ET REVIEWER (2nd QRTR) 4.

Public Access of Information

LESSON 8: MULTIMEDIA AND ICTS - The ability of multimedia applications that allow
MULTIMEDIA – A combination of text, animated graphics, public access to information either online or offline.
video, and sound delivered electronically. It is what appeals
to users for entertainment, learning, and research. VIRTUAL REALITY (VR) combines video, stereo, and computer
5 Main Elements of Multimedia graphics that attempt to create an interactive 3- dimensional
A. Static Elements - are the elements that do not move. environment.
1. Text – contents express specific information.
2. Images –make the content more visually appealing. LESSON 9: ICT AS PLATFORM FOR CHANGE
Common image file formats used are JPEG, PNG, GIF, 1. ICT as a Medium for Advocacy and Developmental
and TIFF. Images can also be interactive like buttons, Communication
navigation menus, and backgrounds.
B. Dynamic Elements -are the elements that are moving ADVOCACY - is a process of supporting and enabling people
within a multimedia to express their views and concerns.
3. Video – adds more attraction to users. Video can be DEVELOPMENTAL COMMUNICATION - an approach to
embedded within the content or linked and stored communication that provides communities with information
outside the content. they can use in bettering their lives.
4. Audio – aids interactions with the users, it can also Change.org - This is dubbed the “World’s platform for
be added as background. Audio can be embedded or change” where anyone from an online community can create
streamed. a petition and ask others to sign it.
5. Animation – can include interactive effects that 2. The Social Power of Social Media
allow users to interact with the use of a mouse or
keyboard. THE THREE FACES OF SOCIAL MEDIA
1. The Good – used for communication where distance no
Types of Multimedia longer matters.
1. Linear Multimedia – Presents information and active 2. The Bad – allowed people to hide behind screens and
content without any navigation control for the viewer. avatars and it has taken over our lives rather than us being in
2. Non – Linear Multimedia (Hypermedia Content) – It control.
presents information requiring users' interactivity to 3. The Ugly – it has become a common cause of broken
control progress. The users control the delivery of relationships, self-centeredness, and egocentricity. It is also
elements. for fraud and child abuse.
3. Online Multimedia - Used in applications available on
the internet. Global Digital Divide - commonly described as the “Gap
4. Offline Multimedia – Application presented and used between information haves and have not”.
even without the internet.
***Hybrid Multimedia – combines features of online and Role of ICT in the Recent History
offline applications. ● EDSA (PEOPLE POWER REVOLUTION) - The People
Power Revolution lasted from 1083 to 1986. During a
Multimedia content that you can find on some websites: radio broadcast of Radio Veritas, Cardinal Sin
1. Videos – through video hosting sites. encouraged the Filipinos to help end the regime of then
2. Sound, Music, or Audio – you can now share your President Ferdinand Marcos. A major protest took place
sound bites with the entire world. along the EDSA from February 22 to 25, 1986 involving
3. Online games – game developers now create two million Filipinos from different sectors. These
“browser–based games”. included civilians, political parties, military, and
4. Online test – online survey forms and tests that religious groups.
automatically display the results when finished. ● EDSA DOS - This is also known as the 2001 EDSA
5. Courseware – online courses that stimulate the Revolution, which happened from January 17 to 21,
classroom online. 2001. It was fueled after 11 prosecutors of the
6. Podcast – episodic series of audio or text files streamed President Joseph Estrada walked out of the
online. impeachment trial. As a result, the crowd in EDSA grew
7. Vodcast – episodic series of videos streamed online. over a few days through text brigades.
● Million People March - This is a series of protests that
Uses of Multimedia mainly took place in Luneta Park from August 22 to 26,
1. EDUTAINMENT – (Education + Entertainment) 2013. Several demonstrations happened around key
- The goal of using the multimedia approach is to cities in the Philippines and some locations
entertain the user while being unaware that he or she is overseas. The organizers and promoters of the Million
learning in the process. People March used Facebook and Change.org as their,
2. Business Communication mediums.
- Multimedia multiplies the degree of effectiveness in ● Yolanda People Finder - Recent storms in the
promoting a product. Philippines’s history gave birth to the People Finder
3. Entertainment database powered by Google. During typhoon Yolanda,
- Entertainment industries produce computer games the people finder was a vital tool for people across the
and develop animations or special effects for cartoons and globe to track the situation of their relatives. This
movies. proved to be successful and is now adopted by more
 organizations to help people track relatives during 6. Digital Law – Involves illegal downloads, plagiarizing,
calamities. hacking, creating viruses, sending spam, identity theft,
and cyberbullying.
