Study Guide
Study Guide
Study Guide
CONTENTS
WELCOME HOW TO USE THIS STUDY GUIDE TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 TOPIC 10 TOPIC 11 PROCESS COSTING JOINT COSTING PRICING & PRODUCT MIX DECISIONS ACTIVITY BASED MANAGEMENT& MANAGING CUSTOMERS MANAGING SUPPLIERS, INVENTORY & QUALITY RESPONSIBILITY ACCOUNTING, DECENTRALIZATION & TRANSFER PRICING FINANCIAL PERFORMANCE MEASURES & REWARD SYSTEMS CONTEMPORARY APPROACHES TO MEASURING PERFORMANCE CAPITAL BUDGETING CAPITAL BUDGETING: SOME ADDITIONAL ISSUES SOCIAL AND ENVIRONMENTAL ACCOUNTING COURSE OVERVIEW
Page 5 7 9 25 35 39 47 57 54 71 77 85 93 97
ACCT 2013
Introduction
WELCOME
Welcome to Cost Management Systems, ACCT2013, a course that includes a mix of traditional and contemporary management accounting topics. This course expands and extends upon ACCT2006, Management Accounting. We hope you find your studies interesting, enjoyable and useful. The aim of this course is to expand your knowledge of management accounting and its application in both the private and public sectors. After increasing your knowledge of costing systems, we focus even more so on the management of costs rather than on the costing of products. In addition to teaching you about some new management accounting topics, we also revise and revisit from a new perspective, the flow of costs and costing of manufacturing overhead as taught in Management Accounting. Therefore, it is desirable that you are confident of your knowledge in these topics, that is, the contents from your textbook of chapters 1 to 7. Understanding rather than memorising is an essential part of this course, as is being flexible in applying your knowledge. You will need to be able to adapt to varying circumstances and learn that there may be a range of alternative answers to any given situation. This Study Guide is comprised of a series of eleven topic summaries, which are the cornerstone and hub of the learning for this course. Topic summaries are very important because they provide you with an overview of what you need to learn and supplement references in your textbook. They also list the tutorial questions for each topic, and your learning should be organized around these topic summaries.
Basil Tucker
ACCT 2013
Introduction
This course has five sections: 1. Costing Systems: Topics 1 and 2. In Management Accounting, namely chapter 4 of the textbook, you studied costing systems such as Job Costing; this course revisits the flow of costs and moreover it will teach you about some new costing techniques. 2. Cost Management Systems (CMS) and Strategy: Topics 3 5. The term Cost Management Systems only emerged approximately 15 years ago and it encompasses techniques on how to better manage costs compared to the traditional cost control methods and techniques such as standard costing, budgeting, responsibility accounting This course will cover some CMS and Strategic Management Accounting techniques. 3. Control and Performance Evaluation: Topics 6 8. You would have already studied budgeting and standard costing, which are two traditional control and performance evaluation topics. In this course, we will look at two additional traditional topics, namely, Responsibility Accounting and Financial Performance Measures. Finally, we will introduce you to two contemporary performance evaluation techniques, that is, the Balanced Scorecard and Benchmarking. 4. Capital Budgeting: Topics 9 and 10. In this topic, we study medium and long term decision-making. This topic will contrast and complement your previous studies in short term or tactical decision-making from Management Accounting. 5. Social and Environmental Accounting: Topic 11. Finally, to conclude this course, we consider the role management accounting can play in the determination of the social and environmental impacts of corporate policies and practices.
ACCT 2013
Introduction
If you are having difficulty, then, refer to Other Text Reading. As they arise in the topic summary, attempt all of the tutorial questions for the topic. This course applies concepts and theories to
practical situations and it is essential, to be successful, that you do all of the tutorial questions. Finally, refer again to the topic objectives and check that you have mastered each objective for the topic.
ACCT 2013
Topic 1
Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill, Chapter 4 & Chapter 5. Resource: Other Text Reading Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 6 pages 198-210 & 215-219. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd
1.
More specifically, the accounting for process costing systems involves: Products with the same or very similar material, labour and manufacturing overhead costs. More than one WIP account. In general, less paperwork, because accumulating batch costs is less onerous than collecting job costs. Accumulating the cost of each process, and then averaging these costs across all units produced in order to get the cost of one unit. We will now, in the following sections, look at some example of process costing.
ACCT 2013
Topic 1
2.
Material and Supplies Mixing Finishing 505,400 275,124 Matls & Supplies Wages Payable MOH Applied
Finishing Mixing Matls & Supplies Wages Payable MOH Applied 646,880 275,124 24,400 98,800 1,045,204 1,045,204 Finished Goods 1,045,204
Finished Goods Cost of Sales Finishing 1,045,204 Closing Balance 1,045,204 20,904 1,024,300
1,045,204
ACCT 2013
Topic 1
3.0
But how in a Process Costing system do we get these values because we do not have any job cost sheets? There are two answers: Firstly, if the value of our closing inventory is zero or close to zero, then do not worry about the value but just record zero or some arbitrarily small amount. This situation will be prevalent in organisations and industries using a Just in Time (JIT) approach to inventory management. Secondly, when the value of closing inventory is considered important then we need to find a means of valuing the inventory on hand along with the inventory which has been completed in each process. The means to this valuation is achieved through the application of a concept called Equivalent Units
3.1
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Topic 1
Process 1 Transfer to Process 2 DM DL O/H 150,00 Balance 50,000 200,000 400,000 400,000 10,257 389,743
4.0
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Topic 1
4.1
Now, in order to complete our credit entries, we need to perform the following five steps: Analyse our physical flow of units. Calculate our material and conversion finished equivalents. Calculate our unit costs for material and conversion. Calculate our total costs for the closing balance of Mixing and the cost of completed production (transfer cost). Record our credit entries. Using the data from the Spritz example, these five steps are now demonstrated on the next page using Weighted Average and then using FIFO.
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ACCT 2013
Topic 1
WEIGHTED AVERAGE
For Step 1 and the physical flow of units, we are told, that 20,000 litres is on hand at the beginning of April and that 380,000 litres were started from scratch during April. Of the 380,000 litres, 10,000 litres are still incomplete at the end of April. Therefore, 370,000 litres must have been started and finished in April. For Step 2, importantly, we are told that the closing inventory of 10,000 litres is 100% complete (finished) for materials but only 50% complete for conversion cost. Using the above data is crucial to determining our equivalent units as shown in steps 1 and 2 in the table below. Note how the material finished equivalents are determined separately to the conversion finished equivalents.
Opening WIP (20,000 litres) Units started & completed (370,000) Closing WIP (10,000 litres)
Total
Steps 1&2
Opening WIP Costs incurred during April Total cost to account for Costs per equivalent unit (litre)
= = =
Step 4
Using the above data, we can now complete the credit entries for the Mixing process.
Mixing
Balance DM DL
690,300 15,850
Step 5
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O/H
On the next page, we now use the same data to construct a table for FIFO and then record our Mixing account credits
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Topic 1
4.2
Opening WIP (20,000 litres) Units started & completed (370,000 litres) Closing WIP (10,000 litres) Equivalent units (litres)
10,000
380,000
5,000
393,000 393,000
Steps 1& 2
$505,400 $1.33
$141,480 $0.36
$646,880 $1.69
Step 3
Opening Balance Previous cost of opening work in process Additional Direct Materials Additional Conversion Units started and completed in the same month Total cost of goods completed Direct material Conversion Cost of the WIP closing balance
Step 4
Using the above data, we can now complete the credit entries for the Mixing process.
Mixing Balance DM DL O/H $59,270 505,400 30,880 110,600 706,150 Transfer out of Mixing 691,050 Balance 706,150 15,100
Step 5
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Topic 1
5.
Direct Material Opening WIP (20,000 litres) Units started & completed (330,500 litres) Spoiled (39,500 litres) Closing WIP (10,000 litres) Equivalent units (litres) Opening WIP Costs incurred during April Total cost to account for Costs per equivalent unit (litre) Total cost of goods completed 20,000 330,500 (100%) 39,500 10,000 400,000 $54,600 $505,400 $560,000 $1.40 (350,500 $1.80) =
Conversion 20,000 330,500 (25%) 9,875 5,000 365,375 $4,670 $141,480 $146,150 $0.40 $630,900 $14,000 $2,000 $55,300 $3,950 $59,250
Total
Cost of the WIP closing balance (10,000 $1.40) = (5,000 $0.40) = Cost of the Spoilage (39,500 $1.40) = (9,875 $0.40) =
Using the above table, we can now complete the credit entries for the Mixing process assuming that the loss is an Abnormal Loss.
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Topic 1
6.
1,124,312
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Topic 1
Now refer to the weighted average example for the Finishing Department. Note the different stages of completion for the Closing WIP of 40,000 bottles, namely 100% for units transferred in, 60% for material added and 90% conversion.
