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How To Write A Video Script With AI

After a brief orientation, this tutorial will introduce two methods you can use AI (ChatGPT in this
case) to generate working script drafts.
● A Fast Method:
a. Creative Brief –it’s function and necessity
b. Fast Draft Script – literally a few minutes
c. Two-Column AV Formatting – fast cleanup tricks

● Advanced Strategies (Three Videos A/B/C)

a. Generating multiple concepts
b. Iterating vast improvements
c. Consolidating for optimal results

Orientation (30,000 ft level)

Transcript:

“Congratulations on taking this copy writing course!

You're in great hands with Jacob at the wheel.
His copywriting strategies and advice are effective and uncomplicated.

Jacob reached out to me...

asked if I'd be interested in teaching his scriptwriting module.

I'm elated he did.

Because I love to teach new students scriptwriting…

I love to see that light bulb come on...

when you begin to see what's possible.

My name is Charles Gibson.

(my friends call me Chuck)
I taught college scriptwriting for about a decade--to film students.
--and a class called "Fundamentals of Motion Picture and Video."
It covered all aspects of filmmaking.
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I myself specialized in cinematography and screenwriting.

In my twenties, as a grad student, I wrote a feature screenplay "The Printing" which was
independently produced.

But... as a National Guard officer, I got plucked from my classroom and ... like I'm writing my
own script…

CUT TO:

EXT. NORTHERN IRAQ MOUNTAINS - DAY

A BLACKHAWK HELICOPTER flies nap-of-the-earth in a narrow valley in a gothic, mountainous

terrain.
CUT TO:

INT. THE BLACKHAWK

LIEUTENANT GIBSON puts his eye to the viewfinder and points his shoulder-mounted news
camera out the doorless opening... down at Saddam Hussein's Winter Palace below and starts
shooting.

Suddenly, the aircraft lurches hard right. Lieutenant Gibson, held only by his seat harness, finds
himself staring down... into the abyss…

See, anything can be turned into a script!

Well.. those months led to a 15-year stint with the South Carolina Military Dept where I built up a
full video studio and wore all the hats, making dozens of promotional and marketing videos for
the military department and ancillary organizations like:

● Youth Challenge
● Palmetto Military Academy
● Counterdrug Operations
● University of South Carolina (where I got to work with legendary coach Lou Holtz

One of my greatest honors was an interview series with WWII Captain Moffat Burris whose
bloody river crossing was played by Robert Redford in the movie "A Bridge Too Far."

Along the way I freelanced for various ad agencies...

and worked with companies of all sizes...

● Michelin
● Hershey
● Mom and Pop Solopreneurs.
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They all needed their story told.
From where I sit…

There's a huge gap in the marketplace for scriptwriters trained to tell these
stories.

Meanwhile, the volume of video content is growing exponentially.

I believe copywriters and journalists are perfectly positioned to fill this void.

But, I will be the first to confess...

Scriptwriting hasn’t been easy to teach… or learn.

Because writing visually is different than writing about abstract ideas.

It's what is at the heart of "show, don't tell."

The good news is, the recent availability of AI.

But learning scriptwriting just got easier...

Because AI provides you with its massive database of marketing frameworks and video formats.
It's like having training wheels, that keeps you from looking foolish as you learn.

See... AI knows what marketing scripts look like--

whether it's an explainer video...
or a 60-second commercial...
or something on your Youtube channel.

Give it the right inputs, you get a professional looking script.

Very close to what an experienced scriptwriter might give you.

What AI doesn't know is your particular audience. Their pain points.

But you, as a copywriter, know these things.

When you describe that audience...

... identify the product or service features and benefits...
If you say how plainly how that's going to eliminate their pain, or solve their problem...
… and you write down exactly the action you want them to take after watching the video.

Then what you'll have is a "creative brief."

And that filled-out creative brief is where our lesson today begins.

I'm going to show you how to write a basic draft in about six minutes.

Then an advanced (more “pro” version) in under an hour.

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That's right.

If you'll invest the next hour with me,

you can add "scriptwriter" to your skillset.

Who knows,
you might be the very student I'm looking for.
Because I'm looking for some who feel drawn to scriptwriting.
If the thought of writing in mesmerizing images and sounds intrigues you...
then stick around to the end.

I'll tell you about…

… a path I'm creating for a few… to become a full-blown professional AI

script whisperer… for agencies and video marketers.

Now.

Some of you copywriters may wonder what all the fuss is.
you may be wondering...

What makes Video Scriptwriting all that different from copywriting?

The first difference is you're drawing from an even broader set of professional
disciplines.
● Not only do you need to understand the Marketing field... with its psychology and art of
persuasion.
● Now you're adding The Visual and Sound Arts.