3. Digital Citizenship and the Filipino People 7. Digital Rights and Responsibilities – The set of rights
Digital Citizenship - Digital citizenship refers to the that digital citizens have such as privacy, and speech.
responsible use of technology by anyone who uses 8. Digital Health and Wellness – They must be aware to
computers, the Internet, and digital devices to engage with not become dependent on the internet causing eye
society on any level. strain, headaches, stress problems, and such.
9. Digital Security – Citizens must practice using difficult
Digital Citizenship Principles sets of passwords, virus protections, and backing up
1. Engage Positively data.
● respect the rights of others to participate and have an
opinion LESSON 10: DEVELOPING AN ICT PROJECT FOR SOCIAL
● ask before tagging other people or posting photos CHANGE
● report offensive or illegal content SOCIAL CAMPAIGN - is a large-scale attempt to communicate
● stand up and speak out about cyberbullying — protect ideas and practices through mass media and interpersonal
your friends communication.
● don't respond to hurtful or nasty comments — block SOCIAL CHANGE - It is the way human interactions and
and report cyberbullying relationships transform cultural and social institutions over
● speak to your parents or trusted adult about time, having a profound impact on society.
upsetting online experiences ONLINE PLATFORM - used to describe a range of services
● Report threats of violence to the police (collect the available on the Internet including marketplaces, search
evidence to show them). engines, social media, creative content outlets, app stores,
communications services, payment systems, services
2. Know Your Online World comprising the so-called “collaborative” or “gig” economy,
● learn how new skills will help you explore the online and much more.
world
● recognize online risks and how to manage them CONCEPT PAPER is a document used to convince a panel of
● look out for suspicious emails and scams potential funders to help a product, program, or service
● use secure websites for financial and retail services become a reality.
● keep passwords secret, strong and unique
● know how to report bullying behavior on social media CREATING A CONCEPT PAPER
sites. Five elements of a concept paper:
1. Introduction- includes your group’s mission and vision
3. Choose Consciously and a brief introduction of your project.
● choose privacy and security settings carefully and 2. Purpose- includes the reasons why this project is worth
check them regularly your group and your sponsor’s time, effort, and money.
● choose friends wisely online —not everybody online is 3. Description- includes all the necessary information
who they claim to be, regularly review your about the project. It involves the sites you are going to
connections and remove people produce the purpose of each and how they work in
● If you have made a mistake apologize and take down unison.
offensive material as soon as possible 4. Support- contains the budget needed for the project.
● ask for permission before uploading pictures of your Some concept papers do not specify any amount
friends. requested from the sponsor.
5. Contact Information- includes information on how the
9 Elements of Digital Citizenship group can be contacted.
1. Digital Access - The most fundamental block to being
a digital citizen, it is available in many remote ● Your project/campaign must meet the SMART
countries via cyber cafes and small coffee shops. criteria:
2. Digital Commerce – The ability of the users to S – Specific
recognize that much of the economy is regulated M – Measurable
online, it also deals with the understanding dangers A – Attainable
and benefits of online buying, using credit cards R – Realistic
online, and such. T – Time-bounded
3. Digital Communication – Deals with the
understanding of the variety of online communication Simplified ICT Project Process Overview
mediums such as email, instant messaging, and 1. Planning- involves the following tasks (but not limited
Facebook messenger. to):
4. Digital Literacy – The ability and knowledge needed to a. Conceptualizing your project
learn and teach using technology tools. b. Researching available data about your topic
5. Digital Etiquette – Certain mediums demand more c. Setting deadlines and meetings
appropriate behavior and language than others. d. Assigning people to various tasks
e. Finding a web or blog host
f. Creating a site map for your website
 g. Listing down all applications that you need including 1. Conventional approaches
web apps Conventional approaches to impact assessment focus on
h. Funding (if applicable) whether a project has met its stated objectives and
2. Development- involves the actual creation of the contributed to the achievement of the overall project goals.
website(s); involves the production of images, 2. Participatory approaches
infographics, etc. Participatory evaluations in ICT projects should primarily be
3. Release and Promotion- involves the actual release of oriented to the information needs of the program
the website for public view and promoting it. Promotion stakeholders. The scope of participants should include all
typically starts before the actual release. stakeholders, beneficiaries, and non-beneficiaries of the
4. Maintenance- involves responding to feedback from your program.
site visitors and continuing to improve the website .