Total
(1,200,000 $0.91) = $1,092,000 (40,000 $0.578) = $23,120 (24,000 $0.23) = $5,520 (36,000 $0.102) = $3,672 $32,312
Finishing Balance Transfer into Finishing DM DL O/H $35,688 690,300 275,124 24,400 98,800 1,124,312 1,124,312 Balance 32,312 Transfer out of Finishing 1,092,000
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Topic 1
7.
8.
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Topic 1
9.0
Mixing
Finishing Packaging
Product A: 20,000 bottles of strawberry drink; uses the first two processes only. Product B: 10,000 bottles of orange drink for children; uses all three processes.
9.1
Direct Material Mixing Finishing Packaging Conversion Mixing Finishing Packaging Total Batch Costs $16,800 $9,600
8,500 4,500
1,800 2,000
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Topic 1
9.2
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Topic 1
The cost flows on the previous page would become much more complex if we were to introduce opening and closing inventories and thus had to determine equivalent units for each batch to determine the individual batch costings etc., however, you are not required to do this.
SUMMARY
In this topic you extended your knowledge of processing costing such that you now know a method of dealing with the costing of opening and closing inventories and how to account for spoilage, in using both the weighted average and FIFO approach. You have also covered operation costing in more detail than in your prior studies. Next we consider the difficulties posed by having multiple products output from one material input and one process. We will look at four different options for allocating the joint costs between the different outputs.
TUTORIAL QUESTIONS
Starting from page 208 in your textbook, please attempt Self-Study problems 1 and 2 followed by Q5.1, Q5.2, P5.44 and P5.55.
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Topic 2
Resource: Other Text Reading Hilton, Maher & Selto (2000), Cost Management: Strategies for Business Decisions, International Edition, McGraw-Hill, Chapter 8. Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 17 pages 716-718. The Sell or Process Further Decision.
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Topic 2
1.
Cocoa butter sales value: $750 for 750 kg Split-off point Cocoa powder sales value: $500 for 250kg
ACCT 2013
Topic 2
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2.0
Production Gemo 2,000,000 litres Glosso 500,000 litres Joint Cost Joint Cost Gemo Glosso
In order to understand the ways in which we can calculate the joint cost allocations for Gemo and Glosso, there are four methods to be learned, as demonstrated over the next two pages. We will then discuss the issues to consider when choosing between the methods.
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Topic 2
2.1
As demonstrated below, the joint cost calculations are easily set up in a spreadsheet. B 3 4 5 6 7 Joint Products Gemo Glosso C
PHYSICAL MEASURES
D Proportions
=C5/$C$7 =C6/$C$7 =SUM(D5:D6)
E Cost Allocation
=D5*$E$7 =D6*$E$7 520000
Similarly to process and operations costing, the flow of costs for joint costing consists of direct material, direct labour and manufacturing overhead being transferred to a WIP account or accounts then to Finished Goods and COGS. See below.
Gemo Processing Detergent Joint Processing $520,000 $416,000 $104,000 $416,000 $40,000
Glosso Processing
$104,000 $80,000 Note that the completed production from both Gemo Processing and Glosso Processing would be transferred to Finished Goods.
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Topic 2
2.2
Secondly, we allocate our joint cost to our joint products as shown below.
THE CONSTANT GROSS PROFIT METHOD
Joint Products Gross Margin % Sales Revenue Required Gross Margin Total Cost Separable Cost Cost Allocation
Gemo Glosso
73.3% 73.3%
2.3
This method is based on the sales value of each joint product at split-off point. See the shaded area in the spreadsheet below.
B 17 18 19 20 21 Joint Products Gemo Glosso C D THE RELATIVE SALES VALUE METHOD Sales Value at Split off Proportions $800,000 0.64000 $450,000 0.36000 $1,250,000 1 E Cost Allocation $332,800 $187,000 $520,000
2.4
24 25 26 27
C D E F THE NET REALISABLE SALES VALUE METHOD Sales Revenue Separable NRV Proportions Cost $1,750,000 $40,000 $1,710,00 0.750 0 $650,000 $80,000 $570,000 0.250
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ACCT 2013
$2,400,000
$120,000
$2,280,00 0
1.000
$520,000
Topic 2
3.
PHYSICAL MEASURES Volume in Proportions Litres 2000000 =C5/$C$7 500000 =C6/$C$7 =SUM (C5:C6) =SUM(D5:D6)
THE CONSTANT GROSS PROFIT METHOD Sales Revenue Required Gross Total Cost Margin =2000000*0.875 =D12*C12 =D12-E12 =500000*1.3 =D13*C13 =D13-E13 =SUM(D12:D13) =SUM(F12:F13) =SUM(G12:G12)
THE RELATIVE SALES VALUE METHOD Sales Value at Proportions Cost Allocation Split off =2000000*0.4 =C19/$C$21 =D19*$E$21 =500000*0.9 =C20/$C$21 =D20*$E$21 =SUM(C19:C20) =SUM(D19:D20) 520000
THE NET REALISABLE SALES VALUE METHOD Sales Revenue Separable Cost NRV Proportions 2000000*0.4 500000*0.9 =SUM(C26:C27) 40000 80000 =SUM(D26:D27) =C26-D26 =C27-D27 =SUM(E26:E27 ) =E26/$E$28 =E27/$E$28 =SUM(F26:F27)
SELL OR PROCESS FURTHER Gemo Glosso Incremental =C26-C19 =C27-C20 Revenue Less Separable 40000 80000 Costs Incremental =D32-D33 =E32-E33 Profit
4.
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so we have a circular calculation. On the other hand you may want to allocate these costs on the principal of ability to bear. This means that the product with the highest sales value can bear a greater proportion of the cost and should do so.
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Topic 2
Whichever method you use it is important to recognise that they are all arbitrary allocations. Decisions with regard to product mix also need to recognise that these products cannot exist without one another, and the proportion of production (for example, the volume of pineapple juice that is produced is closely tied to the weight, or number of tins, of pineapple chunks) is usually set as well
5.
From the above, it is shown that processing further, in both cases, adds to Gemerlings profits. In making the process further decision, the joint cost is irrelevant for decision-making purposes because the cost does not change.
TUTORIAL QUESTIONS
You should now attempt E19.38, E19.39, P19.53, & P19.55.
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ACCT 2013
Topic 2
6.
ALLOCATING BY-PRODUCTS
A joint product is called a by-product, if it is of incidental (small) value. Examples, of byproducts, may also include scrap and waste that emerge at split-off point. There are two accounting treatments for the profit made from a by-product. Record the by-product income (profit) as Other Income.
Deduct the by-product profit (net realizable income) from the joint cost.
We will now consider an example of this method. By-product example. Gemerling Ltd. from a joint process manufactures the following three domestic cleaning products: Gemo, Glosso and Cleano. Cleano is considered to be a by-product. The following information is available for the month of June. Production Gemo Glosso Cleano 2,000,000 litres 500,000 litres 50,000 litres Joint Cost Joint Cost $520,000 Selling Price $0.875 per litre $1.30 per litre $0.60 per litre
Costs after Split-off point Gemo Glosso Cleano $40,000 $80,000 $10,000
In this example, in the inventory valuation process, the net realizable income of Cleano is deducted from the joint cost. Also, Gemerling Ltd. allocates its joint costs using the Net Realisable Value Method
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Topic 2
ALLOCATING BY-PRODUCTS
Firstly, we need to calculate the adjusted joint cost as follows: Joint Cost Less Income from Cleano - Cleano Separable Costs Adjusted Joint Cost $30,000 $10,000 $20,000 $500,000 $520,000
Now we can determine the joint cost allocations for Gemo and Glosso. Joint Products Gemo Glosso Sales Value of the Final Product $1,750,000 $650,000 $2,400,000 Separable Cost $40,000 $80,000 $120,000 NRV $1,710,00 0 $570,000 $2,280,00 0 Proportions Joint Cost Allocation 0.75 $375,000 0.25 1.00 $125,000 $500,000
TUTORIAL QUESTION
During July 2006, Millers Ltd. processes wheat into three products: white flour, bran and wheat germ. During processing, 15% of the wheat is lost. Other data related to July is provided below. The joint cost is $250 per tonne. White Flour Produced (Kg) 153,000 Sold (Kg) 140,000 Selling Price per Kg. $1.00 Separable Costs per Kg. $0.10 Bran 85,000 80,000 0.40 $0.05 Wheat Germ 4,250 4,250 $1.50 $0.20
Treating Wheat Germ as a by-product, allocate the joint cost using the Net Realisable Value Method. The net realizable income from Wheat Germ is deducted from the joint cost.
