and manipulation
powerful audio mixing, recording, and editing software.

BY: DR. ZEESHAN BHATTI 18

GRAPHICS AND IMAGE
EDITING
Adobe Illustrator: a powerful publishing tool from Adobe.
Uses vector graphics; graphics can be exported to Web.

Adobe Photoshop: the standard in a graphics, image

processing and manipulation tool.
 Allows layers of images, graphics, and text that can be
separately manipulated for maximum flexibility.
 Filter factory permits creation of sophisticated lighting-
effects filters.
Macromedia Fireworks: software for making graphics
specifically for the web.
Macromedia Freehand: a text and web graphics editing
tool that supports many bitmap formats such as GIF, PNG,
and JPEG.
BY: DR. ZEESHAN BHATTI 19
VIDEO EDITING
Adobe Premiere: an intuitive, simple video editing tool for
nonlinear editing, i.e., putting video clips into any order:
 Video and audio are arranged in \tracks".
 Provides a large number of video and audio tracks,
superimpositions and virtual clips.
 A large library of built-in transitions, filters and
motions for clips => effective multimedia
productions with little effort.

Adobe After Eects: a powerful video editing tool that enables users
to add and change existing movies. Can add many effects: lighting,
shadows, motion blurring; layers.

Final Cut Pro: a video editing tool by Apple; Macintosh only.

BY: DR. ZEESHAN BHATTI 20

ANIMATION
Multimedia APIs:
Java3D: API used by Java to construct and render 3D
graphics, similar to the way in which the Java Media
Framework is used for handling media files.
1. Provides a basic set of object primitives (cube, splines, etc.) for
building scenes.
2. It is an abstraction layer built on top of OpenGL or DirectX (the
user can select which).

DirectX : Windows API that supports video, images,

audio and 3-D animation
OpenGL: the highly portable, most popular 3-D API.

BY: DR. ZEESHAN BHATTI 21

ANIMATION
Rendering Tools:
3D Studio Max: rendering tool that includes a number of very
high-end professional tools for character animation, game
development, and visual effects production.
Softimage XSI: a powerful modelling, animation, and
rendering package used for animation and special effects in
films and games.
Maya: competing product to Softimage; as well, it is a
complete modelling package.
RenderMan: rendering package created by Pixar.
GIF Animation Packages: a simpler approach to animation,
allows very quick development of effective small animations for
the web.

BY: DR. ZEESHAN BHATTI 22

MULTIMEDIA
AUTHORING
Macromedia Flash: allows users to create interactive
movies by using the score metaphor, i.e., a timeline
arranged in parallel event sequences.
Macromedia Director: uses a movie metaphor to create
interactive presentations | very powerful and includes a
built-in scripting language, Lingo, that allows creation of
complex interactive movies.
Authorware: a mature, well-supported authoring product
based on the Iconic/Flow-control metaphor.
Quest: similar to Authorware in many ways, uses a type
of flowcharting metaphor. However, the flowchart nodes
can encapsulate information in a more abstract way
(called frames) than simply subroutine levels.
BY: DR. ZEESHAN BHATTI 23
VIRTUAL REALITY (VR)
Virtual Reality (VR)
Augmented Reality
Game Environment
3D Animation
CGI and Special Effects
Motion Capture and Composition

BY: DR. ZEESHAN BHATTI 24

 THANKYOU

Q&A

http://zeeshanacademy.blogspot.com/

BY: DR. ZEESHAN BHATTI 25