And your imagination is the canvas.

Second difference is you're no longer creating an "end product" for public consumption.

● You're more like the architect delivering a blueprint.

● Or a film composer writing the music score for a movie soundtrack.

You work, unseen, from the shadows, conjuring things that someone else will birth into reality.
And you'll need to deliver your "product" in a "script" format that video professionals expect.

The third difference is you gain a massive (communication) power.

(I talk about this extensively in my advanced scriptwriting course.)

And, now we have this amazing technology called artificial intelligence…

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Thanks to AI, it's easier than ever to learn how to be a script writer.

In fact, I'd like you to try on your new role:

A scriptwriter is the film director's imagination and inspiration.

And AI is your new best friend.
Shall we begin?

I’ll show you two ways to write a script.

● The FAST DRAFT method (approx. 6 minutes)

● A more thorough method using the Creative Brief.
● We cover the “more thorough” method in the Advanced Strategies Module.
● There, instead of jumping right into writing a full script, we first develop a treatment
distilled and built from a brainstorm session of creative concepts.

(But right now, we’re trying to get a first draft in 6 minutes or less so you can see how much AI
can do for you.)
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The Fast Draft Script
This is a walkthrough of my fast drafting approach.
It’s built on the foundation of all good scripts:
It begins by distilling the “essential elements” of a creative brief into a three part formula.
Let’s first explain the purpose of the creative brief.

The “Creative Brief”

● This document outlines the goals, audience, and general direction of the project. It
should include what the desired response is… the Call to Action.
● Your client should provide this. If not, you need to create it.
● As a copywriter, you should verify everything.
● Your success depends on “the truth” of this information.

The client typically provides a separate, more detailed audience profile, but you
may need to do additional research to fully understand them.

Now let's dive into the details of the target audience.

Really get specific here: We don’t go into all this in the video, so I’m adding it here.

● Demographics - characteristics of a population, such as age, sex, race, and ethnicity, used
to study and analyze its composition and trends.
● Psychographics - customers' psychological characteristics, such as personality,
lifestyle, values, and interests. It helps marketers create campaigns that resonate with
their target audience.
● Pain points - What problem needs solved? What keeps them awake at night?
● Aspirations - Not all audiences are motivated by pain. Sometimes the need is
something they desire.

… be like a detective and ferret out anything that will help you write to them effectively.

The Call to Action

What do you want them to do after watching the video?
The Objective in the creative brief should guide you.

But you’ll need to get more specific and you should discuss this in detail with your client.

Product or services details.

You, as a writer, should become an expert on the product–its features, benefits and its
transformative effects on a customer/client.

Next,
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Here’s where we distill the brief down to three basic elements.

This prompt forms the basis for a fast, first draft.

Influence [target audience] to [take this action] using [your product/service].

Becomes…

Influence [Environmentally conscious consumers aged 18-35] to [stay hydrated]

using [“EcoHydrate” Eco-friendly Reusable Water Bottle].

This simple formula ensures you understand the purpose of the script.

Here’s what my full prompt might look like:

Write a 60-second video commercial. Format it in two-column (industry standard)

AV format. Influence [Environmentally conscious consumers aged 18-35] to [stay
hydrated] using [“EcoHydrate” Eco-friendly Reusable Water Bottle].

With this, we’re ready to prompt ChatGPT to generate a first draft script.

Double-check your prompt to make sure it fulfills the intended purpose and aligns the
right target audience with the right message. Market/Message/Match.

(Failures in conversion rates are often traced back to a poor M/M/M.)

We’ll follow standard two-column AV scriptwriting format.

(See document “Eco-Hydrate-60 second commercial” sample.)

Get Feedback!

Ask trusted peers, clients, and even members of the intended audience to review the script and
provide constructive input.

Eliminate anything that distracts from conveying the core message clearly.
With practice, you'll get comfortable moving through these script writing stages fluidly.

Your copywriting skills will transfer to this type of writing seamlessly.

Now let’s turn to some formatting secrets you’ll probably need.

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Formatting Secrets (From ChatGPT to Google Docs or Word)
See document “Eco-Hydrate-60 second commercial” sample.

Notice the 2 columns.

This is usually done in a software table either word or Google docs.

There's also some professional screenwriting software, like Celtix.com you can use which can
help you get the formatting right when you use the multicolumn variation.

But that's not essential and what I show you today, you can do just fine with a basic word
processing template.

The top row is a header row.

(at the end of the process you can add a numbering column.)

I'm going to walk you through the step-by-step process I use to go from a creative brief to a final
script.

By breaking scriptwriting down into simple, repeatable steps you'll gain confidence in your ability
to write for any video, commercial, or other multimedia project.