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Topic 2
TUTORIAL ANSWER: MILLERS LTD. a) Kilograms Produced White Flour Bran Wheat Germ Total 153,000 85,000 4,250 242,250
b) c) d) d)
242,250 divided by 85% = 285,000 Kg. (the original quantity before the 15% processing loss) 285,000 Kg. = 285 tonne. Joint Cost = (285 x $250 per tonne) = $71,250 The Net Realisable By-Product Income from Wheat Germ Sales Separable Costs By-Product Income $5,525 $6,375 (4,250 X $1.50) $850 (4,250 X $0.20)
f)
Joint Products THE NET REALISABLE SALES VALUE METHOD Sales Revenue Separable Cost NRV Proportions Cost Allocation
SUMMARY
You should now be confident in discussing the four methods of joint cost allocation, based on physical units; constant gross profit; relative sales value and net realisable value. In your discussion you should be able to include a description of the methods as well the issues with regard to the adoption of each. In addition, you should be comfortable calculating the allocation of costs using each method. Now that you have extended your knowledge of product costing we will proceed to use product costs in certain decision making scenarios. In this topic we have already looked at certain product
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mix decisions, when we considered whether joint products should be processed further or sold at split off point. Now we will look at other product mix decisions, as well as pricing issues.
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Topic 3
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Topic 3
1.
PRICING: AN INTRODUCTION
One of the most important decisions that some mangers have to make is to decide what price to charge for their organisations products or services. This topic looks firstly at some factors that influence pricing and its determination, and then it considers the decision-making question of pricing mix.
2.
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Topic 3
3.
DETERMINING PRICES
There exist a range of strategies that can be used to set prices including: Cost-Plus pricing: the traditional notion of pricing was to manufacture a product then calculate its costs and finally add a mark up. For example, determine the selling price for the following: an organisation has a required return (mark-up) on a product of 75%. The manufacturing cost of the product is comprised of direct material $5, direct labour $0.20 and Manufacturing Overhead $2.80. The Cost Plus pricing formula is: price = cost plus (mark-up x cost) Therefore the price = ($5 + $0.20 + $2.80) + [($5 + $0.20 + $2.80) x 50%] = $12. Alternatively, ($5 + $0.20 + $2.80) x 150% = $12. One of the issues regarding cost plus pricing is which cost to use. For example, absorption cost as in the above example, or variable cost or full cost Time and Material pricing. This pricing technique and variations of it are used in industries such as: the trades, motor vehicle servicing & repairs, landscaping & lawn mowing, public accounting, legal services, medical & dental services (not including general practitioners), the repair & maintenance of home appliances, computers The feature of this pricing technique is that the labour rate (in this case, the charge for labour rather than the wage rate) includes not only the direct labour but also the manufacturing overhead and the required profit margin. For example, determine the selling price for the following: a motor mechanic services a motor vehicle for three hours. The labour rate that is charged by the business is $80 per hour and the materials used in servicing the vehicle cost $40. Using Time and Material pricing the formula is: price = labour cost plus material cost ($80 x 3) + $40 = $280. Value-Based pricing. Economic Value pricing.
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Topic 3
TUTORIAL QUESTIONS
From page 983 of your textbook, please attempt the Self-study problem and then P20.41 & P20.43.
4.
This analysis places a different perspective on the profitability of the two products and from it we can see that Cleats are more profitable by $10 per manufacturing hour compared to Shackles.
TUTORIAL QUESTIONS
You should now attempt E20.38, P20.47 & P20.48.
SUMMARY
From this topic you should have a greater appreciation of decision making issues with regard to pricing methods and product mix options. Pricing, in particular, was discussed in the context of a strategic approach. We will now focus more on strategy related decisions. The place of the next few topics in a cost management course is due to their relationship to cost management, as opposed to costing. For example, activity based costing provides a means to costing a product but activity based management techniques are useful for managing the costs through the use of the activity analysis. This is illustrated in the next topic when we look at customer profitability analysis.
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Topic 4
TOPIC 4 COST MANAGEMENT SYSTEMS & STRATEGY ACTIVITY BASED MANAGEMENT & CUSTOMER PROFITABILITY ANALYSIS OBJECTIVES
By the end of this topic you should be able to:
Understand the concept of Activity Based Management. Explain the terms value adding activity and non-value-adding activity. Identify value adding and non-value-adding activities. Choose root cause cost drivers. Select appropriate performance measures for root cause cost drivers. Understand the concept of Supply Chain Management. Comprehend the concept of Customer Relationship Management (CRM). Analyse customer profitability. Evaluate customer performance including non-financial considerations.
Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill, Chapter 15 pages 693-703 & Chapter 2 pages 48-49. Chapter 16 pages 761-769. Resource: Articles Gupta M & Galloway K (2003), Activity based costing/management and its implications for operations management, Technovation, vol. 2, issue 2,, pages 131-138 Dickinson V & Lere J (2003), Problems evaluating sales representative performance? Try activity-based costing, Industrial marketing management, volume 32, pages 310-307.
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Topic 4
Van Raaij E, Vernooij M & Van Triest S (2003), The implementation of customer profitability analysis: a case study, Industrial marketing Management, vol. 32, pages 573583. Resource: Other Text Reading Hilton, Maher & Selto (2000), Cost Management: Strategies for Business Decisions, International Edition, McGraw-Hill, Chapter 10. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd Edition, South-Western, Chapter 5 pages 193-196. Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western, Chapter 15 pages 626-629.
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Topic 4
1.
Design
Supply
Manufacturing or Production
Marketing
Distribution
Customer Service
One needs to be aware that separating activities into merely two groups, namely value adding and non value adding overlooks the reality that some non valuing adding activities are essential, even though they do not add value to the customer. For example, paying employee wages, preparing invoices, packaging for some products You cannot entirely
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Topic 4
eliminate these non value-adding processes; however you may be able to make them more efficient. Some organisations when conducting an ABM analysis rank activities on a scale from one to five. For example, level one is used for activities that irrefutably do not add value; level three is used for all essential non value adding activities and finally, level 5 is used for all activities that are clearly value adding.
2.
TUTORIAL QUESTIONS
Starting from page 724, in your textbook, attempt Self-Study problem 1 followed by E15.26, E15.27 and P15.41.
3.
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Topic 4
Leveraging electronic business solutions offers benefits that include speed and much cheaper data processing, storage and retrieval costs compared to the more traditional forms of business communication and commerce.
4.0
Customer Relationship Management is by no means a new concept but what is new, since the 1990s, is the leveraging of the Internet through organisation web sites to collect and analyse data. This is done in order to better understand individual customers needs and purchasing patterns (data mining) and thus establish better customer relationships. Electronic Customer Relationship Management moreover aims to acquire and retain customers by offering a superior and cheaper service than traditional sales and support channels. The aim of electronic CRM is not only to acquire new customers cheaply but also to retain existing clientele bearing in mind that the cost of winning back lost customers, clients and consumers is deceptively expensive. CRM on the Internet comes basically at three levels: The static site which can only provide information to the consumer. The database and forms site which besides providing information can also retrieve information. Using these web sites, you can buy software, books, flowers, tickets etc; listen to online audio and watch multi-media. This level facilitates electronic commerce (trade). The personalised and customised web site which is tailored to individual customer needs. These web sites include all of the services of levels 1 & 2 but moreover they may anticipate user choices and based on a customer profile can automatically recommend solutions and alternatives. Activity Based Costing, when applied to the field of CRM, provides management accountants with new costing opportunities in regards to evaluating customers and clients. In particular, it offers the opportunity to evaluate more fully the cost of different customers or groups of customers and their profitability. With this information, organisations can then better identify which customers create the highest profits and therefore the strategic question, how do we retain them? Also, which customers generate the lowest profits and what strategy can be effected to make them more profitable? Customer Profitability Analysis (CPA) identifies and analyses the costs of five groups of customer activities: Customisation of products. Marketing and Selling. Distribution.
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Topic 4
Customer Support. Cost of Goods Sold (traditionally the sole determinant). We will now consider, in the next section, an example, of customer profitability analysis.
4.1
Please now refer to the example starting on page 766 of your textbook. There are two parts to this customer analysis; firstly the customer cost analysis and then secondly the customer profitability analysis as demonstrated below. Customer Cost Analysis Direct Customers Small Retailers Sales Order Delivery Sales Calls Complaints Research Advertising 514,500 242,000 0.00 11,400 0.00 25,000 17,640 12,100 80,000 9,600 40,000 20,300 Large Retailers 29,400 15,400 56,000 3,000 40,000 49,700
Total Costs 792,900 179,640 193,500 Customer Profitability Analysis Sales COGS Gross Profit Customer Costs Direct Customers 576,000 126,000 450,000 792,900 Small Retailers 816,000 198,000 618,000 179,640 Large Retailers 1,968,000 456,000 1,512,000 193,500
4.2
OTHER CONSIDERATIONS
Textbook page 769, in particular Exhibit 16.15
Although the textbook example demonstrates that large retailers are the most profitable customer group, there may be other customer performance measures, used by organisations which may impact on and affect their customer analysis and evaluation. For example, a change in market share, an increase in new business, the retention rate of existing customers, the proportion of returns, the level of returns under warranty
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Topic 4
TUTORIAL QUESTIONS
Starting from page 777, in your textbook, attempt Self-Study problem 1 and C16.55.
