Storytelling through

3.
Data
Exercise
Unsolved Questions
A. 1. Data storytelling 2. entertained
3. Data Visualizations 4. pinpoint 5. Narrative
B. 1. True 2. False 3. False 4. True 5. False
C. 1. The primary advantage of data storytelling is that it generates intelligent, actionable insight
from data. A compelling narrative will bring the data to life. It can result in a “Aha” moment
or profound insight. In a corporate environment, the data’s story can be adapted to the
intended audience, making it more meaningful and relevant.
The advantages of data storytelling include:
• Give vital insights
• Showcase new viewpoints
• Complicated information should be interpreted
• Motivate people to act
2. Data storytelling uses a structured approach to delivering data insights that always includes
a combination of three main elements: data, graphics, and narrative. When a narrative is
backed by data, it helps to explain to the audience what is happening in the data and why
a specific insight was developed. When visuals are applied to data, they can enlighten the
audience to insights that they would not have noticed otherwise, such as charts or graphs.
Finally, when narrative and images are combined, an audience can be engaged or even
entertained. When the proper graphics and narrative are combined with the correct data,
you have a data story that has the potential to impact and drive change.
3. Three aspects are used in persuasive data visualisation storytelling:
a. Data b. Narratives c. Visuals
 Data and narratives enlighten. Providing context for your data, such as where it came from,
why it’s significant, and what you did with it, helps your audience understand what it is and
why it’s essential.
Data and graphics enlighten. Data by itself, just statistics, frequently leaves people perplexed.
However, when you design a strong visualisation that clearly depicts the data and what it
implies, your audience will have a “Aha!” moment. They’ve been awakened!
Narratives and visuals captivate. Clear and succinct communication, along with effective
visualisation, engages your audience, draws them in, and captures their attention.
Change is brought about by the confluence of all of these factors.

4. The following are the steps involved in telling an effective data story:
• Recognizing the audience
• Choosing the appropriate data and visualisations
• Highlighting important information
• Creating a narrative
• Keeping your audience interested
5. The structure consists of the following elements: characters, setting, storyline, conflict, and
resolution. These crucial parts keep the story moving forward and allow the action to unfold
in a logical manner that the reader can follow. The characters are the people that are the
focus of the story.
D. 1. Narrative employs language in a format that is tailored to our specific needs, enhancing our
full comprehension of new information. Visualisations and data are vital proof points in a
story, which is a key vehicle for conveying ideas. The significance of a narrative stems from
the fact that it explains what is happening in the data set. It provides context and meaning,
as well as relevance and clarity. A story directs the audience’s attention and informs them
of what not to overlook. It also holds the audience’s attention.
2. Can have multiple solutions
3. Can have multiple solutions
4. • C
 ontext is what adds value to the insights created by data. Data scientists can assist
provide important context and successfully explain their ideas to everyone in the room by
using their storytelling talents. A solid storytelling narrative may make data and analytics
much more approachable.
• Data storytelling is effective. Data stories typically outperform the metrics that content
marketing teams care about, such as time on page, bounce rates, click-through rates, and
conversions. They are also more likely to receive backlinks from other websites, which is
crucial for your content’s performance in search engine rankings.
• D
 ata storytelling has scalability. The development of no-code platforms means that you
can generate stunning data stories without hiring engineers.
 5. Best Practices for data storytelling:
• Always label your axes and give your plot a title.
• When legends are required, use them.
• Colors that are lighter on the eye and in proportion should be used.
•  void adding superfluous detail to your visualisation, such as backdrops or themes that
A
make it difficult to read.
•  nly a point can encode two quantitative values based on a horizontal and vertical
O
location at the same time.

In Life
Can have multiple solutions

Deep Thinking
Can have multiple solutions

Ready
I. Can have multiple solutions
II. 1. order 2. contrast, patterns 3. focal-point 4. line