And now on to some advanced ways to get better ideas and include more info from the Creative
Brief. This takes advantage of ChatGPT’s addition of Custom Instructions in the setting area.

Advanced Strategies A (Generating Multiple Concepts from

Creative Brief)
This “Advanced method” fine-tunes the prompt for better alignment with the audience.
(Message/Market/Match)

It’s built on the foundation of all good scripts:

It begins by preloading the “essential elements” of a creative brief into the
“Custom Instruction” windows in ChatGPT.

It’s best to watch the video to see how to do that.

The Treatment
This is a short narrative summary of the video's concept and style.
● As opposed to “concepts” which ChatGPT presents as a single paragraph, a treatment
is a multi-paragraph depiction of the video that describes the beginning, middle, and
end.
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● The treatment stage keeps you focused on big picture ideas without getting bogged
down in technical script writing details.

Brainstorm Creative Concepts

I start by brainstorming as many creative concepts as you have time for.

Let your imagination run wild!
Delegate the heavy lifting to AI.

You’re in what Roger von Oech calls Explorer phase.

(Kick In The Seat of the Pants - Roger Von Oech - Google Books)

How to use AI to generate an abundance of concepts.

Acknowledging Different Learning Styles

Message/Market Match. 3:14

Our Product - EcoHydrate - Exploring Video Concepts. 4:38

Our Audience - future-looking, young, diverse people. 6:24

Start with Features and Benefits

● Programmable reminder system. 7:58

● You can choose one that suits your personality and style.
● Unrivaled water purification, unique filtration system
● UVC light technology promises refreshingly pure and insecure hydration.

Improving the Features and Benefits Bullets w/ transformations. 9:50

● Add this to the ChatGPT custom instructions.

● Brainstorm five more concepts.

Handling an error message about custom instructions. 11:35

(You have to populate ChatGPT custom instruction windows at the same time.)

Concept: A journey with a single drop of water. 13:07

● Video takes the viewer on a journey with a single drop of water from rainfall to the river
through the purification process.
● Health conscious, earth conscious video showcases a split screen.
● We decide this concept isn’t focusing on style enough.

Advanced Strategies B (“Treatment” iterations)

Transcript Summary: (We guide the AI and get more ideas)

We ask ChatGPT for a more straightforward video that highlights unique features.
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● Prompt: “A more straightforward video that focuses on STYLE to position the product as
both practical and a symbol of quality and good taste.”
● A treatment video highlights the unique features of the product.

Various Concepts: 1:39

● The public fountain in the uvc is an example of a reminder system, reminding the user to
take a hydrating break.
● The video culminates with the glamorous night scene.
● (we nix this idea).

United by hydration 3:25

● From the bottle, the video flows follows the user as they venture into nature, hiking,
yoga, reading, etc.
● The video concludes with a hiker watching the sunset.

“Three friends” concept. 5:30

● The video opens with the sunrise over a tranquil landscape three friends, each with their
unique style and eco hydrate bottle start.
● The video ends with a montage of the three stylish bottles.
● (This is getting closer)

Tapping into emotions with video. 8:16

Video is great at tapping into emotions, and we look for opportunities to do that, because
it is the magic of how video connects with viewers.

The benefits of text overlays. 9:38

Voiceover AND text overlays to reinforce main ideas.

The importance of asking for ideas and iterative process. 12:15

● To illustrate durability, I suggest a bottle “accident”. It must happen quickly. We only have
60 seconds.
● Yoga seems visually cliché’ish. We ask ChatGPT to change it out.
● Visual activity options: Mountain biking, daybreak hike, rock climbing and camping.

Advanced Strategies C (Consolidating Your Script Elements,

Generating Script, Final Comments.)

Transcript Summary: Iterating towards a solution.

A tighter (budget friendly) version of the video. 0:04

● We need to imagine concepts VISUALLY.

Engage emotions … feature the “camaraderie” around the product.
● Three friends mountain biking adventure video.
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UVC light-purification. 1:33

● They take a quick break, the bottles glow, reminding them to hydrate the friends, raise
their bottles, and toast their day ahead again.
● One friend's bottle falls off their bike.

How to improve the call to action. 2:33

● The call to action make a difference today is to add a sense of urgency, urgency and
environmental consciousness to the audience.
● The five stronger calls to action.

Creating a script in 60 seconds. 4:47

● Create a script in 60 seconds, and then wrap it up in a soft wrap, not a hard wrap.
● Fade in sunrise, natural backdrop, uplifting, inspirational track.

Start your day with Eco Hydrate. 6:25

● Start the day with eco-hydrate. Take quick breaks, take quick breaks. Stay hydrated with
the innovative reminder system.
● Reduce single-use plastic waste. Experience a purity of nature.

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