SUMMARY
Now that you have an understanding of activity based management and the impact that activity analysis can have on the way to manage customer related costs, we need to look to suppliers and the costs that they can cause. In the next topic, when we have considered supplier related costs, we will look at other inventory related issues such as inventory management and quality control.
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Topic 5
TOPIC 5 COST MANAGEMENT SYSTEMS & STRATEGY MANAGING SUPPLIERS, INVENTORY AND QUALITY OBJECTIVES
By the end of this topic you should be able to: Describe Supply-Chain Management (SCM) and its significance. Understand the concept of Managing Suppliers. Analyse supplier costs. Evaluate supplier performance including non-financial considerations. Comprehend the concept of inventory management. Use traditional approaches to inventory management including o o o order quantity, timing of orders stock-out risk management.
Explain Just-In-Time (JIT). Explicate the key features of JIT and JIT Purchasing. Understand the concepts of Managing Quality and Total Quality Management (TQM) Apply the concepts of TQM in analysing and evaluating quality. Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill. Chapter 16 pages 746-761 & 768-775. Resource: Other Text Reading Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 4 pages 131-134, Chapter 19 pages 808-826 & Chapter 11 pages 438-455.
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Topic 5
1.0
Traditionally, managing suppliers centred, in particular, around finding suppliers who were both reliable and offered a cheap purchase price. This was a consequence of, in part, the fact that the traditional costing system struggled to provide additional information relevant to managing supplier costs. However, with the advent of Activity Based Costing systems, there has emerged the opportunity to cost other activities related to dealing with suppliers, including activities such as: The Costs of purchasing, ordering, receiving and inspection. The Costs of holding inventory. The Costs of poor quality. The Costs of delivery failure. An organisation which can cost these activities is in a stronger position to analyse, evaluate and then manage its suppliers compared to only being able to compare purchase prices. In the next section, we will now consider an example of supplier analysis.
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Topic 5
1.1
The Hardy Saucepans example in your textbook provides us with a basic example of supplier cost analysis and it demonstrates how merely comparing supplier purchase prices can be misleading in the overall cost analysis of suppliers. Supplier Cost Analysis Plastex Industries Handles Ltd. Purchase Order Delivery Inspection Storage Rework Downtime Late Deliveries Total Supplier Costs Unit Supplier Costs Purchase Price plus Unit Supplier Costs $1,440 $4,800 $2,400 $5,600 $2,250 $1,350 $2,500 $20,340 $2.034 $4.034 $1,200 $3,600 $1,800 $2,800 $250 $180 $250 $10,080 $1.68 $3.88
An additional technique, which can be used to compare suppliers, is called the Supplier Performance Index (SPI). SPI is defined as Total Supplier Costs Total Purchase Price For Hardy Saucepans the SPI calculations are as follows: SPI Analysis Plastex Industries SPI = Total Supplier Costs Total Purchase Price $20,340 (10,000 x $2) = 1.017 Handles Ltd. Total Supplier Costs Total Purchase Price $10,080 (6,000 x $2.20) = 0.7636
From a financial perspective, the supplier with the higher SPI is more expensive, in this case Plastex Industries.
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Topic 5
1.2
OTHER CONSIDERATIONS
Although the textbook example demonstrates that Handles Ltd. is the cheaper supplier, there may be other supplier performance measures, used by organisations which may impact on and affect their final purchase decision. Other considerations may include: the delivery time, the reliability of supply, being environmentally responsible, being a designated country of choice (federal government tenders)
TUTORIAL QUESTIONS
You should now attempt P16.43 & C16.55.
2.0
In the previous section, on the analysis of supplier costs, a number of the costs involved inventory and its management. In fact, some of the costs of inventory management are frequently directly related to the quantity of materials ordered as this then in turn influences how much is stored, for how long and how often orders are placed. There are two approaches, we will now consider, regarding the question of how much to order (order quantity). The first technique is a long standing method called Economic Order Quantity (EOQ) and the second method a much newer technique, of recent decades, called Just in Time (JIT). We will now consider an example of EOQ in section 3.1 and JIT in section 3.2.
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Topic 5
2.1
EOQ is based on the belief that inventory management is all about balancing two groups of competing costs, namely, order costs and carrying costs. Moreover, EOQ considers that if we place fewer orders, we must purchase in larger batches and therefore we must carry (store) more materials. In other words, as order costs go down then carrying costs will go up and vice versa. From this viewpoint, we derive the EOQ formula for calculating the optimum order quantity.
EOQ
2 Annual Demand Cost per Order Annual Carrying Costs per Unit
Referring to the example on pages 754 - 757 of your textbook, we get the following calculation for the optimum order size that will minimise overall order costs and carrying costs.
EOQ =
24800$60 $2.50
= 480 bags
Also, related to the economic order size is the timing of when to place an order so as to reduce the risk of a stock out that is, running out of stock. This timing is often expressed not just in days of lead time but also in how many, in this case, bags we can run down to before we must place an order. For example, if we run our bags down to zero then production will stop as we wait for the next order to be filled which will take 2 weeks. Based on an average usage of 96 bags per week (4,800 bags /50 weeks), an order needs to be placed once our material stock is run down to (2 weeks x 96 bags) = 192 bags. In our everyday lives, we all apply the concepts of lead time and stock outs. For example, with regard to the replenishing of food at home before it runs out, putting more petrol into the car before it comes to a halt etc. The calculation above can then be further refined by the inclusion (addition) of a safety stock in order to further minimize the risk of a stock out occurring. Safety stock is an additional margin of safety added to the lead time. It could be expressed in days or in bags.
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Topic 5
2.2
Over the last four decades, JIT philosophy has had a significant effect globally on how to manage all levels of inventory, that is, raw materials, WIP and finished goods. Although there are a number of aspects to this concept, it is characterised by the view that carry costs such as storage costs and the costs of moving inventory can dominate inventory cost management. Moreover, we know from ABM that both of these costs are considered to be non-value adding. Unlike traditional large scale manufacturing, which operates by estimating market demand and then pushing product onto the marketplace, often supported by extensive marketing, JIT waits until purchase orders are placed and then manufactures on the basis of this actual demand, that is, manufacturing is pulled by the order. A radical departure from traditional manufacturing, in a perfect world, organisations using JIT would carry zero inventory at all points. Raw materials would arrive on demand as needed by manufacturing, WIP would never be stockpiled as it would flow immediately to the next process and ultimately the finished goods would be automatically delivered to the person or organisation that placed the order.
TUTORIAL QUESTIONS
You should now attempt E16.32, E16.33, P16.45, & P16.47.
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Topic 5
3.0
In a perfect world, no one would make mistakes and therefore no time or money would be lost finding, fixing and preventing errors. The reality is, of course, usually otherwise and organisations have to decide how they will go about maintaining quality and how much money they are prepared to spend in the pursuit of quality. There are a number of philosophies regarding quality of which Total Quality Management (TQM) and the promotion of a corporate culture of quality and continuous improvement is popularly referred to in contemporary literature on quality. Strictly, TQM means the improvement of quality in every way at every level of the organisation. It is a philosophy that has the objective of eliminating all defects. There is also a competing viewpoint that there exists an optimal level of quality, which minimises the total cost of quality. Under this philosophy, managers determine that point at which any further investment to improve quality would need be greater than the costs that could be saved from that reduced level of defects. TQM proponents would argue that this Acceptable Quality Level (as espoused by one major automotive manufacturer) Provides competitors with the opportunity to establish a competitive edge, and Ignores the costs of future lost sales when customers receive defective goods. The pursuit of quality through TQM is achieved by recognising four groups of activities that are related to quality. These groups of costs of quality are: Prevention costs, namely, those costs incurred to prevent and minimise internal, external and appraisal costs. Appraisal costs, e.g. the costs of finding defects by inspecting raw material, WIP and finished goods. Internal failure costs. e.g. the costs of reworking defective production. External failure. e.g. the costs of sales returns, warranty claims The theory of the cost of quality is based on the belief that the costs of prevention and appraisal offset the costs of failure. AQL espouses that further attempts to drive down the defect rate, after some optimal point, will cause an increase in prevention and appraisal costs, which will, by now, have become greater than the savings in failure costs. We will now, in the next section, look at an example of these costs and the preparation of a Cost of Quality report.
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3.1
Please refer to Exhibit 16.18 in your Textbook. Prevention Costs Quality Training Quality Planning Quality Reporting Quality Systems Appraisal Costs Matls Inspection WIP Inspection Finished Goods Inspection Laboratory testing Internal Failure Costs Scrap in Prodn Scrapped Finished Goods Rework Downtime External Failure Costs Warranty Out of Warranty Customer Complaints Transport losses Litigation Although a Cost of Quality report can help an organisation identify what is considered to be an optimal level of quality and it can put a dollar figure on the costs of poor quality, how ethical is this in industries such as health, air transport (safety) etc. Also, how do we impute a figure on contingent litigation? In Australia, each year, there are defective products recalled for safety reasons ranging from food to motor vehicles to childrens toys to health products.