KI-PROJECTS is a web-based project monitoring and
LESSON 11: SUSTAINING AN ICT PROJECT FOR SOCIAL evaluation software application for building results-based
CHANGE projects and systems to help you track and measure the
performance of your projects.
UPDATING WEBSITE CONTENT
1. Define and set up goals (Conversion). Goals measure Google Forms is one of the most common survey makers
how well your site or app fulfills your target online.
objectives. A goal represents a completed activity,
called a conversion that contributes to the success of LESSON 12: ICT, THE SELF AND THE SOCIETY
your business.
2. Content inventory to identify updates. This includes Automation - the technique of making an apparatus, a
assessment and review of the information written on process, or a system operate automatically.
the different pages of the website. E-commerce - Electronic commerce is a business model that
3. Performance analysis. This is done by checking the lets firms and individuals buy and sell things over the
generated analytics reports to see what people are Internet.
doing on your website, what keywords are bringing ATM - An automated teller machine (ATM) is an electronic
traffic, what are the frequently visited webpages and banking outlet that allows customers to complete basic
which pages are they bouncing from. transactions without the aid of a branch representative or
4. Collect user feedback. User feedback is a piece of teller.
information coming directly from the clients,
customers, or visitors about the satisfaction or Positive Impacts of ICT on People
dissatisfaction they felt with a product service. 1. Access to information: Possibly the greatest effect of ICT
5. Create a content plan. In this plan, you should on individuals is the huge increase in access to information
identify the priority area of updates or identify new and services that has accompanied the growth of the
content to address unanswered questions and needs. Internet. Some of the positive aspects of this increased access
6. Update/replace old content and add new content. are better, and often cheaper, communications, such as
This is the phase where updates are executed to phone and Instant Messaging.
replace the old content. This is also the time to 2. Improved access to education, e.g., distance learning and
proofread and check the facts on the site. online tutorials. New ways of learning, e.g., interactive
multimedia and virtual reality. New job opportunities, e.g.,
flexible and mobile working, virtual offices, and jobs in the
HOW TO MAINTAIN AND SUSTAIN A PROJECT? communications industry.
Maintaining an ICT operation for social change will enable
you to stay focused on why you set up that project in the first Negative Impacts of ICT on People
place. Monitoring and evaluating the operation make sure 1. Job loss: One of the largest negative effects of ICT can be
that the project is on track in accomplishing its primary goals the loss of a person’s job. This has both economic
and objectives. This will ensure that the entire project in consequences, loss of income, and social consequences,
question becomes ultimately successful. Monitoring and loss of status and self-esteem. Job losses may occur for
evaluating allows the group or team in charge of the project several reasons, including Manual operations being
to identify the aspects of the project that need more replaced by automation.
attention during implementation. 2. Reduced personal interaction: Being able to work from
home is usually regarded as a positive effect of using ICT,
TYPES OF MONITORING AND EVALUATION but there can be negative aspects as well. Most people
1. Self-monitoring and evaluation involve holding up a mirror need some form of social interaction in their daily lives
to yourself and assessing how your strategy is going as a way and if they do not get the chance to meet and talk with
of learning and improving practice. In order to do this other people, they may feel isolated and unhappy.
effectively, you need to be both self-reflective and honest. 3. Reduced physical activity: A third negative effect of ICT is
2. Participatory monitoring and evaluation draws on that users may adopt a more sedentary lifestyle. This can
stakeholder experience and participation. The intention is to lead to health problems such as obesity, heart disease,
involve as many people with a direct stake in your strategy as and diabetes.
possible, from partners to users or targets of your strategy.
Positive Impacts of ICT on the Society
The following approaches to impact assessment of ICT. a) Increasing opportunities for education
b) Improving communication
c) Allowing people to participate in a wider, even
worldwide, society.