A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE
TO ULTRA-TECH CEMENT [BIRLA PLUS CEMENT] IN THANJAVUR
Project work Submitted to the
BHARATHIDASAN UNIVERSITY
In partial fulfillment of the requirements
of the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
DHINESH KUMAR.S
Register No.: 16411444
Under the Guidance of
Prof.S.KARUNAKARAN
Asst.Professor,
Department of Management,
Adaikalamatha College,
Thanjavur – 613 403.
CENTER FOR DISTANCE EDUCATION
BHARATHIDASAN UNIVERSITY
TIRUCHIRAPALLI
PCP CENTRE: THANJAVUR
APRIL - 2018
CERTIFICATE
This is to certify that Dissertation entitled “A STUDY ON CUSTOMER
SATISFACTION WITH SPECIAL REFERENCE TO ULTRA-TECH CEMENT
[BIRLA PLUS CEMENT] IN COIMBATORE" is a bonafide record of research
work done by Mr.S.DHINESH KUMAR, Reg.No:16411444 during 2016-
2018, submitted to the Center For Distance Education, Bharathidasan
University in partial fulfillment of the requirement for the award of the
Degree of MASTER OF BUSINESS ADMINISTRATION and that the
dissertation has not previously formed the basics for the award of any other
Degree, Diploma, Associateship, Fellowship or other title and that the
dissertation represents independent and original work on the part of the
candidate under my guidance.
Signature of the Co-ordinator Signature of the
Guide
The Viva Voice Examination held on________________
Examiners:
1.
2.
DECLARATION
I hereby declare that the project entitled " A STUDY ON CUSTOMER
SATISFACTION WITH SPECIAL REFERENCE TO ULTRA-TECH CEMENT
[BIRLA PLUS CEMENT] IN COIMBATORE" submitted for the MASTER OF
BUSINESS ADMINISTRATION Degree is my original work and the
dissertation has not formed the basis for the award of any degree,
associateship, fellowship or any other similar titles.
Place: Signature of the Student
Date:
(S.DHINESH KUMAR)
ACKNOWLEDGEMENT
I dedicate my thanks with respect to my guide Prof.S.KARUNAKARAN,
Asst.Professor, Department of Management, Adaikalamatha College ,
Thanjavur – 613 403, for his valuable guidance, time suggestions and
enormous encouragement for the successful completion of this project work.
I express my deep sense gratitude to Dr.M.GOVINDARAJ, Project Coordinator,
Centre for Distance Education , Bharathidasan University, Thanjavur Centre, for
providing excellent environment and infrastructure for successful completion of my
Project.
I express my sincere thanks to the Dr.S.ARUMUGAM, Director ,Centre for Distance
Education Bharathidasan University, Tiruchirappalli for having granted permission to
do the project work at Thanjavur PCP Centre.
I must also thank all staff members who directly and indirectly helped me for
the successful completion of this project.
It is with great pleasure and gratitude that I wish to convey my thanks to my
parents for kindly bearing with all the finance and morale troubles resulted
out of my project. And finally I thank the almightily to give all the way in to
my project.
(S.DHINESH KUMAR)