3.2
ISO accreditation in Australia was flavour of the month a decade ago but has seemingly lost momentum. If the certification of quality is a good idea, then why has it lost its impetus? Maybe, because it was incredibly time consuming and more about bureaucracy than proving real quality?
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Topic 5
TUTORIAL QUESTIONS
Attempt Self-Study problem 2 from page 779 in your textbook followed by P16.54.
SUMMARY
One way to manage costs caused by suppliers is to analyse the costs associated with suppliers according to activities performed and see whether these costs can be brought under control through either negotiating with the suppliers, or taking the level of non-value adding costs caused by suppliers into consideration when selecting them. Further cost management related to inventory comes from the traditional approach of EOQ and average usage estimates being used for order point and safety stock decisions. The contemporary approach of JIT and TQM can be seen to relate to the EOG formula. EOQ assumes that all elements except order quantity are constant. However, if we wish to hold minimal inventory, we can see from the EOQ formula that order costs (i.e. in manufacturing this is requisition cost) needs to reduce to prevent the total costs from spiralling out of control. Hence, costs such as set up costs needed to be reduced. With shorter set up times production could become more responsive, since it provided shorter lead times, and consequent lower set up costs meant that even the EOQ formula makes smaller batch sizes more economical. One can also see a link between JIT and TQMJIT relies on the quality of throughput and the quality of processes. The focus on TQM assists in this regard. In turn, the investment in quality can provide better cost management through increasing certain costs to reduce costs overall. The competing philosophies of TQM and AQL were also explained in this topic. If the strategic approach adopted by a firm includes quality as a prime objective, TQM provides one form of performance measurement. We will now move on to other control and performance measurement techniques.
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Topic 6
TOPIC 6 CONTROL AND PERFORMANCE EVALUATION DECENTRALIZATION, RESPONSIBILITY ACCOUNTING, AND TRANSFER PRICING OBJECTIVES
By the end of this topic you should be able to: Explain decentralization, its benefits and costs. Define the terms responsibility centre, investment centre, profit centre, revenue centre and cost centre. Comprehend new developments such as shared services and team-based structures. Utilise segmented profit statements. Prepare hierarchical performance reports. Describe the nature and reasons for transfer pricing. Apply different transfer pricing methods. Calculate and determine transfer prices for a range of scenarios. Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill. Chapter 12. Resource: Other Text Reading Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 13 pages 530-533 & 544-552 and Chapter 15 pages 620-625. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd Edition, South-Western. Chapter 13 pages 576-582.
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Topic 6
1.
2.
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3.
Sales Variable Operating Costs Segment Contribution Margin less Fixed expenses Controllable by the Segment Manager Profit Controllable by the Segment Manager Less Fixed Traceable Expenses but Not Controllable by the Segment Manager Segment Profit Less Common Fixed Costs Net Profit before Tax
30 828
21 552
9 276
750 78 10 68
500 52
250 26
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Topic 6
For another example of a responsibility performance report now refer to Exhibit 12.6. This report demonstrates the connection between budgets and responsibility accounting through the presentation of a hierarchical, segmented performance report. Below is a summary of the key features of this report and its hierarchical nature. This report is made up of investment centres, profit centres, revenue centres and cost centres.
FEBRUARY
Budget Company Southern Division Northern Division Head Office Total Profit Northern Division Coffs Harbour Brisbane Newcastle Total Profit Newcastle Grounds and Maintenance Housekeeping Recreational Hospitality Food and Beverage Total Profit Food and Beverage Banquets Restaurant Kitchen Total Profit
Actual
$18,400 18,470 12,260 12,246 - 2,900 - 3,000 27,760 27,716 6,050 2,100 4,110 12,260 - 45 - 40 40 2,800 1,355 4,110 6,060 2,050 4,136 12,246 44 41 41 2,840 1,340 4,136
1 1 - 1 - 40 15 - 26
5 25 - 5 15
TUTORIAL QUESTIONS
You should now attempt E12.3, E12.30, E12.33 and E12.36.
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Topic 6
4.0
Transfer pricing occurs when products and services, from within the same organization, are transferred (sold) from one investment centre or profit centre to another. If the management of both entities involved, namely the seller (supplier) and purchaser, are evaluated and/or rewarded (get bonuses) based on their profits then this internal price will be of importance to both parties. The supplier will want to get as high an internal price (transfer price) as possible to boost their revenue, and the purchaser will want to pay as close to zero as possible to minimise their cost of purchasing. As a consequence, the issue becomes how to set the transfer price. Approaches used include: Direct Intervention from Head Office, corporate management. Market-Based prices. Cost-Plus prices. Negotiated prices. Negotiation of transfer prices essentially depends on the bargaining power of the two parties and this is influenced by factors such as: the existence of an external market for the supplier and also whether the supplier does or does not have excess capacity. These two variables create as many as five bargaining scenarios, which as seen from the perspective of the supplier are:
4.1
NEGOTIATION SCENARIOS
Supplying Division External Market Excess Capacity Yes Yes Yes No Yes Limited No Yes No No
Now please refer to your textbook page 584. Scenario 1 External Market plus Excess Capacity. Page 585 The Industrial Division would like to sell at the market price of $1,000 per tonne but because it has excess capacity anything over its cost of $700 per tonne will add to its profits. The Soap Division will want to purchase at anything below market price of $1,000; the lower the better as it will reduce its costs and thus increase profits. The transfer price will be bargained between the variable cost of $700 per tonne and the market price of $1,000 per tonne.
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Topic 6
Scenario 2 External Market but no Excess Capacity (Full Capacity). In this case, as the Industrial Division has an external market and is at full capacity, it will not want any other transfer price than market price. Its bargaining position is powerful and if the Soap Division rejects the offer of $1,000 per tonne then the Industrial Division will just sell on the open market for $1,000 per tonne. Scenario 3 External Market and Limited (restricted) Excess Capacity. This scenario is an extension of scenario 2 in that the Industrial Division will want to sell all it can at the open market price of $1,000 per tonne and then just negotiate with the Soap Division for whatever it cannot sell at the open market price. The negotiations with the Soap Division for the surplus will then follow scenario 1. Scenario 4 No External Market but Excess Capacity. The Industrial Division will want to sell at as high a transfer price as possible but with excess capacity anything over $690 per tonne, its variable costs, will add to its profits. The Soap Division will want to purchase at anything below its market price of $1,100 minus its $200 per tonne processing cost, namely, $910 per tonne. The transfer price will be bargained between $690 per tonne and $910 per tonne, which is the Soap Divisions top price. Scenario 5 No External Market and no Excess Capacity (Full Capacity) Operating at full capacity, the Industrial Division will demand a minimum of $990 per tonne from the Soap Division in order to compensate for any lost contribution margin from regular customers.
TUTORIAL QUESTIONS
You should now attempt E12.39, P12.45 and P12.46.
SUMMARY
In this topic we revisited a topic considered in ACCT 2006, namely responsibility centres and the evaluation of their managers. While variance analysis can form a major element in the evaluation of cost centre and revenue centre managers, profit centre (including investment centre) managers can have performance measures that have the potential for significant influence from the decisions of others. This needs recognition, and you were shown how to do this. Transfers of components and services between business units present more situations in which managers can influence each others results. Hence, the setting of transfer prices can be a major cause of dispute and bad feeling. You now should understand a variety of transfer pricing options and the implications for how transfer prices are set. While transfer prices affect the measure of profits, a measure of profit in isolation does not take into consideration the level of resources utilised in its generation. Yet managers usually need to
60
be held accountable for the efficient usage of resources. This issue forms the major part of the material in the next topic.
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Topic 7
TOPIC 7 CONTROL AND PERFORMANCE EVALUATION FINANCIAL PERFORMANCE MEASURES AND REWARD SYSTEMS OBJECTIVES
By the end of this topic you should be able to: Understand the term financial performance measurement and reasons for financial performance measurement. Distinguish between some traditional and contemporary approaches to financial performance measurement. Calculate and interpret Return on Investment and Residual Income. Explain problems associated with using Return on Investment and Residual Income. Briefly, explain Economic Value Added and Shareholder Value Added. Describe and apply different types of reward systems. Discuss issues and difficulties related to reward systems. Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill. Chapter 13. Resource: Other Text Reading Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 13 pages 533-544. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd Edition, South-Western. Chapter 13 pages 583-590.
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Topic 7
1.
Investment Centres
Some reasons for wanting to measure and evaluate the performance of investment centres include to: See if they are meeting their targets. Identify problems and what causes them. Assist in the determination of management bonuses. (Later, in this topic, we look at different types of reward systems.) Evaluate the effectiveness of the communication of divisional goals and strategy.
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Topic 7
2.0
This section looks at two traditional measures of the financial performance of investment centres. These techniques are called Return on Investment (ROI) and Residual Income (RI).
2.1
Return on Investment (ROI) is defined as Profit/Investment. For example: if an investment centre has earnings of $1,000,000, expenses of $750,000 and an Investment of $10,000,000, then, The ROI would = ($1,000,000 - 750,000)/$10,000,000 = 2.5%. This raises some questions such as: Is 2.5% good or bad? What if the Required Rate of Return is 6%? How is the Required Rate of Return determined? In summary, essentially, ROI measures the efficiency of the usage of resources as distinct from the added wealth. An extension of the ROI formula is called the Du Pont formula. Why would you use this formula? ROI, although traditionally popular, can encourage dysfunctional behaviour if management performance rewards are centred solely on it. Refer to the example on page 617 of your textbook and the disincentive for an investment centre manager to invest in a new project, even though it exceeds the required rate of return. The replacement of aging assets is a particular issue here. Note that it is the way in which ROI is used that creates problems, rather than the calculation itself. If managers are assessed by taking a trend over time, or comparing their ROI against others, the managers will take steps to maximise their ROI. However if, for performance evaluation, their ROI is compared with the budgeted ROI (preferably flexed for circumstances encountered during the year), then it is a comparison against what it ought to be in the circumstances, including projects adopted and equipment replaced. Any ROI far in excess of the budget would then be a cause for investigation, as much as an ROI below budget.
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Topic 7
2.2
A second traditional technique is called Residual Income and it is defined as: Profit minus (Investment x Required Rate of Return) Residual Income measures the added wealth created from the additional resources allocated. Using the data from the previous example, the RI would be: ($1,000,000 - 750,000) (6% of $10,000,000) = negative $350,000. What does this mean? Is it good or bad? A positive result is considered to be an indicator of good financial performance whereas a negative result is considered to be the opposite. We can compare it with ROI to see what it tells us. Basically, in our example, we can ask: if the investment returned 6%, what would the profit be? The answer is 6% of $10m, or $600,000. Since the profit was $250,000, we can see that it falls $350,000 short of what is required.
TUTORIAL QUESTIONS
Attempt the Self-Study problem on page 636 of your textbook followed by: E13.30, E13.33 and P13.38.
2.3
If an investment centre and its management are to be evaluated using either ROI or RI, then, from the outset, it needs to clearly defined how the profit and also the investment value will be calculated. Initially, this may appear straight-forward but, in fact, there are a number of issues that need to be resolved in order to ensure that there is a consistent basis of calculation from period to period. You should make sure that you are clear about the options, covered in your textbook, otherwise you will not be able to apply the ROI or RI calculations since you will not know what figures to use for the elements of the equation.
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3.0
Contemporary financial performance measurement seeks to determine how much value has been added to an investment centre from the perspective of shareholders. We will now briefly consider two approaches to determining how shareholder added value can be measured.
3.1
Economic Value Added is determined from a specific interpretation of the RI formula. The EVA formula is: Net Operating Profit after tax (Capital Employed x Weighted Average Cost of Capital). EVA uses the average cost of debt and equity called weighted average cost of capital (WACC) whereas RI has a range of notions as to what actually is the required rate of return and how to calculate it. Also, sometimes in using EVA, people substitute net cash inflow for net operating profit.
3.2
Another technique used to determine economic value is shareholder added value, which is determined by calculating the present value of future cash flows less the market value of the organisations debt.
TUTORIAL QUESTIONS
You should now attempt E13.35 and P13.40.
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Topic 7
4.
REWARD SYSTEMS
One of the reasons for conducting financial performance measurement is to determine executive bonuses. There are, however, several issues regarding reward systems including: How does a company ensure that its performance measurement system accurately measures management performance? How does a company ensure that its performance measurement system will actually motivate management to work in the best interests of the company rather than their personal interests? Which type of reward system should a company choose? Individual or Team? Money or Shares? Profit Sharing or Gainsharing?
The challenge for an organization is to design and implement performance measurement systems that are aligned to improved and improving business performance and, concurrently, motivate management personally to achieve these goals in the short, medium and long terms. The problem is exacerbated by using this performance evaluation with a reward system, which is adopted for the purpose of additionally motivating managers but, consequently, a poor evaluation system could equally motive dysfunctional behaviour as goal congruent behaviour. Each year in the Australian media, we hear of cases of abysmal company performance and senior executives receiving generous bonuses. How does this happen? Certainly, we can conclude that the bonus system and company performance are not properly aligned. Are bonus systems difficult to design and implement? Designing bonus systems that balance short, medium and long term corporate goals is not easy. Also, we could ask the question: who designs a companys bonus system? Is it the shareholders? Is it the executive management? Of course, it is the latter. Is there a conflict of interest? Finally, senior executives are often on short and medium term contracts which reward them for financial performance over the period of their contract; hardly, therefore, an incentive for planning longer than the term of the contract.
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Topic 7
TUTORIAL QUESTIONS
You should now attempt E13.36 and P13.37.
SUMMARY
The focus of this topic has been on evaluating the control managers have over the efficient utilization of assets. In this context we need to recognise that control is not absolute control but is related to the degree of influence, since influence is a continuum from absolutely no influence to total control. For control we should expect significant influence (ie toward the positive end of the continuum). Now that you are familiar with the traditional forms of performance evaluation, which are still very widely used, we need to turn to more contemporary methods. Contemporary methods do not replace traditional measures but usually complement them, often incorporating the traditional measures into more contemporary monitoring and reporting techniques.
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Topic 8
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Topic 8
1.
Are results or outcomes oriented, rather than also being focused on what causes or
drives the results. Are not clearly linked to organisational goals and strategy. Neglect external benchmarking.
2.
In the following sections, we will look at two contemporary approaches to performance measurement and evaluation, namely, the Balanced Scorecard and Benchmarking.
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Topic 8
3.
Note that it is quite feasible to have additional perspectives such as the community, the environment etc, and not just be constrained to the Kaplan and Norton four perspective framework. (Note the relationship of this with Topic 11 on Social and Environmental Accounting.) The key to developing the balanced scorecard is not merely to identify the perspectives and their objectives but most importantly the inter-related KPIs and KPDs (lag and lead indicators). Finally, the scorecard needs to be developed so that it is relevant to staff at all levels of the organisation. This, however, tends not to be demonstrated fully in textbooks. The Balanced Scorecard, not unlike Activity Based Management (ABM), seeks to identify what causes things to happen, that is, drivers. ABM is focused on identifying drivers of no value adding activities whereas the Balanced Scorecard is focused on drivers of the Objectives and KPIs for each perspective.
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Topic 8
In developing a scorecard, using the model above, there are four steps or stages: Identify the Perspectives. Identify an Objective or Objectives for each perspective. Identify an indicator or measure (KPIs or lag indicators) that will show whether an objective has been achieved. Identify the Drivers (KPDs or lead indicators), for the Objectives and KPIs, that is, what causes the Objective and Lag Indicators to be attained. Note: a lead indicator in one situation, point in time or to one person may become a lag indicator in another situation or point in time or to another person. For example, your midterm exam results towards your objective of passing this course. Is it KPI (lead) or (KPD) a lag indicator? The Balanced Scorecard is not an exact instrument and this is part of the challenge to understanding it. Your textbook demonstrates two Balanced Scorecard models; the first in Exhibit 14.4 is for a manufacturer and the second example, in Exhibit 14.5, is for the service sector and a bus company. Some people find the manufacturing example easier to understand because there is a physical product. You could develop your own scorecard for your studies or even for this course. For example, if we build a basic scorecard for this course with just one perspective it might look as follows.
KPIs or Lag Indicators Academic Record Perspective Attendance at classes Objective Participation in tutorials To, at least, Pass Cost Mgt. Systems % of lectures attended % of tutorials attended % completion of tutorial questions Frequency of participation in tutorials Attempting past exam papers Completing the assignment one week before the due date! KPDs or Lag Indicators
At first, the concept of the Balanced Scorecard is not difficult to understand, but the more you think about it, sometimes the more complex it can become. Also, if you look at the KPDs above you could think that academic success is driven mainly by attendance at classes but where does that leave external students?
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Topic 8
TUTORIAL QUESTIONS
Attempt the Self-Study problem from page 680 in your textbook followed by: E14.25, E14.30 and P14.34.
4.
BENCHMARKING
Although the term Benchmarking is relatively new, the concept itself is not because benchmarking simply means to compare oneself with others in order to find ways to improve. The key to organisational benchmarking is to find someone else, namely, another organisation against which to compare and from who lessons can be learned. There are two main categories of benchmarking, internal and external of which the latter has three levels as described below: Internal Benchmarking, for example, one BHP division benchmarking with another division. External Benchmarking. Competitive, e.g. a direct competitor, such as the National Australia Bank (NAB) benchmarking against the ANZ, WestPac or Commonwealth Banks. Industry, e.g. an organisation from the same industry, such as the NAB benchmarking against MacQuarie Bank or the Police Credit Union or Wells Fargo. Bank.Best-In-Class, e.g. by using any industry which seems suitable for comparison. For example, The NAB benchmarking against QANTAS or Woolworths.
One of the challenges with benchmarking sometimes is not so much identifying a suitable benchmarking partner but rather getting co-operation and access to their information and ways of doing things. In particular, this can be an issue where the benchmarking partner is a competitor. Surprisingly, sometimes even prospective internal benchmarking partners, in some organisations, will not be willing to co-operate because of internal rivalry.
TUTORIAL QUESTIONS
You should now attempt E14.26 and P14.38
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Topic 8
5.
6.
TUTORIAL QUESTIONS
You should now attempt Q4.12 and Q4.14.
SUMMARY
This topic incorporated recent developments (specifically the balanced scorecard and the issues that led to its development) into our consideration of performance evaluation techniques. Part of performance evaluation is the comparison against the budget. One element of the master budget that we have not yet covered is the capital budget. We do this in the next topic.
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Topic 9
Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill. Chapter 21 and the Appendix to Chapter 21. Resource: Other Text Reading Hansen & Mowen (2003), Management Accounting, 6th Edition, South-Western. Chapter 18 pages 752-764. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd Edition, South-Western. Chapter 10 pages 408-423.
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Topic 9
1.
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2.
2 3 4 5 6 7 8 9
Purchase cost of the new CT scanner Installation Cost Additional Operating Costs Additional Revenue Savings because inpatients do not have to stay as long in hospital
585,000 - 74,715 107,000 90,000 200,000 107,000 90,000 200,000 107,000 90,000 200,000 107,000 90,000 200,000 - 107,000 90,000 200,000
Once we have recorded our annual cash flows then we next total each of the columns and calculate our yearly net present values and finally the NPV for the project. See below.
B 2 3 4 5 6 7 8 9 D CT Scanner Decision Annual Cash Flow 0 1 - 585,000 - 74,715 - 107,000 90,000 200,000 - 107,000 90,000 200,000 - 107,000 90,000 200,000 - 107,000 90,000 200,000 - 107,000 90,000 200,000 C E F G H
Purchase cost of the new CT scanner Installation Cost Additional Operating Costs Additional Revenue Savings because inpatients do not have to stay as long in hospital
1 0 1 1 1 2 1 3 1 4 1 5 1
-$ 659,715
$ 183,000
$ 183,000
$ 183,000
$ 183,000
$ 183,000
1 -$ 659,715
0.909091 $ 166,364
0.826446 $ 151,240
0.751315 $137,491
0.683013 $124,991
0.620921 $113,629
NPV=
$33,999
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6 1 7
Note, this model has been constructed in Excel and is accurate to the nth decimal place.
ACCT 2013
Topic 9
A positive NPV means that wealth is added to the organization and that, from a financial perspective, the project is viable, whereas a negative NPV means the project should be rejected because it has not reached its cost of capital. That implies that the return from the investment is less than the cost of the funding for the project. (Sometimes we use the return on an alternative investment (e.g the bank rate, debentures, other projects) as the discount rate to assess whether this project will return a higher return than the alternative investment opportunity.) The Cost of Capital or Required Rate of Return or Hurdle Rate is the minimum financial return required by an organization from a project. In your studies, if you study financial management then you will study this topic and, in particular, how to calculate the Weighted Average Cost of Capital, that is, the average cost of an organisations equity and debt. Note that capital project evaluation is often complicated by many non-quantifiable influences and that these influences may be given greater priority than the financial decision.
TUTORIAL QUESTIONS
You should now attempt E21.27 & E21.29.
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3.
2 3 4 5 6 7 8 9
Purchase cost of the new CT scanner Installation Cost Additional Operating Costs Additional Revenue Savings because inpatients do not have to stay as long in hospital
E CT Scanner Decision Annual Cash Flow 0 1 - 585,000 - 74,715 - 107,000 90,000 200,000
1 0 1 1 1 2 1 3 1 4 1 5 1 6
-$ 659,715
$ 183,000
$ 183,000
$ 183,000
$ 183,000
$ 183,000
0.00 11.9975%
This has been solved using the Excel function called IRR
If you do not use a spreadsheet to determine the IRR then a financial calculator can also automatically solve the IRR. Otherwise it has to be solved using a combination of Trail and Error (guessing) and sometimes a technique called linear interpolation. This latter method can be most tedious.
TUTORIAL QUESTIONS
You should now attempt E21.30 & E21.31.
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Topic 9
4.
5.
Although payback period has a number of weaknesses it is, in fact, used by some organisations in their initial screening of potential capital projects. These organisations, as part of their investment policy, have a maximum payback period of, for example, three years or five years. In other words, no project will even be considered that exceeds the benchmark payback period. Potential projects that are inside the benchmark are then more thoroughly analysed and evaluated using techniques such as IRR and NPV. It should also be noted that to improve the accuracy of the payback period calculation we can use discounted cash flows for each of the years. This type of payback is called Discounted Payback Period.
TUTORIAL QUESTIONS
You should now attempt E21.23 & E21.36.
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Topic 9
6.
There are two models of the Accountants Rate of Return, namely Investment and Average Investment, both of which are demonstrated in your textbook on pages 1026-1027. Although Accountants Rate of Return has a number of weaknesses, sometimes it is used as a fast approximation for IRR. However, it is important to realise that as an approximation its reliability declines significantly as the project lifetime gets longer and the later year profits become larger.
7.
TUTORIAL QUESTIONS
Attempt the Self-Study problem starting from page 1033 in your textbook followed by: P21.45, P20.46 and P21.47.
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Topic 9
SUMMARY
This topic has looked at the section of the master budget that was not studied in ACCT 2006. It has provided a basic overview of capital budgeting techniques. Discounted Cash Flow (DCF) techniques in particular require further consideration to make you aware of some complicating issues with regard to the statement of cash flows, such as the tax issues (e.g. depreciation is not a cash flow but the its impact on tax payments does create an incremental cash flow, and tax payments are usually made the year after the revenue and expense cash flow). The next topic completes our study of DCF techniques and, in particular, the calculation of incremental cash flows.
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Topic 10
Resource: Text Reading Langfield-Smith, K; Thorne, H and Hilton, R (2006), Management Accounting: Information for managing and creating value. 4th edition. Sydney: McGraw Hill. Chapter 22. Resource: Articles Bruggeman W & Slagmulder R, (1995) The impact of technological change on management accounting, Management Accounting Research, volume 6, issue 3, pages 241-252. Resource: Other Text Reading Hansen & Mowen, Management Accounting (2003), 6th Edition, South-Western. Chapter 18 pages 765-778. Morse, Davis & Hartgraves (2003), Management Accounting: A Strategic Approach, 3rd Edition, South-Western. Chapter 10 pages 423-435.
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Topic 10
1.
2.0
The effect of tax on sales is to reduce the cash inflow into an organisation by the amount of tax paid on the sales. Please refer to your textbook and the example on pages 1058-1059. Additional Sales Less Additional Cost of Goods sold Additional Gross Profit Less Tax at 33% Cash Inflow after Tax $110,000 60,000 50,000 16,500 33,500
Note that, currently, in Australia, the company tax rate is now 30% and no longer 33%. Also, in the example, it is assumed that all sales and costs are either collected or paid and nothing is outstanding, that is, on credit any longer.
2.1
The effect of tax on additional expenses is to reduce the amount of tax paid to the ATO and therefore to decrease the cash outflow of the organisation because expenses are generally an allowable deduction. Please refer to your textbook and the example on page 1059. Additional Expenses Tax at 33% Net Cash Outflow after Tax $30,000 9,900 20,100
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Topic 10
2.2
Purchasing a non-current asset such as the textbook example of a truck on page 1059 generally involves a depreciation write off and an allowable deduction for tax purposes. Although depreciation itself is only an accounting book entry and is not cash flow, the taxation deduction however does reduce the amount of tax payable to the ATO and therefore does affect cash flow. This is demonstrated in Exhibit 21.1. In answering capital budgeting questions, there is more than one way to present or format an answer. The following examples all use the format first demonstrated in Exhibit 21.7 on page 1023, whereas your textbook generally uses a more concise and condensed format. Ultimately, it is up to you to decide which layout you prefer. In the example below, row 15 is the row, which claims the cash saving on tax from the depreciation on the truck. The calculation is based on annual depreciation of $8,000 @ 33% company tax = $2,640.
B C D Purchase of Delivery Truck Year 0 1 2 Cash Inflow from Additional Sales 50,000 50,000 Cash Outflow from Additional Wages -30,000 -30,000 Total Taxable Cash Flows from Operations 0 20,000 20,000 Tax @ 33% 0 6,600 6,600 After Tax Cash Flows from Operations $0 $13,400 $13,40 0 A E 3 50,000 -30,000 20,000 6,600 $13,40 0 F 4 50,000 -30,000 20,000 6,600 $13,40 0 G 5 50,000 -30,000 20,000 6,600 $13,400
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Initial Investment After Tax Cash Flows from Operations Annual Depn Savings Total Cash flows Cost of Capital of 12%
NPV @ 12%=
$17,82 4
TUTORIAL QUESTION
You should now attempt E22.25.
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Topic 10
2.3
If a non-current asset is sold, traded-in or scrapped, there probably will be a book profit or loss on the sale. Although this book profit per se is not cash flow, the amount itself represents either under depreciation or over depreciation on the asset and what has or has not previously been claimed from the ATO. Therefore, a book loss being under depreciation can now, at sale, be claimed from the ATO whereas a book profit, which means too much had been claimed in previous years, must now be given back. Both are demonstrated in your textbook with the book loss example of Exhibit 21.2 demonstrated below in cell B6 below. The amount of $264 is calculated as follows: [($4,000 - $3,200) x 33%].
A 3 4 5 6 Year Initial Investment Tax Savings from the Loss on Disposal of the old Forklift Tax Savings on Annual Operating Costs Annual Depn Savings Salvage Value Total Cash Flows Cost of Capital of 12% B 0 -$12,000 $ 264 C 1 D 2 E F G H 6 I 7 J K 8 9 L 10
7 8 9 10 11 12 13 14 15
NPV @ 12% =
$929
TUTORIAL QUESTION
You should now attempt E22.26.
2.4
At the beginning of a capital project, that is year 0, sometimes, additional raw materials have to be purchased to increase current holdings (balances). If this occurs then the increase in stock levels would be an additional cash outflow in year zero. Conversely, in the final year of a project this additional inventory would probably be run down and put into production thus increasing cash flow in the final year. This is demonstrated in Exhibit 22.33.
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3.
2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 0 3 1 3
Year Cost of Overhaul Salvage Value Total Cash Flows after Tax Cost of Capital of 12%
Keep the Old Equipment 0 1 2 2,345 0 1 $ NPV@12%= $1,869 0 0.893 $ 2,345 0.797 $ -
0 0.712 $ -
0 0.636 $ -
0 0.567 $ 0
Purchase the New Equipment Year Annual Incremental Profits from Additional Sales Annual Operating Cost Savings Annual Cost of Systems Operator Annual Marketing Analysis Costs Software Update Retraining Retag Inventory Total Taxable Cash Flows from Operations Tax @ 33% After Tax Cash Flows from Operations -5,000 -3,000 -8,000 -2,640 -$5,360 20,500 -6,765 $13,73 5 20,500 -6,765 $13,73 5 16,500 -6,765 $13,73 5 20,500 -6,765 $13,73 5 20,500 -6,765 $13,73 5 20,500 -6,765 $13,735 0 1 40,000 15,000 -30,000 -4,500 2 40,000 15,000 -30,000 -4,500 3 40,000 15,000 -30,000 -4,500 -4,500 4 40,000 15,000 -30,000 -4,500 5 40,000 15,000 -30,000 -4,500 6 40,000 15,000 -30,000 -4,500
Year Initial Investment After Tax Cash Flows from Operations Annual Depn Savings Investment Allowance
0 50,000 -5,360
13,735 6,600
13,735 3,960
13,735 2,376
13,735 1,426
13,735 513
13,735 855
87
2 3 3 3 4 3 5 3 6 3 7 3 8 3 9
1,440 16,030
1 -$54,556
0.893 $19,63 3
0.797 $14,10 3
0.712 $9,563
0.636 $9,642
0.567 $8,127
0.507 $8,127
NPV @ 12% =
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Topic 10
TUTORIAL QUESTIONS
Attempt the Self-Study problem starting from page 1075 in your textbook followed by: P22.33, P221.37 & P22.39.
4.
RANKING OF PROJECTS
Ranking means to order alternative capital projects in sequence from best to worst. The reasons for ranking capital projects include: Having limited funds (money) or other resources. Mutually exclusive projects, namely one project precluding the adoption of other alternative projects. For example, building or upgrading an airport or other form of infrastructure such as a hospital, freeway, university, bridge, sports or entertainment stadium etc. Your textbook introduces a Profitability Index as a means of ranking besides using NPV, IRR and Payback Period. Technically, NPV is superior to IRR, in that, it measures added wealth compared to the efficiency of the investment. However, in reality the ranking of projects with different lives is most difficult because you are trying to estimate, predict or guess what will happen after the shorter of the two projects concludes. Some organisations in order to resolve ranking problems use a maximum Payback Period of, for example, 3 or 5 years; any projects that recover funds over a longer period are automatically rejected. The downside to this approach is that some exceptional profit opportunities may be forgone if an organisation is totally inflexible in its application of this type of ranking policy. NPV, IRR and the Profitability Index may give us some insight and guidance but they quite likely will not give us a conclusive ranking and ultimately they may well need to be complemented by non quantifiable information or even just a feeling. See Section 5 on the next page.
TUTORIAL QUESTION
You should now attempt P22.43.
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5.
One of the shortcomings in using capital budgeting techniques is that depending on the project(s) being considered there may be significant benefits and costs that simply are too difficult to quantify or cannot be quantified. Indeed there may be impacts from projects, which at the time of evaluation are either not seen or by any means properly understood in terms of their effects on profits. For example, how do you quantify improved customer service, which is the result of installing new database software? The recently emerged business channel of Electronic Commerce is an example of just how difficult capital projects can be to evaluate. Today, in many cases, if you do not offer online services then you will loose market share, that is, competitive advantage. The issue with E Commerce in some industry sectors is not about making a positive NPV or satisfactory IRR; it is about business survival. What do you think the future prospects would be for any of the following who do not offer online services: airlines, major hotel chains, financial institutions, stock brokers, real estate agents, universities etc? One of the benefits of Internet technologies is that the transaction, data storage and retrieval costs are extremely small relative to traditional commerce. In the medium and long terms, in some of the previously mentioned industries, as more clients and customers migrate to the Internet ultimately organisational cost structures will be considerably lowered. However, in the formative years of E Commerce, for each industry, there are usually no cost savings because for the first market entrant it is about grabbing a strategic advantage by capturing a greater market share. If the first entrant is successful, then, for its competitors, E Commerce becomes all about retrieving lost market share and survival. The difficulty for capital budgeting techniques is that the potential cost savings at the time of adopting E Commerce technologies are often far too vague to be confidently quantified for individual NPV, IRR and Payback analyses. Sometimes, to get an improved perspective of potential projects, it can help if we model NPV, IRR etc. for a range of scenarios (estimates). For example, best case, worst case etc. You should thoroughly read this section, in your textbook, as it is needed to place our accounting techniques in their proper perspective, namely, as useful tools for evaluating capital projects but with a number of limitations.
TUTORIAL QUESTION
You should now attempt 22.21.
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SUMMARY
This topic has introduced you to some of the more intricate issues that impact on the preparation of cash flow statements for the evaluation of medium and long-term projects, especially when DCF techniques are to be used. Naturally the cash flow statements will sometimes be used to find ways to adjust the project to bring it within the financial constraints of the firm. In this way it is important in cost management. Cost management also becomes an issue when these detailed plans are used in the monitoring of the implementation and in the post implementation evaluation of projects.
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Topic 11
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Topic 11
1.
2.
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3.
4.
5.
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Topic 11
6.
7.
TUTORIAL QUESTIONS
From the textbook, please attempt Self-Study problems 1 and 2; then attempt: Q17.2, Q17.14, E17.30.
SUMMARY
In this topic you have been exposed to some ways in which the management accountant can assist with decisions that relate to environmental management and also others that are in some other way socially responsible.
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Overview
COURSE OVERVIEW
In this course we have taken you on a journey through refinements of the costing techniques you studied in prior studies, to the use of product costs in decisions about pricing and product mix. The mix of products has a direct impact on revenues but also on costs and cost management. We then proceeded to look closely at other cost management approaches such as management through the use of activity analysis (ABM). In this context we not only considered internal management issues (for example, business process reengineering) but also the management of non-value adding costs cause by customers and suppliers. The natural progression from suppliers to inventory and quality management was pursued. We considered the management of costs through the identification of the appropriate times to place orders and the most economic quantity to order or produce at one time. The more recent cost management technique of producing/ordering Just in Time was also studied. Further, the management of costs through improved quality decisions and quality cost analysis was considered and was seen to be linked to the move toward JIT principles in organisations. In the second half of this course we moved away from product cost and operation cost issues toward managerial control and some planning issues. Managerial control through performance evaluation techniques (responsibility centres, reward etc) prompted consideration of traditional and contemporary performance monitoring and evaluation, moving us from ROI and RI toward the balanced scorecard and benchmarking. Control issues suggest monitoring and the comparison with plans so we completed our study of financial planning by covering capital budgeting. Finally, you were presented with material that considers the potential role of management accounting, and cost management in particular, in environmental and social management decisions. We hope you have enjoyed studying this course and wish you well in any future management position, in which we hope you will benefit from the discussion of cost management and other issues covered here.
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